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values | age
stringclasses 6
values | gender
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values | gender_text
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values | assigned_birth_text
float64 | religion
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values | religion_text
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values | political_aff_text
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stringclasses 22
values | prim_language
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values | first_language
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values | first_language_text
stringclasses 1
value | highest_education
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values | employment_status
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values | employment_status_text
float64 | current_profession
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values | current_profession_text
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values | marital_status
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values | marital_status_text
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values | family_status
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values | family_status_text
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values | vaccination
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float64 1
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float64 1.27
4.55
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float64 1
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4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
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| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
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float64 1.27
4.36
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float64 1.27
4.55
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4.67
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5.33
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values | media_path
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values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_2lHOZqpYzM8KDh7 | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 3.5 | 4 | 2.5 | 2.25 | 2 | 3.5 | 4.18 | 3 | 1.5 | 5.33 | 4 | 2.58 | 3.5 | 3 | 2.73 | 4 | 4 | 4.67 | 2.83 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_6ZTUJyoZd3qRweN | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | Spanish | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2.5 | 1.75 | 2 | 3 | 2 | 2.18 | 3 | 3.25 | 4 | 3 | 2.25 | 3.5 | 3.5 | 3.36 | 3.36 | 2 | 4.33 | 3.17 | Mental Health | ['9', '9', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7nMUZMJSFyZhpWo | 13 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 5 | 2.5 | 2 | 2 | 2 | 1.5 | 1 | 2.36 | 1 | 2.5 | 2.67 | 2.5 | 1.67 | 1.5 | 3 | 2.18 | 2.91 | 2 | 4 | 2.33 | Nutrition | null | null | null | null | null | ['7', '9', '3', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3wyKkzuZuqKbXKd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | Native American/Alaska Native | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | Smoking for a long time will do harm to my heart and lungs. | 4 | 3.5 | 2.75 | 1 | 4 | 2 | 2.5 | 2.55 | 4.5 | 1 | 1.33 | 2.75 | 3.17 | 2.25 | 3 | 1.45 | 3.45 | 2 | 4.33 | 2.5 | Smoking and COPD | null | null | ['8', '2', '6', '7'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Nutrition | null | null | null | null | null | ['6', '6', '6', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7BXGdmJaTpXxPYZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 4 | 3 | 3 | 1.25 | 1.75 | 1.25 | 3 | 3.75 | 2.5 | 3 | 3.25 | 2.67 | 4.25 | 1.5 | 2.36 | 2.91 | 2.67 | 3.67 | 2.42 | Smoking and COPD | null | null | ['7', '8', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_3Yz7wdomHcVqjNq | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.5 | 3 | 1.5 | 2.5 | 1.5 | 3.5 | 3.64 | 3.5 | 4 | 4 | 4 | 2.5 | 3.5 | 1.5 | 3.09 | 2.91 | 2 | 4 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '8', '5', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7Yh0QE0XVMxDj5O | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 2 | 2.25 | 1 | 2.5 | 1.5 | 1.5 | 4.5 | 3.09 | 2.75 | 2.5 | 1.33 | 3.75 | 2.25 | 3.5 | 2.5 | 1.82 | 3.73 | 3 | 3.33 | 1.67 | Nutrition | null | null | null | null | null | ['8', '8', '8', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7jBBN44Xz0tRXhv | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 1 | 3 | 2.5 | 1.25 | 2 | 2.36 | 4 | 1.25 | 3.67 | 1.75 | 3.17 | 1.25 | 1.5 | 1.91 | 2.45 | 1.33 | 2.67 | 1.42 | Nutrition | null | null | null | null | null | ['8', '9', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_65R7TskFAsfU4yY | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 2.25 | 3 | 2.25 | 0.75 | 0.5 | 2.5 | 2.64 | 2.75 | 1.75 | 4 | 2 | 1.92 | 3.5 | 1.5 | 1.91 | 2.82 | 2 | 3.67 | 1.67 | Mental Health | null | ['9', '8', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_5mCtjEpUK5sURaA | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 2 | 3.5 | 4 | 1.5 | 2 | 1.5 | 2.36 | 3 | 3 | 4 | 1.5 | 2.83 | 2 | 2.5 | 2.91 | 2.91 | 2 | 3.33 | 2.33 | Chronic Diseases | null | null | null | ['8', '3', '9', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7hnjGlXEqqDBB5I | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3 | 1.75 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 2.33 | 3 | 2.5 | 1.25 | 1.5 | 1.82 | 2.91 | 1.67 | 4 | 2.42 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | I thought it has very unhealthy to allow our kids to take such amounts of junk food | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Nutrition | null | null | null | null | null | ['7', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3Mxtqs7buaTQoZ2 | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 3 | 3.25 | 3.25 | 4 | 2.5 | 1 | 2.5 | 3.09 | 3.5 | 2 | 4 | 4 | 3.33 | 3.5 | 2.5 | 2.18 | 4 | 3 | 4 | 2.25 | Smoking and COPD | null | null | ['6', '1', '4', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3pLlvZyPfBlbDKV | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 2 | 2.5 | 2.25 | 2.25 | 2.55 | 4.5 | 1.25 | 3.33 | 2.25 | 3 | 3.25 | 0.75 | 2.18 | 2.55 | 3 | 4 | 2.92 | Mental Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_19FUChd4OY90hrP | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 3 | 2 | 1.5 | 2.5 | 0.5 | 3.5 | 3.82 | 4 | 2.5 | 5.33 | 5 | 2.67 | 3.5 | 2.5 | 2.55 | 4.36 | 3.33 | 4 | 2 | Smoking and COPD | null | null | ['5', '6', '7', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3yqMPnZYa8dMDPH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3.5 | 3 | 2 | 3.5 | 1 | 1 | 2.55 | 2.5 | 2 | 3.33 | 2.5 | 2.67 | 2 | 1.5 | 2 | 2.73 | 1.33 | 4 | 2.5 | Sexual Health | null | ['3', '7', '2', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3Pb3HuJkEQPI3ns | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2.5 | 2 | 2.5 | 1 | 3 | 2.5 | 1.5 | 2.45 | 3 | 1.75 | 5 | 2.5 | 2.33 | 2.75 | 1.25 | 2.91 | 2.73 | 3 | 3.67 | 2.08 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5SCaIJKV605KeKg | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Asian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 3 | 3.5 | 3.5 | 1.5 | 1.5 | 2.36 | 3 | 4.5 | 4 | 4 | 3.33 | 2.5 | 3 | 3.27 | 3.45 | 2 | 4 | 3 | Smoking and COPD | null | null | ['5', '8', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7R00zkNWw71hfUt | 16 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4 | 2.25 | 2.5 | 2 | 2.5 | 2.25 | 3.36 | 4 | 3 | 2.67 | 3 | 2.83 | 2.5 | 3.25 | 2.73 | 3.09 | 2.67 | 3.67 | 3.08 | Smoking and COPD | null | null | ['9', '9', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_11oOAv27tSKUHQJ | 18 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3.25 | 2.75 | 2 | 1.75 | 2.5 | 1.5 | 2.55 | 3.25 | 1.5 | 3.33 | 2.75 | 2.33 | 3.25 | 2.75 | 2.36 | 2.91 | 1.67 | 4 | 2 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7Q4lklAzQRzch7X | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | Type in every thought that came to mind viewing this material. | Learning relaxation techniques (such as meditation or deep breathing) can help reduce stress. | 2 | 3 | 3 | 2.5 | 1.5 | 3.5 | 2.5 | 3.09 | 2 | 3.5 | 2.67 | 3 | 2 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['6', '2', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5pnzPaBY0CIUqDh | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Prefer not to say | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3 | 2 | 3.75 | 2.5 | 3.5 | 2.5 | 3.25 | 3.36 | 2.25 | 3.5 | 4 | 2.5 | 2.75 | 0.5 | 2.75 | 3.27 | 2.82 | 4 | 2.67 | 3.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['6', '7', '7', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6JKGRQejMfT95Qt | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 1 | 1.5 | 2.67 | 3 | 2 | 3.5 | 2.5 | 2.55 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '5', '9', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6LILjtJcHWVpw5R | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 4 | 2.75 | 3 | 2.75 | 3.25 | 1.5 | 2.36 | 4.5 | 3 | 2 | 2 | 3.42 | 2.5 | 2 | 2.82 | 2.09 | 0.67 | 3 | 2.58 | Mental Health | ['9', '6', '6', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6c7XwEvYOKw57rm | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 2.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.25 | 1.5 | 3.67 | 2.25 | 2.67 | 1.25 | 1.5 | 2.09 | 2.36 | 1.67 | 3 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3lylKB3gbUpruM1 | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 3 | 4 | 4 | 2.5 | 1 | 2.5 | 2.55 | 1.5 | 2 | 4 | 4 | 2.67 | 2.5 | 2.5 | 2.18 | 3.64 | 2.67 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['4', '7', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8V09S05XwMGYOv7 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 1.0 | 3 | 2.5 | 3 | 3.5 | 3.5 | 2.5 | 1.5 | 2.18 | 3 | 3.5 | 4 | 3 | 3.33 | 3.5 | 2.5 | 3.27 | 2.55 | 3.33 | 2.67 | 3.33 | Smoking and COPD | null | null | ['7', '5', '6', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7Kg7ASEOyP51GmO | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3.5 | 2 | 3.5 | 1.5 | 2.5 | 2.5 | 4.5 | 3.09 | 3 | 3.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.91 | 3.45 | 3.33 | 4 | 2.83 | Nutrition | null | null | null | null | null | ['4', '5', '9', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6ZTUJyoZd3qRweN | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | Spanish | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 3 | 2.5 | 1.75 | 2 | 3 | 2 | 2.18 | 3 | 3.25 | 4 | 3 | 2.25 | 3.5 | 3.5 | 3.36 | 3.36 | 2 | 4.33 | 3.17 | HIV | null | null | null | null | ['9', '4', '3', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1phz864hqm9QG94 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3 | 4 | 3 | 3 | 2.5 | 1.5 | 2.91 | 3 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3.27 | 3.82 | 2.67 | 4 | 3.17 | Mental Health | ['3', '6', '7', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_62yyJwPGlceVJF4 | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 1 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1.27 | 2 | 2 | 4.67 | 3 | 2.83 | 2.5 | 0.5 | 2.91 | 2.55 | 0.67 | 2.67 | 1.5 | Smoking and COPD | null | null | ['5', '5', '8', '3'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1mCd7BVXBh1U24i | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American,Hispanic/Latino,Native American/Alaska Native | English | English | null | Associate’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Hearing impairment | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 2 | 2 | 2 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 3 | 2.5 | 4 | 2 | 3 | 2.5 | 3.5 | 2.91 | 3.27 | 2 | 5.33 | 2.33 | Nutrition | null | null | null | null | null | ['4', '5', '4', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7HiyfIn1NCnFrwh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | Yes | Physical disability | null | Type in every thought that came to mind viewing this material. | fear terrifying | 4 | 2 | 3.5 | 2.5 | 2.5 | 3 | 4 | 3.09 | 1.5 | 1.5 | 3.67 | 4 | 2.17 | 1.5 | 1 | 2.64 | 3.64 | 2.67 | 4.67 | 2.5 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '7', '9', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5mmBtu6SaNe14RS | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single Parent with children | null | No | null | ['9', '9', '9', '9'] | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 3 | 2.5 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.67 | 2.5 | 2.42 | 1.25 | 1.5 | 2.18 | 2.91 | 1.67 | 4 | 2 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_7McHdPfE5qAqf97 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | Spanish | null | Master’s degree | Self-employed | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 4 | 1 | 4.5 | 2.5 | 0.5 | 1.5 | 3.09 | 3 | 2.5 | 2.67 | 4 | 3.33 | 1.5 | 2.5 | 1.82 | 3.64 | 2 | 5.33 | 2.67 | Smoking and COPD | null | null | ['5', '8', '7', '9'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5Ez4drt5LdLsW9Y | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 4 | 2 | 1 | 0.5 | 1.5 | 1.5 | 3.64 | 4.5 | 0.5 | 4.67 | 3 | 2 | 2 | 1 | 2 | 3.09 | 4 | 4 | 2.67 | HIV | null | null | null | null | ['9', '6', '6', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_6scXR7yvtbVdVw7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 4 | 5 | 1 | 4 | 3.5 | 1.5 | 1.5 | 4.18 | 3 | 2.5 | 4 | 3 | 3.5 | 1.5 | 2.5 | 2.55 | 3.09 | 4.67 | 4.67 | 2.33 | HIV | null | null | null | null | ['6', '6', '7', '3'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | HIV | null | null | null | null | ['8', '8', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2aqOsaxTonLPonN | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | ['9', '1', '9', '9'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.25 | 3 | 3 | 1.5 | 2.25 | 2.25 | 1.5 | 2.82 | 3.75 | 1.75 | 4.67 | 3.25 | 2.5 | 2.25 | 2.75 | 2.73 | 3.36 | 3 | 3.67 | 1.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_564QdDglrBg4zrh | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3 | 2.75 | 5 | 3 | 2.5 | 1.25 | 2.75 | 2.64 | 3 | 2.5 | 2.67 | 2.5 | 2.83 | 2.25 | 2.25 | 2.09 | 3.09 | 1.67 | 3 | 2.42 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_5CN3tp3IBoic5gD | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 2 | 2 | 4.5 | 2.5 | 3.5 | 0.5 | 2.36 | 4 | 2.75 | 4 | 2 | 3.67 | 2.5 | 0.5 | 3.36 | 2.55 | 3.33 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1Ojin3tlK8pqV23 | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 2 | 2.5 | 2 | 3 | 2 | 3.5 | 2 | 2 | 4.5 | 3.33 | 4 | 2.33 | 2 | 2 | 3.27 | 2.73 | 0.67 | 2.67 | 2 | HIV | null | null | null | null | ['2', '7', '4', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_8eVpGZ5jUh8gEQM | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Single, living with family | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 5 | 3 | 2 | 3.5 | 2 | 2.75 | 2.75 | 3.55 | 2.25 | 2 | 3.33 | 3 | 2.58 | 1 | 1 | 2.64 | 2.55 | 3.33 | 2 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '8', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8ilELyAufGkmSYu | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3 | 3 | 2 | 2.5 | 2.5 | 2 | 1.5 | 3.27 | 3 | 4 | 2.67 | 3 | 2.67 | 1.5 | 1 | 2.91 | 2.73 | 4 | 2.67 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['8', '6', '7', '5'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_5LMx9TqNSpZ47gr | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Unemployed/Looking for work | null | $75,000–$99,999 | Married | null | Single, living alone | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 4 | 2 | 3 | 2.5 | 2.5 | 2.25 | 3.25 | 2.09 | 2.5 | 1.75 | 2 | 2 | 2.5 | 1 | 1.75 | 2 | 3 | 1.33 | 4 | 2.5 | Sexual Health | null | ['9', '8', '9', '8'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_2Y8L0soSxG12Pvv | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | Spanish | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Single | null | Married/Partnered, no children | null | No | Prefer not to say | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 3.75 | 2.5 | 2 | 1.5 | 2 | 0.5 | 3.5 | 2.55 | 2 | 1.5 | 2.67 | 1 | 1.83 | 1.5 | 1.5 | 1.45 | 2.36 | 2 | 3.33 | 1.92 | Mental Health | ['7', '5', '4', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1VecxLGUgpVxgYc | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | HIV | null | null | null | null | ['7', '7', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5DO0tqi2Mo0Dt3J | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 2.5 | 1 | 2.5 | 3.5 | 2.5 | 2 | 2.36 | 4.5 | 2 | 3.33 | 2.5 | 3.5 | 4 | 4 | 2.55 | 2.91 | 0.67 | 2.67 | 2.5 | Mental Health | null | ['5', '8', '6', '6'] | null | null | null | null | null | null | null | null | null |
R_63ow1M45z64QEMN | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Information technology | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4.25 | 3 | 3.25 | 1.5 | 1.5 | 2 | 2.91 | 4 | 1.75 | 2.33 | 2.5 | 2.92 | 3 | 2.5 | 1.82 | 3.27 | 1.67 | 4.67 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '8', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3lylKB3gbUpruM1 | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 1 | 3 | 4 | 4 | 2.5 | 1 | 2.5 | 2.55 | 1.5 | 2 | 4 | 4 | 2.67 | 2.5 | 2.5 | 2.18 | 3.64 | 2.67 | 2.67 | 2.67 | Nutrition | null | null | null | null | null | ['4', '7', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6Ehguqn5IZQLyUF | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 2 | 3.5 | 2.5 | 3 | 2.5 | 2.64 | 4 | 1.5 | 5 | 3 | 3.33 | 2.75 | 3.5 | 3 | 3.09 | 3 | 3.33 | 2.25 | Smoking and COPD | null | null | ['5', '8', '7', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8gI5Qs7PKQ0SqhE | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino,White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Unemployed | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition,None | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2 | 3 | 2.5 | 0.5 | 3.5 | 4.5 | 2.73 | 4 | 2.5 | 4 | 3 | 2.33 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['4', '5', '5', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5ScVVKovkOk5gkx | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 3 | 3.5 | 2.67 | 2 | 3 | 1.5 | 2.5 | 2.91 | 2 | 2 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['5', '7', '6', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_19nxrcxabE6aVbE | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 3.5 | 1.5 | 3 | 3 | 4 | 3.64 | 3.5 | 1.5 | 3.33 | 5 | 2.67 | 2 | 3.5 | 2.55 | 4 | 2.67 | 4 | 3.67 | Mental Health | ['4', '3', '2', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_269GEdwsS84R1rG | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 4 | 2 | 2 | 2.5 | 2.25 | 3 | 3.36 | 2.5 | 1 | 3 | 2.5 | 2.33 | 3.5 | 1.5 | 2 | 2.91 | 2.33 | 3.33 | 2 | Smoking and COPD | null | null | ['3', '2', '1', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_6n0OBHFphjYzp8y | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3.5 | 2.25 | 1 | 2.5 | 3 | 1.5 | 2.91 | 4 | 1.75 | 2 | 4 | 2.5 | 3 | 3.5 | 2.27 | 3.27 | 3.33 | 2.67 | 2.58 | Nutrition | null | null | null | null | null | ['2', '2', '4', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1DwfMw2H4Yr8BGc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Student | null | Student | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3.5 | 3 | 2 | 2 | 4.5 | 3.5 | 3.64 | 4 | 3.5 | 3.33 | 4 | 2.67 | 3 | 0.5 | 3.82 | 3.27 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '8', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7uvzxdm90a0DI8g | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3 | 3.5 | 4 | 2.5 | 2.5 | 3 | 3.27 | 2 | 2.5 | 2.67 | 2 | 2.83 | 3 | 2 | 2.55 | 2 | 2 | 1.33 | 3.33 | Chronic Diseases | null | null | null | ['5', '6', '6', '4'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3cbmbTGJJaKOse3 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 5 | 3.5 | 3 | 4.5 | 3.5 | 1.5 | 3.45 | 4 | 0.5 | 4 | 2 | 3.83 | 0.5 | 3.5 | 2.55 | 2.91 | 4.67 | 4 | 3.17 | HIV | null | null | null | null | ['7', '8', '7', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_6O95iFOm2dLzsp6 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 4 | 3 | 4.5 | 1.5 | 2.5 | 3.5 | 3.45 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 4 | 2.91 | 3.64 | 3.33 | 3.33 | 3 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '8', '7', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | Substance abuse | null | null | null | null | null | null | ['9', '5', '7', '5'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1ml1eMNO5iyGEed | 17 | high internal locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 3.25 | 4 | 4.25 | 1.75 | 3 | 3 | 3 | 3.45 | 3.5 | 2.25 | 2 | 3 | 2.75 | 2.5 | 2 | 2.45 | 3.64 | 4 | 4.67 | 3 | Mental Health | ['5', '5', '7', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8ZHKwPNMDBcFZFn | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | Asian,Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Visual impairment,Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2 | 4 | 2.5 | 1.5 | 1.5 | 2.5 | 2 | 3 | 2.5 | 2.67 | 3 | 2.33 | 2.5 | 2.5 | 2.18 | 3.27 | 2 | 2.67 | 3 | Smoking and COPD | null | null | ['4', '5', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2jUHCgAz59LnaiW | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3 | 3 | 0.5 | 1.5 | 1.5 | 4 | 3.27 | 2.5 | 3.5 | 4 | 3.5 | 1.5 | 3.5 | 2.5 | 2.91 | 3.27 | 2 | 4.67 | 3 | HIV | null | null | null | null | ['8', '8', '4', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '6', '3', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_6qDKf9UmtGkF69m | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4.5 | 2.5 | 2.5 | 2.5 | 1 | 3.75 | 4.36 | 3 | 1.5 | 3.67 | 3.5 | 2.67 | 2 | 4.5 | 1.91 | 3.64 | 4.33 | 3.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_325uB0l4PgMeAZX | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | Hearing impairment | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.75 | 1.5 | 2 | 1.5 | 0.5 | 2.5 | 2 | 2.73 | 3 | 3 | 1.33 | 4 | 1.67 | 2.5 | 0.5 | 2.36 | 2.73 | 3.33 | 2 | 1.92 | Substance abuse | Unknown | null | null | null | null | null | null | ['3', '7', '3', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_54c65CPCfm61xzv | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 5 | 3 | 3 | 3 | 1.5 | 1.5 | 2 | 2.91 | 4.5 | 2 | 3.33 | 4.5 | 3 | 0.75 | 2.5 | 2.18 | 3.27 | 2 | 3.33 | 2.92 | Sexual Health | null | ['7', '3', '1', '1'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_5oyI3AqHGSZATXl | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3.25 | 3 | 2.5 | 1.75 | 1.25 | 1.5 | 2.73 | 2 | 1.75 | 3 | 1.75 | 2.08 | 2 | 2.5 | 1.91 | 3.09 | 2.33 | 3.67 | 2.17 | Smoking and COPD | null | null | ['3', '2', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6FIH1boNbpCa5T9 | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 3 | 3 | 1.5 | 3.5 | 3.5 | 2.5 | 3.45 | 4 | 4.5 | 2.67 | 4 | 3 | 3.5 | 3.5 | 3.64 | 3.64 | 3.33 | 4 | 3.67 | Sexual Health | null | ['3', '4', '4', '6'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3CRc8bL3hHlpj5D | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The message makes me more concerned about the health risks of poor eating habits | 2.5 | 4 | 2.5 | 3 | 3 | 0.75 | 1.5 | 2.82 | 3.25 | 1.5 | 3.33 | 1.75 | 3.08 | 1.25 | 2.5 | 1.73 | 2.73 | 1.67 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_72DXCFzx695D2pK | 16 | high internal locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | Smoking is bad for the body | 2.5 | 4.5 | 2.5 | 2.5 | 2 | 2.5 | 1 | 2.64 | 3.5 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.55 | 2.91 | 1.67 | 4 | 3.17 | Smoking and COPD | null | null | ['9', '8', '8', '2'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_58TjSmI3iUgi3s0 | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Hispanic/Latino,Native American/Alaska Native | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4.5 | 2 | 2 | 3.5 | 2 | 2.5 | 3.64 | 4 | 2.5 | 4 | 3 | 3.17 | 3 | 2.5 | 2.73 | 3.36 | 2 | 4.33 | 2.17 | Mental Health | ['5', '6', '6', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5rtNG3tSDP8uqC5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3 | 3 | 1.5 | 1 | 4.5 | 2.5 | 2.36 | 2 | 1.5 | 4 | 2 | 1.5 | 4 | 2 | 3.27 | 3.09 | 2 | 4 | 2.67 | HIV | null | null | null | null | ['7', '7', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3Mxtqs7buaTQoZ2 | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 3 | 3.25 | 3.25 | 4 | 2.5 | 1 | 2.5 | 3.09 | 3.5 | 2 | 4 | 4 | 3.33 | 3.5 | 2.5 | 2.18 | 4 | 3 | 4 | 2.25 | Mental Health | ['8', '6', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6i5rbAP86snkFxc | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4.5 | 3.25 | 2.75 | 3.5 | 3.5 | 3.25 | 2.75 | 2.82 | 2 | 2.5 | 3.67 | 2.75 | 3 | 1.25 | 3 | 3.09 | 3.64 | 1.67 | 5 | 2.83 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_10B1zWQJlXzq7Qt | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3.5 | 2.5 | 1 | 3.5 | 1.5 | 1.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3.5 | 2.67 | 1.5 | 2 | 2.36 | 2.91 | 2 | 2.67 | 3.17 | Mental Health | ['9', '9', '9', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1diVZjCuKZXyqtZ | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 2 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 2 | 2.55 | 1.5 | 2.5 | 2.67 | 4 | 2.5 | 2.5 | 2.5 | 2.18 | 4.18 | 0.67 | 4.67 | 1.83 | Smoking and COPD | null | null | ['6', '6', '6', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7J3BkfYWe7TYCjL | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3.75 | 2 | 3 | 2 | 3.5 | 2.5 | 1.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.83 | 1.25 | 1.5 | 2.91 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_4Kv2oSAarDHX3QR | 12 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 4 | 3.5 | 4 | 1.5 | 3 | 2.5 | 2.55 | 3 | 2 | 4.67 | 3.5 | 2.83 | 1.5 | 1.5 | 3.09 | 3.64 | 1.33 | 4.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '5', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_2uvO5aPWrkCc8l8 | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 3 | 1 | 2 | 1.5 | 2 | 2.18 | 4 | 1.5 | 3.67 | 3 | 2.33 | 2.5 | 2 | 2.09 | 3.18 | 0.67 | 3 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1nVBQ5nhqeeg8V0 | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Single, living with family | null | No | Visual impairment | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 2.5 | 2 | 3.75 | 1.5 | 2.5 | 2.5 | 3 | 2.36 | 3 | 2 | 5.33 | 3.5 | 2.33 | 2 | 2.5 | 3.09 | 3.36 | 2.67 | 5 | 3.25 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_8kR7lJMRXMvgC1b | 17 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2.5 | 2.5 | 4.5 | 2.5 | 2.5 | 3.09 | 2.75 | 1.5 | 2.67 | 4 | 3.25 | 2.5 | 1.5 | 2.18 | 4 | 2 | 5.33 | 2.5 | Nutrition | null | null | null | null | null | ['6', '8', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5J96BA3jUCaJoZl | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 3 | 2.5 | 2 | 1.5 | 2.5 | 2.73 | 3.5 | 2.5 | 1.33 | 3.25 | 2.67 | 1.5 | 3 | 1.82 | 4.27 | 3.33 | 5.33 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '9', '7', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3YnS3DETmT5X5Rf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Embrace everything to that is positive to our health | 2.75 | 3 | 2.75 | 2.25 | 2 | 1.25 | 1.5 | 2.45 | 3.5 | 1.5 | 3.67 | 2.25 | 2.58 | 1.25 | 1.75 | 2 | 2.73 | 1.67 | 4 | 1.92 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_79cxm03kk1l0IB3 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3 | 4.25 | 2.5 | 3.5 | 3.5 | 4 | 2.73 | 3 | 3.25 | 3.33 | 3.75 | 3 | 2.5 | 3 | 3.36 | 3 | 1.33 | 2.67 | 2.92 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_3IcvbEdzr55VPn0 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Prefer not to say | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | High school diploma or equivalent | Unemployed | null | Unemployed/Looking for work | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4.5 | 1.5 | 3.5 | 1.25 | 3.5 | 3 | 1.5 | 2.45 | 3.5 | 3 | 4 | 3.25 | 2.75 | 3 | 3.5 | 3.27 | 3.55 | 4.33 | 3.33 | 2.83 | Smoking and COPD | null | null | ['5', '4', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5AXwmeKjKCH40YV | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3 | 4 | 2.5 | 2 | 1 | 1.5 | 1.64 | 1.5 | 2.5 | 4 | 3 | 2 | 3 | 2 | 2.36 | 3.09 | 0.67 | 2.67 | 4 | Nutrition | null | null | null | null | null | ['6', '7', '7', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_64u9KiMCyMakK9f | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 3 | 1.5 | 0.5 | 2.5 | 1 | 2.36 | 4 | 1.5 | 5 | 3 | 2 | 1.5 | 3 | 2.82 | 3.45 | 1.33 | 2.67 | 3.67 | Mental Health | ['9', '6', '4', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2m4skzYMdwvuMb5 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Self-employed | null | Government/Public Service | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3 | 4.75 | 3.25 | 4.5 | 1.5 | 2 | 2.45 | 4 | 2.5 | 3.33 | 2.25 | 3.92 | 1 | 1.5 | 2.36 | 2.64 | 1.67 | 4 | 3.08 | Sexual Health | null | ['9', '9', '8', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3fHnVUbUbF6AdkC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2 | 1.5 | 2.5 | 4.5 | 2 | 2.55 | 3 | 1.5 | 4 | 2 | 2.33 | 3 | 3.5 | 3.27 | 2.18 | 0.67 | 1.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_2nTvyKbjbhlcIsv | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 1 | 4 | 0.5 | 2.5 | 1.5 | 2.5 | 2.73 | 2 | 1.5 | 4 | 3 | 1.67 | 3.5 | 2.5 | 2.18 | 2.91 | 3.33 | 1.33 | 2.67 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5SCaIJKV605KeKg | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Asian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3 | 2 | 3 | 3.5 | 3.5 | 1.5 | 1.5 | 2.36 | 3 | 4.5 | 4 | 4 | 3.33 | 2.5 | 3 | 3.27 | 3.45 | 2 | 4 | 3 | Nutrition | null | null | null | null | null | ['6', '7', '6', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5XnWx5PyN8z5z0K | 8 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed part-time | null | Business/Finance | null | $100,000–$149,999 | Divorced | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 2 | 4 | 2 | 0.5 | 1.5 | 1.5 | 2.55 | 3.5 | 2.5 | 2.67 | 4 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2.67 | 2.67 | 2.33 | Smoking and COPD | null | null | ['9', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6scXR7yvtbVdVw7 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 4 | 5 | 1 | 4 | 3.5 | 1.5 | 1.5 | 4.18 | 3 | 2.5 | 4 | 3 | 3.5 | 1.5 | 2.5 | 2.55 | 3.09 | 4.67 | 4.67 | 2.33 | Mental Health | ['3', '6', '6', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8qalfiKdmLWAzcf | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3.5 | 3 | 2 | 2 | 2.5 | 2.5 | 3.09 | 4 | 2.5 | 2.67 | 4 | 2.67 | 2.5 | 4 | 2.55 | 4 | 4 | 4.67 | 3.33 | Smoking and COPD | null | null | ['7', '6', '8', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3fHnVUbUbF6AdkC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2 | 1.5 | 2.5 | 4.5 | 2 | 2.55 | 3 | 1.5 | 4 | 2 | 2.33 | 3 | 3.5 | 3.27 | 2.18 | 0.67 | 1.33 | 1.83 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5Jn27S3I8gGIo1b | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 3.45 | 3 | 2.5 | 2.67 | 3 | 2.67 | 2.5 | 3.5 | 2.55 | 2.91 | 4.67 | 2.67 | 2.67 | HIV | null | null | null | null | ['8', '8', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7JEY5LTCwjApRzf | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3.5 | 3.5 | 2.5 | 2.5 | 2 | 2.5 | 3.64 | 3 | 1.5 | 4.67 | 2 | 2.67 | 1.5 | 2.5 | 2.55 | 2.73 | 3.33 | 2 | 3.33 | Nutrition | null | null | null | null | null | ['4', '3', '7', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
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