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stringlengths 17
17
| locus_score
float64 6
20
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
675
| Creative Imagination
float64 1
5
| Responsibility
float64 1
5
| Intellectual Curiosity
float64 1
5
| Depression
float64 0.5
4.5
| Emotional Volatility
float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
| topic
stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
stringclasses 270
values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
stringclasses 22
values | behavior_change
stringclasses 12
values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Nutrition | null | null | null | null | null | ['7', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7AmN47z2orUm8RH | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino,White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Visual impairment,None | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2.5 | 4 | 3 | 2.5 | 2.5 | 2 | 2.18 | 3 | 3 | 3.33 | 2.25 | 2.83 | 2 | 1 | 2.91 | 2.82 | 1.33 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '7', '4', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5DHoZzBBUwMdWDv | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2.5 | 2.5 | 1.5 | 3 | 2.25 | 3 | 2.45 | 2.75 | 1 | 4 | 3 | 2.42 | 1.75 | 4 | 2.27 | 3.09 | 1 | 2.67 | 2.42 | Substance abuse | null | null | null | null | null | null | ['8', '7', '9', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_11oOAv27tSKUHQJ | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3.25 | 2.75 | 2 | 1.75 | 2.5 | 1.5 | 2.55 | 3.25 | 1.5 | 3.33 | 2.75 | 2.33 | 3.25 | 2.75 | 2.36 | 2.91 | 1.67 | 4 | 2 | HIV | null | null | null | null | ['7', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6lWV7X9eIbivT3w | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4.5 | 3 | 2.5 | 3 | 1 | 2 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2.33 | 2.5 | 2 | 2.73 | 3.64 | 2 | 4.67 | 3.33 | Smoking and COPD | null | null | ['6', '7', '5', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_59Kc2IUQ7TB6OjL | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 3.45 | 3 | 2.5 | 2.67 | 4 | 2 | 3.5 | 2.5 | 2.91 | 2.91 | 2 | 2.67 | 2.67 | Smoking and COPD | null | null | ['7', '8', '8', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6Ba2nVNTyFZHg89 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Physical disability,Visual impairment,Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4.5 | 2 | 2 | 2 | 3.5 | 2 | 2.73 | 3 | 1.5 | 3.33 | 5 | 2.33 | 3.5 | 3.5 | 2.73 | 4.18 | 2 | 4.67 | 2.67 | Chronic Diseases | null | null | null | ['5', '7', '5', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1PFyuTMwwACCbV5 | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2 | 3 | 3 | 2.5 | 3.5 | 3.75 | 2.82 | 3 | 1.5 | 4 | 4 | 2.83 | 3.5 | 2.5 | 2.91 | 4 | 2 | 4 | 2.75 | HIV | null | null | null | null | ['8', '8', '7', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3kOiRZHLF3hqRFI | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 2.75 | 2.75 | 2.25 | 2.5 | 1.25 | 1.25 | 3.18 | 2.75 | 1.75 | 3.67 | 2.75 | 2.5 | 1.25 | 1.75 | 2.09 | 2.91 | 4.33 | 3.33 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7ijViGxxVp07sIe | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 | Smoking and COPD | null | null | ['8', '8', '8', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7lK9yWGZHf4jkHL | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Divorced | null | Single Parent with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 3 | 3.5 | 2.5 | 2.5 | 3.5 | 3.27 | 3.5 | 3.5 | 4.67 | 4 | 3.17 | 3 | 3.25 | 3.45 | 3.82 | 4 | 3 | 2.83 | Nutrition | null | null | null | null | null | ['7', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6OidztILV9ARlmO | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3 | 3.5 | 2 | 2 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.33 | 2.5 | 2.42 | 2.5 | 1.5 | 1.64 | 2.45 | 1.67 | 1.67 | 2.17 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8hxOnvLCB4y2FS6 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3.25 | 2.5 | 2 | 2 | 2.25 | 1.5 | 2.55 | 4.25 | 1.5 | 3.67 | 2.75 | 2.75 | 2.25 | 2.5 | 2.36 | 2.91 | 1.67 | 2.33 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_1TZyRbo7YiCogGx | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Mental health can affect many aspects of life. | 2 | 2.5 | 1.5 | 2.5 | 2 | 2.5 | 1 | 1.82 | 2.5 | 3.5 | 4 | 3 | 2.33 | 2.5 | 3 | 3.27 | 2.73 | 1.33 | 2.67 | 1.83 | Mental Health | ['8', '8', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3V3bVdjZXMQy5q9 | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2 | 3.5 | 2.5 | 4 | 3.5 | 3.09 | 3 | 1.5 | 4 | 4 | 3 | 2.5 | 4.5 | 3.09 | 4 | 3.33 | 4 | 2 | Smoking and COPD | null | null | ['9', '9', '8', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5gCRj7O6tT5Z3A5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 1.5 | 3.25 | 2 | 4.5 | 1.5 | 2.25 | 2.45 | 2 | 2.5 | 3.33 | 2.5 | 2.83 | 3.25 | 3.75 | 2.36 | 3.18 | 2.67 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8kR7lJMRXMvgC1b | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3 | 2.5 | 2.5 | 4.5 | 2.5 | 2.5 | 3.09 | 2.75 | 1.5 | 2.67 | 4 | 3.25 | 2.5 | 1.5 | 2.18 | 4 | 2 | 5.33 | 2.5 | Nutrition | null | null | null | null | null | ['6', '8', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1lKxBXI0pj2i3NY | 12 | moderate internal/external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '6', '4'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_6TIoa0ZAGPNUHHb | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.25 | 2.5 | 3.25 | 2.75 | 1.5 | 1.5 | 2.55 | 3.75 | 1.25 | 4.67 | 3.5 | 3.25 | 1.25 | 1 | 2.27 | 2.73 | 1.67 | 2.67 | 1.92 | HIV | null | null | null | null | ['9', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_8SvlSkUD0kYFxe5 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3.5 | 3.5 | 3.5 | 4 | 2 | 3.25 | 3 | 3 | 2.5 | 3.33 | 2.5 | 3.5 | 3.5 | 3.5 | 2.55 | 2.73 | 2.67 | 2.67 | 3.17 | Smoking and COPD | null | null | ['8', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3EuSGrb56SBbLVe | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 3.27 | 3 | 3.5 | 2.67 | 3.5 | 3 | 2.5 | 2.5 | 2.91 | 4 | 2.67 | 4.67 | 3.33 | Nutrition | null | null | null | null | null | ['6', '8', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1Kyc4HEiHB6K3bH | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 3 | 2.5 | 2.5 | 4.5 | 3.5 | 2.73 | 5 | 2.5 | 1.33 | 2 | 3.33 | 4.5 | 2.5 | 2.91 | 2.73 | 2 | 4.67 | 3.33 | Smoking and COPD | null | null | ['5', '7', '9', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3NftrBQMNz2Y2GZ | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2.5 | 3.25 | 2.75 | 2.5 | 2.25 | 2 | 2.25 | 2.27 | 2.5 | 1.5 | 3.33 | 2.75 | 2.42 | 2 | 2.5 | 2.18 | 2.64 | 1.67 | 2 | 2.25 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5I3lqvZwrpaai43 | 15 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 2 | 1.5 | 3 | 1 | 2.5 | 3.27 | 4.5 | 2.5 | 2.67 | 3 | 3 | 1.5 | 2.5 | 2 | 2.36 | 4 | 2 | 1.67 | HIV | null | null | null | null | ['3', '3', '3', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_79WnIHpcszH1CzT | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 2 | 2 | 0.5 | 2.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2 | 2.5 | 2.5 | 2.91 | 3.64 | 2 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['8', '5', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6IxTq9syfgoGKAN | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.25 | 1 | 2.5 | 1.5 | 2 | 3.09 | 1.5 | 2 | 2 | 3.75 | 1.67 | 2.5 | 2 | 1.82 | 3.73 | 2.67 | 4 | 2.25 | HIV | null | null | null | null | ['8', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1pm3qW255qbgGi4 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 1.5 | 2.25 | 3 | 3.75 | 3.25 | 1.25 | 1.91 | 2.5 | 3.5 | 3.67 | 4.25 | 3.08 | 2.25 | 0.75 | 3.45 | 3 | 1.33 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['7', '8', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1OIXeJS3kqnSOwM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3.5 | 2 | 2.5 | 3 | 3 | 3 | 2.73 | 3.5 | 2 | 3.33 | 1.5 | 3 | 1 | 2.5 | 2.73 | 2 | 2 | 2.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '6', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8wA55mcn7nUwiyJ | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 1.5 | 3.75 | 1.5 | 3.75 | 3 | 3.5 | 2.73 | 2 | 1.75 | 2.67 | 3.5 | 2.42 | 1.5 | 1 | 2.45 | 3.27 | 4 | 4 | 3.08 | Smoking and COPD | null | null | ['5', '3', '6', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_52X77QMLeZGKIl7 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2.5 | 3.5 | 3.33 | 3.5 | 2.5 | 4 | 3 | 3.45 | 3.45 | 4 | 3.33 | 3.67 | Nutrition | null | null | null | null | null | ['8', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5i3s5FBegdWaHTX | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 2.73 | 5 | 2.5 | 2.67 | 2 | 2.67 | 2.5 | 3.5 | 2.91 | 2.55 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['7', '6', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3c26kB4XwmeUtV1 | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 2 | 2 | 1.5 | 2 | 3 | 2 | 2.91 | 3 | 3.5 | 2 | 3 | 2.17 | 2.5 | 2 | 2.91 | 2.36 | 3.33 | 2.67 | 2 | Substance abuse | null | null | null | null | null | null | ['6', '4', '3', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_6sdiG3V1cwa0HUy | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 3.25 | 2.5 | 2 | 2.5 | 1.5 | 2.45 | 4.25 | 1.5 | 3 | 2.5 | 2.92 | 2.25 | 3 | 2.27 | 3 | 1.67 | 3 | 1.83 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3lylKB3gbUpruM1 | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 3 | 4 | 4 | 2.5 | 1 | 2.5 | 2.55 | 1.5 | 2 | 4 | 4 | 2.67 | 2.5 | 2.5 | 2.18 | 3.64 | 2.67 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['4', '7', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7f9lBSH60aOMAlt | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Other (please specify) | Agnostic | Apolitical/Not involved in politics | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Logistics | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3.5 | 2.25 | 3.5 | 2 | 1.5 | 1.5 | 2.82 | 2 | 2 | 2.67 | 1.5 | 2.5 | 2.5 | 2 | 2 | 3.09 | 1.67 | 4.67 | 2.42 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7oBJ3oKuTgbccOh | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2.75 | 3.5 | 1.5 | 3.5 | 3 | 2.5 | 2.45 | 1.5 | 1.25 | 3.33 | 2.25 | 2.17 | 2 | 1 | 2.45 | 2.36 | 1.33 | 2.33 | 2.33 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '5', '2', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6giQVyxetB0mt7S | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | Less than $25,000 | Divorced | null | Single Parent with children | null | No | Visual impairment,Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 2 | 2 | 2.5 | 4.5 | 3.5 | 3.5 | 2.36 | 2 | 3.25 | 2.67 | 2 | 3 | 2.5 | 2.5 | 3.18 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['8', '9', '6', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5y3HZd0pnfJw52F | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 2.5 | 2.5 | 2.75 | 0.5 | 1.75 | 2.36 | 4 | 1 | 4 | 3.5 | 3.08 | 1.5 | 2.75 | 1.64 | 3.82 | 1.67 | 4.33 | 2 | Smoking and COPD | null | null | ['5', '6', '6', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2V4qzprRfkS6Fx4 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 4.5 | 2.5 | 2.5 | 2.5 | 4.5 | 3.82 | 2 | 3.5 | 2.67 | 2 | 2.33 | 2 | 1.5 | 2.91 | 2.55 | 3.33 | 2.67 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['5', '5', '5', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5qr354z5HisyyWg | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 1.5 | 3 | 2.5 | 2.5 | 2.5 | 2 | 2.55 | 2 | 4 | 5.33 | 5 | 2.33 | 3 | 3.5 | 3.82 | 3.27 | 2.67 | 1.33 | 2.17 | Nutrition | null | null | null | null | null | ['6', '6', '9', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3wLCjZ6BPehRpA6 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Other (please specify): | Real estate | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3.5 | 2 | 2 | 3 | 3 | 3 | 3.45 | 3.5 | 2.5 | 5.33 | 4 | 2.83 | 1.5 | 2.5 | 3.45 | 3 | 2 | 3 | 2 | Chronic Diseases | null | null | null | ['9', '7', '9', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_2INtEjc0WLxLdKU | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $100,000–$149,999 | Married | null | Single, living alone | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 4 | 2.75 | 1.5 | 2 | 1.5 | 1.5 | 3.27 | 4 | 1.5 | 3.33 | 1.5 | 2.5 | 2.75 | 1.5 | 2 | 1.82 | 4 | 3.33 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '5', '5', '6'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1dS9JVg7eiw6YI3 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.5 | 3.25 | 3 | 3.25 | 2.5 | 3.25 | 1.75 | 2.36 | 3 | 2.5 | 2 | 2.5 | 2.92 | 2 | 1 | 2.64 | 2.36 | 1.33 | 2 | 2.67 | Smoking and COPD | null | null | ['8', '8', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3KUTKFlN0riSsMo | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2.5 | 5 | 0.5 | 0.5 | 1 | 2.5 | 2.36 | 3 | 2.5 | 3.33 | 5 | 1.33 | 1 | 2.5 | 2.18 | 3.82 | 1.33 | 2 | 2.83 | Nutrition | null | null | null | null | null | ['9', '9', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1mmBv7ZVfuMSSBy | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Hearing impairment | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 1.5 | 4.5 | 1.5 | 3.5 | 3.5 | 2 | 2.27 | 2 | 3.5 | 5 | 4.5 | 2.33 | 2 | 2.5 | 3.91 | 3.09 | 1.67 | 2.67 | 4 | Mental Health | null | ['5', '7', '7', '8'] | null | null | null | null | null | null | null | null | null |
R_8rRg9SoguStsCOJ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 1.75 | 3.5 | 3.25 | 2.25 | 1.75 | 2.25 | 2.25 | 2.91 | 3.75 | 1.25 | 3.33 | 2.25 | 2.58 | 2 | 2.5 | 2.18 | 3.27 | 1.67 | 4.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['3', '4', '2', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_6K7qWQBk1tJlABn | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 1 | 3 | 4 | 2.5 | 3 | 1.5 | 2 | 2 | 0.5 | 5.33 | 3 | 2.83 | 1.5 | 2.5 | 2.73 | 3.09 | 2 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['8', '9', '9', '6'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5vJG1J7f8IysOHv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 1 | 3 | 2.5 | 3.5 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 2.67 | 2 | 2.67 | 1.5 | 2.5 | 2.91 | 2.18 | 2 | 2.67 | 2.33 | Chronic Diseases | null | null | null | ['8', '9', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Mental Health | null | ['8', '6', '7', '7'] | null | null | null | null | null | null | null | null | null |
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Chronic Diseases | null | null | null | ['7', '4', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | Smoking and COPD | null | null | ['9', '6', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5mTuohRy76bp8Y1 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1.5 | 3 | 3.5 | 1.5 | 3 | 2 | 3.5 | 3.64 | 3 | 3.5 | 2 | 3 | 2.5 | 3 | 3 | 2.55 | 3.27 | 4 | 3.33 | 2.17 | HIV | null | null | null | null | ['8', '8', '8', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1NFIZxO5MpUqu4D | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 3 | 1.5 | 2 | 2 | 4.5 | 3 | 0.5 | 2.36 | 3 | 0.5 | 4 | 3.5 | 3.17 | 3 | 3.5 | 2.36 | 3.82 | 4 | 2.67 | 2.5 | Nutrition | null | null | null | null | null | ['7', '9', '7', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7CwWMv4FVoki0JM | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I recognize that I have a habit of eating late at night, which disrupts my sleep and overall health. | 1 | 2.5 | 4 | 2.5 | 1.5 | 1.5 | 3.5 | 3.27 | 5 | 2.5 | 4 | 2 | 3 | 4 | 4 | 2.55 | 2.91 | 4.67 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['8', '7', '7', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6V3Ft7hN3exQTsj | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Shortened lifespan due to chronic health issues. | 1.5 | 2.5 | 2.5 | 2 | 2 | 2 | 2.5 | 2.91 | 2.5 | 1.5 | 4 | 4.5 | 2.17 | 4 | 3 | 2.36 | 4.36 | 2 | 4 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '4', '4', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7fUL3dyw3ICfay5 | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 3.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 1.75 | 1.75 | 2.09 | 2.55 | 1.67 | 3 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8EuQgZiVOX74fGt | 9 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | Type in every thought that came to mind viewing this material. | Lungs | 4 | 2 | 3 | 2.25 | 1.5 | 2.5 | 1.5 | 2.36 | 2 | 2 | 2.67 | 4 | 1.92 | 2.25 | 1.5 | 2.36 | 3.45 | 3.33 | 3.33 | 2.08 | Smoking and COPD | null | null | ['4', '5', '4', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_32VsjaIdo13vDhb | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | English | Chinese | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1 | 3 | 4 | 2.5 | 1.5 | 3.5 | 4.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 2.33 | 2.5 | 1.5 | 2.18 | 2.55 | 2 | 4 | 2.67 | Sexual Health | null | ['6', '6', '5', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6Vz3WrrJA4uMmiM | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['5', '8', '2', '6'] | Type in every thought that came to mind viewing this material. | How do I know if my vaccination records are up to date? | 4 | 4.5 | 3 | 1.5 | 0.5 | 3.5 | 3 | 4.55 | 2 | 3 | 4 | 2 | 1.33 | 2 | 1.5 | 3.45 | 2.91 | 4.67 | 4 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7flzHdZGdW5RQG3 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4.5 | 4 | 2 | 1.5 | 1.5 | 1.5 | 4.5 | 3.64 | 4.25 | 1.5 | 2.67 | 3 | 2.42 | 2.5 | 1.5 | 1.82 | 2.91 | 2.67 | 2.67 | 2.5 | HIV | null | null | null | null | ['8', '5', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6Qy1tR2cTYvfk9D | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 2 | 3.5 | 3.5 | 1.5 | 2.5 | 2.73 | 2.5 | 2 | 5.33 | 3 | 3.17 | 2.5 | 2.5 | 2.73 | 2.55 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['8', '7', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1JedX7GxzntuTZo | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Hispanic/Latino | English | Spanish | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2 | 5 | 3.5 | 2.5 | 3.5 | 1.5 | 2 | 2 | 3.5 | 4 | 3 | 2.67 | 4.5 | 1.5 | 3.64 | 2.55 | 3.33 | 4 | 3 | HIV | null | null | null | null | ['6', '7', '6', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_4MT0irmByWOw4f4 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 1 | 4 | 2 | 2.5 | 3.5 | 2.5 | 2.5 | 3.82 | 2 | 4.5 | 4 | 3 | 2.67 | 4.5 | 2.5 | 3.64 | 2.55 | 3.33 | 2.67 | 2 | Sexual Health | null | ['7', '6', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3QXWA8HVYbICWJ0 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 4 | 1.5 | 2.25 | 3 | 1.5 | 2.91 | 2.5 | 1.5 | 3.67 | 3 | 2.08 | 2 | 1.25 | 2.64 | 3.18 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['6', '8', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1DwfMw2H4Yr8BGc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3.5 | 3 | 2 | 2 | 4.5 | 3.5 | 3.64 | 4 | 3.5 | 3.33 | 4 | 2.67 | 3 | 0.5 | 3.82 | 3.27 | 2 | 4 | 2.5 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1oQKGzHmvC16A4F | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 4 | 3 | 2.5 | 2.5 | 4 | 2.5 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 3.27 | 2 | 3.33 | 2.33 | Mental Health | ['6', '5', '6', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_11h7yjBvs3bcG96 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 3.5 | 3 | 2.73 | 4 | 3.5 | 5.33 | 3.5 | 3.33 | 2.5 | 3 | 4 | 3.64 | 2 | 2.67 | 2.5 | Smoking and COPD | null | null | ['4', '3', '4', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1BwJDwI2Sq4fuRE | 18 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 1.5 | 3 | 1.5 | 3 | 1 | 1.75 | 1.5 | 3.09 | 4.5 | 1.25 | 2.67 | 2 | 2.83 | 2.25 | 4 | 1.82 | 2.73 | 3.33 | 2.67 | 1.75 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7r1faHDBQkUlXZ4 | 14 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 1 | 3.5 | 2.5 | 2 | 1.5 | 1.5 | 2.18 | 2 | 2 | 3.33 | 4 | 2.17 | 2 | 3 | 2.18 | 4.55 | 2.67 | 5.33 | 2.5 | Smoking and COPD | null | null | ['2', '9', '3', '9'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_4uobNmmnLllQV5D | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Feeling the misunderstandings about HIV, especially about the knowledge of non-transmission routes, such as diet, insect bites, etc. | 3 | 4 | 2 | 2 | 3.5 | 1.5 | 1 | 2.73 | 3 | 1.5 | 3.33 | 3 | 2.83 | 3.5 | 3 | 2 | 3.09 | 1.33 | 4 | 2.33 | HIV | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5APqehbIJRwmnhD | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.25 | 3.75 | 4.5 | 2 | 2 | 3 | 3.25 | 3.82 | 3.5 | 3.5 | 4 | 1.75 | 2.5 | 2 | 3.25 | 3.45 | 2.36 | 4 | 1.33 | 2.92 | Smoking and COPD | null | null | ['6', '6', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_7ET582N654XLqhW | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 2.25 | 3 | 2.5 | 0.75 | 1.75 | 1.75 | 2.27 | 2.5 | 1.75 | 2.67 | 2.75 | 1.92 | 2 | 2.25 | 2 | 2.36 | 1.67 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5WSrtZgjVy4nwkN | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 | Sexual Health | null | ['3', '5', '6', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_14q8IaiVD9lLg5z | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 1 | 2 | 2 | 2.5 | 2 | 3 | 4.5 | 3.09 | 3 | 3 | 5.33 | 2.5 | 2.5 | 0.5 | 2 | 3.64 | 3.27 | 3.33 | 4 | 2 | HIV | null | null | null | null | ['6', '5', '8', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_51uvGELEuSbnBD2 | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Visual impairment | null | Type in every thought that came to mind viewing this material. | HIV prevention in a way that someone prefers | 4.5 | 3.5 | 3.5 | 2.25 | 3.5 | 2 | 2.5 | 2.82 | 4 | 1.25 | 2.33 | 3.5 | 3.25 | 1.25 | 2 | 1.82 | 3.27 | 1.67 | 4 | 2.75 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6PgK5h7OO4bJn0b | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 2.67 | 1.25 | 1.5 | 1.73 | 2.64 | 1.67 | 3.33 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_811GsUpuDlLpCtb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 2.25 | 2.75 | 2.25 | 1.75 | 2.25 | 1.25 | 2.45 | 1.5 | 2.5 | 4.33 | 2.75 | 1.83 | 4.25 | 3 | 2.91 | 2.64 | 3 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7jZ3v6RjttNgwGW | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 4 | 2 | 2.5 | 4.5 | 1.5 | 4.25 | 3.36 | 3 | 1.5 | 1.33 | 3 | 3.33 | 2.5 | 2.5 | 1.45 | 3.27 | 2 | 2.67 | 2.33 | Mental Health | ['7', '7', '7', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8EcbOKpnDoChyku | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2 | 4 | 2.5 | 2 | 4.5 | 3.5 | 3.5 | 4.36 | 3.5 | 3.5 | 3.33 | 3 | 3.33 | 2.5 | 1.5 | 3.45 | 3.27 | 4 | 4 | 1.83 | Mental Health | ['8', '2', '7', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3aDzM6s34skYZ0p | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.75 | 3.25 | 1.75 | 1.75 | 2.5 | 1.5 | 2.75 | 3.36 | 2.75 | 1.25 | 3 | 2.75 | 2.33 | 3.25 | 2.25 | 1.82 | 2.82 | 3 | 4.33 | 1.75 | Substance abuse | null | null | null | null | null | null | ['8', '8', '7', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1CnwwkoZcT3YWE9 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, no children | null | Yes | Physical disability | ['8', '8', '8', '8'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2 | 4 | 2.5 | 3.5 | 2.25 | 3.5 | 2.36 | 2 | 3.5 | 4 | 1.75 | 2.67 | 0.75 | 3.5 | 3.18 | 3.18 | 2 | 2.67 | 2.92 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7QbJCIwlzr7gBBj | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Conservative | null | Black/African American | English | Arabic | null | Bachelor’s degree | Unemployed | null | Education | null | Prefer not to say | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 4.5 | 2 | 1.5 | 1 | 3 | 2.5 | 2.82 | 4.5 | 1.75 | 4.33 | 3 | 2.33 | 3.5 | 2 | 2.91 | 3.55 | 1.67 | 4.33 | 2.5 | Chronic Diseases | null | null | null | ['7', '6', '4', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | Smoking and COPD | null | null | ['8', '8', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6NPvMjRGYJGBGQj | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Judaism | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 2.75 | 3.5 | 3.25 | 2.5 | 1.25 | 1.75 | 2.64 | 3 | 1.75 | 4 | 3.75 | 2.92 | 2.25 | 3 | 2.18 | 3.82 | 3 | 3 | 1.75 | Smoking and COPD | null | null | ['7', '8', '8', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1pm3qW255qbgGi4 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.25 | 1.5 | 2.25 | 3 | 3.75 | 3.25 | 1.25 | 1.91 | 2.5 | 3.5 | 3.67 | 4.25 | 3.08 | 2.25 | 0.75 | 3.45 | 3 | 1.33 | 3 | 1.92 | HIV | null | null | null | null | ['9', '6', '6', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7eP6yAWHyohjSWR | 16 | high internal locus of control | 55–64 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The advertisement features resources for getting tested and finding support, empowering viewers to take action. | 3 | 3 | 1.5 | 3 | 1 | 2 | 1.5 | 2.36 | 2.5 | 0.5 | 3.33 | 4 | 2.17 | 1.5 | 1 | 1.82 | 3.27 | 2 | 3.33 | 2.17 | HIV | null | null | null | null | ['7', '7', '3', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6EuVHdehoVmccUZ | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4.25 | 3.25 | 3 | 3.5 | 2.25 | 2.5 | 3.18 | 3.75 | 1.75 | 3.33 | 2.25 | 3.42 | 1.25 | 2.75 | 2.36 | 3.27 | 2 | 4.67 | 2.17 | Smoking and COPD | null | null | ['9', '8', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1DCq3B7NGThe9Re | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 2.75 | 3 | 1.5 | 2 | 3 | 3.09 | 1.5 | 2.5 | 3.33 | 3.5 | 2 | 0.75 | 1.5 | 2.55 | 3.64 | 1.33 | 4.67 | 2.5 | Nutrition | null | null | null | null | null | ['7', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_32VsjaIdo13vDhb | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | English | Chinese | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 3 | 4 | 2.5 | 1.5 | 3.5 | 4.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 2.33 | 2.5 | 1.5 | 2.18 | 2.55 | 2 | 4 | 2.67 | Chronic Diseases | null | null | null | ['7', '6', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6kO1E9gWWKug5CC | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4.5 | 3 | 4 | 2.5 | 2 | 2 | 2 | 2.91 | 4 | 2 | 3.33 | 2.5 | 2.83 | 1.5 | 4 | 2.36 | 2.91 | 2 | 2.67 | 2.83 | Smoking and COPD | null | null | ['5', '7', '5', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | HIV | null | null | null | null | ['5', '5', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1hySC2a0f3sz6KN | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3.25 | 2 | 3.25 | 2.5 | 3.25 | 1.75 | 2.45 | 3 | 2.75 | 2 | 2.5 | 2.92 | 2 | 2 | 2.73 | 2 | 1.67 | 2 | 2 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_76ajFh1m5rQfspd | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Other (please specify) | Italian | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 1.75 | 3 | 2.25 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 4.5 | 2.25 | 2 | 1.5 | 2.92 | 0.75 | 1.25 | 1.91 | 2.27 | 1.67 | 2.67 | 2.25 | Smoking and COPD | null | null | ['9', '7', '9', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Substance abuse | null | null | null | null | null | null | ['6', '8', '7', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_591ETfNy2yXkjVD | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 2.5 | 3 | 1.5 | 3 | 2.5 | 3.27 | 3 | 3 | 4.67 | 5 | 2.5 | 2.5 | 2.5 | 3.45 | 3.45 | 2.67 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['7', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1ml1eMNO5iyGEed | 17 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.25 | 4 | 4.25 | 1.75 | 3 | 3 | 3 | 3.45 | 3.5 | 2.25 | 2 | 3 | 2.75 | 2.5 | 2 | 2.45 | 3.64 | 4 | 4.67 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '8', '3', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3OnOi53jain0Hnz | 15 | moderate internal/external locus of control | 25–34 | Male | null | Prefer not to say | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.75 | 2.25 | 3.5 | 2.5 | 1.5 | 2.82 | 3 | 1.5 | 2.67 | 1.75 | 2.92 | 0.5 | 2.5 | 2.18 | 2.82 | 3 | 5.33 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1E1eISWRPRgK3lb | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 2 | 3.5 | 2.5 | 2.5 | 1.5 | 2 | 4 | 3.5 | 2.67 | 4 | 3.33 | 2.5 | 1.5 | 2.91 | 3.09 | 2 | 2 | 1.33 | HIV | null | null | null | null | ['8', '7', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
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