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stringlengths 17
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
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values | response
stringlengths 1
675
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float64 1
5
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float64 1
5
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float64 1
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| Depression
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float64 0.5
4.5
| Trust
float64 0.5
4.5
| Productiveness
float64 0.5
4.5
| Conscientiousness
float64 1.27
4.55
| Anxiety
float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | media_type
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values | target_population
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_1OLR6Y9fDquTBMR | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1.5 | 3.25 | 2 | 2.5 | 3.5 | 2.75 | 3 | 3.45 | 4 | 0.75 | 2.67 | 3 | 3.33 | 1.5 | 3.5 | 2 | 2.82 | 3.67 | 2.33 | 1.5 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3MmnCrfdWIVkYzU | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Hearing impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 3 | 1.5 | 2.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Chronic Diseases | null | null | null | ['9', '3', '6', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6cEYKCiIjEjls3v | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | Prefer not to say | Married | null | Married/Partnered, no children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 5 | 2 | 2 | 2.5 | 3 | 2.5 | 3.45 | 3 | 2.5 | 4.67 | 3 | 2.5 | 1.5 | 2 | 3.27 | 3.27 | 2 | 3.33 | 3 | Substance abuse | null | null | null | null | null | null | ['5', '7', '4', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_5fad7ibBOQ7otle | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease),Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 2.5 | 3 | 2 | 1.5 | 3 | 3 | 2.91 | 3.5 | 2.25 | 2.67 | 2.5 | 2.33 | 1.5 | 3 | 2.64 | 2.36 | 2.67 | 2 | 3.17 | HIV | null | null | null | null | ['7', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6ewVDWdZnLfWP9k | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3.5 | 4 | 2.5 | 3.5 | 3.5 | 4.5 | 2.91 | 2 | 4.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 3.64 | 3.27 | 0.67 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['7', '6', '7', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_2nTvyKbjbhlcIsv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 3.0 | 4 | 1 | 4 | 0.5 | 2.5 | 1.5 | 2.5 | 2.73 | 2 | 1.5 | 4 | 3 | 1.67 | 3.5 | 2.5 | 2.18 | 2.91 | 3.33 | 1.33 | 2.67 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5CN3tp3IBoic5gD | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 2 | 4.5 | 2.5 | 3.5 | 0.5 | 2.36 | 4 | 2.75 | 4 | 2 | 3.67 | 2.5 | 0.5 | 3.36 | 2.55 | 3.33 | 4 | 2.33 | Mental Health | ['9', '8', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_18zxZRja41Vcyu5 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | ['7', '8', '7', '7'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.75 | 3.25 | 3 | 0.75 | 2.5 | 3.25 | 1.75 | 2.64 | 3.5 | 1.25 | 2 | 1.75 | 2.25 | 0.5 | 3 | 2.18 | 2 | 1.67 | 1.67 | 2.58 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Sexual Health | null | ['9', '6', '6', '6'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8SvlSkUD0kYFxe5 | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3.5 | 3.5 | 3.5 | 4 | 2 | 3.25 | 3 | 3 | 2.5 | 3.33 | 2.5 | 3.5 | 3.5 | 3.5 | 2.55 | 2.73 | 2.67 | 2.67 | 3.17 | Smoking and COPD | null | null | ['8', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_34G0pLzRgu4t7Xj | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Prefer not to say | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 2.5 | 1.75 | 4 | 2 | 1.25 | 1.5 | 1.73 | 4 | 2 | 3 | 2.25 | 3.33 | 1.25 | 0.5 | 2 | 3 | 1.67 | 5.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1diVZjCuKZXyqtZ | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 2 | 2.55 | 1.5 | 2.5 | 2.67 | 4 | 2.5 | 2.5 | 2.5 | 2.18 | 4.18 | 0.67 | 4.67 | 1.83 | Nutrition | null | null | null | null | null | ['7', '6', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_73lxL9Ol8F6h0ul | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 1 | 3.5 | 1 | 2 | 2.5 | 2.18 | 2.5 | 3 | 3.33 | 3.5 | 2.33 | 3.5 | 2.5 | 2.73 | 3.09 | 1.33 | 4 | 2.17 | Nutrition | null | null | null | null | null | ['7', '4', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6Rr3xEpH6U4O4Wd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4 | 4.5 | 2 | 3.5 | 3 | 2.5 | 1 | 3.45 | 2.5 | 3 | 3.33 | 3 | 3 | 1.5 | 1.5 | 2.91 | 3.27 | 3.33 | 4 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '7', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7hsiwWSAxg5jQxH | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 5 | 3.5 | 3 | 1.5 | 4.5 | 3.5 | 2.5 | 3.09 | 4 | 1.5 | 2.67 | 1 | 3.33 | 3.5 | 3.5 | 2.55 | 2.18 | 1.33 | 2.67 | 2.67 | HIV | null | null | null | null | ['5', '7', '5', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3YahZFY3wXZaCaI | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 2 | 3 | 2 | 2.75 | 2 | 2.5 | 2.25 | 2.82 | 3 | 3.5 | 4 | 3 | 2.58 | 1 | 2.5 | 3.27 | 4 | 2 | 5.33 | 1.5 | HIV | null | null | null | null | ['4', '6', '7', '5'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5ftEMMaezHmDEid | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.5 | 3.5 | 2.5 | 2.75 | 3 | 1.5 | 2.82 | 2 | 3.25 | 4 | 2 | 2.42 | 2.5 | 3 | 3.36 | 2.09 | 3 | 1.67 | 2.5 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_6IlP4e2iKkHz3a2 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 3 | 2.5 | 2.75 | 1.25 | 2.5 | 2 | 2.82 | 4 | 1.5 | 4.33 | 5 | 2.67 | 3.25 | 4 | 2.64 | 4.36 | 3 | 4.67 | 2.75 | Sexual Health | null | ['7', '5', '4', '3'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8lfB0vFjJrMapbS | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 2 | 4.5 | 3 | 2.5 | 2.5 | 3.5 | 1 | 3.64 | 3.5 | 2.5 | 2.67 | 3 | 2.83 | 1.5 | 3.5 | 2.91 | 4.36 | 4 | 5.33 | 3 | Smoking and COPD | null | null | ['4', '6', '5', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | It looks a music album | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Nutrition | null | null | null | null | null | ['8', '8', '3', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1QhHAWUdeUr8rRe | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 1.5 | 2.5 | 3.75 | 1.5 | 2 | 3 | 2.25 | 2.45 | 4.5 | 3 | 2.67 | 1.5 | 2.67 | 2.5 | 1.5 | 2.91 | 2.55 | 0.67 | 3.33 | 2.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '5', '3', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8ncRQ8fWnQSNlxR | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | French | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 1.5 | 2 | 3 | 0.5 | 0.5 | 4.5 | 2.5 | 1.82 | 3 | 1.5 | 2.67 | 3 | 1.33 | 2.5 | 3.5 | 2.91 | 3.09 | 1.33 | 3.33 | 1.83 | Sexual Health | null | ['6', '5', '5', '5'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6XgPqYPGnkWI2gT | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 1.5 | 3.5 | 1 | 1.5 | 1 | 1.5 | 2.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3 | 2 | 3 | 2.5 | 2.36 | 3.09 | 3.33 | 4.67 | 2.33 | Nutrition | null | null | null | null | null | ['6', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_63ow1M45z64QEMN | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Information technology | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4.25 | 3 | 3.25 | 1.5 | 1.5 | 2 | 2.91 | 4 | 1.75 | 2.33 | 2.5 | 2.92 | 3 | 2.5 | 1.82 | 3.27 | 1.67 | 4.67 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3hSjbNmxn8ehWJV | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3 | 2.75 | 1.75 | 2 | 4 | 2.5 | 3.36 | 2 | 1.75 | 3.33 | 3 | 1.92 | 1.5 | 4 | 3 | 3.27 | 3 | 3.33 | 2.42 | Smoking and COPD | null | null | ['7', '6', '7', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3IcvbEdzr55VPn0 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4.5 | 1.5 | 3.5 | 1.25 | 3.5 | 3 | 1.5 | 2.45 | 3.5 | 3 | 4 | 3.25 | 2.75 | 3 | 3.5 | 3.27 | 3.55 | 4.33 | 3.33 | 2.83 | Smoking and COPD | null | null | ['5', '4', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6D8MTAd7empLArk | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Conservative | null | White/Caucasian | English | French | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Divorced | null | Single, living alone | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4 | 3 | 3.5 | 2.5 | 2 | 2.36 | 3 | 0.5 | 4 | 2 | 3.17 | 2.5 | 2.75 | 2.18 | 2.27 | 0.67 | 2.67 | 2 | HIV | null | null | null | null | ['7', '6', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6Rr3xEpH6U4O4Wd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4.5 | 2 | 3.5 | 3 | 2.5 | 1 | 3.45 | 2.5 | 3 | 3.33 | 3 | 3 | 1.5 | 1.5 | 2.91 | 3.27 | 3.33 | 4 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '7', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Nutrition | null | null | null | null | null | ['6', '3', '8', '2'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6Ba2nVNTyFZHg89 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Physical disability,Visual impairment,Hearing impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4.5 | 2 | 2 | 2 | 3.5 | 2 | 2.73 | 3 | 1.5 | 3.33 | 5 | 2.33 | 3.5 | 3.5 | 2.73 | 4.18 | 2 | 4.67 | 2.67 | Smoking and COPD | null | null | ['7', '4', '7', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1Rd7bhTMEjg3kE9 | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 3 | 2.25 | 2 | 2.5 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.5 | 2.67 | 3 | 1.75 | 2 | 2.64 | 1.67 | 3.33 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7oL1y8EJNLZT0Hs | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2.75 | 3 | 1.75 | 2.75 | 2.5 | 4.25 | 2.5 | 3.18 | 3.75 | 1.75 | 4.67 | 1.75 | 3 | 2 | 2.25 | 3.45 | 2.36 | 3 | 4 | 2 | Smoking and COPD | null | null | ['6', '8', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7lK9yWGZHf4jkHL | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Divorced | null | Single Parent with children | null | Yes | Visual impairment,Mental health condition | null | Type in every thought that came to mind viewing this material. | Good Food and macdonalds | 3 | 3 | 3 | 3.5 | 2.5 | 2.5 | 3.5 | 3.27 | 3.5 | 3.5 | 4.67 | 4 | 3.17 | 3 | 3.25 | 3.45 | 3.82 | 4 | 3 | 2.83 | Nutrition | null | null | null | null | null | ['7', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7iwhi388vHNRhdq | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3 | 2.5 | 3.25 | 2.75 | 2.25 | 1.25 | 2.36 | 3.5 | 1.75 | 3.67 | 2.25 | 3.17 | 2.25 | 2.75 | 2.45 | 3.09 | 1.67 | 4 | 1.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1rbMGrMEZvkX37b | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Scared | 4 | 3 | 3 | 1.5 | 1.5 | 2.5 | 1.5 | 2.36 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 0.67 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5CBe5Rf0b4imORf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 1 | 4 | 3.5 | 2.5 | 3.5 | 3.5 | 3.45 | 2 | 3.5 | 4 | 3 | 2.67 | 3.5 | 3.5 | 3.64 | 3.82 | 4.67 | 3.33 | 3.67 | Smoking and COPD | null | null | ['9', '9', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_62PHv3u1oBa9nWf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.25 | 4 | 4.75 | 1.25 | 2 | 1.25 | 1.5 | 3.18 | 2.25 | 1.75 | 2 | 3.75 | 1.83 | 2.25 | 2.75 | 1.64 | 3.36 | 3 | 3 | 2.42 | HIV | null | null | null | null | ['8', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6pALdDsI69ONQPy | 16 | high internal locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 3.0 | 4.5 | 3.75 | 4 | 2 | 1.75 | 3.5 | 1.25 | 2.91 | 3.25 | 2 | 1.33 | 2.5 | 2.33 | 3.5 | 2.75 | 2.36 | 3.73 | 2 | 5.33 | 3 | HIV | null | null | null | null | ['9', '2', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7Pij5tioTlRhx0B | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 4.5 | 4 | 1 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 2 | 2.5 | 2.67 | 5 | 2.33 | 2 | 2.5 | 2.73 | 4.18 | 2.67 | 3.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '1', '2', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_64tR3JbAwfDYTBf | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.25 | 3.5 | 1.75 | 1.5 | 2 | 4 | 2.25 | 3.27 | 3 | 1.5 | 3.33 | 2 | 2.17 | 2.5 | 3 | 2.91 | 2.36 | 3 | 2.67 | 2.33 | Mental Health | null | ['9', '8', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | Smoking and COPD | null | null | ['9', '6', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3pLlvZyPfBlbDKV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 2.25 | 2.25 | 2.55 | 4.5 | 1.25 | 3.33 | 2.25 | 3 | 3.25 | 0.75 | 2.18 | 2.55 | 3 | 4 | 2.92 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_7CwWMv4FVoki0JM | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 2.5 | 4 | 2.5 | 1.5 | 1.5 | 3.5 | 3.27 | 5 | 2.5 | 4 | 2 | 3 | 4 | 4 | 2.55 | 2.91 | 4.67 | 3.33 | 2.5 | Nutrition | null | null | null | null | null | ['8', '7', '7', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5i3s5FBegdWaHTX | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 4 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 2.73 | 5 | 2.5 | 2.67 | 2 | 2.67 | 2.5 | 3.5 | 2.91 | 2.55 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['7', '6', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8prTGeWLHrBlBE4 | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Visual impairment | null | Type in every thought that came to mind viewing this material. | Fear | 2.5 | 3.5 | 2.5 | 3.5 | 2.5 | 1 | 2.5 | 2.18 | 2.5 | 1.5 | 2.67 | 3 | 2.83 | 2 | 0.5 | 1.64 | 2.18 | 0.67 | 1.33 | 2.17 | HIV | null | null | null | null | ['5', '6', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_11oOAv27tSKUHQJ | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3.25 | 2.75 | 2 | 1.75 | 2.5 | 1.5 | 2.55 | 3.25 | 1.5 | 3.33 | 2.75 | 2.33 | 3.25 | 2.75 | 2.36 | 2.91 | 1.67 | 4 | 2 | HIV | null | null | null | null | ['7', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['9', '7', '9', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1TwaiT18rJOazzR | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 1.5 | 3.5 | 1.5 | 1 | 3.5 | 3 | 1 | 2.55 | 3 | 3 | 3.33 | 3 | 2.5 | 1.5 | 2 | 3.09 | 3.27 | 2.67 | 4.67 | 1.67 | Nutrition | null | null | null | null | null | ['2', '2', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6V2UFyb4NQmWbTY | 16 | high internal locus of control | 18–24 | Male | null | Male | null | Islam | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 4 | 3 | 2.5 | 2.5 | 2.75 | 3.25 | 3.36 | 4 | 3 | 2.67 | 2 | 3 | 3 | 2.5 | 2.82 | 2.18 | 3.33 | 2.67 | 2.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3Yz7wdomHcVqjNq | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2.5 | 3.5 | 3 | 1.5 | 2.5 | 1.5 | 3.5 | 3.64 | 3.5 | 4 | 4 | 4 | 2.5 | 3.5 | 1.5 | 3.09 | 2.91 | 2 | 4 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '8', '7', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1FrLjSQNehFUWZM | 8 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.5 | 3.5 | 3.5 | 1 | 3.5 | 0.5 | 1 | 2.91 | 3 | 2.5 | 4 | 2.5 | 2.5 | 2 | 2.5 | 2.18 | 3.27 | 2.67 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['5', '6', '4', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7Kg7ASEOyP51GmO | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | I consider the effectiveness of public health campaigns in raising awareness about the dangers of smoking and its link to respiratory diseases. | 3.5 | 2 | 3.5 | 1.5 | 2.5 | 2.5 | 4.5 | 3.09 | 3 | 3.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.91 | 3.45 | 3.33 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '9', '4', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6r0Tjx9h4cQ0yT1 | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | I need to priotise quality food over quantity | 4 | 2 | 4 | 1.5 | 1.5 | 2.5 | 4.5 | 3.09 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 3 | 2.91 | 2.91 | 3.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '7', '8', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5Qg6I9AajtuIDhT | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $50,000–$74,999 | Widowed | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 3 | 1.5 | 3 | 1 | 1.5 | 3.09 | 2 | 2.5 | 4.33 | 2.5 | 2.17 | 2 | 1 | 2.45 | 2.55 | 3.33 | 2.67 | 2.5 | Nutrition | null | null | null | null | null | ['5', '7', '7', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2dDZp1Y2R6G2v6Y | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.25 | 2.5 | 2.75 | 2 | 2 | 4.25 | 2 | 2.55 | 2.75 | 1.5 | 3.67 | 4.5 | 2.25 | 2.25 | 2.5 | 3.09 | 3.36 | 2 | 3.67 | 2.75 | Sexual Health | null | ['5', '5', '6', '5'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5eyzkm1ypaMShB7 | 7 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 1.5 | 3.5 | 2 | 3.5 | 2.5 | 3.5 | 3 | 3.09 | 4.5 | 1.5 | 3.33 | 1 | 3.5 | 2 | 0.5 | 2.73 | 1.82 | 2 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '5', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_54IXWtReOTn5bwl | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 3 | 3.5 | 2.5 | 4.5 | 1.5 | 3.09 | 4 | 2.5 | 2.67 | 3 | 3.33 | 2.5 | 2.5 | 3.27 | 2.55 | 2 | 2.67 | 2.33 | HIV | null | null | null | null | ['7', '7', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_78Y8d349bMgtJ52 | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | Yes | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 3 | 2.5 | 2.5 | 3.25 | 3 | 2.73 | 3.25 | 2 | 1.33 | 2.5 | 2.75 | 1 | 2.25 | 2.27 | 2.64 | 1.33 | 2 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['5', '6', '7', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8ODjNDr8MytEnQF | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | ['8', '9', '9', '9'] | How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2 | 5 | 3.5 | 2.5 | 0.5 | 3.5 | 2.36 | 3 | 1.5 | 2.67 | 3 | 3 | 0.5 | 1.5 | 1.45 | 2.91 | 2 | 2.67 | 3.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6i5rbAP86snkFxc | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4.5 | 3.25 | 2.75 | 3.5 | 3.5 | 3.25 | 2.75 | 2.82 | 2 | 2.5 | 3.67 | 2.75 | 3 | 1.25 | 3 | 3.09 | 3.64 | 1.67 | 5 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6J4PqrsxFwh31wl | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 3 | 3 | 3 | 2.5 | 4.5 | 3.5 | 3.45 | 2 | 3.5 | 1.33 | 3 | 2.5 | 2.5 | 3.5 | 3.27 | 3.27 | 4.67 | 4 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '4'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7T4PbkSt63q9Msh | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 2.25 | 3.25 | 1.5 | 3.5 | 1.5 | 2.36 | 3.5 | 1.5 | 3.33 | 2.5 | 2.75 | 1.5 | 2.25 | 2.73 | 2.64 | 1.33 | 2 | 1.75 | Smoking and COPD | null | null | ['7', '9', '8', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3MWz96gUMDOCo5i | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 1.5 | 2.55 | 3.5 | 2 | 2 | 4 | 2.83 | 4.5 | 2.5 | 2.09 | 3.45 | 1.33 | 4.67 | 2.17 | Smoking and COPD | null | null | ['9', '9', '9', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7fkCLJIPLS7Purb | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3.25 | 3.5 | 2.25 | 2 | 1.25 | 3.25 | 3 | 3.75 | 0.75 | 3.67 | 2.25 | 2.67 | 1.25 | 1.75 | 1.73 | 3.27 | 3 | 5.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Smoking and COPD | null | null | ['7', '5', '6', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_72HM111aUIpogRH | 10 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 5 | 4 | 4 | 3.5 | 3.5 | 2 | 1 | 3.09 | 3.5 | 2.5 | 3.33 | 2 | 3.5 | 3 | 4 | 2.55 | 2.73 | 4 | 2.67 | 3.5 | Nutrition | null | null | null | null | null | ['7', '7', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '5', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_2lHOZqpYzM8KDh7 | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3.5 | 3.5 | 4 | 2.5 | 2.25 | 2 | 3.5 | 4.18 | 3 | 1.5 | 5.33 | 4 | 2.58 | 3.5 | 3 | 2.73 | 4 | 4 | 4.67 | 2.83 | Smoking and COPD | null | null | ['8', '5', '7', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5Y9XEjxXyWkM2xb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3.5 | 5 | 2 | 1.5 | 3.5 | 4 | 3.5 | 3.45 | 3 | 1.5 | 5.33 | 2 | 2.67 | 1.5 | 3 | 3.45 | 3.27 | 2 | 4.67 | 3.17 | Nutrition | null | null | null | null | null | ['4', '6', '7', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7gXwAvlwCXrCv6n | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | Arabic | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1 | 1.5 | 2 | 2.5 | 1.75 | 3.5 | 2 | 2.64 | 2.5 | 2 | 5.33 | 2 | 2.25 | 2.5 | 2 | 3.45 | 2.73 | 3 | 2.67 | 2 | Smoking and COPD | null | null | ['5', '7', '4', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_6D84eGG2H1Yx2lr | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 4 | 3 | 3.5 | 3 | 2.5 | 2.5 | 3.64 | 2.5 | 3.5 | 1.33 | 5 | 3 | 2.5 | 1.5 | 2.55 | 4 | 2.67 | 4 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['2', '7', '6', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6IXkO6T1apLY1NM | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 1.5 | 4.25 | 2.25 | 2.25 | 3.5 | 3 | 3.36 | 3 | 2.75 | 3.33 | 4.5 | 2.5 | 3.5 | 2 | 3.18 | 4 | 4.33 | 4 | 3.5 | Sexual Health | null | ['7', '7', '7', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7gXwAvlwCXrCv6n | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | Arabic | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 1.5 | 2 | 2.5 | 1.75 | 3.5 | 2 | 2.64 | 2.5 | 2 | 5.33 | 2 | 2.25 | 2.5 | 2 | 3.45 | 2.73 | 3 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['5', '7', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1TwaiT18rJOazzR | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 1.5 | 3.5 | 1.5 | 1 | 3.5 | 3 | 1 | 2.55 | 3 | 3 | 3.33 | 3 | 2.5 | 1.5 | 2 | 3.09 | 3.27 | 2.67 | 4.67 | 1.67 | HIV | null | null | null | null | ['6', '7', '4', '2'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5ZKteGMvR8UjASW | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 4 | 3 | 2 | 2.75 | 2.5 | 2.5 | 2 | 2.55 | 3.75 | 1.5 | 4 | 3 | 3 | 0.5 | 2.5 | 2.55 | 2.36 | 0.67 | 2 | 2.33 | HIV | null | null | null | null | ['3', '8', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_12bP9GlvcERRL3G | 9 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 4 | 3.5 | 1.5 | 3 | 1 | 1 | 3.27 | 3 | 1.5 | 1.33 | 3.5 | 2.5 | 2.5 | 2.5 | 1.27 | 3.45 | 3.33 | 2.67 | 1.83 | Substance abuse | null | null | null | null | null | null | ['3', '3', '5', '5'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1oQKGzHmvC16A4F | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 4 | 3 | 2.5 | 2.5 | 4 | 2.5 | 3.09 | 2.5 | 3 | 4 | 2.5 | 2.5 | 3 | 2.5 | 3.64 | 3.27 | 2 | 3.33 | 2.33 | Smoking and COPD | null | null | ['4', '5', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7UgYwCAUIVKIQXn | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.25 | 4.5 | 4.5 | 2.5 | 1.5 | 0.5 | 2.75 | 3.18 | 2.25 | 1.5 | 4.67 | 1.5 | 2.08 | 1.75 | 2.5 | 2 | 3 | 2.67 | 3.67 | 3 | Smoking and COPD | null | null | ['9', '5', '4', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3nNG1vS9XN3aE07 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 3.25 | 3 | 4 | 1.5 | 3 | 2 | 2.27 | 3.5 | 2 | 4.67 | 3.5 | 3 | 1.75 | 1 | 3.09 | 2.73 | 2 | 3.33 | 1.75 | Sexual Health | null | ['4', '1', '9', '5'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | Nutrition | null | null | null | null | null | ['4', '9', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6sTHqQv6j4lt4IC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | ['9', '2', '1', '1'] | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 2.5 | 1.5 | 3.5 | 1.25 | 2.5 | 2.55 | 2.5 | 3.25 | 3.67 | 1.25 | 2.5 | 2.5 | 1.25 | 2.64 | 2.09 | 2.67 | 3 | 3.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5rBqCeE7Kf1WCHI | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 5 | 0.5 | 2.5 | 2.25 | 3.5 | 2.64 | 3 | 1.5 | 2.67 | 1.5 | 2 | 1.5 | 1.5 | 2.09 | 2.64 | 1.67 | 3.67 | 2.67 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_2nTvyKbjbhlcIsv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 1 | 4 | 0.5 | 2.5 | 1.5 | 2.5 | 2.73 | 2 | 1.5 | 4 | 3 | 1.67 | 3.5 | 2.5 | 2.18 | 2.91 | 3.33 | 1.33 | 2.67 | Mental Health | ['8', '6', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1DCq3B7NGThe9Re | 18 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3 | 2.75 | 3 | 1.5 | 2 | 3 | 3.09 | 1.5 | 2.5 | 3.33 | 3.5 | 2 | 0.75 | 1.5 | 2.55 | 3.64 | 1.33 | 4.67 | 2.5 | Chronic Diseases | null | null | null | ['8', '8', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5mCtjEpUK5sURaA | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 2 | 3.5 | 4 | 1.5 | 2 | 1.5 | 2.36 | 3 | 3 | 4 | 1.5 | 2.83 | 2 | 2.5 | 2.91 | 2.91 | 2 | 3.33 | 2.33 | Smoking and COPD | null | null | ['9', '5', '7', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7CqYRc7gcKHpjS6 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4 | 1.5 | 2.5 | 1.5 | 1.5 | 1 | 2.91 | 2.5 | 2.5 | 4 | 1 | 2.17 | 3 | 2 | 2.55 | 1.27 | 2 | 1.33 | 2.33 | Mental Health | ['7', '8', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6zMAsrx3w5KBwFc | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.5 | 3 | 2 | 2.5 | 2 | 2.5 | 2.73 | 2.5 | 3 | 4.67 | 3 | 2.33 | 2.5 | 2 | 3.09 | 2.36 | 1.33 | 1.33 | 2.33 | Mental Health | ['9', '8', '8', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7iAbpTdyfdD1jEd | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 3.25 | 2.25 | 2.25 | 1.75 | 1.5 | 2.45 | 3 | 1.5 | 3.67 | 2.5 | 2.5 | 1.25 | 1.5 | 2.18 | 2.55 | 1.67 | 2 | 2.08 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely) | 3.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | Sexual Health | null | ['2', '2', '5', '1'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_11dsMy0hSs2iiOa | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.25 | 3.5 | 2 | 3 | 4.5 | 4.5 | 3.5 | 3.45 | 4 | 1 | 2.67 | 2.5 | 3.83 | 0.5 | 2.5 | 2.73 | 2.91 | 4 | 3.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_668ynWLLbvBLhAw | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 3.5 | 3.5 | 3.5 | 3 | 3.5 | 1.5 | 3.5 | 3.45 | 3.25 | 1 | 4.67 | 3.5 | 3.25 | 3 | 3.5 | 2.18 | 3.27 | 4 | 3.33 | 2.83 | Nutrition | null | null | null | null | null | ['3', '4', '8', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_5fa7GaAHV7uQK9S | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 2 | 3.5 | 1.5 | 3.5 | 1.5 | 2.18 | 2 | 3.5 | 4 | 4 | 2.33 | 2.5 | 3 | 3.64 | 3.64 | 1.33 | 3.33 | 2 | HIV | null | null | null | null | ['8', '8', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_52X77QMLeZGKIl7 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2.5 | 3.5 | 3.33 | 3.5 | 2.5 | 4 | 3 | 3.45 | 3.45 | 4 | 3.33 | 3.67 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5zhUYWWeu6QudbA | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 4 | 3 | 2.5 | 2.5 | 3.5 | 2.5 | 3.09 | 2.5 | 2.5 | 2 | 3 | 2.5 | 1.5 | 1.5 | 2.73 | 3.27 | 3.33 | 4 | 2.33 | HIV | null | null | null | null | ['6', '3', '7', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_55g0xkuQksThOql | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Other (please specify): | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 | Substance abuse | null | null | null | null | null | null | ['6', '5', '4', '3'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3wyKkzuZuqKbXKd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Native American/Alaska Native | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3.5 | 2.75 | 1 | 4 | 2 | 2.5 | 2.55 | 4.5 | 1 | 1.33 | 2.75 | 3.17 | 2.25 | 3 | 1.45 | 3.45 | 2 | 4.33 | 2.5 | Nutrition | null | null | null | null | null | ['7', '8', '5', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Smoking and COPD | null | null | ['7', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3PejwHcIBJq9dra | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 2.5 | 3 | 2.5 | 2 | 3 | 3 | 2.55 | 3 | 2.5 | 3.33 | 3.5 | 2.5 | 3 | 1 | 2.91 | 3.27 | 1.33 | 4 | 2.5 | Smoking and COPD | null | null | ['2', '3', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
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