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stringlengths 17
17
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float64 6
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
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float64 1
5
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float64 1
5
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float64 1
5
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float64 0.5
4.5
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float64 0.5
4.5
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float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.55
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float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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stringclasses 8
values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
stringclasses 389
values | chronic_disease
stringclasses 127
values | hiv
stringclasses 350
values | nutrition
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values | substance_abuse
stringclasses 276
values | media_type
stringclasses 3
values | target_population
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_1NaYgexgPjaqaCa | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.25 | 2.25 | 3 | 3 | 1.75 | 1.75 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 3.17 | 3.25 | 2.5 | 2.09 | 2.36 | 2.67 | 4 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6Pj3SQ3Jr6NKkNU | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 1.75 | 2.25 | 2.75 | 3.25 | 2.5 | 2.5 | 2.5 | 2.27 | 4.25 | 2 | 4 | 4 | 3.33 | 2 | 2.5 | 2.73 | 4.18 | 2.67 | 4.67 | 2.67 | Nutrition | null | null | null | null | null | ['5', '3', '3', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_55g0xkuQksThOql | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Other (please specify): | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 | Mental Health | ['7', '5', '4', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | Sexual Health | null | ['7', '8', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6wQYBYRDAfaPcvT | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4 | 1.5 | 2.5 | 2 | 4.5 | 3.64 | 3.5 | 3 | 3.33 | 3 | 2.5 | 3 | 4.5 | 2.73 | 3.45 | 4 | 3.33 | 2.83 | Mental Health | ['6', '7', '6', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1qpOH2JXNLnJ4WD | 19 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.75 | 2.75 | 4 | 1.75 | 1.5 | 1.25 | 1.75 | 2.27 | 3 | 1.25 | 3.67 | 2.75 | 2.08 | 1.5 | 1.5 | 1.91 | 2.45 | 1.67 | 4 | 2.25 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1h1oYrOmXVV8Qwh | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 4.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3.33 | 2.5 | 2.5 | 1.75 | 2.25 | 2.09 | 2.91 | 1.67 | 3 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7KTPYg94K6m5pXG | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1.5 | 2.5 | 3.25 | 2.25 | 2.75 | 1.5 | 1.25 | 2.64 | 3.5 | 3 | 1.33 | 3.25 | 2.83 | 0.5 | 2.5 | 2 | 3 | 2.67 | 4 | 2.58 | Chronic Diseases | null | null | null | ['9', '9', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '6', '3', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['2', '6', '6', '5'] | The message motivates me to not skip recommended vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_23CPAe1czqE8JDb | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.25 | 3.75 | 2 | 4 | 3.25 | 1.25 | 2.64 | 4 | 1.25 | 1.33 | 3.5 | 3.33 | 0.5 | 2.25 | 2 | 2.91 | 1.67 | 3.67 | 3.25 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5zFfm1oxxRxH7rj | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Good | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_31HBQSnscKAZAqt | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Separated | null | Single Parent with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.73 | 5 | 0.5 | 4 | 4 | 2.33 | 2.5 | 4.5 | 1.82 | 4.36 | 2 | 5.33 | 2.67 | Mental Health | ['9', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6O95iFOm2dLzsp6 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 3 | 4.5 | 1.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 4 | 2.91 | 3.64 | 3.33 | 3.33 | 3 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '8', '7', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_806nWcpzoNWTQuG | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 3 | 2.5 | 2.5 | 3.5 | 2.5 | 2.73 | 2 | 3.5 | 2.67 | 1 | 2.33 | 2.5 | 1.5 | 3.27 | 2.55 | 2 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['9', '6', '7', '7'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3dM5V9j1jYuDBDz | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 3.75 | 1.5 | 3.5 | 3 | 1.5 | 1.75 | 2.55 | 3.5 | 3 | 5.33 | 1 | 3.33 | 2.5 | 3.5 | 3.09 | 2.55 | 0.67 | 4 | 1.5 | Chronic Diseases | null | null | null | ['6', '6', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_72DXCFzx695D2pK | 16 | high internal locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 4.5 | 2.5 | 2.5 | 2 | 2.5 | 1 | 2.64 | 3.5 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.55 | 2.91 | 1.67 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['8', '7', '2', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6kBciwHLBzLBLad | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 2 | 1.5 | 2.5 | 3.25 | 2 | 3.27 | 4 | 3 | 2.67 | 4.75 | 2.67 | 3 | 0.5 | 3 | 2.82 | 4.67 | 1.33 | 1.83 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_1GjE2giZaCWwbYY | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3 | 3.75 | 1.5 | 2 | 2.25 | 1.5 | 2.45 | 3 | 1.5 | 3 | 3.75 | 2.17 | 2.5 | 3.5 | 2.18 | 3.27 | 1.67 | 3 | 3.33 | Smoking and COPD | null | null | ['9', '7', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7MhurdbeuslHDp5 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 2.5 | 2.5 | 3 | 3.5 | 3.25 | 3.36 | 4 | 2.5 | 2.67 | 3.5 | 3.17 | 4 | 4.5 | 2.91 | 3.09 | 4.67 | 1.33 | 2.5 | Smoking and COPD | null | null | ['7', '8', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3aXr7ibp6kgasP0 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 3.5 | 2.5 | 3 | 2.5 | 3 | 2.73 | 5 | 2.5 | 4 | 2.5 | 3.5 | 2.5 | 2.5 | 2.91 | 3.45 | 2 | 4 | 2.5 | Mental Health | null | ['7', '5', '4', '4'] | null | null | null | null | null | null | null | null | null |
R_1gbRUPNBJh6VXI4 | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2.5 | 3.5 | 2.5 | 2.75 | 2.25 | 1.5 | 2.27 | 3 | 1.25 | 2.33 | 2.25 | 2.75 | 2.25 | 1.5 | 1.91 | 2.45 | 1.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7fvKLNBeX7CFmOB | 11 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 4 | 1.5 | 2 | 3 | 0.5 | 2.73 | 2 | 3.5 | 4 | 2.5 | 1.83 | 2.5 | 1.5 | 3.45 | 2.73 | 3.33 | 2.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['3', '7', '3', '3'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3gZXrPYVeei2WCq | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Low to substance abuse behavior | 4 | 3.5 | 3 | 2.5 | 2.5 | 3.5 | 1.5 | 3.64 | 5 | 3 | 2.67 | 4 | 3.33 | 1 | 1 | 3.09 | 3.09 | 4.67 | 4 | 2.5 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7nMUZMJSFyZhpWo | 13 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 5 | 2.5 | 2 | 2 | 2 | 1.5 | 1 | 2.36 | 1 | 2.5 | 2.67 | 2.5 | 1.67 | 1.5 | 3 | 2.18 | 2.91 | 2 | 4 | 2.33 | Nutrition | null | null | null | null | null | ['7', '9', '3', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3qNyk9OijFnVbFj | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.75 | 3 | 3 | 2.75 | 1 | 2 | 3.18 | 1 | 3.75 | 4 | 2 | 2.25 | 2.75 | 2 | 2.82 | 2.18 | 3.33 | 2 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5mmBtu6SaNe14RS | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 3 | 2.5 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.67 | 2.5 | 2.42 | 1.25 | 1.5 | 2.18 | 2.91 | 1.67 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7FE83PdMwWo66Eh | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Hispanic/Latino | English | Arabic | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.25 | 3.25 | 3.75 | 3.5 | 2.5 | 2.25 | 1.5 | 2.36 | 3.75 | 2.25 | 4 | 1.5 | 3.25 | 1 | 2.5 | 2.73 | 2.27 | 1.67 | 3.67 | 2.67 | Mental Health | ['8', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_34idsnnAStqHH33 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 1 | 3.5 | 1.5 | 2 | 1 | 1 | 2 | 2.91 | 1.5 | 1.5 | 2.67 | 3 | 1.5 | 2.5 | 3 | 1.64 | 2.73 | 1.33 | 2.67 | 1.83 | Nutrition | null | null | null | null | null | ['9', '8', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_57paWSjrBCMIzIt | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 2.5 | 2 | 3 | 2.5 | 2.75 | 2.91 | 3.5 | 1.75 | 3.67 | 2.5 | 2.83 | 3 | 3.25 | 2.55 | 2.91 | 1.67 | 1.67 | 2 | Smoking and COPD | null | null | ['8', '7', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6sdiG3V1cwa0HUy | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 3 | 3.25 | 2.5 | 2 | 2.5 | 1.5 | 2.45 | 4.25 | 1.5 | 3 | 2.5 | 2.92 | 2.25 | 3 | 2.27 | 3 | 1.67 | 3 | 1.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_76ajFh1m5rQfspd | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Other (please specify) | Italian | Bachelor’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.75 | 3 | 2.25 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 4.5 | 2.25 | 2 | 1.5 | 2.92 | 0.75 | 1.25 | 1.91 | 2.27 | 1.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3jwXYLYz9886fKx | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | This poster emphasizes the harmful link between smoking and cancer, urging people to quit for their health. | 2.5 | 2 | 1 | 3 | 1.5 | 2 | 3 | 2.55 | 5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.73 | 3.45 | 3.33 | 4.67 | 1.83 | Smoking and COPD | null | null | ['7', '8', '7', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7EsCnlf2hNL8SIl | 16 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 5 | 1 | 2.5 | 1.5 | 2.5 | 1 | 2.5 | 2.73 | 3 | 2.5 | 2.67 | 2.5 | 2.33 | 2.5 | 2.5 | 2 | 3.09 | 3.33 | 2.67 | 2.17 | Nutrition | null | null | null | null | null | ['3', '8', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1zC7KEnjaVpFKe0 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4 | 3 | 2.5 | 3 | 2.5 | 2.25 | 3.73 | 3 | 2.5 | 4 | 2.5 | 2.83 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 3.33 | 2.33 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_7w1xsOjSGgfRfzj | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.5 | 3 | 3 | 4.5 | 2.5 | 3.5 | 2.5 | 2.73 | 4 | 2.5 | 2.67 | 2 | 3.67 | 3.5 | 2.5 | 2.91 | 3.45 | 3.33 | 4.67 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '6', '6', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_6J4PqrsxFwh31wl | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 3 | 3 | 2.5 | 4.5 | 3.5 | 3.45 | 2 | 3.5 | 1.33 | 3 | 2.5 | 2.5 | 3.5 | 3.27 | 3.27 | 4.67 | 4 | 3 | Chronic Diseases | null | null | null | ['6', '5', '4', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1Gc7fhMB5I0QtLr | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1.5 | 3 | 3 | 1.75 | 2 | 2 | 1.75 | 2.45 | 3.25 | 2 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.55 | 3.27 | 2 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1hbR3xwvLOg10Wv | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 1.75 | 3.5 | 2 | 3 | 4 | 3 | 3 | 2.5 | 2.5 | 3.33 | 3.5 | 2.5 | 4 | 3 | 3.27 | 3.82 | 4 | 3.33 | 3.33 | Substance abuse | null | null | null | null | null | null | ['7', '8', '7', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1MT0uiowWSfhyVN | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2 | 4 | 5 | 2.5 | 2.5 | 0.5 | 2.5 | 3.82 | 3 | 1.5 | 2.67 | 4 | 2.67 | 1 | 2.5 | 1.45 | 3.64 | 3.33 | 2.67 | 3.17 | HIV | null | null | null | null | ['7', '6', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1QMoGiitDY4YkE3 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American,Hispanic/Latino | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Physical disability,Visual impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3.5 | 1 | 4.5 | 3.5 | 3.5 | 2 | 2 | 4 | 2 | 2 | 4 | 4 | 2.5 | 2 | 2.55 | 2.91 | 0.67 | 3.33 | 2.67 | Nutrition | null | null | null | null | null | ['6', '6', '2', '2'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5mTYSJfHlFxWyhb | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 3 | 2.5 | 4.5 | 1.5 | 2 | 2.91 | 3 | 2.5 | 2 | 2 | 3.33 | 3 | 1.5 | 2 | 2.55 | 2 | 2.67 | 1.83 | HIV | null | null | null | null | ['8', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6OidztILV9ARlmO | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3 | 3.5 | 2 | 2 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.33 | 2.5 | 2.42 | 2.5 | 1.5 | 1.64 | 2.45 | 1.67 | 1.67 | 2.17 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1Bh3Xoswr76WoR9 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.5 | 3 | 3 | 1.5 | 1 | 0.5 | 2.91 | 2.5 | 1.5 | 4 | 3 | 2.33 | 3 | 2.5 | 2 | 3.82 | 3.33 | 4.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '6', '7', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1mCd7BVXBh1U24i | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American,Hispanic/Latino,Native American/Alaska Native | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Hearing impairment | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2 | 2 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 3 | 2.5 | 4 | 2 | 3 | 2.5 | 3.5 | 2.91 | 3.27 | 2 | 5.33 | 2.33 | Nutrition | null | null | null | null | null | ['4', '5', '4', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8F9hKZbGqNuwzWy | 12 | moderate internal/external locus of control | 18–24 | Non-Binary/Third Gender | null | Female | null | Prefer not to say | null | Prefer not to say | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 2.5 | 3.5 | 3 | 1.25 | 2 | 2.18 | 2.5 | 2 | 4 | 4 | 3 | 3.5 | 2.25 | 2.27 | 3 | 2 | 1.33 | 2.67 | Smoking and COPD | null | null | ['6', '4', '5', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_1DDZfo3ZvPQe07L | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3 | 2.5 | 3.5 | 2.75 | 4 | 1.25 | 2.82 | 3.25 | 4 | 3.67 | 3.75 | 3.17 | 1.5 | 3 | 3.91 | 3.09 | 2.67 | 3 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_10B1zWQJlXzq7Qt | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | ['9', '8', '8', '8'] | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 2.5 | 1 | 3.5 | 1.5 | 1.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3.5 | 2.67 | 1.5 | 2 | 2.36 | 2.91 | 2 | 2.67 | 3.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_8lfB0vFjJrMapbS | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | It portrayed eating habits right from our early childhood | 2 | 4.5 | 3 | 2.5 | 2.5 | 3.5 | 1 | 3.64 | 3.5 | 2.5 | 2.67 | 3 | 2.83 | 1.5 | 3.5 | 2.91 | 4.36 | 4 | 5.33 | 3 | Nutrition | null | null | null | null | null | ['5', '5', '7', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_73pAqDU0QjxRxPb | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Smoking is harmful to health | 4 | 3 | 3 | 3.5 | 1.5 | 3 | 1.5 | 2.36 | 3 | 3.5 | 5.33 | 5 | 2.67 | 4.5 | 3.5 | 3.82 | 3.64 | 0.67 | 2.67 | 2.67 | Smoking and COPD | null | null | ['7', '8', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3RKb6fUwhXd0xCF | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4 | 3.5 | 1.5 | 1 | 2.5 | 2 | 3.27 | 4.5 | 2 | 4 | 1.5 | 2.33 | 3.5 | 2.5 | 2.73 | 3.27 | 2 | 4.67 | 2.83 | HIV | null | null | null | null | ['5', '8', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['7', '4', '8', '4'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5myfmKc1qQo9hzV | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 4 | 2 | 1.5 | 1.5 | 2.25 | 2 | 3.09 | 2.5 | 1.5 | 4 | 4 | 1.83 | 1 | 2.5 | 2.45 | 3.82 | 1.33 | 3.33 | 2.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7Yh0QE0XVMxDj5O | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2.25 | 1 | 2.5 | 1.5 | 1.5 | 4.5 | 3.09 | 2.75 | 2.5 | 1.33 | 3.75 | 2.25 | 3.5 | 2.5 | 1.82 | 3.73 | 3 | 3.33 | 1.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5kGQlBqQypIkhfH | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The health risks of unsafe sex include contracting STIs, unplanned pregnancy, and emotional and psychological burdens. | 4.5 | 1.5 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3.5 | 2.5 | 2.67 | 3 | 3 | 1.5 | 2.5 | 2.36 | 3.09 | 4 | 2 | 3 | Sexual Health | null | ['5', '6', '8', '5'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6ayOsOy5OcF3MhQ | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Single Parent with children | null | Yes | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 5 | 4 | 2.5 | 1.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 1 | 2.33 | 0.5 | 3.5 | 2.18 | 1.82 | 2 | 1.33 | 3 | Smoking and COPD | null | null | ['6', '8', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7G8l47RXusLmgwx | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2 | 2.5 | 1 | 2.75 | 3 | 2.25 | 2.55 | 2 | 0.75 | 2.67 | 2.5 | 1.92 | 2.5 | 1 | 2.09 | 2.36 | 1.67 | 3.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5qptiLE5YehEhCQ | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 3 | 0.5 | 1.5 | 2.5 | 3 | 2.55 | 4 | 1.5 | 2.67 | 4 | 2 | 2.5 | 2.5 | 2.18 | 4.36 | 2 | 5.33 | 2.67 | Smoking and COPD | null | null | ['7', '8', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Vaping effects are unknown | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Smoking and COPD | null | null | ['9', '9', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3fEhQ2uvcpxkRFd | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Prefer not to say | null | No | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 4 | 3.5 | 1.5 | 0.5 | 3.5 | 2.64 | 1.5 | 2.5 | 3.67 | 3 | 2.17 | 2.5 | 2.5 | 2.09 | 3.09 | 1.67 | 4.67 | 1.67 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1KDPL9YAQjwMzC1 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 4 | 4.25 | 3 | 3.5 | 2.5 | 1 | 3.27 | 3.5 | 3 | 5 | 2 | 3.33 | 3.5 | 1.5 | 3.36 | 2.73 | 3.33 | 3.33 | 2.75 | HIV | null | null | null | null | ['6', '6', '8', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1d2N5XlemiQVHd7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 1.75 | 2 | 2 | 2.25 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.58 | 2.25 | 2.5 | 2.27 | 2.82 | 1.67 | 3 | 1.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5fvoDKOUMvZnkbH | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2 | 1.5 | 2.5 | 2.55 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_28XJ0Y1B7IoXCg1 | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | ['4', '6', '7', '4'] | How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 4.5 | 3.5 | 3.5 | 2.75 | 1.75 | 0.75 | 2 | 2.73 | 4.5 | 1.25 | 3.33 | 2.5 | 3 | 3 | 4 | 1.64 | 3.27 | 2 | 4 | 3.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_2uvO5aPWrkCc8l8 | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3 | 3 | 1 | 2 | 1.5 | 2 | 2.18 | 4 | 1.5 | 3.67 | 3 | 2.33 | 2.5 | 2 | 2.09 | 3.18 | 0.67 | 3 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6R9HzAcfawGEMYE | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 2.75 | 3.25 | 3.75 | 2 | 2.75 | 1.25 | 1.5 | 2.55 | 3.25 | 1.25 | 3 | 2 | 2.67 | 2 | 3 | 1.73 | 3 | 1.67 | 3.67 | 2.83 | Nutrition | null | null | null | null | null | ['4', '4', '7', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6i4lQsvoXMlqUv5 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 1 | 1.5 | 2.5 | 2.5 | 2.5 | 3.45 | 3.5 | 0.5 | 4 | 2.5 | 2.5 | 2.5 | 1.5 | 2.18 | 3.27 | 2.67 | 4.67 | 1.67 | Smoking and COPD | null | null | ['7', '8', '8', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6bkyZeCncNcZJvz | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | it makes me more concerned about the health risks of smoking | 2.5 | 3 | 1.75 | 2.75 | 2 | 1.75 | 1.75 | 2.55 | 3.75 | 1.5 | 3.67 | 2.75 | 2.83 | 1.25 | 1.25 | 2.18 | 3.09 | 1.67 | 4 | 1.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5gnJonWnybddMsn | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 5 | 4 | 3 | 3 | 3.5 | 1 | 2.5 | 3.45 | 3 | 1 | 4 | 3 | 3.17 | 3 | 0.5 | 1.82 | 2.36 | 2 | 2 | 3.17 | Substance abuse | null | null | null | null | null | null | ['4', '6', '4', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_6pEBTJd4nVGA0q1 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Buddhism | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 2 | 3.5 | 1.5 | 3 | 4 | 3.82 | 2 | 4.5 | 3.67 | 4 | 2.33 | 3.5 | 1.5 | 3.73 | 2.73 | 4.67 | 3.33 | 2.5 | Chronic Diseases | null | null | null | ['5', '6', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6EuVHdehoVmccUZ | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4.25 | 3.25 | 3 | 3.5 | 2.25 | 2.5 | 3.18 | 3.75 | 1.75 | 3.33 | 2.25 | 3.42 | 1.25 | 2.75 | 2.36 | 3.27 | 2 | 4.67 | 2.17 | Smoking and COPD | null | null | ['9', '8', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6kO1E9gWWKug5CC | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4.5 | 3 | 4 | 2.5 | 2 | 2 | 2 | 2.91 | 4 | 2 | 3.33 | 2.5 | 2.83 | 1.5 | 4 | 2.36 | 2.91 | 2 | 2.67 | 2.83 | Smoking and COPD | null | null | ['5', '7', '5', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6DHld7Q7mrjMTqp | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.25 | 3.5 | 3.5 | 1.5 | 2.5 | 2.5 | 2.5 | 3.18 | 3.75 | 2 | 3.67 | 1.75 | 2.58 | 1.25 | 2.25 | 2.64 | 2.55 | 4.33 | 2.67 | 2.5 | Smoking and COPD | null | null | ['9', '8', '9', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6LuO2YDRyCetSmG | 17 | high internal locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.25 | 4 | 3 | 2 | 1.75 | 2.25 | 2.5 | 3.45 | 2.5 | 2.5 | 3 | 1.5 | 2.08 | 3.5 | 2.5 | 2.55 | 2.64 | 2 | 3.67 | 3.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['3', '6', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3MmnCrfdWIVkYzU | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Hearing impairment | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 3 | 3 | 1.5 | 2.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7rIQyopTwuiS1Gl | 8 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 1.5 | 3 | 4 | 1.25 | 2.25 | 2.09 | 2.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 1.25 | 2 | 2.82 | 1.67 | 3 | 1.5 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1aPhBsdGhjZQRzP | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.25 | 2.5 | 2 | 2 | 1.25 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2.5 | 2.33 | 1.25 | 1.5 | 1.91 | 2.82 | 1.67 | 3.67 | 1.92 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6r4MNpSLgFJI5zP | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment | null | Type in every thought that came to mind viewing this material. | When you make wrong eating habits you end up being what you don't want to be | 2.5 | 3.5 | 3.5 | 1.25 | 3 | 4.5 | 2 | 3.36 | 1.75 | 3 | 2 | 1.5 | 2 | 2.25 | 1.5 | 3.27 | 2.27 | 3 | 3.67 | 2.08 | Nutrition | null | null | null | null | null | ['7', '8', '9', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_81mqvN2lUccHWIq | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | A little bit surprised because I didn't know this statistics. | 2.75 | 3.25 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 2.73 | 1 | 2.25 | 4 | 2 | 2.17 | 1.5 | 4 | 2.82 | 2.73 | 1.67 | 1.33 | 2.75 | Smoking and COPD | null | null | ['8', '8', '7', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3Sv0PCV2qPoyHMl | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.5 | 2 | 3 | 3 | 2 | 2.5 | 2.5 | 2 | 1.5 | 3.5 | 4 | 2.5 | 2.17 | 2 | 3.5 | 3.27 | 3.45 | 2 | 5.33 | 2.67 | Sexual Health | null | ['9', '6', '5', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1OH4ONSq6bUfXep | 18 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | Prefer not to say | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | It isn't good for my health | 2.25 | 2 | 3.25 | 2 | 1.75 | 1.5 | 1.5 | 2.09 | 3.5 | 1.25 | 2.33 | 3.5 | 2.42 | 2.25 | 2.5 | 1.64 | 3.45 | 1.67 | 3.33 | 2.58 | Substance abuse | Unknown | null | null | null | null | null | null | ['5', '5', '8', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_376YpaQkEuxCbCv | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 5 | 2.5 | 3 | 2.5 | 3.5 | 3 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2.83 | 3.5 | 2.5 | 2.91 | 3.82 | 0.67 | 3.33 | 1.83 | Mental Health | null | ['6', '6', '7', '5'] | null | null | null | null | null | null | null | null | null |
R_8PqaA6dU9HowT8V | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Substance abuse is the worst addiction and is one of the leading causes of death in the US. | 4.25 | 1.75 | 2.75 | 2.5 | 3.5 | 2.25 | 3 | 3.09 | 2.5 | 2.5 | 5.33 | 1.75 | 2.83 | 1.5 | 3.25 | 3.18 | 3.55 | 4.33 | 4.33 | 2.5 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_7WUTwn8nx1aXjBL | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Long-term impact on mental health and well-being. | 1.5 | 4 | 3.75 | 3.5 | 0.75 | 3.25 | 1.5 | 3.64 | 1 | 2.25 | 2.67 | 4.75 | 1.75 | 2.75 | 1.5 | 2.73 | 3.82 | 4 | 3.67 | 2.5 | Smoking and COPD | null | null | ['4', '5', '7', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_84nEh0Z242OAfc5 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 5 | 5 | 4 | 3.5 | 2 | 1.5 | 2.5 | 4 | 4.5 | 3 | 2.67 | 2 | 3.33 | 2.5 | 3 | 2.36 | 3.27 | 2.67 | 4.67 | 3 | Mental Health | null | ['9', '8', '4', '8'] | null | null | null | null | null | null | null | null | null |
R_2rJbknt43Tiirro | 19 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3.25 | 4 | 4.5 | 3.25 | 2.5 | 1.75 | 1.75 | 2.73 | 2.75 | 1.75 | 3.33 | 3.5 | 2.83 | 1.75 | 2.5 | 2.18 | 3 | 1.67 | 2.33 | 2.67 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['9', '7', '9', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7ajNFHUoUo1uJbj | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Associate’s degree | Unemployed | null | Unemployed/Looking for work | null | Prefer not to say | Single | null | Single Parent with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Watch your diet | 3 | 3.5 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.45 | 3 | 3.5 | 3.33 | 2.5 | 2.83 | 2.5 | 2 | 2.73 | 2.18 | 2.67 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['8', '8', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1wcomZgbRO40dtF | 10 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 2.5 | 4 | 2.5 | 3 | 1.5 | 4.5 | 3.09 | 2 | 2.5 | 1.33 | 3.5 | 2.5 | 3.5 | 3.5 | 1.82 | 3.45 | 2.67 | 4 | 3.33 | Smoking and COPD | null | null | ['2', '6', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6UVpf1YNoe77ylh | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 4 | 3.5 | 1.75 | 3.5 | 3.5 | 2.36 | 1 | 2.5 | 2.67 | 4 | 2.08 | 0.5 | 2.5 | 2.91 | 3.64 | 0.67 | 5.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1004V4cGDYqOZ1c | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.5 | 2 | 3 | 3.25 | 3.5 | 3 | 2.64 | 2.5 | 2 | 1.33 | 4 | 2.92 | 1 | 2.25 | 2.36 | 3.73 | 3 | 4.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '4', '7', '2'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_14AY1M3RokyfPXH | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 2.5 | 3.5 | 2 | 1.5 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2 | 2.83 | 3.5 | 3 | 2 | 2.36 | 1.33 | 2.67 | 1.83 | Sexual Health | null | ['8', '8', '8', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '9', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1MT0uiowWSfhyVN | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I think about the long-term health consequences of smoking and how it can lead to serious respiratory issues. | 2 | 4 | 5 | 2.5 | 2.5 | 0.5 | 2.5 | 3.82 | 3 | 1.5 | 2.67 | 4 | 2.67 | 1 | 2.5 | 1.45 | 3.64 | 3.33 | 2.67 | 3.17 | Smoking and COPD | null | null | ['8', '9', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7fkCLJIPLS7Purb | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Very harmful to abused substance to our health | 2 | 3.25 | 3.5 | 2.25 | 2 | 1.25 | 3.25 | 3 | 3.75 | 0.75 | 3.67 | 2.25 | 2.67 | 1.25 | 1.75 | 1.73 | 3.27 | 3 | 5.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_6ciTKcyw85hb1me | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian,Native American/Alaska Native | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 2.25 | 1.75 | 1.5 | 2.75 | 4.25 | 2.25 | 3 | 3 | 2 | 3.67 | 2 | 2.42 | 1.5 | 1.75 | 3.27 | 2.82 | 3 | 3.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_8lrB5jipIYmRffh | 18 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 4 | 2.75 | 2 | 2.5 | 3 | 1.75 | 3.09 | 3.5 | 1 | 3.67 | 2 | 2.67 | 3 | 3 | 2.45 | 3.09 | 3 | 4 | 2.42 | Sexual Health | null | ['9', '9', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8F9hKZbGqNuwzWy | 12 | moderate internal/external locus of control | 18–24 | Non-Binary/Third Gender | null | Female | null | Prefer not to say | null | Prefer not to say | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | Yes | Physical disability | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 2.5 | 3.5 | 3 | 1.25 | 2 | 2.18 | 2.5 | 2 | 4 | 4 | 3 | 3.5 | 2.25 | 2.27 | 3 | 2 | 1.33 | 2.67 | Smoking and COPD | null | null | ['6', '4', '5', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_78ldp5lpkLigpsB | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 4 | 3.5 | 2.5 | 2 | 2 | 1.5 | 3.64 | 4 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 2.5 | 2.55 | 2.55 | 4 | 2.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '7', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
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