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stringclasses 3
values | assigned_birth_text
float64 | religion
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values | religion_text
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value | political_aff
stringclasses 7
values | political_aff_text
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stringclasses 22
values | prim_language
stringclasses 5
values | first_language
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values | first_language_text
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value | highest_education
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values | employment_status
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values | employment_status_text
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values | marital_status
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values | marital_status_text
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values | family_status
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values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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values | question
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4.5
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4.5
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float64 1.27
4.55
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float64 1
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float64 0.5
4.5
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float64 1.33
5.33
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float64 1
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| Negative Emotionality
float64 1.17
4.67
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float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.36
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float64 1.27
4.55
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float64 0.67
4.67
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float64 1.33
5.33
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float64 1.17
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values | media_path
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values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | hiv
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Smoking and COPD | null | null | ['9', '9', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7lh53KW6lmTgtn8 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4.5 | 3.5 | 2.25 | 2.5 | 2.25 | 2.25 | 2 | 2.64 | 3.75 | 4.25 | 3.67 | 3.5 | 2.83 | 1 | 2 | 3.36 | 2.91 | 1.67 | 1.33 | 2.58 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7UGm8jyS9U0Jf69 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 4 | 3 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 2.36 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 1.5 | 3.27 | 2.55 | 2 | 2.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '8', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_33pVuURb5KNt01H | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2 | 3 | 4.5 | 1.5 | 3.5 | 2.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 3 | 1.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.33 | Smoking and COPD | null | null | ['6', '7', '8', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7ClJlo73QyqyVfX | 8 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | from the picture above shows that we should take proper time to know our partner and the friends he/she makes | 3 | 4 | 2 | 1.5 | 2.5 | 1.5 | 1.5 | 3.09 | 1 | 1.5 | 3.33 | 2 | 1.67 | 2.5 | 3.5 | 2 | 2.73 | 2 | 3.33 | 1.33 | Sexual Health | null | ['8', '9', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6OidztILV9ARlmO | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3 | 3.5 | 2 | 2 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.33 | 2.5 | 2.42 | 2.5 | 1.5 | 1.64 | 2.45 | 1.67 | 1.67 | 2.17 | HIV | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7Kg7ASEOyP51GmO | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 2 | 3.5 | 1.5 | 2.5 | 2.5 | 4.5 | 3.09 | 3 | 3.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.91 | 3.45 | 3.33 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '9', '4', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_12SCIppzNds1fmC | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3.5 | 3.5 | 2 | 2.5 | 1.5 | 2 | 2 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.17 | 3 | 1.5 | 2.91 | 2.91 | 3.33 | 3.33 | 1.67 | HIV | null | null | null | null | ['8', '8', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_8lrB5jipIYmRffh | 18 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 4 | 2.75 | 2 | 2.5 | 3 | 1.75 | 3.09 | 3.5 | 1 | 3.67 | 2 | 2.67 | 3 | 3 | 2.45 | 3.09 | 3 | 4 | 2.42 | Sexual Health | null | ['9', '9', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3MMZl2clE3kxUhU | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 4.25 | 3.5 | 3.5 | 3 | 1.5 | 2.5 | 2.5 | 2.82 | 3.5 | 2.5 | 3 | 4.25 | 2.67 | 4 | 2.5 | 2.64 | 3.18 | 1.67 | 2 | 3.42 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1biFdPo8y0gHN6N | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 4 | 3.5 | 4 | 2 | 2.5 | 2 | 2.82 | 2 | 1 | 3.33 | 2.5 | 2.67 | 3.5 | 1.5 | 2.18 | 2.36 | 3 | 1.33 | 2.5 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2oiQ2Arz5mw1JfD | 13 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Yes | Hearing impairment | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2.67 | 1.5 | 1.5 | 3.27 | 2.91 | 3.33 | 2.67 | 2.67 | Mental Health | null | ['5', '6', '6', '6'] | null | null | null | null | null | null | null | null | null |
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Smoking and COPD | null | null | ['4', '7', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6vdmnI3CvhFZTdr | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Watch for skin symptoms, such as salty skin and increased sweating. | 2.5 | 2 | 3.5 | 2.5 | 3 | 1.5 | 2.5 | 2.91 | 3 | 4.5 | 1.33 | 3.5 | 2.83 | 2.5 | 2.5 | 2.55 | 3.45 | 2.67 | 5.33 | 2.67 | Chronic Diseases | null | null | null | ['5', '6', '7', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '4', '8', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5s5gOGFirxQd5kJ | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 1.5 | 3.5 | 3.75 | 3 | 3 | 2 | 1.55 | 3.5 | 1.5 | 2.67 | 3.5 | 3.42 | 0.5 | 4.5 | 2.36 | 3.27 | 1.67 | 2 | 3.17 | Nutrition | null | null | null | null | null | ['7', '8', '6', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6M5qEVnCCTc9GBX | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 3 | 2.5 | 1.5 | 2.25 | 1.5 | 1.75 | 2.55 | 3.5 | 2.5 | 3 | 2.75 | 2.42 | 1.5 | 1 | 2.27 | 3 | 1.67 | 4 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3EzAjrO0RvM4QWM | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Scared | 2.5 | 3.25 | 2.25 | 2.25 | 2 | 1.75 | 1.5 | 2.45 | 4 | 1.5 | 3.67 | 2.75 | 2.75 | 2 | 1.5 | 2.18 | 2.64 | 1.33 | 2.67 | 1.58 | Substance abuse | null | null | null | null | null | null | ['7', '9', '9', '7'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_7w1xsOjSGgfRfzj | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.5 | 3 | 3 | 4.5 | 2.5 | 3.5 | 2.5 | 2.73 | 4 | 2.5 | 2.67 | 2 | 3.67 | 3.5 | 2.5 | 2.91 | 3.45 | 3.33 | 4.67 | 2.17 | Nutrition | null | null | null | null | null | ['6', '6', '9', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_8NrhKm6a4uX2rHX | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2 | 3.75 | 2 | 2.75 | 1.75 | 2.5 | 2.45 | 3.25 | 1.75 | 3 | 1.75 | 2.67 | 1.75 | 3.75 | 2.09 | 3 | 1.67 | 4.33 | 2.5 | Chronic Diseases | null | null | null | ['8', '9', '9', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7sb83Zlu5h7O5No | 19 | high internal locus of control | 18–24 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2.5 | 4 | 1.75 | 3.75 | 2 | 1.75 | 2.5 | 3.27 | 1 | 2.75 | 2.33 | 2.5 | 2.25 | 1 | 2.75 | 2.27 | 2.64 | 2 | 3.33 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7WCfDVWgIFHaCfn | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | This is a great reminder that HIV prevention is crucial. Safe sex practuces are essential. | 2.5 | 3 | 4.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 2.5 | 3.75 | 2.09 | 3.36 | 1.67 | 3.33 | 2.75 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6scXR7yvtbVdVw7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 5 | 1 | 4 | 3.5 | 1.5 | 1.5 | 4.18 | 3 | 2.5 | 4 | 3 | 3.5 | 1.5 | 2.5 | 2.55 | 3.09 | 4.67 | 4.67 | 2.33 | Smoking and COPD | null | null | ['8', '8', '7', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3hCQYBPI6RfFy6d | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 2.5 | 3.5 | 2.25 | 4 | 3.5 | 2 | 2.73 | 3.75 | 1.75 | 3.67 | 2 | 3.33 | 3.25 | 2.5 | 2.91 | 2.64 | 3.33 | 4.33 | 3.08 | Nutrition | null | null | null | null | null | ['9', '8', '7', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2xKKqOAef8VhDBT | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 2 | 3.5 | 1.5 | 1.5 | 1.5 | 2.73 | 5 | 2.5 | 4 | 3 | 3.33 | 2.5 | 2.5 | 2.55 | 2.91 | 3.33 | 4 | 3 | HIV | null | null | null | null | ['6', '8', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_8xXIMkLw47KSTgD | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Doctoral or professional degree | Employed part-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 1.25 | 4.5 | 2.5 | 2.5 | 2 | 1 | 2.5 | 3.27 | 2 | 3.5 | 2.67 | 3 | 2.17 | 3.25 | 1.5 | 2.36 | 2.18 | 0.67 | 2.67 | 2 | Smoking and COPD | null | null | ['7', '9', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6scXR7yvtbVdVw7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 5 | 1 | 4 | 3.5 | 1.5 | 1.5 | 4.18 | 3 | 2.5 | 4 | 3 | 3.5 | 1.5 | 2.5 | 2.55 | 3.09 | 4.67 | 4.67 | 2.33 | Mental Health | ['3', '6', '6', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1BVKoMZAbZFQVZ6 | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 3 | 2 | 2.5 | 2.5 | 1.5 | 3.09 | 2.5 | 4 | 3.33 | 3 | 2.33 | 1 | 3 | 3.27 | 3.09 | 2.67 | 4 | 2.17 | Smoking and COPD | null | null | ['7', '2', '3', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1odmPslZtSRpLHa | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 2.5 | 2 | 4 | 2.5 | 2 | 2.5 | 2.55 | 4 | 2 | 2.67 | 3 | 3.5 | 3.5 | 0.5 | 2.18 | 3.09 | 3.33 | 4.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '5', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3shZIAKvVZzsk7v | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4.25 | 1.5 | 3 | 3.5 | 2.5 | 3.5 | 3.5 | 2.45 | 3.5 | 2.75 | 4.33 | 1.5 | 3.17 | 2.5 | 2.5 | 3.45 | 2.36 | 1.67 | 2.67 | 3.08 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1pn9svtzMczsaSa | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Absolutely good and very amazing | 2 | 2 | 3 | 1.5 | 2.5 | 2.5 | 3.5 | 3.45 | 5 | 1.5 | 4 | 2 | 3 | 2.5 | 1.5 | 2.55 | 1.82 | 3.33 | 2.67 | 2 | HIV | null | null | null | null | ['6', '6', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6O95iFOm2dLzsp6 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 4 | 3 | 4.5 | 1.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 4 | 2.91 | 3.64 | 3.33 | 3.33 | 3 | HIV | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_4mdT4IIJsySUc1U | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 3 | 1.5 | 1.5 | 3 | 2 | 2.73 | 1.5 | 2.5 | 4 | 3 | 1.5 | 3 | 1 | 3.09 | 3.09 | 2.67 | 4 | 2.83 | Nutrition | null | null | null | null | null | ['5', '3', '7', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1mP0DxbRBzCBNEM | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment,Hearing impairment,None | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2 | 4 | 2.5 | 3 | 2.5 | 1.5 | 2.55 | 4.5 | 1 | 1.33 | 4.5 | 3.33 | 3.5 | 1.5 | 1.64 | 3.82 | 2.67 | 4 | 3.33 | HIV | null | null | null | null | ['5', '5', '6', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5lKCsCrWwDxxg8S | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 2 | 3.5 | 3.5 | 1.5 | 1.5 | 3.09 | 4 | 3.5 | 2.67 | 3.5 | 3.67 | 2.5 | 4.5 | 2.55 | 3.45 | 2 | 2.67 | 2 | Mental Health | null | ['6', '7', '7', '7'] | null | null | null | null | null | null | null | null | null |
R_7G8l47RXusLmgwx | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2 | 2.5 | 1 | 2.75 | 3 | 2.25 | 2.55 | 2 | 0.75 | 2.67 | 2.5 | 1.92 | 2.5 | 1 | 2.09 | 2.36 | 1.67 | 3.33 | 1.83 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8IcMZWpgtebikQU | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3 | 2.5 | 2.25 | 1.25 | 1.5 | 1.25 | 2.36 | 4 | 1.5 | 4 | 2.5 | 2.5 | 1 | 2.25 | 2.18 | 3 | 1.67 | 2.67 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5NH4gQTkeJm4qFr | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 3.25 | 2.25 | 1.5 | 1.75 | 3 | 3 | 3.5 | 2.75 | 2 | 3.5 | 2.42 | 4.5 | 3 | 2.18 | 3.64 | 3 | 2.67 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_62PHv3u1oBa9nWf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Interesting | 3.25 | 4 | 4.75 | 1.25 | 2 | 1.25 | 1.5 | 3.18 | 2.25 | 1.75 | 2 | 3.75 | 1.83 | 2.25 | 2.75 | 1.64 | 3.36 | 3 | 3 | 2.42 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5e2pkUdciBzGrOB | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.75 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.27 | 3.75 | 1.75 | 2.33 | 2.75 | 2.67 | 1.25 | 0.5 | 1.82 | 2.45 | 1.67 | 2.67 | 2.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_8NrhKm6a4uX2rHX | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 2 | 3.75 | 2 | 2.75 | 1.75 | 2.5 | 2.45 | 3.25 | 1.75 | 3 | 1.75 | 2.67 | 1.75 | 3.75 | 2.09 | 3 | 1.67 | 4.33 | 2.5 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1E1eISWRPRgK3lb | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | I think it's important to be optimistic or something will go wrong. | 3 | 3 | 2 | 3.5 | 2.5 | 2.5 | 1.5 | 2 | 4 | 3.5 | 2.67 | 4 | 3.33 | 2.5 | 1.5 | 2.91 | 3.09 | 2 | 2 | 1.33 | Mental Health | ['7', '8', '8', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5IuAJdz6plR9zVF | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.25 | 2.5 | 3 | 2.5 | 0.5 | 3.5 | 1.25 | 2.55 | 1.75 | 2.5 | 2.67 | 3.5 | 1.58 | 2.75 | 2.75 | 2.91 | 4.09 | 2.33 | 4.67 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['4', '6', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8qalfiKdmLWAzcf | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3.5 | 3 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4 | 2.5 | 2.67 | 4 | 2.67 | 2.5 | 4 | 2.55 | 4 | 4 | 4.67 | 3.33 | Mental Health | ['8', '6', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8xXIMkLw47KSTgD | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Doctoral or professional degree | Employed part-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1.25 | 4.5 | 2.5 | 2.5 | 2 | 1 | 2.5 | 3.27 | 2 | 3.5 | 2.67 | 3 | 2.17 | 3.25 | 1.5 | 2.36 | 2.18 | 0.67 | 2.67 | 2 | Smoking and COPD | null | null | ['7', '9', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3goJviBEgAg7d81 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 2.91 | 4.5 | 3.5 | 5 | 2.25 | 3.17 | 1.5 | 1.5 | 3.55 | 2.82 | 2 | 3.33 | 3.33 | Smoking and COPD | null | null | ['7', '8', '7', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3LA7RIuyYe21WI1 | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Safety | 2 | 1 | 4 | 3.5 | 1.5 | 3.5 | 4.5 | 2.73 | 3 | 3.5 | 4.67 | 3 | 2.67 | 3.5 | 2.5 | 3.82 | 2.91 | 3.33 | 4 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '6', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1n3l1GBkaq8kZim | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3.5 | 1 | 3.5 | 3 | 1.5 | 2 | 2.73 | 2.5 | 1.5 | 4.67 | 3 | 3 | 1 | 2 | 2.36 | 3.64 | 3.33 | 4.67 | 2.17 | Substance abuse | null | null | null | null | null | null | ['3', '3', '7', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Nutrition | null | null | null | null | null | ['8', '8', '3', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_165Yl8QBUaWkask | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3.5 | 1 | 3 | 2.5 | 1.5 | 3 | 3.27 | 4 | 3.5 | 4.67 | 4 | 3.17 | 3.5 | 2 | 3.09 | 4.18 | 1.33 | 5.33 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_80qlYUspLCqQ48m | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4.5 | 1.75 | 4 | 2 | 2 | 2 | 1.25 | 2.73 | 4 | 2.5 | 4.67 | 4.25 | 2.67 | 0.5 | 2 | 2.91 | 3.18 | 4 | 2.67 | 3.17 | Substance abuse | null | null | null | null | null | null | ['4', '4', '3', '3'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7VfKmy6twZIXgat | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4.5 | 2.5 | 1 | 2.5 | 2.5 | 2 | 3.09 | 5 | 3 | 4.67 | 1.5 | 2.83 | 1.5 | 1 | 3.27 | 2.55 | 2 | 4 | 2.17 | Smoking and COPD | null | null | ['6', '3', '8', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5dWiiKhnsmaOJmp | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | ['5', '1', '1', '9'] | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.5 | 3.75 | 1 | 4 | 2.5 | 2.25 | 2 | 3.25 | 1.5 | 3.33 | 2.75 | 2.75 | 2.25 | 1.25 | 2.36 | 3 | 1.67 | 3.67 | 1.92 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7t6eR0oTfaNhXGV | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 3.5 | 3.5 | 3 | 0.5 | 3 | 2.5 | 3.45 | 2 | 4.5 | 4 | 3.5 | 1.83 | 2.5 | 4 | 3.82 | 3.45 | 2.67 | 3.33 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '6', '5', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3fZIOSICwbua59v | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Education | null | Less than $25,000 | Separated | null | Single Parent with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | It bad | 4 | 2 | 4 | 0.5 | 2.5 | 2.5 | 1.5 | 2.36 | 3 | 1.5 | 1.33 | 1 | 2 | 3.5 | 3.5 | 1.82 | 2.55 | 2 | 1.33 | 3.33 | Chronic Diseases | null | null | null | ['9', '8', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6LILjtJcHWVpw5R | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 4 | 2.75 | 3 | 2.75 | 3.25 | 1.5 | 2.36 | 4.5 | 3 | 2 | 2 | 3.42 | 2.5 | 2 | 2.82 | 2.09 | 0.67 | 3 | 2.58 | HIV | null | null | null | null | ['9', '8', '8', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3V3bVdjZXMQy5q9 | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3 | 2 | 3.5 | 2.5 | 4 | 3.5 | 3.09 | 3 | 1.5 | 4 | 4 | 3 | 2.5 | 4.5 | 3.09 | 4 | 3.33 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7jPvsAENYKPJv6p | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 3 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 2 | 1.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 2.18 | 2.18 | 3.33 | 1.33 | 2.67 | Nutrition | null | null | null | null | null | ['8', '8', '7', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7ijViGxxVp07sIe | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.75 | 2.75 | 2.5 | 2 | 1.5 | 1.5 | 3.09 | 3.5 | 1.5 | 3 | 3.25 | 2.67 | 4 | 3 | 1.91 | 2.91 | 3 | 3 | 2.42 | Sexual Health | null | ['7', '8', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_18zxZRja41Vcyu5 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.75 | 3.25 | 3 | 0.75 | 2.5 | 3.25 | 1.75 | 2.64 | 3.5 | 1.25 | 2 | 1.75 | 2.25 | 0.5 | 3 | 2.18 | 2 | 1.67 | 1.67 | 2.58 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8kKVtju09j5o206 | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.25 | 2.25 | 1.5 | 1.75 | 2.75 | 3.5 | 3.75 | 3.27 | 1.75 | 3.25 | 2.67 | 4.5 | 2.08 | 2.5 | 2.5 | 3.18 | 3.64 | 4.67 | 3.33 | 2.08 | Chronic Diseases | null | null | null | ['6', '4', '3', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6wnxGzboG8bXOLf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 2.75 | 4.25 | 2.5 | 3 | 1.25 | 1.25 | 3.18 | 3.25 | 1.5 | 3.67 | 3 | 2.92 | 1.25 | 2 | 2 | 2.82 | 4.33 | 3 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '8', '6', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | HIV | null | null | null | null | ['6', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5lfYmgVNanPqWg4 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2 | 4 | 2.5 | 3.5 | 2.5 | 0.5 | 1.64 | 3 | 4 | 4 | 1.5 | 3 | 1.5 | 1 | 3.45 | 2.55 | 0.67 | 4 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '7', '6', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7jKxnhiSKkXK0X7 | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['7', '7', '6', '6'] | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.25 | 2.5 | 3.5 | 4.5 | 1.75 | 1 | 2.73 | 4 | 1.5 | 3.33 | 2.75 | 4 | 3.25 | 1 | 2.09 | 2.64 | 3.67 | 2.67 | 1.92 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3rVAvuDO0HOgRjy | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 5 | 4 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4.5 | 0.5 | 4 | 3 | 2.83 | 3 | 3.5 | 2.18 | 3.45 | 2 | 4.67 | 3.83 | Nutrition | null | null | null | null | null | ['6', '7', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7Mhwn52oJGSukBq | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 5 | 2.5 | 2.5 | 4.5 | 3 | 3.25 | 2 | 1.82 | 3 | 3 | 2.67 | 2.75 | 3.5 | 1.5 | 1.5 | 3 | 2.82 | 1.33 | 2.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_62At3ukhmYQALdf | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2.5 | 1 | 4 | 4.5 | 1.5 | 1.5 | 2.55 | 4 | 4 | 4.67 | 3 | 4.17 | 3 | 1 | 3.27 | 3.45 | 3.33 | 5.33 | 1.67 | Substance abuse | null | null | null | null | null | null | ['3', '7', '6', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_7fkCLJIPLS7Purb | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Not sharing shape objects with people and your partner using condoms for safe sexual prevention | 2 | 3.25 | 3.5 | 2.25 | 2 | 1.25 | 3.25 | 3 | 3.75 | 0.75 | 3.67 | 2.25 | 2.67 | 1.25 | 1.75 | 1.73 | 3.27 | 3 | 5.33 | 1.92 | HIV | null | null | null | null | ['8', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3aKAucOYaf2ZJc1 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1JRbUtH9d9oqDWz | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 2.75 | 2.25 | 2.25 | 1 | 1.5 | 2.27 | 3.25 | 2.5 | 2 | 2.5 | 2.58 | 2.25 | 1.5 | 1.82 | 2.64 | 1.67 | 3 | 1.67 | Nutrition | null | null | null | null | null | ['5', '9', '8', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7VfKmy6twZIXgat | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 4.5 | 2.5 | 1 | 2.5 | 2.5 | 2 | 3.09 | 5 | 3 | 4.67 | 1.5 | 2.83 | 1.5 | 1 | 3.27 | 2.55 | 2 | 4 | 2.17 | Chronic Diseases | null | null | null | ['7', '6', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_71HADY9ZJEkVF8d | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 3.5 | 2 | 4.5 | 2.5 | 2 | 2.91 | 3.5 | 3 | 2 | 1 | 3.33 | 2.5 | 1.5 | 2.55 | 2.18 | 3.33 | 2.67 | 2.33 | Smoking and COPD | null | null | ['6', '8', '5', '3'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7qfflHU4bof34Sc | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.75 | 3 | 3.25 | 3.5 | 2.5 | 2.5 | 3.18 | 3.25 | 1.25 | 4 | 1.75 | 3.33 | 2.5 | 1.25 | 2.45 | 2.55 | 2 | 3.33 | 1.83 | Substance abuse | null | null | null | null | null | null | ['5', '3', '3', '7'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_18a8aYRbiWKXB97 | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 4.75 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 3.64 | 2.75 | 2.5 | 3.67 | 2.5 | 2.75 | 2.25 | 2.5 | 2.82 | 2.27 | 3 | 2.33 | 1.58 | Nutrition | null | null | null | null | null | ['8', '8', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_57lj9oQLCCT738t | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | The safety of blood transfusions and organ transplants made me think about the strict screening procedures in the medical system. | 1.5 | 4 | 4 | 3 | 3 | 1 | 3 | 2.91 | 4 | 1.5 | 2.67 | 3.5 | 3.33 | 4 | 2.5 | 1.64 | 3.27 | 2 | 4.67 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1DDZfo3ZvPQe07L | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3 | 2.5 | 3.5 | 2.75 | 4 | 1.25 | 2.82 | 3.25 | 4 | 3.67 | 3.75 | 3.17 | 1.5 | 3 | 3.91 | 3.09 | 2.67 | 3 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_29saFIIHT6xX8Mp | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 1.75 | 4 | 2.5 | 2.25 | 3.5 | 1.75 | 1.25 | 2.45 | 3.75 | 1.25 | 3.67 | 2.5 | 3.17 | 2.25 | 1.75 | 2.09 | 2.45 | 0.67 | 2 | 2.5 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3kp644OKLWWtWIx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 3 | 3.5 | 1.5 | 2.5 | 2.5 | 2.73 | 3 | 0.5 | 2.67 | 4 | 2.67 | 1.5 | 1.5 | 1.82 | 3.64 | 2 | 4 | 2 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_5CULGcw6oe4Cy9B | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | ['7', '8', '8', '8'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2.5 | 5 | 3 | 2 | 1.5 | 2.5 | 2.55 | 2 | 1.5 | 4 | 3.5 | 2.33 | 4.5 | 1.5 | 2.18 | 3.09 | 2 | 2.67 | 4 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3DNBdVeoUst3l05 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 2.75 | 3 | 2 | 1.5 | 3.5 | 2.75 | 3.36 | 1.75 | 2 | 3.67 | 3.75 | 1.75 | 1.5 | 3 | 3 | 3.91 | 3 | 4.67 | 2.17 | HIV | null | null | null | null | ['8', '7', '8', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5CN3tp3IBoic5gD | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 4 | 2 | 2 | 4.5 | 2.5 | 3.5 | 0.5 | 2.36 | 4 | 2.75 | 4 | 2 | 3.67 | 2.5 | 0.5 | 3.36 | 2.55 | 3.33 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1hySC2a0f3sz6KN | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2.5 | 3.25 | 2 | 3.25 | 2.5 | 3.25 | 1.75 | 2.45 | 3 | 2.75 | 2 | 2.5 | 2.92 | 2 | 2 | 2.73 | 2 | 1.67 | 2 | 2 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1E1eISWRPRgK3lb | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2 | 3.5 | 2.5 | 2.5 | 1.5 | 2 | 4 | 3.5 | 2.67 | 4 | 3.33 | 2.5 | 1.5 | 2.91 | 3.09 | 2 | 2 | 1.33 | Mental Health | ['7', '8', '8', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1sNIwz2BakE4XrX | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 3 | 2.5 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.25 | 1.5 | 3 | 2.5 | 2.08 | 4 | 3 | 2 | 3.55 | 1.67 | 3.67 | 2.42 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | Smoking and COPD | null | null | ['9', '9', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5ZKteGMvR8UjASW | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 4 | 3 | 2 | 2.75 | 2.5 | 2.5 | 2 | 2.55 | 3.75 | 1.5 | 4 | 3 | 3 | 0.5 | 2.5 | 2.55 | 2.36 | 0.67 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['4', '6', '7', '4'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_62QHfRi70if9k9M | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment,Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 2 | 2 | 2.5 | 2.5 | 2 | 3 | 2.36 | 3 | 1.5 | 4 | 3 | 2.67 | 1.5 | 1.5 | 2.36 | 2.55 | 1.33 | 1.33 | 3.33 | Chronic Diseases | null | null | null | ['9', '7', '7', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1uuGP5PPjVnKmJP | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 2 | 4.5 | 2 | 3.5 | 3 | 2.5 | 3.09 | 3.5 | 4.5 | 4 | 2 | 3 | 1.75 | 2.5 | 3.82 | 2.36 | 3.33 | 3.33 | 3.42 | Smoking and COPD | null | null | ['6', '3', '2', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8471nwzfG3USzzo | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.5 | 3 | 3 | 2.5 | 2 | 2.5 | 2.75 | 2.73 | 4 | 1.5 | 4.67 | 4 | 2.83 | 2.25 | 1.5 | 2.73 | 3.45 | 1.67 | 3.33 | 2.42 | Sexual Health | null | ['9', '9', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_4S3oo7FshNPMLa2 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Buddhism | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 | Chronic Diseases | null | null | null | ['6', '8', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['5', '7', '6', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3Wn0NLiQEYscgXD | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 4.25 | 2.75 | 2.75 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.67 | 1.75 | 2.92 | 1.75 | 2 | 1.73 | 1.73 | 1.67 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6P63ATbAGgLZZJ3 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 3.5 | 1 | 4.5 | 4.5 | 3 | 2.5 | 3.18 | 5 | 3.5 | 3.33 | 2 | 4.67 | 3.5 | 0.5 | 3.27 | 2.27 | 1.67 | 3 | 2.33 | Substance abuse | null | null | null | null | null | null | ['6', '7', '8', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3NftrBQMNz2Y2GZ | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.25 | 2.75 | 2.5 | 2.25 | 2 | 2.25 | 2.27 | 2.5 | 1.5 | 3.33 | 2.75 | 2.42 | 2 | 2.5 | 2.18 | 2.64 | 1.67 | 2 | 2.25 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_82Y9tuDr4XDWg7u | 15 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.5 | 3 | 1.5 | 3.5 | 1 | 1.5 | 3.27 | 3 | 3 | 2.67 | 4 | 2.67 | 3.5 | 3.5 | 2.18 | 4 | 3.33 | 2.67 | 2.67 | HIV | null | null | null | null | ['3', '7', '5', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_10UGhdGalvoBvup | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.25 | 3.5 | 3 | 2 | 1.5 | 3.5 | 2.5 | 2.73 | 2.5 | 4.5 | 4 | 2 | 2 | 4.5 | 2 | 4 | 2.73 | 2.67 | 2.67 | 2.75 | Nutrition | null | null | null | null | null | ['6', '5', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3gAKNPXqGrIrkpH | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 3 | 3 | 3.25 | 2 | 1.5 | 1.5 | 2.45 | 2.5 | 1.5 | 3.67 | 2.5 | 2.58 | 1.75 | 2.75 | 2.09 | 2.55 | 1.67 | 1.67 | 2 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_5VmaOQffoSOZvO1 | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3 | 3 | 2 | 2 | 1.5 | 0.5 | 2.91 | 3 | 1 | 2.67 | 2 | 2.33 | 2 | 3 | 1.64 | 3.09 | 4 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '7', '5', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
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