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values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
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values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
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values | family_status
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values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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values | question
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4.5
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float64 1.27
4.55
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float64 1
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float64 0.5
4.5
| Compassion
float64 1.33
5.33
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float64 1
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| Negative Emotionality
float64 1.17
4.67
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float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.36
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float64 1.27
4.55
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float64 0.67
4.67
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float64 1.33
5.33
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4
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values | media_path
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values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | hiv
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values | nutrition
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_3eF9IOEs3NSuAZH | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2 | 4 | 2.5 | 2.5 | 2.5 | 3.5 | 2.73 | 4 | 1.5 | 5.33 | 4 | 3 | 3.5 | 3.5 | 2.91 | 3.27 | 3.33 | 2.67 | 3.67 | HIV | null | null | null | null | ['6', '6', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7faCOGEcqL2yl6p | 11 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2.5 | 2.75 | 1.5 | 1.5 | 2 | 1.5 | 2.91 | 3 | 1 | 4 | 2 | 2 | 1.5 | 2 | 2.18 | 2 | 3.33 | 1.33 | 2.25 | Nutrition | null | null | null | null | null | ['9', '8', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_79cxm03kk1l0IB3 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.5 | 3 | 4.25 | 2.5 | 3.5 | 3.5 | 4 | 2.73 | 3 | 3.25 | 3.33 | 3.75 | 3 | 2.5 | 3 | 3.36 | 3 | 1.33 | 2.67 | 2.92 | Substance abuse | null | null | null | null | null | null | ['8', '8', '7', '6'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1n3l1GBkaq8kZim | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3.5 | 1 | 3.5 | 3 | 1.5 | 2 | 2.73 | 2.5 | 1.5 | 4.67 | 3 | 3 | 1 | 2 | 2.36 | 3.64 | 3.33 | 4.67 | 2.17 | Smoking and COPD | null | null | ['5', '7', '5', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6cZe4Jvug2ADKE3 | 8 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 4.5 | 3.5 | 2 | 2 | 2.5 | 3 | 3.45 | 1.5 | 2.5 | 4.67 | 1.5 | 1.83 | 2 | 3.5 | 3.09 | 3.09 | 3.33 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5i3s5FBegdWaHTX | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 2.73 | 5 | 2.5 | 2.67 | 2 | 2.67 | 2.5 | 3.5 | 2.91 | 2.55 | 2 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '9', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8MPsMOCm4iwnTjF | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Native American/Alaska Native | Spanish | Spanish | null | Associate’s degree | Self-employed | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.25 | 3.5 | 1.5 | 3 | 2.5 | 4.5 | 2.5 | 3.45 | 3.5 | 3 | 4 | 5 | 3 | 2 | 1.5 | 3.82 | 3.64 | 2.67 | 2.67 | 2.25 | Nutrition | null | null | null | null | null | ['6', '6', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_72QFb9ynkNHyd7I | 7 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2 | 2.5 | 2.5 | 0.5 | 3.5 | 2.36 | 4 | 3.5 | 1.33 | 3 | 3 | 1.5 | 2.5 | 1.82 | 2.91 | 0.67 | 4 | 1.5 | Smoking and COPD | null | null | ['7', '8', '9', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | Nutrition | null | null | null | null | null | ['3', '5', '9', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | Smoking and COPD | null | null | ['6', '7', '8', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7mOf9bm3XyNnJiF | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Unemployed | null | Unemployed/Looking for work | null | $150,000 or more | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3.5 | 3 | 3 | 3.5 | 4 | 3.45 | 3 | 2.5 | 4.33 | 4 | 3 | 3.5 | 2.5 | 3.36 | 3.09 | 4 | 2 | 3.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5EAFQeRdQBusVC2 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Alcohol | 2 | 2 | 3 | 1.5 | 3 | 2.5 | 3 | 2.91 | 3 | 2.5 | 5.33 | 4 | 2.5 | 2.5 | 3.5 | 3.27 | 4 | 2 | 5.33 | 2.67 | Substance abuse | null | null | null | null | null | null | ['5', '7', '5', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3yqMPnZYa8dMDPH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 3 | 2 | 3.5 | 1 | 1 | 2.55 | 2.5 | 2 | 3.33 | 2.5 | 2.67 | 2 | 1.5 | 2 | 2.73 | 1.33 | 4 | 2.5 | Sexual Health | null | ['3', '7', '2', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3Sv0PCV2qPoyHMl | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2 | 3 | 3 | 2 | 2.5 | 2.5 | 2 | 1.5 | 3.5 | 4 | 2.5 | 2.17 | 2 | 3.5 | 3.27 | 3.45 | 2 | 5.33 | 2.67 | Chronic Diseases | null | null | null | ['8', '5', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_8fyfQbDsSOMl1DB | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | It make me know more bout the healthy eating choices I make | 2 | 2.5 | 3 | 2.5 | 1.5 | 0.5 | 0.5 | 2.18 | 2 | 2.5 | 2.67 | 2 | 2 | 0.5 | 1.5 | 1.82 | 2.91 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['1', '1', '2', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_11LfE9u7zO9hEBO | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3 | 3 | 3.5 | 3.5 | 2.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 3.33 | 4.5 | 2.5 | 2.91 | 2.91 | 2 | 4 | 3.17 | Chronic Diseases | null | null | null | ['6', '5', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6yg9tYbZFTEdFnm | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 2.5 | 3.25 | 2.5 | 3 | 2.75 | 1.25 | 2.27 | 2.5 | 1.5 | 3.67 | 2.25 | 2.67 | 2.25 | 2.5 | 2.55 | 3.18 | 2 | 3.33 | 1.92 | Mental Health | null | ['9', '8', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_1TwaiT18rJOazzR | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['7', '7', '6', '6'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1.5 | 3.5 | 1.5 | 1 | 3.5 | 3 | 1 | 2.55 | 3 | 3 | 3.33 | 3 | 2.5 | 1.5 | 2 | 3.09 | 3.27 | 2.67 | 4.67 | 1.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_165Yl8QBUaWkask | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3.5 | 1 | 3 | 2.5 | 1.5 | 3 | 3.27 | 4 | 3.5 | 4.67 | 4 | 3.17 | 3.5 | 2 | 3.09 | 4.18 | 1.33 | 5.33 | 1.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '7', '8', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_871cCjdzzaNGnOJ | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 3 | 2 | 3 | 2.25 | 1.75 | 3 | 3.5 | 2 | 3.33 | 2.5 | 2.83 | 1.75 | 1.75 | 2.45 | 2.64 | 2 | 2.67 | 2.08 | Smoking and COPD | null | null | ['1', '2', '3', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5Gx1SkzPVg9DnYD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3.25 | 1.75 | 2.25 | 1.5 | 2 | 2.45 | 3.25 | 1.5 | 3.33 | 2.75 | 2.42 | 1.5 | 1.5 | 2 | 3 | 1.67 | 4 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3jwXYLYz9886fKx | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2 | 1 | 3 | 1.5 | 2 | 3 | 2.55 | 5 | 2.5 | 4 | 3 | 3.17 | 1.5 | 1.5 | 2.73 | 3.45 | 3.33 | 4.67 | 1.83 | Substance abuse | null | null | null | null | null | null | ['7', '4', '8', '7'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_5fa7GaAHV7uQK9S | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 3 | 2 | 3.5 | 1.5 | 3.5 | 1.5 | 2.18 | 2 | 3.5 | 4 | 4 | 2.33 | 2.5 | 3 | 3.64 | 3.64 | 1.33 | 3.33 | 2 | Nutrition | null | null | null | null | null | ['7', '5', '6', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7qyPYGlMwqsFzGH | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.25 | 3.5 | 3.5 | 2.25 | 2.25 | 1.25 | 2.45 | 3.5 | 1.5 | 2.33 | 2.25 | 3.08 | 1.5 | 2 | 2 | 2.64 | 1.67 | 2 | 3.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '7', '8', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3NzjFetB9aind1r | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.5 | 3 | 3 | 1.5 | 2.5 | 3 | 3.45 | 1 | 1.5 | 4 | 4 | 1.83 | 1.5 | 1.5 | 2.55 | 3.64 | 2 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['5', '5', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_15BFF5UxnedVN4g | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2 | 4 | 3 | 3 | 2.5 | 2 | 2.5 | 2.73 | 3 | 4.5 | 3.33 | 3 | 2.83 | 2 | 1 | 3.27 | 2.73 | 2 | 2.67 | 1.5 | Sexual Health | null | ['5', '4', '5', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3Wn0NLiQEYscgXD | 19 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 4.25 | 2.75 | 2.75 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 2.67 | 1.75 | 2.92 | 1.75 | 2 | 1.73 | 1.73 | 1.67 | 2 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1PJtjfWz04wmPmx | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4 | 3 | 1.5 | 1.5 | 4.5 | 3.5 | 4 | 3.5 | 2.5 | 2.67 | 5 | 2.17 | 2.5 | 4 | 3.27 | 3.82 | 2.67 | 1.33 | 2.67 | Smoking and COPD | null | null | ['6', '8', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8ODjNDr8MytEnQF | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2 | 5 | 3.5 | 2.5 | 0.5 | 3.5 | 2.36 | 3 | 1.5 | 2.67 | 3 | 3 | 0.5 | 1.5 | 1.45 | 2.91 | 2 | 2.67 | 3.33 | HIV | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_77Juol4u5hPFN3F | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 1.5 | 4 | 2 | 3.5 | 2 | 1.5 | 1.5 | 2.55 | 3.5 | 1.5 | 3 | 5 | 3 | 2 | 2 | 1.91 | 4 | 1.33 | 3.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['7', '7', '7', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5NH4gQTkeJm4qFr | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 2.5 | 3.25 | 2.25 | 1.5 | 1.75 | 3 | 3 | 3.5 | 2.75 | 2 | 3.5 | 2.42 | 4.5 | 3 | 2.18 | 3.64 | 3 | 2.67 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5QmpnphAQoIDoEn | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 1 | 4 | 2.5 | 2.5 | 3.5 | 2.91 | 3 | 2.5 | 2.67 | 3.5 | 3.17 | 3 | 2 | 2.55 | 3.27 | 2 | 2.67 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '6', '5', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7pnXxF3AtAe9f7L | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 4 | 2 | 2.5 | 3.5 | 2.5 | 3.5 | 4.18 | 4 | 2.5 | 2.67 | 2 | 3.33 | 4.5 | 2.5 | 2.55 | 2.18 | 3.33 | 2.67 | 2.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '6', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3WlKrFKP84PrGaB | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 2.5 | 1.5 | 1.75 | 1.75 | 1 | 2.64 | 2.75 | 2.25 | 4 | 3.25 | 2 | 2 | 2.5 | 2.55 | 4 | 2.33 | 5 | 3 | Nutrition | null | null | null | null | null | ['1', '4', '5', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5qg73rARAbdE8I6 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 2 | 1.75 | 1.5 | 2.5 | 2.5 | 1 | 2.55 | 4.5 | 2.5 | 4 | 2.5 | 2.83 | 2.5 | 4 | 2.91 | 3.45 | 3.33 | 4.67 | 2.25 | Nutrition | null | null | null | null | null | ['5', '6', '7', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_57kuDz9ifq9C7Nw | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 4 | 1.5 | 4.5 | 1.5 | 3.5 | 3 | 3.45 | 4 | 2.5 | 2.67 | 4 | 3.33 | 4.5 | 3 | 2.91 | 3.82 | 2.67 | 4 | 2.5 | Sexual Health | null | ['7', '8', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7MhurdbeuslHDp5 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2.5 | 3 | 2.5 | 2.5 | 3 | 3.5 | 3.25 | 3.36 | 4 | 2.5 | 2.67 | 3.5 | 3.17 | 4 | 4.5 | 2.91 | 3.09 | 4.67 | 1.33 | 2.5 | Chronic Diseases | null | null | null | ['6', '8', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3Sv0PCV2qPoyHMl | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2.5 | 2 | 3 | 3 | 2 | 2.5 | 2.5 | 2 | 1.5 | 3.5 | 4 | 2.5 | 2.17 | 2 | 3.5 | 3.27 | 3.45 | 2 | 5.33 | 2.67 | Chronic Diseases | null | null | null | ['8', '5', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7pR3gi36WBdTPuz | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.75 | 3 | 3 | 2 | 2.5 | 2.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2 | 2.17 | 1.5 | 1.5 | 3 | 2.55 | 2 | 2.67 | 1.92 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6LU6aE8ankNs4Z6 | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2.5 | 3.5 | 1 | 2 | 3 | 3 | 3 | 4 | 2.5 | 2.33 | 3 | 2.33 | 2 | 2.25 | 2.64 | 3.27 | 3 | 4.33 | 2.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '5', '2', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5VBX4t3nKZcR9aQ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 3 | 3.25 | 2.25 | 2 | 1.5 | 1.5 | 2.45 | 4 | 2.75 | 2.67 | 3 | 2.75 | 2 | 2 | 2.27 | 3.18 | 1.67 | 3 | 2.83 | Chronic Diseases | null | null | null | ['7', '6', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | HIV | null | null | null | null | ['8', '8', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6FEZduT4j0RSSkI | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 2.5 | 3 | 1.75 | 3 | 4 | 3 | 3.45 | 4 | 3.25 | 4 | 3 | 2.92 | 3.5 | 3.25 | 3.73 | 2.82 | 4.67 | 2.67 | 3 | Smoking and COPD | null | null | ['7', '6', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_39NoozvcUAW4YeZ | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Caring for your family is really important. | 3.5 | 4 | 4.75 | 2 | 1 | 2.5 | 2 | 2.91 | 4 | 1 | 4 | 3.75 | 2.33 | 2 | 3.5 | 2.36 | 3.91 | 2 | 5.33 | 2.92 | Mental Health | null | ['8', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_1AfpDcySobmV7SF | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 4 | 4 | 2.25 | 3.5 | 1.5 | 1.75 | 3.18 | 3 | 2.25 | 3.67 | 4 | 2.92 | 1.5 | 2 | 2.36 | 3.18 | 3.33 | 1.67 | 2.83 | Smoking and COPD | null | null | ['5', '4', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2kGkAK7M14OJLbQ | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1.75 | 4 | 4.5 | 2.75 | 1 | 1.75 | 1.5 | 3.18 | 2.25 | 1.75 | 3.67 | 2.5 | 2 | 3.25 | 3 | 2.27 | 3.45 | 3 | 4 | 2.83 | HIV | null | null | null | null | ['7', '8', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6Ddzlhu5qCYxdwC | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4.25 | 3.5 | 2.25 | 3.5 | 3.5 | 1 | 1.75 | 3.09 | 2.75 | 1 | 3 | 2.25 | 3.25 | 4 | 3 | 1.55 | 2.64 | 3 | 3.33 | 2.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_2KYDEFuMCNvMjz9 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $50,000–$74,999 | Single | null | Single Parent with children | null | Prefer not to say | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 2.5 | 3.5 | 1.5 | 3 | 2.5 | 1.75 | 2.18 | 2.5 | 2.25 | 4.33 | 3.75 | 2.33 | 1 | 2.75 | 2.91 | 3.18 | 1.67 | 1.67 | 2.5 | Mental Health | null | ['5', '5', '9', '6'] | null | null | null | null | null | null | null | null | null |
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Nutrition | null | null | null | null | null | ['8', '8', '3', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3hFJWcipHcoRyRB | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | Visual impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2.5 | 3.5 | 4.5 | 3.5 | 2.5 | 2.5 | 3.64 | 3.5 | 2.5 | 2.67 | 3 | 3.83 | 3 | 3 | 2.55 | 2.82 | 4.67 | 1.67 | 3.67 | Mental Health | null | ['4', '4', '3', '4'] | null | null | null | null | null | null | null | null | null |
R_1rjCQzn2Vp5cHgs | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Great | 2.75 | 2.75 | 3.5 | 2.25 | 2 | 1.25 | 1.75 | 2.18 | 3.75 | 1.75 | 3.33 | 2.5 | 2.67 | 1.25 | 1.75 | 2 | 2.18 | 1.33 | 1.67 | 2.17 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Nutrition | null | null | null | null | null | ['8', '8', '3', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3QSW1xQf5aAeWJl | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retired | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.75 | 3 | 2 | 2 | 4.5 | 2.5 | 3 | 2.91 | 4 | 2.25 | 2.67 | 2 | 3.5 | 1.5 | 3.25 | 2.45 | 3 | 0.67 | 4.67 | 2.75 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_19nxrcxabE6aVbE | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.5 | 3.5 | 1.5 | 3 | 3 | 4 | 3.64 | 3.5 | 1.5 | 3.33 | 5 | 2.67 | 2 | 3.5 | 2.55 | 4 | 2.67 | 4 | 3.67 | Smoking and COPD | null | null | ['7', '4', '2', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_78ldp5lpkLigpsB | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 4 | 3.5 | 2.5 | 2 | 2 | 1.5 | 3.64 | 4 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 2.5 | 2.55 | 2.55 | 4 | 2.67 | 2.17 | Smoking and COPD | null | null | ['7', '6', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5LMx9TqNSpZ47gr | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Unemployed/Looking for work | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2 | 3 | 2.5 | 2.5 | 2.25 | 3.25 | 2.09 | 2.5 | 1.75 | 2 | 2 | 2.5 | 1 | 1.75 | 2 | 3 | 1.33 | 4 | 2.5 | Mental Health | ['9', '9', '9', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6DK8gVWynwkP2lb | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 1.75 | 4 | 2.25 | 2 | 2 | 2.5 | 2.64 | 2.25 | 3.25 | 3.33 | 3.75 | 2.17 | 2 | 1.5 | 2.82 | 3.09 | 3.33 | 3.67 | 2.5 | HIV | null | null | null | null | ['3', '5', '3', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_72z7IIITzU2Udhw | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.25 | 2.25 | 2 | 1.5 | 2 | 1 | 2.91 | 2 | 1 | 4 | 2.75 | 1.83 | 1.25 | 1.5 | 2.18 | 3.18 | 3 | 4 | 1.83 | Chronic Diseases | null | null | null | ['9', '9', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_4JJtJsdhbJyNBMB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | preventing one from hiv by following steps | 3 | 3.75 | 2.5 | 1 | 2.5 | 3 | 1.5 | 3.64 | 1.5 | 3 | 3.33 | 3 | 1.67 | 3.5 | 1 | 3.09 | 2.09 | 4.33 | 1.67 | 3.17 | HIV | null | null | null | null | ['9', '8', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1OCapMzz9MroKSH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Taking hard drugs | 2.5 | 4 | 3 | 1.5 | 2 | 1 | 2.5 | 3.27 | 3.5 | 1 | 4 | 4 | 2.33 | 1 | 2.5 | 1.82 | 4.18 | 1.33 | 4.67 | 2 | HIV | null | null | null | null | ['9', '9', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_15BFF5UxnedVN4g | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 3.0 | 2 | 4 | 3 | 3 | 2.5 | 2 | 2.5 | 2.73 | 3 | 4.5 | 3.33 | 3 | 2.83 | 2 | 1 | 3.27 | 2.73 | 2 | 2.67 | 1.5 | Chronic Diseases | null | null | null | ['4', '5', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3hSjbNmxn8ehWJV | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.5 | 3 | 2.75 | 1.75 | 2 | 4 | 2.5 | 3.36 | 2 | 1.75 | 3.33 | 3 | 1.92 | 1.5 | 4 | 3 | 3.27 | 3 | 3.33 | 2.42 | Smoking and COPD | null | null | ['7', '6', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1YS5wxrteLgUeZP | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2 | 2.5 | 1.5 | 2.5 | 3.5 | 3.09 | 4 | 2 | 1.33 | 1 | 2.67 | 2.5 | 0.5 | 2 | 1.82 | 3.33 | 2.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['7', '7', '7', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6D8MTAd7empLArk | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Conservative | null | White/Caucasian | English | French | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Divorced | null | Single, living alone | null | No | Visual impairment | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3 | 4 | 3 | 3.5 | 2.5 | 2 | 2.36 | 3 | 0.5 | 4 | 2 | 3.17 | 2.5 | 2.75 | 2.18 | 2.27 | 0.67 | 2.67 | 2 | Substance abuse | null | null | null | null | null | null | ['6', '5', '6', '9'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6Vz3WrrJA4uMmiM | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4.5 | 3 | 1.5 | 0.5 | 3.5 | 3 | 4.55 | 2 | 3 | 4 | 2 | 1.33 | 2 | 1.5 | 3.45 | 2.91 | 4.67 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['3', '7', '7', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | Nutrition | null | null | null | null | null | ['2', '2', '9', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7eKgkXmV0FSP6SZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 4 | 3.5 | 1.5 | 2.5 | 1 | 2.5 | 3.45 | 1 | 2.5 | 4 | 3 | 1.67 | 0.5 | 1.5 | 2.36 | 2.55 | 2 | 4 | 3.5 | Chronic Diseases | null | null | null | ['5', '6', '3', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3EzAjrO0RvM4QWM | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I know my partner very well. She doesn't flirt.She is upright in her ways | 2.5 | 3.25 | 2.25 | 2.25 | 2 | 1.75 | 1.5 | 2.45 | 4 | 1.5 | 3.67 | 2.75 | 2.75 | 2 | 1.5 | 2.18 | 2.64 | 1.33 | 2.67 | 1.58 | Sexual Health | null | ['6', '9', '8', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_4luznjutFgSySKD | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4 | 2.5 | 0.5 | 3.5 | 1.5 | 0.5 | 2.91 | 2 | 0.5 | 2 | 3 | 2 | 3.5 | 4.5 | 1.27 | 3.45 | 2.67 | 3.33 | 3.17 | Smoking and COPD | null | null | ['7', '8', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_19FUChd4OY90hrP | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 2 | 1.5 | 2.5 | 0.5 | 3.5 | 3.82 | 4 | 2.5 | 5.33 | 5 | 2.67 | 3.5 | 2.5 | 2.55 | 4.36 | 3.33 | 4 | 2 | HIV | null | null | null | null | ['7', '6', '5', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_32Xp9mSQoRBqw3W | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 4.5 | 4 | 2.5 | 4 | 1.5 | 2.5 | 4 | 2.5 | 4 | 4 | 3.5 | 3 | 3 | 3.5 | 3.09 | 3.09 | 3.33 | 2.67 | 3 | Mental Health | ['4', '7', '7', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5M38S9MTrShXonL | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.75 | 1 | 3 | 2.25 | 2 | 2.5 | 3 | 3.75 | 1.5 | 4 | 3.5 | 3 | 1 | 3 | 2.36 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['6', '3', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7w1xsOjSGgfRfzj | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1.5 | 3 | 3 | 4.5 | 2.5 | 3.5 | 2.5 | 2.73 | 4 | 2.5 | 2.67 | 2 | 3.67 | 3.5 | 2.5 | 2.91 | 3.45 | 3.33 | 4.67 | 2.17 | Nutrition | null | null | null | null | null | ['6', '6', '9', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_51cnwXuIev5KEmt | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 3 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.5 | 3.67 | 3.5 | 2.42 | 2.25 | 1.75 | 2.09 | 2.73 | 1.67 | 1.67 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_111vzKhwKr0O7fU | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 2.75 | 4.25 | 1.5 | 1.25 | 1.5 | 3 | 3.18 | 2.5 | 2 | 4 | 1.5 | 1.75 | 3.5 | 1.5 | 2.36 | 2.36 | 2 | 2.67 | 2.75 | Smoking and COPD | null | null | ['9', '1', '3', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5zFfm1oxxRxH7rj | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3KdOxJpAfyeOcHb | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 5 | 5 | 3 | 2.5 | 2.5 | 2.5 | 3.27 | 3.5 | 2 | 2.67 | 3 | 3 | 3 | 2.5 | 2.36 | 3.09 | 2.67 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['9', '7', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | HIV | null | null | null | null | ['8', '5', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '6', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Mental Health | ['8', '9', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_72DXCFzx695D2pK | 16 | high internal locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4.5 | 2.5 | 2.5 | 2 | 2.5 | 1 | 2.64 | 3.5 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.55 | 2.91 | 1.67 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['8', '7', '2', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3jlaAqsugoNVCID | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 3 | 4.75 | 3.25 | 2 | 2.25 | 2.25 | 2.91 | 2 | 2 | 2.33 | 2.75 | 2.42 | 3.25 | 2.5 | 2.18 | 3.09 | 3 | 2.33 | 3 | Nutrition | null | null | null | null | null | ['8', '8', '1', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_63ow1M45z64QEMN | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Information technology | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2 | 4.25 | 3 | 3.25 | 1.5 | 1.5 | 2 | 2.91 | 4 | 1.75 | 2.33 | 2.5 | 2.92 | 3 | 2.5 | 1.82 | 3.27 | 1.67 | 4.67 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_14q8IaiVD9lLg5z | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 1 | 2 | 2 | 2.5 | 2 | 3 | 4.5 | 3.09 | 3 | 3 | 5.33 | 2.5 | 2.5 | 0.5 | 2 | 3.64 | 3.27 | 3.33 | 4 | 2 | Smoking and COPD | null | null | ['7', '7', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_2ykqfDgwTU5EgJk | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Education | null | $50,000–$74,999 | Divorced | null | Single, living with family | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 1.0 | 3 | 3 | 4 | 2.5 | 2.5 | 3.5 | 4.5 | 3.09 | 1 | 1.5 | 2.67 | 3 | 2 | 1.5 | 3.5 | 2.55 | 2.91 | 2 | 2.67 | 3 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3pLlvZyPfBlbDKV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 2.25 | 2.25 | 2.55 | 4.5 | 1.25 | 3.33 | 2.25 | 3 | 3.25 | 0.75 | 2.18 | 2.55 | 3 | 4 | 2.92 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_3zd4JB8EO1CCA5U | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 1 | 2.5 | 4 | 2.5 | 2.5 | 3.5 | 1.5 | 2.91 | 2 | 3 | 3.33 | 3 | 2.33 | 1.5 | 2.5 | 3.27 | 3.64 | 3.33 | 4 | 2.33 | Smoking and COPD | null | null | ['3', '5', '5', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | Smoking and COPD | null | null | ['1', '1', '1', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5ogSzqJHkZtMxwy | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3 | 2 | 1.5 | 1.5 | 1.5 | 0.5 | 2.36 | 3 | 0.5 | 4 | 3 | 2 | 1.5 | 2.5 | 1.82 | 3.64 | 2 | 4 | 2 | Chronic Diseases | null | null | null | ['9', '7', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6dLvlxvaMjDqvC1 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2 | 2 | 3 | 1.5 | 2.5 | 2.5 | 2.5 | 3.45 | 4 | 2.5 | 5.33 | 3 | 2.67 | 1.5 | 1.5 | 3.27 | 2.55 | 4.67 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1ith7JMuh04D40S | 13 | moderate internal/external locus of control | 35–44 | Female | null | Prefer not to say | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 4 | 4 | 3.5 | 3 | 2.5 | 2 | 4 | 4.18 | 2.5 | 2.5 | 4 | 5 | 2.67 | 1.5 | 1.5 | 2.73 | 4.36 | 4 | 5.33 | 2.5 | Smoking and COPD | null | null | ['8', '6', '7', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_62At3ukhmYQALdf | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.5 | 1 | 4 | 4.5 | 1.5 | 1.5 | 2.55 | 4 | 4 | 4.67 | 3 | 4.17 | 3 | 1 | 3.27 | 3.45 | 3.33 | 5.33 | 1.67 | HIV | null | null | null | null | ['3', '7', '7', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_6J4PqrsxFwh31wl | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3 | 3 | 3 | 3 | 2.5 | 4.5 | 3.5 | 3.45 | 2 | 3.5 | 1.33 | 3 | 2.5 | 2.5 | 3.5 | 3.27 | 3.27 | 4.67 | 4 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '4'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_19W42EXpBTDwPyV | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.5 | 2.5 | 2.5 | 2.75 | 2 | 3.5 | 1.5 | 2.91 | 4 | 2.5 | 4 | 5 | 2.92 | 3.75 | 2 | 3.27 | 4.18 | 3.33 | 4 | 2.92 | Nutrition | null | null | null | null | null | ['5', '4', '3', '2'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
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