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values | age
stringclasses 6
values | gender
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values | gender_text
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values | assigned_birth_text
float64 | religion
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values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
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values | first_language
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values | first_language_text
stringclasses 1
value | highest_education
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values | employment_status
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values | employment_status_text
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values | current_profession_text
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values | marital_status
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values | marital_status_text
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values | family_status
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values | family_status_text
stringclasses 1
value | disability_binary
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values | conditional_disability
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values | vaccination
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values | question
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4.55
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float64 1
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4.5
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float64 1.33
5.33
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float64 1.17
4.67
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4.5
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float64 1.27
4.36
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float64 1.27
4.55
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4.67
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float64 1.33
5.33
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values | media_path
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values | mental_health
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values | sexual_health
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values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_31ZtCM4DtHFXggZ | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | getting a confidante to share your issues experience so as to avoid mental stress | 3.5 | 3 | 3.5 | 2.5 | 2.5 | 3 | 3.5 | 3.64 | 2 | 4 | 3.33 | 4 | 2.33 | 4 | 2.5 | 3.45 | 3.09 | 4 | 2 | 3.5 | Mental Health | ['8', '8', '9', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5i3s5FBegdWaHTX | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | none | 4 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 2.73 | 5 | 2.5 | 2.67 | 2 | 2.67 | 2.5 | 3.5 | 2.91 | 2.55 | 2 | 2.67 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '6', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3kp644OKLWWtWIx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 2.5 | 2.73 | 3 | 0.5 | 2.67 | 4 | 2.67 | 1.5 | 1.5 | 1.82 | 3.64 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_2kuXP9V50K8sMcr | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 3 | 4 | 3.5 | 3.25 | 2.75 | 3.09 | 4.5 | 1.25 | 3.67 | 2.5 | 4 | 4 | 2.5 | 2.64 | 2.09 | 1.67 | 1.67 | 2.5 | HIV | null | null | null | null | ['8', '8', '1', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_15BFF5UxnedVN4g | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 3 | 3 | 2.5 | 2 | 2.5 | 2.73 | 3 | 4.5 | 3.33 | 3 | 2.83 | 2 | 1 | 3.27 | 2.73 | 2 | 2.67 | 1.5 | Sexual Health | null | ['5', '4', '5', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6ZzaS73oeyKZMeR | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 2 | 2 | 2.5 | 1.5 | 2.5 | 3 | 1.82 | 3 | 2 | 5.33 | 2 | 2.33 | 1.5 | 2.5 | 3.09 | 2.91 | 0.67 | 2.67 | 1.83 | Mental Health | null | ['8', '9', '8', '8'] | null | null | null | null | null | null | null | null | null |
R_6FIH1boNbpCa5T9 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3 | 3 | 1.5 | 3.5 | 3.5 | 2.5 | 3.45 | 4 | 4.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 3.64 | 3.64 | 3.33 | 4 | 3.67 | Sexual Health | null | ['3', '4', '4', '6'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5vJG1J7f8IysOHv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 1 | 3 | 2.5 | 3.5 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 2.67 | 2 | 2.67 | 1.5 | 2.5 | 2.91 | 2.18 | 2 | 2.67 | 2.33 | Chronic Diseases | null | null | null | ['8', '9', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_8wp3OBAkkMV1MBe | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 5 | 2.25 | 2 | 2.5 | 2.5 | 1.5 | 3 | 3 | 2 | 3 | 4.67 | 2.5 | 2.33 | 3 | 2 | 2.91 | 2.73 | 4.67 | 3.33 | 2.83 | Substance abuse | null | null | null | null | null | null | ['5', '4', '3', '3'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_57ThFL1NUzBWQlb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2.75 | 2 | 2 | 2.75 | 3.25 | 3.27 | 3.75 | 2.5 | 3.33 | 2.25 | 2.58 | 2.5 | 1.25 | 2.82 | 2.45 | 1.67 | 2.33 | 2.25 | HIV | null | null | null | null | ['8', '9', '7', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7oBJ3oKuTgbccOh | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 2.75 | 3.5 | 1.5 | 3.5 | 3 | 2.5 | 2.45 | 1.5 | 1.25 | 3.33 | 2.25 | 2.17 | 2 | 1 | 2.45 | 2.36 | 1.33 | 2.33 | 2.33 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1YFWhh8fV1Jkdlh | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | ['9', '8', '8', '7'] | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.75 | 3 | 4.25 | 2.25 | 2 | 3.5 | 2.25 | 2.73 | 3.25 | 1.5 | 3.67 | 3.25 | 2.5 | 1.5 | 2.5 | 2.82 | 2.91 | 1.67 | 1.67 | 3 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_1uuGP5PPjVnKmJP | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 4.5 | 2 | 3.5 | 3 | 2.5 | 3.09 | 3.5 | 4.5 | 4 | 2 | 3 | 1.75 | 2.5 | 3.82 | 2.36 | 3.33 | 3.33 | 3.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '5', '4', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | It raise awareness and assess knowledge about HIV/AIDS transmission. Clearly presenting the modes of transmission and those that aren't possible helps combat misinformation and stigma. | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_34edT1jiwgmte13 | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.75 | 2.25 | 2.5 | 3 | 1.5 | 2.5 | 2 | 2.45 | 3 | 3.5 | 4 | 3.5 | 2.5 | 3.25 | 2.75 | 3.27 | 3.64 | 2.67 | 3.67 | 2.33 | Chronic Diseases | null | null | null | ['7', '7', '7', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6oafUSwEaDxXASl | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['3', '9', '6', '4'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3 | 2.5 | 5 | 2.25 | 1.75 | 2.75 | 1.75 | 2.73 | 3.5 | 2.5 | 4.67 | 2 | 2.5 | 3 | 2.5 | 3.18 | 3 | 3.67 | 3 | 2.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5DTRQICo4t82i6j | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | Type in every thought that came to mind viewing this material. | It made me worried over the health risks involved in the poor habits in eating, it is not a good one | 3.5 | 3 | 3 | 1.75 | 2.5 | 4.25 | 2 | 2.82 | 3 | 2.5 | 3.33 | 2.25 | 2.42 | 3 | 1.5 | 3.36 | 2.36 | 1.67 | 4.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '7', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2Y8L0soSxG12Pvv | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | Spanish | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Single | null | Married/Partnered, no children | null | No | Prefer not to say | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.75 | 2.5 | 2 | 1.5 | 2 | 0.5 | 3.5 | 2.55 | 2 | 1.5 | 2.67 | 1 | 1.83 | 1.5 | 1.5 | 1.45 | 2.36 | 2 | 3.33 | 1.92 | Mental Health | ['7', '5', '4', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1X8Wtw5iZqnbc9r | 18 | high internal locus of control | 65 or older | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 3.75 | 2 | 4 | 3 | 3.25 | 3 | 3.36 | 4 | 4 | 4 | 3 | 3.67 | 4.25 | 1.75 | 3.73 | 2.64 | 1.33 | 2 | 2.42 | Nutrition | null | null | null | null | null | ['9', '8', '8', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1pKxcP6shzDsico | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 1 | 2 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 2 | 2 | 1.5 | 4 | 3 | 2 | 2.5 | 3.5 | 2.18 | 4 | 2 | 5.33 | 2.33 | Sexual Health | null | ['9', '7', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_8EcbOKpnDoChyku | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 2.5 | 2 | 4.5 | 3.5 | 3.5 | 4.36 | 3.5 | 3.5 | 3.33 | 3 | 3.33 | 2.5 | 1.5 | 3.45 | 3.27 | 4 | 4 | 1.83 | HIV | null | null | null | null | ['7', '6', '8', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5gndnaplhLok37W | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 2.5 | 3 | 2.5 | 2.5 | 1.5 | 2 | 1.91 | 3.75 | 2 | 3.67 | 3 | 2.92 | 1.5 | 1 | 2.27 | 3.45 | 1.67 | 5.33 | 2.83 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7JEY5LTCwjApRzf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3.5 | 3.5 | 2.5 | 2.5 | 2 | 2.5 | 3.64 | 3 | 1.5 | 4.67 | 2 | 2.67 | 1.5 | 2.5 | 2.55 | 2.73 | 3.33 | 2 | 3.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | sexual | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Sexual Health | null | ['9', '6', '6', '6'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_87kuQkDE1unALWn | 12 | moderate internal/external locus of control | 45–54 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Arts/Entertainment | null | Prefer not to say | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.91 | 2.75 | 1.5 | 4 | 3 | 2.25 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['6', '3', '5', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1PlcwWDbaDEJJ6N | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 3 | 3 | 3 | 1 | 1.75 | 3 | 3.5 | 1.5 | 2 | 3.5 | 3.17 | 3.25 | 3 | 1.45 | 3.27 | 2.67 | 4 | 2.25 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7sb83Zlu5h7O5No | 19 | high internal locus of control | 18–24 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4 | 1.75 | 3.75 | 2 | 1.75 | 2.5 | 3.27 | 1 | 2.75 | 2.33 | 2.5 | 2.25 | 1 | 2.75 | 2.27 | 2.64 | 2 | 3.33 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6r4MNpSLgFJI5zP | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.5 | 3.5 | 3.5 | 1.25 | 3 | 4.5 | 2 | 3.36 | 1.75 | 3 | 2 | 1.5 | 2 | 2.25 | 1.5 | 3.27 | 2.27 | 3 | 3.67 | 2.08 | Mental Health | null | ['8', '8', '8', '9'] | null | null | null | null | null | null | null | null | null |
R_6sdiG3V1cwa0HUy | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 3.25 | 2.5 | 2 | 2.5 | 1.5 | 2.45 | 4.25 | 1.5 | 3 | 2.5 | 2.92 | 2.25 | 3 | 2.27 | 3 | 1.67 | 3 | 1.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1JedX7GxzntuTZo | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Hispanic/Latino | English | Spanish | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2 | 5 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2 | 3.5 | 4 | 3 | 2.67 | 4.5 | 1.5 | 3.64 | 2.55 | 3.33 | 4 | 3 | Smoking and COPD | null | null | ['7', '6', '6', '7'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_6kBciwHLBzLBLad | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 2 | 2 | 1.5 | 2.5 | 3.25 | 2 | 3.27 | 4 | 3 | 2.67 | 4.75 | 2.67 | 3 | 0.5 | 3 | 2.82 | 4.67 | 1.33 | 1.83 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6Q5dO3NEVDRXzFQ | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 2.75 | 3.5 | 1.5 | 1.75 | 2.75 | 2.75 | 3 | 4 | 2.5 | 3.67 | 1.75 | 2.42 | 2 | 1 | 2.91 | 2.64 | 3 | 5.33 | 3.17 | Mental Health | ['8', '7', '9', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8XevSpxQGxWMqQh | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Visual impairment | null | Type in every thought that came to mind viewing this material. | Cocaine and adult entertainment is not for children | 3.5 | 3 | 3 | 1 | 1.5 | 2.5 | 0.5 | 2.64 | 4.5 | 3.25 | 4 | 3 | 2.33 | 3 | 2.5 | 3.18 | 3.82 | 3 | 4.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '7', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_54c65CPCfm61xzv | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The impact of substance abuse on HIV transmission rates. | 5 | 3 | 3 | 3 | 1.5 | 1.5 | 2 | 2.91 | 4.5 | 2 | 3.33 | 4.5 | 3 | 0.75 | 2.5 | 2.18 | 3.27 | 2 | 3.33 | 2.92 | HIV | null | null | null | null | ['4', '5', '6', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3RKb6fUwhXd0xCF | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4 | 3.5 | 1.5 | 1 | 2.5 | 2 | 3.27 | 4.5 | 2 | 4 | 1.5 | 2.33 | 3.5 | 2.5 | 2.73 | 3.27 | 2 | 4.67 | 2.83 | Substance abuse | null | null | null | null | null | null | ['7', '4', '7', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1GjE2giZaCWwbYY | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.75 | 3 | 3.75 | 1.5 | 2 | 2.25 | 1.5 | 2.45 | 3 | 1.5 | 3 | 3.75 | 2.17 | 2.5 | 3.5 | 2.18 | 3.27 | 1.67 | 3 | 3.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3DAxgF499SYAMVm | 18 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4.5 | 4 | 2.5 | 3.5 | 4 | 3 | 3.73 | 3 | 3 | 3.33 | 2.5 | 3 | 1.25 | 3 | 3.45 | 2.18 | 4.33 | 1.33 | 2.92 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Practice safe sex always | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | Sexual Health | null | ['7', '8', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7oBJ3oKuTgbccOh | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2.75 | 3.5 | 1.5 | 3.5 | 3 | 2.5 | 2.45 | 1.5 | 1.25 | 3.33 | 2.25 | 2.17 | 2 | 1 | 2.45 | 2.36 | 1.33 | 2.33 | 2.33 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6rIxqLar1490Kvh | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 4 | 2 | 2.5 | 2.5 | 1.5 | 2.45 | 2.5 | 1.5 | 3 | 2.5 | 2.33 | 2.25 | 1.25 | 2.27 | 2.45 | 1.67 | 2 | 2.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7fkiQqNO94tuEr6 | 20 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 3.25 | 3 | 2 | 1.5 | 3.5 | 3.55 | 3.75 | 1.5 | 3.67 | 2.5 | 2.92 | 1.5 | 3.5 | 2.09 | 2.91 | 3 | 3.33 | 2.42 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_4luznjutFgSySKD | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2.5 | 0.5 | 3.5 | 1.5 | 0.5 | 2.91 | 2 | 0.5 | 2 | 3 | 2 | 3.5 | 4.5 | 1.27 | 3.45 | 2.67 | 3.33 | 3.17 | HIV | null | null | null | null | ['5', '7', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | HIV | null | null | null | null | ['8', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6r4MNpSLgFJI5zP | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.5 | 3.5 | 1.25 | 3 | 4.5 | 2 | 3.36 | 1.75 | 3 | 2 | 1.5 | 2 | 2.25 | 1.5 | 3.27 | 2.27 | 3 | 3.67 | 2.08 | Nutrition | null | null | null | null | null | ['7', '8', '9', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6qLVzu8VoColMtP | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.75 | 3.25 | 2.5 | 1.25 | 4 | 1 | 3.5 | 2.64 | 3 | 2.25 | 5.33 | 2.5 | 2.75 | 2.5 | 2.25 | 2.64 | 2.73 | 1.33 | 3 | 2.58 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '2', '6', '2'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6hFKnHaIoYOw1Ww | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Moderate | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 4 | 3.5 | 2.5 | 3.5 | 1.5 | 2.73 | 4 | 3 | 3.33 | 3 | 3.33 | 2.5 | 2.5 | 3.27 | 2.91 | 2 | 4 | 3.33 | HIV | null | null | null | null | ['8', '7', '8', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_15BFF5UxnedVN4g | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 3 | 3 | 2.5 | 2 | 2.5 | 2.73 | 3 | 4.5 | 3.33 | 3 | 2.83 | 2 | 1 | 3.27 | 2.73 | 2 | 2.67 | 1.5 | Sexual Health | null | ['5', '4', '5', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7Pij5tioTlRhx0B | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.5 | 4 | 1 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 2 | 2.5 | 2.67 | 5 | 2.33 | 2 | 2.5 | 2.73 | 4.18 | 2.67 | 3.33 | 2.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '1', '4', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_2kuXP9V50K8sMcr | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4 | 3 | 4 | 3.5 | 3.25 | 2.75 | 3.09 | 4.5 | 1.25 | 3.67 | 2.5 | 4 | 4 | 2.5 | 2.64 | 2.09 | 1.67 | 1.67 | 2.5 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '2'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_2INtEjc0WLxLdKU | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $100,000–$149,999 | Married | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 2.75 | 1.5 | 2 | 1.5 | 1.5 | 3.27 | 4 | 1.5 | 3.33 | 1.5 | 2.5 | 2.75 | 1.5 | 2 | 1.82 | 4 | 3.33 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '5', '5', '6'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6CCU5s5HovWugol | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | Spanish | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2.5 | 3.75 | 2 | 3 | 3.75 | 3.5 | 2.91 | 2.5 | 1.25 | 5 | 3 | 2.5 | 2.25 | 2.75 | 3.18 | 3.09 | 1.33 | 3 | 2 | Nutrition | null | null | null | null | null | ['8', '8', '9', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5m96fUmsGyoz7Gq | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | ['7', '8', '9', '8'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_62QHfRi70if9k9M | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2 | 2 | 2.5 | 2.5 | 2 | 3 | 2.36 | 3 | 1.5 | 4 | 3 | 2.67 | 1.5 | 1.5 | 2.36 | 2.55 | 1.33 | 1.33 | 3.33 | Nutrition | null | null | null | null | null | ['8', '5', '6', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1NmeNPBoyTCAiid | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.5 | 2.5 | 3.25 | 2.5 | 3 | 2.73 | 2.5 | 3.5 | 3 | 4.25 | 2.75 | 4 | 2 | 3 | 3.64 | 1.33 | 4.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '7', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3t2VZ3MyAYjSfgw | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 4 | 2.75 | 1.75 | 2 | 1.25 | 1.5 | 2.91 | 3.25 | 1.5 | 4 | 2.5 | 2.33 | 1.5 | 1.5 | 2.09 | 3.45 | 2 | 5.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7Mhwn52oJGSukBq | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 5 | 2.5 | 2.5 | 4.5 | 3 | 3.25 | 2 | 1.82 | 3 | 3 | 2.67 | 2.75 | 3.5 | 1.5 | 1.5 | 3 | 2.82 | 1.33 | 2.67 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5qptiLE5YehEhCQ | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 3 | 0.5 | 1.5 | 2.5 | 3 | 2.55 | 4 | 1.5 | 2.67 | 4 | 2 | 2.5 | 2.5 | 2.18 | 4.36 | 2 | 5.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '8', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | HIV | null | null | null | null | ['5', '7', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1fMKhWxuVE5tdvP | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Education | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 3 | 3 | 1.5 | 2.5 | 2.5 | 4.5 | 3.27 | 3.75 | 2.5 | 5 | 3 | 2.58 | 3 | 1 | 3.18 | 3.09 | 2.67 | 4 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['3', '3', '2', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1DwfMw2H4Yr8BGc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3.5 | 3 | 2 | 2 | 4.5 | 3.5 | 3.64 | 4 | 3.5 | 3.33 | 4 | 2.67 | 3 | 0.5 | 3.82 | 3.27 | 2 | 4 | 2.5 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1AfpDcySobmV7SF | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.5 | 4 | 4 | 2.25 | 3.5 | 1.5 | 1.75 | 3.18 | 3 | 2.25 | 3.67 | 4 | 2.92 | 1.5 | 2 | 2.36 | 3.18 | 3.33 | 1.67 | 2.83 | Smoking and COPD | null | null | ['5', '4', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_12ihhV61DnqnPJx | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.25 | 2 | 4 | 2.5 | 2.5 | 2.5 | 3.5 | 2.36 | 2 | 2.5 | 4 | 4 | 2.33 | 2.5 | 2.5 | 2.91 | 3.27 | 2 | 4 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_8qalfiKdmLWAzcf | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 4 | 3.5 | 3 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4 | 2.5 | 2.67 | 4 | 2.67 | 2.5 | 4 | 2.55 | 4 | 4 | 4.67 | 3.33 | Smoking and COPD | null | null | ['7', '6', '8', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8qalfiKdmLWAzcf | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 3.5 | 3 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4 | 2.5 | 2.67 | 4 | 2.67 | 2.5 | 4 | 2.55 | 4 | 4 | 4.67 | 3.33 | Mental Health | ['8', '6', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1rbMGrMEZvkX37b | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 1.5 | 2.5 | 1.5 | 2.36 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 0.67 | 4 | 2.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6TTObaHHI0rEMIV | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Student | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.75 | 3 | 3.5 | 2.5 | 1.75 | 3.75 | 3.5 | 3.18 | 3.5 | 1.25 | 4.33 | 2.75 | 2.58 | 2 | 3 | 3 | 3.09 | 3.67 | 3 | 2.58 | Smoking and COPD | null | null | ['6', '8', '6', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6vcOd2VFbXKDV6h | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2 | 2.5 | 3 | 1.75 | 1.25 | 1.5 | 2.45 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 2.25 | 2.25 | 1.91 | 2.45 | 3 | 3.33 | 1.5 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_76ajFh1m5rQfspd | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Other (please specify) | Italian | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1.75 | 3 | 2.25 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 4.5 | 2.25 | 2 | 1.5 | 2.92 | 0.75 | 1.25 | 1.91 | 2.27 | 1.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_66lHtuXvXfzDTuT | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $150,000 or more | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 2 | 3 | 1.5 | 3.5 | 2.5 | 3.5 | 2 | 3.5 | 3 | 1.33 | 4 | 2.83 | 3.5 | 1.75 | 2.36 | 3.55 | 0.67 | 4 | 2.33 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_71HADY9ZJEkVF8d | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 3.5 | 2 | 4.5 | 2.5 | 2 | 2.91 | 3.5 | 3 | 2 | 1 | 3.33 | 2.5 | 1.5 | 2.55 | 2.18 | 3.33 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['2', '4', '9', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8JKPlA1Lpfcz0Ur | 17 | high internal locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3.25 | 2.75 | 1.5 | 2 | 3.25 | 2.25 | 2.91 | 3 | 0.75 | 2.33 | 2.25 | 2.17 | 3 | 1.25 | 2.09 | 2.73 | 2 | 3.33 | 1.92 | Mental Health | null | ['7', '8', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_669bNLeyfYFWoGa | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.75 | 4.25 | 3 | 2.5 | 3.5 | 2 | 3.45 | 3.5 | 3.25 | 3.33 | 2.5 | 3 | 3 | 2.5 | 3.36 | 3.27 | 3 | 3.33 | 3.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_37pMZCURjn86gqV | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 2.5 | 2.5 | 4 | 1.75 | 3.5 | 3.27 | 2.5 | 2.5 | 3 | 3.25 | 3 | 1.5 | 3.5 | 2.36 | 3.18 | 1.33 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7HiyfIn1NCnFrwh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 2 | 3.5 | 2.5 | 2.5 | 3 | 4 | 3.09 | 1.5 | 1.5 | 3.67 | 4 | 2.17 | 1.5 | 1 | 2.64 | 3.64 | 2.67 | 4.67 | 2.5 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5kODexcHpSsJ7eW | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The importance of open conversations about mental health and reducing stigma is highlighted throughout the video. | 2.5 | 4 | 1 | 4.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 3.5 | 4 | 2 | 3.67 | 3.5 | 1.5 | 3.27 | 1.82 | 2 | 2.67 | 1.83 | Mental Health | ['4', '2', '5', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6PgK5h7OO4bJn0b | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 2.67 | 1.25 | 1.5 | 1.73 | 2.64 | 1.67 | 3.33 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_8PqaA6dU9HowT8V | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.25 | 1.75 | 2.75 | 2.5 | 3.5 | 2.25 | 3 | 3.09 | 2.5 | 2.5 | 5.33 | 1.75 | 2.83 | 1.5 | 3.25 | 3.18 | 3.55 | 4.33 | 4.33 | 2.5 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3wSOyOxZvJKOTLL | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2.5 | 3 | 1.5 | 1.5 | 1.5 | 2.5 | 2.55 | 5 | 4.5 | 4 | 2 | 2.67 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 4 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '7', '7', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6CCU5s5HovWugol | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | Spanish | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 2.5 | 3.75 | 2 | 3 | 3.75 | 3.5 | 2.91 | 2.5 | 1.25 | 5 | 3 | 2.5 | 2.25 | 2.75 | 3.18 | 3.09 | 1.33 | 3 | 2 | Nutrition | null | null | null | null | null | ['8', '8', '9', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5XnWx5PyN8z5z0K | 8 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Divorced | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 4 | 2 | 0.5 | 1.5 | 1.5 | 2.55 | 3.5 | 2.5 | 2.67 | 4 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2.67 | 2.67 | 2.33 | Smoking and COPD | null | null | ['9', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1pmlSRIYgd07mQI | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.75 | 2 | 1.5 | 2.5 | 0.75 | 2.36 | 2.75 | 2.25 | 2.33 | 4 | 2.08 | 1.25 | 2.75 | 2.36 | 4 | 1.67 | 4.33 | 1.67 | Smoking and COPD | null | null | ['8', '7', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_66lHtuXvXfzDTuT | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $150,000 or more | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 2 | 3 | 1.5 | 3.5 | 2.5 | 3.5 | 2 | 3.5 | 3 | 1.33 | 4 | 2.83 | 3.5 | 1.75 | 2.36 | 3.55 | 0.67 | 4 | 2.33 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_54ICYuDVCWCi16j | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4.25 | 2.75 | 2.75 | 2 | 3.5 | 3.5 | 3 | 3.36 | 3 | 2.75 | 1.33 | 3.75 | 2.83 | 3.5 | 2.25 | 2.64 | 3.36 | 4 | 5 | 2.5 | Sexual Health | null | ['9', '8', '8', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_62yyJwPGlceVJF4 | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 1 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1.27 | 2 | 2 | 4.67 | 3 | 2.83 | 2.5 | 0.5 | 2.91 | 2.55 | 0.67 | 2.67 | 1.5 | Sexual Health | null | ['8', '4', '5', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8EuQgZiVOX74fGt | 9 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 3 | 2.25 | 1.5 | 2.5 | 1.5 | 2.36 | 2 | 2 | 2.67 | 4 | 1.92 | 2.25 | 1.5 | 2.36 | 3.45 | 3.33 | 3.33 | 2.08 | Smoking and COPD | null | null | ['4', '5', '4', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3wLCjZ6BPehRpA6 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Other (please specify): | Real estate | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3.5 | 2 | 2 | 3 | 3 | 3 | 3.45 | 3.5 | 2.5 | 5.33 | 4 | 2.83 | 1.5 | 2.5 | 3.45 | 3 | 2 | 3 | 2 | HIV | null | null | null | null | ['9', '7', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6i5rbAP86snkFxc | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.5 | 3.25 | 2.75 | 3.5 | 3.5 | 3.25 | 2.75 | 2.82 | 2 | 2.5 | 3.67 | 2.75 | 3 | 1.25 | 3 | 3.09 | 3.64 | 1.67 | 5 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5s5gOGFirxQd5kJ | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 1.5 | 3.5 | 3.75 | 3 | 3 | 2 | 1.55 | 3.5 | 1.5 | 2.67 | 3.5 | 3.42 | 0.5 | 4.5 | 2.36 | 3.27 | 1.67 | 2 | 3.17 | Chronic Diseases | null | null | null | ['8', '9', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7m1psCSX9r21W6l | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2 | 3.5 | 3.33 | 3.5 | 2.33 | 4 | 3 | 3.45 | 3.27 | 4 | 2.67 | 3.67 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7Ywuc0o0DlUYItr | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 2 | 4 | 2.5 | 1.5 | 2.5 | 3.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.33 | 3 | 4.5 | 2.91 | 3.64 | 2 | 4 | 3.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '4', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3VeaqCRETDkPYys | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 4 | 3 | 3.5 | 2 | 2 | 2.73 | 3 | 3 | 3.33 | 2.5 | 3.17 | 2 | 1.5 | 2.73 | 3.45 | 1.33 | 5.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | Sexual Health | null | ['6', '8', '4', '4'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7NYRKG0ovhs6cdb | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 4 | 1.5 | 4 | 2 | 3 | 3.5 | 2.5 | 2.91 | 2.55 | 3.33 | 4 | 2.67 | Sexual Health | null | ['8', '9', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_2KwHuaPKN3lTPGx | 16 | high internal locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Christianity | null | Moderate | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2 | 2.25 | 4.5 | 4 | 2.5 | 1.5 | 2.64 | 2 | 1.5 | 1.33 | 4.5 | 3.5 | 2.5 | 2.25 | 1.82 | 3.73 | 3 | 3.33 | 3.42 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7CfKF31fb447pXr | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3.25 | 2.75 | 2 | 3.5 | 1.75 | 3.5 | 3.5 | 3 | 4 | 3.5 | 2.67 | 4 | 3.08 | 2.5 | 2.5 | 3.27 | 3.27 | 3.33 | 4 | 2.75 | Smoking and COPD | null | null | ['8', '6', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_76ajFh1m5rQfspd | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Other (please specify) | Italian | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1.75 | 3 | 2.25 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 4.5 | 2.25 | 2 | 1.5 | 2.92 | 0.75 | 1.25 | 1.91 | 2.27 | 1.67 | 2.67 | 2.25 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_84nEh0Z242OAfc5 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 5 | 5 | 4 | 3.5 | 2 | 1.5 | 2.5 | 4 | 4.5 | 3 | 2.67 | 2 | 3.33 | 2.5 | 3 | 2.36 | 3.27 | 2.67 | 4.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_7jPvsAENYKPJv6p | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Diagram what smoking does to the kidney | 2 | 3 | 3 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 2 | 1.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 2.18 | 2.18 | 3.33 | 1.33 | 2.67 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1diVZjCuKZXyqtZ | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 2 | 2.55 | 1.5 | 2.5 | 2.67 | 4 | 2.5 | 2.5 | 2.5 | 2.18 | 4.18 | 0.67 | 4.67 | 1.83 | Nutrition | null | null | null | null | null | ['7', '6', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
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