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values | assigned_birth_text
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float64 1.27
4.55
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float64 1
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float64 0.5
4.5
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float64 1.33
5.33
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float64 1.17
4.67
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4.36
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4.55
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5.33
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_5O5ocoMdft9IfHr | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 1 | 3 | 3.5 | 3.5 | 1.5 | 3.5 | 3.09 | 2 | 2 | 4 | 3 | 3 | 2.5 | 1.5 | 2.36 | 2.55 | 3.33 | 1.33 | 3 | Nutrition | null | null | null | null | null | ['8', '6', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Safe sexual practices | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_72DXCFzx695D2pK | 16 | high internal locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 4.5 | 2.5 | 2.5 | 2 | 2.5 | 1 | 2.64 | 3.5 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.55 | 2.91 | 1.67 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['8', '7', '2', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5BtA0p19kNWJK4t | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 1.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.67 | 2.25 | 2.83 | 1.25 | 1.25 | 2.09 | 2.45 | 1.67 | 3 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5mmBtu6SaNe14RS | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single Parent with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3 | 2.5 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.67 | 2.5 | 2.42 | 1.25 | 1.5 | 2.18 | 2.91 | 1.67 | 4 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1LHEvuqKCrbHl0d | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['8', '8', '7', '9'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 3 | 2.75 | 2.5 | 3 | 1.75 | 2.5 | 2.91 | 3.5 | 1.5 | 4.33 | 3.5 | 3 | 3 | 2 | 2.36 | 3.09 | 2.67 | 3.33 | 2.75 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3RzOUdTg4AeaMfv | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3 | 2 | 2.5 | 2.5 | 1 | 4 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 2 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['4', '8', '9', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3kp644OKLWWtWIx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 2.5 | 2.73 | 3 | 0.5 | 2.67 | 4 | 2.67 | 1.5 | 1.5 | 1.82 | 3.64 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1Rd7bhTMEjg3kE9 | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.25 | 2 | 2.5 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.5 | 2.67 | 3 | 1.75 | 2 | 2.64 | 1.67 | 3.33 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3DNBdVeoUst3l05 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 2.75 | 3 | 2 | 1.5 | 3.5 | 2.75 | 3.36 | 1.75 | 2 | 3.67 | 3.75 | 1.75 | 1.5 | 3 | 3 | 3.91 | 3 | 4.67 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '8', '6', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '6', '3', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_62PHv3u1oBa9nWf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 4 | 4.75 | 1.25 | 2 | 1.25 | 1.5 | 3.18 | 2.25 | 1.75 | 2 | 3.75 | 1.83 | 2.25 | 2.75 | 1.64 | 3.36 | 3 | 3 | 2.42 | Smoking and COPD | null | null | ['9', '8', '9', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7CfKF31fb447pXr | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 2.75 | 2 | 3.5 | 1.75 | 3.5 | 3.5 | 3 | 4 | 3.5 | 2.67 | 4 | 3.08 | 2.5 | 2.5 | 3.27 | 3.27 | 3.33 | 4 | 2.75 | Smoking and COPD | null | null | ['8', '6', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8XevSpxQGxWMqQh | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Visual impairment | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3 | 3 | 1 | 1.5 | 2.5 | 0.5 | 2.64 | 4.5 | 3.25 | 4 | 3 | 2.33 | 3 | 2.5 | 3.18 | 3.82 | 3 | 4.67 | 3 | Chronic Diseases | null | null | null | ['6', '5', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7lh53KW6lmTgtn8 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | Prefer not to say | null | Type in every thought that came to mind viewing this material. | Addiction | 4.5 | 3.5 | 2.25 | 2.5 | 2.25 | 2.25 | 2 | 2.64 | 3.75 | 4.25 | 3.67 | 3.5 | 2.83 | 1 | 2 | 3.36 | 2.91 | 1.67 | 1.33 | 2.58 | Smoking and COPD | null | null | ['8', '5', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6KBZ6w77UhDSJv7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.5 | 3 | 3 | 3.5 | 2.5 | 4.25 | 2 | 2.36 | 2 | 2 | 1.33 | 2.5 | 2.67 | 1.5 | 3 | 2.64 | 2.73 | 2.67 | 2 | 2.5 | Smoking and COPD | null | null | ['8', '7', '9', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_8KqhRiemEwKNjTs | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3.5 | 1 | 3 | 1 | 1 | 3.5 | 1.5 | 1.91 | 1.5 | 2 | 3.67 | 3.5 | 1.17 | 2 | 2.5 | 3 | 3.18 | 1.67 | 4.33 | 2.67 | Nutrition | null | null | null | null | null | ['7', '7', '5', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3E5GSwr9Fot5E7v | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.75 | 4 | 2 | 2 | 3 | 1.5 | 1.25 | 3.09 | 4.25 | 1.75 | 2.67 | 2.5 | 3.08 | 1.25 | 3.25 | 1.91 | 2.73 | 3 | 3 | 2 | Smoking and COPD | null | null | ['6', '5', '3', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1ml1eMNO5iyGEed | 17 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 3.25 | 4 | 4.25 | 1.75 | 3 | 3 | 3 | 3.45 | 3.5 | 2.25 | 2 | 3 | 2.75 | 2.5 | 2 | 2.45 | 3.64 | 4 | 4.67 | 3 | Mental Health | ['5', '5', '7', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3BlEhyGPsEjAESN | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | It talk about a woman with her baby,what she do n thing she give | 3 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 3.27 | 2.91 | 4.67 | 2.67 | 3.33 | Substance abuse | null | null | null | null | null | null | ['6', '8', '8', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_17DUzveWMbYQoyR | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3.5 | 3 | 3.5 | 4 | 2.5 | 2.5 | 2.91 | 2.5 | 2 | 4 | 5 | 3.33 | 4 | 1.5 | 2.73 | 3.64 | 3.33 | 2.67 | 1.83 | Substance abuse | null | null | null | null | null | null | ['3', '6', '6', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_78VhKBSNKsHhfI5 | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Preventive means of HIV | 1.75 | 3 | 3.5 | 2 | 2.5 | 3.75 | 2.5 | 3.55 | 2 | 1.25 | 3.67 | 2.75 | 2.17 | 4 | 3.25 | 2.82 | 3.55 | 4.33 | 3.67 | 2.92 | HIV | null | null | null | null | ['8', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_17DUzveWMbYQoyR | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3.5 | 3 | 3.5 | 4 | 2.5 | 2.5 | 2.91 | 2.5 | 2 | 4 | 5 | 3.33 | 4 | 1.5 | 2.73 | 3.64 | 3.33 | 2.67 | 1.83 | Smoking and COPD | null | null | ['5', '6', '6', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | Chronic Diseases | null | null | null | ['7', '7', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7MhurdbeuslHDp5 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.5 | 2.5 | 3 | 3.5 | 3.25 | 3.36 | 4 | 2.5 | 2.67 | 3.5 | 3.17 | 4 | 4.5 | 2.91 | 3.09 | 4.67 | 1.33 | 2.5 | Smoking and COPD | null | null | ['7', '8', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3kOJndnKeLwMYoG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Self love, hygiene | 3.25 | 2.25 | 3.5 | 2 | 3.5 | 2.5 | 0.75 | 2.36 | 4.75 | 2.5 | 3.33 | 2.5 | 3.42 | 2.5 | 1.5 | 2.73 | 2.18 | 2.67 | 3.33 | 3.58 | Sexual Health | null | ['8', '3', '7', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6zMAsrx3w5KBwFc | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.5 | 3 | 4.67 | 3 | 2.33 | 2.5 | 2 | 3.09 | 2.36 | 1.33 | 1.33 | 2.33 | Smoking and COPD | null | null | ['9', '8', '8', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_54ICYuDVCWCi16j | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4.25 | 2.75 | 2.75 | 2 | 3.5 | 3.5 | 3 | 3.36 | 3 | 2.75 | 1.33 | 3.75 | 2.83 | 3.5 | 2.25 | 2.64 | 3.36 | 4 | 5 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7lK9yWGZHf4jkHL | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Divorced | null | Single Parent with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 3 | 3.5 | 2.5 | 2.5 | 3.5 | 3.27 | 3.5 | 3.5 | 4.67 | 4 | 3.17 | 3 | 3.25 | 3.45 | 3.82 | 4 | 3 | 2.83 | Nutrition | null | null | null | null | null | ['7', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_64u9KiMCyMakK9f | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 3 | 1.5 | 0.5 | 2.5 | 1 | 2.36 | 4 | 1.5 | 5 | 3 | 2 | 1.5 | 3 | 2.82 | 3.45 | 1.33 | 2.67 | 3.67 | Smoking and COPD | null | null | ['9', '4', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6i5rbAP86snkFxc | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.5 | 3.25 | 2.75 | 3.5 | 3.5 | 3.25 | 2.75 | 2.82 | 2 | 2.5 | 3.67 | 2.75 | 3 | 1.25 | 3 | 3.09 | 3.64 | 1.67 | 5 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7XBGKwqiWp3zB29 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 1 | 2 | 1.5 | 3.5 | 2.5 | 3.5 | 2.36 | 4 | 2.5 | 4 | 3 | 3 | 3 | 3.5 | 2.91 | 2.55 | 3.33 | 1.33 | 1.83 | Mental Health | null | ['6', '5', '4', '7'] | null | null | null | null | null | null | null | null | null |
R_7uvzxdm90a0DI8g | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 3 | 3.5 | 4 | 2.5 | 2.5 | 3 | 3.27 | 2 | 2.5 | 2.67 | 2 | 2.83 | 3 | 2 | 2.55 | 2 | 2 | 1.33 | 3.33 | Smoking and COPD | null | null | ['6', '7', '8', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1nENTVKAyoH2Bk5 | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 2 | 4 | 2.5 | 3.5 | 1 | 1.5 | 2.73 | 2 | 1.5 | 4 | 2.5 | 2.67 | 4 | 3.5 | 2 | 3.18 | 3.33 | 3 | 3.17 | Substance abuse | null | null | null | null | null | null | ['8', '3', '8', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7UgYwCAUIVKIQXn | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.25 | 4.5 | 4.5 | 2.5 | 1.5 | 0.5 | 2.75 | 3.18 | 2.25 | 1.5 | 4.67 | 1.5 | 2.08 | 1.75 | 2.5 | 2 | 3 | 2.67 | 3.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '3', '4'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_8snWIYOwpCiI1tQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.75 | 4 | 2.5 | 2.5 | 2.5 | 2 | 2.82 | 2 | 1.5 | 2.67 | 2 | 2.33 | 3 | 1.5 | 2.18 | 2.18 | 3.33 | 1.33 | 2.83 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_4gO7SNqLqqTqA2P | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 2.5 | 3 | 4 | 3 | 2 | 2.55 | 3.5 | 1.5 | 3.33 | 3 | 3.5 | 1 | 2 | 2.55 | 3.09 | 2.67 | 5.33 | 2.67 | Mental Health | ['7', '3', '4', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6L1PYy1uz4NW0Fw | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 3.5 | 2 | 3 | 2.25 | 1.5 | 2.45 | 4.5 | 1.75 | 3.67 | 3.75 | 3.17 | 1.5 | 1.25 | 2.45 | 2.64 | 1.67 | 1.67 | 2.17 | Mental Health | ['9', '9', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1JPajgD5pYQ1Lhr | 16 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4.25 | 2.25 | 2.75 | 2.75 | 2 | 2 | 1.5 | 2.55 | 2.5 | 1.5 | 3.33 | 3.5 | 2.42 | 1.75 | 2.5 | 2.18 | 3 | 3 | 1.67 | 2.25 | Sexual Health | null | ['8', '8', '8', '1'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_2jUHCgAz59LnaiW | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 3 | 3 | 0.5 | 1.5 | 1.5 | 4 | 3.27 | 2.5 | 3.5 | 4 | 3.5 | 1.5 | 3.5 | 2.5 | 2.91 | 3.27 | 2 | 4.67 | 3 | HIV | null | null | null | null | ['8', '8', '4', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7qri8tNOTEODzDi | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 3 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2.5 | 3 | 5.33 | 2.5 | 2.83 | 3.5 | 3.5 | 3.82 | 3.09 | 1.33 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1guXwmkJE1d77Gk | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed part-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 5 | 2 | 0.5 | 1.5 | 4.5 | 1.5 | 3.45 | 3 | 3.5 | 5.33 | 3 | 1.67 | 1.5 | 2.5 | 4.36 | 3.27 | 2 | 2.67 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '7', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | Sexual Health | null | ['6', '8', '4', '4'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_80YQos2lI9WVLRf | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4 | 3.5 | 2 | 2.75 | 1.5 | 2.25 | 3.18 | 4 | 0.75 | 3.33 | 2.5 | 2.92 | 4.25 | 0.75 | 1.73 | 3.09 | 2 | 5 | 2.42 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1iD4pnpiUWXl2fA | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 4 | 3.5 | 2.5 | 2.5 | 4.5 | 2.36 | 2 | 3.5 | 4 | 2 | 2.67 | 2.5 | 1.5 | 3.27 | 2.18 | 0.67 | 1.33 | 3 | Nutrition | null | null | null | null | null | ['9', '8', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3BlEhyGPsEjAESN | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 3.27 | 2.91 | 4.67 | 2.67 | 3.33 | Sexual Health | null | ['6', '5', '3', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3fiQKnQnyObMKlP | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 3 | 3.25 | 3 | 2 | 1.5 | 2.91 | 4 | 3.5 | 4 | 3 | 3.42 | 1.5 | 1.5 | 3.09 | 2.91 | 2.67 | 3.33 | 3 | Chronic Diseases | null | null | null | ['7', '6', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_4luznjutFgSySKD | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 4 | 2.5 | 0.5 | 3.5 | 1.5 | 0.5 | 2.91 | 2 | 0.5 | 2 | 3 | 2 | 3.5 | 4.5 | 1.27 | 3.45 | 2.67 | 3.33 | 3.17 | Smoking and COPD | null | null | ['7', '8', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6uGB6qIbCQm2JgJ | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 2.5 | 2 | 2 | 2 | 1.5 | 2 | 2.5 | 2 | 2.67 | 3 | 2.17 | 3 | 2 | 2.18 | 3.45 | 2 | 4 | 2.33 | Mental Health | ['4', '7', '9', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6oafUSwEaDxXASl | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['3', '9', '6', '4'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 2.5 | 5 | 2.25 | 1.75 | 2.75 | 1.75 | 2.73 | 3.5 | 2.5 | 4.67 | 2 | 2.5 | 3 | 2.5 | 3.18 | 3 | 3.67 | 3 | 2.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7uBBsWkTlBv1uuc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 3.25 | 2.5 | 2.25 | 1.5 | 2 | 2.27 | 2.5 | 1.25 | 3.33 | 2 | 2.42 | 2.25 | 1.5 | 1.91 | 2.36 | 1.67 | 4.67 | 2.83 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3O8EdXE4KbYGkXi | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 2.5 | 3 | 2.5 | 3.5 | 1.5 | 2 | 2.73 | 2.75 | 2.5 | 3.33 | 4 | 2.92 | 2 | 3 | 2.36 | 3.09 | 2 | 2.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '4', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Sexual Health | null | ['9', '7', '8', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3cUJY65T5z8Qd6q | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 4 | 0.5 | 2.5 | 3 | 3.5 | 4.55 | 3 | 3.5 | 2.67 | 1.5 | 2 | 1 | 3 | 3.09 | 2.55 | 4.67 | 2.67 | 2.83 | Smoking and COPD | null | null | ['7', '7', '8', '2'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6wnxGzboG8bXOLf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 2.75 | 4.25 | 2.5 | 3 | 1.25 | 1.25 | 3.18 | 3.25 | 1.5 | 3.67 | 3 | 2.92 | 1.25 | 2 | 2 | 2.82 | 4.33 | 3 | 3 | Smoking and COPD | null | null | ['8', '8', '7', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5HUj6h3jvb1crZv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3 | 2 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.36 | 2.5 | 2 | 3.33 | 3.5 | 2.5 | 3.5 | 1.5 | 2.55 | 3.09 | 3.33 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['7', '9', '7', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7Q0sljOqWTcna1l | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment,Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.75 | 3 | 3 | 2.5 | 3 | 3.5 | 3 | 3.45 | 3 | 1.5 | 1.33 | 3 | 2.83 | 2 | 3.5 | 2.18 | 2.91 | 2.67 | 2.67 | 2.08 | Nutrition | null | null | null | null | null | ['4', '5', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Mental Health | null | ['5', '8', '6', '6'] | null | null | null | null | null | null | null | null | null |
R_5Jn27S3I8gGIo1b | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2 | 3 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 3 | 2.67 | 2.5 | 3.5 | 2.55 | 2.91 | 4.67 | 2.67 | 2.67 | HIV | null | null | null | null | ['8', '8', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3wfjkV2Cu4WDcRz | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 1.5 | 2 | 4 | 4 | 2 | 2 | 1.64 | 3 | 2 | 3.33 | 2.5 | 3.67 | 2.5 | 1.5 | 2.36 | 1.82 | 0.67 | 2 | 1.67 | HIV | null | null | null | null | ['9', '7', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_71mVhjqg7V4ex4L | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 5 | 1.5 | 4 | 2.5 | 2.5 | 2 | 2.5 | 1.45 | 3 | 3 | 4 | 2.5 | 2.67 | 3 | 3 | 2.91 | 3.64 | 0.67 | 4 | 3.5 | Smoking and COPD | null | null | ['2', '6', '6', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7IsgUPJTDozw2Zm | 14 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | Spanish | Spanish | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | Type in every thought that came to mind viewing this material. | Poor eating habits can lead to health problems like obesity, diabetes, and heart disease. | 3 | 2.5 | 5 | 0.5 | 2 | 2 | 3 | 3 | 3.5 | 3 | 3.33 | 4 | 2 | 2 | 3.5 | 2.73 | 3.82 | 3 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['8', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1LHEvuqKCrbHl0d | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2 | 3 | 2.75 | 2.5 | 3 | 1.75 | 2.5 | 2.91 | 3.5 | 1.5 | 4.33 | 3.5 | 3 | 3 | 2 | 2.36 | 3.09 | 2.67 | 3.33 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '8', '8', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5vUOWpPIxpd5DtD | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2.75 | 3.5 | 2 | 2.25 | 3 | 1.75 | 2.91 | 3 | 1.5 | 3 | 3.5 | 2.42 | 0.5 | 3 | 2.45 | 3.09 | 2.67 | 3.33 | 2.83 | HIV | null | null | null | null | ['6', '5', '3', '3'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1arXwMHKEZSqg5H | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | ['6', '7', '7', '8'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3 | 2 | 3.5 | 2 | 1.5 | 1.5 | 2.73 | 3.5 | 1.5 | 2 | 3 | 3 | 2.5 | 2 | 1.64 | 3.27 | 3.33 | 3.33 | 1.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_79WnIHpcszH1CzT | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1 | 2 | 2 | 0.5 | 2.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2 | 2.5 | 2.5 | 2.91 | 3.64 | 2 | 2.67 | 2 | Smoking and COPD | null | null | ['8', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_1mxzUaFmS7GrIIW | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3.5 | 4 | 2 | 3 | 2.5 | 1 | 2.91 | 3.5 | 3 | 4 | 2 | 2.83 | 1.5 | 2.5 | 3.09 | 2.73 | 4 | 4.67 | 2.67 | Smoking and COPD | null | null | ['3', '4', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5WSrtZgjVy4nwkN | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '7', '6', '4'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_2duhXeLfhIrB4Br | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | It’s helpful | 4 | 3 | 4 | 1.5 | 2.5 | 3.5 | 2 | 3.27 | 2 | 1.5 | 4 | 2 | 2 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 4 | 3.67 | Smoking and COPD | null | null | ['6', '9', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | Smoking and COPD | null | null | ['6', '4', '6', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7IdgiTGcTC06sEq | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 5 | 2 | 2.5 | 2.75 | 3 | 1.75 | 3.64 | 2 | 3.5 | 3.67 | 3 | 2.42 | 1 | 2 | 3.36 | 3.09 | 3.67 | 2.67 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '8', '4', '2'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2dDZp1Y2R6G2v6Y | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.25 | 2.5 | 2.75 | 2 | 2 | 4.25 | 2 | 2.55 | 2.75 | 1.5 | 3.67 | 4.5 | 2.25 | 2.25 | 2.5 | 3.09 | 3.36 | 2 | 3.67 | 2.75 | Smoking and COPD | null | null | ['4', '4', '4', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7Yh0QE0XVMxDj5O | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 2.25 | 1 | 2.5 | 1.5 | 1.5 | 4.5 | 3.09 | 2.75 | 2.5 | 1.33 | 3.75 | 2.25 | 3.5 | 2.5 | 1.82 | 3.73 | 3 | 3.33 | 1.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | Smoking and COPD | null | null | ['8', '8', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7U4n8Rm6xhiCG48 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4 | 2.5 | 1.5 | 2 | 1.5 | 1.5 | 3.45 | 2.5 | 2.5 | 2 | 3 | 2 | 2.5 | 3.5 | 2 | 3.09 | 3.33 | 3.33 | 1.17 | Mental Health | ['6', '4', '6', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3RzOUdTg4AeaMfv | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2 | 2.5 | 2.5 | 1 | 4 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 2 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['4', '8', '9', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_53jNGqnhsZRMggx | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 3.25 | 3.5 | 2.25 | 2.5 | 3.75 | 3.25 | 3.91 | 3 | 3.5 | 4.33 | 4 | 2.58 | 1.5 | 3.5 | 3.82 | 3.82 | 4.33 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['8', '6', '7', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_71mVhjqg7V4ex4L | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 5 | 1.5 | 4 | 2.5 | 2.5 | 2 | 2.5 | 1.45 | 3 | 3 | 4 | 2.5 | 2.67 | 3 | 3 | 2.91 | 3.64 | 0.67 | 4 | 3.5 | HIV | null | null | null | null | ['4', '7', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2TzddP6ZjDZ64wp | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 3 | 3.5 | 2 | 3.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.75 | 2.83 | 1.5 | 1.5 | 2.09 | 3.18 | 1.67 | 4 | 2.25 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6CkLxpMTuHFR1fu | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 2 | 2.5 | 1.5 | 3 | 3 | 2.5 | 2.73 | 2 | 1 | 4 | 2 | 2.17 | 1.5 | 2.5 | 2.55 | 2.73 | 2 | 2 | 2.17 | Mental Health | ['8', '9', '8', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6EuVHdehoVmccUZ | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | Type in every thought that came to mind viewing this material. | Unprotected sex can render unpleasant complications to us. | 2.5 | 4.25 | 3.25 | 3 | 3.5 | 2.25 | 2.5 | 3.18 | 3.75 | 1.75 | 3.33 | 2.25 | 3.42 | 1.25 | 2.75 | 2.36 | 3.27 | 2 | 4.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_54cKb2720obU3gd | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.25 | 3 | 3.75 | 2.5 | 1.25 | 2 | 3.25 | 2.55 | 2.5 | 2 | 4 | 3 | 2.08 | 2.25 | 1.25 | 2.55 | 3.36 | 1.67 | 5.33 | 2.58 | Smoking and COPD | null | null | ['6', '2', '9', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6MhVg9QNwGLk6Ol | 11 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.5 | 2 | 3 | 2 | 2.5 | 2.5 | 3 | 2.36 | 2 | 0.5 | 2.67 | 2.5 | 2.17 | 1.5 | 2.5 | 1.82 | 2 | 2.67 | 1.33 | 2.83 | Nutrition | null | null | null | null | null | ['6', '7', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_12bP9GlvcERRL3G | 9 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 3.5 | 1.5 | 3 | 1 | 1 | 3.27 | 3 | 1.5 | 1.33 | 3.5 | 2.5 | 2.5 | 2.5 | 1.27 | 3.45 | 3.33 | 2.67 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '1', '1', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7UGm8jyS9U0Jf69 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 2.36 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 1.5 | 3.27 | 2.55 | 2 | 2.67 | 3 | HIV | null | null | null | null | ['7', '5', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | HIV | null | null | null | null | ['7', '9', '8', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3aKAucOYaf2ZJc1 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7RgdRIWQywE5wu3 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 3.5 | 2.5 | 2.5 | 3 | 2.5 | 3.09 | 2 | 2.5 | 2 | 1.5 | 2.33 | 3.5 | 2 | 2.55 | 2 | 2 | 3.33 | 2 | Mental Health | ['8', '7', '5', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_4JJtJsdhbJyNBMB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 3.75 | 2.5 | 1 | 2.5 | 3 | 1.5 | 3.64 | 1.5 | 3 | 3.33 | 3 | 1.67 | 3.5 | 1 | 3.09 | 2.09 | 4.33 | 1.67 | 3.17 | HIV | null | null | null | null | ['9', '8', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7NYRKG0ovhs6cdb | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 4 | 1.5 | 4 | 2 | 3 | 3.5 | 2.5 | 2.91 | 2.55 | 3.33 | 4 | 2.67 | Sexual Health | null | ['8', '9', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3QLzViSynDeF58z | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2 | 4 | 4.5 | 3 | 2.5 | 4 | 3 | 3.64 | 3 | 1.5 | 2.67 | 1.5 | 2.83 | 1.5 | 2.5 | 2.73 | 3.27 | 3.33 | 4.67 | 2.17 | Smoking and COPD | null | null | ['6', '5', '4', '5'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5ilJYnZYDoWkQiC | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.5 | 3.5 | 3 | 1.5 | 1 | 2.5 | 2.5 | 2.91 | 3.5 | 2 | 3.33 | 2.5 | 2 | 2 | 2.5 | 2.55 | 2.91 | 2 | 2 | 3.33 | Smoking and COPD | null | null | ['6', '9', '8', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_4mdT4IIJsySUc1U | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['4', '2', '5', '7'] | Type in every thought that came to mind viewing this material. | A reminder of the freedom and normalcy that vaccinations provide, allowing us to return to the activities we love. | 4 | 4 | 3 | 1.5 | 1.5 | 3 | 2 | 2.73 | 1.5 | 2.5 | 4 | 3 | 1.5 | 3 | 1 | 3.09 | 3.09 | 2.67 | 4 | 2.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_8Ks69AUtWzyN64t | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 2 | 3.25 | 2.5 | 3.25 | 2.5 | 4 | 2.91 | 2.5 | 1.75 | 4 | 3.5 | 2.75 | 3.75 | 2.75 | 2.64 | 3.73 | 3.33 | 4 | 2.92 | Mental Health | ['8', '8', '2', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2q4V9o9HB67bUWe | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.25 | 2 | 3.5 | 3 | 3 | 1.25 | 3.75 | 3.45 | 2 | 1.5 | 3.33 | 2.25 | 2.67 | 1.25 | 2 | 1.91 | 3 | 4.33 | 3.33 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_67yuFleZb1fPHXz | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 5 | 2 | 3.75 | 2.5 | 2.5 | 2.5 | 0.75 | 2.09 | 2 | 2.75 | 5.33 | 2.75 | 2.33 | 3.5 | 2.5 | 3.36 | 2.45 | 2.67 | 2.67 | 3.58 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_20sZPpc66vhHlN7 | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | Type in every thought that came to mind viewing this material. | The danger of smoking | 2.5 | 3 | 5 | 2.5 | 2.5 | 3.5 | 3.5 | 3.09 | 4.5 | 2 | 4.33 | 4 | 3.17 | 2.5 | 2.5 | 3.18 | 3.27 | 3.33 | 4 | 3.17 | Smoking and COPD | null | null | ['6', '8', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3ES8M6QpDKOoDnd | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 3 | 2 | 4 | 3.5 | 3 | 2.91 | 2 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.91 | 2.91 | 2 | 2.67 | 3.17 | Smoking and COPD | null | null | ['5', '6', '3', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
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