ResponseId
stringlengths 17
17
| locus_score
float64 6
20
| locus
stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
675
| Creative Imagination
float64 1
5
| Responsibility
float64 1
5
| Intellectual Curiosity
float64 1
5
| Depression
float64 0.5
4.5
| Emotional Volatility
float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
| topic
stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
stringclasses 270
values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
stringclasses 22
values | behavior_change
stringclasses 12
values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_19iCkFxZHBh5JGK | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 1.5 | 2 | 2 | 0.5 | 3.5 | 3.5 | 2.5 | 2.36 | 2.5 | 2.5 | 4 | 2 | 2.17 | 2 | 1.5 | 3.27 | 2.91 | 3.33 | 4 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '3', '3', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3Vt3QofBTNClbml | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Smoking is indeed not a good habit, so we still need to quit | 4 | 3 | 4.75 | 3.5 | 2.5 | 3.5 | 3.5 | 3.09 | 2 | 3.5 | 4 | 3 | 2.67 | 1.5 | 3 | 3.64 | 3.27 | 0.67 | 3.33 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3wSOyOxZvJKOTLL | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 3 | 1.5 | 1.5 | 1.5 | 2.5 | 2.55 | 5 | 4.5 | 4 | 2 | 2.67 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 4 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '7', '7', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7KTPYg94K6m5pXG | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1.5 | 2.5 | 3.25 | 2.25 | 2.75 | 1.5 | 1.25 | 2.64 | 3.5 | 3 | 1.33 | 3.25 | 2.83 | 0.5 | 2.5 | 2 | 3 | 2.67 | 4 | 2.58 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5mTuohRy76bp8Y1 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 3 | 3.5 | 1.5 | 3 | 2 | 3.5 | 3.64 | 3 | 3.5 | 2 | 3 | 2.5 | 3 | 3 | 2.55 | 3.27 | 4 | 3.33 | 2.17 | HIV | null | null | null | null | ['8', '8', '8', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7iAbpTdyfdD1jEd | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | A needle should never ever be shared to avoid terrible consequences, like contacting of HIV/AIDS or other diseases | 2.75 | 3 | 3.25 | 2.25 | 2.25 | 1.75 | 1.5 | 2.45 | 3 | 1.5 | 3.67 | 2.5 | 2.5 | 1.25 | 1.5 | 2.18 | 2.55 | 1.67 | 2 | 2.08 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_8Cy84Fs13bAj8RW | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 2.5 | 3 | 2.5 | 1.5 | 3 | 1.5 | 2.18 | 3.5 | 3.5 | 4 | 2.5 | 2.5 | 2.25 | 2.5 | 3.45 | 2.36 | 2 | 2.67 | 2.92 | HIV | null | null | null | null | ['3', '5', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3PejwHcIBJq9dra | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2.5 | 3 | 2.5 | 2 | 3 | 3 | 2.55 | 3 | 2.5 | 3.33 | 3.5 | 2.5 | 3 | 1 | 2.91 | 3.27 | 1.33 | 4 | 2.5 | Smoking and COPD | null | null | ['2', '3', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_51mMyvGzejMko1G | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4.5 | 3 | 2 | 2 | 2.5 | 1.5 | 3.45 | 3.5 | 2.5 | 4 | 4 | 2.5 | 2.5 | 2.5 | 2.91 | 2.55 | 2.67 | 1.33 | 1.67 | Chronic Diseases | null | null | null | ['1', '8', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
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