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values | age
stringclasses 6
values | gender
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values | gender_text
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values | assigned_birth_text
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values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
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stringclasses 22
values | prim_language
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values | first_language
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values | first_language_text
stringclasses 1
value | highest_education
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values | employment_status
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values | employment_status_text
float64 | current_profession
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values | current_profession_text
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values | income
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values | marital_status
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values | marital_status_text
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values | family_status
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values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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4.5
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float64 1.27
4.55
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float64 1
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4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
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| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
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float64 0.5
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float64 1.27
4.36
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4.55
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4.67
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float64 1.33
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values | media_path
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values | mental_health
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values | sexual_health
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values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | target_population
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values | behavior_change
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values |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_811GsUpuDlLpCtb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.25 | 2.75 | 2.25 | 1.75 | 2.25 | 1.25 | 2.45 | 1.5 | 2.5 | 4.33 | 2.75 | 1.83 | 4.25 | 3 | 2.91 | 2.64 | 3 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_67fXP1muteoZspW | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Unemployed | null | null | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 3.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 5.33 | 4 | 3 | 1.5 | 1.5 | 3.27 | 2.91 | 4.67 | 1.33 | 2.67 | Nutrition | null | null | null | null | null | ['7', '8', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6tyeC3qjsVGpqi6 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 2.75 | 2.5 | 2.25 | 2.75 | 1.5 | 2.27 | 4 | 1.75 | 2 | 2.25 | 2.92 | 2.25 | 2.25 | 2.18 | 2.91 | 1.67 | 3.33 | 1.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | Smoking and COPD | null | null | ['1', '1', '1', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6PdgR4YmyufTkKi | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.75 | 1.75 | 3 | 1.75 | 1.25 | 2.45 | 4 | 1.25 | 3 | 2.5 | 2.92 | 1.75 | 1.5 | 1.91 | 2.91 | 1.33 | 4.67 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1tdPsOZU2k92zmN | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 2.5 | 3 | 3 | 1.5 | 2.25 | 2.5 | 2.55 | 3.5 | 0.5 | 2.67 | 2 | 2.67 | 2.5 | 2.25 | 1.73 | 2.82 | 2 | 2.67 | 1.33 | Nutrition | null | null | null | null | null | ['7', '6', '5', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3wyKkzuZuqKbXKd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Native American/Alaska Native | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3.5 | 2.75 | 1 | 4 | 2 | 2.5 | 2.55 | 4.5 | 1 | 1.33 | 2.75 | 3.17 | 2.25 | 3 | 1.45 | 3.45 | 2 | 4.33 | 2.5 | Substance abuse | null | null | null | null | null | null | ['7', '5', '9', '5'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6Ka0XkRtSe6vMrN | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | Spanish | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 4 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 2.73 | 5 | 3.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 2.55 | 3.09 | 2 | 2 | 3.5 | Chronic Diseases | null | null | null | ['7', '9', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ogSzqJHkZtMxwy | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 2 | 1.5 | 1.5 | 1.5 | 0.5 | 2.36 | 3 | 0.5 | 4 | 3 | 2 | 1.5 | 2.5 | 1.82 | 3.64 | 2 | 4 | 2 | Chronic Diseases | null | null | null | ['9', '7', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7HoDqIveaMWtTIJ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3.75 | 3 | 2.5 | 2.5 | 2.25 | 1.5 | 2.91 | 2 | 1.5 | 3.67 | 2.5 | 2.33 | 2.5 | 1.25 | 2.36 | 3 | 1.67 | 4 | 2.42 | Smoking and COPD | null | null | ['8', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_3dutKDTsASZODKB | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.25 | 3.5 | 1.25 | 2.5 | 2 | 1.75 | 2.73 | 3.5 | 1.5 | 4.33 | 4 | 2.42 | 2 | 2.5 | 2.45 | 4 | 1.33 | 4 | 3.33 | Mental Health | ['5', '4', '2', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6Ka0XkRtSe6vMrN | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | Spanish | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 4 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 2.73 | 5 | 3.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 2.55 | 3.09 | 2 | 2 | 3.5 | HIV | null | null | null | null | ['8', '6', '8', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1oQKGzHmvC16A4F | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 4 | 3 | 2.5 | 2.5 | 4 | 2.5 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 3.27 | 2 | 3.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['7', '6', '5', '7'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5Rjd09XiuhCsl9L | 19 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Visual impairment | null | Type in every thought that came to mind viewing this material. | Drug abuser calling for help | 3.5 | 1.75 | 4 | 2 | 2.75 | 2.5 | 2.75 | 3.09 | 2.75 | 1.25 | 2.33 | 4.25 | 2.5 | 3 | 4.5 | 2 | 3.73 | 4 | 2.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3gTjW5rX48EiwzD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1 | 1 | 2.18 | 4 | 1.5 | 4.67 | 2.5 | 3 | 2.5 | 3.5 | 2.18 | 4.18 | 2 | 5.33 | 3.5 | Mental Health | null | ['9', '8', '8', '9'] | null | null | null | null | null | null | null | null | null |
R_4hDPQxWgkEMg7TJ | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Prefer not to say | null | Asian | English | English | null | Master’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2.5 | 4 | 2.5 | 2.5 | 2.5 | 2.5 | 2 | 2.91 | 3.5 | 2.5 | 4 | 2 | 2.83 | 1.25 | 3 | 2.91 | 2.73 | 3.33 | 2.67 | 2.08 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_5ijOCmV2Pw97sGB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Paying attention to sexual health means that I am willing to learn relevant knowledge so that I can make informed decisions and reduce possible health risks. | 2 | 2 | 4 | 3 | 1.5 | 3 | 1.5 | 2.73 | 3 | 3 | 2.67 | 3 | 2.5 | 4.5 | 2.5 | 2.91 | 2.55 | 3.33 | 2.67 | 3 | Sexual Health | null | ['4', '7', '9', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3aXr7ibp6kgasP0 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Pregnant women need to be tested for HIV during pregnancy to protect the health of mother and baby. | 3 | 3.5 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.73 | 5 | 2.5 | 4 | 2.5 | 3.5 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 4 | 2.5 | HIV | null | null | null | null | ['5', '6', '6', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6QLp0ePnysMntnb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Single Parent with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.75 | 1.25 | 1.5 | 2 | 2.55 | 1.67 | 2.67 | 2.25 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7jlFev4aeTB9gft | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Mental health is an important part of our overall health and must be taken seriously. | 3 | 3 | 4 | 4.5 | 2.5 | 2.5 | 2 | 2.55 | 2.5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.91 | 3.27 | 0.67 | 4 | 3.33 | Mental Health | ['6', '6', '4', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3l3NjiAM0JHXf1e | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 5 | 1.5 | 2.67 | 4 | 3.33 | 4.5 | 1.5 | 2.55 | 2.55 | 3.33 | 2.67 | 3 | Chronic Diseases | null | null | null | ['4', '4', '4', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ogSzqJHkZtMxwy | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 2 | 1.5 | 1.5 | 1.5 | 0.5 | 2.36 | 3 | 0.5 | 4 | 3 | 2 | 1.5 | 2.5 | 1.82 | 3.64 | 2 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['9', '7', '8', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_35AWeijPh7hfCrl | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2.5 | 1.5 | 2.5 | 1 | 1.5 | 2.73 | 1.5 | 4 | 4 | 2 | 1.83 | 3 | 1.5 | 2.91 | 2.55 | 2 | 2.67 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '3', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5fvoDKOUMvZnkbH | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | Type in every thought that came to mind viewing this material. | Using comdoms | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2 | 1.5 | 2.5 | 2.55 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1HMMVDFGyl7gUpH | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 3 | 2.18 | 4 | 3.5 | 4 | 4 | 3 | 1.5 | 1.5 | 3.27 | 2.55 | 2 | 2.67 | 3.33 | Mental Health | ['8', '8', '8', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_82KB8J1FqhUYT97 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 2 | 0.5 | 2.5 | 4.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 3 | 2 | 0.5 | 1.5 | 3.64 | 3.27 | 2 | 4 | 2.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1Rd7bhTMEjg3kE9 | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.25 | 2 | 2.5 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.5 | 2.67 | 3 | 1.75 | 2 | 2.64 | 1.67 | 3.33 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_5kGQlBqQypIkhfH | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4.5 | 1.5 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3.5 | 2.5 | 2.67 | 3 | 3 | 1.5 | 2.5 | 2.36 | 3.09 | 4 | 2 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6uGB6qIbCQm2JgJ | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 3 | 2.5 | 2 | 2 | 2 | 1.5 | 2 | 2.5 | 2 | 2.67 | 3 | 2.17 | 3 | 2 | 2.18 | 3.45 | 2 | 4 | 2.33 | Mental Health | ['4', '7', '9', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_78VhKBSNKsHhfI5 | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.75 | 3 | 3.5 | 2 | 2.5 | 3.75 | 2.5 | 3.55 | 2 | 1.25 | 3.67 | 2.75 | 2.17 | 4 | 3.25 | 2.82 | 3.55 | 4.33 | 3.67 | 2.92 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3k7aOmHZAyYfRLY | 20 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $75,000–$99,999 | Widowed | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.64 | 3.33 | 5.33 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_4uobNmmnLllQV5D | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4 | 2 | 2 | 3.5 | 1.5 | 1 | 2.73 | 3 | 1.5 | 3.33 | 3 | 2.83 | 3.5 | 3 | 2 | 3.09 | 1.33 | 4 | 2.33 | HIV | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3kp644OKLWWtWIx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 2.5 | 2.73 | 3 | 0.5 | 2.67 | 4 | 2.67 | 1.5 | 1.5 | 1.82 | 3.64 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7yIesjRs3XO20lb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.75 | 4.25 | 1.75 | 2.5 | 2.75 | 2 | 1.5 | 2.73 | 4 | 1 | 2.33 | 2.5 | 3.08 | 1.25 | 2.75 | 1.73 | 3.45 | 1.67 | 4.33 | 1.92 | Smoking and COPD | null | null | ['9', '7', '8', '6'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5DTRQICo4t82i6j | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3 | 3 | 1.75 | 2.5 | 4.25 | 2 | 2.82 | 3 | 2.5 | 3.33 | 2.25 | 2.42 | 3 | 1.5 | 3.36 | 2.36 | 1.67 | 4.33 | 2.33 | Sexual Health | null | ['5', '7', '5', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | HIV | null | null | null | null | ['8', '5', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1tdPsOZU2k92zmN | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 2 | 2.5 | 3 | 3 | 1.5 | 2.25 | 2.5 | 2.55 | 3.5 | 0.5 | 2.67 | 2 | 2.67 | 2.5 | 2.25 | 1.73 | 2.82 | 2 | 2.67 | 1.33 | Nutrition | null | null | null | null | null | ['7', '6', '5', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3MmnCrfdWIVkYzU | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 2.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_2q4V9o9HB67bUWe | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.25 | 2 | 3.5 | 3 | 3 | 1.25 | 3.75 | 3.45 | 2 | 1.5 | 3.33 | 2.25 | 2.67 | 1.25 | 2 | 1.91 | 3 | 4.33 | 3.33 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7ajNFHUoUo1uJbj | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Associate’s degree | Unemployed | null | Unemployed/Looking for work | null | Prefer not to say | Single | null | Single Parent with children | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 3.5 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.45 | 3 | 3.5 | 3.33 | 2.5 | 2.83 | 2.5 | 2 | 2.73 | 2.18 | 2.67 | 2.67 | 2.33 | Sexual Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1YKvg0q8H7rtgOe | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3 | 2.25 | 3 | 2 | 1.5 | 3.75 | 3 | 3.25 | 1.25 | 3.33 | 3.25 | 2.75 | 1.5 | 2.5 | 1.91 | 3.45 | 1.33 | 3.67 | 1.75 | Chronic Diseases | null | null | null | ['4', '6', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | HIV | null | null | null | null | ['9', '9', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_2OE65GCAzqxQlmM | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3.5 | 4 | 2.5 | 1.5 | 1.25 | 1.5 | 3.27 | 3 | 2.5 | 2.67 | 3 | 2.33 | 1.5 | 2.5 | 2.09 | 3.27 | 3.33 | 2.67 | 2.83 | Nutrition | null | null | null | null | null | ['6', '7', '6', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Substance abuse | null | null | null | null | null | null | ['9', '6', '8', '5'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6Ka0XkRtSe6vMrN | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | Spanish | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 4 | 3 | 1.5 | 2.5 | 1.5 | 2.5 | 2.73 | 5 | 3.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 2.55 | 3.09 | 2 | 2 | 3.5 | HIV | null | null | null | null | ['8', '6', '8', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5CBe5Rf0b4imORf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 1 | 4 | 3.5 | 2.5 | 3.5 | 3.5 | 3.45 | 2 | 3.5 | 4 | 3 | 2.67 | 3.5 | 3.5 | 3.64 | 3.82 | 4.67 | 3.33 | 3.67 | HIV | null | null | null | null | ['9', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7tEczDSePSG7jk5 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 2.5 | 3 | 3 | 2 | 3.5 | 1.5 | 2.55 | 4.5 | 2.5 | 2.67 | 3 | 3.17 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['8', '7', '9', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3Vt3QofBTNClbml | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 3 | 4.75 | 3.5 | 2.5 | 3.5 | 3.5 | 3.09 | 2 | 3.5 | 4 | 3 | 2.67 | 1.5 | 3 | 3.64 | 3.27 | 0.67 | 3.33 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1TwaiT18rJOazzR | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['7', '7', '6', '6'] | Type in every thought that came to mind viewing this material. | Infographics that simplify complex data about vaccine efficacy and side effects for better understanding. | 1.5 | 3.5 | 1.5 | 1 | 3.5 | 3 | 1 | 2.55 | 3 | 3 | 3.33 | 3 | 2.5 | 1.5 | 2 | 3.09 | 3.27 | 2.67 | 4.67 | 1.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7qC0nWA7GxhNqiE | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 5 | 2.5 | 2 | 3.5 | 1.5 | 2 | 1 | 2.36 | 3.5 | 2.5 | 2 | 4 | 2.83 | 2 | 3 | 2.18 | 3.64 | 2 | 3.33 | 2.5 | Smoking and COPD | null | null | ['4', '6', '3', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6O95iFOm2dLzsp6 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 4 | 3 | 4.5 | 1.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 4 | 2.91 | 3.64 | 3.33 | 3.33 | 3 | HIV | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['7', '4', '8', '4'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1004V4cGDYqOZ1c | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.5 | 2 | 3 | 3.25 | 3.5 | 3 | 2.64 | 2.5 | 2 | 1.33 | 4 | 2.92 | 1 | 2.25 | 2.36 | 3.73 | 3 | 4.67 | 2.5 | Smoking and COPD | null | null | ['3', '1', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1rBASrHSwd78jrM | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | Spanish | Spanish | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 4 | 2 | 3 | 1.75 | 2 | 1.5 | 2.82 | 3 | 1.75 | 3.33 | 3 | 2.58 | 3 | 2.5 | 2.27 | 3.45 | 1.67 | 4.67 | 1.83 | Smoking and COPD | null | null | ['8', '8', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3DAxgF499SYAMVm | 18 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 4.5 | 4 | 2.5 | 3.5 | 4 | 3 | 3.73 | 3 | 3 | 3.33 | 2.5 | 3 | 1.25 | 3 | 3.45 | 2.18 | 4.33 | 1.33 | 2.92 | Smoking and COPD | null | null | ['7', '8', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1cmpE1PtQ3Zq0yR | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 2 | 1.25 | 3.5 | 1.75 | 1.25 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 2.75 | 0.5 | 2 | 2.09 | 2.55 | 3 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['8', '7', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3JwoRuFtqUYtlbb | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2.5 | 1.5 | 2 | 1.5 | 2.25 | 1.5 | 3.27 | 3 | 2.5 | 4 | 3.5 | 2.17 | 2 | 1.5 | 2.82 | 3.55 | 4.67 | 4.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['6', '5', '4', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3Mxtqs7buaTQoZ2 | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3.25 | 3.25 | 4 | 2.5 | 1 | 2.5 | 3.09 | 3.5 | 2 | 4 | 4 | 3.33 | 3.5 | 2.5 | 2.18 | 4 | 3 | 4 | 2.25 | Mental Health | ['8', '6', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8IcMZWpgtebikQU | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.5 | 2.25 | 1.25 | 1.5 | 1.25 | 2.36 | 4 | 1.5 | 4 | 2.5 | 2.5 | 1 | 2.25 | 2.18 | 3 | 1.67 | 2.67 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3cUJY65T5z8Qd6q | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 4 | 0.5 | 2.5 | 3 | 3.5 | 4.55 | 3 | 3.5 | 2.67 | 1.5 | 2 | 1 | 3 | 3.09 | 2.55 | 4.67 | 2.67 | 2.83 | Nutrition | null | null | null | null | null | ['8', '8', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7ET582N654XLqhW | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | hiv can be transmitted but through different means and at the same time cannot be transmitted through different means | 3.5 | 2.25 | 3 | 2.5 | 0.75 | 1.75 | 1.75 | 2.27 | 2.5 | 1.75 | 2.67 | 2.75 | 1.92 | 2 | 2.25 | 2 | 2.36 | 1.67 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Sexual Health | null | ['8', '7', '7', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_2V4qzprRfkS6Fx4 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4 | 4.5 | 2.5 | 2.5 | 2.5 | 4.5 | 3.82 | 2 | 3.5 | 2.67 | 2 | 2.33 | 2 | 1.5 | 2.91 | 2.55 | 3.33 | 2.67 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['5', '5', '5', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_6ZzaS73oeyKZMeR | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 2 | 2 | 2.5 | 1.5 | 2.5 | 3 | 1.82 | 3 | 2 | 5.33 | 2 | 2.33 | 1.5 | 2.5 | 3.09 | 2.91 | 0.67 | 2.67 | 1.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '9', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_8n91iSReVmQhtKh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 2.5 | 2 | 3 | 4 | 2.5 | 3 | 2.36 | 3 | 4.5 | 4 | 2 | 3.33 | 3.5 | 4.5 | 3.64 | 2.91 | 2 | 2.67 | 2.67 | Chronic Diseases | null | null | null | ['6', '5', '4', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7fue6i5nAkgqUDf | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Weakened immune system. | 2.5 | 3.5 | 3.5 | 4 | 1.25 | 2 | 2.75 | 3.36 | 3 | 1.75 | 3.33 | 4 | 2.75 | 2 | 3 | 2.27 | 3.36 | 2.67 | 3.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '3', '9', '7'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_7pR3gi36WBdTPuz | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.75 | 3 | 3 | 2 | 2.5 | 2.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2 | 2.17 | 1.5 | 1.5 | 3 | 2.55 | 2 | 2.67 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | The image powerfully illustrates the addictive and destructive nature of substance abuse, depicting a person trapped within a glass with various harmful substances surrounding them. | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7SvNdy6eb8H1Te7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 4 | 1.5 | 1.5 | 1.25 | 2.25 | 3.27 | 1.5 | 1.75 | 3.33 | 2.75 | 1.5 | 1.5 | 1 | 2 | 2.73 | 3 | 3 | 2.67 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5DTRQICo4t82i6j | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | Type in every thought that came to mind viewing this material. | It made me worried over the risks involved in the abuse of substance towards children | 3.5 | 3 | 3 | 1.75 | 2.5 | 4.25 | 2 | 2.82 | 3 | 2.5 | 3.33 | 2.25 | 2.42 | 3 | 1.5 | 3.36 | 2.36 | 1.67 | 4.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '5', '6', '3'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5lKCsCrWwDxxg8S | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 4 | 2 | 3.5 | 3.5 | 1.5 | 1.5 | 3.09 | 4 | 3.5 | 2.67 | 3.5 | 3.67 | 2.5 | 4.5 | 2.55 | 3.45 | 2 | 2.67 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '8', '6', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_81mqvN2lUccHWIq | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | ['5', '5', '2', '5'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3.25 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 2.73 | 1 | 2.25 | 4 | 2 | 2.17 | 1.5 | 4 | 2.82 | 2.73 | 1.67 | 1.33 | 2.75 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_69p5AwpPZZzKw5W | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | ['9', '8', '9', '9'] | How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4 | 5 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 3.45 | 4 | 1.5 | 2.67 | 2 | 2.67 | 1.5 | 3.5 | 1.82 | 3.27 | 2 | 2.67 | 2.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7f9lBSH60aOMAlt | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Other (please specify) | Agnostic | Apolitical/Not involved in politics | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Logistics | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.5 | 2.25 | 3.5 | 2 | 1.5 | 1.5 | 2.82 | 2 | 2 | 2.67 | 1.5 | 2.5 | 2.5 | 2 | 2 | 3.09 | 1.67 | 4.67 | 2.42 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3xLUJ6lGCVq2htX | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4 | 2 | 2 | 2 | 2 | 2.5 | 4.18 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3 | 3.27 | 2.55 | 4.67 | 2 | 1.5 | Sexual Health | null | ['5', '4', '9', '5'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6O95iFOm2dLzsp6 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 3 | 4.5 | 1.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 4 | 2.91 | 3.64 | 3.33 | 3.33 | 3 | Mental Health | null | ['7', '8', '7', '6'] | null | null | null | null | null | null | null | null | null |
R_6edXZPxNLCa9NHB | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4.25 | 1 | 2.5 | 3.5 | 3 | 2 | 2.55 | 3 | 1 | 4 | 1 | 3 | 1 | 4.5 | 2.55 | 2.27 | 1.67 | 1.67 | 1.5 | Mental Health | ['7', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3hCQYBPI6RfFy6d | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 2.5 | 3.5 | 2.25 | 4 | 3.5 | 2 | 2.73 | 3.75 | 1.75 | 3.67 | 2 | 3.33 | 3.25 | 2.5 | 2.91 | 2.64 | 3.33 | 4.33 | 3.08 | HIV | null | null | null | null | ['5', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7ijViGxxVp07sIe | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7qC0nWA7GxhNqiE | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 5 | 2.5 | 2 | 3.5 | 1.5 | 2 | 1 | 2.36 | 3.5 | 2.5 | 2 | 4 | 2.83 | 2 | 3 | 2.18 | 3.64 | 2 | 3.33 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '8', '7', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5KtkE2QYxcd128h | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | HIV prevention | 2 | 2 | 4 | 2.5 | 1.5 | 4.5 | 0.5 | 2.36 | 4 | 1.5 | 1.33 | 3 | 2.67 | 1.5 | 2.5 | 2.55 | 2.55 | 3.33 | 2.67 | 2.67 | HIV | null | null | null | null | ['8', '9', '4', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_67yuFleZb1fPHXz | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 5 | 2 | 3.75 | 2.5 | 2.5 | 2.5 | 0.75 | 2.09 | 2 | 2.75 | 5.33 | 2.75 | 2.33 | 3.5 | 2.5 | 3.36 | 2.45 | 2.67 | 2.67 | 3.58 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7eP6yAWHyohjSWR | 16 | high internal locus of control | 55–64 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 1.5 | 3 | 1 | 2 | 1.5 | 2.36 | 2.5 | 0.5 | 3.33 | 4 | 2.17 | 1.5 | 1 | 1.82 | 3.27 | 2 | 3.33 | 2.17 | Nutrition | null | null | null | null | null | ['2', '5', '2', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5E1JCrEReIRflN7 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1nimbBZ8vb9Zcm5 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 2 | 1.5 | 3 | 2.5 | 3.5 | 3.45 | 3 | 3 | 4 | 4 | 2.5 | 0.5 | 2.5 | 3.09 | 2.91 | 3.33 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '9', '7', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Sexual Health | null | ['6', '7', '5', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5zhUYWWeu6QudbA | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment,Mental health condition | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 4 | 3 | 2.5 | 2.5 | 3.5 | 2.5 | 3.09 | 2.5 | 2.5 | 2 | 3 | 2.5 | 1.5 | 1.5 | 2.73 | 3.27 | 3.33 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '9', '7', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_6TIoa0ZAGPNUHHb | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3.25 | 2.5 | 3.25 | 2.75 | 1.5 | 1.5 | 2.55 | 3.75 | 1.25 | 4.67 | 3.5 | 3.25 | 1.25 | 1 | 2.27 | 2.73 | 1.67 | 2.67 | 1.92 | HIV | null | null | null | null | ['9', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1dgxQOjjrSrWXZ0 | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 1.5 | 4 | 2 | 3.33 | 2.5 | 2.5 | 2.55 | 2.18 | 2 | 2.67 | 3.67 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7lzPh9ARtwEK5J6 | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 2.75 | 2 | 2 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 3.67 | 2.5 | 2.5 | 1.25 | 1.5 | 2.09 | 2.82 | 1.67 | 3 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2kuXP9V50K8sMcr | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4 | 3 | 4 | 3.5 | 3.25 | 2.75 | 3.09 | 4.5 | 1.25 | 3.67 | 2.5 | 4 | 4 | 2.5 | 2.64 | 2.09 | 1.67 | 1.67 | 2.5 | Chronic Diseases | null | null | null | ['8', '8', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3d4KAQ4oKUjPUrf | 12 | moderate internal/external locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.25 | 3.5 | 2 | 2.25 | 1.25 | 1.75 | 2.55 | 3.5 | 1.5 | 2.67 | 2.25 | 2.58 | 3.5 | 2.5 | 1.73 | 3.18 | 2 | 3.33 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7Q0sljOqWTcna1l | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment,Mental health condition | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 3.75 | 3 | 3 | 2.5 | 3 | 3.5 | 3 | 3.45 | 3 | 1.5 | 1.33 | 3 | 2.83 | 2 | 3.5 | 2.18 | 2.91 | 2.67 | 2.67 | 2.08 | Nutrition | null | null | null | null | null | ['4', '5', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5QWZI16qxJUlfdn | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Hispanic/Latino,Native Hawaiian/Other Pacific Islander | Spanish | Spanish | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | In reality, there may be many people, especially those deeply trapped in the predicament of drug or substance abuse, who do not fully realize the seriousness of this behavior. | 2.25 | 4 | 2 | 2 | 3 | 2 | 4 | 3.82 | 3 | 2 | 4.33 | 4.25 | 2.67 | 2 | 2 | 2.64 | 3.18 | 4 | 2.67 | 2.58 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '5', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5YQ54PgmVmqeBdD | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Hearing impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 1.5 | 0.5 | 3 | 3.5 | 1.5 | 2 | 4 | 1.5 | 2.33 | 2 | 2.5 | 2.5 | 2 | 2.45 | 2.36 | 2 | 4 | 2.17 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5hM4L7NrQA4iYLg | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Mental Health | null | ['7', '8', '9', '8'] | null | null | null | null | null | null | null | null | null |
R_3XLp6whjWYx62Od | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 1.75 | 2.82 | 2 | 1.75 | 4 | 2 | 2 | 1.5 | 1.75 | 2.27 | 2.64 | 1.33 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
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