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stringlengths 17
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float64 6
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
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values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
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values | response
stringlengths 1
675
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float64 1
5
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float64 1
5
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float64 1
5
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4.5
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float64 0.5
4.5
| Trust
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4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
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float64 1.17
4
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stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
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values | substance_abuse
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values | media_type
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values | target_population
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5ISQ0nqulw4NZ3i | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Separated | null | Single Parent with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 3.5 | 2.75 | 2.25 | 2.5 | 1 | 1.5 | 2.64 | 2.75 | 2 | 2.33 | 2.25 | 2.5 | 2 | 1.5 | 1.73 | 2.27 | 1.67 | 2 | 2.42 | Mental Health | null | ['6', '6', '7', '8'] | null | null | null | null | null | null | null | null | null |
R_7qri8tNOTEODzDi | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2.5 | 3 | 5.33 | 2.5 | 2.83 | 3.5 | 3.5 | 3.82 | 3.09 | 1.33 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '9', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1fMKhWxuVE5tdvP | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Education | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 3 | 1.5 | 2.5 | 2.5 | 4.5 | 3.27 | 3.75 | 2.5 | 5 | 3 | 2.58 | 3 | 1 | 3.18 | 3.09 | 2.67 | 4 | 3.17 | Substance abuse | null | null | null | null | null | null | ['4', '6', '3', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_8oQtcTNotWHpaal | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 3 | 2.5 | 2.25 | 2 | 1.75 | 2.5 | 3 | 3.25 | 2.25 | 3.67 | 2.75 | 2.5 | 3.25 | 0.5 | 2.45 | 2.27 | 3 | 2 | 2.08 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3YnS3DETmT5X5Rf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3 | 2.75 | 2.25 | 2 | 1.25 | 1.5 | 2.45 | 3.5 | 1.5 | 3.67 | 2.25 | 2.58 | 1.25 | 1.75 | 2 | 2.73 | 1.67 | 4 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1zC7KEnjaVpFKe0 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 4 | 3 | 2.5 | 3 | 2.5 | 2.25 | 3.73 | 3 | 2.5 | 4 | 2.5 | 2.83 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 3.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7AmN47z2orUm8RH | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino,White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Visual impairment,None | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 2.5 | 4 | 3 | 2.5 | 2.5 | 2 | 2.18 | 3 | 3 | 3.33 | 2.25 | 2.83 | 2 | 1 | 2.91 | 2.82 | 1.33 | 4 | 2.33 | Smoking and COPD | null | null | ['5', '4', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5aaB1Zfy9W6eDz4 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 2.25 | 3 | 1.5 | 4 | 2.5 | 3 | 2.09 | 2.5 | 2 | 2.67 | 2.5 | 2.67 | 2.25 | 1.75 | 2.36 | 2.73 | 1.33 | 3 | 2 | Nutrition | null | null | null | null | null | ['9', '6', '7', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6lnUp4OjGSkkhWR | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 2 | 2.75 | 2.5 | 1.5 | 1.5 | 4.25 | 3 | 3 | 2.5 | 2.67 | 3 | 2.33 | 2.5 | 2.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '7', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7HiyfIn1NCnFrwh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2 | 3.5 | 2.5 | 2.5 | 3 | 4 | 3.09 | 1.5 | 1.5 | 3.67 | 4 | 2.17 | 1.5 | 1 | 2.64 | 3.64 | 2.67 | 4.67 | 2.5 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7hsiwWSAxg5jQxH | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 5 | 3.5 | 3 | 1.5 | 4.5 | 3.5 | 2.5 | 3.09 | 4 | 1.5 | 2.67 | 1 | 3.33 | 3.5 | 3.5 | 2.55 | 2.18 | 1.33 | 2.67 | 2.67 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_57kuDz9ifq9C7Nw | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4 | 1.5 | 4.5 | 1.5 | 3.5 | 3 | 3.45 | 4 | 2.5 | 2.67 | 4 | 3.33 | 4.5 | 3 | 2.91 | 3.82 | 2.67 | 4 | 2.5 | Sexual Health | null | ['7', '8', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3MMZl2clE3kxUhU | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4.25 | 3.5 | 3.5 | 3 | 1.5 | 2.5 | 2.5 | 2.82 | 3.5 | 2.5 | 3 | 4.25 | 2.67 | 4 | 2.5 | 2.64 | 3.18 | 1.67 | 2 | 3.42 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_73pAqDU0QjxRxPb | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3 | 3 | 3.5 | 1.5 | 3 | 1.5 | 2.36 | 3 | 3.5 | 5.33 | 5 | 2.67 | 4.5 | 3.5 | 3.82 | 3.64 | 0.67 | 2.67 | 2.67 | Smoking and COPD | null | null | ['7', '8', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5ISQ0nqulw4NZ3i | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Separated | null | Single Parent with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3.5 | 2.75 | 2.25 | 2.5 | 1 | 1.5 | 2.64 | 2.75 | 2 | 2.33 | 2.25 | 2.5 | 2 | 1.5 | 1.73 | 2.27 | 1.67 | 2 | 2.42 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5HUj6h3jvb1crZv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.36 | 2.5 | 2 | 3.33 | 3.5 | 2.5 | 3.5 | 1.5 | 2.55 | 3.09 | 3.33 | 2.67 | 2 | Smoking and COPD | null | null | ['6', '5', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8Ks69AUtWzyN64t | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | The correct way HIV can be contacted | 2.75 | 2 | 3.25 | 2.5 | 3.25 | 2.5 | 4 | 2.91 | 2.5 | 1.75 | 4 | 3.5 | 2.75 | 3.75 | 2.75 | 2.64 | 3.73 | 3.33 | 4 | 2.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6XgPqYPGnkWI2gT | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1.5 | 3.5 | 1 | 1.5 | 1 | 1.5 | 2.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3 | 2 | 3 | 2.5 | 2.36 | 3.09 | 3.33 | 4.67 | 2.33 | Mental Health | null | ['4', '3', '4', '4'] | null | null | null | null | null | null | null | null | null |
R_6DHld7Q7mrjMTqp | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.25 | 3.5 | 3.5 | 1.5 | 2.5 | 2.5 | 2.5 | 3.18 | 3.75 | 2 | 3.67 | 1.75 | 2.58 | 1.25 | 2.25 | 2.64 | 2.55 | 4.33 | 2.67 | 2.5 | Smoking and COPD | null | null | ['9', '8', '9', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_34edT1jiwgmte13 | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.75 | 2.25 | 2.5 | 3 | 1.5 | 2.5 | 2 | 2.45 | 3 | 3.5 | 4 | 3.5 | 2.5 | 3.25 | 2.75 | 3.27 | 3.64 | 2.67 | 3.67 | 2.33 | HIV | null | null | null | null | ['8', '9', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5PGI9P4XqotcKLB | 19 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 2.75 | 2.25 | 2 | 2.25 | 1.5 | 1.5 | 2.73 | 3.5 | 2.5 | 3.33 | 3.5 | 2.58 | 3.25 | 1.25 | 2.36 | 3.09 | 3 | 3.67 | 2.5 | Mental Health | ['6', '6', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_50O7EjVWqQCkJwo | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | A person begging for help | 2.75 | 2.75 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 2.64 | 2 | 1.25 | 4 | 3 | 2.33 | 1.25 | 3.25 | 2.45 | 3.18 | 1.67 | 4 | 2 | Smoking and COPD | null | null | ['7', '7', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_12SCIppzNds1fmC | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3.5 | 2 | 2.5 | 1.5 | 2 | 2 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.17 | 3 | 1.5 | 2.91 | 2.91 | 3.33 | 3.33 | 1.67 | HIV | null | null | null | null | ['8', '8', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6V3Ft7hN3exQTsj | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 1.5 | 2.5 | 2.5 | 2 | 2 | 2 | 2.5 | 2.91 | 2.5 | 1.5 | 4 | 4.5 | 2.17 | 4 | 3 | 2.36 | 4.36 | 2 | 4 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '4', '4', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1q8txJBF1asVNgU | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 2 | 4.5 | 2.5 | 1 | 2.5 | 3 | 1.82 | 2.5 | 3.5 | 3.33 | 3 | 2 | 2.5 | 1.5 | 3.09 | 2.73 | 0.67 | 2 | 3.33 | Mental Health | ['8', '7', '4', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7wtPHNjupn9H808 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Construction | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 2 | 2.75 | 2 | 2.25 | 2.5 | 1.25 | 2 | 3.5 | 2.5 | 4.33 | 2.5 | 2.58 | 3 | 1.25 | 3 | 2.82 | 1.67 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '7', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2kzCHhN4m2lSYIm | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | Less than $25,000 | Married | null | Single, living with family | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 4 | 3 | 3.5 | 2.5 | 3 | 2.5 | 4.18 | 2 | 3.5 | 1.33 | 3.5 | 2.67 | 2.5 | 1.5 | 2.73 | 3.45 | 4.67 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['8', '8', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6rxujV27WJFlGUD | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 1 | 2.5 | 2.5 | 2.5 | 2.5 | 2.36 | 5 | 2.5 | 4 | 3 | 3.33 | 1.5 | 2.5 | 2.91 | 3.64 | 2 | 4 | 1.67 | Smoking and COPD | null | null | ['6', '5', '5', '4'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5M38S9MTrShXonL | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 2.75 | 1 | 3 | 2.25 | 2 | 2.5 | 3 | 3.75 | 1.5 | 4 | 3.5 | 3 | 1 | 3 | 2.36 | 2.91 | 2 | 2.67 | 1.67 | Mental Health | ['8', '5', '8', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6MhVg9QNwGLk6Ol | 11 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 2 | 3 | 2 | 2.5 | 2.5 | 3 | 2.36 | 2 | 0.5 | 2.67 | 2.5 | 2.17 | 1.5 | 2.5 | 1.82 | 2 | 2.67 | 1.33 | 2.83 | Mental Health | ['3', '8', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3xLUJ6lGCVq2htX | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 4 | 2 | 2 | 2 | 2 | 2.5 | 4.18 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3 | 3.27 | 2.55 | 4.67 | 2 | 1.5 | Substance abuse | null | null | null | null | null | null | ['4', '7', '7', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_8PqaA6dU9HowT8V | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.25 | 1.75 | 2.75 | 2.5 | 3.5 | 2.25 | 3 | 3.09 | 2.5 | 2.5 | 5.33 | 1.75 | 2.83 | 1.5 | 3.25 | 3.18 | 3.55 | 4.33 | 4.33 | 2.5 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6m36DcR6VquKstA | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Divorced | null | Single Parent with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 3 | 3.75 | 3 | 1.75 | 2.75 | 1.75 | 2.64 | 3 | 1.75 | 3 | 3 | 2.58 | 3.5 | 2.5 | 2.45 | 3.09 | 2 | 3.33 | 2.25 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['2', '6', '6', '5'] | In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Chronic Diseases | null | null | null | ['7', '4', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['6', '6', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1YFWhh8fV1Jkdlh | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.75 | 3 | 4.25 | 2.25 | 2 | 3.5 | 2.25 | 2.73 | 3.25 | 1.5 | 3.67 | 3.25 | 2.5 | 1.5 | 2.5 | 2.82 | 2.91 | 1.67 | 1.67 | 3 | HIV | null | null | null | null | ['8', '9', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6igpxR7tBKLrEds | 17 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.5 | 3 | 4 | 2 | 2.5 | 4 | 3.5 | 3.27 | 2 | 1.5 | 4 | 4 | 2.17 | 4 | 3.25 | 3.09 | 4.27 | 2.67 | 4.67 | 3.67 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3gAKNPXqGrIrkpH | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 3 | 3 | 3.25 | 2 | 1.5 | 1.5 | 2.45 | 2.5 | 1.5 | 3.67 | 2.5 | 2.58 | 1.75 | 2.75 | 2.09 | 2.55 | 1.67 | 1.67 | 2 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_7gXwAvlwCXrCv6n | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | Arabic | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 1 | 1.5 | 2 | 2.5 | 1.75 | 3.5 | 2 | 2.64 | 2.5 | 2 | 5.33 | 2 | 2.25 | 2.5 | 2 | 3.45 | 2.73 | 3 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['5', '7', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6PdgR4YmyufTkKi | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 3 | 2.75 | 1.75 | 3 | 1.75 | 1.25 | 2.45 | 4 | 1.25 | 3 | 2.5 | 2.92 | 1.75 | 1.5 | 1.91 | 2.91 | 1.33 | 4.67 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1OLR6Y9fDquTBMR | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.5 | 3.25 | 2 | 2.5 | 3.5 | 2.75 | 3 | 3.45 | 4 | 0.75 | 2.67 | 3 | 3.33 | 1.5 | 3.5 | 2 | 2.82 | 3.67 | 2.33 | 1.5 | Mental Health | null | ['9', '8', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_1JPajgD5pYQ1Lhr | 16 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.25 | 2.25 | 2.75 | 2.75 | 2 | 2 | 1.5 | 2.55 | 2.5 | 1.5 | 3.33 | 3.5 | 2.42 | 1.75 | 2.5 | 2.18 | 3 | 3 | 1.67 | 2.25 | Smoking and COPD | null | null | ['8', '7', '8', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_19W42EXpBTDwPyV | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 2.5 | 2.5 | 2.75 | 2 | 3.5 | 1.5 | 2.91 | 4 | 2.5 | 4 | 5 | 2.92 | 3.75 | 2 | 3.27 | 4.18 | 3.33 | 4 | 2.92 | Chronic Diseases | null | null | null | ['7', '6', '3', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_4MT0irmByWOw4f4 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 4 | 2 | 2.5 | 3.5 | 2.5 | 2.5 | 3.82 | 2 | 4.5 | 4 | 3 | 2.67 | 4.5 | 2.5 | 3.64 | 2.55 | 3.33 | 2.67 | 2 | HIV | null | null | null | null | ['8', '8', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3C9Oe5K8mwTqccB | 16 | high internal locus of control | 25–34 | Non-Binary/Third Gender | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Other (please specify) | Co-habiting with my partner | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 2.75 | 2.5 | 1.75 | 3.5 | 3.25 | 3.5 | 3.27 | 5 | 1.5 | 3.33 | 3.75 | 3.42 | 1 | 0.5 | 2.64 | 2.45 | 1.67 | 1.33 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['5', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5fa7GaAHV7uQK9S | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['8', '7', '7', '7'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 2 | 3.5 | 1.5 | 3.5 | 1.5 | 2.18 | 2 | 3.5 | 4 | 4 | 2.33 | 2.5 | 3 | 3.64 | 3.64 | 1.33 | 3.33 | 2 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6uGB6qIbCQm2JgJ | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | Type in every thought that came to mind viewing this material. | It is also necessary to pay attention to the impact of mental health on work and interpersonal relationships. | 4 | 3 | 2.5 | 2 | 2 | 2 | 1.5 | 2 | 2.5 | 2 | 2.67 | 3 | 2.17 | 3 | 2 | 2.18 | 3.45 | 2 | 4 | 2.33 | Mental Health | ['4', '7', '9', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2TzddP6ZjDZ64wp | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3.5 | 2 | 3.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.75 | 2.83 | 1.5 | 1.5 | 2.09 | 3.18 | 1.67 | 4 | 2.25 | Nutrition | null | null | null | null | null | ['9', '7', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_21yE9mBky0920HD | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.75 | 3.25 | 2 | 1.75 | 3.5 | 2.5 | 3.82 | 2.25 | 2.5 | 2.33 | 2.5 | 2 | 3.25 | 2.25 | 2.82 | 2.91 | 4.33 | 3 | 3 | Mental Health | ['7', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Nutrition | null | null | null | null | null | ['6', '5', '7', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7fUL3dyw3ICfay5 | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 1.75 | 1.75 | 2.09 | 2.55 | 1.67 | 3 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_35AWeijPh7hfCrl | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2.5 | 1.5 | 2.5 | 1 | 1.5 | 2.73 | 1.5 | 4 | 4 | 2 | 1.83 | 3 | 1.5 | 2.91 | 2.55 | 2 | 2.67 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '3', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1dgxQOjjrSrWXZ0 | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 1.5 | 4 | 2 | 3.33 | 2.5 | 2.5 | 2.55 | 2.18 | 2 | 2.67 | 3.67 | Nutrition | null | null | null | null | null | ['8', '6', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3WAr0fMj1LGlk2k | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 4.5 | 2 | 3 | 3 | 0.5 | 2 | 3.09 | 4 | 1.5 | 2 | 3 | 3.33 | 2.5 | 3.5 | 1.27 | 2.91 | 2 | 2.67 | 1.67 | Substance abuse | null | null | null | null | null | null | ['7', '7', '8', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_8QlrzdvdWqOMmBX | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3.25 | 2.75 | 2.5 | 1.5 | 2.25 | 0.75 | 2.27 | 4 | 1.75 | 3.67 | 2.25 | 2.67 | 1.25 | 2.5 | 2.45 | 3 | 1.67 | 2.67 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6c7XwEvYOKw57rm | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.25 | 2.67 | 1.25 | 1.5 | 2.09 | 2.36 | 1.67 | 3 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7fUL3dyw3ICfay5 | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 3.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 1.75 | 1.75 | 2.09 | 2.55 | 1.67 | 3 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Taking substance or drugs can be abusive and drug abuse is detrimental to one's health | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Substance abuse | null | null | null | null | null | null | ['8', '8', '3', '2'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6dLvlxvaMjDqvC1 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 2 | 3 | 1.5 | 2.5 | 2.5 | 2.5 | 3.45 | 4 | 2.5 | 5.33 | 3 | 2.67 | 1.5 | 1.5 | 3.27 | 2.55 | 4.67 | 1.33 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1nimbBZ8vb9Zcm5 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment,Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 4 | 2 | 1.5 | 3 | 2.5 | 3.5 | 3.45 | 3 | 3 | 4 | 4 | 2.5 | 0.5 | 2.5 | 3.09 | 2.91 | 3.33 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '9', '7', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1vPzSgRoel8Upzj | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single Parent with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.25 | 2.75 | 1.25 | 1.25 | 2 | 2.45 | 1.67 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1pmlSRIYgd07mQI | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.75 | 2 | 1.5 | 2.5 | 0.75 | 2.36 | 2.75 | 2.25 | 2.33 | 4 | 2.08 | 1.25 | 2.75 | 2.36 | 4 | 1.67 | 4.33 | 1.67 | Smoking and COPD | null | null | ['8', '7', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1DDZfo3ZvPQe07L | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Effect of e-cigarette | 3.5 | 3 | 2.5 | 3.5 | 2.75 | 4 | 1.25 | 2.82 | 3.25 | 4 | 3.67 | 3.75 | 3.17 | 1.5 | 3 | 3.91 | 3.09 | 2.67 | 3 | 2.17 | Smoking and COPD | null | null | ['5', '8', '7', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1QhHAWUdeUr8rRe | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 1.5 | 2.5 | 3.75 | 1.5 | 2 | 3 | 2.25 | 2.45 | 4.5 | 3 | 2.67 | 1.5 | 2.67 | 2.5 | 1.5 | 2.91 | 2.55 | 0.67 | 3.33 | 2.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '5', '3', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6FIH1boNbpCa5T9 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 3 | 1.5 | 3.5 | 3.5 | 2.5 | 3.45 | 4 | 4.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 3.64 | 3.64 | 3.33 | 4 | 3.67 | Smoking and COPD | null | null | ['7', '3', '4', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6DHld7Q7mrjMTqp | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.25 | 3.5 | 3.5 | 1.5 | 2.5 | 2.5 | 2.5 | 3.18 | 3.75 | 2 | 3.67 | 1.75 | 2.58 | 1.25 | 2.25 | 2.64 | 2.55 | 4.33 | 2.67 | 2.5 | Smoking and COPD | null | null | ['9', '8', '9', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3ErQnUCOFMZ0BAy | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1.5 | 2.5 | 2 | 2 | 1.5 | 2.5 | 3 | 2.55 | 2.5 | 1.5 | 3.33 | 2 | 2 | 4.5 | 0.5 | 2.36 | 2.18 | 1.33 | 2.67 | 2.17 | Smoking and COPD | null | null | ['3', '6', '3', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5ccOWF4TvJJluis | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | Prefer not to say | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 2 | 2 | 2 | 2.75 | 2.5 | 3 | 2.73 | 3 | 2 | 4.67 | 3.5 | 2.58 | 2 | 1.5 | 2.91 | 2.55 | 2.67 | 2 | 2.67 | HIV | null | null | null | null | ['6', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5aIG5woIEUkRDiM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 3 | 3 | 3.5 | 3 | 2 | 2.91 | 2 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 1 | 2.91 | 2.91 | 4.67 | 3.33 | 2.83 | HIV | null | null | null | null | ['8', '2', '2', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5Gx1SkzPVg9DnYD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3 | 3.25 | 1.75 | 2.25 | 1.5 | 2 | 2.45 | 3.25 | 1.5 | 3.33 | 2.75 | 2.42 | 1.5 | 1.5 | 2 | 3 | 1.67 | 4 | 2.17 | Smoking and COPD | null | null | ['9', '8', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_669bNLeyfYFWoGa | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Single, living with family | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3.75 | 4.25 | 3 | 2.5 | 3.5 | 2 | 3.45 | 3.5 | 3.25 | 3.33 | 2.5 | 3 | 3 | 2.5 | 3.36 | 3.27 | 3 | 3.33 | 3.92 | Smoking and COPD | null | null | ['7', '4', '5', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3hSjbNmxn8ehWJV | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.5 | 3 | 2.75 | 1.75 | 2 | 4 | 2.5 | 3.36 | 2 | 1.75 | 3.33 | 3 | 1.92 | 1.5 | 4 | 3 | 3.27 | 3 | 3.33 | 2.42 | Smoking and COPD | null | null | ['7', '6', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6r0Tjx9h4cQ0yT1 | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2 | 4 | 1.5 | 1.5 | 2.5 | 4.5 | 3.09 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 3 | 2.91 | 2.91 | 3.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '7', '8', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3kOJndnKeLwMYoG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.25 | 2.25 | 3.5 | 2 | 3.5 | 2.5 | 0.75 | 2.36 | 4.75 | 2.5 | 3.33 | 2.5 | 3.42 | 2.5 | 1.5 | 2.73 | 2.18 | 2.67 | 3.33 | 3.58 | HIV | null | null | null | null | ['7', '8', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6ewVDWdZnLfWP9k | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 4 | 2.5 | 3.5 | 3.5 | 4.5 | 2.91 | 2 | 4.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 3.64 | 3.27 | 0.67 | 2.67 | 3 | Smoking and COPD | null | null | ['6', '6', '6', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_2INtEjc0WLxLdKU | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $100,000–$149,999 | Married | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 3 | 4 | 2.75 | 1.5 | 2 | 1.5 | 1.5 | 3.27 | 4 | 1.5 | 3.33 | 1.5 | 2.5 | 2.75 | 1.5 | 2 | 1.82 | 4 | 3.33 | 2.17 | Nutrition | null | null | null | null | null | ['7', '5', '5', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5L5MTxBrlxP4UUj | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3 | 2.25 | 2.5 | 3 | 3 | 3.45 | 3 | 2.75 | 2 | 4 | 2.58 | 1.75 | 3 | 2.64 | 4 | 2.67 | 3.33 | 2.75 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_12SCIppzNds1fmC | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 2 | 2.5 | 1.5 | 2 | 2 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.17 | 3 | 1.5 | 2.91 | 2.91 | 3.33 | 3.33 | 1.67 | HIV | null | null | null | null | ['8', '8', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_84nEh0Z242OAfc5 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 5 | 5 | 4 | 3.5 | 2 | 1.5 | 2.5 | 4 | 4.5 | 3 | 2.67 | 2 | 3.33 | 2.5 | 3 | 2.36 | 3.27 | 2.67 | 4.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5mTYSJfHlFxWyhb | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3 | 3 | 2.5 | 4.5 | 1.5 | 2 | 2.91 | 3 | 2.5 | 2 | 2 | 3.33 | 3 | 1.5 | 2 | 2.55 | 2 | 2.67 | 1.83 | Mental Health | ['9', '7', '7', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7VBFatjNNX9o9Ox | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.5 | 3.5 | 4 | 0.5 | 2 | 2.5 | 3 | 3.45 | 4 | 3 | 5.33 | 3.5 | 2.17 | 3 | 2 | 3.45 | 2.55 | 3.33 | 1.33 | 2.33 | Mental Health | ['5', '7', '3', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3E5GSwr9Fot5E7v | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.75 | 4 | 2 | 2 | 3 | 1.5 | 1.25 | 3.09 | 4.25 | 1.75 | 2.67 | 2.5 | 3.08 | 1.25 | 3.25 | 1.91 | 2.73 | 3 | 3 | 2 | Smoking and COPD | null | null | ['6', '5', '3', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | Mental Health | ['9', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_732lOvWnufmsjkl | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2 | 2 | 4.5 | 1.5 | 2 | 4.5 | 3.5 | 2.73 | 4 | 1.5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 3.27 | 2.91 | 3.33 | 1.33 | 3.17 | Chronic Diseases | null | null | null | ['7', '7', '7', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5pgLCmvpXc3JtHE | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.25 | 3.75 | 2.5 | 2.5 | 3.5 | 1.5 | 1.5 | 2.73 | 2.75 | 1.5 | 2.67 | 3.5 | 2.92 | 1.25 | 1.5 | 1.82 | 3.36 | 1.67 | 4.33 | 2.33 | Smoking and COPD | null | null | ['7', '8', '8', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_53jNGqnhsZRMggx | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3.25 | 3.5 | 2.25 | 2.5 | 3.75 | 3.25 | 3.91 | 3 | 3.5 | 4.33 | 4 | 2.58 | 1.5 | 3.5 | 3.82 | 3.82 | 4.33 | 3.33 | 2.83 | Mental Health | null | ['7', '7', '7', '7'] | null | null | null | null | null | null | null | null | null |
R_1lKxBXI0pj2i3NY | 12 | moderate internal/external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 | Mental Health | ['3', '5', '7', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_24132sHvGTy9uDf | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Islam | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | Prefer not to say | Single | null | Single, living with family | null | No | Prefer not to say | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 3.5 | 3 | 2.5 | 2.5 | 0.5 | 1.5 | 3.18 | 2.75 | 3 | 2 | 4 | 2.58 | 2.5 | 1.5 | 1.82 | 2.91 | 3 | 4 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8SvlSkUD0kYFxe5 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 3.5 | 3.5 | 3.5 | 4 | 2 | 3.25 | 3 | 3 | 2.5 | 3.33 | 2.5 | 3.5 | 3.5 | 3.5 | 2.55 | 2.73 | 2.67 | 2.67 | 3.17 | HIV | null | null | null | null | ['8', '9', '7', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1CnwwkoZcT3YWE9 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 2 | 4 | 2.5 | 3.5 | 2.25 | 3.5 | 2.36 | 2 | 3.5 | 4 | 1.75 | 2.67 | 0.75 | 3.5 | 3.18 | 3.18 | 2 | 2.67 | 2.92 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3hCQYBPI6RfFy6d | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2.5 | 3.5 | 2.25 | 4 | 3.5 | 2 | 2.73 | 3.75 | 1.75 | 3.67 | 2 | 3.33 | 3.25 | 2.5 | 2.91 | 2.64 | 3.33 | 4.33 | 3.08 | HIV | null | null | null | null | ['5', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6XgPqYPGnkWI2gT | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 1.5 | 3.5 | 1 | 1.5 | 1 | 1.5 | 2.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3 | 2 | 3 | 2.5 | 2.36 | 3.09 | 3.33 | 4.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['7', '8', '6', '7'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5qr354z5HisyyWg | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 1.5 | 3 | 2.5 | 2.5 | 2.5 | 2 | 2.55 | 2 | 4 | 5.33 | 5 | 2.33 | 3 | 3.5 | 3.82 | 3.27 | 2.67 | 1.33 | 2.17 | Nutrition | null | null | null | null | null | ['6', '6', '9', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7Mhwn52oJGSukBq | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Health care, heart disease | 5 | 2.5 | 2.5 | 4.5 | 3 | 3.25 | 2 | 1.82 | 3 | 3 | 2.67 | 2.75 | 3.5 | 1.5 | 1.5 | 3 | 2.82 | 1.33 | 2.67 | 2.5 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6oSbI3bcWSy8VqW | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Financial stress, resulting in financial difficulties due to the purchase of drugs. | 3 | 3 | 4 | 2.5 | 2.5 | 3 | 2 | 3.27 | 4 | 0.5 | 4 | 2 | 3 | 3.5 | 2 | 2.36 | 2.36 | 3.33 | 4 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '9', '6', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | This material is literally showing me how harmful smoking cigarettes can be to my teeth, how it can cause so much damage to my teeth. | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | Smoking and COPD | null | null | ['9', '9', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
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