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values | political_aff_text
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values | prim_language
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4.55
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4.67
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4.36
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4.55
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4.67
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values | mental_health
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | Mental Health | ['7', '3', '4', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1Bh3Xoswr76WoR9 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I realize that I often reach for unhealthy snacks when I'm stressed or bored, instead of choosing more nutritious options. | 2.5 | 3.5 | 3 | 3 | 1.5 | 1 | 0.5 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.33 | 3 | 2.5 | 2 | 3.82 | 3.33 | 4.67 | 3 | Nutrition | null | null | null | null | null | ['7', '5', '8', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5xVJikTi45QZ9Pe | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Divorced | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.25 | 4 | 2.75 | 2 | 2.5 | 2.75 | 2.25 | 3.73 | 2 | 1.25 | 4.67 | 4 | 2.17 | 3.5 | 3.5 | 2.73 | 3.64 | 4 | 4 | 2.5 | Mental Health | ['7', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5pnzPaBY0CIUqDh | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | Type in every thought that came to mind viewing this material. | The way AIDS is transmitted many people are not protected enough | 3 | 2 | 3.75 | 2.5 | 3.5 | 2.5 | 3.25 | 3.36 | 2.25 | 3.5 | 4 | 2.5 | 2.75 | 0.5 | 2.75 | 3.27 | 2.82 | 4 | 2.67 | 3.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['6', '7', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_87XGVVbgdCCQzYZ | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Liberal | null | Black/African American | English | Spanish | null | Associate’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | I think it is helpful | 3 | 2 | 3 | 3.5 | 2.5 | 4.5 | 2.5 | 2 | 3 | 2.5 | 5.33 | 2 | 3 | 1.5 | 1 | 4 | 2.36 | 2 | 2.67 | 2 | HIV | null | null | null | null | ['7', '4', '6', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5aIG5woIEUkRDiM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 3 | 3 | 3.5 | 3 | 2 | 2.91 | 2 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 1 | 2.91 | 2.91 | 4.67 | 3.33 | 2.83 | HIV | null | null | null | null | ['8', '2', '2', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6rxujV27WJFlGUD | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 1 | 2.5 | 2.5 | 2.5 | 2.5 | 2.36 | 5 | 2.5 | 4 | 3 | 3.33 | 1.5 | 2.5 | 2.91 | 3.64 | 2 | 4 | 1.67 | HIV | null | null | null | null | ['6', '4', '4', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_35AWeijPh7hfCrl | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 3 | 2.5 | 1.5 | 2.5 | 1 | 1.5 | 2.73 | 1.5 | 4 | 4 | 2 | 1.83 | 3 | 1.5 | 2.91 | 2.55 | 2 | 2.67 | 3 | Smoking and COPD | null | null | ['8', '6', '4', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7VBFatjNNX9o9Ox | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.5 | 3.5 | 4 | 0.5 | 2 | 2.5 | 3 | 3.45 | 4 | 3 | 5.33 | 3.5 | 2.17 | 3 | 2 | 3.45 | 2.55 | 3.33 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['6', '7', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6Als5eMZzEWYaL7 | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 2.5 | 1.5 | 2.5 | 1.5 | 2.5 | 3 | 3.5 | 2 | 3.33 | 2 | 2.5 | 2.25 | 2 | 2.18 | 2.36 | 3 | 4 | 2.25 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '9', '9', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7Ppow0uIH1XnEeb | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.5 | 4 | 2.5 | 1.5 | 2.5 | 1.5 | 1.45 | 4 | 4.5 | 2.67 | 3 | 2.67 | 2.5 | 2.5 | 3.27 | 2.55 | 0.67 | 2.67 | 3.17 | Mental Health | ['6', '6', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8dH8vsPwS7eoiWv | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Asian,Black/African American | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 3 | 1.5 | 2.5 | 3.5 | 2.5 | 2 | 4 | 2.5 | 2.67 | 3 | 2.67 | 3.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.67 | HIV | null | null | null | null | ['4', '4', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2YSpQNsoC1kCCpK | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | Prefer not to say | Single | null | Single, living with family | null | No | Prefer not to say | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.5 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.09 | 2 | 3.33 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['4', '4', '3', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6QLp0ePnysMntnb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Single Parent with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.75 | 1.25 | 1.5 | 2 | 2.55 | 1.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2PBXSmM5OZJWaJV | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | Spanish | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Visual impairment | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2 | 5 | 3 | 3 | 2.5 | 3 | 3.5 | 4 | 5 | 4.5 | 3.33 | 3 | 3.5 | 3.5 | 2.5 | 3.64 | 3.27 | 4 | 5.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '8', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_39NoozvcUAW4YeZ | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 4 | 4.75 | 2 | 1 | 2.5 | 2 | 2.91 | 4 | 1 | 4 | 3.75 | 2.33 | 2 | 3.5 | 2.36 | 3.91 | 2 | 5.33 | 2.92 | Mental Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_52X77QMLeZGKIl7 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2.5 | 3.5 | 3.33 | 3.5 | 2.5 | 4 | 3 | 3.45 | 3.45 | 4 | 3.33 | 3.67 | Nutrition | null | null | null | null | null | ['8', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3gkjSeXfBclz5iG | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | ['7', '4', '4', '2'] | Type in every thought that came to mind viewing this material. | None. | 3 | 3.5 | 3.5 | 2.5 | 3 | 4 | 1.5 | 2.36 | 2 | 2.5 | 4 | 2.5 | 2.5 | 1.5 | 0.5 | 3.45 | 2.55 | 2.67 | 3.33 | 2.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_50O7EjVWqQCkJwo | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.75 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 2.64 | 2 | 1.25 | 4 | 3 | 2.33 | 1.25 | 3.25 | 2.45 | 3.18 | 1.67 | 4 | 2 | Chronic Diseases | null | null | null | ['7', '7', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6Yuca2N6aEDGuLn | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 1.5 | 3 | 3 | 3.5 | 2 | 1.5 | 2.5 | 3.45 | 4 | 4.5 | 1.33 | 1 | 3.17 | 1.5 | 3.5 | 2.55 | 2.55 | 3.33 | 4 | 2.5 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7P6icYV1nE37UYw | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 4 | 3.5 | 4.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2 | 1 | 3.67 | 1.5 | 3.5 | 2.73 | 1.82 | 2 | 1.33 | 3.33 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1JJytcJf8N1ahMv | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4.5 | 3.5 | 3.5 | 2.5 | 4 | 1.75 | 3.5 | 3.82 | 3 | 3.5 | 2.67 | 2.75 | 3.17 | 3.5 | 4 | 2.64 | 3.27 | 4 | 3.67 | 3 | Mental Health | ['6', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6lLBZVoCiJa3VkM | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | I do not smoke | 4 | 2.5 | 3 | 3.5 | 3 | 3.5 | 3.5 | 2.91 | 3 | 3.5 | 2.67 | 2 | 3.17 | 2.5 | 4 | 3.27 | 3.09 | 3.33 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_72HM111aUIpogRH | 10 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 5 | 4 | 4 | 3.5 | 3.5 | 2 | 1 | 3.09 | 3.5 | 2.5 | 3.33 | 2 | 3.5 | 3 | 4 | 2.55 | 2.73 | 4 | 2.67 | 3.5 | Smoking and COPD | null | null | ['7', '5', '3', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1AunKjRPsPVXa6t | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Prefer not to say | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3.25 | 5 | 3 | 2.5 | 4.5 | 2.5 | 2.45 | 2.5 | 2 | 4 | 3 | 2.67 | 3.5 | 1.5 | 3.45 | 3.27 | 2 | 4 | 3.67 | Substance abuse | null | null | null | null | null | null | ['8', '7', '8', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6HhHIcdNYnDQxeV | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | Chinese | English | null | Associate’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 1 | 4 | 2.5 | 2 | 2 | 3.5 | 2.18 | 3.5 | 3.5 | 3.33 | 4 | 2.67 | 3 | 4.5 | 2.91 | 3.64 | 2.67 | 2.67 | 3.17 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_2TLsHvnstL8JAmp | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition | null | Type in every thought that came to mind viewing this material. | HIV prevention | 3.5 | 4 | 2 | 2 | 1.5 | 1.5 | 1.5 | 3.45 | 3 | 3 | 2 | 5 | 2.17 | 0.5 | 0.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.17 | HIV | null | null | null | null | ['8', '4', '4', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | Nutrition | null | null | null | null | null | ['7', '9', '7', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7hnjGlXEqqDBB5I | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3 | 1.75 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 2.33 | 3 | 2.5 | 1.25 | 1.5 | 1.82 | 2.91 | 1.67 | 4 | 2.42 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['1', '1', '1', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Nutrition | null | null | null | null | null | ['6', '6', '6', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1JPajgD5pYQ1Lhr | 16 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.25 | 2.25 | 2.75 | 2.75 | 2 | 2 | 1.5 | 2.55 | 2.5 | 1.5 | 3.33 | 3.5 | 2.42 | 1.75 | 2.5 | 2.18 | 3 | 3 | 1.67 | 2.25 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_10UGhdGalvoBvup | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.25 | 3.5 | 3 | 2 | 1.5 | 3.5 | 2.5 | 2.73 | 2.5 | 4.5 | 4 | 2 | 2 | 4.5 | 2 | 4 | 2.73 | 2.67 | 2.67 | 2.75 | Nutrition | null | null | null | null | null | ['6', '5', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5fE80zD4Rf2ejnZ | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living alone | null | Yes | Visual impairment | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 1.5 | 4.5 | 1.75 | 2.5 | 2.5 | 2.5 | 2.75 | 3.27 | 2.5 | 1.5 | 3.33 | 2.25 | 2.5 | 1.25 | 3 | 2.36 | 3.36 | 1.67 | 4.67 | 1.83 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_4hDPQxWgkEMg7TJ | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Prefer not to say | null | Asian | English | English | null | Master’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4 | 2.5 | 2.5 | 2.5 | 2.5 | 2 | 2.91 | 3.5 | 2.5 | 4 | 2 | 2.83 | 1.25 | 3 | 2.91 | 2.73 | 3.33 | 2.67 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7P7DtnWo9qSmR9e | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 | Chronic Diseases | null | null | null | ['4', '4', '8', '4'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_8wA55mcn7nUwiyJ | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.5 | 1.5 | 3.75 | 1.5 | 3.75 | 3 | 3.5 | 2.73 | 2 | 1.75 | 2.67 | 3.5 | 2.42 | 1.5 | 1 | 2.45 | 3.27 | 4 | 4 | 3.08 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3hu8h9yMwXVQtH7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 2.25 | 3 | 2 | 2.75 | 1.5 | 2.82 | 2.5 | 2.5 | 3 | 2.5 | 2.5 | 2.5 | 2.5 | 2.73 | 2.82 | 3 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['8', '9', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | Smoking and COPD | null | null | ['8', '9', '7', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1Bh3Xoswr76WoR9 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3.5 | 3 | 3 | 1.5 | 1 | 0.5 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.33 | 3 | 2.5 | 2 | 3.82 | 3.33 | 4.67 | 3 | Smoking and COPD | null | null | ['7', '4', '9', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_59upiOsHI1rxNm3 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 1.5 | 4 | 3 | 2.5 | 1.5 | 3.5 | 2 | 2.5 | 1.5 | 2.67 | 2 | 2.67 | 4.5 | 2.5 | 1.82 | 3.27 | 1.33 | 4 | 3 | Substance abuse | null | null | null | null | null | null | ['9', '7', '7', '2'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | Substance abuse | null | null | null | null | null | null | ['1', '1', '1', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_8ncRQ8fWnQSNlxR | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | French | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 1.5 | 2 | 3 | 0.5 | 0.5 | 4.5 | 2.5 | 1.82 | 3 | 1.5 | 2.67 | 3 | 1.33 | 2.5 | 3.5 | 2.91 | 3.09 | 1.33 | 3.33 | 1.83 | Nutrition | null | null | null | null | null | ['5', '5', '3', '3'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8Ks69AUtWzyN64t | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 2 | 3.25 | 2.5 | 3.25 | 2.5 | 4 | 2.91 | 2.5 | 1.75 | 4 | 3.5 | 2.75 | 3.75 | 2.75 | 2.64 | 3.73 | 3.33 | 4 | 2.92 | Substance abuse | null | null | null | null | null | null | ['8', '7', '2', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_8ozmYQmgaDRqViN | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 4.75 | 1.5 | 4.5 | 1.5 | 2 | 2 | 3.45 | 2.75 | 3 | 3.33 | 1 | 2.92 | 1.25 | 2 | 2.73 | 2.82 | 4.33 | 4.33 | 1.67 | Mental Health | null | ['6', '4', '7', '6'] | null | null | null | null | null | null | null | null | null |
R_27lFXCgZaqI1uBZ | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.25 | 3 | 3.25 | 2 | 2.5 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 2.33 | 2.5 | 2.58 | 2.25 | 1.75 | 1.73 | 2.18 | 1.67 | 1.67 | 2.25 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Nutrition | null | null | null | null | null | ['9', '8', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1biFdPo8y0gHN6N | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 4 | 3.5 | 4 | 2 | 2.5 | 2 | 2.82 | 2 | 1 | 3.33 | 2.5 | 2.67 | 3.5 | 1.5 | 2.18 | 2.36 | 3 | 1.33 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5Y9XEjxXyWkM2xb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 5 | 2 | 1.5 | 3.5 | 4 | 3.5 | 3.45 | 3 | 1.5 | 5.33 | 2 | 2.67 | 1.5 | 3 | 3.45 | 3.27 | 2 | 4.67 | 3.17 | Chronic Diseases | null | null | null | ['5', '5', '5', '4'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3upiVjiO47Gq2eR | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.5 | 3 | 3.25 | 1.5 | 2 | 2 | 3.5 | 3.64 | 3 | 2.5 | 4 | 3 | 2.17 | 2.5 | 2.25 | 2.73 | 2.64 | 4 | 3.33 | 2.58 | Smoking and COPD | null | null | ['8', '7', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_4gO7SNqLqqTqA2P | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2.5 | 2.5 | 3 | 4 | 3 | 2 | 2.55 | 3.5 | 1.5 | 3.33 | 3 | 3.5 | 1 | 2 | 2.55 | 3.09 | 2.67 | 5.33 | 2.67 | HIV | null | null | null | null | ['7', '5', '4', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1kmO7pabGAPHOBS | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.5 | 2 | 3 | 0.5 | 2.5 | 1.5 | 3.5 | 3.09 | 1 | 1.5 | 1.33 | 2 | 1.33 | 2.5 | 3.5 | 1.45 | 3.27 | 2 | 5.33 | 3.17 | Smoking and COPD | null | null | ['5', '5', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5xVJikTi45QZ9Pe | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Divorced | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 4 | 2.75 | 2 | 2.5 | 2.75 | 2.25 | 3.73 | 2 | 1.25 | 4.67 | 4 | 2.17 | 3.5 | 3.5 | 2.73 | 3.64 | 4 | 4 | 2.5 | Mental Health | ['7', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3kOJndnKeLwMYoG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.25 | 2.25 | 3.5 | 2 | 3.5 | 2.5 | 0.75 | 2.36 | 4.75 | 2.5 | 3.33 | 2.5 | 3.42 | 2.5 | 1.5 | 2.73 | 2.18 | 2.67 | 3.33 | 3.58 | Smoking and COPD | null | null | ['7', '6', '5', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5lPwKN5hrMFYD5D | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Single Parent with children | null | Yes | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 2 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 2 | 4 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1qsqarWwFSh3WFn | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 4 | 3.25 | 2.25 | 3.25 | 2 | 1.5 | 2.82 | 2.5 | 1.75 | 2 | 3.5 | 2.67 | 3 | 1.25 | 1.91 | 3.36 | 1.67 | 4 | 2.25 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_3kOiRZHLF3hqRFI | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 2.75 | 2.75 | 2.25 | 2.5 | 1.25 | 1.25 | 3.18 | 2.75 | 1.75 | 3.67 | 2.75 | 2.5 | 1.25 | 1.75 | 2.09 | 2.91 | 4.33 | 3.33 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5pnzPaBY0CIUqDh | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 1.0 | 3 | 2 | 3.75 | 2.5 | 3.5 | 2.5 | 3.25 | 3.36 | 2.25 | 3.5 | 4 | 2.5 | 2.75 | 0.5 | 2.75 | 3.27 | 2.82 | 4 | 2.67 | 3.25 | Mental Health | ['6', '7', '6', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_4whq8oX00Tjgdn9 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.5 | 3 | 2 | 2.5 | 2.75 | 1.5 | 2.55 | 4.5 | 1.5 | 3.33 | 3 | 3 | 1.5 | 3 | 2.45 | 3.09 | 2 | 4 | 2.83 | Sexual Health | null | ['6', '2', '4', '6'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_30orZemSmG1PDsf | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 5 | 1.5 | 1 | 0.5 | 2.5 | 3 | 3.45 | 2 | 3.5 | 4 | 2.5 | 1.17 | 1 | 2.5 | 3.27 | 2.91 | 2.67 | 2 | 2.17 | HIV | null | null | null | null | ['7', '7', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7kIJ7tXh9OrYufZ | 16 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 2.5 | 3 | 3 | 3.5 | 2 | 3.45 | 3 | 1.5 | 2 | 2.5 | 3 | 3 | 1.5 | 2.36 | 1.64 | 2.67 | 1.33 | 2.33 | Mental Health | null | ['2', '2', '5', '7'] | null | null | null | null | null | null | null | null | null |
R_8dH8vsPwS7eoiWv | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Asian,Black/African American | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 3 | 1.5 | 2.5 | 3.5 | 2.5 | 2 | 4 | 2.5 | 2.67 | 3 | 2.67 | 3.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['4', '5', '4', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3m2AqalCdR8Fq8J | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1 | 3.75 | 3.5 | 4 | 2.5 | 2 | 2.5 | 4.09 | 3.5 | 2 | 4 | 5 | 3.33 | 2.5 | 3.5 | 2.55 | 4 | 4.67 | 4 | 2.17 | Sexual Health | null | ['8', '6', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7lAIKuBxIBGVnix | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 5 | 3.75 | 4.5 | 1.5 | 1.5 | 2.5 | 4.18 | 1 | 1.75 | 4 | 3.25 | 2.33 | 4 | 1 | 2.27 | 2.64 | 3.33 | 3.33 | 2.42 | Mental Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_8kKVtju09j5o206 | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Prefer not to say | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.25 | 2.25 | 1.5 | 1.75 | 2.75 | 3.5 | 3.75 | 3.27 | 1.75 | 3.25 | 2.67 | 4.5 | 2.08 | 2.5 | 2.5 | 3.18 | 3.64 | 4.67 | 3.33 | 2.08 | Substance abuse | null | null | null | null | null | null | ['7', '6', '4', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3QXWA8HVYbICWJ0 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3.5 | 4 | 1.5 | 2.25 | 3 | 1.5 | 2.91 | 2.5 | 1.5 | 3.67 | 3 | 2.08 | 2 | 1.25 | 2.64 | 3.18 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['6', '8', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7Qi5c8m0hgHpnXI | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 4 | 2.5 | 3.5 | 2 | 1.5 | 1.5 | 2.55 | 3.5 | 1.25 | 3.33 | 3.5 | 3 | 3 | 3.5 | 1.91 | 3.64 | 1.33 | 4.67 | 2 | Mental Health | ['7', '8', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Chronic Diseases | null | null | null | ['9', '3', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_19FUChd4OY90hrP | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3 | 2 | 1.5 | 2.5 | 0.5 | 3.5 | 3.82 | 4 | 2.5 | 5.33 | 5 | 2.67 | 3.5 | 2.5 | 2.55 | 4.36 | 3.33 | 4 | 2 | Smoking and COPD | null | null | ['5', '6', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6Ve8ZUKyrOXVXtj | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.5 | 2 | 2.5 | 1.25 | 1.5 | 2.45 | 2.75 | 1.75 | 3.67 | 2.75 | 2.42 | 2.25 | 3.5 | 2.09 | 3.45 | 1.67 | 3 | 2.25 | Smoking and COPD | null | null | ['8', '8', '7', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5dWiiKhnsmaOJmp | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 2.5 | 3.75 | 1 | 4 | 2.5 | 2.25 | 2 | 3.25 | 1.5 | 3.33 | 2.75 | 2.75 | 2.25 | 1.25 | 2.36 | 3 | 1.67 | 3.67 | 1.92 | Nutrition | null | null | null | null | null | ['5', '5', '1', '1'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5s5gOGFirxQd5kJ | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 3 | 1.5 | 3.5 | 3.75 | 3 | 3 | 2 | 1.55 | 3.5 | 1.5 | 2.67 | 3.5 | 3.42 | 0.5 | 4.5 | 2.36 | 3.27 | 1.67 | 2 | 3.17 | Smoking and COPD | null | null | ['8', '8', '8', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_5WSrtZgjVy4nwkN | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 | Smoking and COPD | null | null | ['7', '9', '9', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1NaYgexgPjaqaCa | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | It was really encouraging | 2.5 | 3.25 | 2.25 | 3 | 3 | 1.75 | 1.75 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 3.17 | 3.25 | 2.5 | 2.09 | 2.36 | 2.67 | 4 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_2PBXSmM5OZJWaJV | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | Spanish | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Visual impairment | null | Type in every thought that came to mind viewing this material. | Smoking csn course cancer | 2 | 5 | 3 | 3 | 2.5 | 3 | 3.5 | 4 | 5 | 4.5 | 3.33 | 3 | 3.5 | 3.5 | 2.5 | 3.64 | 3.27 | 4 | 5.33 | 2.33 | Smoking and COPD | null | null | ['7', '7', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6Rr3xEpH6U4O4Wd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4.5 | 2 | 3.5 | 3 | 2.5 | 1 | 3.45 | 2.5 | 3 | 3.33 | 3 | 3 | 1.5 | 1.5 | 2.91 | 3.27 | 3.33 | 4 | 2 | Chronic Diseases | null | null | null | ['4', '6', '6', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3LA7RIuyYe21WI1 | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 1 | 4 | 3.5 | 1.5 | 3.5 | 4.5 | 2.73 | 3 | 3.5 | 4.67 | 3 | 2.67 | 3.5 | 2.5 | 3.82 | 2.91 | 3.33 | 4 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '6', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_72HM111aUIpogRH | 10 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 5 | 4 | 4 | 3.5 | 3.5 | 2 | 1 | 3.09 | 3.5 | 2.5 | 3.33 | 2 | 3.5 | 3 | 4 | 2.55 | 2.73 | 4 | 2.67 | 3.5 | HIV | null | null | null | null | ['5', '8', '8', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3QLzViSynDeF58z | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2 | 4 | 4.5 | 3 | 2.5 | 4 | 3 | 3.64 | 3 | 1.5 | 2.67 | 1.5 | 2.83 | 1.5 | 2.5 | 2.73 | 3.27 | 3.33 | 4.67 | 2.17 | Nutrition | null | null | null | null | null | ['7', '7', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8JKPlA1Lpfcz0Ur | 17 | high internal locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Eating healty | 2.5 | 3.25 | 2.75 | 1.5 | 2 | 3.25 | 2.25 | 2.91 | 3 | 0.75 | 2.33 | 2.25 | 2.17 | 3 | 1.25 | 2.09 | 2.73 | 2 | 3.33 | 1.92 | Nutrition | null | null | null | null | null | ['6', '8', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2RmVJXoDJh8nuU5 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 3 | 3.5 | 2.5 | 1.5 | 3.5 | 3.09 | 4 | 3.5 | 3.33 | 3 | 3.33 | 2.5 | 3.5 | 2.73 | 3.27 | 3.33 | 4 | 2.83 | Substance abuse | null | null | null | null | null | null | ['7', '8', '6', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6oafUSwEaDxXASl | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['3', '9', '6', '4'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2.5 | 5 | 2.25 | 1.75 | 2.75 | 1.75 | 2.73 | 3.5 | 2.5 | 4.67 | 2 | 2.5 | 3 | 2.5 | 3.18 | 3 | 3.67 | 3 | 2.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5fa7GaAHV7uQK9S | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['8', '7', '7', '7'] | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 2 | 3.5 | 1.5 | 3.5 | 1.5 | 2.18 | 2 | 3.5 | 4 | 4 | 2.33 | 2.5 | 3 | 3.64 | 3.64 | 1.33 | 3.33 | 2 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | HIV | null | null | null | null | ['1', '6', '6', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6tyeC3qjsVGpqi6 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.75 | 2.5 | 2.25 | 2.75 | 1.5 | 2.27 | 4 | 1.75 | 2 | 2.25 | 2.92 | 2.25 | 2.25 | 2.18 | 2.91 | 1.67 | 3.33 | 1.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1QMoGiitDY4YkE3 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American,Hispanic/Latino | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Physical disability,Visual impairment,Mental health condition | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 4 | 3.5 | 1 | 4.5 | 3.5 | 3.5 | 2 | 2 | 4 | 2 | 2 | 4 | 4 | 2.5 | 2 | 2.55 | 2.91 | 0.67 | 3.33 | 2.67 | Nutrition | null | null | null | null | null | ['6', '6', '2', '2'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7KVhr97F3jbEaot | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['6', '4', '5', '8'] | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 3 | 3.5 | 1 | 2.5 | 2.5 | 2.55 | 3 | 2 | 5.33 | 4 | 2.5 | 2 | 2.5 | 3.09 | 3.27 | 1.33 | 4 | 3.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_376YpaQkEuxCbCv | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 5 | 2.5 | 3 | 2.5 | 3.5 | 3 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2.83 | 3.5 | 2.5 | 2.91 | 3.82 | 0.67 | 3.33 | 1.83 | Smoking and COPD | null | null | ['3', '3', '3', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | Mental Health | ['8', '2', '3', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2INtEjc0WLxLdKU | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $100,000–$149,999 | Married | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 4 | 2.75 | 1.5 | 2 | 1.5 | 1.5 | 3.27 | 4 | 1.5 | 3.33 | 1.5 | 2.5 | 2.75 | 1.5 | 2 | 1.82 | 4 | 3.33 | 2.17 | Nutrition | null | null | null | null | null | ['7', '5', '5', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7hsiwWSAxg5jQxH | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 5 | 3.5 | 3 | 1.5 | 4.5 | 3.5 | 2.5 | 3.09 | 4 | 1.5 | 2.67 | 1 | 3.33 | 3.5 | 3.5 | 2.55 | 2.18 | 1.33 | 2.67 | 2.67 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2oN420y06NxVtip | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Asian,Black/African American,Hispanic/Latino | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Hearing impairment,Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 2 | 3.5 | 2.5 | 3.5 | 1.5 | 2.73 | 4 | 2.5 | 4 | 5 | 3.33 | 4.5 | 3.5 | 3.27 | 4 | 2 | 1.33 | 2 | Sexual Health | null | ['5', '4', '4', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Mental Health | ['8', '7', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_66I8d8tj1oX5c4x | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3 | 2.91 | 2 | 1.5 | 3.33 | 1 | 2 | 2.5 | 3 | 2.36 | 2.55 | 3.33 | 4.67 | 2 | Smoking and COPD | null | null | ['4', '4', '9', '6'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7hHf9b2rng1cLAJ | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 2.5 | 3 | 2.5 | 1.5 | 3 | 3.5 | 2.91 | 3 | 2.5 | 4 | 1 | 2.33 | 2 | 2.5 | 3.09 | 2.55 | 3.33 | 5.33 | 2.17 | Chronic Diseases | null | null | null | ['7', '6', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_2QQuuAoT7lvNG8f | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.5 | 3 | 3.75 | 2.25 | 3.25 | 2 | 1.25 | 2.55 | 2 | 1.75 | 3.33 | 2.25 | 2.5 | 1 | 2.5 | 2.27 | 2.82 | 1.67 | 3.33 | 2.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6MhVg9QNwGLk6Ol | 11 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 2 | 3 | 2 | 2.5 | 2.5 | 3 | 2.36 | 2 | 0.5 | 2.67 | 2.5 | 2.17 | 1.5 | 2.5 | 1.82 | 2 | 2.67 | 1.33 | 2.83 | Smoking and COPD | null | null | ['3', '4', '7', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_57TFlATOAe5lpSl | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 1.25 | 1.5 | 2.75 | 2 | 1 | 2.18 | 4 | 3 | 3.33 | 3 | 2.75 | 2 | 1.5 | 2.73 | 2.36 | 1.33 | 2 | 2.25 | Nutrition | null | null | null | null | null | ['6', '7', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
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