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stringlengths 17
17
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float64 6
20
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
675
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float64 1
5
| Responsibility
float64 1
5
| Intellectual Curiosity
float64 1
5
| Depression
float64 0.5
4.5
| Emotional Volatility
float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
stringclasses 270
values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
stringclasses 22
values | behavior_change
stringclasses 12
values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_3EluZfPSfdq30op | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 2.5 | 2.5 | 1.5 | 2.5 | 2.5 | 3.5 | 2.73 | 1 | 2.5 | 2.67 | 1.5 | 1.67 | 1.5 | 1.5 | 2.55 | 2.36 | 2.67 | 2.67 | 2.83 | Nutrition | null | null | null | null | null | ['6', '9', '6', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6DVNjJqULgTksvf | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I realize that mindless snacking is a big issue for me, especially while watching TV or working late at night. | 3.5 | 3.5 | 2 | 1 | 1.5 | 2.5 | 1.5 | 3.45 | 3 | 3 | 2.67 | 3 | 1.83 | 1 | 3.5 | 2.73 | 3.64 | 4 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['5', '8', '5', '3'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7NaGYggpTZQtmqQ | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.5 | 3.25 | 2.5 | 2 | 2 | 1.75 | 1.5 | 2.91 | 3.75 | 1.75 | 3.33 | 2.25 | 2.58 | 2.25 | 1.75 | 2.18 | 2.82 | 3 | 3.67 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_70NenEpBIBMPeIb | 15 | moderate internal/external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 3 | 1.5 | 2 | 1 | 1.5 | 1.82 | 3.5 | 0.5 | 4 | 2 | 2.33 | 1.5 | 2.5 | 1.64 | 2.36 | 1.33 | 3.33 | 2.33 | Chronic Diseases | null | null | null | ['4', '3', '5', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | Mental Health | ['9', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | HIV | null | null | null | null | ['8', '8', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_111vzKhwKr0O7fU | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2 | 2.75 | 4.25 | 1.5 | 1.25 | 1.5 | 3 | 3.18 | 2.5 | 2 | 4 | 1.5 | 1.75 | 3.5 | 1.5 | 2.36 | 2.36 | 2 | 2.67 | 2.75 | Mental Health | ['4', '5', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3GpnP5178xSGEpS | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 4 | 2 | 2.5 | 2.5 | 1.75 | 2 | 3.27 | 2 | 1.5 | 4 | 3 | 2.33 | 1.25 | 2.5 | 2.27 | 3.73 | 2 | 4.33 | 1.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6yg9tYbZFTEdFnm | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.25 | 2.5 | 3.25 | 2.5 | 3 | 2.75 | 1.25 | 2.27 | 2.5 | 1.5 | 3.67 | 2.25 | 2.67 | 2.25 | 2.5 | 2.55 | 3.18 | 2 | 3.33 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5J96BA3jUCaJoZl | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3 | 3 | 2.5 | 2 | 1.5 | 2.5 | 2.73 | 3.5 | 2.5 | 1.33 | 3.25 | 2.67 | 1.5 | 3 | 1.82 | 4.27 | 3.33 | 5.33 | 3 | Nutrition | null | null | null | null | null | ['7', '8', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8ncRQ8fWnQSNlxR | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | French | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 1.5 | 2 | 3 | 0.5 | 0.5 | 4.5 | 2.5 | 1.82 | 3 | 1.5 | 2.67 | 3 | 1.33 | 2.5 | 3.5 | 2.91 | 3.09 | 1.33 | 3.33 | 1.83 | Substance abuse | null | null | null | null | null | null | ['4', '4', '6', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3gSxw0u68N78t16 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3.5 | 3 | 2.5 | 2.5 | 1.5 | 1.5 | 3.09 | 3 | 2 | 4.67 | 2 | 2.67 | 2 | 1.25 | 2.55 | 2.09 | 4 | 2 | 2.5 | Nutrition | null | null | null | null | null | ['5', '8', '6', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5zFfm1oxxRxH7rj | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Nutrition | null | null | null | null | null | ['8', '7', '6', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7pnXxF3AtAe9f7L | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4 | 2 | 2.5 | 3.5 | 2.5 | 3.5 | 4.18 | 4 | 2.5 | 2.67 | 2 | 3.33 | 4.5 | 2.5 | 2.55 | 2.18 | 3.33 | 2.67 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['6', '7', '7', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_102FpuewYOT1Jfj | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Less than high school | Unemployed | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2.5 | 3.25 | 0.75 | 1.75 | 3.5 | 1 | 2.55 | 2.5 | 1 | 3 | 3 | 1.67 | 2.75 | 2.5 | 2.45 | 3.64 | 2.67 | 4 | 2.67 | Smoking and COPD | null | null | ['5', '4', '3', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1YKvg0q8H7rtgOe | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 2.25 | 3 | 2 | 1.5 | 3.75 | 3 | 3.25 | 1.25 | 3.33 | 3.25 | 2.75 | 1.5 | 2.5 | 1.91 | 3.45 | 1.33 | 3.67 | 1.75 | HIV | null | null | null | null | ['5', '9', '8', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1d2N5XlemiQVHd7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2.5 | 3 | 1.75 | 2 | 2 | 2.25 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.58 | 2.25 | 2.5 | 2.27 | 2.82 | 1.67 | 3 | 1.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '8', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7lzPh9ARtwEK5J6 | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 1.0 | 2.5 | 3 | 2.75 | 2 | 2 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 3.67 | 2.5 | 2.5 | 1.25 | 1.5 | 2.09 | 2.82 | 1.67 | 3 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_54cKb2720obU3gd | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.25 | 3 | 3.75 | 2.5 | 1.25 | 2 | 3.25 | 2.55 | 2.5 | 2 | 4 | 3 | 2.08 | 2.25 | 1.25 | 2.55 | 3.36 | 1.67 | 5.33 | 2.58 | Mental Health | ['2', '6', '5', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5fad7ibBOQ7otle | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease),Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 2.5 | 3 | 2 | 1.5 | 3 | 3 | 2.91 | 3.5 | 2.25 | 2.67 | 2.5 | 2.33 | 1.5 | 3 | 2.64 | 2.36 | 2.67 | 2 | 3.17 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3XLp6whjWYx62Od | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 1.75 | 2.82 | 2 | 1.75 | 4 | 2 | 2 | 1.5 | 1.75 | 2.27 | 2.64 | 1.33 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3960H4lPPUi38QP | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Asian | English | English | null | Associate’s degree | Unemployed | null | null | null | $50,000–$74,999 | Married | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3 | 3 | 1.5 | 3.5 | 2.5 | 2.5 | 3.09 | 3 | 1 | 4 | 4 | 2.67 | 2 | 2.5 | 2.36 | 3.27 | 2 | 4 | 3.33 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '7'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_1FnKWqKAw8TXUFH | 8 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Single Parent with children | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 5 | 2 | 1.5 | 1 | 4 | 3 | 2 | 2.18 | 2.25 | 3 | 4.67 | 2 | 2.42 | 2.5 | 2 | 3.45 | 2.73 | 0.67 | 4 | 3.17 | Smoking and COPD | null | null | ['2', '5', '5', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5DHoZzBBUwMdWDv | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 2.5 | 2.5 | 1.5 | 3 | 2.25 | 3 | 2.45 | 2.75 | 1 | 4 | 3 | 2.42 | 1.75 | 4 | 2.27 | 3.09 | 1 | 2.67 | 2.42 | Substance abuse | null | null | null | null | null | null | ['8', '7', '9', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_1gw5YTIj3GBaTsR | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | HIV | 2.75 | 1 | 3 | 3.5 | 3.5 | 2 | 2.5 | 2.27 | 4 | 1.5 | 4 | 3 | 3.67 | 3.5 | 3.5 | 2.36 | 2.73 | 1.67 | 2 | 2.08 | HIV | null | null | null | null | ['8', '9', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1X8Wtw5iZqnbc9r | 18 | high internal locus of control | 65 or older | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3.75 | 2 | 4 | 3 | 3.25 | 3 | 3.36 | 4 | 4 | 4 | 3 | 3.67 | 4.25 | 1.75 | 3.73 | 2.64 | 1.33 | 2 | 2.42 | Chronic Diseases | null | null | null | ['6', '8', '9', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_12bP9GlvcERRL3G | 9 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 4 | 3.5 | 1.5 | 3 | 1 | 1 | 3.27 | 3 | 1.5 | 1.33 | 3.5 | 2.5 | 2.5 | 2.5 | 1.27 | 3.45 | 3.33 | 2.67 | 1.83 | Mental Health | null | ['8', '3', '3', '3'] | null | null | null | null | null | null | null | null | null |
R_20sZPpc66vhHlN7 | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 5 | 2.5 | 2.5 | 3.5 | 3.5 | 3.09 | 4.5 | 2 | 4.33 | 4 | 3.17 | 2.5 | 2.5 | 3.18 | 3.27 | 3.33 | 4 | 3.17 | HIV | null | null | null | null | ['4', '6', '9', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5aQPsFhAJl2upT8 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 2.5 | 2.5 | 1.5 | 3 | 2 | 2.5 | 3.09 | 4 | 2 | 3.33 | 3.5 | 2.83 | 2.5 | 1.5 | 2.36 | 2.91 | 2.67 | 4.67 | 2.5 | Nutrition | null | null | null | null | null | ['4', '7', '6', '3'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1OIXeJS3kqnSOwM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.5 | 2 | 2.5 | 3 | 3 | 3 | 2.73 | 3.5 | 2 | 3.33 | 1.5 | 3 | 1 | 2.5 | 2.73 | 2 | 2 | 2.67 | 2.17 | Chronic Diseases | null | null | null | ['4', '4', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1TZyRbo7YiCogGx | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.5 | 1.5 | 2.5 | 2 | 2.5 | 1 | 1.82 | 2.5 | 3.5 | 4 | 3 | 2.33 | 2.5 | 3 | 3.27 | 2.73 | 1.33 | 2.67 | 1.83 | Mental Health | ['8', '8', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1DCq3B7NGThe9Re | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 3 | 2.75 | 3 | 1.5 | 2 | 3 | 3.09 | 1.5 | 2.5 | 3.33 | 3.5 | 2 | 0.75 | 1.5 | 2.55 | 3.64 | 1.33 | 4.67 | 2.5 | Chronic Diseases | null | null | null | ['8', '8', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3go5xjyOuaPgouY | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['3', '3', '3', '4'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 3.5 | 4 | 2.5 | 3 | 0.5 | 1.5 | 3.45 | 3.5 | 3.5 | 2.67 | 5 | 3 | 2.5 | 1.5 | 2.18 | 3.64 | 4 | 2.67 | 2.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6ciTKcyw85hb1me | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian,Native American/Alaska Native | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.25 | 1.75 | 1.5 | 2.75 | 4.25 | 2.25 | 3 | 3 | 2 | 3.67 | 2 | 2.42 | 1.5 | 1.75 | 3.27 | 2.82 | 3 | 3.33 | 1.92 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6tuDKQlwvAWf6Fz | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The advertisement leads me to reflect on the advancements in treatment options and the hope for improved quality of life for patients. | 3.5 | 1 | 3.5 | 2.5 | 3 | 0.5 | 3 | 2.55 | 4 | 3 | 4.67 | 4.5 | 3.17 | 3 | 3 | 2.55 | 4 | 2 | 4 | 3.5 | Chronic Diseases | null | null | null | ['3', '5', '4', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_18zxZRja41Vcyu5 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.75 | 3.25 | 3 | 0.75 | 2.5 | 3.25 | 1.75 | 2.64 | 3.5 | 1.25 | 2 | 1.75 | 2.25 | 0.5 | 3 | 2.18 | 2 | 1.67 | 1.67 | 2.58 | Mental Health | ['9', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_4gO7SNqLqqTqA2P | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | I was surprised when I realized how quickly I went from being slim to obese because of my poor eating habits. This change made me realize that eating habits have a huge impact on weight. | 3 | 2.5 | 2.5 | 3 | 4 | 3 | 2 | 2.55 | 3.5 | 1.5 | 3.33 | 3 | 3.5 | 1 | 2 | 2.55 | 3.09 | 2.67 | 5.33 | 2.67 | Nutrition | null | null | null | null | null | ['5', '4', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5liYpYaTrUlxE5M | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.5 | 1 | 2.55 | 3 | 1.5 | 5.33 | 3 | 2.83 | 2.5 | 3 | 2.91 | 3.27 | 2.67 | 2 | 2.5 | HIV | null | null | null | null | ['7', '4', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6qEluBRMy1T2fF7 | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 3 | 2 | 2.5 | 3.5 | 2.5 | 2.75 | 2.45 | 2.5 | 3.5 | 2.67 | 3 | 2.83 | 3.25 | 3.5 | 2.91 | 3.27 | 2 | 4 | 2.08 | Smoking and COPD | null | null | ['9', '9', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_19iCkFxZHBh5JGK | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.5 | 2 | 2 | 0.5 | 3.5 | 3.5 | 2.5 | 2.36 | 2.5 | 2.5 | 4 | 2 | 2.17 | 2 | 1.5 | 3.27 | 2.91 | 3.33 | 4 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '3', '3', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_62yyJwPGlceVJF4 | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 1 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1.27 | 2 | 2 | 4.67 | 3 | 2.83 | 2.5 | 0.5 | 2.91 | 2.55 | 0.67 | 2.67 | 1.5 | Sexual Health | null | ['8', '4', '5', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1OCapMzz9MroKSH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 4 | 3 | 1.5 | 2 | 1 | 2.5 | 3.27 | 3.5 | 1 | 4 | 4 | 2.33 | 1 | 2.5 | 1.82 | 4.18 | 1.33 | 4.67 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6JbiLxrFuqLgWqJ | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 2.91 | 2 | 1 | 3.33 | 3 | 2.5 | 1.5 | 1.5 | 2.18 | 2.55 | 2.67 | 4 | 2.67 | Sexual Health | null | ['6', '5', '8', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1CP4GJbXJpW5ewz | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Less than high school | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2.25 | 5 | 3 | 3 | 3.25 | 3.5 | 2.91 | 4 | 1.5 | 5 | 3.25 | 3.33 | 1 | 2.5 | 3.09 | 2.36 | 1.67 | 1.67 | 3.17 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_78VhKBSNKsHhfI5 | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.75 | 3 | 3.5 | 2 | 2.5 | 3.75 | 2.5 | 3.55 | 2 | 1.25 | 3.67 | 2.75 | 2.17 | 4 | 3.25 | 2.82 | 3.55 | 4.33 | 3.67 | 2.92 | HIV | null | null | null | null | ['8', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3V3bVdjZXMQy5q9 | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3 | 2 | 3.5 | 2.5 | 4 | 3.5 | 3.09 | 3 | 1.5 | 4 | 4 | 3 | 2.5 | 4.5 | 3.09 | 4 | 3.33 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_72z7IIITzU2Udhw | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.25 | 2.25 | 2 | 1.5 | 2 | 1 | 2.91 | 2 | 1 | 4 | 2.75 | 1.83 | 1.25 | 1.5 | 2.18 | 3.18 | 3 | 4 | 1.83 | Sexual Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_19iCkFxZHBh5JGK | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | ['8', '9', '6', '8'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.5 | 2 | 2 | 0.5 | 3.5 | 3.5 | 2.5 | 2.36 | 2.5 | 2.5 | 4 | 2 | 2.17 | 2 | 1.5 | 3.27 | 2.91 | 3.33 | 4 | 1.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3k7aOmHZAyYfRLY | 20 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $75,000–$99,999 | Widowed | null | Single Parent with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 1.0 | 3 | 2 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.64 | 3.33 | 5.33 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_50O7EjVWqQCkJwo | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.75 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 2.64 | 2 | 1.25 | 4 | 3 | 2.33 | 1.25 | 3.25 | 2.45 | 3.18 | 1.67 | 4 | 2 | Smoking and COPD | null | null | ['7', '7', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6wQYBYRDAfaPcvT | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4 | 1.5 | 2.5 | 2 | 4.5 | 3.64 | 3.5 | 3 | 3.33 | 3 | 2.5 | 3 | 4.5 | 2.73 | 3.45 | 4 | 3.33 | 2.83 | HIV | null | null | null | null | ['7', '7', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_87kuQkDE1unALWn | 12 | moderate internal/external locus of control | 45–54 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Arts/Entertainment | null | Prefer not to say | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3.5 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.91 | 2.75 | 1.5 | 4 | 3 | 2.25 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['6', '3', '5', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1JIXEdQnSL3Y1NY | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3 | 3 | 2.5 | 3.5 | 3 | 4 | 3.64 | 2 | 3.5 | 4 | 4.5 | 2.67 | 2.5 | 3.5 | 3.45 | 4 | 3.33 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['8', '8', '9', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6Ba2nVNTyFZHg89 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Physical disability,Visual impairment,Hearing impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4.5 | 2 | 2 | 2 | 3.5 | 2 | 2.73 | 3 | 1.5 | 3.33 | 5 | 2.33 | 3.5 | 3.5 | 2.73 | 4.18 | 2 | 4.67 | 2.67 | Smoking and COPD | null | null | ['7', '4', '7', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7CKCC0Cv9cHUsVV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 1.5 | 3.25 | 2 | 2.5 | 0.5 | 1.5 | 2.09 | 4 | 4.5 | 4 | 3.5 | 2.83 | 2.25 | 2.5 | 2.91 | 2.73 | 4.33 | 2.67 | 2.42 | Smoking and COPD | null | null | ['8', '8', '6', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3aDzM6s34skYZ0p | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.75 | 3.25 | 1.75 | 1.75 | 2.5 | 1.5 | 2.75 | 3.36 | 2.75 | 1.25 | 3 | 2.75 | 2.33 | 3.25 | 2.25 | 1.82 | 2.82 | 3 | 4.33 | 1.75 | Nutrition | null | null | null | null | null | ['8', '8', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3XLp6whjWYx62Od | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 1.75 | 2.82 | 2 | 1.75 | 4 | 2 | 2 | 1.5 | 1.75 | 2.27 | 2.64 | 1.33 | 2.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5BtA0p19kNWJK4t | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 1.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.67 | 2.25 | 2.83 | 1.25 | 1.25 | 2.09 | 2.45 | 1.67 | 3 | 1.67 | HIV | null | null | null | null | ['9', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3VugyZgx7WMTmgh | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 2.5 | 1 | 1.5 | 2.5 | 1.5 | 2.73 | 3 | 4 | 3.33 | 4 | 1.83 | 2.5 | 3 | 3.27 | 3.45 | 3.33 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['7', '5', '6', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['5', '7', '5', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_668ynWLLbvBLhAw | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3.5 | 3.5 | 3.5 | 3 | 3.5 | 1.5 | 3.5 | 3.45 | 3.25 | 1 | 4.67 | 3.5 | 3.25 | 3 | 3.5 | 2.18 | 3.27 | 4 | 3.33 | 2.83 | Mental Health | ['8', '7', '2', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2YTa2vLhNPqPdoB | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 2 | 4.75 | 1.25 | 2.25 | 3 | 3.5 | 3 | 4.5 | 1.5 | 3.67 | 4 | 2.67 | 3.25 | 3 | 2.64 | 4 | 4.33 | 4.67 | 3.17 | Mental Health | null | ['7', '7', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_5Rjd09XiuhCsl9L | 19 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 1.75 | 4 | 2 | 2.75 | 2.5 | 2.75 | 3.09 | 2.75 | 1.25 | 2.33 | 4.25 | 2.5 | 3 | 4.5 | 2 | 3.73 | 4 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['7', '9', '5', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6wnxGzboG8bXOLf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 2.75 | 4.25 | 2.5 | 3 | 1.25 | 1.25 | 3.18 | 3.25 | 1.5 | 3.67 | 3 | 2.92 | 1.25 | 2 | 2 | 2.82 | 4.33 | 3 | 3 | Smoking and COPD | null | null | ['8', '8', '7', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8DH01kat7om3yTj | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 | Smoking and COPD | null | null | ['5', '7', '6', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6Q5dO3NEVDRXzFQ | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2.5 | 2.75 | 3.5 | 1.5 | 1.75 | 2.75 | 2.75 | 3 | 4 | 2.5 | 3.67 | 1.75 | 2.42 | 2 | 1 | 2.91 | 2.64 | 3 | 5.33 | 3.17 | Smoking and COPD | null | null | ['9', '9', '9', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1tdPsOZU2k92zmN | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 2.5 | 3 | 3 | 1.5 | 2.25 | 2.5 | 2.55 | 3.5 | 0.5 | 2.67 | 2 | 2.67 | 2.5 | 2.25 | 1.73 | 2.82 | 2 | 2.67 | 1.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '3', '7', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1MT0uiowWSfhyVN | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4 | 5 | 2.5 | 2.5 | 0.5 | 2.5 | 3.82 | 3 | 1.5 | 2.67 | 4 | 2.67 | 1 | 2.5 | 1.45 | 3.64 | 3.33 | 2.67 | 3.17 | HIV | null | null | null | null | ['7', '6', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5rtNG3tSDP8uqC5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.5 | 3 | 3 | 1.5 | 1 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 4 | 2 | 1.5 | 4 | 2 | 3.27 | 3.09 | 2 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '7', '5', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_78ldp5lpkLigpsB | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 3.5 | 2.5 | 2 | 2 | 1.5 | 3.64 | 4 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 2.5 | 2.55 | 2.55 | 4 | 2.67 | 2.17 | Smoking and COPD | null | null | ['7', '6', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3nCuAJKw1CaUJyl | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 2.5 | 4.5 | 0.75 | 2 | 2.5 | 4 | 3.27 | 3.25 | 2 | 4 | 2.5 | 2 | 2 | 3 | 2.73 | 2.91 | 2.67 | 2.67 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_20sZPpc66vhHlN7 | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 5 | 2.5 | 2.5 | 3.5 | 3.5 | 3.09 | 4.5 | 2 | 4.33 | 4 | 3.17 | 2.5 | 2.5 | 3.18 | 3.27 | 3.33 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['7', '8', '8', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2QQuuAoT7lvNG8f | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3 | 3.75 | 2.25 | 3.25 | 2 | 1.25 | 2.55 | 2 | 1.75 | 3.33 | 2.25 | 2.5 | 1 | 2.5 | 2.27 | 2.82 | 1.67 | 3.33 | 2.92 | Nutrition | null | null | null | null | null | ['9', '8', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5dLz4L8SRzQBBFJ | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I felt alarmed and cautious. This message is straightforward and serious, making me realize the importance of protecting myself and others from HIV/AIDS. | 2.75 | 2.75 | 3 | 1.5 | 2.5 | 2.5 | 1.25 | 2.36 | 4 | 1.75 | 3.67 | 3.5 | 2.67 | 2 | 3.5 | 2.55 | 4 | 1.33 | 4.67 | 2.42 | HIV | null | null | null | null | ['8', '8', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7Ywuc0o0DlUYItr | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2 | 4 | 2.5 | 1.5 | 2.5 | 3.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.33 | 3 | 4.5 | 2.91 | 3.64 | 2 | 4 | 3.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '4', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7dFT0ATa0meFDKM | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 2 | 3 | 3.5 | 2.5 | 4.5 | 1.5 | 2 | 4 | 2.5 | 1.33 | 4.5 | 3.33 | 0.5 | 2.5 | 2.91 | 3.09 | 3.33 | 2.67 | 2.67 | HIV | null | null | null | null | ['9', '9', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3Pb3HuJkEQPI3ns | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.5 | 2 | 2.5 | 1 | 3 | 2.5 | 1.5 | 2.45 | 3 | 1.75 | 5 | 2.5 | 2.33 | 2.75 | 1.25 | 2.91 | 2.73 | 3 | 3.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5CJZZ68t1pZoddF | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2 | 3.75 | 2 | 2.25 | 1.75 | 1.5 | 1.91 | 2.5 | 2.25 | 1.33 | 4 | 2.25 | 1.5 | 4 | 1.82 | 3.36 | 1.67 | 2.33 | 3.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8DH01kat7om3yTj | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2.75 | 2 | 2.25 | 2.5 | 2.25 | 1.5 | 1.91 | 3.75 | 3 | 2.67 | 3.25 | 2.83 | 4 | 1 | 2.64 | 2.73 | 2 | 3.67 | 2.5 | HIV | null | null | null | null | ['6', '7', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3upiVjiO47Gq2eR | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3 | 3.25 | 1.5 | 2 | 2 | 3.5 | 3.64 | 3 | 2.5 | 4 | 3 | 2.17 | 2.5 | 2.25 | 2.73 | 2.64 | 4 | 3.33 | 2.58 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '7'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_806nWcpzoNWTQuG | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 4 | 3 | 2.5 | 2.5 | 3.5 | 2.5 | 2.73 | 2 | 3.5 | 2.67 | 1 | 2.33 | 2.5 | 1.5 | 3.27 | 2.55 | 2 | 4 | 2 | Mental Health | ['9', '4', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3C9Oe5K8mwTqccB | 16 | high internal locus of control | 25–34 | Non-Binary/Third Gender | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Other (please specify) | Co-habiting with my partner | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 2.75 | 2.5 | 1.75 | 3.5 | 3.25 | 3.5 | 3.27 | 5 | 1.5 | 3.33 | 3.75 | 3.42 | 1 | 0.5 | 2.64 | 2.45 | 1.67 | 1.33 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['5', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1IazvoJ75vgyBnc | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2 | 2.5 | 1.5 | 1.5 | 3 | 4 | 2.91 | 3.25 | 3.5 | 3.33 | 2.5 | 2.08 | 2.5 | 2 | 3.27 | 2.36 | 3.33 | 3.33 | 2.17 | HIV | null | null | null | null | ['5', '5', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3EuR8KuqjHOuGCB | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Tooth decay cause by smoking | 3 | 2.25 | 4 | 3 | 1.75 | 1.75 | 3 | 2.27 | 3.25 | 2 | 5 | 2.5 | 2.67 | 3.75 | 1.5 | 2.73 | 2.55 | 2 | 2 | 2.42 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3jlaAqsugoNVCID | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 4 | 3 | 4.75 | 3.25 | 2 | 2.25 | 2.25 | 2.91 | 2 | 2 | 2.33 | 2.75 | 2.42 | 3.25 | 2.5 | 2.18 | 3.09 | 3 | 2.33 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1q8txJBF1asVNgU | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | None. | 3.5 | 2 | 4.5 | 2.5 | 1 | 2.5 | 3 | 1.82 | 2.5 | 3.5 | 3.33 | 3 | 2 | 2.5 | 1.5 | 3.09 | 2.73 | 0.67 | 2 | 3.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['4', '3', '6', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6PYuRqgCrlgvyIl | 10 | low internal focus of control/high external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2.5 | 4.5 | 3 | 2 | 3 | 3.5 | 4 | 3.45 | 4.5 | 2 | 2 | 3.5 | 3.17 | 2 | 2 | 2.55 | 3.45 | 2 | 3.33 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['5', '7', '5', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_86m4OT7EMe6B7VL | 17 | high internal locus of control | 18–24 | Female | null | Female | null | None of the above | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 2 | 2.5 | 2.5 | 3.5 | 3 | 2 | 2.82 | 2 | 2.5 | 3.33 | 3.25 | 2.67 | 1.25 | 1.25 | 2.91 | 3.27 | 4.33 | 4 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_32QYEqvg0bpRUEQ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 4 | 2.5 | 3.5 | 3.5 | 4.25 | 3.64 | 3.75 | 0.5 | 3.67 | 1 | 3.25 | 4.25 | 2.5 | 2.45 | 2.27 | 4.33 | 1.67 | 3.08 | HIV | null | null | null | null | ['8', '8', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_2i3f5B1K2VDsGtq | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 4.5 | 3.25 | 2.5 | 3 | 1.5 | 3.25 | 1.75 | 2.45 | 3.5 | 1.75 | 3.67 | 2 | 2.67 | 3 | 3.5 | 2.82 | 2.36 | 1.67 | 2 | 2.5 | Nutrition | null | null | null | null | null | ['8', '8', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2d4cNsByM6nNTPP | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 0.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 1.5 | 2.67 | 3 | 2 | 1.5 | 1.5 | 2.55 | 2.55 | 3.33 | 1.33 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3jwXYLYz9886fKx | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2 | 1 | 3 | 1.5 | 2 | 3 | 2.55 | 5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.73 | 3.45 | 3.33 | 4.67 | 1.83 | Substance abuse | null | null | null | null | null | null | ['7', '4', '8', '7'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_80qlYUspLCqQ48m | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4.5 | 1.75 | 4 | 2 | 2 | 2 | 1.25 | 2.73 | 4 | 2.5 | 4.67 | 4.25 | 2.67 | 0.5 | 2 | 2.91 | 3.18 | 4 | 2.67 | 3.17 | Smoking and COPD | null | null | ['4', '3', '2', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6CkLxpMTuHFR1fu | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2 | 2.5 | 1.5 | 3 | 3 | 2.5 | 2.73 | 2 | 1 | 4 | 2 | 2.17 | 1.5 | 2.5 | 2.55 | 2.73 | 2 | 2 | 2.17 | Chronic Diseases | null | null | null | ['9', '7', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | HIV | null | null | null | null | ['9', '5', '1', '1'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | Smoking and COPD | null | null | ['8', '9', '7', '5'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7KTPYg94K6m5pXG | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 2.5 | 3.25 | 2.25 | 2.75 | 1.5 | 1.25 | 2.64 | 3.5 | 3 | 1.33 | 3.25 | 2.83 | 0.5 | 2.5 | 2 | 3 | 2.67 | 4 | 2.58 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
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