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values | age
stringclasses 6
values | gender
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values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
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values | religion_text
stringclasses 1
value | political_aff
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values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
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values | first_language
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values | first_language_text
stringclasses 1
value | highest_education
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values | employment_status
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values | employment_status_text
float64 | current_profession
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values | current_profession_text
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values | income
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values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
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values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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float64 1
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float64 0.5
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4.5
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4.5
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float64 1.27
4.55
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float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
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| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.36
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float64 1.27
4.55
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4.67
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float64 1.33
5.33
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4
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values | media_path
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values | mental_health
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values | sexual_health
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values | copd
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values | hiv
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values | nutrition
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values | substance_abuse
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_7CEjPR5yATjF21M | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Prefer not to say | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3.5 | 2 | 1.5 | 2.5 | 3.5 | 3.5 | 2.91 | 4 | 0.5 | 2.67 | 4 | 2.67 | 3.5 | 2.5 | 2.18 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['6', '7', '6', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_11LfE9u7zO9hEBO | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.5 | 3 | 3 | 3.5 | 3.5 | 2.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 3.33 | 4.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.17 | Substance abuse | null | null | null | null | null | null | ['6', '7', '6', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3aKAucOYaf2ZJc1 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | How to overcome poverty | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | Mental Health | ['8', '2', '3', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7fUL3dyw3ICfay5 | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 3.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 1.75 | 1.75 | 2.09 | 2.55 | 1.67 | 3 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2bUAYaObshiO1UH | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.75 | 3.25 | 2.75 | 2 | 1.75 | 1.75 | 1.5 | 2.55 | 3 | 1.25 | 4 | 2.5 | 2.25 | 1.5 | 0.5 | 2.18 | 2.64 | 1.67 | 3.67 | 2 | Smoking and COPD | null | null | ['8', '6', '5', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5vJG1J7f8IysOHv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2 | 1 | 3 | 2.5 | 3.5 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 2.67 | 2 | 2.67 | 1.5 | 2.5 | 2.91 | 2.18 | 2 | 2.67 | 2.33 | Chronic Diseases | null | null | null | ['8', '9', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1lKxBXI0pj2i3NY | 12 | moderate internal/external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 | Chronic Diseases | null | null | null | ['3', '2', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | Smoking and COPD | null | null | ['7', '9', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_2d4cNsByM6nNTPP | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 0.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 1.5 | 2.67 | 3 | 2 | 1.5 | 1.5 | 2.55 | 2.55 | 3.33 | 1.33 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6ayOsOy5OcF3MhQ | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Single Parent with children | null | Yes | null | ['7', '8', '8', '8'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 5 | 4 | 2.5 | 1.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 1 | 2.33 | 0.5 | 3.5 | 2.18 | 1.82 | 2 | 1.33 | 3 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_11Ze5CMzLE99GW0 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 4 | 3.5 | 2.5 | 3.5 | 2 | 2.5 | 3.27 | 4.5 | 4.5 | 4.67 | 3.5 | 3.5 | 3 | 3 | 3.64 | 2.91 | 1.33 | 2.67 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '6', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6jx3Mu7JoHcAEtH | 17 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.75 | 3.33 | 2.5 | 2.42 | 2.5 | 1.75 | 2.09 | 3 | 1.67 | 4 | 2.17 | Mental Health | ['8', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5cjwI2mqYyB8LBS | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Unfairness, inhumane | 1 | 4 | 1.5 | 2 | 4 | 1.5 | 2.5 | 2.36 | 4 | 2 | 4.67 | 1 | 3.33 | 2 | 2.25 | 2.55 | 2.27 | 0.67 | 2.67 | 1.33 | Nutrition | null | null | null | null | null | ['9', '9', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1qsqarWwFSh3WFn | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 4 | 3.25 | 2.25 | 3.25 | 2 | 1.5 | 2.82 | 2.5 | 1.75 | 2 | 3.5 | 2.67 | 3 | 1.25 | 1.91 | 3.36 | 1.67 | 4 | 2.25 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_6vdmnI3CvhFZTdr | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 2 | 3.5 | 2.5 | 3 | 1.5 | 2.5 | 2.91 | 3 | 4.5 | 1.33 | 3.5 | 2.83 | 2.5 | 2.5 | 2.55 | 3.45 | 2.67 | 5.33 | 2.67 | Chronic Diseases | null | null | null | ['5', '6', '7', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5tohzdLdbkgkEQV | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 3 | 3.5 | 3.5 | 3 | 3 | 2.91 | 4 | 2 | 4.67 | 4 | 3.67 | 3.5 | 3.5 | 3.09 | 3.64 | 2 | 4 | 2.5 | Smoking and COPD | null | null | ['7', '6', '7', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1CnwwkoZcT3YWE9 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2 | 4 | 2.5 | 3.5 | 2.25 | 3.5 | 2.36 | 2 | 3.5 | 4 | 1.75 | 2.67 | 0.75 | 3.5 | 3.18 | 3.18 | 2 | 2.67 | 2.92 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7ijViGxxVp07sIe | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | Type in every thought that came to mind viewing this material. | How damaging the intake of substance can be to ones health. | 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1CP4GJbXJpW5ewz | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Less than high school | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 2.25 | 5 | 3 | 3 | 3.25 | 3.5 | 2.91 | 4 | 1.5 | 5 | 3.25 | 3.33 | 1 | 2.5 | 3.09 | 2.36 | 1.67 | 1.67 | 3.17 | Nutrition | null | null | null | null | null | ['5', '7', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6edXZPxNLCa9NHB | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4.25 | 1 | 2.5 | 3.5 | 3 | 2 | 2.55 | 3 | 1 | 4 | 1 | 3 | 1 | 4.5 | 2.55 | 2.27 | 1.67 | 1.67 | 1.5 | Mental Health | ['7', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7AmN47z2orUm8RH | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino,White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Visual impairment,None | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 3.0 | 2.5 | 2.5 | 4 | 3 | 2.5 | 2.5 | 2 | 2.18 | 3 | 3 | 3.33 | 2.25 | 2.83 | 2 | 1 | 2.91 | 2.82 | 1.33 | 4 | 2.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6zu9uXVQKuXPbd9 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 4 | 3 | 2 | 1.5 | 3.5 | 4.5 | 3.64 | 3 | 3.5 | 2 | 3 | 2.17 | 2 | 4 | 3.09 | 3.09 | 2.67 | 2.67 | 2.83 | Smoking and COPD | null | null | ['6', '5', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Sexual Health | null | ['6', '7', '5', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '5', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1MT0uiowWSfhyVN | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 5 | 2.5 | 2.5 | 0.5 | 2.5 | 3.82 | 3 | 1.5 | 2.67 | 4 | 2.67 | 1 | 2.5 | 1.45 | 3.64 | 3.33 | 2.67 | 3.17 | Smoking and COPD | null | null | ['8', '9', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5mCtjEpUK5sURaA | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2 | 3.5 | 4 | 1.5 | 2 | 1.5 | 2.36 | 3 | 3 | 4 | 1.5 | 2.83 | 2 | 2.5 | 2.91 | 2.91 | 2 | 3.33 | 2.33 | Smoking and COPD | null | null | ['9', '5', '7', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | HIV | null | null | null | null | ['5', '6', '5', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3aYieVYHouuL8yd | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 4 | 2.75 | 2 | 2 | 2.5 | 3.5 | 4 | 2 | 4 | 4 | 2.5 | 2 | 3.5 | 2 | 3.45 | 2.18 | 4 | 2.67 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6rxujV27WJFlGUD | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3 | 1 | 2.5 | 2.5 | 2.5 | 2.5 | 2.36 | 5 | 2.5 | 4 | 3 | 3.33 | 1.5 | 2.5 | 2.91 | 3.64 | 2 | 4 | 1.67 | Smoking and COPD | null | null | ['6', '5', '5', '4'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_37rNp1StMRsgBAG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Arts/Entertainment | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7lK9yWGZHf4jkHL | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Divorced | null | Single Parent with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 3.5 | 2.5 | 2.5 | 3.5 | 3.27 | 3.5 | 3.5 | 4.67 | 4 | 3.17 | 3 | 3.25 | 3.45 | 3.82 | 4 | 3 | 2.83 | Mental Health | ['7', '6', '7', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6c7XwEvYOKw57rm | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.25 | 2.67 | 1.25 | 1.5 | 2.09 | 2.36 | 1.67 | 3 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_5fad7ibBOQ7otle | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease),Visual impairment | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 2.5 | 3 | 2 | 1.5 | 3 | 3 | 2.91 | 3.5 | 2.25 | 2.67 | 2.5 | 2.33 | 1.5 | 3 | 2.64 | 2.36 | 2.67 | 2 | 3.17 | Mental Health | null | ['7', '8', '9', '8'] | null | null | null | null | null | null | null | null | null |
R_7yU6SmhCbCHXLB7 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 3 | 2 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.25 | 1.5 | 3.67 | 3.25 | 2.25 | 2 | 2.25 | 2.27 | 3.36 | 0.67 | 4.33 | 2.5 | Smoking and COPD | null | null | ['1', '8', '7', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6Q6kSog7ripzUCI | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | Less than $25,000 | Single | null | Single, living alone | null | No | Prefer not to say | null | Type in every thought that came to mind viewing this material. | This will help make the world and better and safer place | 3.5 | 4 | 2.75 | 2.5 | 3 | 1.5 | 3 | 3.36 | 4 | 3 | 2 | 2.5 | 3.17 | 3.25 | 2.5 | 2.18 | 3.18 | 3.67 | 3 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | Mental Health | ['7', '8', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5HUj6h3jvb1crZv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.36 | 2.5 | 2 | 3.33 | 3.5 | 2.5 | 3.5 | 1.5 | 2.55 | 3.09 | 3.33 | 2.67 | 2 | Smoking and COPD | null | null | ['6', '5', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7QxYhJcOCOpsUfJ | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 2.75 | 3 | 3.5 | 3.5 | 2.75 | 1.5 | 2 | 2.36 | 4 | 1.5 | 3.33 | 2 | 3.42 | 3.5 | 3.5 | 2 | 2.36 | 1.33 | 2 | 2.08 | Smoking and COPD | null | null | ['6', '7', '7', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6PRInOIpSNAZFBn | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 4 | 2 | 2.5 | 2.5 | 1 | 2 | 4 | 2.5 | 4 | 4 | 2.83 | 3 | 1.5 | 2.91 | 3.45 | 1.33 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['4', '7', '7', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_70NenEpBIBMPeIb | 15 | moderate internal/external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 2 | 3 | 1.5 | 2 | 1 | 1.5 | 1.82 | 3.5 | 0.5 | 4 | 2 | 2.33 | 1.5 | 2.5 | 1.64 | 2.36 | 1.33 | 3.33 | 2.33 | Chronic Diseases | null | null | null | ['4', '3', '5', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_19FUChd4OY90hrP | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 2 | 1.5 | 2.5 | 0.5 | 3.5 | 3.82 | 4 | 2.5 | 5.33 | 5 | 2.67 | 3.5 | 2.5 | 2.55 | 4.36 | 3.33 | 4 | 2 | Mental Health | ['7', '6', '5', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2jUHCgAz59LnaiW | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3 | 3 | 0.5 | 1.5 | 1.5 | 4 | 3.27 | 2.5 | 3.5 | 4 | 3.5 | 1.5 | 3.5 | 2.5 | 2.91 | 3.27 | 2 | 4.67 | 3 | HIV | null | null | null | null | ['8', '8', '4', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1EQq4ZfGp87LXpa | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 3 | 2.5 | 2 | 4 | 2 | 3 | 3.64 | 4.5 | 3 | 2.67 | 3.5 | 3.5 | 3 | 2.5 | 2.55 | 3.09 | 3.33 | 4 | 3 | Substance abuse | null | null | null | null | null | null | ['9', '4', '2', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1EQq4ZfGp87LXpa | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2.5 | 2 | 4 | 2 | 3 | 3.64 | 4.5 | 3 | 2.67 | 3.5 | 3.5 | 3 | 2.5 | 2.55 | 3.09 | 3.33 | 4 | 3 | Nutrition | null | null | null | null | null | ['7', '8', '4', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_8F9hKZbGqNuwzWy | 12 | moderate internal/external locus of control | 18–24 | Non-Binary/Third Gender | null | Female | null | Prefer not to say | null | Prefer not to say | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | Yes | Physical disability | ['5', '3', '8', '6'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 2.5 | 3.5 | 3 | 1.25 | 2 | 2.18 | 2.5 | 2 | 4 | 4 | 3 | 3.5 | 2.25 | 2.27 | 3 | 2 | 1.33 | 2.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Nutrition | null | null | null | null | null | ['6', '5', '7', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5L4OXclzoCuzFIC | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3 | 3 | 0.5 | 3.5 | 1.5 | 3.5 | 2.91 | 2.5 | 2.5 | 4 | 3 | 2.17 | 0.5 | 2.5 | 2.55 | 2.55 | 2.67 | 2.67 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '7', '6', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3cr5fHrUu59S3rX | 8 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 3.09 | 2 | 1.5 | 1.33 | 3 | 2.33 | 2.25 | 3 | 2.18 | 3.45 | 3.33 | 4 | 2.08 | Smoking and COPD | null | null | ['4', '4', '5', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6FWYP2f5oZNJxTP | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 3.82 | 3 | 2.5 | 5.33 | 4 | 2.33 | 1.5 | 3.5 | 2.91 | 3.64 | 4.67 | 4 | 2 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3upiVjiO47Gq2eR | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3 | 3.25 | 1.5 | 2 | 2 | 3.5 | 3.64 | 3 | 2.5 | 4 | 3 | 2.17 | 2.5 | 2.25 | 2.73 | 2.64 | 4 | 3.33 | 2.58 | HIV | null | null | null | null | ['7', '8', '8', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | Sexual Health | null | ['2', '2', '5', '1'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1VecxLGUgpVxgYc | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2QQuuAoT7lvNG8f | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3 | 3.75 | 2.25 | 3.25 | 2 | 1.25 | 2.55 | 2 | 1.75 | 3.33 | 2.25 | 2.5 | 1 | 2.5 | 2.27 | 2.82 | 1.67 | 3.33 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6PgK5h7OO4bJn0b | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 2.67 | 1.25 | 1.5 | 1.73 | 2.64 | 1.67 | 3.33 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7KVFfS1pWOcGUfm | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3.25 | 2.5 | 2 | 1.5 | 1.5 | 1.5 | 2.55 | 3 | 1.25 | 3.33 | 2.75 | 2.17 | 1.25 | 1.25 | 1.91 | 2.82 | 1.67 | 3 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1ctqJSnLo8E7zdn | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4.75 | 3 | 3 | 2 | 1.5 | 2.5 | 0.75 | 2.27 | 3 | 1.5 | 5.33 | 3 | 2.17 | 0.5 | 1.5 | 2.91 | 3.27 | 2 | 4 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_564QdDglrBg4zrh | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 2.75 | 5 | 3 | 2.5 | 1.25 | 2.75 | 2.64 | 3 | 2.5 | 2.67 | 2.5 | 2.83 | 2.25 | 2.25 | 2.09 | 3.09 | 1.67 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7gXwAvlwCXrCv6n | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | Arabic | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 1 | 1.5 | 2 | 2.5 | 1.75 | 3.5 | 2 | 2.64 | 2.5 | 2 | 5.33 | 2 | 2.25 | 2.5 | 2 | 3.45 | 2.73 | 3 | 2.67 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '4', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6ciTKcyw85hb1me | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian,Native American/Alaska Native | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 2.25 | 1.75 | 1.5 | 2.75 | 4.25 | 2.25 | 3 | 3 | 2 | 3.67 | 2 | 2.42 | 1.5 | 1.75 | 3.27 | 2.82 | 3 | 3.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_2NkycGdOYjc4kAt | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Asian,Black/African American,Hispanic/Latino | English | English | null | Less than high school | Unemployed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 4 | 5 | 3 | 2.5 | 3.5 | 3.5 | 3.5 | 3.45 | 3 | 3.5 | 2.67 | 4.5 | 3 | 4 | 2.5 | 3.27 | 3.82 | 2 | 2.67 | 2.5 | Nutrition | null | null | null | null | null | ['3', '3', '4', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Smoking and COPD | null | null | ['4', '7', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3IcvbEdzr55VPn0 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4.5 | 1.5 | 3.5 | 1.25 | 3.5 | 3 | 1.5 | 2.45 | 3.5 | 3 | 4 | 3.25 | 2.75 | 3 | 3.5 | 3.27 | 3.55 | 4.33 | 3.33 | 2.83 | Smoking and COPD | null | null | ['5', '4', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_148JoPo7ZjstNHV | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 4 | 1 | 3 | 2.5 | 3.5 | 4.5 | 2.5 | 2.73 | 3 | 1.5 | 2.67 | 2 | 3 | 2.5 | 2.5 | 2.91 | 2.55 | 3.33 | 4 | 2.67 | Substance abuse | null | null | null | null | null | null | ['5', '7', '6', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3shZIAKvVZzsk7v | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.25 | 1.5 | 3 | 3.5 | 2.5 | 3.5 | 3.5 | 2.45 | 3.5 | 2.75 | 4.33 | 1.5 | 3.17 | 2.5 | 2.5 | 3.45 | 2.36 | 1.67 | 2.67 | 3.08 | Nutrition | null | null | null | null | null | ['7', '8', '7', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6Ve8ZUKyrOXVXtj | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 2.5 | 2 | 2.5 | 1.25 | 1.5 | 2.45 | 2.75 | 1.75 | 3.67 | 2.75 | 2.42 | 2.25 | 3.5 | 2.09 | 3.45 | 1.67 | 3 | 2.25 | Smoking and COPD | null | null | ['8', '8', '7', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_57TFlATOAe5lpSl | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 1.25 | 1.5 | 2.75 | 2 | 1 | 2.18 | 4 | 3 | 3.33 | 3 | 2.75 | 2 | 1.5 | 2.73 | 2.36 | 1.33 | 2 | 2.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '5', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7fUL3dyw3ICfay5 | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 3.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 1.75 | 1.75 | 2.09 | 2.55 | 1.67 | 3 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | HIV | null | null | null | null | ['5', '5', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2PTQo2Zre78sf6C | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | The danger of smoking and it’s effects on the society | 2.5 | 3.5 | 2.5 | 1.5 | 1.75 | 0.5 | 1.25 | 2.55 | 1.75 | 1.5 | 3.67 | 3 | 1.67 | 1.5 | 2 | 1.73 | 3.18 | 1.67 | 4.33 | 1.83 | Smoking and COPD | null | null | ['4', '6', '3', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6pALdDsI69ONQPy | 16 | high internal locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4.5 | 3.75 | 4 | 2 | 1.75 | 3.5 | 1.25 | 2.91 | 3.25 | 2 | 1.33 | 2.5 | 2.33 | 3.5 | 2.75 | 2.36 | 3.73 | 2 | 5.33 | 3 | Chronic Diseases | null | null | null | ['7', '9', '2', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3H0RqlSba8MSBad | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | ['7', '6', '8', '9'] | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.75 | 3 | 3 | 3.5 | 3 | 1 | 2.5 | 2.64 | 2.5 | 1.5 | 5 | 4.25 | 3 | 2.25 | 3.5 | 2.27 | 3.55 | 1.67 | 3.33 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_12yOSOyWk5bplIx | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | It incorporates practical tips and resources, empowering viewers with actionable steps they can take to improve their mental health. | 2.5 | 3.5 | 4 | 2.5 | 3 | 3.5 | 2.5 | 2.55 | 2.5 | 3 | 5.33 | 2 | 2.67 | 2.5 | 2 | 3.82 | 2.36 | 2 | 1.33 | 2.5 | Mental Health | ['7', '5', '6', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5dolqitpaWNRgct | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2 | 3 | 3 | 2 | 2.5 | 4 | 3 | 3.18 | 4.5 | 3.5 | 4.67 | 4 | 3 | 4 | 2.5 | 4 | 3.09 | 3 | 2 | 2.5 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3qmQz02M9s3FhYt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | This is a very bold approach. I guess they’re addressing a specific audience. | 1.5 | 3 | 4 | 3 | 2.5 | 2.5 | 3 | 2.91 | 3 | 3 | 4 | 4.5 | 2.83 | 2.5 | 1.5 | 3.09 | 3.45 | 3.33 | 2.67 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '4', '2', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7wtPHNjupn9H808 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Construction | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2 | 2.75 | 2 | 2.25 | 2.5 | 1.25 | 2 | 3.5 | 2.5 | 4.33 | 2.5 | 2.58 | 3 | 1.25 | 3 | 2.82 | 1.67 | 4 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1IorsnE0Uh5Mbus | 7 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 1.5 | 3 | 2 | 2.5 | 1.5 | 3 | 1 | 1.5 | 1.33 | 3.5 | 2 | 3.5 | 1.5 | 1.82 | 3.45 | 3 | 4 | 2.17 | HIV | null | null | null | null | ['9', '9', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7uBBsWkTlBv1uuc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3.5 | 3.25 | 2.5 | 2.25 | 1.5 | 2 | 2.27 | 2.5 | 1.25 | 3.33 | 2 | 2.42 | 2.25 | 1.5 | 1.91 | 2.36 | 1.67 | 4.67 | 2.83 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_81uU8mG13AB8lNF | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Education | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2 | 3.5 | 2 | 3 | 2 | 3 | 3.09 | 2 | 1.25 | 3 | 4.75 | 2.33 | 4 | 4.5 | 2 | 3.73 | 4 | 2 | 2.83 | Smoking and COPD | null | null | ['9', '1', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | Smoking and COPD | null | null | ['6', '7', '8', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6uGB6qIbCQm2JgJ | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3 | 2.5 | 2 | 2 | 2 | 1.5 | 2 | 2.5 | 2 | 2.67 | 3 | 2.17 | 3 | 2 | 2.18 | 3.45 | 2 | 4 | 2.33 | Mental Health | ['4', '7', '9', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7T4PbkSt63q9Msh | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 3 | 2.25 | 3.25 | 1.5 | 3.5 | 1.5 | 2.36 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 1.5 | 2.25 | 2.73 | 2.64 | 1.33 | 2 | 1.75 | Mental Health | ['8', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5myfmKc1qQo9hzV | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 4 | 2 | 1.5 | 1.5 | 2.25 | 2 | 3.09 | 2.5 | 1.5 | 4 | 4 | 1.83 | 1 | 2.5 | 2.45 | 3.82 | 1.33 | 3.33 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_51mMyvGzejMko1G | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4.5 | 3 | 2 | 2 | 2.5 | 1.5 | 3.45 | 3.5 | 2.5 | 4 | 4 | 2.5 | 2.5 | 2.5 | 2.91 | 2.55 | 2.67 | 1.33 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '5', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3I9MzRUwAKQ5cn1 | 14 | moderate internal/external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 3 | 4 | 2.5 | 1 | 1.5 | 1.5 | 2.55 | 3 | 2 | 4.67 | 4.5 | 2.17 | 2.5 | 1.5 | 2.55 | 3.82 | 2.67 | 4 | 3 | Smoking and COPD | null | null | ['2', '5', '7', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3fHnVUbUbF6AdkC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 1.5 | 2.5 | 4.5 | 2 | 2.55 | 3 | 1.5 | 4 | 2 | 2.33 | 3 | 3.5 | 3.27 | 2.18 | 0.67 | 1.33 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8IcMZWpgtebikQU | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.5 | 3 | 2.5 | 2.25 | 1.25 | 1.5 | 1.25 | 2.36 | 4 | 1.5 | 4 | 2.5 | 2.5 | 1 | 2.25 | 2.18 | 3 | 1.67 | 2.67 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Substance abuse | null | null | null | null | null | null | ['9', '5', '7', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_24132sHvGTy9uDf | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Islam | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | Prefer not to say | Single | null | Single, living with family | null | No | Prefer not to say | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3.5 | 3 | 2.5 | 2.5 | 0.5 | 1.5 | 3.18 | 2.75 | 3 | 2 | 4 | 2.58 | 2.5 | 1.5 | 1.82 | 2.91 | 3 | 4 | 2.67 | Sexual Health | null | ['9', '9', '9', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_623izVs2gU5M7yZ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3 | 2.75 | 1.5 | 1.5 | 2.5 | 2 | 2.91 | 4 | 0.5 | 4 | 4 | 2.33 | 4 | 3 | 2.18 | 3.45 | 4.67 | 4 | 2.25 | Nutrition | null | null | null | null | null | ['6', '7', '8', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2PBXSmM5OZJWaJV | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | Spanish | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 5 | 3 | 3 | 2.5 | 3 | 3.5 | 4 | 5 | 4.5 | 3.33 | 3 | 3.5 | 3.5 | 2.5 | 3.64 | 3.27 | 4 | 5.33 | 2.33 | Smoking and COPD | null | null | ['7', '7', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7ijViGxxVp07sIe | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1LHEvuqKCrbHl0d | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 2.75 | 2.5 | 3 | 1.75 | 2.5 | 2.91 | 3.5 | 1.5 | 4.33 | 3.5 | 3 | 3 | 2 | 2.36 | 3.09 | 2.67 | 3.33 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '8', '8', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7HoDqIveaMWtTIJ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3.75 | 3 | 2.5 | 2.5 | 2.25 | 1.5 | 2.91 | 2 | 1.5 | 3.67 | 2.5 | 2.33 | 2.5 | 1.25 | 2.36 | 3 | 1.67 | 4 | 2.42 | Mental Health | null | ['8', '7', '8', '9'] | null | null | null | null | null | null | null | null | null |
R_1mxzUaFmS7GrIIW | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3.5 | 4 | 2 | 3 | 2.5 | 1 | 2.91 | 3.5 | 3 | 4 | 2 | 2.83 | 1.5 | 2.5 | 3.09 | 2.73 | 4 | 4.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['7', '8', '9', '7'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Sexual Health | null | ['8', '7', '7', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7J3BkfYWe7TYCjL | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.75 | 2 | 3 | 2 | 3.5 | 2.5 | 1.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.83 | 1.25 | 1.5 | 2.91 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
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