Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_7R00zkNWw71hfUt
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
2.25
2.5
2
2.5
2.25
3.36
4
3
2.67
3
2.83
2.5
3.25
2.73
3.09
2.67
3.67
3.08
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_8EuQgZiVOX74fGt
9
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
4
2
3
2.25
1.5
2.5
1.5
2.36
2
2
2.67
4
1.92
2.25
1.5
2.36
3.45
3.33
3.33
2.08
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['1', '1', '2', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6HhHIcdNYnDQxeV
19
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
Chinese
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
1
4
2.5
2
2
3.5
2.18
3.5
3.5
3.33
4
2.67
3
4.5
2.91
3.64
2.67
2.67
3.17
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7KHW3tMRxUeyNpL
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
2
2.5
1.5
2
4.5
3.09
4
3
4
3
2.67
1.5
0.5
2.91
2.36
2
2
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '5', '6', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_34edT1jiwgmte13
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.75
2.25
2.5
3
1.5
2.5
2
2.45
3
3.5
4
3.5
2.5
3.25
2.75
3.27
3.64
2.67
3.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5rNngO26KdYIWI9
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.5
3.5
2
2.5
4
3
3.27
2.25
2.25
4
3.5
2.25
2.75
2
3.36
3.27
2.67
2.67
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['2', '2', '5', '1']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3hFJWcipHcoRyRB
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Visual impairment
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2.5
3.5
4.5
3.5
2.5
2.5
3.64
3.5
2.5
2.67
3
3.83
3
3
2.55
2.82
4.67
1.67
3.67
Mental Health
null
['4', '4', '3', '4']
null
null
null
null
null
null
null
null
null
R_23CPAe1czqE8JDb
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3.25
3.75
2
4
3.25
1.25
2.64
4
1.25
1.33
3.5
3.33
0.5
2.25
2
2.91
1.67
3.67
3.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_8ZDltAydRGXNaFY
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
Spanish
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Prefer not to say
null
Prefer not to say
Prefer not to say
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2
4
3.5
2.75
4.25
3.75
3.09
2.5
2.5
3.67
4
2.92
3
3.5
3.45
3
3
1.67
4
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7nMUZMJSFyZhpWo
13
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
5
2.5
2
2
2
1.5
1
2.36
1
2.5
2.67
2.5
1.67
1.5
3
2.18
2.91
2
4
2.33
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1gw5YTIj3GBaTsR
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
2.75
1
3
3.5
3.5
2
2.5
2.27
4
1.5
4
3
3.67
3.5
3.5
2.36
2.73
1.67
2
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '9', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5lKCsCrWwDxxg8S
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2
3.5
3.5
1.5
1.5
3.09
4
3.5
2.67
3.5
3.67
2.5
4.5
2.55
3.45
2
2.67
2
Mental Health
null
['6', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_5SCaIJKV605KeKg
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Asian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Health education and publicity are essential to reduce smoking rates and the occurrence of COPD.
3
2
3
3.5
3.5
1.5
1.5
2.36
3
4.5
4
4
3.33
2.5
3
3.27
3.45
2
4
3
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['5', '8', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '9', '8', '4']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_64HtZcf4CNb4v0q
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4.5
4
3.5
2.5
2.5
3.5
4
3
3.5
2.67
3
3
2.5
4.5
2.91
2.91
4.67
1.33
4
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '6', '6', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_6tuDKQlwvAWf6Fz
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
1
3.5
2.5
3
0.5
3
2.55
4
3
4.67
4.5
3.17
3
3
2.55
4
2
4
3.5
Mental Health
null
['4', '4', '5', '4']
null
null
null
null
null
null
null
null
null
R_3V3bVdjZXMQy5q9
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
2
3.5
2.5
4
3.5
3.09
3
1.5
4
4
3
2.5
4.5
3.09
4
3.33
4
2
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_20sZPpc66vhHlN7
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
3
5
2.5
2.5
3.5
3.5
3.09
4.5
2
4.33
4
3.17
2.5
2.5
3.18
3.27
3.33
4
3.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '8', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3hFJWcipHcoRyRB
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2.5
3.5
4.5
3.5
2.5
2.5
3.64
3.5
2.5
2.67
3
3.83
3
3
2.55
2.82
4.67
1.67
3.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '4', '2', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3V3bVdjZXMQy5q9
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2
3.5
2.5
4
3.5
3.09
3
1.5
4
4
3
2.5
4.5
3.09
4
3.33
4
2
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5ftEMMaezHmDEid
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2.5
3.5
2.5
2.75
3
1.5
2.82
2
3.25
4
2
2.42
2.5
3
3.36
2.09
3
1.67
2.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5YQ54PgmVmqeBdD
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Hearing impairment,Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3
1.5
0.5
3
3.5
1.5
2
4
1.5
2.33
2
2.5
2.5
2
2.45
2.36
2
4
2.17
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7mDXeT0PhyQBm6q
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
4
3
3
1.5
2
1.5
1
2.36
2
2.5
3.33
3.5
1.83
3.5
2
2.36
3.82
1.33
4.67
3
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '8', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6CiD6ZnMVcwqVMt
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
3.25
2
1.5
2.5
1.75
0.75
2.27
3.75
1.5
3.33
3.75
2.58
1
1
2.09
3.45
1.67
4.33
2.17
Mental Health
null
['7', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_3YahZFY3wXZaCaI
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
2
3
2
2.75
2
2.5
2.25
2.82
3
3.5
4
3
2.58
1
2.5
3.27
4
2
5.33
1.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['5', '2', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_806nWcpzoNWTQuG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
4
4
3
2.5
2.5
3.5
2.5
2.73
2
3.5
2.67
1
2.33
2.5
1.5
3.27
2.55
2
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '4', '4', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_80qlYUspLCqQ48m
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
1.75
4
2
2
2
1.25
2.73
4
2.5
4.67
4.25
2.67
0.5
2
2.91
3.18
4
2.67
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '3', '2', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3QXWA8HVYbICWJ0
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
3.5
4
1.5
2.25
3
1.5
2.91
2.5
1.5
3.67
3
2.08
2
1.25
2.64
3.18
2
4
2.5
Mental Health
null
['7', '8', '7', '8']
null
null
null
null
null
null
null
null
null
R_7lK9yWGZHf4jkHL
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Divorced
null
Single Parent with children
null
Yes
Visual impairment,Mental health condition
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
7.0
3
3
3
3.5
2.5
2.5
3.5
3.27
3.5
3.5
4.67
4
3.17
3
3.25
3.45
3.82
4
3
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1AfpDcySobmV7SF
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
4
4
2.25
3.5
1.5
1.75
3.18
3
2.25
3.67
4
2.92
1.5
2
2.36
3.18
3.33
1.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '7', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3fZIOSICwbua59v
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Education
null
Less than $25,000
Separated
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2
4
0.5
2.5
2.5
1.5
2.36
3
1.5
1.33
1
2
3.5
3.5
1.82
2.55
2
1.33
3.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '8', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '8', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7eCrTENY5iiNtsl
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2
3
2.25
2.25
2
2.75
2.09
4.5
2
3.67
2.5
3
0.5
2.5
2.45
3.36
0.67
3.67
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7VfKmy6twZIXgat
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4.5
2.5
1
2.5
2.5
2
3.09
5
3
4.67
1.5
2.83
1.5
1
3.27
2.55
2
4
2.17
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['6', '3', '8', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3elieQ68iK7F145
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
3.0
3
3.5
4.5
2
2.5
3
3.5
3.64
3.5
3.5
1.33
3.5
2.67
0.5
2
2.73
2.91
4.67
1.33
3.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['7', '8', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_6rVB0aHnC9rEOru
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
3.5
3
1.75
2.25
2.5
1.75
2.73
2
1.5
5
3.5
2
1.25
3
2.82
3.55
1.67
3.67
2.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7ijViGxxVp07sIe
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Widowed
null
Single Parent with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3.75
2.75
2.5
2
1.5
1.5
3.09
3.5
1.5
3
3.25
2.67
4
3
1.91
2.91
3
3
2.42
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3Ny9d6x4Bk2DFqU
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
3.75
3.75
3.75
3.5
2.5
0.5
1.5
2.73
4.75
1.75
2.33
1.75
3.58
2.25
1.5
1.45
2.55
1.67
3
2.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['4', '6', '5', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_14q8IaiVD9lLg5z
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
1
2
2
2.5
2
3
4.5
3.09
3
3
5.33
2.5
2.5
0.5
2
3.64
3.27
3.33
4
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '5', '8', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3Sv0PCV2qPoyHMl
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2
3
3
2
2.5
2.5
2
1.5
3.5
4
2.5
2.17
2
3.5
3.27
3.45
2
5.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '6', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5gnJonWnybddMsn
9
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
5
4
3
3
3.5
1
2.5
3.45
3
1
4
3
3.17
3
0.5
1.82
2.36
2
2
3.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['4', '6', '4', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3VeaqCRETDkPYys
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
4
3
3.5
2
2
2.73
3
3
3.33
2.5
3.17
2
1.5
2.73
3.45
1.33
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2KwHuaPKN3lTPGx
16
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
$100,000–$149,999
Single
null
Single, living with family
null
Yes
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2
2.25
4.5
4
2.5
1.5
2.64
2
1.5
1.33
4.5
3.5
2.5
2.25
1.82
3.73
3
3.33
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3CRc8bL3hHlpj5D
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
4
2.5
3
3
0.75
1.5
2.82
3.25
1.5
3.33
1.75
3.08
1.25
2.5
1.73
2.73
1.67
3
1.92
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_8SAmAA5RIaGjOqR
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3.25
3
4
2.75
2.5
2
2.5
3
4
1.5
2
2
3.08
1.75
2.25
1.82
2.82
3
3.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5spRdqKZ6rVdVdU
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
2.5
3.25
2.5
3.5
2.5
1
1.82
2
3.5
2.67
4.75
2.67
3
1.75
2.91
3.82
1.33
4
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3QLzViSynDeF58z
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
4
4.5
3
2.5
4
3
3.64
3
1.5
2.67
1.5
2.83
1.5
2.5
2.73
3.27
3.33
4.67
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_18a8aYRbiWKXB97
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Too much eating unhealthy food is bad
2
4.75
3.5
2.75
2.75
2.5
2.5
3.64
2.75
2.5
3.67
2.5
2.75
2.25
2.5
2.82
2.27
3
2.33
1.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7qri8tNOTEODzDi
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
6.0
3
3.5
3
3.5
2.5
3.5
1.5
2
2.5
3
5.33
2.5
2.83
3.5
3.5
3.82
3.09
1.33
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['4', '6', '4', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_6PUAR3CpDrPWxxn
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
3.5
3.5
4.5
3.5
2.5
2.91
4
3.5
5.33
1.5
4
3.5
2.5
4
2
2.67
2.67
1.83
Mental Health
null
['8', '7', '5', '6']
null
null
null
null
null
null
null
null
null
R_1YS5wxrteLgUeZP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2
2.5
1.5
2.5
3.5
3.09
4
2
1.33
1
2.67
2.5
0.5
2
1.82
3.33
2.67
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2jHcm0tfMS4kYH6
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2
3
2.5
3.5
1.5
2.25
1.82
2
1.25
4
2
2.67
3.5
2.5
2.09
2.55
1.67
4
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_8qalfiKdmLWAzcf
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3.5
3
2
2
2.5
2.5
3.09
4
2.5
2.67
4
2.67
2.5
4
2.55
4
4
4.67
3.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '5', '3', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_27lFXCgZaqI1uBZ
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3
3.25
2
2.5
1.5
1.5
2.45
3.25
1.5
2.33
2.5
2.58
2.25
1.75
1.73
2.18
1.67
1.67
2.25
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7WUTwn8nx1aXjBL
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
4
3.75
3.5
0.75
3.25
1.5
3.64
1
2.25
2.67
4.75
1.75
2.75
1.5
2.73
3.82
4
3.67
2.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['4', '5', '7', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7hhN4u6GWeMtXfH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
4
3
0.5
3
3.5
3
3.27
3
2.5
2.67
3
2.17
2.5
3.5
2.91
3.27
2
4
3.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['6', '6', '7', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7lAIKuBxIBGVnix
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
5
3.75
4.5
1.5
1.5
2.5
4.18
1
1.75
4
3.25
2.33
4
1
2.27
2.64
3.33
3.33
2.42
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_64u9KiMCyMakK9f
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '5', '7', '7']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3
3
1.5
0.5
2.5
1
2.36
4
1.5
5
3
2
1.5
3
2.82
3.45
1.33
2.67
3.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7TL5yI2lr37YaaU
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
1.5
4
3.5
3.5
3.5
3
3.5
3.45
4
3
3.33
2
3.67
0.5
2.5
3.09
2.36
3.33
3.33
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['4', '3', '2', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_624szpUs7MG7vbv
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
8.0
2
3
1.75
1.5
2.5
1.5
2.25
2.27
3.75
1
5.33
3.75
2.58
0.5
0.5
2.36
2.82
2
2.67
1.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '8', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_32FfohGUsdcxh0O
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
3
2
3.5
3.5
1.5
0.5
2
3
2.5
4
2.5
3.33
2.75
1.5
2.55
2.91
0.67
3.33
1.92
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '7', '6', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7JEY5LTCwjApRzf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
3.5
2.5
2.5
2
2.5
3.64
3
1.5
4.67
2
2.67
1.5
2.5
2.55
2.73
3.33
2
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '8', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['2', '6', '5', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6CiD6ZnMVcwqVMt
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
1.0
3.5
3.25
2
1.5
2.5
1.75
0.75
2.27
3.75
1.5
3.33
3.75
2.58
1
1
2.09
3.45
1.67
4.33
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1mmBv7ZVfuMSSBy
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Hearing impairment
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
7.0
4
1.5
4.5
1.5
3.5
3.5
2
2.27
2
3.5
5
4.5
2.33
2
2.5
3.91
3.09
1.67
2.67
4
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '6', '8', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_4RatJiHSwnuzbQc
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
2.5
4.5
2.5
3.5
1
1.82
1
2
4
3
2.67
2.5
2
3.09
2.73
0.67
2.67
3.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '3', '8', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3EluZfPSfdq30op
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2.5
2.5
1.5
2.5
2.5
3.5
2.73
1
2.5
2.67
1.5
1.67
1.5
1.5
2.55
2.36
2.67
2.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '6', '7', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7IsgUPJTDozw2Zm
14
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Conservative
null
Hispanic/Latino
Spanish
Spanish
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2.5
5
0.5
2
2
3
3
3.5
3
3.33
4
2
2
3.5
2.73
3.82
3
3.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1kmO7pabGAPHOBS
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
2
3
0.5
2.5
1.5
3.5
3.09
1
1.5
1.33
2
1.33
2.5
3.5
1.45
3.27
2
5.33
3.17
Mental Health
null
['7', '7', '5', '8']
null
null
null
null
null
null
null
null
null
R_1BxEGM3cJVer5H9
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
Asian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
3
3.5
1
3
3.25
3.18
3.25
2.5
2
2
2.58
2
2.5
2.55
2.91
3.33
4
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '5', '6', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_19iCkFxZHBh5JGK
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
1.5
2
2
0.5
3.5
3.5
2.5
2.36
2.5
2.5
4
2
2.17
2
1.5
3.27
2.91
3.33
4
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '3', '3', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1mCd7BVXBh1U24i
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American,Hispanic/Latino,Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
2
2.5
3.5
2.5
2.5
2.73
3
2.5
4
2
3
2.5
3.5
2.91
3.27
2
5.33
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '6', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5E1JCrEReIRflN7
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_14h2cvsGap5ZjTH
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
6.0
4
2
3
1.5
2.5
3
2.5
2.55
4
1
2
3.5
2.67
2.5
2
2
3.09
4
4.67
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '6', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1MT0uiowWSfhyVN
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2
4
5
2.5
2.5
0.5
2.5
3.82
3
1.5
2.67
4
2.67
1
2.5
1.45
3.64
3.33
2.67
3.17
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5fa7GaAHV7uQK9S
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
['8', '7', '7', '7']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3
2
3.5
1.5
3.5
1.5
2.18
2
3.5
4
4
2.33
2.5
3
3.64
3.64
1.33
3.33
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3pLlvZyPfBlbDKV
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
3
3.5
2
2.5
2.25
2.25
2.55
4.5
1.25
3.33
2.25
3
3.25
0.75
2.18
2.55
3
4
2.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6qEluBRMy1T2fF7
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
4
3
2
2.5
3.5
2.5
2.75
2.45
2.5
3.5
2.67
3
2.83
3.25
3.5
2.91
3.27
2
4
2.08
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_6i4lQsvoXMlqUv5
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3.5
1
1.5
2.5
2.5
2.5
3.45
3.5
0.5
4
2.5
2.5
2.5
1.5
2.18
3.27
2.67
4.67
1.67
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_54IXWtReOTn5bwl
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Government/Public Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
4
3
3.5
2.5
4.5
1.5
3.09
4
2.5
2.67
3
3.33
2.5
2.5
3.27
2.55
2
2.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_11dsMy0hSs2iiOa
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.25
3.5
2
3
4.5
4.5
3.5
3.45
4
1
2.67
2.5
3.83
0.5
2.5
2.73
2.91
4
3.33
1.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_81uU8mG13AB8lNF
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
2
3.5
2
3
2
3
3.09
2
1.25
3
4.75
2.33
4
4.5
2
3.73
4
2
2.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1Ibir39skOvbmYR
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.75
2.25
4
3
1.75
1.75
2.27
3.5
0.75
1.33
2.25
3.5
1
1.75
1.27
2.45
1.67
3
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '1', '1', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_124iw4SkO8rMQ7i
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
1.5
2.5
4
0.5
2.5
4.5
4
3.27
3.5
2.75
3.33
4
2.17
2
4.5
3.55
3.45
2.67
2
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3dutKDTsASZODKB
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
3.25
3.5
1.25
2.5
2
1.75
2.73
3.5
1.5
4.33
4
2.42
2
2.5
2.45
4
1.33
4
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '5', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_71mVhjqg7V4ex4L
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
5
1.5
4
2.5
2.5
2
2.5
1.45
3
3
4
2.5
2.67
3
3
2.91
3.64
0.67
4
3.5
Mental Health
null
['6', '2', '7', '7']
null
null
null
null
null
null
null
null
null
R_1ss5Hz4iMIP0Hhn
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Asian,White/Caucasian,Native American/Alaska Native,Native Hawaiian/Other Pacific Islander
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
3
2
3
3.5
1.5
2.5
2.5
2.73
4
2.5
4
3
3
1.5
3.5
2.91
3.64
2
5.33
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '6', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3f1QJzpxl8MQ2H4
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4.25
3.5
1.5
3
1.25
1.75
0.75
3.18
2.25
3
4
3
2.17
2.75
1.5
2.82
2.45
4
3.67
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['4', '7', '5', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6Yuca2N6aEDGuLn
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
5.0
1.5
3
3
3.5
2
1.5
2.5
3.45
4
4.5
1.33
1
3.17
1.5
3.5
2.55
2.55
3.33
4
2.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '7', '7', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7HoDqIveaMWtTIJ
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3.75
3
2.5
2.5
2.25
1.5
2.91
2
1.5
3.67
2.5
2.33
2.5
1.25
2.36
3
1.67
4
2.42
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1YKvg0q8H7rtgOe
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
2.25
3
2
1.5
3.75
3
3.25
1.25
3.33
3.25
2.75
1.5
2.5
1.91
3.45
1.33
3.67
1.75
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['5', '7', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_1zC7KEnjaVpFKe0
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
3
2.5
3
2.5
2.25
3.73
3
2.5
4
2.5
2.83
2.5
2.5
2.91
3.27
3.33
3.33
2.33
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7kIJ7tXh9OrYufZ
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
2.5
3
3
3.5
2
3.45
3
1.5
2
2.5
3
3
1.5
2.36
1.64
2.67
1.33
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '9', '4', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition