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values | age
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values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
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values | first_language
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value | highest_education
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values | employment_status
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values | vaccination
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float64 1
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float64 1.27
4.55
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float64 1
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float64 1.33
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float64 1.17
4.67
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float64 0.5
4.5
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4.5
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float64 1.27
4.36
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float64 1.27
4.55
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4.67
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float64 1.33
5.33
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values | mental_health
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values | sexual_health
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_1hySC2a0f3sz6KN | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3.25 | 2 | 3.25 | 2.5 | 3.25 | 1.75 | 2.45 | 3 | 2.75 | 2 | 2.5 | 2.92 | 2 | 2 | 2.73 | 2 | 1.67 | 2 | 2 | Nutrition | null | null | null | null | null | ['8', '8', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Nutrition | null | null | null | null | null | ['9', '8', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '4', '8', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1g0CXeu5Y90iWwD | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Poor eating habits causing diseases | 3.5 | 4 | 2.5 | 2.5 | 2.5 | 1.5 | 2 | 3.09 | 2.25 | 3 | 3.33 | 2.5 | 2.42 | 2.5 | 1.5 | 2.55 | 2.73 | 1.33 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1m2nqsT4Jp9amLy | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | Prefer not to say | Single | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 2 | 4 | 2.75 | 1.5 | 4 | 2.75 | 2.73 | 3 | 1.5 | 3.67 | 4 | 2.42 | 2.5 | 1.5 | 3 | 3.18 | 3 | 2.33 | 2.83 | Mental Health | null | ['8', '8', '8', '8'] | null | null | null | null | null | null | null | null | null |
R_19nxrcxabE6aVbE | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 3.5 | 1.5 | 3 | 3 | 4 | 3.64 | 3.5 | 1.5 | 3.33 | 5 | 2.67 | 2 | 3.5 | 2.55 | 4 | 2.67 | 4 | 3.67 | Smoking and COPD | null | null | ['7', '4', '2', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '6', '7', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6D8MTAd7empLArk | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Conservative | null | White/Caucasian | English | French | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Divorced | null | Single, living alone | null | No | Visual impairment | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3 | 3 | 4 | 3 | 3.5 | 2.5 | 2 | 2.36 | 3 | 0.5 | 4 | 2 | 3.17 | 2.5 | 2.75 | 2.18 | 2.27 | 0.67 | 2.67 | 2 | Sexual Health | null | ['7', '8', '8', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | Mental Health | ['7', '3', '4', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1YS5wxrteLgUeZP | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 3 | 2 | 2.5 | 1.5 | 2.5 | 3.5 | 3.09 | 4 | 2 | 1.33 | 1 | 2.67 | 2.5 | 0.5 | 2 | 1.82 | 3.33 | 2.67 | 2.67 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7mxfMJHbO2wb88p | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 3.75 | 3.75 | 3 | 2.5 | 2.5 | 3.5 | 1.25 | 2.73 | 3.75 | 1.75 | 3.67 | 3 | 2.92 | 3.75 | 4 | 2.91 | 3.64 | 1.33 | 4.67 | 2.83 | Mental Health | ['5', '4', '3', '1'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3dAg56tWkuQLnP2 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3.75 | 3.5 | 2.5 | 1.75 | 2.5 | 1.25 | 3.09 | 2.5 | 3 | 2.67 | 1.5 | 2.25 | 3.5 | 3 | 2.73 | 2.36 | 3.33 | 3.33 | 3.08 | Smoking and COPD | null | null | ['8', '5', '2', '2'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5mn3HatfhiOBE5n | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 3 | 2 | 3 | 1.75 | 1.75 | 2.45 | 3.25 | 2.75 | 3.67 | 3 | 2.75 | 2.75 | 2 | 2.64 | 2.36 | 1.33 | 2.67 | 2.75 | Chronic Diseases | null | null | null | ['9', '9', '9', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5KtkE2QYxcd128h | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2 | 4 | 2.5 | 1.5 | 4.5 | 0.5 | 2.36 | 4 | 1.5 | 1.33 | 3 | 2.67 | 1.5 | 2.5 | 2.55 | 2.55 | 3.33 | 2.67 | 2.67 | Chronic Diseases | null | null | null | ['8', '4', '7', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3O8EdXE4KbYGkXi | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 3 | 2.5 | 3.5 | 1.5 | 2 | 2.73 | 2.75 | 2.5 | 3.33 | 4 | 2.92 | 2 | 3 | 2.36 | 3.09 | 2 | 2.67 | 2.17 | Substance abuse | null | null | null | null | null | null | ['4', '5', '3', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_8xXIMkLw47KSTgD | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Doctoral or professional degree | Employed part-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 1.25 | 4.5 | 2.5 | 2.5 | 2 | 1 | 2.5 | 3.27 | 2 | 3.5 | 2.67 | 3 | 2.17 | 3.25 | 1.5 | 2.36 | 2.18 | 0.67 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['6', '5', '6', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_2kuXP9V50K8sMcr | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 4 | 3 | 4 | 3.5 | 3.25 | 2.75 | 3.09 | 4.5 | 1.25 | 3.67 | 2.5 | 4 | 4 | 2.5 | 2.64 | 2.09 | 1.67 | 1.67 | 2.5 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '2'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1WwJ8B3zAL1xWEt | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3 | 3 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3 | 3.5 | 4 | 3 | 2.83 | 2.5 | 2 | 3.09 | 2.91 | 2 | 3.33 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '4', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1mCd7BVXBh1U24i | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American,Hispanic/Latino,Native American/Alaska Native | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Hearing impairment | null | Type in every thought that came to mind viewing this material. | Okay | 2 | 2 | 2 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 3 | 2.5 | 4 | 2 | 3 | 2.5 | 3.5 | 2.91 | 3.27 | 2 | 5.33 | 2.33 | HIV | null | null | null | null | ['4', '5', '6', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_50SOP3WeOvfxgPq | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 4.5 | 1.5 | 3 | 2 | 2.5 | 2 | 3.5 | 3 | 5.33 | 4 | 2.67 | 3.5 | 1.5 | 3.27 | 3.45 | 2 | 3.33 | 2.5 | Smoking and COPD | null | null | ['3', '6', '4', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7mDXeT0PhyQBm6q | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3 | 3 | 1.5 | 2 | 1.5 | 1 | 2.36 | 2 | 2.5 | 3.33 | 3.5 | 1.83 | 3.5 | 2 | 2.36 | 3.82 | 1.33 | 4.67 | 3 | Smoking and COPD | null | null | ['9', '8', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6IXkO6T1apLY1NM | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I'm worried about unhealthy eating | 3.25 | 1.5 | 4.25 | 2.25 | 2.25 | 3.5 | 3 | 3.36 | 3 | 2.75 | 3.33 | 4.5 | 2.5 | 3.5 | 2 | 3.18 | 4 | 4.33 | 4 | 3.5 | Nutrition | null | null | null | null | null | ['7', '8', '7', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7f3rA7ZYH8JIQld | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | Hispanic/Latino | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3.5 | 5 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 2 | 2.5 | 2.67 | 2.5 | 2.67 | 1 | 1.5 | 2.55 | 2.91 | 1.33 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['8', '8', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6JbiLxrFuqLgWqJ | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 2.91 | 2 | 1 | 3.33 | 3 | 2.5 | 1.5 | 1.5 | 2.18 | 2.55 | 2.67 | 4 | 2.67 | Sexual Health | null | ['6', '5', '8', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_50SOP3WeOvfxgPq | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The emotional impact of the ad makes me think about the struggles faced by those living with chronic obstructive pulmonary disease and the role smoking plays in their daily lives. | 3 | 2 | 4.5 | 1.5 | 3 | 2 | 2.5 | 2 | 3.5 | 3 | 5.33 | 4 | 2.67 | 3.5 | 1.5 | 3.27 | 3.45 | 2 | 3.33 | 2.5 | Smoking and COPD | null | null | ['3', '6', '4', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_63ow1M45z64QEMN | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Information technology | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4.25 | 3 | 3.25 | 1.5 | 1.5 | 2 | 2.91 | 4 | 1.75 | 2.33 | 2.5 | 2.92 | 3 | 2.5 | 1.82 | 3.27 | 1.67 | 4.67 | 2.5 | Mental Health | ['9', '8', '9', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7T4PbkSt63q9Msh | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 2.25 | 3.25 | 1.5 | 3.5 | 1.5 | 2.36 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 1.5 | 2.25 | 2.73 | 2.64 | 1.33 | 2 | 1.75 | Substance abuse | null | null | null | null | null | null | ['6', '8', '9', '2'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_124iw4SkO8rMQ7i | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 2.5 | 4 | 0.5 | 2.5 | 4.5 | 4 | 3.27 | 3.5 | 2.75 | 3.33 | 4 | 2.17 | 2 | 4.5 | 3.55 | 3.45 | 2.67 | 2 | 3 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6Q6kSog7ripzUCI | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | Less than $25,000 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 4 | 2.75 | 2.5 | 3 | 1.5 | 3 | 3.36 | 4 | 3 | 2 | 2.5 | 3.17 | 3.25 | 2.5 | 2.18 | 3.18 | 3.67 | 3 | 2.83 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3rIV6WAwLPcxEza | 10 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 3.5 | 3.5 | 3.5 | 2.5 | 2.5 | 2.73 | 3 | 3.5 | 5.33 | 5 | 3.33 | 3.5 | 1.5 | 3.64 | 4 | 3.33 | 4 | 2 | HIV | null | null | null | null | ['3', '7', '7', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6X7wZ4XsMyqUUJH | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.75 | 3.25 | 3 | 3.75 | 2.75 | 1.5 | 3.75 | 3.45 | 2 | 1.5 | 4 | 3.25 | 2.83 | 2.25 | 3 | 2.18 | 3.36 | 4 | 4.67 | 2.5 | Smoking and COPD | null | null | ['6', '7', '4', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2oiQ2Arz5mw1JfD | 13 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Yes | Hearing impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2.67 | 1.5 | 1.5 | 3.27 | 2.91 | 3.33 | 2.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['5', '6', '6', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_6IlP4e2iKkHz3a2 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3 | 2.5 | 2.75 | 1.25 | 2.5 | 2 | 2.82 | 4 | 1.5 | 4.33 | 5 | 2.67 | 3.25 | 4 | 2.64 | 4.36 | 3 | 4.67 | 2.75 | Sexual Health | null | ['7', '5', '4', '3'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_17wz6W8TbJudSlt | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2 | 4 | 2.5 | 2.5 | 2.5 | 2.5 | 2 | 3 | 2.5 | 2.67 | 5 | 2.67 | 1.5 | 1.5 | 2.55 | 4.36 | 2 | 5.33 | 3.33 | Substance abuse | null | null | null | null | null | null | ['5', '9', '5', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['3', '3', '1', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_8ODjNDr8MytEnQF | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2 | 5 | 3.5 | 2.5 | 0.5 | 3.5 | 2.36 | 3 | 1.5 | 2.67 | 3 | 3 | 0.5 | 1.5 | 1.45 | 2.91 | 2 | 2.67 | 3.33 | Nutrition | null | null | null | null | null | ['8', '8', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6NPvMjRGYJGBGQj | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Judaism | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 2.75 | 3.5 | 3.25 | 2.5 | 1.25 | 1.75 | 2.64 | 3 | 1.75 | 4 | 3.75 | 2.92 | 2.25 | 3 | 2.18 | 3.82 | 3 | 3 | 1.75 | Smoking and COPD | null | null | ['7', '8', '8', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_4jBRIImSYeflyUf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Single, living with family | null | Yes | Visual impairment,Mental health condition | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.5 | 2 | 3 | 0.5 | 2 | 2 | 2 | 2.91 | 3 | 4.5 | 1.33 | 3 | 1.83 | 2 | 2 | 2.73 | 2.18 | 3.33 | 2 | 3.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '7', '5', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1BxEGM3cJVer5H9 | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | Asian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3.5 | 3 | 3.5 | 1 | 3 | 3.25 | 3.18 | 3.25 | 2.5 | 2 | 2 | 2.58 | 2 | 2.5 | 2.55 | 2.91 | 3.33 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['6', '5', '6', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7VBFatjNNX9o9Ox | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1.5 | 3.5 | 4 | 0.5 | 2 | 2.5 | 3 | 3.45 | 4 | 3 | 5.33 | 3.5 | 2.17 | 3 | 2 | 3.45 | 2.55 | 3.33 | 1.33 | 2.33 | Mental Health | ['5', '7', '3', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_11Ze5CMzLE99GW0 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 4 | 3.5 | 2.5 | 3.5 | 2 | 2.5 | 3.27 | 4.5 | 4.5 | 4.67 | 3.5 | 3.5 | 3 | 3 | 3.64 | 2.91 | 1.33 | 2.67 | 3 | Smoking and COPD | null | null | ['5', '6', '4', '6'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_1DwfMw2H4Yr8BGc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3.5 | 3 | 2 | 2 | 4.5 | 3.5 | 3.64 | 4 | 3.5 | 3.33 | 4 | 2.67 | 3 | 0.5 | 3.82 | 3.27 | 2 | 4 | 2.5 | Smoking and COPD | null | null | ['9', '7', '9', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8qlvgwPikalU1Ji | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4.5 | 2.75 | 1.5 | 2.5 | 2.25 | 3 | 3.27 | 3 | 2.25 | 2 | 3 | 2.33 | 4 | 3 | 2.18 | 3.45 | 1.33 | 5.33 | 2.75 | Smoking and COPD | null | null | ['6', '8', '8', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5rBqCeE7Kf1WCHI | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 5 | 0.5 | 2.5 | 2.25 | 3.5 | 2.64 | 3 | 1.5 | 2.67 | 1.5 | 2 | 1.5 | 1.5 | 2.09 | 2.64 | 1.67 | 3.67 | 2.67 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1rbMGrMEZvkX37b | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 1.5 | 2.5 | 1.5 | 2.36 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 0.67 | 4 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_74NuNIzXee6hNHe | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4.25 | 5 | 2.5 | 2.25 | 2 | 2.25 | 3.09 | 2.75 | 2.75 | 3.67 | 3 | 2.5 | 3 | 3.5 | 2.73 | 3.64 | 1.33 | 5.33 | 2.67 | Substance abuse | null | null | null | null | null | null | ['9', '8', '8', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Smoking and COPD | null | null | ['7', '6', '8', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2d4cNsByM6nNTPP | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 0.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 1.5 | 2.67 | 3 | 2 | 1.5 | 1.5 | 2.55 | 2.55 | 3.33 | 1.33 | 1.67 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3jwXYLYz9886fKx | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2.5 | 2 | 1 | 3 | 1.5 | 2 | 3 | 2.55 | 5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.73 | 3.45 | 3.33 | 4.67 | 1.83 | Smoking and COPD | null | null | ['7', '8', '7', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6zMAsrx3w5KBwFc | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 3 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.5 | 3 | 4.67 | 3 | 2.33 | 2.5 | 2 | 3.09 | 2.36 | 1.33 | 1.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '8', '9', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_21yE9mBky0920HD | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.75 | 3.25 | 2 | 1.75 | 3.5 | 2.5 | 3.82 | 2.25 | 2.5 | 2.33 | 2.5 | 2 | 3.25 | 2.25 | 2.82 | 2.91 | 4.33 | 3 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '7', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5rtNG3tSDP8uqC5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.5 | 3 | 3 | 1.5 | 1 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 4 | 2 | 1.5 | 4 | 2 | 3.27 | 3.09 | 2 | 4 | 2.67 | Substance abuse | null | null | null | null | null | null | ['9', '7', '4', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_102FpuewYOT1Jfj | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Less than high school | Unemployed | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2.5 | 3.25 | 0.75 | 1.75 | 3.5 | 1 | 2.55 | 2.5 | 1 | 3 | 3 | 1.67 | 2.75 | 2.5 | 2.45 | 3.64 | 2.67 | 4 | 2.67 | Smoking and COPD | null | null | ['5', '4', '3', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_23CPAe1czqE8JDb | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.25 | 3.75 | 2 | 4 | 3.25 | 1.25 | 2.64 | 4 | 1.25 | 1.33 | 3.5 | 3.33 | 0.5 | 2.25 | 2 | 2.91 | 1.67 | 3.67 | 3.25 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_1ctqJSnLo8E7zdn | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4.75 | 3 | 3 | 2 | 1.5 | 2.5 | 0.75 | 2.27 | 3 | 1.5 | 5.33 | 3 | 2.17 | 0.5 | 1.5 | 2.91 | 3.27 | 2 | 4 | 2.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_81uU8mG13AB8lNF | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Education | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 2 | 3.5 | 2 | 3 | 2 | 3 | 3.09 | 2 | 1.25 | 3 | 4.75 | 2.33 | 4 | 4.5 | 2 | 3.73 | 4 | 2 | 2.83 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2kGkAK7M14OJLbQ | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.75 | 4 | 4.5 | 2.75 | 1 | 1.75 | 1.5 | 3.18 | 2.25 | 1.75 | 3.67 | 2.5 | 2 | 3.25 | 3 | 2.27 | 3.45 | 3 | 4 | 2.83 | Nutrition | null | null | null | null | null | ['6', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1N7ZvAr2YcQ82Xn | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.75 | 4 | 1.5 | 1 | 3.25 | 2.5 | 3.45 | 4 | 1.5 | 4.33 | 4 | 2.17 | 3 | 3 | 2.91 | 3.82 | 4.33 | 5.33 | 3.83 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_66I8d8tj1oX5c4x | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I realized that I should look for healthier alternatives to reduce my dependence on these foods. | 4 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3 | 2.91 | 2 | 1.5 | 3.33 | 1 | 2 | 2.5 | 3 | 2.36 | 2.55 | 3.33 | 4.67 | 2 | Nutrition | null | null | null | null | null | ['9', '7', '5', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8QlrzdvdWqOMmBX | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3.25 | 2.75 | 2.5 | 1.5 | 2.25 | 0.75 | 2.27 | 4 | 1.75 | 3.67 | 2.25 | 2.67 | 1.25 | 2.5 | 2.45 | 3 | 1.67 | 2.67 | 1.83 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3aXr7ibp6kgasP0 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.73 | 5 | 2.5 | 4 | 2.5 | 3.5 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['3', '4', '5', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1QDB1PACZx5fJ3E | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 5 | 3.5 | 3.5 | 4.5 | 3.5 | 2.5 | 4.18 | 3 | 2.5 | 2.67 | 1 | 3.67 | 2.5 | 3.5 | 2.91 | 2.91 | 3.33 | 2.67 | 2.83 | Smoking and COPD | null | null | ['7', '8', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5fa7GaAHV7uQK9S | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['8', '7', '7', '7'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3 | 2 | 3.5 | 1.5 | 3.5 | 1.5 | 2.18 | 2 | 3.5 | 4 | 4 | 2.33 | 2.5 | 3 | 3.64 | 3.64 | 1.33 | 3.33 | 2 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_4gO7SNqLqqTqA2P | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 2.5 | 3 | 4 | 3 | 2 | 2.55 | 3.5 | 1.5 | 3.33 | 3 | 3.5 | 1 | 2 | 2.55 | 3.09 | 2.67 | 5.33 | 2.67 | Nutrition | null | null | null | null | null | ['5', '4', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5gnJonWnybddMsn | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 5 | 4 | 3 | 3 | 3.5 | 1 | 2.5 | 3.45 | 3 | 1 | 4 | 3 | 3.17 | 3 | 0.5 | 1.82 | 2.36 | 2 | 2 | 3.17 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_4whq8oX00Tjgdn9 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3.5 | 3 | 2 | 2.5 | 2.75 | 1.5 | 2.55 | 4.5 | 1.5 | 3.33 | 3 | 3 | 1.5 | 3 | 2.45 | 3.09 | 2 | 4 | 2.83 | Sexual Health | null | ['6', '2', '4', '6'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3pLlvZyPfBlbDKV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Health is wealth.happiness is free.so our mental health is to be protected. | 2.5 | 3 | 3.5 | 2 | 2.5 | 2.25 | 2.25 | 2.55 | 4.5 | 1.25 | 3.33 | 2.25 | 3 | 3.25 | 0.75 | 2.18 | 2.55 | 3 | 4 | 2.92 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_6OdInCjNQhdOz1D | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 3 | 3 | 4.25 | 1 | 3.5 | 3 | 1.5 | 2.82 | 2.5 | 2 | 4 | 2.5 | 2.33 | 2.75 | 3.75 | 2.91 | 3.55 | 3 | 3.33 | 3.33 | Smoking and COPD | null | null | ['8', '7', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_1oQKGzHmvC16A4F | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 4 | 3 | 2.5 | 2.5 | 4 | 2.5 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 3.27 | 2 | 3.33 | 2.33 | Smoking and COPD | null | null | ['4', '5', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
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R_6n0OBHFphjYzp8y | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.5 | 2.25 | 1 | 2.5 | 3 | 1.5 | 2.91 | 4 | 1.75 | 2 | 4 | 2.5 | 3 | 3.5 | 2.27 | 3.27 | 3.33 | 2.67 | 2.58 | Nutrition | null | null | null | null | null | ['2', '2', '4', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6igpxR7tBKLrEds | 17 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3 | 4 | 2 | 2.5 | 4 | 3.5 | 3.27 | 2 | 1.5 | 4 | 4 | 2.17 | 4 | 3.25 | 3.09 | 4.27 | 2.67 | 4.67 | 3.67 | Sexual Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5M38S9MTrShXonL | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 2.75 | 1 | 3 | 2.25 | 2 | 2.5 | 3 | 3.75 | 1.5 | 4 | 3.5 | 3 | 1 | 3 | 2.36 | 2.91 | 2 | 2.67 | 1.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '5', '9', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_17wz6W8TbJudSlt | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 2 | 4 | 2.5 | 2.5 | 2.5 | 2.5 | 2 | 3 | 2.5 | 2.67 | 5 | 2.67 | 1.5 | 1.5 | 2.55 | 4.36 | 2 | 5.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '9', '8', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_54ICYuDVCWCi16j | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4.25 | 2.75 | 2.75 | 2 | 3.5 | 3.5 | 3 | 3.36 | 3 | 2.75 | 1.33 | 3.75 | 2.83 | 3.5 | 2.25 | 2.64 | 3.36 | 4 | 5 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6i4lQsvoXMlqUv5 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 3.5 | 1 | 1.5 | 2.5 | 2.5 | 2.5 | 3.45 | 3.5 | 0.5 | 4 | 2.5 | 2.5 | 2.5 | 1.5 | 2.18 | 3.27 | 2.67 | 4.67 | 1.67 | Smoking and COPD | null | null | ['7', '8', '8', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1BwJDwI2Sq4fuRE | 18 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1.5 | 3 | 1.5 | 3 | 1 | 1.75 | 1.5 | 3.09 | 4.5 | 1.25 | 2.67 | 2 | 2.83 | 2.25 | 4 | 1.82 | 2.73 | 3.33 | 2.67 | 1.75 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3OMYuB9gXQrXkaS | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Very good | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 2.5 | 3.09 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3pLl5jHFdHKp14X | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3 | 4 | 2 | 1.5 | 2 | 2.5 | 1.5 | 2.36 | 2 | 2.5 | 1.33 | 4 | 1.83 | 0.5 | 3.5 | 2.18 | 3.27 | 2 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['6', '6', '5', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5LMx9TqNSpZ47gr | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Unemployed/Looking for work | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4 | 2 | 3 | 2.5 | 2.5 | 2.25 | 3.25 | 2.09 | 2.5 | 1.75 | 2 | 2 | 2.5 | 1 | 1.75 | 2 | 3 | 1.33 | 4 | 2.5 | Mental Health | ['9', '9', '9', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '8', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_57ThFL1NUzBWQlb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Safe and healthy sex should be ensured, it's necessary to know one's partner health status | 3 | 3 | 2.75 | 2 | 2 | 2.75 | 3.25 | 3.27 | 3.75 | 2.5 | 3.33 | 2.25 | 2.58 | 2.5 | 1.25 | 2.82 | 2.45 | 1.67 | 2.33 | 2.25 | Sexual Health | null | ['8', '8', '7', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '3', '7', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5Rjd09XiuhCsl9L | 19 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Visual impairment | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.5 | 1.75 | 4 | 2 | 2.75 | 2.5 | 2.75 | 3.09 | 2.75 | 1.25 | 2.33 | 4.25 | 2.5 | 3 | 4.5 | 2 | 3.73 | 4 | 2.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_18zxZRja41Vcyu5 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.75 | 3.25 | 3 | 0.75 | 2.5 | 3.25 | 1.75 | 2.64 | 3.5 | 1.25 | 2 | 1.75 | 2.25 | 0.5 | 3 | 2.18 | 2 | 1.67 | 1.67 | 2.58 | Mental Health | ['9', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8PqaA6dU9HowT8V | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4.25 | 1.75 | 2.75 | 2.5 | 3.5 | 2.25 | 3 | 3.09 | 2.5 | 2.5 | 5.33 | 1.75 | 2.83 | 1.5 | 3.25 | 3.18 | 3.55 | 4.33 | 4.33 | 2.5 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1EQq4ZfGp87LXpa | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 3 | 2.5 | 2 | 4 | 2 | 3 | 3.64 | 4.5 | 3 | 2.67 | 3.5 | 3.5 | 3 | 2.5 | 2.55 | 3.09 | 3.33 | 4 | 3 | Nutrition | null | null | null | null | null | ['7', '8', '4', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6Vz3WrrJA4uMmiM | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 4.5 | 3 | 1.5 | 0.5 | 3.5 | 3 | 4.55 | 2 | 3 | 4 | 2 | 1.33 | 2 | 1.5 | 3.45 | 2.91 | 4.67 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['3', '7', '7', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_4S3oo7FshNPMLa2 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Buddhism | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Communicating with friends and family helps me feel supported and understood. | 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 | Mental Health | null | ['7', '5', '6', '3'] | null | null | null | null | null | null | null | null | null |
R_1biFdPo8y0gHN6N | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4 | 3.5 | 4 | 2 | 2.5 | 2 | 2.82 | 2 | 1 | 3.33 | 2.5 | 2.67 | 3.5 | 1.5 | 2.18 | 2.36 | 3 | 1.33 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6zMAsrx3w5KBwFc | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3.5 | 3 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.5 | 3 | 4.67 | 3 | 2.33 | 2.5 | 2 | 3.09 | 2.36 | 1.33 | 1.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '8', '9', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5CN3tp3IBoic5gD | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 2 | 2 | 4.5 | 2.5 | 3.5 | 0.5 | 2.36 | 4 | 2.75 | 4 | 2 | 3.67 | 2.5 | 0.5 | 3.36 | 2.55 | 3.33 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3qNyk9OijFnVbFj | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3.75 | 3 | 3 | 2.75 | 1 | 2 | 3.18 | 1 | 3.75 | 4 | 2 | 2.25 | 2.75 | 2 | 2.82 | 2.18 | 3.33 | 2 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5Ez4drt5LdLsW9Y | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 4 | 2 | 1 | 0.5 | 1.5 | 1.5 | 3.64 | 4.5 | 0.5 | 4.67 | 3 | 2 | 2 | 1 | 2 | 3.09 | 4 | 4 | 2.67 | HIV | null | null | null | null | ['9', '6', '6', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | HIV | null | null | null | null | ['9', '5', '1', '1'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3BlEhyGPsEjAESN | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 3.27 | 2.91 | 4.67 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['6', '8', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5VmaOQffoSOZvO1 | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 2 | 2 | 1.5 | 0.5 | 2.91 | 3 | 1 | 2.67 | 2 | 2.33 | 2 | 3 | 1.64 | 3.09 | 4 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '7', '5', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Smoking and COPD | null | null | ['4', '2', '5', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7iwhi388vHNRhdq | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 3 | 2.5 | 3.25 | 2.75 | 2.25 | 1.25 | 2.36 | 3.5 | 1.75 | 3.67 | 2.25 | 3.17 | 2.25 | 2.75 | 2.45 | 3.09 | 1.67 | 4 | 1.5 | Smoking and COPD | null | null | ['9', '9', '8', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7KVhr97F3jbEaot | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 2 | 3 | 3.5 | 1 | 2.5 | 2.5 | 2.55 | 3 | 2 | 5.33 | 4 | 2.5 | 2 | 2.5 | 3.09 | 3.27 | 1.33 | 4 | 3.83 | Chronic Diseases | null | null | null | ['7', '7', '4', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
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