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values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
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values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
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values | first_language_text
stringclasses 1
value | highest_education
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values | employment_status
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values | employment_status_text
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values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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values | question
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values | response
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float64 1
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4.5
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float64 0.5
4.5
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float64 1.27
4.55
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float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
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float64 0.67
4.67
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float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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values | media_path
stringclasses 35
values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_7erpNxI9XMPqYRH | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Beware of AIDS | 2.5 | 2 | 4.75 | 3.5 | 2 | 3 | 0.5 | 2.55 | 3 | 1.5 | 5.33 | 3.5 | 2.83 | 1.5 | 2.5 | 3.09 | 2.36 | 4 | 1.33 | 2.75 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_12SCIppzNds1fmC | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3.5 | 3.5 | 2 | 2.5 | 1.5 | 2 | 2 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.17 | 3 | 1.5 | 2.91 | 2.91 | 3.33 | 3.33 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_39NoozvcUAW4YeZ | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3.5 | 4 | 4.75 | 2 | 1 | 2.5 | 2 | 2.91 | 4 | 1 | 4 | 3.75 | 2.33 | 2 | 3.5 | 2.36 | 3.91 | 2 | 5.33 | 2.92 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_30orZemSmG1PDsf | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | Addiction risk: Drug abuse can easily lead to physical and psychological dependence and form addiction. | 3.5 | 5 | 1.5 | 1 | 0.5 | 2.5 | 3 | 3.45 | 2 | 3.5 | 4 | 2.5 | 1.17 | 1 | 2.5 | 3.27 | 2.91 | 2.67 | 2 | 2.17 | Substance abuse | null | null | null | null | null | null | ['8', '5', '5', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_8KCsFhpuJq3UkAm | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 2 | 2 | 2 | 3.5 | 3.5 | 1.5 | 2.09 | 2 | 3.5 | 3.33 | 3 | 2.5 | 3.5 | 3.5 | 3.45 | 3.64 | 1 | 5.33 | 3.33 | HIV | null | null | null | null | ['6', '6', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3kHSHj4I4nd7Gkk | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.75 | 2.5 | 1 | 2.5 | 1.25 | 1.5 | 2.64 | 3 | 1.5 | 3.33 | 2.25 | 2.17 | 1.25 | 0.5 | 1.91 | 2.73 | 1.33 | 4.33 | 1.75 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6CiD6ZnMVcwqVMt | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3.25 | 2 | 1.5 | 2.5 | 1.75 | 0.75 | 2.27 | 3.75 | 1.5 | 3.33 | 3.75 | 2.58 | 1 | 1 | 2.09 | 3.45 | 1.67 | 4.33 | 2.17 | HIV | null | null | null | null | ['9', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3dM5V9j1jYuDBDz | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.75 | 1.5 | 3.5 | 3 | 1.5 | 1.75 | 2.55 | 3.5 | 3 | 5.33 | 1 | 3.33 | 2.5 | 3.5 | 3.09 | 2.55 | 0.67 | 4 | 1.5 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3wLCjZ6BPehRpA6 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Other (please specify): | Real estate | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3.5 | 2 | 2 | 3 | 3 | 3 | 3.45 | 3.5 | 2.5 | 5.33 | 4 | 2.83 | 1.5 | 2.5 | 3.45 | 3 | 2 | 3 | 2 | Chronic Diseases | null | null | null | ['9', '7', '9', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1NaYgexgPjaqaCa | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3.25 | 2.25 | 3 | 3 | 1.75 | 1.75 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 3.17 | 3.25 | 2.5 | 2.09 | 2.36 | 2.67 | 4 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3gXU9GPZWvfmVu9 | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4 | 3 | 2.5 | 2 | 3.5 | 2 | 3.64 | 2.5 | 3.5 | 2 | 2 | 2.33 | 2.5 | 2 | 3.09 | 2.55 | 3.33 | 2 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '7', '4', '7'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_2kGkAK7M14OJLbQ | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.75 | 4 | 4.5 | 2.75 | 1 | 1.75 | 1.5 | 3.18 | 2.25 | 1.75 | 3.67 | 2.5 | 2 | 3.25 | 3 | 2.27 | 3.45 | 3 | 4 | 2.83 | Nutrition | null | null | null | null | null | ['6', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1JJytcJf8N1ahMv | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4.5 | 3.5 | 3.5 | 2.5 | 4 | 1.75 | 3.5 | 3.82 | 3 | 3.5 | 2.67 | 2.75 | 3.17 | 3.5 | 4 | 2.64 | 3.27 | 4 | 3.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '2', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3yqMPnZYa8dMDPH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 2 | 3.5 | 1 | 1 | 2.55 | 2.5 | 2 | 3.33 | 2.5 | 2.67 | 2 | 1.5 | 2 | 2.73 | 1.33 | 4 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['3', '7', '3', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3qmQz02M9s3FhYt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 1.5 | 3 | 4 | 3 | 2.5 | 2.5 | 3 | 2.91 | 3 | 3 | 4 | 4.5 | 2.83 | 2.5 | 1.5 | 3.09 | 3.45 | 3.33 | 2.67 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '4', '2', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8wA55mcn7nUwiyJ | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | Smoking is dangerous and can cause cancer. | 2.5 | 1.5 | 3.75 | 1.5 | 3.75 | 3 | 3.5 | 2.73 | 2 | 1.75 | 2.67 | 3.5 | 2.42 | 1.5 | 1 | 2.45 | 3.27 | 4 | 4 | 3.08 | Smoking and COPD | null | null | ['5', '3', '6', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3I9MzRUwAKQ5cn1 | 14 | moderate internal/external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3 | 4 | 2.5 | 1 | 1.5 | 1.5 | 2.55 | 3 | 2 | 4.67 | 4.5 | 2.17 | 2.5 | 1.5 | 2.55 | 3.82 | 2.67 | 4 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['5', '3', '6', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['1', '1', '1', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1dS9JVg7eiw6YI3 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 3.25 | 3 | 3.25 | 2.5 | 3.25 | 1.75 | 2.36 | 3 | 2.5 | 2 | 2.5 | 2.92 | 2 | 1 | 2.64 | 2.36 | 1.33 | 2 | 2.67 | HIV | null | null | null | null | ['8', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | Chronic Diseases | null | null | null | ['7', '7', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_64HtZcf4CNb4v0q | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Asian,Hispanic/Latino | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4.5 | 4 | 3.5 | 2.5 | 2.5 | 3.5 | 4 | 3 | 3.5 | 2.67 | 3 | 3 | 2.5 | 4.5 | 2.91 | 2.91 | 4.67 | 1.33 | 4 | Mental Health | ['4', '4', '5', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6JKGRQejMfT95Qt | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 1 | 1.5 | 2.67 | 3 | 2 | 3.5 | 2.5 | 2.55 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '5', '9', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3H0RqlSba8MSBad | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3 | 3 | 3.5 | 3 | 1 | 2.5 | 2.64 | 2.5 | 1.5 | 5 | 4.25 | 3 | 2.25 | 3.5 | 2.27 | 3.55 | 1.67 | 3.33 | 2.33 | Mental Health | null | ['9', '8', '9', '7'] | null | null | null | null | null | null | null | null | null |
R_5ZKteGMvR8UjASW | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 2 | 2.75 | 2.5 | 2.5 | 2 | 2.55 | 3.75 | 1.5 | 4 | 3 | 3 | 0.5 | 2.5 | 2.55 | 2.36 | 0.67 | 2 | 2.33 | HIV | null | null | null | null | ['3', '8', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6Vz3WrrJA4uMmiM | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 4 | 4.5 | 3 | 1.5 | 0.5 | 3.5 | 3 | 4.55 | 2 | 3 | 4 | 2 | 1.33 | 2 | 1.5 | 3.45 | 2.91 | 4.67 | 4 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '4', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5D8sx007fcAdSKb | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.5 | 2 | 3 | 1.5 | 2.5 | 3.18 | 3.75 | 3.5 | 3.67 | 3.5 | 2.92 | 2.5 | 2.5 | 2.82 | 3.36 | 3 | 3 | 2.17 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5anIe3T1FGNifAu | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | Yes | Hearing impairment,None | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 1 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 2 | 2.5 | 1.5 | 4 | 3 | 2.5 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1Vs6nEQvpfeL1bk | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Other (please specify): | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.25 | 3.5 | 2.25 | 1.75 | 2.5 | 1.75 | 3 | 4.25 | 1.5 | 3.67 | 3.25 | 2.75 | 2.5 | 2.5 | 2.45 | 3.64 | 3 | 4.33 | 3 | Nutrition | null | null | null | null | null | ['9', '9', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3G0axWtMsRyHPLX | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.5 | 2.5 | 2.5 | 2.5 | 1.5 | 2 | 2 | 2.91 | 3.5 | 2.75 | 3.33 | 2 | 2.5 | 4.5 | 2 | 2.64 | 2.73 | 2.67 | 4 | 2.67 | Mental Health | ['9', '8', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5LjOqgr6T1Nftkr | 19 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 3.25 | 3.25 | 2.25 | 1.25 | 2.25 | 3.25 | 1.75 | 2.36 | 3 | 1.25 | 3 | 2.5 | 2.17 | 2 | 1.75 | 2.45 | 2.45 | 1.33 | 2.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '8', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5Gx1SkzPVg9DnYD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3.25 | 1.75 | 2.25 | 1.5 | 2 | 2.45 | 3.25 | 1.5 | 3.33 | 2.75 | 2.42 | 1.5 | 1.5 | 2 | 3 | 1.67 | 4 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_32FfohGUsdcxh0O | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 2 | 3.5 | 3.5 | 1.5 | 0.5 | 2 | 3 | 2.5 | 4 | 2.5 | 3.33 | 2.75 | 1.5 | 2.55 | 2.91 | 0.67 | 3.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['5', '7', '6', '5'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1Entpcu5IcZaXKv | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Independent | null | Native Hawaiian/Other Pacific Islander | English | English | null | Associate’s degree | Employed part-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 2.5 | 3 | 3.5 | 2.5 | 3.5 | 0.5 | 2.55 | 5 | 4.5 | 4 | 2 | 3.67 | 3.5 | 1.5 | 4 | 2.18 | 3.33 | 4 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '8', '6', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7VBFatjNNX9o9Ox | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 1.5 | 3.5 | 4 | 0.5 | 2 | 2.5 | 3 | 3.45 | 4 | 3 | 5.33 | 3.5 | 2.17 | 3 | 2 | 3.45 | 2.55 | 3.33 | 1.33 | 2.33 | Sexual Health | null | ['4', '1', '3', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5vUOWpPIxpd5DtD | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | Type in every thought that came to mind viewing this material. | Transmission | 2 | 2.75 | 3.5 | 2 | 2.25 | 3 | 1.75 | 2.91 | 3 | 1.5 | 3 | 3.5 | 2.42 | 0.5 | 3 | 2.45 | 3.09 | 2.67 | 3.33 | 2.83 | Substance abuse | null | null | null | null | null | null | ['6', '5', '4', '3'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_2duhXeLfhIrB4Br | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 4 | 1.5 | 2.5 | 3.5 | 2 | 3.27 | 2 | 1.5 | 4 | 2 | 2 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 4 | 3.67 | Smoking and COPD | null | null | ['6', '9', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_124iw4SkO8rMQ7i | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 1.5 | 2.5 | 4 | 0.5 | 2.5 | 4.5 | 4 | 3.27 | 3.5 | 2.75 | 3.33 | 4 | 2.17 | 2 | 4.5 | 3.55 | 3.45 | 2.67 | 2 | 3 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_72z7IIITzU2Udhw | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.25 | 2.25 | 2 | 1.5 | 2 | 1 | 2.91 | 2 | 1 | 4 | 2.75 | 1.83 | 1.25 | 1.5 | 2.18 | 3.18 | 3 | 4 | 1.83 | Chronic Diseases | null | null | null | ['9', '9', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | Substance abuse | null | null | null | null | null | null | ['1', '1', '1', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3HMRLXiFg8Msr3z | 9 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2.5 | 2 | 3 | 2 | 2 | 2 | 2.91 | 2 | 2.5 | 3.33 | 2.5 | 2.33 | 2.5 | 3.5 | 2.55 | 2.73 | 2.67 | 2.67 | 2.33 | Chronic Diseases | null | null | null | ['8', '4', '8', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_65R7TskFAsfU4yY | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2.25 | 3 | 2.25 | 0.75 | 0.5 | 2.5 | 2.64 | 2.75 | 1.75 | 4 | 2 | 1.92 | 3.5 | 1.5 | 1.91 | 2.82 | 2 | 3.67 | 1.67 | Mental Health | null | ['9', '8', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Mental Health | ['6', '9', '6', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6u1SpAftgdQA0eJ | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 2.5 | 2 | 1.75 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 3.33 | 2.5 | 2.42 | 1.25 | 1.75 | 2 | 2.91 | 1.67 | 3.67 | 1.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6lnUp4OjGSkkhWR | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | ['7', '8', '7', '7'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2 | 2.75 | 2.5 | 1.5 | 1.5 | 4.25 | 3 | 3 | 2.5 | 2.67 | 3 | 2.33 | 2.5 | 2.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.92 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5vH0AYKdWWpG6mB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1.82 | 3.5 | 1 | 4 | 3.5 | 2.5 | 3 | 4.5 | 2 | 3.64 | 2 | 3.33 | 3.5 | Smoking and COPD | null | null | ['6', '5', '6', '7'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_3CRc8bL3hHlpj5D | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 2.5 | 3 | 3 | 0.75 | 1.5 | 2.82 | 3.25 | 1.5 | 3.33 | 1.75 | 3.08 | 1.25 | 2.5 | 1.73 | 2.73 | 1.67 | 3 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3d4KAQ4oKUjPUrf | 12 | moderate internal/external locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3.25 | 3.5 | 2 | 2.25 | 1.25 | 1.75 | 2.55 | 3.5 | 1.5 | 2.67 | 2.25 | 2.58 | 3.5 | 2.5 | 1.73 | 3.18 | 2 | 3.33 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1OMzxEdYpwJ64e9 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.5 | 4 | 2 | 2 | 3.5 | 2.5 | 1 | 2.18 | 2 | 2 | 4 | 3.5 | 2.5 | 4 | 2.5 | 2.73 | 3.82 | 0.67 | 4 | 2.67 | Sexual Health | null | ['2', '5', '8', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5M38S9MTrShXonL | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.75 | 1 | 3 | 2.25 | 2 | 2.5 | 3 | 3.75 | 1.5 | 4 | 3.5 | 3 | 1 | 3 | 2.36 | 2.91 | 2 | 2.67 | 1.67 | Mental Health | ['8', '5', '8', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_31HBQSnscKAZAqt | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Separated | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.73 | 5 | 0.5 | 4 | 4 | 2.33 | 2.5 | 4.5 | 1.82 | 4.36 | 2 | 5.33 | 2.67 | Smoking and COPD | null | null | ['7', '9', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6wQYBYRDAfaPcvT | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4 | 1.5 | 2.5 | 2 | 4.5 | 3.64 | 3.5 | 3 | 3.33 | 3 | 2.5 | 3 | 4.5 | 2.73 | 3.45 | 4 | 3.33 | 2.83 | HIV | null | null | null | null | ['7', '7', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7P7DtnWo9qSmR9e | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 | Smoking and COPD | null | null | ['4', '8', '4', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2KwHuaPKN3lTPGx | 16 | high internal locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Christianity | null | Moderate | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Mental health condition | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 2 | 2.25 | 4.5 | 4 | 2.5 | 1.5 | 2.64 | 2 | 1.5 | 1.33 | 4.5 | 3.5 | 2.5 | 2.25 | 1.82 | 3.73 | 3 | 3.33 | 3.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3IJF20yAnqGvOQ9 | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4.25 | 3.5 | 1.75 | 2 | 2.5 | 2.75 | 3.18 | 1.5 | 2.25 | 3.67 | 3 | 1.75 | 1 | 1 | 2.73 | 2.45 | 1.67 | 3 | 2.83 | HIV | null | null | null | null | ['8', '7', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1ss5Hz4iMIP0Hhn | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Asian,White/Caucasian,Native American/Alaska Native,Native Hawaiian/Other Pacific Islander | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 2.5 | 2.73 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 2.91 | 3.64 | 2 | 5.33 | 2 | Chronic Diseases | null | null | null | ['5', '6', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_8fyfQbDsSOMl1DB | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 2.5 | 3 | 2.5 | 1.5 | 0.5 | 0.5 | 2.18 | 2 | 2.5 | 2.67 | 2 | 2 | 0.5 | 1.5 | 1.82 | 2.91 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['1', '1', '2', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6JKGRQejMfT95Qt | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | none | 3 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 1 | 1.5 | 2.67 | 3 | 2 | 3.5 | 2.5 | 2.55 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '5', '9', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3C9Oe5K8mwTqccB | 16 | high internal locus of control | 25–34 | Non-Binary/Third Gender | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Other (please specify) | Co-habiting with my partner | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 2.75 | 2.5 | 1.75 | 3.5 | 3.25 | 3.5 | 3.27 | 5 | 1.5 | 3.33 | 3.75 | 3.42 | 1 | 0.5 | 2.64 | 2.45 | 1.67 | 1.33 | 2.17 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_31HBQSnscKAZAqt | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Separated | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.73 | 5 | 0.5 | 4 | 4 | 2.33 | 2.5 | 4.5 | 1.82 | 4.36 | 2 | 5.33 | 2.67 | Sexual Health | null | ['8', '8', '9', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_53c6YPwzx6n2Hv3 | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Student | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 5 | 1 | 4.5 | 4 | 2.25 | 3 | 4 | 3 | 2.5 | 5.33 | 1.5 | 3.83 | 1.25 | 2 | 3.18 | 2.55 | 3.33 | 2.67 | 1.33 | Nutrition | null | null | null | null | null | ['7', '8', '7', '1'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6QLp0ePnysMntnb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.75 | 1.25 | 1.5 | 2 | 2.55 | 1.67 | 2.67 | 2.25 | Mental Health | null | ['7', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6um97YjUyZIIH6N | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 1 | 1.5 | 1.5 | 1.5 | 2.5 | 3.09 | 2 | 2.5 | 2.67 | 3 | 1.67 | 1.5 | 3.5 | 2.18 | 3.27 | 4.67 | 4 | 1.67 | Mental Health | ['7', '7', '8', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6Ve8ZUKyrOXVXtj | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 2.5 | 2 | 2.5 | 1.25 | 1.5 | 2.45 | 2.75 | 1.75 | 3.67 | 2.75 | 2.42 | 2.25 | 3.5 | 2.09 | 3.45 | 1.67 | 3 | 2.25 | Sexual Health | null | ['8', '8', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3tsxLwlzYX4J4R3 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 2 | 2.5 | 1.5 | 1.75 | 3 | 2.5 | 2.36 | 3.75 | 2 | 2 | 4 | 2.33 | 3 | 3.5 | 2.36 | 3.82 | 2 | 4.67 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '1', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6X7wZ4XsMyqUUJH | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | Mental health condition | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.75 | 3.25 | 3 | 3.75 | 2.75 | 1.5 | 3.75 | 3.45 | 2 | 1.5 | 4 | 3.25 | 2.83 | 2.25 | 3 | 2.18 | 3.36 | 4 | 4.67 | 2.5 | Chronic Diseases | null | null | null | ['6', '6', '6', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Chronic Diseases | null | null | null | ['9', '6', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_2YSpQNsoC1kCCpK | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | Prefer not to say | Single | null | Single, living with family | null | No | Prefer not to say | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 3.5 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.09 | 2 | 3.33 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['4', '4', '3', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8kKVtju09j5o206 | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Prefer not to say | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.25 | 2.25 | 1.5 | 1.75 | 2.75 | 3.5 | 3.75 | 3.27 | 1.75 | 3.25 | 2.67 | 4.5 | 2.08 | 2.5 | 2.5 | 3.18 | 3.64 | 4.67 | 3.33 | 2.08 | Chronic Diseases | null | null | null | ['6', '4', '3', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_22Eqg95WKFTNsIl | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2 | 2.5 | 2.5 | 2.5 | 2 | 2 | 2.55 | 1.5 | 1.5 | 3.33 | 3 | 2.17 | 1.5 | 4.5 | 2.18 | 3.64 | 2 | 4 | 2.5 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8qlvgwPikalU1Ji | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4.5 | 2.75 | 1.5 | 2.5 | 2.25 | 3 | 3.27 | 3 | 2.25 | 2 | 3 | 2.33 | 4 | 3 | 2.18 | 3.45 | 1.33 | 5.33 | 2.75 | Substance abuse | null | null | null | null | null | null | ['7', '8', '5', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3Sv0PCV2qPoyHMl | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2.5 | 2 | 3 | 3 | 2 | 2.5 | 2.5 | 2 | 1.5 | 3.5 | 4 | 2.5 | 2.17 | 2 | 3.5 | 3.27 | 3.45 | 2 | 5.33 | 2.67 | Sexual Health | null | ['9', '6', '5', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6CCU5s5HovWugol | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | Spanish | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2.5 | 3.75 | 2 | 3 | 3.75 | 3.5 | 2.91 | 2.5 | 1.25 | 5 | 3 | 2.5 | 2.25 | 2.75 | 3.18 | 3.09 | 1.33 | 3 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '7', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3WAr0fMj1LGlk2k | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 4.5 | 2 | 3 | 3 | 0.5 | 2 | 3.09 | 4 | 1.5 | 2 | 3 | 3.33 | 2.5 | 3.5 | 1.27 | 2.91 | 2 | 2.67 | 1.67 | Sexual Health | null | ['9', '7', '8', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1PJtjfWz04wmPmx | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 4 | 3 | 1.5 | 1.5 | 4.5 | 3.5 | 4 | 3.5 | 2.5 | 2.67 | 5 | 2.17 | 2.5 | 4 | 3.27 | 3.82 | 2.67 | 1.33 | 2.67 | Nutrition | null | null | null | null | null | ['8', '5', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['5', '7', '5', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3Wn0NLiQEYscgXD | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 4.25 | 2.75 | 2.75 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.67 | 1.75 | 2.92 | 1.75 | 2 | 1.73 | 1.73 | 1.67 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '1', '1'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3pLYP91pEhPhaql | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4.5 | 3 | 3 | 3.5 | 2.5 | 3.5 | 3.5 | 2.73 | 3 | 2 | 2 | 2 | 3 | 3.5 | 2 | 2.55 | 2.36 | 2 | 1.33 | 2.5 | Sexual Health | null | ['6', '7', '8', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3mDIQVFrcvQVh0W | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 3 | 3 | 2 | 1.5 | 3.5 | 4.5 | 2.5 | 3.45 | 2 | 2.5 | 4 | 4 | 2.33 | 2.5 | 3.5 | 3.64 | 3.64 | 3.33 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '6', '6', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_8R7UsUnmCh7Trvc | 20 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 2.5 | 3.5 | 3.5 | 2.5 | 0.75 | 2.64 | 4.5 | 0.5 | 4 | 2.75 | 3.83 | 0.5 | 1.5 | 2.18 | 3.18 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '1', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7R00zkNWw71hfUt | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4 | 2.25 | 2.5 | 2 | 2.5 | 2.25 | 3.36 | 4 | 3 | 2.67 | 3 | 2.83 | 2.5 | 3.25 | 2.73 | 3.09 | 2.67 | 3.67 | 3.08 | Smoking and COPD | null | null | ['9', '9', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_3s9pH8mVAo6lw7D | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 4 | 2.5 | 2.5 | 3.5 | 4 | 3.45 | 2.5 | 3.5 | 3.33 | 3.5 | 2.5 | 4 | 3.5 | 3.45 | 3.27 | 4 | 2 | 3.5 | Mental Health | ['8', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | Sexual Health | null | ['7', '8', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7CEjPR5yATjF21M | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Prefer not to say | null | null | Type in every thought that came to mind viewing this material. | Cherish life | 4 | 3.5 | 2 | 1.5 | 2.5 | 3.5 | 3.5 | 2.91 | 4 | 0.5 | 2.67 | 4 | 2.67 | 3.5 | 2.5 | 2.18 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['6', '7', '5', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3Wn0NLiQEYscgXD | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4.25 | 2.75 | 2.75 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.67 | 1.75 | 2.92 | 1.75 | 2 | 1.73 | 1.73 | 1.67 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3IJF20yAnqGvOQ9 | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4.25 | 3.5 | 1.75 | 2 | 2.5 | 2.75 | 3.18 | 1.5 | 2.25 | 3.67 | 3 | 1.75 | 1 | 1 | 2.73 | 2.45 | 1.67 | 3 | 2.83 | Smoking and COPD | null | null | ['6', '9', '7', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5DHoZzBBUwMdWDv | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 2.5 | 2.5 | 1.5 | 3 | 2.25 | 3 | 2.45 | 2.75 | 1 | 4 | 3 | 2.42 | 1.75 | 4 | 2.27 | 3.09 | 1 | 2.67 | 2.42 | Substance abuse | null | null | null | null | null | null | ['8', '7', '9', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_8rRg9SoguStsCOJ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.75 | 3.5 | 3.25 | 2.25 | 1.75 | 2.25 | 2.25 | 2.91 | 3.75 | 1.25 | 3.33 | 2.25 | 2.58 | 2 | 2.5 | 2.18 | 3.27 | 1.67 | 4.33 | 2.33 | Chronic Diseases | null | null | null | ['3', '5', '3', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_8DH01kat7om3yTj | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 | HIV | null | null | null | null | ['6', '7', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3R4n0p4xuKpi82d | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 2.75 | 2 | 1.75 | 1.25 | 1.5 | 2.45 | 3 | 1.5 | 3.67 | 2.5 | 2.25 | 2.25 | 2.25 | 2 | 3.36 | 1.67 | 4 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_16bu92RzLlyF5g1 | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living with family | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.25 | 3 | 1.75 | 1.5 | 1.5 | 4.5 | 1.75 | 2.36 | 2.5 | 1.5 | 3.67 | 2.25 | 1.83 | 2.25 | 2.25 | 3.18 | 3.09 | 1.67 | 4 | 1.25 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5LjOqgr6T1Nftkr | 19 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 3.25 | 2.25 | 1.25 | 2.25 | 3.25 | 1.75 | 2.36 | 3 | 1.25 | 3 | 2.5 | 2.17 | 2 | 1.75 | 2.45 | 2.45 | 1.33 | 2.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '8', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_8gI5Qs7PKQ0SqhE | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino,White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Unemployed | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition,None | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2 | 2 | 3 | 2.5 | 0.5 | 3.5 | 4.5 | 2.73 | 4 | 2.5 | 4 | 3 | 2.33 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['4', '5', '5', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5vH0AYKdWWpG6mB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.5 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1.82 | 3.5 | 1 | 4 | 3.5 | 2.5 | 3 | 4.5 | 2 | 3.64 | 2 | 3.33 | 3.5 | Mental Health | ['5', '4', '6', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3FfeiDIoODdF1DX | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 2 | 3.5 | 2.75 | 2 | 1.5 | 2.25 | 1.75 | 2.45 | 3.5 | 2.5 | 3 | 3.75 | 2.33 | 3 | 2.5 | 2.55 | 3.27 | 1.33 | 3 | 2.08 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '9', '9', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_6pALdDsI69ONQPy | 16 | high internal locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4.5 | 3.75 | 4 | 2 | 1.75 | 3.5 | 1.25 | 2.91 | 3.25 | 2 | 1.33 | 2.5 | 2.33 | 3.5 | 2.75 | 2.36 | 3.73 | 2 | 5.33 | 3 | Chronic Diseases | null | null | null | ['7', '9', '2', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_79cxm03kk1l0IB3 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3 | 4.25 | 2.5 | 3.5 | 3.5 | 4 | 2.73 | 3 | 3.25 | 3.33 | 3.75 | 3 | 2.5 | 3 | 3.36 | 3 | 1.33 | 2.67 | 2.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3V3bVdjZXMQy5q9 | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 2 | 3.5 | 2.5 | 4 | 3.5 | 3.09 | 3 | 1.5 | 4 | 4 | 3 | 2.5 | 4.5 | 3.09 | 4 | 3.33 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
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