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float64 6
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
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values | vaccination
stringclasses 66
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float64 1
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4.5
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4.5
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float64 1.27
4.55
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float64 1
5
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float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
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float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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values | media_path
stringclasses 35
values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | media_type
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_6lsrjbEoFpeB2i8 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2.25 | 2 | 2.5 | 4.5 | 1 | 3.5 | 3.82 | 2.5 | 1.75 | 2.67 | 4 | 3.17 | 4.5 | 3.25 | 1.73 | 3.91 | 4.33 | 2.67 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '3', '7', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5CN3tp3IBoic5gD | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 2 | 2 | 4.5 | 2.5 | 3.5 | 0.5 | 2.36 | 4 | 2.75 | 4 | 2 | 3.67 | 2.5 | 0.5 | 3.36 | 2.55 | 3.33 | 4 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '8', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7Q4lklAzQRzch7X | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2 | 3 | 3 | 2.5 | 1.5 | 3.5 | 2.5 | 3.09 | 2 | 3.5 | 2.67 | 3 | 2 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['6', '2', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_55g0xkuQksThOql | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Other (please specify): | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 | Mental Health | ['7', '5', '4', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8b0Ij0XUfUaP8OL | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 3 | 2 | 3.5 | 2.5 | 3 | 2.5 | 2.36 | 3.75 | 4.5 | 2.67 | 3.5 | 3.25 | 3 | 3.5 | 3.45 | 3.27 | 2 | 3.33 | 2.67 | Smoking and COPD | null | null | ['7', '4', '5', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7Pij5tioTlRhx0B | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 4.5 | 4 | 1 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 2 | 2.5 | 2.67 | 5 | 2.33 | 2 | 2.5 | 2.73 | 4.18 | 2.67 | 3.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '1', '2', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3goJviBEgAg7d81 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.5 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 2.91 | 4.5 | 3.5 | 5 | 2.25 | 3.17 | 1.5 | 1.5 | 3.55 | 2.82 | 2 | 3.33 | 3.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_32FfohGUsdcxh0O | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3 | 2 | 3.5 | 3.5 | 1.5 | 0.5 | 2 | 3 | 2.5 | 4 | 2.5 | 3.33 | 2.75 | 1.5 | 2.55 | 2.91 | 0.67 | 3.33 | 1.92 | Nutrition | null | null | null | null | null | ['9', '8', '7', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7Yh0QE0XVMxDj5O | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 2.25 | 1 | 2.5 | 1.5 | 1.5 | 4.5 | 3.09 | 2.75 | 2.5 | 1.33 | 3.75 | 2.25 | 3.5 | 2.5 | 1.82 | 3.73 | 3 | 3.33 | 1.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6m36DcR6VquKstA | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Divorced | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 3.75 | 3 | 1.75 | 2.75 | 1.75 | 2.64 | 3 | 1.75 | 3 | 3 | 2.58 | 3.5 | 2.5 | 2.45 | 3.09 | 2 | 3.33 | 2.25 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1DDZfo3ZvPQe07L | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3.5 | 3 | 2.5 | 3.5 | 2.75 | 4 | 1.25 | 2.82 | 3.25 | 4 | 3.67 | 3.75 | 3.17 | 1.5 | 3 | 3.91 | 3.09 | 2.67 | 3 | 2.17 | Chronic Diseases | null | null | null | ['5', '5', '8', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3l3NjiAM0JHXf1e | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | worry | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 5 | 1.5 | 2.67 | 4 | 3.33 | 4.5 | 1.5 | 2.55 | 2.55 | 3.33 | 2.67 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '5'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_6wQYBYRDAfaPcvT | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 3 | 4 | 1.5 | 2.5 | 2 | 4.5 | 3.64 | 3.5 | 3 | 3.33 | 3 | 2.5 | 3 | 4.5 | 2.73 | 3.45 | 4 | 3.33 | 2.83 | HIV | null | null | null | null | ['7', '7', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '3', '7', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3ESTleuSzXTTsfy | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4.25 | 1.5 | 2.25 | 2.5 | 1.5 | 1.25 | 2.91 | 3.5 | 3 | 3.33 | 3.5 | 2.75 | 4 | 4.5 | 2.55 | 3.64 | 2 | 3.33 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5zFfm1oxxRxH7rj | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | HIV | null | null | null | null | ['6', '2', '3', '2'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3t2VZ3MyAYjSfgw | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 4 | 2.75 | 1.75 | 2 | 1.25 | 1.5 | 2.91 | 3.25 | 1.5 | 4 | 2.5 | 2.33 | 1.5 | 1.5 | 2.09 | 3.45 | 2 | 5.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1NmeNPBoyTCAiid | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3 | 1.5 | 2.5 | 3.25 | 2.5 | 3 | 2.73 | 2.5 | 3.5 | 3 | 4.25 | 2.75 | 4 | 2 | 3 | 3.64 | 1.33 | 4.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '7', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6TTObaHHI0rEMIV | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Student | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.75 | 3 | 3.5 | 2.5 | 1.75 | 3.75 | 3.5 | 3.18 | 3.5 | 1.25 | 4.33 | 2.75 | 2.58 | 2 | 3 | 3 | 3.09 | 3.67 | 3 | 2.58 | Smoking and COPD | null | null | ['6', '8', '6', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Smoking and COPD | null | null | ['7', '7', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1aPhBsdGhjZQRzP | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Partner , sexual health, practice safe sex, Sexually Transmitted Disease | 2.5 | 3.25 | 2.5 | 2 | 2 | 1.25 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2.5 | 2.33 | 1.25 | 1.5 | 1.91 | 2.82 | 1.67 | 3.67 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7mxfMJHbO2wb88p | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.75 | 3.75 | 3 | 2.5 | 2.5 | 3.5 | 1.25 | 2.73 | 3.75 | 1.75 | 3.67 | 3 | 2.92 | 3.75 | 4 | 2.91 | 3.64 | 1.33 | 4.67 | 2.83 | Nutrition | null | null | null | null | null | ['3', '2', '1', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6ZTUJyoZd3qRweN | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | Spanish | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3 | 2.5 | 1.75 | 2 | 3 | 2 | 2.18 | 3 | 3.25 | 4 | 3 | 2.25 | 3.5 | 3.5 | 3.36 | 3.36 | 2 | 4.33 | 3.17 | Substance abuse | null | null | null | null | null | null | ['6', '8', '8', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5HUj6h3jvb1crZv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.36 | 2.5 | 2 | 3.33 | 3.5 | 2.5 | 3.5 | 1.5 | 2.55 | 3.09 | 3.33 | 2.67 | 2 | Smoking and COPD | null | null | ['6', '5', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5gnJonWnybddMsn | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 5 | 4 | 3 | 3 | 3.5 | 1 | 2.5 | 3.45 | 3 | 1 | 4 | 3 | 3.17 | 3 | 0.5 | 1.82 | 2.36 | 2 | 2 | 3.17 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7hnjGlXEqqDBB5I | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3 | 1.75 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 2.33 | 3 | 2.5 | 1.25 | 1.5 | 1.82 | 2.91 | 1.67 | 4 | 2.42 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1PlcwWDbaDEJJ6N | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 4 | 3 | 3 | 3 | 1 | 1.75 | 3 | 3.5 | 1.5 | 2 | 3.5 | 3.17 | 3.25 | 3 | 1.45 | 3.27 | 2.67 | 4 | 2.25 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5ISQ0nqulw4NZ3i | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Separated | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3.5 | 2.75 | 2.25 | 2.5 | 1 | 1.5 | 2.64 | 2.75 | 2 | 2.33 | 2.25 | 2.5 | 2 | 1.5 | 1.73 | 2.27 | 1.67 | 2 | 2.42 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6vcOd2VFbXKDV6h | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2 | 2.5 | 3 | 1.75 | 1.25 | 1.5 | 2.45 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 2.25 | 2.25 | 1.91 | 2.45 | 3 | 3.33 | 1.5 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1vPzSgRoel8Upzj | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.25 | 2.75 | 1.25 | 1.25 | 2 | 2.45 | 1.67 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3lc1HpJ4l4jHLPH | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 4 | 1.5 | 2.5 | 3 | 2.5 | 3.45 | 3.5 | 2.5 | 1.33 | 2 | 2.5 | 2.5 | 1.5 | 2.36 | 2.18 | 2 | 4 | 3 | Smoking and COPD | null | null | ['6', '9', '6', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1aPhBsdGhjZQRzP | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.25 | 2.5 | 2 | 2 | 1.25 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2.5 | 2.33 | 1.25 | 1.5 | 1.91 | 2.82 | 1.67 | 3.67 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7tEczDSePSG7jk5 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2.5 | 3 | 3 | 2 | 3.5 | 1.5 | 2.55 | 4.5 | 2.5 | 2.67 | 3 | 3.17 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 3.33 | 2.5 | Smoking and COPD | null | null | ['6', '2', '7', '2'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_6hy8OuAxyzZTU0U | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 4 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 4.18 | 3 | 4.5 | 2.67 | 4 | 3 | 2 | 2.5 | 3.27 | 3.27 | 4.67 | 4 | 3.5 | Nutrition | null | null | null | null | null | ['6', '4', '4', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1GoJTOr1nzyrVda | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1.5 | 4.5 | 2 | 1.5 | 4 | 2.5 | 2.5 | 3.64 | 2.5 | 0.5 | 4 | 3 | 2.67 | 2.5 | 3 | 2.18 | 3.09 | 4.67 | 4 | 2.5 | Chronic Diseases | null | null | null | ['7', '9', '7', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3lWwtpxw6HfTlle | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Independent | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3jlaAqsugoNVCID | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 4.75 | 3.25 | 2 | 2.25 | 2.25 | 2.91 | 2 | 2 | 2.33 | 2.75 | 2.42 | 3.25 | 2.5 | 2.18 | 3.09 | 3 | 2.33 | 3 | Smoking and COPD | null | null | ['8', '7', '6', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5WSrtZgjVy4nwkN | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 | Smoking and COPD | null | null | ['7', '9', '9', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5VBX4t3nKZcR9aQ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.25 | 3 | 3.25 | 2.25 | 2 | 1.5 | 1.5 | 2.45 | 4 | 2.75 | 2.67 | 3 | 2.75 | 2 | 2 | 2.27 | 3.18 | 1.67 | 3 | 2.83 | Sexual Health | null | ['7', '8', '9', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7t6eR0oTfaNhXGV | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 3.5 | 3 | 0.5 | 3 | 2.5 | 3.45 | 2 | 4.5 | 4 | 3.5 | 1.83 | 2.5 | 4 | 3.82 | 3.45 | 2.67 | 3.33 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '6', '5', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7ifgeguGkYzJT9j | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.5 | 3 | 1.5 | 2 | 2.5 | 1.5 | 2.36 | 3.5 | 2 | 4 | 2.5 | 2.33 | 2 | 4 | 2.73 | 2.73 | 1.33 | 2 | 2.5 | Mental Health | ['9', '7', '5', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3rZ1cnlIUtilhdr | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 5 | 1.5 | 2 | 2 | 2.5 | 3.09 | 3 | 3.5 | 5.33 | 4 | 2.17 | 1.5 | 1.5 | 3.45 | 3.64 | 4 | 4 | 3.67 | Nutrition | null | null | null | null | null | ['6', '7', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1uDkUdXB4Q9N8bM | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4.5 | 4 | 3 | 2.5 | 2 | 1.5 | 3.5 | 3.82 | 4 | 1 | 1.33 | 4 | 2.83 | 0.5 | 2.5 | 1.27 | 2.91 | 4.67 | 2.67 | 2.83 | Sexual Health | null | ['8', '6', '4', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7qri8tNOTEODzDi | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 3 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2.5 | 3 | 5.33 | 2.5 | 2.83 | 3.5 | 3.5 | 3.82 | 3.09 | 1.33 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1WNEfeYzf1WYLzd | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.25 | 2 | 3 | 2.5 | 1.5 | 2.5 | 2 | 2.91 | 5 | 2 | 2 | 3 | 3 | 3.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '7', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3goJviBEgAg7d81 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3 | 3.5 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 2.91 | 4.5 | 3.5 | 5 | 2.25 | 3.17 | 1.5 | 1.5 | 3.55 | 2.82 | 2 | 3.33 | 3.33 | Smoking and COPD | null | null | ['7', '8', '7', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_54c65CPCfm61xzv | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 5 | 3 | 3 | 3 | 1.5 | 1.5 | 2 | 2.91 | 4.5 | 2 | 3.33 | 4.5 | 3 | 0.75 | 2.5 | 2.18 | 3.27 | 2 | 3.33 | 2.92 | HIV | null | null | null | null | ['4', '5', '6', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5liYpYaTrUlxE5M | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.5 | 1 | 2.55 | 3 | 1.5 | 5.33 | 3 | 2.83 | 2.5 | 3 | 2.91 | 3.27 | 2.67 | 2 | 2.5 | Smoking and COPD | null | null | ['4', '6', '5', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5E1JCrEReIRflN7 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3YahZFY3wXZaCaI | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3 | 2 | 2.75 | 2 | 2.5 | 2.25 | 2.82 | 3 | 3.5 | 4 | 3 | 2.58 | 1 | 2.5 | 3.27 | 4 | 2 | 5.33 | 1.5 | Smoking and COPD | null | null | ['5', '2', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5o0dmu8vrAfOYlu | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.75 | 2 | 2.5 | 1.25 | 2.75 | 2 | 2.25 | 2.18 | 4 | 1.25 | 4.33 | 4 | 2.67 | 3.5 | 4 | 2.36 | 4 | 1.67 | 4.67 | 2.08 | Smoking and COPD | null | null | ['6', '5', '4', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6L1PYy1uz4NW0Fw | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 3.5 | 2 | 3 | 2.25 | 1.5 | 2.45 | 4.5 | 1.75 | 3.67 | 3.75 | 3.17 | 1.5 | 1.25 | 2.45 | 2.64 | 1.67 | 1.67 | 2.17 | Sexual Health | null | ['9', '8', '9', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5VBX4t3nKZcR9aQ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.25 | 3 | 3.25 | 2.25 | 2 | 1.5 | 1.5 | 2.45 | 4 | 2.75 | 2.67 | 3 | 2.75 | 2 | 2 | 2.27 | 3.18 | 1.67 | 3 | 2.83 | Sexual Health | null | ['7', '8', '9', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_2i3f5B1K2VDsGtq | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4.5 | 3.25 | 2.5 | 3 | 1.5 | 3.25 | 1.75 | 2.45 | 3.5 | 1.75 | 3.67 | 2 | 2.67 | 3 | 3.5 | 2.82 | 2.36 | 1.67 | 2 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1biFdPo8y0gHN6N | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 3.5 | 4 | 2 | 2.5 | 2 | 2.82 | 2 | 1 | 3.33 | 2.5 | 2.67 | 3.5 | 1.5 | 2.18 | 2.36 | 3 | 1.33 | 2.5 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6TIoa0ZAGPNUHHb | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.25 | 2.5 | 3.25 | 2.75 | 1.5 | 1.5 | 2.55 | 3.75 | 1.25 | 4.67 | 3.5 | 3.25 | 1.25 | 1 | 2.27 | 2.73 | 1.67 | 2.67 | 1.92 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '9', '7', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5LFGxDhGJBKZoXH | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.5 | 2 | 4.5 | 2 | 3.5 | 3.5 | 3.27 | 2.5 | 2.5 | 2 | 5 | 3 | 2.5 | 2.5 | 2.73 | 3.82 | 3.33 | 4.67 | 2.33 | Smoking and COPD | null | null | ['7', '8', '4', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2d4cNsByM6nNTPP | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 0.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 1.5 | 2.67 | 3 | 2 | 1.5 | 1.5 | 2.55 | 2.55 | 3.33 | 1.33 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7rIQyopTwuiS1Gl | 8 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 2.75 | 1.5 | 3 | 4 | 1.25 | 2.25 | 2.09 | 2.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 1.25 | 2 | 2.82 | 1.67 | 3 | 1.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2jUHCgAz59LnaiW | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 3 | 0.5 | 1.5 | 1.5 | 4 | 3.27 | 2.5 | 3.5 | 4 | 3.5 | 1.5 | 3.5 | 2.5 | 2.91 | 3.27 | 2 | 4.67 | 3 | Mental Health | ['9', '6', '5', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1g6Ynr3xvwUeLem | 10 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 1.5 | 2.5 | 2 | 2.5 | 2 | 2.36 | 3 | 2.5 | 1.33 | 2 | 2.5 | 3.5 | 3.5 | 2.18 | 3.45 | 2.67 | 3.33 | 1.83 | Smoking and COPD | null | null | ['6', '9', '4', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2YTa2vLhNPqPdoB | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Protecting my mental health | 3.5 | 2 | 4.75 | 1.25 | 2.25 | 3 | 3.5 | 3 | 4.5 | 1.5 | 3.67 | 4 | 2.67 | 3.25 | 3 | 2.64 | 4 | 4.33 | 4.67 | 3.17 | Mental Health | null | ['7', '7', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_3MYwYNNZ6E1cnap | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | High school diploma or equivalent | Unemployed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 5 | 2.75 | 3 | 2 | 1.5 | 3.5 | 4 | 3.09 | 4 | 1.25 | 2.67 | 3 | 2.5 | 3.5 | 1.5 | 2.45 | 2.73 | 3 | 2 | 3.33 | Smoking and COPD | null | null | ['9', '9', '9', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3hCQYBPI6RfFy6d | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 2.5 | 3.5 | 2.25 | 4 | 3.5 | 2 | 2.73 | 3.75 | 1.75 | 3.67 | 2 | 3.33 | 3.25 | 2.5 | 2.91 | 2.64 | 3.33 | 4.33 | 3.08 | HIV | null | null | null | null | ['5', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_58TjSmI3iUgi3s0 | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Hispanic/Latino,Native American/Alaska Native | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4.5 | 2 | 2 | 3.5 | 2 | 2.5 | 3.64 | 4 | 2.5 | 4 | 3 | 3.17 | 3 | 2.5 | 2.73 | 3.36 | 2 | 4.33 | 2.17 | Mental Health | ['5', '6', '6', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7BXGdmJaTpXxPYZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 4 | 3 | 3 | 1.25 | 1.75 | 1.25 | 3 | 3.75 | 2.5 | 3 | 3.25 | 2.67 | 4.25 | 1.5 | 2.36 | 2.91 | 2.67 | 3.67 | 2.42 | HIV | null | null | null | null | ['5', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_32VsjaIdo13vDhb | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | English | Chinese | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1 | 3 | 4 | 2.5 | 1.5 | 3.5 | 4.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 2.33 | 2.5 | 1.5 | 2.18 | 2.55 | 2 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '5', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6sTHqQv6j4lt4IC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['9', '2', '1', '1'] | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3 | 2.5 | 1.5 | 3.5 | 1.25 | 2.5 | 2.55 | 2.5 | 3.25 | 3.67 | 1.25 | 2.5 | 2.5 | 1.25 | 2.64 | 2.09 | 2.67 | 3 | 3.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6LILjtJcHWVpw5R | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 4 | 2.75 | 3 | 2.75 | 3.25 | 1.5 | 2.36 | 4.5 | 3 | 2 | 2 | 3.42 | 2.5 | 2 | 2.82 | 2.09 | 0.67 | 3 | 2.58 | Mental Health | ['9', '6', '6', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1zC7KEnjaVpFKe0 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4 | 3 | 2.5 | 3 | 2.5 | 2.25 | 3.73 | 3 | 2.5 | 4 | 2.5 | 2.83 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 3.33 | 2.33 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | Smoking and COPD | null | null | ['6', '8', '2', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3xLUJ6lGCVq2htX | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 4 | 2 | 2 | 2 | 2 | 2.5 | 4.18 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3 | 3.27 | 2.55 | 4.67 | 2 | 1.5 | Substance abuse | null | null | null | null | null | null | ['4', '7', '7', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1OCapMzz9MroKSH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 3 | 1.5 | 2 | 1 | 2.5 | 3.27 | 3.5 | 1 | 4 | 4 | 2.33 | 1 | 2.5 | 1.82 | 4.18 | 1.33 | 4.67 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5SIazCM8leLs0S3 | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 4 | 3.5 | 3 | 1.5 | 2 | 2 | 3.27 | 4.5 | 2 | 2.67 | 3 | 3 | 1.5 | 2 | 2.18 | 3.45 | 2 | 4 | 2.5 | Smoking and COPD | null | null | ['6', '6', '6', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3fHnVUbUbF6AdkC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 2 | 1.5 | 2.5 | 4.5 | 2 | 2.55 | 3 | 1.5 | 4 | 2 | 2.33 | 3 | 3.5 | 3.27 | 2.18 | 0.67 | 1.33 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3c26kB4XwmeUtV1 | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 2 | 1.5 | 2 | 3 | 2 | 2.91 | 3 | 3.5 | 2 | 3 | 2.17 | 2.5 | 2 | 2.91 | 2.36 | 3.33 | 2.67 | 2 | Substance abuse | null | null | null | null | null | null | ['6', '4', '3', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7G8l47RXusLmgwx | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 2 | 2.5 | 1 | 2.75 | 3 | 2.25 | 2.55 | 2 | 0.75 | 2.67 | 2.5 | 1.92 | 2.5 | 1 | 2.09 | 2.36 | 1.67 | 3.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6ayOsOy5OcF3MhQ | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Single Parent with children | null | Yes | null | ['7', '8', '8', '8'] | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 5 | 4 | 2.5 | 1.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 1 | 2.33 | 0.5 | 3.5 | 2.18 | 1.82 | 2 | 1.33 | 3 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3gXU9GPZWvfmVu9 | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 3 | 2.5 | 2 | 3.5 | 2 | 3.64 | 2.5 | 3.5 | 2 | 2 | 2.33 | 2.5 | 2 | 3.09 | 2.55 | 3.33 | 2 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '7', '4', '7'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5hM4L7NrQA4iYLg | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Nutrition | null | null | null | null | null | ['7', '6', '7', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6niihpHjeQUQ0pz | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 4 | 3 | 2.5 | 2.5 | 2 | 3.27 | 2 | 2 | 4 | 3.5 | 2.5 | 2.25 | 3.5 | 2.73 | 3.36 | 3.33 | 3.67 | 3.25 | Chronic Diseases | null | null | null | ['9', '9', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6jx3Mu7JoHcAEtH | 17 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.75 | 3.33 | 2.5 | 2.42 | 2.5 | 1.75 | 2.09 | 3 | 1.67 | 4 | 2.17 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_6L1PYy1uz4NW0Fw | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 3.5 | 2 | 3 | 2.25 | 1.5 | 2.45 | 4.5 | 1.75 | 3.67 | 3.75 | 3.17 | 1.5 | 1.25 | 2.45 | 2.64 | 1.67 | 1.67 | 2.17 | Mental Health | ['9', '9', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_81ps8Zsqt8jJ17H | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | No | null | ['9', '9', '9', '9'] | In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.5 | 3 | 3.75 | 2.25 | 3.5 | 2.25 | 0.75 | 2.27 | 3.75 | 1.5 | 3.67 | 2.5 | 3.17 | 1 | 3.25 | 2.36 | 3 | 2 | 4 | 2.58 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3YahZFY3wXZaCaI | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3 | 2 | 2.75 | 2 | 2.5 | 2.25 | 2.82 | 3 | 3.5 | 4 | 3 | 2.58 | 1 | 2.5 | 3.27 | 4 | 2 | 5.33 | 1.5 | HIV | null | null | null | null | ['4', '6', '7', '5'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3C9Oe5K8mwTqccB | 16 | high internal locus of control | 25–34 | Non-Binary/Third Gender | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Other (please specify) | Co-habiting with my partner | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 2.75 | 2.5 | 1.75 | 3.5 | 3.25 | 3.5 | 3.27 | 5 | 1.5 | 3.33 | 3.75 | 3.42 | 1 | 0.5 | 2.64 | 2.45 | 1.67 | 1.33 | 2.17 | Nutrition | null | null | null | null | null | ['5', '6', '4', '6'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3H0RqlSba8MSBad | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | The thought on my mind was that to achieve a sounding mental health, you need to be surrounded with love, embrace love and keep calm | 2.75 | 3 | 3 | 3.5 | 3 | 1 | 2.5 | 2.64 | 2.5 | 1.5 | 5 | 4.25 | 3 | 2.25 | 3.5 | 2.27 | 3.55 | 1.67 | 3.33 | 2.33 | Mental Health | null | ['9', '8', '9', '7'] | null | null | null | null | null | null | null | null | null |
R_1JRbUtH9d9oqDWz | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2.5 | 3 | 2.75 | 2.25 | 2.25 | 1 | 1.5 | 2.27 | 3.25 | 2.5 | 2 | 2.5 | 2.58 | 2.25 | 1.5 | 1.82 | 2.64 | 1.67 | 3 | 1.67 | Nutrition | null | null | null | null | null | ['5', '9', '8', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_71dOkJgjw3pjyZE | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Apolitical/Not involved in politics | null | Native American/Alaska Native | English | Arabic | null | Associate’s degree | Student | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3.5 | 2.25 | 2 | 2.5 | 2.5 | 2.5 | 2.55 | 1.5 | 2.5 | 4 | 4.25 | 2 | 1.5 | 2 | 2.91 | 4.09 | 2 | 4.67 | 1.92 | Smoking and COPD | null | null | ['3', '3', '4', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6IxTq9syfgoGKAN | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 3.25 | 1 | 2.5 | 1.5 | 2 | 3.09 | 1.5 | 2 | 2 | 3.75 | 1.67 | 2.5 | 2 | 1.82 | 3.73 | 2.67 | 4 | 2.25 | HIV | null | null | null | null | ['8', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_51mMyvGzejMko1G | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 4.5 | 3 | 2 | 2 | 2.5 | 1.5 | 3.45 | 3.5 | 2.5 | 4 | 4 | 2.5 | 2.5 | 2.5 | 2.91 | 2.55 | 2.67 | 1.33 | 1.67 | Chronic Diseases | null | null | null | ['1', '8', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1aLjLlPN6INrnqd | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American,Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Widowed | null | Single Parent with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 4 | 3 | 1.75 | 1.5 | 2.5 | 1 | 1.5 | 2.82 | 2.5 | 1 | 4 | 1.5 | 2.17 | 3.5 | 2 | 1.82 | 2.45 | 3 | 2.33 | 1.92 | Mental Health | ['9', '8', '6', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7f3rA7ZYH8JIQld | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | Hispanic/Latino | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2 | 3.5 | 5 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 2 | 2.5 | 2.67 | 2.5 | 2.67 | 1 | 1.5 | 2.55 | 2.91 | 1.33 | 3.33 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '7', '6', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7NaGYggpTZQtmqQ | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3.25 | 2.5 | 2 | 2 | 1.75 | 1.5 | 2.91 | 3.75 | 1.75 | 3.33 | 2.25 | 2.58 | 2.25 | 1.75 | 2.18 | 2.82 | 3 | 3.67 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_8DH01kat7om3yTj | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 | HIV | null | null | null | null | ['6', '7', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1X8Wtw5iZqnbc9r | 18 | high internal locus of control | 65 or older | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Well, this image is honestly confusing. Like I do not honestly really see what exactly it is trying to accomplish if I am being very honest. | 2 | 3.75 | 2 | 4 | 3 | 3.25 | 3 | 3.36 | 4 | 4 | 4 | 3 | 3.67 | 4.25 | 1.75 | 3.73 | 2.64 | 1.33 | 2 | 2.42 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '2', '6', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7Wt9k9FtYuumgTf | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 1.5 | 4 | 1 | 2 | 2 | 2 | 2 | 5 | 2 | 4 | 4.5 | 2.67 | 2.5 | 1.5 | 2.55 | 3.45 | 3.33 | 2.67 | 3 | Smoking and COPD | null | null | ['9', '3', '6', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7jPvsAENYKPJv6p | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 3 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 2 | 1.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 2.18 | 2.18 | 3.33 | 1.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '8', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6TIoa0ZAGPNUHHb | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 3 | 3.25 | 2.5 | 3.25 | 2.75 | 1.5 | 1.5 | 2.55 | 3.75 | 1.25 | 4.67 | 3.5 | 3.25 | 1.25 | 1 | 2.27 | 2.73 | 1.67 | 2.67 | 1.92 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '9', '7', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
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