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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_5aQPsFhAJl2upT8 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 2.5 | 2.5 | 1.5 | 3 | 2 | 2.5 | 3.09 | 4 | 2 | 3.33 | 3.5 | 2.83 | 2.5 | 1.5 | 2.36 | 2.91 | 2.67 | 4.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '7', '5', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_69exOO0745q1VKh | 14 | moderate internal/external locus of control | 35–44 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Retired | null | Technology/Engineering | null | Prefer not to say | Divorced | null | Single Parent with children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.25 | 2.75 | 2.5 | 2 | 2.25 | 1.5 | 2.64 | 2.25 | 1.5 | 4 | 1.5 | 2.25 | 4.5 | 0.5 | 2.45 | 2.09 | 2 | 3 | 1.92 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_12yOSOyWk5bplIx | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.5 | 4 | 2.5 | 3 | 3.5 | 2.5 | 2.55 | 2.5 | 3 | 5.33 | 2 | 2.67 | 2.5 | 2 | 3.82 | 2.36 | 2 | 1.33 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '8', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6LILjtJcHWVpw5R | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | I found the material helpful in discovering the processes to maintain mental health | 2 | 4 | 2.75 | 3 | 2.75 | 3.25 | 1.5 | 2.36 | 4.5 | 3 | 2 | 2 | 3.42 | 2.5 | 2 | 2.82 | 2.09 | 0.67 | 3 | 2.58 | Mental Health | ['9', '6', '6', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Chronic Diseases | null | null | null | ['9', '3', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_53fpjZ3cnbcXB1h | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 3.45 | 3 | 2.5 | 5.33 | 2 | 2.67 | 2.5 | 2.5 | 2.91 | 2.91 | 4.67 | 2.67 | 2.33 | Sexual Health | null | ['8', '7', '5', '6'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6FEZduT4j0RSSkI | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.5 | 3 | 1.75 | 3 | 4 | 3 | 3.45 | 4 | 3.25 | 4 | 3 | 2.92 | 3.5 | 3.25 | 3.73 | 2.82 | 4.67 | 2.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '7', '7', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7fkCLJIPLS7Purb | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 3.25 | 3.5 | 2.25 | 2 | 1.25 | 3.25 | 3 | 3.75 | 0.75 | 3.67 | 2.25 | 2.67 | 1.25 | 1.75 | 1.73 | 3.27 | 3 | 5.33 | 1.92 | HIV | null | null | null | null | ['8', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Smoking and COPD | null | null | ['7', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7jKxnhiSKkXK0X7 | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 3.25 | 2.5 | 3.5 | 4.5 | 1.75 | 1 | 2.73 | 4 | 1.5 | 3.33 | 2.75 | 4 | 3.25 | 1 | 2.09 | 2.64 | 3.67 | 2.67 | 1.92 | Nutrition | null | null | null | null | null | ['9', '7', '9', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7Vkicy0g3WO16XV | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The message resonates with me and pushes me to seek out resources or support to improve my eating habits. | 3 | 4.5 | 3 | 2 | 1.5 | 1.5 | 3 | 2.91 | 3 | 3.5 | 3.33 | 2 | 2.17 | 2.5 | 2 | 2.73 | 2 | 1.33 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['2', '6', '7', '2'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1YFWhh8fV1Jkdlh | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3 | 4.25 | 2.25 | 2 | 3.5 | 2.25 | 2.73 | 3.25 | 1.5 | 3.67 | 3.25 | 2.5 | 1.5 | 2.5 | 2.82 | 2.91 | 1.67 | 1.67 | 3 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_2TLsHvnstL8JAmp | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition | null | Type in every thought that came to mind viewing this material. | Not really | 3.5 | 4 | 2 | 2 | 1.5 | 1.5 | 1.5 | 3.45 | 3 | 3 | 2 | 5 | 2.17 | 0.5 | 0.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.17 | Smoking and COPD | null | null | ['8', '7', '9', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8oQtcTNotWHpaal | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 3 | 2.5 | 2.25 | 2 | 1.75 | 2.5 | 3 | 3.25 | 2.25 | 3.67 | 2.75 | 2.5 | 3.25 | 0.5 | 2.45 | 2.27 | 3 | 2 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1uuGP5PPjVnKmJP | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | I need to be mindful of my health. Truly HIV is transmitted by blood I should still be concerned and live healthy | 3 | 2 | 4.5 | 2 | 3.5 | 3 | 2.5 | 3.09 | 3.5 | 4.5 | 4 | 2 | 3 | 1.75 | 2.5 | 3.82 | 2.36 | 3.33 | 3.33 | 3.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '5', '4', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5LMx9TqNSpZ47gr | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Unemployed/Looking for work | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Sexual safety practice | 4 | 2 | 3 | 2.5 | 2.5 | 2.25 | 3.25 | 2.09 | 2.5 | 1.75 | 2 | 2 | 2.5 | 1 | 1.75 | 2 | 3 | 1.33 | 4 | 2.5 | Sexual Health | null | ['9', '8', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6dmbWSgQKOU1yLK | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 4 | 4 | 3 | 3.5 | 3.5 | 2.5 | 2.5 | 2.73 | 4 | 3.5 | 2.67 | 3 | 3.67 | 3.5 | 1.5 | 2.91 | 2.91 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['7', '6', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6PUAR3CpDrPWxxn | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 3 | 3.5 | 3.5 | 4.5 | 3.5 | 2.5 | 2.91 | 4 | 3.5 | 5.33 | 1.5 | 4 | 3.5 | 2.5 | 4 | 2 | 2.67 | 2.67 | 1.83 | Mental Health | null | ['8', '7', '5', '6'] | null | null | null | null | null | null | null | null | null |
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Nutrition | null | null | null | null | null | ['2', '6', '5', '6'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | Mental Health | ['8', '9', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3KdOxJpAfyeOcHb | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 5 | 5 | 3 | 2.5 | 2.5 | 2.5 | 3.27 | 3.5 | 2 | 2.67 | 3 | 3 | 3 | 2.5 | 2.36 | 3.09 | 2.67 | 3.33 | 2.83 | Smoking and COPD | null | null | ['8', '6', '6', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1xMqFXiqlpEAMTC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 2.5 | 0.5 | 1.5 | 2.5 | 1.5 | 3.45 | 3.5 | 4 | 2 | 2 | 1.83 | 1.5 | 2 | 2.91 | 3.09 | 3.33 | 5.33 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '7', '4', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3C5naRd6KxUZkhH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.75 | 3 | 2.5 | 3.25 | 1.5 | 1.75 | 1.75 | 2.64 | 3.5 | 2.25 | 2.67 | 3.5 | 2.75 | 1.5 | 1.75 | 2.18 | 3.45 | 2 | 4.33 | 2.75 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '7', '9', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7wtPHNjupn9H808 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Construction | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 2 | 2.75 | 2 | 2.25 | 2.5 | 1.25 | 2 | 3.5 | 2.5 | 4.33 | 2.5 | 2.58 | 3 | 1.25 | 3 | 2.82 | 1.67 | 4 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1nENTVKAyoH2Bk5 | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | Taking substances is not only dangerous to but also doesn’t give one a good image | 4 | 2 | 4 | 2.5 | 3.5 | 1 | 1.5 | 2.73 | 2 | 1.5 | 4 | 2.5 | 2.67 | 4 | 3.5 | 2 | 3.18 | 3.33 | 3 | 3.17 | Substance abuse | null | null | null | null | null | null | ['8', '3', '8', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_8wp3OBAkkMV1MBe | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 5 | 2.25 | 2 | 2.5 | 2.5 | 1.5 | 3 | 3 | 2 | 3 | 4.67 | 2.5 | 2.33 | 3 | 2 | 2.91 | 2.73 | 4.67 | 3.33 | 2.83 | Smoking and COPD | null | null | ['5', '8', '3', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8zDbTP8RvR098Hw | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.5 | 3 | 2.5 | 0.5 | 3 | 2.5 | 2.73 | 2 | 3.25 | 3.33 | 4 | 1.67 | 2.5 | 1.5 | 3.18 | 3.27 | 1.33 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['1', '1', '5', '1'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7qri8tNOTEODzDi | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.5 | 3 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2.5 | 3 | 5.33 | 2.5 | 2.83 | 3.5 | 3.5 | 3.82 | 3.09 | 1.33 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1dgxQOjjrSrWXZ0 | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 1.5 | 4 | 2 | 3.33 | 2.5 | 2.5 | 2.55 | 2.18 | 2 | 2.67 | 3.67 | Smoking and COPD | null | null | ['8', '8', '9', '2'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2aqOsaxTonLPonN | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 3 | 3 | 1.5 | 2.25 | 2.25 | 1.5 | 2.82 | 3.75 | 1.75 | 4.67 | 3.25 | 2.5 | 2.25 | 2.75 | 2.73 | 3.36 | 3 | 3.67 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_65R7TskFAsfU4yY | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2.25 | 3 | 2.25 | 0.75 | 0.5 | 2.5 | 2.64 | 2.75 | 1.75 | 4 | 2 | 1.92 | 3.5 | 1.5 | 1.91 | 2.82 | 2 | 3.67 | 1.67 | Mental Health | null | ['9', '8', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_7EsCnlf2hNL8SIl | 16 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 5 | 1 | 2.5 | 1.5 | 2.5 | 1 | 2.5 | 2.73 | 3 | 2.5 | 2.67 | 2.5 | 2.33 | 2.5 | 2.5 | 2 | 3.09 | 3.33 | 2.67 | 2.17 | HIV | null | null | null | null | ['3', '6', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6EaRB0Lo6cWdK29 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3.5 | 2.25 | 4 | 1.25 | 2.5 | 1.75 | 3.09 | 1.75 | 1.5 | 2.33 | 3 | 2.33 | 2.25 | 2.5 | 2.09 | 3 | 3 | 3 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6IXkO6T1apLY1NM | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Kids are picking up lots of habits from their parents | 3.25 | 1.5 | 4.25 | 2.25 | 2.25 | 3.5 | 3 | 3.36 | 3 | 2.75 | 3.33 | 4.5 | 2.5 | 3.5 | 2 | 3.18 | 4 | 4.33 | 4 | 3.5 | Smoking and COPD | null | null | ['7', '6', '6', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_28XJ0Y1B7IoXCg1 | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4.5 | 3.5 | 3.5 | 2.75 | 1.75 | 0.75 | 2 | 2.73 | 4.5 | 1.25 | 3.33 | 2.5 | 3 | 3 | 4 | 1.64 | 3.27 | 2 | 4 | 3.17 | Substance abuse | null | null | null | null | null | null | ['5', '6', '7', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['2', '6', '6', '5'] | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_8dH8vsPwS7eoiWv | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Asian,Black/African American | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 2 | 3 | 1.5 | 2.5 | 3.5 | 2.5 | 2 | 4 | 2.5 | 2.67 | 3 | 2.67 | 3.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.67 | Smoking and COPD | null | null | ['4', '5', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_1OMzxEdYpwJ64e9 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 4 | 2 | 2 | 3.5 | 2.5 | 1 | 2.18 | 2 | 2 | 4 | 3.5 | 2.5 | 4 | 2.5 | 2.73 | 3.82 | 0.67 | 4 | 2.67 | Smoking and COPD | null | null | ['2', '4', '3', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1WwJ8B3zAL1xWEt | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3 | 3.5 | 4 | 3 | 2.83 | 2.5 | 2 | 3.09 | 2.91 | 2 | 3.33 | 3.17 | Nutrition | null | null | null | null | null | ['4', '5', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5jZKLJHO03v37SN | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 5 | 3 | 3.5 | 2.5 | 2.5 | 2.91 | 2 | 3.5 | 2.67 | 2 | 2.83 | 3.5 | 2.5 | 2.91 | 2 | 2.67 | 2 | 3 | Chronic Diseases | null | null | null | ['5', '5', '3', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_28XJ0Y1B7IoXCg1 | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4.5 | 3.5 | 3.5 | 2.75 | 1.75 | 0.75 | 2 | 2.73 | 4.5 | 1.25 | 3.33 | 2.5 | 3 | 3 | 4 | 1.64 | 3.27 | 2 | 4 | 3.17 | Mental Health | ['7', '6', '5', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8zDbTP8RvR098Hw | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 3.5 | 3 | 2.5 | 0.5 | 3 | 2.5 | 2.73 | 2 | 3.25 | 3.33 | 4 | 1.67 | 2.5 | 1.5 | 3.18 | 3.27 | 1.33 | 2.67 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['2', '1', '1', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6R9HzAcfawGEMYE | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3.25 | 3.75 | 2 | 2.75 | 1.25 | 1.5 | 2.55 | 3.25 | 1.25 | 3 | 2 | 2.67 | 2 | 3 | 1.73 | 3 | 1.67 | 3.67 | 2.83 | Sexual Health | null | ['7', '7', '9', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7P6icYV1nE37UYw | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 4 | 3.5 | 4.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2 | 1 | 3.67 | 1.5 | 3.5 | 2.73 | 1.82 | 2 | 1.33 | 3.33 | Smoking and COPD | null | null | ['8', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2INtEjc0WLxLdKU | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $100,000–$149,999 | Married | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 3 | 4 | 2.75 | 1.5 | 2 | 1.5 | 1.5 | 3.27 | 4 | 1.5 | 3.33 | 1.5 | 2.5 | 2.75 | 1.5 | 2 | 1.82 | 4 | 3.33 | 2.17 | Nutrition | null | null | null | null | null | ['7', '5', '5', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8XC2OMoOnzEa8wx | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.5 | 4 | 3 | 2.5 | 2 | 2.5 | 3.27 | 4 | 3 | 3.67 | 2 | 3.17 | 2.5 | 2.5 | 2.82 | 2.91 | 2 | 2.67 | 3.5 | Smoking and COPD | null | null | ['3', '2', '5', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3zd4JB8EO1CCA5U | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 1 | 2.5 | 4 | 2.5 | 2.5 | 3.5 | 1.5 | 2.91 | 2 | 3 | 3.33 | 3 | 2.33 | 1.5 | 2.5 | 3.27 | 3.64 | 3.33 | 4 | 2.33 | Smoking and COPD | null | null | ['3', '5', '5', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_8GcX8LUDNg640Sf | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.75 | 3 | 2.5 | 3.25 | 2.75 | 2 | 1.5 | 2.45 | 2.5 | 1.75 | 3.67 | 2.5 | 2.83 | 3 | 1.5 | 2.36 | 2.55 | 1.67 | 3.33 | 2.25 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5kXtqsK0l7mO5SV | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 1.75 | 3.5 | 1 | 2 | 2.5 | 2.5 | 3.18 | 3.5 | 2.5 | 5.33 | 3.5 | 2.17 | 2.75 | 2.5 | 3.27 | 3.36 | 4 | 3 | 2.42 | Smoking and COPD | null | null | ['2', '5', '7', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | Nutrition | null | null | null | null | null | ['4', '9', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8IcMZWpgtebikQU | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.5 | 2.25 | 1.25 | 1.5 | 1.25 | 2.36 | 4 | 1.5 | 4 | 2.5 | 2.5 | 1 | 2.25 | 2.18 | 3 | 1.67 | 2.67 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_76ajFh1m5rQfspd | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Other (please specify) | Italian | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 1.75 | 3 | 2.25 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 4.5 | 2.25 | 2 | 1.5 | 2.92 | 0.75 | 1.25 | 1.91 | 2.27 | 1.67 | 2.67 | 2.25 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5gCRj7O6tT5Z3A5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.5 | 1.5 | 3.25 | 2 | 4.5 | 1.5 | 2.25 | 2.45 | 2 | 2.5 | 3.33 | 2.5 | 2.83 | 3.25 | 3.75 | 2.36 | 3.18 | 2.67 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_23m4NIewvIH5cT2 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 2 | 2.75 | 2.75 | 1.75 | 0.5 | 1.25 | 2.27 | 3.5 | 2.5 | 3.67 | 4.5 | 2.67 | 2 | 3.5 | 2.09 | 4.18 | 2 | 5.33 | 2.42 | Chronic Diseases | null | null | null | ['8', '8', '9', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_2kzCHhN4m2lSYIm | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | Less than $25,000 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 3 | 3.5 | 2.5 | 3 | 2.5 | 4.18 | 2 | 3.5 | 1.33 | 3.5 | 2.67 | 2.5 | 1.5 | 2.73 | 3.45 | 4.67 | 4 | 2.67 | HIV | null | null | null | null | ['8', '6', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6PRInOIpSNAZFBn | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 4 | 2 | 2.5 | 2.5 | 1 | 2 | 4 | 2.5 | 4 | 4 | 2.83 | 3 | 1.5 | 2.91 | 3.45 | 1.33 | 3.33 | 2.5 | Smoking and COPD | null | null | ['4', '5', '6', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_78ldp5lpkLigpsB | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 3.5 | 2.5 | 2 | 2 | 1.5 | 3.64 | 4 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 2.5 | 2.55 | 2.55 | 4 | 2.67 | 2.17 | Smoking and COPD | null | null | ['7', '6', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3d4KAQ4oKUjPUrf | 12 | moderate internal/external locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.25 | 3.5 | 2 | 2.25 | 1.25 | 1.75 | 2.55 | 3.5 | 1.5 | 2.67 | 2.25 | 2.58 | 3.5 | 2.5 | 1.73 | 3.18 | 2 | 3.33 | 2.83 | Smoking and COPD | null | null | ['9', '9', '9', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8qalfiKdmLWAzcf | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3.5 | 3 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4 | 2.5 | 2.67 | 4 | 2.67 | 2.5 | 4 | 2.55 | 4 | 4 | 4.67 | 3.33 | Smoking and COPD | null | null | ['7', '6', '8', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3gZXrPYVeei2WCq | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 3.5 | 3 | 2.5 | 2.5 | 3.5 | 1.5 | 3.64 | 5 | 3 | 2.67 | 4 | 3.33 | 1 | 1 | 3.09 | 3.09 | 4.67 | 4 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '7', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6V3Ft7hN3exQTsj | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 1.5 | 2.5 | 2.5 | 2 | 2 | 2 | 2.5 | 2.91 | 2.5 | 1.5 | 4 | 4.5 | 2.17 | 4 | 3 | 2.36 | 4.36 | 2 | 4 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '4', '4', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7QEXq34qx0im34J | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Motivation | 3 | 4 | 3 | 2 | 3 | 4.5 | 2 | 2.55 | 4.5 | 2.5 | 2 | 3 | 3.17 | 2.5 | 2.5 | 3.09 | 3.64 | 2 | 4 | 2.33 | Smoking and COPD | null | null | ['6', '6', '6', '3'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5ijOCmV2Pw97sGB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2 | 4 | 3 | 1.5 | 3 | 1.5 | 2.73 | 3 | 3 | 2.67 | 3 | 2.5 | 4.5 | 2.5 | 2.91 | 2.55 | 3.33 | 2.67 | 3 | Sexual Health | null | ['4', '7', '9', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3cUJY65T5z8Qd6q | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Quitting smoking is wise | 4 | 4 | 4 | 0.5 | 2.5 | 3 | 3.5 | 4.55 | 3 | 3.5 | 2.67 | 1.5 | 2 | 1 | 3 | 3.09 | 2.55 | 4.67 | 2.67 | 2.83 | Smoking and COPD | null | null | ['7', '7', '8', '2'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6niihpHjeQUQ0pz | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 4 | 4 | 3 | 2.5 | 2.5 | 2 | 3.27 | 2 | 2 | 4 | 3.5 | 2.5 | 2.25 | 3.5 | 2.73 | 3.36 | 3.33 | 3.67 | 3.25 | Nutrition | null | null | null | null | null | ['5', '2', '7', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7sb83Zlu5h7O5No | 19 | high internal locus of control | 18–24 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.5 | 4 | 1.75 | 3.75 | 2 | 1.75 | 2.5 | 3.27 | 1 | 2.75 | 2.33 | 2.5 | 2.25 | 1 | 2.75 | 2.27 | 2.64 | 2 | 3.33 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3rIV6WAwLPcxEza | 10 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3 | 3.5 | 3.5 | 3.5 | 2.5 | 2.5 | 2.73 | 3 | 3.5 | 5.33 | 5 | 3.33 | 3.5 | 1.5 | 3.64 | 4 | 3.33 | 4 | 2 | HIV | null | null | null | null | ['3', '7', '7', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1lKxBXI0pj2i3NY | 12 | moderate internal/external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 | Chronic Diseases | null | null | null | ['3', '2', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | Mental Health | ['8', '9', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5lKCsCrWwDxxg8S | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | null | null | Type in every thought that came to mind viewing this material. | Quit smoking | 3 | 4 | 2 | 3.5 | 3.5 | 1.5 | 1.5 | 3.09 | 4 | 3.5 | 2.67 | 3.5 | 3.67 | 2.5 | 4.5 | 2.55 | 3.45 | 2 | 2.67 | 2 | Smoking and COPD | null | null | ['7', '7', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7KVhr97F3jbEaot | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['6', '4', '5', '8'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 3 | 3.5 | 1 | 2.5 | 2.5 | 2.55 | 3 | 2 | 5.33 | 4 | 2.5 | 2 | 2.5 | 3.09 | 3.27 | 1.33 | 4 | 3.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_12yOSOyWk5bplIx | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Supporting harm reduction programs for intravenous drug users can minimize the risk of HIV spread in high-risk populations. | 2.5 | 3.5 | 4 | 2.5 | 3 | 3.5 | 2.5 | 2.55 | 2.5 | 3 | 5.33 | 2 | 2.67 | 2.5 | 2 | 3.82 | 2.36 | 2 | 1.33 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '8', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | Substance abuse | null | null | null | null | null | null | ['8', '6', '6', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_87kuQkDE1unALWn | 12 | moderate internal/external locus of control | 45–54 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Arts/Entertainment | null | Prefer not to say | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | Type in every thought that came to mind viewing this material. | Respiratory health | 3 | 3.5 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.91 | 2.75 | 1.5 | 4 | 3 | 2.25 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['6', '3', '5', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7gGtUSY4YVBJJ7u | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment,Mental health condition | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 3 | 4.5 | 1.75 | 1.75 | 1.75 | 2.75 | 3.55 | 4 | 3 | 2 | 3.75 | 2.5 | 4 | 2 | 2.27 | 3.09 | 3.33 | 3 | 2.5 | Smoking and COPD | null | null | ['9', '8', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7HoDqIveaMWtTIJ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.75 | 3.75 | 3 | 2.5 | 2.5 | 2.25 | 1.5 | 2.91 | 2 | 1.5 | 3.67 | 2.5 | 2.33 | 2.5 | 1.25 | 2.36 | 3 | 1.67 | 4 | 2.42 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '8', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_77rSTUNeVoqYdP3 | 7 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | Prefer not to say | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3.5 | 4 | 1.5 | 3.5 | 1.5 | 3.5 | 3.27 | 2.5 | 1.5 | 4 | 2 | 2.5 | 4.5 | 3.5 | 2.18 | 2.91 | 2 | 4 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '7', '7', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_7qmeyGLr7P6sUui | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.5 | 2 | 1.5 | 1.25 | 1.25 | 2.55 | 3.25 | 1.5 | 3.67 | 2.75 | 2.25 | 1.5 | 1.25 | 2 | 3.09 | 1.67 | 4 | 1.83 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_8GcX8LUDNg640Sf | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 1.75 | 3 | 2.5 | 3.25 | 2.75 | 2 | 1.5 | 2.45 | 2.5 | 1.75 | 3.67 | 2.5 | 2.83 | 3 | 1.5 | 2.36 | 2.55 | 1.67 | 3.33 | 2.25 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5Y9XEjxXyWkM2xb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.5 | 5 | 2 | 1.5 | 3.5 | 4 | 3.5 | 3.45 | 3 | 1.5 | 5.33 | 2 | 2.67 | 1.5 | 3 | 3.45 | 3.27 | 2 | 4.67 | 3.17 | Sexual Health | null | ['3', '8', '4', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7VBFatjNNX9o9Ox | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | Type in every thought that came to mind viewing this material. | Drug abuse by children | 1.5 | 3.5 | 4 | 0.5 | 2 | 2.5 | 3 | 3.45 | 4 | 3 | 5.33 | 3.5 | 2.17 | 3 | 2 | 3.45 | 2.55 | 3.33 | 1.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['7', '6', '7', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_22s8zNCGIRk6DKZ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2 | 2 | 3.5 | 1.5 | 2.5 | 3.5 | 2.36 | 2 | 2.5 | 4 | 2 | 2.33 | 0.5 | 1.5 | 2.91 | 2.91 | 2 | 4 | 2 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1WNEfeYzf1WYLzd | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.25 | 2 | 3 | 2.5 | 1.5 | 2.5 | 2 | 2.91 | 5 | 2 | 2 | 3 | 3 | 3.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.42 | Mental Health | null | ['7', '5', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_3fndLcXg4pIlqOl | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | The danger of vipes | 4 | 3.5 | 4.5 | 1.5 | 2.5 | 3.5 | 1.75 | 3.18 | 4 | 1.5 | 2.67 | 1 | 2.67 | 3.5 | 2.5 | 2.55 | 2 | 2.67 | 3.33 | 2.83 | Smoking and COPD | null | null | ['6', '1', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7rIQyopTwuiS1Gl | 8 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Physical disability | ['9', '9', '9', '9'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 1.5 | 3 | 4 | 1.25 | 2.25 | 2.09 | 2.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 1.25 | 2 | 2.82 | 1.67 | 3 | 1.5 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_81mqvN2lUccHWIq | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | ['5', '5', '2', '5'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3.25 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 2.73 | 1 | 2.25 | 4 | 2 | 2.17 | 1.5 | 4 | 2.82 | 2.73 | 1.67 | 1.33 | 2.75 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_1cmpE1PtQ3Zq0yR | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 1.25 | 3.5 | 1.75 | 1.25 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 2.75 | 0.5 | 2 | 2.09 | 2.55 | 3 | 2.67 | 2 | Substance abuse | null | null | null | null | null | null | ['5', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1JJytcJf8N1ahMv | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.5 | 3.5 | 3.5 | 2.5 | 4 | 1.75 | 3.5 | 3.82 | 3 | 3.5 | 2.67 | 2.75 | 3.17 | 3.5 | 4 | 2.64 | 3.27 | 4 | 3.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '2', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_8oQtcTNotWHpaal | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Cancer and smoking. Death sentence | 1.5 | 3 | 2.5 | 2.25 | 2 | 1.75 | 2.5 | 3 | 3.25 | 2.25 | 3.67 | 2.75 | 2.5 | 3.25 | 0.5 | 2.45 | 2.27 | 3 | 2 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6F5oWwa1oh7gRuF | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | Mental health condition | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3 | 5 | 2 | 2.5 | 2.75 | 2 | 2.91 | 2.5 | 2 | 4 | 3 | 2.33 | 2 | 2.75 | 2.82 | 2.45 | 2 | 2 | 3 | HIV | null | null | null | null | ['5', '6', '4', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3ISgvT7lRAEesxP | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3 | 2 | 2 | 1 | 1.5 | 2.36 | 2.75 | 1.75 | 3.67 | 3 | 2.25 | 1 | 1.5 | 2 | 3.27 | 1.33 | 4 | 2.08 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Smoking and COPD | null | null | ['7', '5', '7', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_54cKb2720obU3gd | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Risk of pulmonary hypertension. | 2.25 | 3 | 3.75 | 2.5 | 1.25 | 2 | 3.25 | 2.55 | 2.5 | 2 | 4 | 3 | 2.08 | 2.25 | 1.25 | 2.55 | 3.36 | 1.67 | 5.33 | 2.58 | Mental Health | ['2', '6', '5', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3Wn0NLiQEYscgXD | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3 | 4.25 | 2.75 | 2.75 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.67 | 1.75 | 2.92 | 1.75 | 2 | 1.73 | 1.73 | 1.67 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6CCU5s5HovWugol | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | Spanish | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 2.5 | 3.75 | 2 | 3 | 3.75 | 3.5 | 2.91 | 2.5 | 1.25 | 5 | 3 | 2.5 | 2.25 | 2.75 | 3.18 | 3.09 | 1.33 | 3 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '7', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1BwJDwI2Sq4fuRE | 18 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 1.5 | 3 | 1.5 | 3 | 1 | 1.75 | 1.5 | 3.09 | 4.5 | 1.25 | 2.67 | 2 | 2.83 | 2.25 | 4 | 1.82 | 2.73 | 3.33 | 2.67 | 1.75 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5GKyazhpkROuS4X | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.25 | 2.5 | 1.25 | 3.5 | 3.75 | 3.45 | 2 | 2.5 | 3.67 | 3.5 | 1.92 | 3.25 | 2.5 | 3.18 | 3.64 | 3 | 3.33 | 2 | Sexual Health | null | ['5', '6', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_4S3oo7FshNPMLa2 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Buddhism | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 | Smoking and COPD | null | null | ['3', '3', '9', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
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