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values | gender
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values | assigned_birth_text
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values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
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values | first_language
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values | first_language_text
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values | marital_status
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values | marital_status_text
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values | family_status
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4.5
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4.5
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4.55
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float64 1
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4.5
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float64 1.33
5.33
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4.67
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4.5
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4.5
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4.36
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4.55
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4.67
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5.33
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values | mental_health
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values |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | Nutrition | null | null | null | null | null | ['3', '5', '9', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6DK8gVWynwkP2lb | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Educative | 3 | 1.75 | 4 | 2.25 | 2 | 2 | 2.5 | 2.64 | 2.25 | 3.25 | 3.33 | 3.75 | 2.17 | 2 | 1.5 | 2.82 | 3.09 | 3.33 | 3.67 | 2.5 | HIV | null | null | null | null | ['3', '5', '3', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7r1faHDBQkUlXZ4 | 14 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3.5 | 1 | 3.5 | 2.5 | 2 | 1.5 | 1.5 | 2.18 | 2 | 2 | 3.33 | 4 | 2.17 | 2 | 3 | 2.18 | 4.55 | 2.67 | 5.33 | 2.5 | Smoking and COPD | null | null | ['2', '9', '3', '9'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7KHW3tMRxUeyNpL | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4 | 3 | 2 | 2.5 | 1.5 | 2 | 4.5 | 3.09 | 4 | 3 | 4 | 3 | 2.67 | 1.5 | 0.5 | 2.91 | 2.36 | 2 | 2 | 2 | HIV | null | null | null | null | ['9', '6', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6iewywaad5B3yG2 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.25 | 2.5 | 2 | 2.75 | 1.75 | 4 | 3 | 4.5 | 3.5 | 4 | 2 | 3.08 | 2.5 | 2 | 3 | 3.09 | 2 | 4 | 2.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['4', '5', '2', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_3O8EdXE4KbYGkXi | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2.5 | 3 | 2.5 | 3.5 | 1.5 | 2 | 2.73 | 2.75 | 2.5 | 3.33 | 4 | 2.92 | 2 | 3 | 2.36 | 3.09 | 2 | 2.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['5', '4', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3JwoRuFtqUYtlbb | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Effects of smoking | 3 | 2.5 | 1.5 | 2 | 1.5 | 2.25 | 1.5 | 3.27 | 3 | 2.5 | 4 | 3.5 | 2.17 | 2 | 1.5 | 2.82 | 3.55 | 4.67 | 4.33 | 2.67 | Smoking and COPD | null | null | ['6', '5', '4', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7t6eR0oTfaNhXGV | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3.5 | 3.5 | 3 | 0.5 | 3 | 2.5 | 3.45 | 2 | 4.5 | 4 | 3.5 | 1.83 | 2.5 | 4 | 3.82 | 3.45 | 2.67 | 3.33 | 3.17 | Nutrition | null | null | null | null | null | ['9', '6', '7', '3'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5GkrXreHMKPdz4M | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2 | 3 | 2.25 | 2 | 1.25 | 3 | 2.09 | 2 | 1.75 | 3.33 | 2.75 | 2.08 | 2.25 | 3 | 2 | 2.91 | 1.67 | 2.33 | 1.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3IJF20yAnqGvOQ9 | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 4.25 | 3.5 | 1.75 | 2 | 2.5 | 2.75 | 3.18 | 1.5 | 2.25 | 3.67 | 3 | 1.75 | 1 | 1 | 2.73 | 2.45 | 1.67 | 3 | 2.83 | HIV | null | null | null | null | ['8', '7', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2Cbll0pRjQ8Lz9f | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.75 | 2.75 | 2.5 | 1.75 | 2 | 2.5 | 3.27 | 2.5 | 1.5 | 3.67 | 3 | 2.25 | 1.25 | 2 | 2.27 | 3.55 | 1.67 | 4.33 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3MmnCrfdWIVkYzU | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Hearing impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3 | 3 | 1.5 | 2.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2.33 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_2d4cNsByM6nNTPP | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 2 | 0.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 1.5 | 2.67 | 3 | 2 | 1.5 | 1.5 | 2.55 | 2.55 | 3.33 | 1.33 | 1.67 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Substance abuse | null | null | null | null | null | null | ['9', '6', '8', '5'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3kOJndnKeLwMYoG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.25 | 2.25 | 3.5 | 2 | 3.5 | 2.5 | 0.75 | 2.36 | 4.75 | 2.5 | 3.33 | 2.5 | 3.42 | 2.5 | 1.5 | 2.73 | 2.18 | 2.67 | 3.33 | 3.58 | Sexual Health | null | ['8', '3', '7', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6sTHqQv6j4lt4IC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 2.5 | 1.5 | 3.5 | 1.25 | 2.5 | 2.55 | 2.5 | 3.25 | 3.67 | 1.25 | 2.5 | 2.5 | 1.25 | 2.64 | 2.09 | 2.67 | 3 | 3.17 | HIV | null | null | null | null | ['9', '2', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5rtNG3tSDP8uqC5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3 | 3 | 1.5 | 1 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 4 | 2 | 1.5 | 4 | 2 | 3.27 | 3.09 | 2 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['7', '7', '8', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_34idsnnAStqHH33 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 3.5 | 1.5 | 2 | 1 | 1 | 2 | 2.91 | 1.5 | 1.5 | 2.67 | 3 | 1.5 | 2.5 | 3 | 1.64 | 2.73 | 1.33 | 2.67 | 1.83 | Chronic Diseases | null | null | null | ['7', '6', '5', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6D84eGG2H1Yx2lr | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 4 | 3 | 3.5 | 3 | 2.5 | 2.5 | 3.64 | 2.5 | 3.5 | 1.33 | 5 | 3 | 2.5 | 1.5 | 2.55 | 4 | 2.67 | 4 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['2', '7', '6', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3lSSnYOSfzEqYey | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 4.5 | 1.75 | 2.75 | 2.75 | 1.75 | 2.36 | 2.25 | 2 | 2.67 | 1.5 | 2.25 | 3 | 1.5 | 2.45 | 2.45 | 1.67 | 3 | 2.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8sc6axCHQ00ADgl | 18 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.5 | 3 | 2.25 | 3.25 | 1 | 1.75 | 2.55 | 4 | 2.5 | 2.67 | 3.5 | 3.17 | 4 | 1.5 | 2 | 2.73 | 1.67 | 2.67 | 3.17 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1gp6Dg2r9fWRnue | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2.5 | 2.5 | 3 | 2.5 | 0.5 | 1.5 | 2.91 | 2 | 3 | 4 | 1 | 2.5 | 2.5 | 1.5 | 2.36 | 2.91 | 3.33 | 5.33 | 2.17 | Mental Health | ['9', '5', '5', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_4S3oo7FshNPMLa2 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Buddhism | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 | Mental Health | null | ['7', '5', '6', '3'] | null | null | null | null | null | null | null | null | null |
R_12wZYTYUMlq8zpT | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Cancer stages | 5 | 5 | 2 | 0.75 | 1.5 | 3.5 | 1.25 | 3 | 3 | 2.5 | 3.33 | 4 | 1.75 | 2 | 2.5 | 3.09 | 3.27 | 0.67 | 4 | 2.17 | Smoking and COPD | null | null | ['8', '7', '6', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | Sexual Health | null | ['2', '2', '5', '1'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7pR3gi36WBdTPuz | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3 | 3 | 2 | 2.5 | 2.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2 | 2.17 | 1.5 | 1.5 | 3 | 2.55 | 2 | 2.67 | 1.92 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1OIXeJS3kqnSOwM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3.5 | 2 | 2.5 | 3 | 3 | 3 | 2.73 | 3.5 | 2 | 3.33 | 1.5 | 3 | 1 | 2.5 | 2.73 | 2 | 2 | 2.67 | 2.17 | Smoking and COPD | null | null | ['4', '8', '6', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_50O7EjVWqQCkJwo | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 2.75 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 2.64 | 2 | 1.25 | 4 | 3 | 2.33 | 1.25 | 3.25 | 2.45 | 3.18 | 1.67 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['7', '7', '7', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7Yh0QE0XVMxDj5O | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2.25 | 1 | 2.5 | 1.5 | 1.5 | 4.5 | 3.09 | 2.75 | 2.5 | 1.33 | 3.75 | 2.25 | 3.5 | 2.5 | 1.82 | 3.73 | 3 | 3.33 | 1.67 | Nutrition | null | null | null | null | null | ['8', '8', '8', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5VmaOQffoSOZvO1 | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 3 | 2 | 2 | 1.5 | 0.5 | 2.91 | 3 | 1 | 2.67 | 2 | 2.33 | 2 | 3 | 1.64 | 3.09 | 4 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '7', '5', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7hsiwWSAxg5jQxH | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 5 | 3.5 | 3 | 1.5 | 4.5 | 3.5 | 2.5 | 3.09 | 4 | 1.5 | 2.67 | 1 | 3.33 | 3.5 | 3.5 | 2.55 | 2.18 | 1.33 | 2.67 | 2.67 | Sexual Health | null | ['6', '5', '4', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_73pAqDU0QjxRxPb | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 3 | 3 | 3.5 | 1.5 | 3 | 1.5 | 2.36 | 3 | 3.5 | 5.33 | 5 | 2.67 | 4.5 | 3.5 | 3.82 | 3.64 | 0.67 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['8', '7', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3go5xjyOuaPgouY | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 4 | 2.5 | 3 | 0.5 | 1.5 | 3.45 | 3.5 | 3.5 | 2.67 | 5 | 3 | 2.5 | 1.5 | 2.18 | 3.64 | 4 | 2.67 | 2.67 | HIV | null | null | null | null | ['6', '7', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6zMAsrx3w5KBwFc | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 3 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.5 | 3 | 4.67 | 3 | 2.33 | 2.5 | 2 | 3.09 | 2.36 | 1.33 | 1.33 | 2.33 | HIV | null | null | null | null | ['9', '9', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_2TzddP6ZjDZ64wp | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 3.5 | 2 | 3.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.75 | 2.83 | 1.5 | 1.5 | 2.09 | 3.18 | 1.67 | 4 | 2.25 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_2Klu56Ppf1ngAim | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Moderate | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 4.75 | 2.5 | 1.5 | 1.5 | 2.75 | 1.5 | 3.55 | 1.5 | 1 | 2.67 | 3 | 1.5 | 0.5 | 1.25 | 2.09 | 2.45 | 2.67 | 1.33 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I thik this image well interpret ane keep the people well informed | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3H0RqlSba8MSBad | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | ['7', '6', '8', '9'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.75 | 3 | 3 | 3.5 | 3 | 1 | 2.5 | 2.64 | 2.5 | 1.5 | 5 | 4.25 | 3 | 2.25 | 3.5 | 2.27 | 3.55 | 1.67 | 3.33 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6zu9uXVQKuXPbd9 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 3 | 2 | 1.5 | 3.5 | 4.5 | 3.64 | 3 | 3.5 | 2 | 3 | 2.17 | 2 | 4 | 3.09 | 3.09 | 2.67 | 2.67 | 2.83 | Nutrition | null | null | null | null | null | ['7', '4', '6', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_8lrB5jipIYmRffh | 18 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 4 | 2.75 | 2 | 2.5 | 3 | 1.75 | 3.09 | 3.5 | 1 | 3.67 | 2 | 2.67 | 3 | 3 | 2.45 | 3.09 | 3 | 4 | 2.42 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1HiQIMlHtfSAH1O | 17 | high internal locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4.5 | 3.25 | 1.5 | 2.5 | 0.75 | 2.5 | 3.25 | 3.18 | 2 | 2.75 | 4 | 3 | 1.75 | 1.5 | 3 | 3 | 3.09 | 1.67 | 2.67 | 2 | HIV | null | null | null | null | ['9', '9', '1', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_8Cy84Fs13bAj8RW | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.5 | 3 | 2.5 | 1.5 | 3 | 1.5 | 2.18 | 3.5 | 3.5 | 4 | 2.5 | 2.5 | 2.25 | 2.5 | 3.45 | 2.36 | 2 | 2.67 | 2.92 | Nutrition | null | null | null | null | null | ['5', '5', '6', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5VBX4t3nKZcR9aQ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.25 | 3 | 3.25 | 2.25 | 2 | 1.5 | 1.5 | 2.45 | 4 | 2.75 | 2.67 | 3 | 2.75 | 2 | 2 | 2.27 | 3.18 | 1.67 | 3 | 2.83 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3BlEhyGPsEjAESN | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 3.27 | 2.91 | 4.67 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['6', '8', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_591ETfNy2yXkjVD | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3 | 2.5 | 3 | 1.5 | 3 | 2.5 | 3.27 | 3 | 3 | 4.67 | 5 | 2.5 | 2.5 | 2.5 | 3.45 | 3.45 | 2.67 | 3.33 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '7', '8', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_18a8aYRbiWKXB97 | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 4.75 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 3.64 | 2.75 | 2.5 | 3.67 | 2.5 | 2.75 | 2.25 | 2.5 | 2.82 | 2.27 | 3 | 2.33 | 1.58 | Smoking and COPD | null | null | ['8', '7', '6', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_5J96BA3jUCaJoZl | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 4 | 3 | 3 | 2.5 | 2 | 1.5 | 2.5 | 2.73 | 3.5 | 2.5 | 1.33 | 3.25 | 2.67 | 1.5 | 3 | 1.82 | 4.27 | 3.33 | 5.33 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '7', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_55g0xkuQksThOql | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Other (please specify): | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 | Nutrition | null | null | null | null | null | ['5', '5', '4', '3'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7HoDqIveaMWtTIJ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2.75 | 3.75 | 3 | 2.5 | 2.5 | 2.25 | 1.5 | 2.91 | 2 | 1.5 | 3.67 | 2.5 | 2.33 | 2.5 | 1.25 | 2.36 | 3 | 1.67 | 4 | 2.42 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '8', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | ['7', '9', '7', '7'] | How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5n2tGw5UhSt0T9T | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 3 | 2.5 | 1.5 | 0.5 | 0.5 | 2.36 | 4 | 1.5 | 5.33 | 3 | 2.67 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6Ba2nVNTyFZHg89 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Physical disability,Visual impairment,Hearing impairment | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4.5 | 2 | 2 | 2 | 3.5 | 2 | 2.73 | 3 | 1.5 | 3.33 | 5 | 2.33 | 3.5 | 3.5 | 2.73 | 4.18 | 2 | 4.67 | 2.67 | HIV | null | null | null | null | ['6', '7', '6', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_8NrhKm6a4uX2rHX | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 2 | 3.75 | 2 | 2.75 | 1.75 | 2.5 | 2.45 | 3.25 | 1.75 | 3 | 1.75 | 2.67 | 1.75 | 3.75 | 2.09 | 3 | 1.67 | 4.33 | 2.5 | Nutrition | null | null | null | null | null | ['9', '7', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6vZzhRlpjMcoCdc | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 2.5 | 2.75 | 1.75 | 3.5 | 0.5 | 2.5 | 2.82 | 4.75 | 2.5 | 3.67 | 3.25 | 3.33 | 2.5 | 2.5 | 2.09 | 3.09 | 4.33 | 1.67 | 2.42 | Nutrition | null | null | null | null | null | ['9', '9', '3', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7f9lBSH60aOMAlt | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Other (please specify) | Agnostic | Apolitical/Not involved in politics | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Logistics | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3.5 | 3.5 | 2.25 | 3.5 | 2 | 1.5 | 1.5 | 2.82 | 2 | 2 | 2.67 | 1.5 | 2.5 | 2.5 | 2 | 2 | 3.09 | 1.67 | 4.67 | 2.42 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7HoDqIveaMWtTIJ | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3.75 | 3 | 2.5 | 2.5 | 2.25 | 1.5 | 2.91 | 2 | 1.5 | 3.67 | 2.5 | 2.33 | 2.5 | 1.25 | 2.36 | 3 | 1.67 | 4 | 2.42 | Mental Health | null | ['8', '7', '8', '9'] | null | null | null | null | null | null | null | null | null |
R_7yIesjRs3XO20lb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.75 | 4.25 | 1.75 | 2.5 | 2.75 | 2 | 1.5 | 2.73 | 4 | 1 | 2.33 | 2.5 | 3.08 | 1.25 | 2.75 | 1.73 | 3.45 | 1.67 | 4.33 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '7', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1zC7KEnjaVpFKe0 | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 4 | 3 | 2.5 | 3 | 2.5 | 2.25 | 3.73 | 3 | 2.5 | 4 | 2.5 | 2.83 | 2.5 | 2.5 | 2.91 | 3.27 | 3.33 | 3.33 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5pgLCmvpXc3JtHE | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.25 | 3.75 | 2.5 | 2.5 | 3.5 | 1.5 | 1.5 | 2.73 | 2.75 | 1.5 | 2.67 | 3.5 | 2.92 | 1.25 | 1.5 | 1.82 | 3.36 | 1.67 | 4.33 | 2.33 | Smoking and COPD | null | null | ['7', '8', '8', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1odmPslZtSRpLHa | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2.5 | 2 | 4 | 2.5 | 2 | 2.5 | 2.55 | 4 | 2 | 2.67 | 3 | 3.5 | 3.5 | 0.5 | 2.18 | 3.09 | 3.33 | 4.67 | 3 | Smoking and COPD | null | null | ['7', '4', '7', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5mn3HatfhiOBE5n | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 3.5 | 3 | 2 | 3 | 1.75 | 1.75 | 2.45 | 3.25 | 2.75 | 3.67 | 3 | 2.75 | 2.75 | 2 | 2.64 | 2.36 | 1.33 | 2.67 | 2.75 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6F5oWwa1oh7gRuF | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | Mental health condition | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2.5 | 3 | 5 | 2 | 2.5 | 2.75 | 2 | 2.91 | 2.5 | 2 | 4 | 3 | 2.33 | 2 | 2.75 | 2.82 | 2.45 | 2 | 2 | 3 | HIV | null | null | null | null | ['5', '6', '4', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_54cKb2720obU3gd | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2.25 | 3 | 3.75 | 2.5 | 1.25 | 2 | 3.25 | 2.55 | 2.5 | 2 | 4 | 3 | 2.08 | 2.25 | 1.25 | 2.55 | 3.36 | 1.67 | 5.33 | 2.58 | Smoking and COPD | null | null | ['6', '2', '9', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2dDZp1Y2R6G2v6Y | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.25 | 2.5 | 2.75 | 2 | 2 | 4.25 | 2 | 2.55 | 2.75 | 1.5 | 3.67 | 4.5 | 2.25 | 2.25 | 2.5 | 3.09 | 3.36 | 2 | 3.67 | 2.75 | Sexual Health | null | ['5', '5', '6', '5'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1arXwMHKEZSqg5H | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 2 | 3.5 | 2 | 1.5 | 1.5 | 2.73 | 3.5 | 1.5 | 2 | 3 | 3 | 2.5 | 2 | 1.64 | 3.27 | 3.33 | 3.33 | 1.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_78ldp5lpkLigpsB | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4 | 3.5 | 2.5 | 2 | 2 | 1.5 | 3.64 | 4 | 2.5 | 3.33 | 3 | 2.83 | 3.5 | 2.5 | 2.55 | 2.55 | 4 | 2.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['3', '7', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_51cnwXuIev5KEmt | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.75 | 3 | 3 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.5 | 3.67 | 3.5 | 2.42 | 2.25 | 1.75 | 2.09 | 2.73 | 1.67 | 1.67 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7eKgkXmV0FSP6SZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 3.5 | 1.5 | 2.5 | 1 | 2.5 | 3.45 | 1 | 2.5 | 4 | 3 | 1.67 | 0.5 | 1.5 | 2.36 | 2.55 | 2 | 4 | 3.5 | Sexual Health | null | ['5', '2', '6', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_7mDXeT0PhyQBm6q | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 4 | 3 | 3 | 1.5 | 2 | 1.5 | 1 | 2.36 | 2 | 2.5 | 3.33 | 3.5 | 1.83 | 3.5 | 2 | 2.36 | 3.82 | 1.33 | 4.67 | 3 | Nutrition | null | null | null | null | null | ['9', '3', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '6', '7', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_20vugEwBgpuPerD | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Asian,White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 2.5 | 3.5 | 2.5 | 2.25 | 2 | 3.25 | 2.25 | 2.36 | 4.5 | 1.25 | 3 | 2.75 | 2.92 | 2 | 1.25 | 2.45 | 2.73 | 1.67 | 3.33 | 1.67 | Sexual Health | null | ['3', '5', '4', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1arXwMHKEZSqg5H | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3 | 2 | 3.5 | 2 | 1.5 | 1.5 | 2.73 | 3.5 | 1.5 | 2 | 3 | 3 | 2.5 | 2 | 1.64 | 3.27 | 3.33 | 3.33 | 1.17 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['7', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_668ynWLLbvBLhAw | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3.5 | 3.5 | 3 | 3.5 | 1.5 | 3.5 | 3.45 | 3.25 | 1 | 4.67 | 3.5 | 3.25 | 3 | 3.5 | 2.18 | 3.27 | 4 | 3.33 | 2.83 | Mental Health | ['8', '7', '2', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3CRc8bL3hHlpj5D | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 4 | 2.5 | 3 | 3 | 0.75 | 1.5 | 2.82 | 3.25 | 1.5 | 3.33 | 1.75 | 3.08 | 1.25 | 2.5 | 1.73 | 2.73 | 1.67 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7Ubkd2U3ik2iJek | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 3 | 3.5 | 2.5 | 1.5 | 2.5 | 2.73 | 4 | 1.5 | 5.33 | 2 | 3.33 | 3.5 | 1.5 | 2.55 | 1.82 | 0.67 | 2.67 | 2 | Smoking and COPD | null | null | ['4', '9', '7', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6lWV7X9eIbivT3w | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4.5 | 3 | 2.5 | 3 | 1 | 2 | 3.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2.33 | 2.5 | 2 | 2.73 | 3.64 | 2 | 4.67 | 3.33 | Smoking and COPD | null | null | ['6', '7', '5', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_39tCkYfCcFKuDRi | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3 | 3 | 2.5 | 2.5 | 3 | 3.25 | 2.64 | 3 | 1.5 | 2.67 | 4 | 2.67 | 1.5 | 2.5 | 2.36 | 4.36 | 2 | 5.33 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '4', '3', '3'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5mCtjEpUK5sURaA | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 3.5 | 4 | 1.5 | 2 | 1.5 | 2.36 | 3 | 3 | 4 | 1.5 | 2.83 | 2 | 2.5 | 2.91 | 2.91 | 2 | 3.33 | 2.33 | Chronic Diseases | null | null | null | ['8', '3', '9', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1PJtjfWz04wmPmx | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 2 | 4 | 3 | 1.5 | 1.5 | 4.5 | 3.5 | 4 | 3.5 | 2.5 | 2.67 | 5 | 2.17 | 2.5 | 4 | 3.27 | 3.82 | 2.67 | 1.33 | 2.67 | Smoking and COPD | null | null | ['6', '8', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3upiVjiO47Gq2eR | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 3.5 | 3 | 3.25 | 1.5 | 2 | 2 | 3.5 | 3.64 | 3 | 2.5 | 4 | 3 | 2.17 | 2.5 | 2.25 | 2.73 | 2.64 | 4 | 3.33 | 2.58 | Smoking and COPD | null | null | ['8', '7', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_8n91iSReVmQhtKh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 2.5 | 2 | 3 | 4 | 2.5 | 3 | 2.36 | 3 | 4.5 | 4 | 2 | 3.33 | 3.5 | 4.5 | 3.64 | 2.91 | 2 | 2.67 | 2.67 | Mental Health | ['6', '5', '4', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3pLlvZyPfBlbDKV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 2.25 | 2.25 | 2.55 | 4.5 | 1.25 | 3.33 | 2.25 | 3 | 3.25 | 0.75 | 2.18 | 2.55 | 3 | 4 | 2.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6hy8OuAxyzZTU0U | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 4 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 4.18 | 3 | 4.5 | 2.67 | 4 | 3 | 2 | 2.5 | 3.27 | 3.27 | 4.67 | 4 | 3.5 | Nutrition | null | null | null | null | null | ['6', '4', '4', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7lAIKuBxIBGVnix | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 5 | 3.75 | 4.5 | 1.5 | 1.5 | 2.5 | 4.18 | 1 | 1.75 | 4 | 3.25 | 2.33 | 4 | 1 | 2.27 | 2.64 | 3.33 | 3.33 | 2.42 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '7', '7', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7Ubkd2U3ik2iJek | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 3 | 3 | 3.5 | 2.5 | 1.5 | 2.5 | 2.73 | 4 | 1.5 | 5.33 | 2 | 3.33 | 3.5 | 1.5 | 2.55 | 1.82 | 0.67 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['8', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1tbsqtzybGBhIZ2 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Other (please specify): | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 4 | 3 | 2.25 | 2.5 | 2.25 | 2.5 | 3 | 4 | 1.5 | 3.33 | 4.25 | 2.92 | 1.5 | 4 | 2.27 | 3.64 | 1.67 | 3 | 2.33 | HIV | null | null | null | null | ['8', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['7', '7', '9', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5IuAJdz6plR9zVF | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 2.25 | 2.5 | 3 | 2.5 | 0.5 | 3.5 | 1.25 | 2.55 | 1.75 | 2.5 | 2.67 | 3.5 | 1.58 | 2.75 | 2.75 | 2.91 | 4.09 | 2.33 | 4.67 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['4', '6', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6R9HzAcfawGEMYE | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I knew it was all about health safety | 2.75 | 3.25 | 3.75 | 2 | 2.75 | 1.25 | 1.5 | 2.55 | 3.25 | 1.25 | 3 | 2 | 2.67 | 2 | 3 | 1.73 | 3 | 1.67 | 3.67 | 2.83 | Sexual Health | null | ['7', '7', '9', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7JllYq8yJtcadON | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Native American/Alaska Native | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 1.5 | 3 | 3.5 | 2 | 2 | 3.5 | 3.27 | 3 | 3 | 1.33 | 2 | 2.83 | 3.5 | 3 | 2.18 | 2 | 3.33 | 1.33 | 2 | Smoking and COPD | null | null | ['6', '5', '6', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_82KB8J1FqhUYT97 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 4 | 3 | 2 | 0.5 | 2.5 | 4.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 3 | 2 | 0.5 | 1.5 | 3.64 | 3.27 | 2 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_8n91iSReVmQhtKh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 2.5 | 2 | 3 | 4 | 2.5 | 3 | 2.36 | 3 | 4.5 | 4 | 2 | 3.33 | 3.5 | 4.5 | 3.64 | 2.91 | 2 | 2.67 | 2.67 | Smoking and COPD | null | null | ['6', '5', '5', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_3rZ1cnlIUtilhdr | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3.5 | 5 | 1.5 | 2 | 2 | 2.5 | 3.09 | 3 | 3.5 | 5.33 | 4 | 2.17 | 1.5 | 1.5 | 3.45 | 3.64 | 4 | 4 | 3.67 | Nutrition | null | null | null | null | null | ['6', '7', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | ['9', '8', '8', '7'] | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_1g0CXeu5Y90iWwD | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 4 | 2.5 | 2.5 | 2.5 | 1.5 | 2 | 3.09 | 2.25 | 3 | 3.33 | 2.5 | 2.42 | 2.5 | 1.5 | 2.55 | 2.73 | 1.33 | 2.67 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3paN2SuCAeYvHMW | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 3 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 2.36 | 1 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 0.5 | 2.91 | 2.18 | 3.33 | 2.67 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '8', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_217T5QhQXL5X44N | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2.5 | 3.5 | 2 | 2 | 2 | 2.5 | 3.27 | 3.5 | 3.75 | 4.67 | 4.25 | 2.5 | 2 | 3 | 3.36 | 3.55 | 4 | 2.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '1'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_8SvlSkUD0kYFxe5 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 3.5 | 3.5 | 3.5 | 4 | 2 | 3.25 | 3 | 3 | 2.5 | 3.33 | 2.5 | 3.5 | 3.5 | 3.5 | 2.55 | 2.73 | 2.67 | 2.67 | 3.17 | Substance abuse | null | null | null | null | null | null | ['8', '6', '5', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
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