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stringlengths 17
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float64 6
20
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
675
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float64 1
5
| Responsibility
float64 1
5
| Intellectual Curiosity
float64 1
5
| Depression
float64 0.5
4.5
| Emotional Volatility
float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
stringclasses 270
values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
stringclasses 22
values | behavior_change
stringclasses 12
values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_7BXGdmJaTpXxPYZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 3 | 3 | 1.25 | 1.75 | 1.25 | 3 | 3.75 | 2.5 | 3 | 3.25 | 2.67 | 4.25 | 1.5 | 2.36 | 2.91 | 2.67 | 3.67 | 2.42 | HIV | null | null | null | null | ['5', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3WAr0fMj1LGlk2k | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 4.5 | 2 | 3 | 3 | 0.5 | 2 | 3.09 | 4 | 1.5 | 2 | 3 | 3.33 | 2.5 | 3.5 | 1.27 | 2.91 | 2 | 2.67 | 1.67 | Sexual Health | null | ['9', '7', '8', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_32VsjaIdo13vDhb | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | English | Chinese | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 1 | 3 | 4 | 2.5 | 1.5 | 3.5 | 4.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 2.33 | 2.5 | 1.5 | 2.18 | 2.55 | 2 | 4 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '7', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | Sexual Health | null | ['8', '8', '7', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1olbFARsj7LYUfv | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | none | 3 | 3 | 1 | 2.5 | 1.5 | 3.5 | 2.5 | 2.73 | 4 | 2.5 | 2.67 | 4 | 2.67 | 0.5 | 2.5 | 2.91 | 3.64 | 3.33 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '5', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_29saFIIHT6xX8Mp | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.75 | 4 | 2.5 | 2.25 | 3.5 | 1.75 | 1.25 | 2.45 | 3.75 | 1.25 | 3.67 | 2.5 | 3.17 | 2.25 | 1.75 | 2.09 | 2.45 | 0.67 | 2 | 2.5 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2V4qzprRfkS6Fx4 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 4 | 4.5 | 2.5 | 2.5 | 2.5 | 4.5 | 3.82 | 2 | 3.5 | 2.67 | 2 | 2.33 | 2 | 1.5 | 2.91 | 2.55 | 3.33 | 2.67 | 2.33 | Chronic Diseases | null | null | null | ['5', '5', '5', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_8EuQgZiVOX74fGt | 9 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 2 | 3 | 2.25 | 1.5 | 2.5 | 1.5 | 2.36 | 2 | 2 | 2.67 | 4 | 1.92 | 2.25 | 1.5 | 2.36 | 3.45 | 3.33 | 3.33 | 2.08 | Smoking and COPD | null | null | ['4', '5', '4', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_63s49WDXHmXfdFM | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.5 | 3 | 4 | 2.5 | 3.5 | 2 | 1.5 | 3.09 | 4 | 1.5 | 5.33 | 4.5 | 3.33 | 2.5 | 1.5 | 2.73 | 3.64 | 3.33 | 3.33 | 2.83 | Smoking and COPD | null | null | ['6', '5', '5', '7'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_3yqMPnZYa8dMDPH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 2 | 3.5 | 1 | 1 | 2.55 | 2.5 | 2 | 3.33 | 2.5 | 2.67 | 2 | 1.5 | 2 | 2.73 | 1.33 | 4 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['3', '7', '3', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_624szpUs7MG7vbv | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 1.75 | 1.5 | 2.5 | 1.5 | 2.25 | 2.27 | 3.75 | 1 | 5.33 | 3.75 | 2.58 | 0.5 | 0.5 | 2.36 | 2.82 | 2 | 2.67 | 1.58 | HIV | null | null | null | null | ['9', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6K7qWQBk1tJlABn | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 1 | 3 | 4 | 2.5 | 3 | 1.5 | 2 | 2 | 0.5 | 5.33 | 3 | 2.83 | 1.5 | 2.5 | 2.73 | 3.09 | 2 | 2 | 2.33 | Smoking and COPD | null | null | ['9', '6', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_79WnIHpcszH1CzT | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 2 | 2 | 0.5 | 2.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2 | 2.5 | 2.5 | 2.91 | 3.64 | 2 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['8', '5', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_669bNLeyfYFWoGa | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.75 | 4.25 | 3 | 2.5 | 3.5 | 2 | 3.45 | 3.5 | 3.25 | 3.33 | 2.5 | 3 | 3 | 2.5 | 3.36 | 3.27 | 3 | 3.33 | 3.92 | Smoking and COPD | null | null | ['7', '4', '5', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1JyDJ3msTIHnqMc | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The importance of regular check-ups for early detection of COPD. | 2.5 | 5 | 4.5 | 1.5 | 1.5 | 2.5 | 3 | 3.27 | 4 | 2 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.36 | 2.55 | 2 | 1.33 | 2.33 | Smoking and COPD | null | null | ['8', '6', '6', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_2QQuuAoT7lvNG8f | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3 | 3.75 | 2.25 | 3.25 | 2 | 1.25 | 2.55 | 2 | 1.75 | 3.33 | 2.25 | 2.5 | 1 | 2.5 | 2.27 | 2.82 | 1.67 | 3.33 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1cmpE1PtQ3Zq0yR | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 3 | 2 | 1.25 | 3.5 | 1.75 | 1.25 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 2.75 | 0.5 | 2 | 2.09 | 2.55 | 3 | 2.67 | 2 | Smoking and COPD | null | null | ['6', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7NYRKG0ovhs6cdb | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 4 | 1.5 | 4 | 2 | 3 | 3.5 | 2.5 | 2.91 | 2.55 | 3.33 | 4 | 2.67 | Sexual Health | null | ['8', '9', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['6', '6', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3VeaqCRETDkPYys | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 4 | 3 | 3.5 | 2 | 2 | 2.73 | 3 | 3 | 3.33 | 2.5 | 3.17 | 2 | 1.5 | 2.73 | 3.45 | 1.33 | 5.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_2jHcm0tfMS4kYH6 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 3 | 2.5 | 3.5 | 1.5 | 2.25 | 1.82 | 2 | 1.25 | 4 | 2 | 2.67 | 3.5 | 2.5 | 2.09 | 2.55 | 1.67 | 4 | 2 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5WSrtZgjVy4nwkN | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 1 | 4.5 | 1.5 | 3.5 | 3.5 | 3.09 | 4 | 3.5 | 2.67 | 4 | 3.33 | 3.5 | 2.5 | 3.27 | 4.36 | 3.33 | 5.33 | 2.67 | Smoking and COPD | null | null | ['7', '9', '9', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_57TFlATOAe5lpSl | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 1.25 | 1.5 | 2.75 | 2 | 1 | 2.18 | 4 | 3 | 3.33 | 3 | 2.75 | 2 | 1.5 | 2.73 | 2.36 | 1.33 | 2 | 2.25 | Sexual Health | null | ['4', '5', '5', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7uBBsWkTlBv1uuc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 3.5 | 3.25 | 2.5 | 2.25 | 1.5 | 2 | 2.27 | 2.5 | 1.25 | 3.33 | 2 | 2.42 | 2.25 | 1.5 | 1.91 | 2.36 | 1.67 | 4.67 | 2.83 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3zd4JB8EO1CCA5U | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 1 | 2.5 | 4 | 2.5 | 2.5 | 3.5 | 1.5 | 2.91 | 2 | 3 | 3.33 | 3 | 2.33 | 1.5 | 2.5 | 3.27 | 3.64 | 3.33 | 4 | 2.33 | Smoking and COPD | null | null | ['3', '5', '5', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Substance abuse | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1YFWhh8fV1Jkdlh | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.75 | 3 | 4.25 | 2.25 | 2 | 3.5 | 2.25 | 2.73 | 3.25 | 1.5 | 3.67 | 3.25 | 2.5 | 1.5 | 2.5 | 2.82 | 2.91 | 1.67 | 1.67 | 3 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_69p5AwpPZZzKw5W | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | ['9', '8', '9', '9'] | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 5 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 3.45 | 4 | 1.5 | 2.67 | 2 | 2.67 | 1.5 | 3.5 | 1.82 | 3.27 | 2 | 2.67 | 2.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_2EvqlILSfwtAofA | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Asian,Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3 | 3 | 2.5 | 4.5 | 1.5 | 1.5 | 2.73 | 3 | 4.5 | 1.33 | 3 | 3.33 | 2.5 | 4.5 | 2.55 | 2.91 | 2 | 1.33 | 2.67 | Sexual Health | null | ['5', '5', '4', '2'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1mxzUaFmS7GrIIW | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3.5 | 4 | 2 | 3 | 2.5 | 1 | 2.91 | 3.5 | 3 | 4 | 2 | 2.83 | 1.5 | 2.5 | 3.09 | 2.73 | 4 | 4.67 | 2.67 | Nutrition | null | null | null | null | null | ['6', '4', '4', '6'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '5', '2', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_78Y8d349bMgtJ52 | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | Yes | Visual impairment | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4 | 3 | 2.5 | 2.5 | 3.25 | 3 | 2.73 | 3.25 | 2 | 1.33 | 2.5 | 2.75 | 1 | 2.25 | 2.27 | 2.64 | 1.33 | 2 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['5', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_34G0pLzRgu4t7Xj | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Prefer not to say | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.5 | 1.75 | 4 | 2 | 1.25 | 1.5 | 1.73 | 4 | 2 | 3 | 2.25 | 3.33 | 1.25 | 0.5 | 2 | 3 | 1.67 | 5.33 | 1.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5fvoDKOUMvZnkbH | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2 | 1.5 | 2.5 | 2.55 | 3.27 | 2 | 4 | 2 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_33pVuURb5KNt01H | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 2 | 3 | 4.5 | 1.5 | 3.5 | 2.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 3 | 1.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5vH0AYKdWWpG6mB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1.82 | 3.5 | 1 | 4 | 3.5 | 2.5 | 3 | 4.5 | 2 | 3.64 | 2 | 3.33 | 3.5 | Smoking and COPD | null | null | ['6', '5', '6', '7'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_2oN420y06NxVtip | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Asian,Black/African American,Hispanic/Latino | English | English | null | Some college, no degree | Self-employed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Hearing impairment,Mental health condition | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 3 | 3 | 2 | 3.5 | 2.5 | 3.5 | 1.5 | 2.73 | 4 | 2.5 | 4 | 5 | 3.33 | 4.5 | 3.5 | 3.27 | 4 | 2 | 1.33 | 2 | Sexual Health | null | ['5', '4', '4', '4'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8KqhRiemEwKNjTs | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 1 | 3 | 1 | 1 | 3.5 | 1.5 | 1.91 | 1.5 | 2 | 3.67 | 3.5 | 1.17 | 2 | 2.5 | 3 | 3.18 | 1.67 | 4.33 | 2.67 | Nutrition | null | null | null | null | null | ['7', '7', '5', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2A2Mxj04J2JDejD | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 2.5 | 2 | 1.5 | 1.5 | 2.5 | 3.5 | 2.55 | 3.5 | 3.5 | 4.67 | 3 | 2.17 | 3.5 | 0.5 | 3.45 | 2.91 | 2 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '7', '7', '4'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7KVFfS1pWOcGUfm | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | This image highlights the importance of trust, communication, and awareness in relationships, emphasizing sexual health, the potential impact of past connections, and the shared responsibility for maintaining transparency and safety. | 2.5 | 3.25 | 2.5 | 2 | 1.5 | 1.5 | 1.5 | 2.55 | 3 | 1.25 | 3.33 | 2.75 | 2.17 | 1.25 | 1.25 | 1.91 | 2.82 | 1.67 | 3 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5hrW1H6IOkgnFMa | 20 | high internal locus of control | 25–34 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Prefer not to say | Single | null | Prefer not to say | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2.5 | 1.5 | 2 | 2 | 2.25 | 2.27 | 4 | 2.5 | 4 | 3.5 | 2.5 | 2.5 | 2 | 2.73 | 3.27 | 2 | 2.67 | 2.5 | Smoking and COPD | null | null | ['8', '8', '9', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2polkXzpV5yLGPv | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Use condom when doing sex | 3.5 | 4 | 3.5 | 2.25 | 3 | 2.5 | 2.25 | 3.18 | 2.5 | 1.5 | 4.67 | 3.5 | 2.58 | 2 | 1.5 | 2.73 | 3.45 | 2.67 | 4 | 2.17 | HIV | null | null | null | null | ['5', '5', '4', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_84nEh0Z242OAfc5 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 5 | 5 | 4 | 3.5 | 2 | 1.5 | 2.5 | 4 | 4.5 | 3 | 2.67 | 2 | 3.33 | 2.5 | 3 | 2.36 | 3.27 | 2.67 | 4.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1uDkUdXB4Q9N8bM | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The implications of shame or guilt related to sexual choices. | 4.5 | 4 | 3 | 2.5 | 2 | 1.5 | 3.5 | 3.82 | 4 | 1 | 1.33 | 4 | 2.83 | 0.5 | 2.5 | 1.27 | 2.91 | 4.67 | 2.67 | 2.83 | Sexual Health | null | ['8', '6', '4', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1d2N5XlemiQVHd7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Substances poses a great health risk and should be avoided. | 2.5 | 3 | 1.75 | 2 | 2 | 2.25 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.58 | 2.25 | 2.5 | 2.27 | 2.82 | 1.67 | 3 | 1.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '8', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1smHI0rKWpbvdBP | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.5 | 1.5 | 2.5 | 1.5 | 2.5 | 2.5 | 3.18 | 4.25 | 1.75 | 3.33 | 2.25 | 2.75 | 2.5 | 1.75 | 2.45 | 3.18 | 3 | 4.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5ypYnmszUA3qkL9 | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.75 | 5 | 3.75 | 1.5 | 1.5 | 1.25 | 2.5 | 3 | 2.75 | 1.5 | 4 | 3.5 | 1.92 | 3.5 | 3 | 2.09 | 3.27 | 1.67 | 2.67 | 3.17 | Mental Health | null | ['8', '8', '9', '8'] | null | null | null | null | null | null | null | null | null |
R_6qDKf9UmtGkF69m | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | It made me to be more careful of the Aids disease | 3 | 4.5 | 2.5 | 2.5 | 2.5 | 1 | 3.75 | 4.36 | 3 | 1.5 | 3.67 | 3.5 | 2.67 | 2 | 4.5 | 1.91 | 3.64 | 4.33 | 3.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1lKxBXI0pj2i3NY | 12 | moderate internal/external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 1.5 | 4 | 2.25 | 3.5 | 3.5 | 3.5 | 2.73 | 3.5 | 1 | 3.33 | 3.5 | 3.08 | 1 | 2.25 | 2.55 | 3.82 | 4 | 5 | 3.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '5', '6', '4'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1YKvg0q8H7rtgOe | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Need to quit smoking | 2.5 | 3 | 2.25 | 3 | 2 | 1.5 | 3.75 | 3 | 3.25 | 1.25 | 3.33 | 3.25 | 2.75 | 1.5 | 2.5 | 1.91 | 3.45 | 1.33 | 3.67 | 1.75 | Smoking and COPD | null | null | ['5', '7', '7', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6FEZduT4j0RSSkI | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2.5 | 3 | 1.75 | 3 | 4 | 3 | 3.45 | 4 | 3.25 | 4 | 3 | 2.92 | 3.5 | 3.25 | 3.73 | 2.82 | 4.67 | 2.67 | 3 | Chronic Diseases | null | null | null | ['7', '8', '9', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7XBGKwqiWp3zB29 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 1 | 2 | 1.5 | 3.5 | 2.5 | 3.5 | 2.36 | 4 | 2.5 | 4 | 3 | 3 | 3 | 3.5 | 2.91 | 2.55 | 3.33 | 1.33 | 1.83 | Sexual Health | null | ['6', '6', '5', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8MPsMOCm4iwnTjF | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Native American/Alaska Native | Spanish | Spanish | null | Associate’s degree | Self-employed | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.25 | 3.5 | 1.5 | 3 | 2.5 | 4.5 | 2.5 | 3.45 | 3.5 | 3 | 4 | 5 | 3 | 2 | 1.5 | 3.82 | 3.64 | 2.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['6', '6', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_74NuNIzXee6hNHe | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4.25 | 5 | 2.5 | 2.25 | 2 | 2.25 | 3.09 | 2.75 | 2.75 | 3.67 | 3 | 2.5 | 3 | 3.5 | 2.73 | 3.64 | 1.33 | 5.33 | 2.67 | Substance abuse | null | null | null | null | null | null | ['9', '8', '8', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_811GsUpuDlLpCtb | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 2.25 | 2.75 | 2.25 | 1.75 | 2.25 | 1.25 | 2.45 | 1.5 | 2.5 | 4.33 | 2.75 | 1.83 | 4.25 | 3 | 2.91 | 2.64 | 3 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_564QdDglrBg4zrh | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 2.75 | 5 | 3 | 2.5 | 1.25 | 2.75 | 2.64 | 3 | 2.5 | 2.67 | 2.5 | 2.83 | 2.25 | 2.25 | 2.09 | 3.09 | 1.67 | 3 | 2.42 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6olajnCVFLgUTLP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 4.5 | 2 | 2.5 | 2.5 | 1.5 | 2 | 3.82 | 3.5 | 4.5 | 4 | 2.5 | 2.83 | 2.5 | 1 | 3.27 | 3.27 | 3.33 | 5.33 | 1.83 | Nutrition | null | null | null | null | null | ['2', '2', '9', '2'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Mental Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_6EaRB0Lo6cWdK29 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3.5 | 2.25 | 4 | 1.25 | 2.5 | 1.75 | 3.09 | 1.75 | 1.5 | 2.33 | 3 | 2.33 | 2.25 | 2.5 | 2.09 | 3 | 3 | 3 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Insect bites do not transmit HIV, which helps to break the myth about mosquito transmission. | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '9', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8ODjNDr8MytEnQF | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Creating awareness for HIV and preventive 2ays | 4 | 2 | 5 | 3.5 | 2.5 | 0.5 | 3.5 | 2.36 | 3 | 1.5 | 2.67 | 3 | 3 | 0.5 | 1.5 | 1.45 | 2.91 | 2 | 2.67 | 3.33 | HIV | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_4RatJiHSwnuzbQc | 10 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2.5 | 4.5 | 2.5 | 3.5 | 1 | 1.82 | 1 | 2 | 4 | 3 | 2.67 | 2.5 | 2 | 3.09 | 2.73 | 0.67 | 2.67 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '6', '5', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | Smoking and COPD | null | null | ['6', '7', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7ByXANgzuHcM07t | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living alone | null | No | Mental health condition | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 1 | 2 | 1.5 | 3 | 4.5 | 2.5 | 3 | 3 | 3 | 4 | 3 | 2.5 | 3 | 2.5 | 3.82 | 2.73 | 4.33 | 3.33 | 2.17 | HIV | null | null | null | null | ['8', '8', '7', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['1', '1', '1', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3gTjW5rX48EiwzD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1 | 1 | 2.18 | 4 | 1.5 | 4.67 | 2.5 | 3 | 2.5 | 3.5 | 2.18 | 4.18 | 2 | 5.33 | 3.5 | Nutrition | null | null | null | null | null | ['9', '7', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6yg9tYbZFTEdFnm | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 2.5 | 3.25 | 2.5 | 3 | 2.75 | 1.25 | 2.27 | 2.5 | 1.5 | 3.67 | 2.25 | 2.67 | 2.25 | 2.5 | 2.55 | 3.18 | 2 | 3.33 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_87kuQkDE1unALWn | 12 | moderate internal/external locus of control | 45–54 | Prefer Not To Say | null | Prefer not to say | null | Prefer not to say | null | Prefer not to say | null | White/Caucasian | English | English | null | Some college, no degree | Unemployed | null | Arts/Entertainment | null | Prefer not to say | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.5 | 3 | 2.5 | 1.5 | 1.5 | 1.5 | 2.91 | 2.75 | 1.5 | 4 | 3 | 2.25 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Smoking and COPD | null | null | ['6', '3', '5', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_62QHfRi70if9k9M | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment,Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 2 | 2 | 2.5 | 2.5 | 2 | 3 | 2.36 | 3 | 1.5 | 4 | 3 | 2.67 | 1.5 | 1.5 | 2.36 | 2.55 | 1.33 | 1.33 | 3.33 | Nutrition | null | null | null | null | null | ['8', '5', '6', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3YnS3DETmT5X5Rf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.75 | 3 | 2.75 | 2.25 | 2 | 1.25 | 1.5 | 2.45 | 3.5 | 1.5 | 3.67 | 2.25 | 2.58 | 1.25 | 1.75 | 2 | 2.73 | 1.67 | 4 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7oL1y8EJNLZT0Hs | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3 | 1.75 | 2.75 | 2.5 | 4.25 | 2.5 | 3.18 | 3.75 | 1.75 | 4.67 | 1.75 | 3 | 2 | 2.25 | 3.45 | 2.36 | 3 | 4 | 2 | Smoking and COPD | null | null | ['6', '8', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_669bNLeyfYFWoGa | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 3.75 | 4.25 | 3 | 2.5 | 3.5 | 2 | 3.45 | 3.5 | 3.25 | 3.33 | 2.5 | 3 | 3 | 2.5 | 3.36 | 3.27 | 3 | 3.33 | 3.92 | Smoking and COPD | null | null | ['7', '4', '5', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Addiction and dependence: Drug abuse can easily lead to physical and psychological dependence, which is difficult to quit. | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['5', '7', '6', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7cUkGJd5jIsn6R2 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 3 | 2.5 | 4.5 | 3.5 | 3.09 | 1 | 2.5 | 4 | 4 | 2.17 | 2.5 | 2.5 | 3.64 | 3.64 | 3.33 | 2.67 | 2.33 | HIV | null | null | null | null | ['8', '5', '9', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7AmN47z2orUm8RH | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino,White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Visual impairment,None | null | Type in every thought that came to mind viewing this material. | Smokers, soot, bad breaths. | 2.5 | 2.5 | 4 | 3 | 2.5 | 2.5 | 2 | 2.18 | 3 | 3 | 3.33 | 2.25 | 2.83 | 2 | 1 | 2.91 | 2.82 | 1.33 | 4 | 2.33 | Smoking and COPD | null | null | ['5', '4', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5HUj6h3jvb1crZv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3 | 2 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.36 | 2.5 | 2 | 3.33 | 3.5 | 2.5 | 3.5 | 1.5 | 2.55 | 3.09 | 3.33 | 2.67 | 2 | Smoking and COPD | null | null | ['6', '5', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_12wZYTYUMlq8zpT | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 5 | 5 | 2 | 0.75 | 1.5 | 3.5 | 1.25 | 3 | 3 | 2.5 | 3.33 | 4 | 1.75 | 2 | 2.5 | 3.09 | 3.27 | 0.67 | 4 | 2.17 | Chronic Diseases | null | null | null | ['6', '7', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5YQ54PgmVmqeBdD | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Hearing impairment,Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3 | 1.5 | 0.5 | 3 | 3.5 | 1.5 | 2 | 4 | 1.5 | 2.33 | 2 | 2.5 | 2.5 | 2 | 2.45 | 2.36 | 2 | 4 | 2.17 | Nutrition | null | null | null | null | null | ['8', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3960H4lPPUi38QP | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Asian | English | English | null | Associate’s degree | Unemployed | null | null | null | $50,000–$74,999 | Married | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3.5 | 3 | 3 | 1.5 | 3.5 | 2.5 | 2.5 | 3.09 | 3 | 1 | 4 | 4 | 2.67 | 2 | 2.5 | 2.36 | 3.27 | 2 | 4 | 3.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5xXCxqFga3eobGM | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.5 | 3 | 2.25 | 2.75 | 2 | 1.5 | 3 | 3.5 | 2 | 5 | 2.25 | 2.83 | 2 | 1.5 | 2.82 | 2.64 | 3 | 4 | 2.5 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3jlaAqsugoNVCID | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 3 | 4.75 | 3.25 | 2 | 2.25 | 2.25 | 2.91 | 2 | 2 | 2.33 | 2.75 | 2.42 | 3.25 | 2.5 | 2.18 | 3.09 | 3 | 2.33 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7pnXxF3AtAe9f7L | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 2.5 | 3.5 | 2.5 | 3.5 | 4.18 | 4 | 2.5 | 2.67 | 2 | 3.33 | 4.5 | 2.5 | 2.55 | 2.18 | 3.33 | 2.67 | 2.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '6', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1qsqarWwFSh3WFn | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 4 | 3.25 | 2.25 | 3.25 | 2 | 1.5 | 2.82 | 2.5 | 1.75 | 2 | 3.5 | 2.67 | 3 | 1.25 | 1.91 | 3.36 | 1.67 | 4 | 2.25 | Smoking and COPD | null | null | ['7', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_7w7wpR5gtrNrL33 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2 | 3 | 1.75 | 2 | 2 | 1.25 | 1.5 | 2.27 | 2 | 1.75 | 3.33 | 1.5 | 2 | 1.25 | 1.25 | 2 | 1.91 | 1.67 | 2 | 1.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6OidztILV9ARlmO | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Smoking , cancer | 3.5 | 3 | 3.5 | 2 | 2 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.33 | 2.5 | 2.42 | 2.5 | 1.5 | 1.64 | 2.45 | 1.67 | 1.67 | 2.17 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3c26kB4XwmeUtV1 | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 2 | 2 | 1.5 | 2 | 3 | 2 | 2.91 | 3 | 3.5 | 2 | 3 | 2.17 | 2.5 | 2 | 2.91 | 2.36 | 3.33 | 2.67 | 2 | Smoking and COPD | null | null | ['5', '3', '4', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1JRbUtH9d9oqDWz | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Funny and smiling | 2.5 | 3 | 2.75 | 2.25 | 2.25 | 1 | 1.5 | 2.27 | 3.25 | 2.5 | 2 | 2.5 | 2.58 | 2.25 | 1.5 | 1.82 | 2.64 | 1.67 | 3 | 1.67 | Nutrition | null | null | null | null | null | ['5', '9', '8', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Mental Health | ['8', '7', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5s5gOGFirxQd5kJ | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 1.5 | 3.5 | 3.75 | 3 | 3 | 2 | 1.55 | 3.5 | 1.5 | 2.67 | 3.5 | 3.42 | 0.5 | 4.5 | 2.36 | 3.27 | 1.67 | 2 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3aXr7ibp6kgasP0 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3 | 3.5 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.73 | 5 | 2.5 | 4 | 2.5 | 3.5 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['3', '4', '5', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8NrhKm6a4uX2rHX | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 2 | 3.75 | 2 | 2.75 | 1.75 | 2.5 | 2.45 | 3.25 | 1.75 | 3 | 1.75 | 2.67 | 1.75 | 3.75 | 2.09 | 3 | 1.67 | 4.33 | 2.5 | HIV | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7WCfDVWgIFHaCfn | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 4.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 2.5 | 3.75 | 2.09 | 3.36 | 1.67 | 3.33 | 2.75 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5CULGcw6oe4Cy9B | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 2.5 | 5 | 3 | 2 | 1.5 | 2.5 | 2.55 | 2 | 1.5 | 4 | 3.5 | 2.33 | 4.5 | 1.5 | 2.18 | 3.09 | 2 | 2.67 | 4 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Eating good and healthy meals | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['9', '8', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1JPajgD5pYQ1Lhr | 16 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Smokers are liable to die young | 4.25 | 2.25 | 2.75 | 2.75 | 2 | 2 | 1.5 | 2.55 | 2.5 | 1.5 | 3.33 | 3.5 | 2.42 | 1.75 | 2.5 | 2.18 | 3 | 3 | 1.67 | 2.25 | Smoking and COPD | null | null | ['8', '7', '8', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5J96BA3jUCaJoZl | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | Type in every thought that came to mind viewing this material. | Food and drinks are completely safe, which reduces people's anxiety. | 4 | 3 | 3 | 2.5 | 2 | 1.5 | 2.5 | 2.73 | 3.5 | 2.5 | 1.33 | 3.25 | 2.67 | 1.5 | 3 | 1.82 | 4.27 | 3.33 | 5.33 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '7', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_32DrSkWZAaNCoRX | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 4.5 | 3 | 2.5 | 1.5 | 2.5 | 2.5 | 2.55 | 1.5 | 1.5 | 4 | 4.5 | 1.83 | 3 | 1.5 | 2.55 | 3.45 | 0.67 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['4', '7', '9', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
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