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stringlengths 17
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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
stringclasses 3
values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
stringclasses 41
values | response
stringlengths 1
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float64 1
5
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float64 1
5
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float64 1
5
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4.5
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float64 0.5
4.5
| Trust
float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.55
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float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
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| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
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float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
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float64 0.67
4.67
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float64 1.33
5.33
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float64 1.17
4
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values | media_path
stringclasses 35
values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_6IlP4e2iKkHz3a2 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3 | 2.5 | 2.75 | 1.25 | 2.5 | 2 | 2.82 | 4 | 1.5 | 4.33 | 5 | 2.67 | 3.25 | 4 | 2.64 | 4.36 | 3 | 4.67 | 2.75 | Sexual Health | null | ['7', '5', '4', '3'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_165Yl8QBUaWkask | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 3.5 | 1 | 3 | 2.5 | 1.5 | 3 | 3.27 | 4 | 3.5 | 4.67 | 4 | 3.17 | 3.5 | 2 | 3.09 | 4.18 | 1.33 | 5.33 | 1.67 | Smoking and COPD | null | null | ['6', '8', '8', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3aDzM6s34skYZ0p | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Government/Public Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.75 | 3.25 | 1.75 | 1.75 | 2.5 | 1.5 | 2.75 | 3.36 | 2.75 | 1.25 | 3 | 2.75 | 2.33 | 3.25 | 2.25 | 1.82 | 2.82 | 3 | 4.33 | 1.75 | Substance abuse | null | null | null | null | null | null | ['8', '8', '7', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3IcvbEdzr55VPn0 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.5 | 1.5 | 3.5 | 1.25 | 3.5 | 3 | 1.5 | 2.45 | 3.5 | 3 | 4 | 3.25 | 2.75 | 3 | 3.5 | 3.27 | 3.55 | 4.33 | 3.33 | 2.83 | HIV | null | null | null | null | ['7', '6', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6X7wZ4XsMyqUUJH | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | Mental health condition | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3.25 | 3 | 3.75 | 2.75 | 1.5 | 3.75 | 3.45 | 2 | 1.5 | 4 | 3.25 | 2.83 | 2.25 | 3 | 2.18 | 3.36 | 4 | 4.67 | 2.5 | HIV | null | null | null | null | ['9', '7', '8', '6'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1FrLjSQNehFUWZM | 8 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The message highlights the power of education in reducing stigma and promoting awareness about HIV prevention methods. | 3.5 | 3.5 | 3.5 | 1 | 3.5 | 0.5 | 1 | 2.91 | 3 | 2.5 | 4 | 2.5 | 2.5 | 2 | 2.5 | 2.18 | 3.27 | 2.67 | 3.33 | 2.83 | HIV | null | null | null | null | ['2', '7', '9', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5anIe3T1FGNifAu | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed part-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | Yes | Hearing impairment,None | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 1 | 4 | 2.5 | 2.5 | 1.5 | 1.5 | 2 | 2.5 | 1.5 | 4 | 3 | 2.5 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3aVcLcdQ119CovL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 2.75 | 2 | 2 | 1.25 | 1.5 | 2.45 | 3.25 | 1.5 | 3.33 | 2.5 | 2.42 | 1.25 | 1.5 | 1.91 | 2.91 | 1.67 | 4 | 2 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_7mDXeT0PhyQBm6q | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 4 | 3 | 3 | 1.5 | 2 | 1.5 | 1 | 2.36 | 2 | 2.5 | 3.33 | 3.5 | 1.83 | 3.5 | 2 | 2.36 | 3.82 | 1.33 | 4.67 | 3 | Smoking and COPD | null | null | ['9', '8', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5lPwKN5hrMFYD5D | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Single Parent with children | null | Yes | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 2 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 2 | 4 | 1.67 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6u1SpAftgdQA0eJ | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3 | 2.5 | 2 | 1.75 | 1.5 | 1.5 | 2.45 | 3.5 | 1.5 | 3.33 | 2.5 | 2.42 | 1.25 | 1.75 | 2 | 2.91 | 1.67 | 3.67 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6CCU5s5HovWugol | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | Spanish | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 3.75 | 2 | 3 | 3.75 | 3.5 | 2.91 | 2.5 | 1.25 | 5 | 3 | 2.5 | 2.25 | 2.75 | 3.18 | 3.09 | 1.33 | 3 | 2 | Nutrition | null | null | null | null | null | ['8', '8', '9', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7JEY5LTCwjApRzf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.5 | 3.5 | 2.5 | 2.5 | 2 | 2.5 | 3.64 | 3 | 1.5 | 4.67 | 2 | 2.67 | 1.5 | 2.5 | 2.55 | 2.73 | 3.33 | 2 | 3.33 | Nutrition | null | null | null | null | null | ['4', '3', '7', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_2U0jonmeM1IKLWX | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 2 | 3 | 3.75 | 3.5 | 3.25 | 3.25 | 2.91 | 2 | 3.25 | 3.67 | 4 | 3.08 | 2.25 | 2.5 | 3.36 | 4 | 1.67 | 4 | 3.08 | Chronic Diseases | null | null | null | ['8', '9', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7QhkOrBoQ2yVb1k | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 4 | 3.5 | 3 | 1 | 1.5 | 3.27 | 3.5 | 1.5 | 2.67 | 2 | 3.33 | 0.5 | 2 | 1.64 | 2.18 | 4.67 | 3.33 | 2.67 | HIV | null | null | null | null | ['7', '7', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7V1uo9mZDznwSJK | 9 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['5', '2', '6', '3'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 1.5 | 4 | 3 | 3 | 1.5 | 2 | 2.5 | 3.82 | 3 | 3.5 | 2.67 | 2 | 2.5 | 3 | 2.5 | 2.73 | 3.27 | 3.33 | 4 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5nUdpb4v8qouzvZ | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 3.5 | 4.25 | 2.5 | 2.5 | 2.25 | 4 | 3.64 | 3 | 3 | 2.67 | 3 | 2.67 | 3.5 | 3 | 2.64 | 3.09 | 4 | 2.67 | 3.58 | Mental Health | null | ['3', '6', '4', '5'] | null | null | null | null | null | null | null | null | null |
R_3Yz7wdomHcVqjNq | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2.5 | 3.5 | 3 | 1.5 | 2.5 | 1.5 | 3.5 | 3.64 | 3.5 | 4 | 4 | 4 | 2.5 | 3.5 | 1.5 | 3.09 | 2.91 | 2 | 4 | 2.83 | Smoking and COPD | null | null | ['6', '5', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_7uBBsWkTlBv1uuc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3.5 | 3.25 | 2.5 | 2.25 | 1.5 | 2 | 2.27 | 2.5 | 1.25 | 3.33 | 2 | 2.42 | 2.25 | 1.5 | 1.91 | 2.36 | 1.67 | 4.67 | 2.83 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3f7qAlvC5CBqmTm | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 2 | 2 | 2.5 | 4.5 | 4 | 2.5 | 2.18 | 2 | 3.5 | 3.33 | 2 | 3 | 2.5 | 1.5 | 3.64 | 2 | 2.67 | 3.33 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '7', '9', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_32FfohGUsdcxh0O | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3 | 2 | 3.5 | 3.5 | 1.5 | 0.5 | 2 | 3 | 2.5 | 4 | 2.5 | 3.33 | 2.75 | 1.5 | 2.55 | 2.91 | 0.67 | 3.33 | 1.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '7', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6vZzhRlpjMcoCdc | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 2.5 | 2.75 | 1.75 | 3.5 | 0.5 | 2.5 | 2.82 | 4.75 | 2.5 | 3.67 | 3.25 | 3.33 | 2.5 | 2.5 | 2.09 | 3.09 | 4.33 | 1.67 | 2.42 | Nutrition | null | null | null | null | null | ['9', '9', '3', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_71dOkJgjw3pjyZE | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Apolitical/Not involved in politics | null | Native American/Alaska Native | English | Arabic | null | Associate’s degree | Student | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3.5 | 2.25 | 2 | 2.5 | 2.5 | 2.5 | 2.55 | 1.5 | 2.5 | 4 | 4.25 | 2 | 1.5 | 2 | 2.91 | 4.09 | 2 | 4.67 | 1.92 | Substance abuse | null | null | null | null | null | null | ['4', '4', '5', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7m1psCSX9r21W6l | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3 | 4 | 2.5 | 2.5 | 3.5 | 3.5 | 3.64 | 2 | 3.5 | 3.33 | 3.5 | 2.33 | 4 | 3 | 3.45 | 3.27 | 4 | 2.67 | 3.67 | Mental Health | ['8', '8', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3rG4e4RZ1kRTiTk | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | ['6', '7', '6', '7'] | Type in every thought that came to mind viewing this material. | It shows the way chickenpox can be prevented | 2 | 4 | 3.5 | 1 | 3.5 | 2 | 3.75 | 4.09 | 4 | 3.5 | 5.33 | 4 | 2.83 | 2.5 | 4 | 3.45 | 3.64 | 4 | 3.33 | 2.5 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7hhN4u6GWeMtXfH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 4 | 3 | 0.5 | 3 | 3.5 | 3 | 3.27 | 3 | 2.5 | 2.67 | 3 | 2.17 | 2.5 | 3.5 | 2.91 | 3.27 | 2 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['7', '7', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2PBXSmM5OZJWaJV | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | Spanish | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Visual impairment | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 5 | 3 | 3 | 2.5 | 3 | 3.5 | 4 | 5 | 4.5 | 3.33 | 3 | 3.5 | 3.5 | 2.5 | 3.64 | 3.27 | 4 | 5.33 | 2.33 | Smoking and COPD | null | null | ['7', '7', '9', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2PTQo2Zre78sf6C | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | ['8', '6', '7', '8'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3.5 | 2.5 | 1.5 | 1.75 | 0.5 | 1.25 | 2.55 | 1.75 | 1.5 | 3.67 | 3 | 1.67 | 1.5 | 2 | 1.73 | 3.18 | 1.67 | 4.33 | 1.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_1Vs6nEQvpfeL1bk | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Other (please specify): | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3.25 | 3.5 | 2.25 | 1.75 | 2.5 | 1.75 | 3 | 4.25 | 1.5 | 3.67 | 3.25 | 2.75 | 2.5 | 2.5 | 2.45 | 3.64 | 3 | 4.33 | 3 | Smoking and COPD | null | null | ['9', '8', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3dAPttLEC7f6eQZ | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3.5 | 2 | 2.5 | 3 | 1.5 | 1 | 2.18 | 2.5 | 1.75 | 3.33 | 2.25 | 2.67 | 1.5 | 1 | 2.09 | 2.09 | 1.33 | 1.33 | 1.67 | Smoking and COPD | null | null | ['8', '9', '9', '5'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5kXtqsK0l7mO5SV | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 1.75 | 3.5 | 1 | 2 | 2.5 | 2.5 | 3.18 | 3.5 | 2.5 | 5.33 | 3.5 | 2.17 | 2.75 | 2.5 | 3.27 | 3.36 | 4 | 3 | 2.42 | Smoking and COPD | null | null | ['2', '5', '7', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_1GoJTOr1nzyrVda | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1.5 | 4.5 | 2 | 1.5 | 4 | 2.5 | 2.5 | 3.64 | 2.5 | 0.5 | 4 | 3 | 2.67 | 2.5 | 3 | 2.18 | 3.09 | 4.67 | 4 | 2.5 | Substance abuse | null | null | null | null | null | null | ['6', '5', '7', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3CRc8bL3hHlpj5D | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 2.5 | 3 | 3 | 0.75 | 1.5 | 2.82 | 3.25 | 1.5 | 3.33 | 1.75 | 3.08 | 1.25 | 2.5 | 1.73 | 2.73 | 1.67 | 3 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['2', '6', '6', '5'] | Type in every thought that came to mind viewing this material. | I appreciate how the video addresses common misconceptions about vaccines, providing clear and factual information to counter misinformation. | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6ptVEbe2qKcTRyW | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4.25 | 2.5 | 2.25 | 2.5 | 2 | 3 | 1.25 | 2.09 | 3.75 | 1.25 | 2.67 | 3.75 | 2.75 | 4 | 3 | 2.27 | 3.82 | 2 | 4.33 | 2.67 | HIV | null | null | null | null | ['9', '9', '9', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1Ibir39skOvbmYR | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 2.75 | 2.25 | 4 | 3 | 1.75 | 1.75 | 2.27 | 3.5 | 0.75 | 1.33 | 2.25 | 3.5 | 1 | 1.75 | 1.27 | 2.45 | 1.67 | 3 | 1.83 | Smoking and COPD | null | null | ['1', '1', '1', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_37pMZCURjn86gqV | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Widowed | null | Single Parent with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 4 | 2.5 | 2.5 | 4 | 1.75 | 3.5 | 3.27 | 2.5 | 2.5 | 3 | 3.25 | 3 | 1.5 | 3.5 | 2.36 | 3.18 | 1.33 | 3.33 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_30orZemSmG1PDsf | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3.5 | 5 | 1.5 | 1 | 0.5 | 2.5 | 3 | 3.45 | 2 | 3.5 | 4 | 2.5 | 1.17 | 1 | 2.5 | 3.27 | 2.91 | 2.67 | 2 | 2.17 | HIV | null | null | null | null | ['7', '7', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1N7ZvAr2YcQ82Xn | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 2.75 | 4 | 1.5 | 1 | 3.25 | 2.5 | 3.45 | 4 | 1.5 | 4.33 | 4 | 2.17 | 3 | 3 | 2.91 | 3.82 | 4.33 | 5.33 | 3.83 | Substance abuse | null | null | null | null | null | null | ['7', '9', '8', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1Rd7bhTMEjg3kE9 | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 2.25 | 2 | 2.5 | 1.75 | 1.5 | 2.45 | 3.5 | 1.5 | 3 | 2.5 | 2.67 | 3 | 1.75 | 2 | 2.64 | 1.67 | 3.33 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3hu8h9yMwXVQtH7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2.25 | 3 | 2 | 2.75 | 1.5 | 2.82 | 2.5 | 2.5 | 3 | 2.5 | 2.5 | 2.5 | 2.5 | 2.73 | 2.82 | 3 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['8', '9', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_25NNUHGBXos7eCo | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Unemployed | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living with family | null | Yes | Hearing impairment | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2 | 3.5 | 4 | 1.5 | 1.5 | 3.5 | 3.5 | 3.27 | 1 | 2.5 | 2.67 | 5 | 1.33 | 2.5 | 0.5 | 2.91 | 3.27 | 3.33 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['5', '6', '7', '6'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | Chronic Diseases | null | null | null | ['7', '7', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1PbV9RfCfUcrp6h | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3.5 | 3.5 | 3 | 2.5 | 2.91 | 4 | 3.25 | 2.67 | 2.5 | 3.67 | 3.5 | 3 | 3 | 2.55 | 4 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['8', '8', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_8zDbTP8RvR098Hw | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Prefer not to say | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 2.0 | 4 | 3.5 | 3 | 2.5 | 0.5 | 3 | 2.5 | 2.73 | 2 | 3.25 | 3.33 | 4 | 1.67 | 2.5 | 1.5 | 3.18 | 3.27 | 1.33 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['1', '1', '5', '1'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6OdInCjNQhdOz1D | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 4.25 | 1 | 3.5 | 3 | 1.5 | 2.82 | 2.5 | 2 | 4 | 2.5 | 2.33 | 2.75 | 3.75 | 2.91 | 3.55 | 3 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['8', '9', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_3widIAw0gjkCwZk | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | Native American/Alaska Native | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Single Parent with children | null | No | Chronic illness (e.g., diabetes, heart disease) | ['6', '5', '7', '8'] | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 2.5 | 3.5 | 3.5 | 2.25 | 3.25 | 2.91 | 3.5 | 1.75 | 4 | 2 | 3.5 | 3.25 | 4 | 2.55 | 3 | 1.67 | 3.67 | 1.75 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_623izVs2gU5M7yZ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.5 | 3 | 2.75 | 1.5 | 1.5 | 2.5 | 2 | 2.91 | 4 | 0.5 | 4 | 4 | 2.33 | 4 | 3 | 2.18 | 3.45 | 4.67 | 4 | 2.25 | Nutrition | null | null | null | null | null | ['6', '7', '8', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3BlEhyGPsEjAESN | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 4.18 | 4 | 2.5 | 4 | 3 | 3 | 1.5 | 3.5 | 3.27 | 2.91 | 4.67 | 2.67 | 3.33 | Substance abuse | null | null | null | null | null | null | ['6', '8', '8', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_19iCkFxZHBh5JGK | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.5 | 2 | 2 | 0.5 | 3.5 | 3.5 | 2.5 | 2.36 | 2.5 | 2.5 | 4 | 2 | 2.17 | 2 | 1.5 | 3.27 | 2.91 | 3.33 | 4 | 1.67 | Nutrition | null | null | null | null | null | ['6', '6', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_111vzKhwKr0O7fU | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 2.75 | 4.25 | 1.5 | 1.25 | 1.5 | 3 | 3.18 | 2.5 | 2 | 4 | 1.5 | 1.75 | 3.5 | 1.5 | 2.36 | 2.36 | 2 | 2.67 | 2.75 | Mental Health | ['4', '5', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2Ndbyt44Eeij3nH | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3.25 | 3 | 1.5 | 2.5 | 2 | 3.5 | 2.73 | 2.5 | 1.75 | 4 | 3 | 2.17 | 2.5 | 2.5 | 2.45 | 3.27 | 1.67 | 2.67 | 2 | HIV | null | null | null | null | ['1', '1', '1', '1'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_2RsED2X5sdX7zXm | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | Native American/Alaska Native | English | English | null | Bachelor’s degree | Self-employed | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 3 | 2.5 | 2.5 | 1.5 | 3 | 2.91 | 4 | 1.5 | 2.67 | 2 | 3 | 3.5 | 2.5 | 1.82 | 2.55 | 2 | 4 | 2.33 | Smoking and COPD | null | null | ['7', '6', '7', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6a0FBgKseyLcPkt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3.5 | 3 | 3.5 | 0.5 | 2 | 3 | 4 | 2 | 3 | 2.67 | 1.5 | 2 | 2.5 | 1.5 | 2.55 | 2.73 | 4 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['6', '3', '7', '5'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3EuSGrb56SBbLVe | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2 | 4 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 3.27 | 3 | 3.5 | 2.67 | 3.5 | 3 | 2.5 | 2.5 | 2.91 | 4 | 2.67 | 4.67 | 3.33 | Smoking and COPD | null | null | ['6', '7', '6', '5'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5zFfm1oxxRxH7rj | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3wvLM0opcTKdfrs | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Business/Finance | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | Type in every thought that came to mind viewing this material. | Mental health | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7RgdRIWQywE5wu3 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 3.5 | 2.5 | 2.5 | 3 | 2.5 | 3.09 | 2 | 2.5 | 2 | 1.5 | 2.33 | 3.5 | 2 | 2.55 | 2 | 2 | 3.33 | 2 | Mental Health | ['8', '7', '5', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1aPhBsdGhjZQRzP | 20 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.5 | 3.25 | 2.5 | 2 | 2 | 1.25 | 1.5 | 2.55 | 3 | 1.5 | 3.33 | 2.5 | 2.33 | 1.25 | 1.5 | 1.91 | 2.82 | 1.67 | 3.67 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_21yE9mBky0920HD | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3.75 | 3.25 | 2 | 1.75 | 3.5 | 2.5 | 3.82 | 2.25 | 2.5 | 2.33 | 2.5 | 2 | 3.25 | 2.25 | 2.82 | 2.91 | 4.33 | 3 | 3 | Nutrition | null | null | null | null | null | ['8', '8', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5cjwI2mqYyB8LBS | 13 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | ['8', '7', '6', '6'] | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 4 | 1.5 | 2 | 4 | 1.5 | 2.5 | 2.36 | 4 | 2 | 4.67 | 1 | 3.33 | 2 | 2.25 | 2.55 | 2.27 | 0.67 | 2.67 | 1.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6HhHIcdNYnDQxeV | 19 | high internal locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | Chinese | English | null | Associate’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Multi-generation family (e.g., with parents, grandparents, or extended family) | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 1 | 4 | 2.5 | 2 | 2 | 3.5 | 2.18 | 3.5 | 3.5 | 3.33 | 4 | 2.67 | 3 | 4.5 | 2.91 | 3.64 | 2.67 | 2.67 | 3.17 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_7P7DtnWo9qSmR9e | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 | Nutrition | null | null | null | null | null | ['8', '7', '7', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_59Kc2IUQ7TB6OjL | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 4 | 4 | 1.5 | 1.5 | 3.5 | 2.5 | 3.45 | 3 | 2.5 | 2.67 | 4 | 2 | 3.5 | 2.5 | 2.91 | 2.91 | 2 | 2.67 | 2.67 | HIV | null | null | null | null | ['7', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3H0RqlSba8MSBad | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.75 | 3 | 3 | 3.5 | 3 | 1 | 2.5 | 2.64 | 2.5 | 1.5 | 5 | 4.25 | 3 | 2.25 | 3.5 | 2.27 | 3.55 | 1.67 | 3.33 | 2.33 | Nutrition | null | null | null | null | null | ['9', '8', '9', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8ncRQ8fWnQSNlxR | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | French | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | ['6', '5', '4', '6'] | Type in every thought that came to mind viewing this material. | Chickenpox can be transmitted to another person. We need to keep our environment clean all the time | 1.5 | 2 | 3 | 0.5 | 0.5 | 4.5 | 2.5 | 1.82 | 3 | 1.5 | 2.67 | 3 | 1.33 | 2.5 | 3.5 | 2.91 | 3.09 | 1.33 | 3.33 | 1.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_1EQq4ZfGp87LXpa | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 3 | 3 | 2.5 | 2 | 4 | 2 | 3 | 3.64 | 4.5 | 3 | 2.67 | 3.5 | 3.5 | 3 | 2.5 | 2.55 | 3.09 | 3.33 | 4 | 3 | Substance abuse | null | null | null | null | null | null | ['9', '4', '2', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_16bu92RzLlyF5g1 | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living with family | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.25 | 3 | 1.75 | 1.5 | 1.5 | 4.5 | 1.75 | 2.36 | 2.5 | 1.5 | 3.67 | 2.25 | 1.83 | 2.25 | 2.25 | 3.18 | 3.09 | 1.67 | 4 | 1.25 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1qsqarWwFSh3WFn | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 4 | 3.25 | 2.25 | 3.25 | 2 | 1.5 | 2.82 | 2.5 | 1.75 | 2 | 3.5 | 2.67 | 3 | 1.25 | 1.91 | 3.36 | 1.67 | 4 | 2.25 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_62At3ukhmYQALdf | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 2.5 | 1 | 4 | 4.5 | 1.5 | 1.5 | 2.55 | 4 | 4 | 4.67 | 3 | 4.17 | 3 | 1 | 3.27 | 3.45 | 3.33 | 5.33 | 1.67 | HIV | null | null | null | null | ['3', '7', '7', '4'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7CZhDJo90BD9VVm | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3 | 1 | 2.5 | 3.5 | 0.5 | 2.5 | 2.36 | 3 | 2.5 | 2.67 | 4 | 3 | 2.5 | 3.5 | 1.82 | 2.91 | 2 | 1.33 | 2.67 | Nutrition | null | null | null | null | null | ['6', '8', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_777t4dNb9aEzxhc | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 4 | 4 | 2.5 | 2.5 | 3.5 | 1.5 | 3.45 | 3 | 1.5 | 3.33 | 3 | 2.67 | 1.5 | 1.5 | 2.73 | 3.09 | 3.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_10UGhdGalvoBvup | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 2.25 | 3.5 | 3 | 2 | 1.5 | 3.5 | 2.5 | 2.73 | 2.5 | 4.5 | 4 | 2 | 2 | 4.5 | 2 | 4 | 2.73 | 2.67 | 2.67 | 2.75 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '4'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3PhpuGXDFNY3zVd | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4.25 | 3.25 | 3 | 2.75 | 2.5 | 3 | 2 | 3.09 | 3.75 | 3.25 | 1.33 | 3.5 | 3 | 1.75 | 3.5 | 2.64 | 2.73 | 3.67 | 1.33 | 2.67 | Mental Health | ['8', '4', '7', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7Ubkd2U3ik2iJek | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 3 | 3.5 | 2.5 | 1.5 | 2.5 | 2.73 | 4 | 1.5 | 5.33 | 2 | 3.33 | 3.5 | 1.5 | 2.55 | 1.82 | 0.67 | 2.67 | 2 | Smoking and COPD | null | null | ['4', '9', '7', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_20sZPpc66vhHlN7 | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3 | 5 | 2.5 | 2.5 | 3.5 | 3.5 | 3.09 | 4.5 | 2 | 4.33 | 4 | 3.17 | 2.5 | 2.5 | 3.18 | 3.27 | 3.33 | 4 | 3.17 | Nutrition | null | null | null | null | null | ['7', '8', '8', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3QLzViSynDeF58z | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 4.5 | 3 | 2.5 | 4 | 3 | 3.64 | 3 | 1.5 | 2.67 | 1.5 | 2.83 | 1.5 | 2.5 | 2.73 | 3.27 | 3.33 | 4.67 | 2.17 | Nutrition | null | null | null | null | null | ['7', '7', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1iD4pnpiUWXl2fA | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 4 | 2 | 4 | 3.5 | 2.5 | 2.5 | 4.5 | 2.36 | 2 | 3.5 | 4 | 2 | 2.67 | 2.5 | 1.5 | 3.27 | 2.18 | 0.67 | 1.33 | 3 | Nutrition | null | null | null | null | null | ['9', '8', '7', '8'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7IsgUPJTDozw2Zm | 14 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | Spanish | Spanish | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 2.5 | 5 | 0.5 | 2 | 2 | 3 | 3 | 3.5 | 3 | 3.33 | 4 | 2 | 2 | 3.5 | 2.73 | 3.82 | 3 | 3.33 | 2.5 | Mental Health | ['8', '8', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5mCtjEpUK5sURaA | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2 | 3.5 | 4 | 1.5 | 2 | 1.5 | 2.36 | 3 | 3 | 4 | 1.5 | 2.83 | 2 | 2.5 | 2.91 | 2.91 | 2 | 3.33 | 2.33 | Mental Health | ['7', '3', '6', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3fHnVUbUbF6AdkC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 1.5 | 2.5 | 4.5 | 2 | 2.55 | 3 | 1.5 | 4 | 2 | 2.33 | 3 | 3.5 | 3.27 | 2.18 | 0.67 | 1.33 | 1.83 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1gXH1qaOHW0mk8z | 16 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 2.5 | 0.75 | 2.18 | 3.75 | 2.25 | 2.67 | 2.75 | 2.67 | 2.5 | 2.25 | 2.45 | 2.64 | 1.67 | 1.67 | 1.5 | Substance abuse | null | null | null | null | null | null | ['8', '8', '3', '2'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5L4OXclzoCuzFIC | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 0.5 | 3.5 | 1.5 | 3.5 | 2.91 | 2.5 | 2.5 | 4 | 3 | 2.17 | 0.5 | 2.5 | 2.55 | 2.55 | 2.67 | 2.67 | 3 | Chronic Diseases | null | null | null | ['4', '3', '7', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Nutrition | null | null | null | null | null | ['7', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7elaUxpQfyPAYPn | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3.5 | 1.5 | 3 | 2.75 | 2.25 | 2.5 | 3 | 2.73 | 3.25 | 3 | 2.33 | 3.25 | 2.75 | 3 | 3.5 | 2.64 | 3.55 | 3.33 | 3.33 | 2.67 | Substance abuse | null | null | null | null | null | null | ['5', '2', '9', '2'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_54ICYuDVCWCi16j | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.25 | 2.75 | 2.75 | 2 | 3.5 | 3.5 | 3 | 3.36 | 3 | 2.75 | 1.33 | 3.75 | 2.83 | 3.5 | 2.25 | 2.64 | 3.36 | 4 | 5 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8471nwzfG3USzzo | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3 | 3 | 2.5 | 2 | 2.5 | 2.75 | 2.73 | 4 | 1.5 | 4.67 | 4 | 2.83 | 2.25 | 1.5 | 2.73 | 3.45 | 1.67 | 3.33 | 2.42 | Sexual Health | null | ['9', '9', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3WlKrFKP84PrGaB | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2.5 | 1.5 | 1.75 | 1.75 | 1 | 2.64 | 2.75 | 2.25 | 4 | 3.25 | 2 | 2 | 2.5 | 2.55 | 4 | 2.33 | 5 | 3 | Nutrition | null | null | null | null | null | ['1', '4', '5', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_217T5QhQXL5X44N | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2.5 | 3.5 | 2 | 2 | 2 | 2.5 | 3.27 | 3.5 | 3.75 | 4.67 | 4.25 | 2.5 | 2 | 3 | 3.36 | 3.55 | 4 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3elieQ68iK7F145 | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.5 | 4.5 | 2 | 2.5 | 3 | 3.5 | 3.64 | 3.5 | 3.5 | 1.33 | 3.5 | 2.67 | 0.5 | 2 | 2.73 | 2.91 | 4.67 | 1.33 | 3.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3gZXrPYVeei2WCq | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 3.5 | 3 | 2.5 | 2.5 | 3.5 | 1.5 | 3.64 | 5 | 3 | 2.67 | 4 | 3.33 | 1 | 1 | 3.09 | 3.09 | 4.67 | 4 | 2.5 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_6gQIEd9c8Le617b | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.73 | 3 | 1 | 2 | 4 | 2.67 | 4.5 | 2 | 1.82 | 3.82 | 2 | 4 | 3 | Smoking and COPD | null | null | ['8', '7', '4', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6c7XwEvYOKw57rm | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.25 | 2.67 | 1.25 | 1.5 | 2.09 | 2.36 | 1.67 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5rxsSd709AzoAfL | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.25 | 4 | 2.75 | 1.5 | 2.25 | 3 | 2.5 | 2.64 | 4 | 0.5 | 3.33 | 2.5 | 2.58 | 1.25 | 1 | 2.18 | 3.09 | 1.67 | 4.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '8', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8XC2OMoOnzEa8wx | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living with family | null | Yes | Physical disability | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 3.5 | 3.5 | 4 | 3 | 2.5 | 2 | 2.5 | 3.27 | 4 | 3 | 3.67 | 2 | 3.17 | 2.5 | 2.5 | 2.82 | 2.91 | 2 | 2.67 | 3.5 | Smoking and COPD | null | null | ['3', '2', '5', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1pmlSRIYgd07mQI | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 1.75 | 2 | 1.5 | 2.5 | 0.75 | 2.36 | 2.75 | 2.25 | 2.33 | 4 | 2.08 | 1.25 | 2.75 | 2.36 | 4 | 1.67 | 4.33 | 1.67 | Smoking and COPD | null | null | ['8', '7', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6sTHqQv6j4lt4IC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 2.5 | 1.5 | 3.5 | 1.25 | 2.5 | 2.55 | 2.5 | 3.25 | 3.67 | 1.25 | 2.5 | 2.5 | 1.25 | 2.64 | 2.09 | 2.67 | 3 | 3.17 | HIV | null | null | null | null | ['9', '2', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1nVBQ5nhqeeg8V0 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 2 | 3.75 | 1.5 | 2.5 | 2.5 | 3 | 2.36 | 3 | 2 | 5.33 | 3.5 | 2.33 | 2 | 2.5 | 3.09 | 3.36 | 2.67 | 5 | 3.25 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1gp6Dg2r9fWRnue | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2.5 | 2.5 | 3 | 2.5 | 0.5 | 1.5 | 2.91 | 2 | 3 | 4 | 1 | 2.5 | 2.5 | 1.5 | 2.36 | 2.91 | 3.33 | 5.33 | 2.17 | Mental Health | ['9', '5', '5', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
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