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values | age
stringclasses 6
values | gender
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values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
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values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
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values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
stringclasses 8
values | family_status_text
stringclasses 1
value | disability_binary
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values | conditional_disability
stringclasses 27
values | vaccination
stringclasses 66
values | question
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values | response
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float64 1
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float64 1
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float64 1
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4.5
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float64 1.27
4.55
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float64 1
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| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
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float64 1
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| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
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float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
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4
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values | media_path
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values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | target_population
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_6D8MTAd7empLArk | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Judaism | null | Conservative | null | White/Caucasian | English | French | null | Master’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Divorced | null | Single, living alone | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 4 | 3 | 3.5 | 2.5 | 2 | 2.36 | 3 | 0.5 | 4 | 2 | 3.17 | 2.5 | 2.75 | 2.18 | 2.27 | 0.67 | 2.67 | 2 | Sexual Health | null | ['7', '8', '8', '7'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1WNEfeYzf1WYLzd | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 4.25 | 2 | 3 | 2.5 | 1.5 | 2.5 | 2 | 2.91 | 5 | 2 | 2 | 3 | 3 | 3.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.42 | Mental Health | null | ['7', '5', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_2A2Mxj04J2JDejD | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2.5 | 2 | 1.5 | 1.5 | 2.5 | 3.5 | 2.55 | 3.5 | 3.5 | 4.67 | 3 | 2.17 | 3.5 | 0.5 | 3.45 | 2.91 | 2 | 4 | 2.67 | Smoking and COPD | null | null | ['6', '7', '7', '4'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_10B1zWQJlXzq7Qt | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Native Hawaiian/Other Pacific Islander | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3.5 | 2.5 | 1 | 3.5 | 1.5 | 1.5 | 2.91 | 3.5 | 2.5 | 3.33 | 3.5 | 2.67 | 1.5 | 2 | 2.36 | 2.91 | 2 | 2.67 | 3.17 | Substance abuse | null | null | null | null | null | null | ['8', '9', '9', '8'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Sexual Health | null | ['9', '6', '6', '6'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_1JJytcJf8N1ahMv | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.5 | 3.5 | 3.5 | 2.5 | 4 | 1.75 | 3.5 | 3.82 | 3 | 3.5 | 2.67 | 2.75 | 3.17 | 3.5 | 4 | 2.64 | 3.27 | 4 | 3.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '2', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_6D84eGG2H1Yx2lr | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 4 | 3 | 3.5 | 3 | 2.5 | 2.5 | 3.64 | 2.5 | 3.5 | 1.33 | 5 | 3 | 2.5 | 1.5 | 2.55 | 4 | 2.67 | 4 | 3 | Mental Health | null | ['2', '8', '5', '6'] | null | null | null | null | null | null | null | null | null |
R_2KYDEFuMCNvMjz9 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $50,000–$74,999 | Single | null | Single Parent with children | null | Prefer not to say | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.5 | 2.5 | 3.5 | 1.5 | 3 | 2.5 | 1.75 | 2.18 | 2.5 | 2.25 | 4.33 | 3.75 | 2.33 | 1 | 2.75 | 2.91 | 3.18 | 1.67 | 1.67 | 2.5 | Nutrition | null | null | null | null | null | ['2', '4', '7', '3'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7QxYhJcOCOpsUfJ | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.75 | 3 | 3.5 | 3.5 | 2.75 | 1.5 | 2 | 2.36 | 4 | 1.5 | 3.33 | 2 | 3.42 | 3.5 | 3.5 | 2 | 2.36 | 1.33 | 2 | 2.08 | Smoking and COPD | null | null | ['6', '7', '7', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_7IsgUPJTDozw2Zm | 14 | moderate internal/external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Conservative | null | Hispanic/Latino | Spanish | Spanish | null | High school diploma or equivalent | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 5 | 0.5 | 2 | 2 | 3 | 3 | 3.5 | 3 | 3.33 | 4 | 2 | 2 | 3.5 | 2.73 | 3.82 | 3 | 3.33 | 2.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1YKvg0q8H7rtgOe | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Cystic fibrosis is life threatening | 2.5 | 3 | 2.25 | 3 | 2 | 1.5 | 3.75 | 3 | 3.25 | 1.25 | 3.33 | 3.25 | 2.75 | 1.5 | 2.5 | 1.91 | 3.45 | 1.33 | 3.67 | 1.75 | Chronic Diseases | null | null | null | ['4', '6', '8', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | Nutrition | null | null | null | null | null | ['9', '7', '9', '4'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1WwJ8B3zAL1xWEt | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3 | 3.5 | 4 | 3 | 2.83 | 2.5 | 2 | 3.09 | 2.91 | 2 | 3.33 | 3.17 | Smoking and COPD | null | null | ['5', '8', '4', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7RgdRIWQywE5wu3 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 3.5 | 2.5 | 2.5 | 3 | 2.5 | 3.09 | 2 | 2.5 | 2 | 1.5 | 2.33 | 3.5 | 2 | 2.55 | 2 | 2 | 3.33 | 2 | Smoking and COPD | null | null | ['2', '5', '2', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1PbV9RfCfUcrp6h | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3.5 | 3.5 | 3 | 2.5 | 2.91 | 4 | 3.25 | 2.67 | 2.5 | 3.67 | 3.5 | 3 | 3 | 2.55 | 4 | 2.67 | 3.33 | Chronic Diseases | null | null | null | ['8', '8', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_8ncRQ8fWnQSNlxR | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | Hispanic/Latino | English | French | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 1.5 | 2 | 3 | 0.5 | 0.5 | 4.5 | 2.5 | 1.82 | 3 | 1.5 | 2.67 | 3 | 1.33 | 2.5 | 3.5 | 2.91 | 3.09 | 1.33 | 3.33 | 1.83 | Nutrition | null | null | null | null | null | ['5', '5', '3', '3'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1rBASrHSwd78jrM | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | Spanish | Spanish | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Smoking can harm the teeth | 1 | 4 | 2 | 3 | 1.75 | 2 | 1.5 | 2.82 | 3 | 1.75 | 3.33 | 3 | 2.58 | 3 | 2.5 | 2.27 | 3.45 | 1.67 | 4.67 | 1.83 | Smoking and COPD | null | null | ['8', '8', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7fkCLJIPLS7Purb | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Student | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3.25 | 3.5 | 2.25 | 2 | 1.25 | 3.25 | 3 | 3.75 | 0.75 | 3.67 | 2.25 | 2.67 | 1.25 | 1.75 | 1.73 | 3.27 | 3 | 5.33 | 1.92 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7cvlZ1DgFP0zOrG | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 2 | 2.5 | 2.5 | 1.5 | 3.5 | 3.27 | 2 | 1.5 | 4 | 4 | 2.33 | 3.5 | 4.5 | 2.18 | 4 | 4 | 4 | 2.67 | Mental Health | ['8', '9', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6K7qWQBk1tJlABn | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | Hearing impairment | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 1 | 3 | 4 | 2.5 | 3 | 1.5 | 2 | 2 | 0.5 | 5.33 | 3 | 2.83 | 1.5 | 2.5 | 2.73 | 3.09 | 2 | 2 | 2.33 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '8', '6', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5Gx1SkzPVg9DnYD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.75 | 3 | 3.25 | 1.75 | 2.25 | 1.5 | 2 | 2.45 | 3.25 | 1.5 | 3.33 | 2.75 | 2.42 | 1.5 | 1.5 | 2 | 3 | 1.67 | 4 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_8xXIMkLw47KSTgD | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Doctoral or professional degree | Employed part-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Having heart disease is not good for health. | 1.25 | 4.5 | 2.5 | 2.5 | 2 | 1 | 2.5 | 3.27 | 2 | 3.5 | 2.67 | 3 | 2.17 | 3.25 | 1.5 | 2.36 | 2.18 | 0.67 | 2.67 | 2 | Nutrition | null | null | null | null | null | ['6', '5', '6', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_81mqvN2lUccHWIq | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | ['5', '5', '2', '5'] | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3.25 | 3.5 | 2.75 | 2.75 | 2.5 | 2.5 | 2.73 | 1 | 2.25 | 4 | 2 | 2.17 | 1.5 | 4 | 2.82 | 2.73 | 1.67 | 1.33 | 2.75 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3QYgQZ3QKdl1VGR | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 4.25 | 1 | 1.5 | 3 | 2.5 | 3 | 3.64 | 4 | 3 | 1.33 | 4.5 | 2.83 | 3.5 | 3.75 | 2.36 | 4.55 | 3 | 4.33 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '9', '8', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_3CRc8bL3hHlpj5D | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 4 | 2.5 | 3 | 3 | 0.75 | 1.5 | 2.82 | 3.25 | 1.5 | 3.33 | 1.75 | 3.08 | 1.25 | 2.5 | 1.73 | 2.73 | 1.67 | 3 | 1.92 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3cr5fHrUu59S3rX | 8 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 3 | 3 | 3.5 | 1.5 | 3.5 | 3.5 | 3.09 | 2 | 1.5 | 1.33 | 3 | 2.33 | 2.25 | 3 | 2.18 | 3.45 | 3.33 | 4 | 2.08 | Smoking and COPD | null | null | ['4', '4', '5', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | Mental Health | ['9', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5ErUMKUXm1wgVoU | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.75 | 3.75 | 2.75 | 2.75 | 2.5 | 1.75 | 1 | 2.73 | 2.75 | 1.5 | 3.67 | 2.75 | 2.67 | 1.25 | 2.25 | 2.18 | 3 | 1.67 | 3 | 2.42 | HIV | null | null | null | null | ['9', '5', '1', '1'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_1gw5YTIj3GBaTsR | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 5.0 | 2.75 | 1 | 3 | 3.5 | 3.5 | 2 | 2.5 | 2.27 | 4 | 1.5 | 4 | 3 | 3.67 | 3.5 | 3.5 | 2.36 | 2.73 | 1.67 | 2 | 2.08 | Smoking and COPD | null | null | ['7', '4', '7', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7rIQyopTwuiS1Gl | 8 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living with family | null | Yes | Physical disability | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.75 | 1.5 | 3 | 4 | 1.25 | 2.25 | 2.09 | 2.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 1.25 | 2 | 2.82 | 1.67 | 3 | 1.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3goJviBEgAg7d81 | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3.5 | 3 | 2.5 | 2.5 | 2.5 | 3.5 | 2.91 | 4.5 | 3.5 | 5 | 2.25 | 3.17 | 1.5 | 1.5 | 3.55 | 2.82 | 2 | 3.33 | 3.33 | Smoking and COPD | null | null | ['7', '8', '7', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1BxEGM3cJVer5H9 | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | Asian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 4.0 | 2 | 3.5 | 3 | 3.5 | 1 | 3 | 3.25 | 3.18 | 3.25 | 2.5 | 2 | 2 | 2.58 | 2 | 2.5 | 2.55 | 2.91 | 3.33 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['6', '5', '6', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3aYieVYHouuL8yd | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 4 | 2.75 | 2 | 2 | 2.5 | 3.5 | 4 | 2 | 4 | 4 | 2.5 | 2 | 3.5 | 2 | 3.45 | 2.18 | 4 | 2.67 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6cZe4Jvug2ADKE3 | 8 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4.5 | 3.5 | 2 | 2 | 2.5 | 3 | 3.45 | 1.5 | 2.5 | 4.67 | 1.5 | 1.83 | 2 | 3.5 | 3.09 | 3.09 | 3.33 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3d3F67zBd3r0SYx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Apolitical/Not involved in politics | null | Hispanic/Latino | English | English | null | Associate’s degree | Self-employed | null | Government/Public Service | null | $75,000–$99,999 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 5 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 3.82 | 3 | 2.5 | 4 | 4 | 3 | 1.5 | 2.5 | 3.27 | 3.64 | 2 | 2.67 | 3 | Chronic Diseases | null | null | null | ['7', '7', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_60i82tez53o5Q09 | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 4 | 3.25 | 2 | 0.5 | 2.5 | 1.75 | 3.09 | 2.75 | 1.25 | 3.67 | 3 | 1.75 | 1.5 | 1.25 | 2.36 | 3.27 | 1.67 | 4.33 | 2.25 | Smoking and COPD | null | null | ['8', '9', '8', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6pALdDsI69ONQPy | 16 | high internal locus of control | 35–44 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.5 | 3.75 | 4 | 2 | 1.75 | 3.5 | 1.25 | 2.91 | 3.25 | 2 | 1.33 | 2.5 | 2.33 | 3.5 | 2.75 | 2.36 | 3.73 | 2 | 5.33 | 3 | Smoking and COPD | null | null | ['6', '3', '7', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_591ETfNy2yXkjVD | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 3 | 2.5 | 3 | 1.5 | 3 | 2.5 | 3.27 | 3 | 3 | 4.67 | 5 | 2.5 | 2.5 | 2.5 | 3.45 | 3.45 | 2.67 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['7', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5zhUYWWeu6QudbA | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Visual impairment,Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 3 | 2.5 | 2.5 | 3.5 | 2.5 | 3.09 | 2.5 | 2.5 | 2 | 3 | 2.5 | 1.5 | 1.5 | 2.73 | 3.27 | 3.33 | 4 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '9', '7', '8'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_5DTRQICo4t82i6j | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3.5 | 3 | 3 | 1.75 | 2.5 | 4.25 | 2 | 2.82 | 3 | 2.5 | 3.33 | 2.25 | 2.42 | 3 | 1.5 | 3.36 | 2.36 | 1.67 | 4.33 | 2.33 | Nutrition | null | null | null | null | null | ['8', '7', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3MWz96gUMDOCo5i | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | Type in every thought that came to mind viewing this material. | Adapting healthy eating habits | 2 | 3 | 2.5 | 2.5 | 2.5 | 2.25 | 1.5 | 2.55 | 3.5 | 2 | 2 | 4 | 2.83 | 4.5 | 2.5 | 2.09 | 3.45 | 1.33 | 4.67 | 2.17 | Nutrition | null | null | null | null | null | ['7', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6oafUSwEaDxXASl | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 2.5 | 5 | 2.25 | 1.75 | 2.75 | 1.75 | 2.73 | 3.5 | 2.5 | 4.67 | 2 | 2.5 | 3 | 2.5 | 3.18 | 3 | 3.67 | 3 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['2', '8', '1', '3'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6V3Ft7hN3exQTsj | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 1.5 | 2.5 | 2.5 | 2 | 2 | 2 | 2.5 | 2.91 | 2.5 | 1.5 | 4 | 4.5 | 2.17 | 4 | 3 | 2.36 | 4.36 | 2 | 4 | 2.17 | Mental Health | ['7', '6', '3', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1CP4GJbXJpW5ewz | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Less than high school | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2.25 | 5 | 3 | 3 | 3.25 | 3.5 | 2.91 | 4 | 1.5 | 5 | 3.25 | 3.33 | 1 | 2.5 | 3.09 | 2.36 | 1.67 | 1.67 | 3.17 | Nutrition | null | null | null | null | null | ['5', '7', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5mn3HatfhiOBE5n | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3.5 | 3 | 2 | 3 | 1.75 | 1.75 | 2.45 | 3.25 | 2.75 | 3.67 | 3 | 2.75 | 2.75 | 2 | 2.64 | 2.36 | 1.33 | 2.67 | 2.75 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8lfB0vFjJrMapbS | 15 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4.5 | 3 | 2.5 | 2.5 | 3.5 | 1 | 3.64 | 3.5 | 2.5 | 2.67 | 3 | 2.83 | 1.5 | 3.5 | 2.91 | 4.36 | 4 | 5.33 | 3 | Smoking and COPD | null | null | ['4', '6', '5', '5'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6BaI4uLd1w1Ig3D | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | Yes | Hearing impairment | ['7', '9', '9', '9'] | How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 3.25 | 3.5 | 3.75 | 1.5 | 1.5 | 2.5 | 2.5 | 3.09 | 1.5 | 2.5 | 2.67 | 2 | 1.5 | 2 | 1.5 | 2.55 | 2.55 | 1.33 | 2.67 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5QXH2l0TaOwbukx | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | Visual impairment | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2.5 | 3.5 | 3.25 | 1.5 | 1.5 | 3 | 3.5 | 3.45 | 4.5 | 3.5 | 3.33 | 2.75 | 2.5 | 2.25 | 4 | 3.27 | 3.36 | 4 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['7', '6', '7', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_6iewywaad5B3yG2 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.25 | 2.5 | 2 | 2.75 | 1.75 | 4 | 3 | 4.5 | 3.5 | 4 | 2 | 3.08 | 2.5 | 2 | 3 | 3.09 | 2 | 4 | 2.67 | Smoking and COPD | null | null | ['8', '8', '5', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6tuDKQlwvAWf6Fz | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3.5 | 1 | 3.5 | 2.5 | 3 | 0.5 | 3 | 2.55 | 4 | 3 | 4.67 | 4.5 | 3.17 | 3 | 3 | 2.55 | 4 | 2 | 4 | 3.5 | Mental Health | null | ['4', '4', '5', '4'] | null | null | null | null | null | null | null | null | null |
R_1hxnRXbDLO3lBDW | 8 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Hinduism | null | Moderate | null | Black/African American | French | French | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Widowed | null | Single, living with family | null | Yes | Visual impairment | ['3', '4', '5', '4'] | In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 3.5 | 3 | 2.5 | 2.5 | 2.5 | 2.5 | 1.5 | 2.18 | 4.5 | 1 | 4.67 | 4 | 3.17 | 1.5 | 3.5 | 2.55 | 3.82 | 2.67 | 3.33 | 2.33 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3go5xjyOuaPgouY | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | ['3', '3', '3', '4'] | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.5 | 4 | 2.5 | 3 | 0.5 | 1.5 | 3.45 | 3.5 | 3.5 | 2.67 | 5 | 3 | 2.5 | 1.5 | 2.18 | 3.64 | 4 | 2.67 | 2.67 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_6oSbI3bcWSy8VqW | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 4 | 2.5 | 2.5 | 3 | 2 | 3.27 | 4 | 0.5 | 4 | 2 | 3 | 3.5 | 2 | 2.36 | 2.36 | 3.33 | 4 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '9', '6', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3d3F67zBd3r0SYx | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Apolitical/Not involved in politics | null | Hispanic/Latino | English | English | null | Associate’s degree | Self-employed | null | Government/Public Service | null | $75,000–$99,999 | Single | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 5 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 3.82 | 3 | 2.5 | 4 | 4 | 3 | 1.5 | 2.5 | 3.27 | 3.64 | 2 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['6', '7', '7', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3gTjW5rX48EiwzD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1 | 1 | 2.18 | 4 | 1.5 | 4.67 | 2.5 | 3 | 2.5 | 3.5 | 2.18 | 4.18 | 2 | 5.33 | 3.5 | Mental Health | null | ['9', '8', '8', '9'] | null | null | null | null | null | null | null | null | null |
R_6PhiaxuJGjChsns | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3.5 | 4.5 | 3 | 1.25 | 2.75 | 2.25 | 2.91 | 3.5 | 3.5 | 4 | 4 | 2.58 | 3.5 | 0.75 | 3.36 | 3.09 | 1.67 | 3.67 | 3.5 | Substance abuse | null | null | null | null | null | null | ['7', '8', '8', '6'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_3kOJndnKeLwMYoG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.25 | 2.25 | 3.5 | 2 | 3.5 | 2.5 | 0.75 | 2.36 | 4.75 | 2.5 | 3.33 | 2.5 | 3.42 | 2.5 | 1.5 | 2.73 | 2.18 | 2.67 | 3.33 | 3.58 | Sexual Health | null | ['8', '3', '7', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5LFGxDhGJBKZoXH | 11 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 3.5 | 2 | 4.5 | 2 | 3.5 | 3.5 | 3.27 | 2.5 | 2.5 | 2 | 5 | 3 | 2.5 | 2.5 | 2.73 | 3.82 | 3.33 | 4.67 | 2.33 | Nutrition | null | null | null | null | null | ['6', '3', '6', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7pR3gi36WBdTPuz | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 3 | 3 | 2 | 2.5 | 2.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2 | 2.17 | 1.5 | 1.5 | 3 | 2.55 | 2 | 2.67 | 1.92 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_63ow1M45z64QEMN | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Other (please specify): | Information technology | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Giving healthy food to the infants for a better health | 2 | 4.25 | 3 | 3.25 | 1.5 | 1.5 | 2 | 2.91 | 4 | 1.75 | 2.33 | 2.5 | 2.92 | 3 | 2.5 | 1.82 | 3.27 | 1.67 | 4.67 | 2.5 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7hHf9b2rng1cLAJ | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2.5 | 3 | 2.5 | 1.5 | 3 | 3.5 | 2.91 | 3 | 2.5 | 4 | 1 | 2.33 | 2 | 2.5 | 3.09 | 2.55 | 3.33 | 5.33 | 2.17 | Chronic Diseases | null | null | null | ['7', '6', '5', '5'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7eKgkXmV0FSP6SZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 4 | 3.5 | 1.5 | 2.5 | 1 | 2.5 | 3.45 | 1 | 2.5 | 4 | 3 | 1.67 | 0.5 | 1.5 | 2.36 | 2.55 | 2 | 4 | 3.5 | Sexual Health | null | ['5', '2', '6', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_3qmQz02M9s3FhYt | 9 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1.5 | 3 | 4 | 3 | 2.5 | 2.5 | 3 | 2.91 | 3 | 3 | 4 | 4.5 | 2.83 | 2.5 | 1.5 | 3.09 | 3.45 | 3.33 | 2.67 | 2.83 | Smoking and COPD | null | null | ['2', '4', '5', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6rVB0aHnC9rEOru | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3.75 | 3.5 | 3 | 1.75 | 2.25 | 2.5 | 1.75 | 2.73 | 2 | 1.5 | 5 | 3.5 | 2 | 1.25 | 3 | 2.82 | 3.55 | 1.67 | 3.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5NH4gQTkeJm4qFr | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | Type in every thought that came to mind viewing this material. | Doing Drugs is really bad for children and adult who cannot control they emotions | 3 | 2.5 | 3.25 | 2.25 | 1.5 | 1.75 | 3 | 3 | 3.5 | 2.75 | 2 | 3.5 | 2.42 | 4.5 | 3 | 2.18 | 3.64 | 3 | 2.67 | 2.75 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_7w1xsOjSGgfRfzj | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Associate’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | Prefer not to say | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 1.5 | 3 | 3 | 4.5 | 2.5 | 3.5 | 2.5 | 2.73 | 4 | 2.5 | 2.67 | 2 | 3.67 | 3.5 | 2.5 | 2.91 | 3.45 | 3.33 | 4.67 | 2.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '5', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5BtA0p19kNWJK4t | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 3 | 1.75 | 2.5 | 2.25 | 1.5 | 1.5 | 2.45 | 3.75 | 1.5 | 3.67 | 2.25 | 2.83 | 1.25 | 1.25 | 2.09 | 2.45 | 1.67 | 3 | 1.67 | HIV | null | null | null | null | ['9', '9', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1004V4cGDYqOZ1c | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Student | null | $100,000–$149,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2.5 | 2 | 3 | 3.25 | 3.5 | 3 | 2.64 | 2.5 | 2 | 1.33 | 4 | 2.92 | 1 | 2.25 | 2.36 | 3.73 | 3 | 4.67 | 2.5 | Smoking and COPD | null | null | ['3', '1', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5KtkE2QYxcd128h | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 2 | 4 | 2.5 | 1.5 | 4.5 | 0.5 | 2.36 | 4 | 1.5 | 1.33 | 3 | 2.67 | 1.5 | 2.5 | 2.55 | 2.55 | 3.33 | 2.67 | 2.67 | HIV | null | null | null | null | ['8', '9', '4', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_2OE65GCAzqxQlmM | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | High school diploma or equivalent | Self-employed | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | Type in every thought that came to mind viewing this material. | Substance | 2.5 | 3.5 | 4 | 2.5 | 1.5 | 1.25 | 1.5 | 3.27 | 3 | 2.5 | 2.67 | 3 | 2.33 | 1.5 | 2.5 | 2.09 | 3.27 | 3.33 | 2.67 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '6', '6', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8PqaA6dU9HowT8V | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Prefer not to say | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Some college, no degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4.25 | 1.75 | 2.75 | 2.5 | 3.5 | 2.25 | 3 | 3.09 | 2.5 | 2.5 | 5.33 | 1.75 | 2.83 | 1.5 | 3.25 | 3.18 | 3.55 | 4.33 | 4.33 | 2.5 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_6L1PYy1uz4NW0Fw | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2.5 | 3 | 3.5 | 2 | 3 | 2.25 | 1.5 | 2.45 | 4.5 | 1.75 | 3.67 | 3.75 | 3.17 | 1.5 | 1.25 | 2.45 | 2.64 | 1.67 | 1.67 | 2.17 | Mental Health | ['9', '9', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3ES8M6QpDKOoDnd | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | Spanish | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 3 | 2 | 4 | 3.5 | 3 | 2.91 | 2 | 2.5 | 2.67 | 2 | 2.67 | 3 | 2.5 | 2.91 | 2.91 | 2 | 2.67 | 3.17 | Substance abuse | null | null | null | null | null | null | ['5', '6', '7', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1EQq4ZfGp87LXpa | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3 | 2.5 | 2 | 4 | 2 | 3 | 3.64 | 4.5 | 3 | 2.67 | 3.5 | 3.5 | 3 | 2.5 | 2.55 | 3.09 | 3.33 | 4 | 3 | Nutrition | null | null | null | null | null | ['7', '8', '4', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7jPvsAENYKPJv6p | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 3 | 2.5 | 3.5 | 2.5 | 2.5 | 2.73 | 2 | 1.5 | 2.67 | 3 | 2.67 | 4.5 | 2.5 | 2.18 | 2.18 | 3.33 | 1.33 | 2.67 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '8', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3yqMPnZYa8dMDPH | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3.5 | 3 | 2 | 3.5 | 1 | 1 | 2.55 | 2.5 | 2 | 3.33 | 2.5 | 2.67 | 2 | 1.5 | 2 | 2.73 | 1.33 | 4 | 2.5 | Smoking and COPD | null | null | ['7', '6', '6', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6cjBEsTjTxHeNvy | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2.5 | 5 | 3 | 0.5 | 3.5 | 2.5 | 3.5 | 3.64 | 3 | 1.5 | 2.67 | 2.5 | 2.33 | 2 | 3.5 | 2.18 | 2.73 | 2.67 | 2.67 | 3 | HIV | null | null | null | null | ['5', '8', '6', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1gMBaRsVdRXc5u8 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | Spanish | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1 | 4.5 | 2.25 | 0.75 | 2.5 | 1.5 | 1.25 | 2.64 | 2.25 | 4 | 2 | 3.75 | 1.83 | 3.5 | 3.5 | 2.55 | 3.73 | 0.67 | 4.67 | 1.75 | HIV | null | null | null | null | ['7', '9', '9', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5ijOCmV2Pw97sGB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2 | 2 | 4 | 3 | 1.5 | 3 | 1.5 | 2.73 | 3 | 3 | 2.67 | 3 | 2.5 | 4.5 | 2.5 | 2.91 | 2.55 | 3.33 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['7', '7', '4', '7'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_1nENTVKAyoH2Bk5 | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 2 | 4 | 2.5 | 3.5 | 1 | 1.5 | 2.73 | 2 | 1.5 | 4 | 2.5 | 2.67 | 4 | 3.5 | 2 | 3.18 | 3.33 | 3 | 3.17 | Substance abuse | null | null | null | null | null | null | ['8', '3', '8', '2'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7Q4lklAzQRzch7X | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 3 | 2.5 | 1.5 | 3.5 | 2.5 | 3.09 | 2 | 3.5 | 2.67 | 3 | 2 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['6', '2', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5M38S9MTrShXonL | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 2.75 | 1 | 3 | 2.25 | 2 | 2.5 | 3 | 3.75 | 1.5 | 4 | 3.5 | 3 | 1 | 3 | 2.36 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['6', '3', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7XBGKwqiWp3zB29 | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3 | 1 | 2 | 1.5 | 3.5 | 2.5 | 3.5 | 2.36 | 4 | 2.5 | 4 | 3 | 3 | 3 | 3.5 | 2.91 | 2.55 | 3.33 | 1.33 | 1.83 | Mental Health | null | ['6', '5', '4', '7'] | null | null | null | null | null | null | null | null | null |
R_64tR3JbAwfDYTBf | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 3.5 | 1.75 | 1.5 | 2 | 4 | 2.25 | 3.27 | 3 | 1.5 | 3.33 | 2 | 2.17 | 2.5 | 3 | 2.91 | 2.36 | 3 | 2.67 | 2.33 | Mental Health | null | ['9', '8', '9', '9'] | null | null | null | null | null | null | null | null | null |
R_7qfflHU4bof34Sc | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 3.75 | 3 | 3.25 | 3.5 | 2.5 | 2.5 | 3.18 | 3.25 | 1.25 | 4 | 1.75 | 3.33 | 2.5 | 1.25 | 2.45 | 2.55 | 2 | 3.33 | 1.83 | Chronic Diseases | null | null | null | ['7', '8', '6', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | Smoking and COPD | null | null | ['7', '9', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24 | Smoking |
|
R_62yyJwPGlceVJF4 | 10 | low internal focus of control/high external locus of control | 45–54 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 1 | 3 | 2 | 4.5 | 2.5 | 2.5 | 1.27 | 2 | 2 | 4.67 | 3 | 2.83 | 2.5 | 0.5 | 2.91 | 2.55 | 0.67 | 2.67 | 1.5 | HIV | null | null | null | null | ['8', '5', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3FxJDW7Y7nq2E0z | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Islam | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Unsafe sex can lead to the risk of sexually transmitted infections (STIs) and unplanned pregnancy. | 4 | 3 | 1 | 2.5 | 2.5 | 2 | 3.5 | 2.73 | 4 | 2.5 | 4 | 3.5 | 3 | 1.5 | 1.5 | 2.73 | 3.82 | 2 | 5.33 | 1.67 | Sexual Health | null | ['5', '3', '4', '7'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_33pVuURb5KNt01H | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2 | 2 | 3 | 4.5 | 1.5 | 3.5 | 2.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 3 | 1.5 | 4.5 | 2.18 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['6', '7', '8', '6'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6jx3Mu7JoHcAEtH | 17 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 2.5 | 2 | 2.25 | 1.5 | 1.25 | 2.36 | 3 | 1.75 | 3.33 | 2.5 | 2.42 | 2.5 | 1.75 | 2.09 | 3 | 1.67 | 4 | 2.17 | Mental Health | ['8', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_18zxZRja41Vcyu5 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | None of the above | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3.75 | 3.25 | 3 | 0.75 | 2.5 | 3.25 | 1.75 | 2.64 | 3.5 | 1.25 | 2 | 1.75 | 2.25 | 0.5 | 3 | 2.18 | 2 | 1.67 | 1.67 | 2.58 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6cZe4Jvug2ADKE3 | 8 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 4.5 | 3.5 | 2 | 2 | 2.5 | 3 | 3.45 | 1.5 | 2.5 | 4.67 | 1.5 | 1.83 | 2 | 3.5 | 3.09 | 3.09 | 3.33 | 2.67 | 3 | Mental Health | ['5', '7', '6', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3p4Q5xsQz8kBKGk | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Asian,Black/African American,Hispanic/Latino | English | English | null | Some college, no degree | Self-employed | null | Healthcare/Medical | null | $25,000–$49,999 | Married | null | Single Parent with children | null | Yes | Physical disability,Mental health condition | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 4 | 4 | 3 | 2.5 | 3.5 | 1.5 | 1.5 | 2.73 | 1 | 2.5 | 2.67 | 3 | 2.33 | 2.5 | 2.5 | 2.18 | 2.55 | 3.33 | 2.67 | 3.33 | Mental Health | ['5', '4', '3', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1k0WDeTX0Tg2eQN | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 2.5 | 4 | 2.5 | 2.5 | 2 | 2.25 | 2.91 | 4.25 | 3.5 | 4.67 | 4.5 | 3.08 | 2 | 2.5 | 3.27 | 3.73 | 3 | 3.67 | 2.83 | Smoking and COPD | null | null | ['8', '2', '2', '6'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_32QYEqvg0bpRUEQ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3 | 4 | 2.5 | 3.5 | 3.5 | 4.25 | 3.64 | 3.75 | 0.5 | 3.67 | 1 | 3.25 | 4.25 | 2.5 | 2.45 | 2.27 | 4.33 | 1.67 | 3.08 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1bIcnNLZswd92MV | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | Yes | Visual impairment,Mental health condition | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 3.5 | 2 | 4.5 | 2.5 | 2.5 | 3.36 | 2.75 | 1.5 | 5 | 4 | 3.08 | 2.25 | 3.5 | 2.82 | 3.36 | 3 | 3 | 2.25 | Sexual Health | null | ['6', '3', '3', '5'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5AM8W6lHZiMoTyy | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2 | 1.5 | 1.5 | 2 | 3.5 | 3.45 | 4 | 3.5 | 2.67 | 2 | 2.33 | 2.5 | 3.5 | 2.73 | 2.55 | 4.67 | 2.67 | 2.33 | Mental Health | ['7', '3', '4', '7'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_32VsjaIdo13vDhb | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Prefer not to say | null | Prefer not to say | null | Asian | English | Chinese | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Single, living with family | null | Prefer not to say | null | null | Type in every thought that came to mind viewing this material. | Heart disease is deadly one | 1 | 3 | 4 | 2.5 | 1.5 | 3.5 | 4.5 | 3.09 | 3 | 1.5 | 1.33 | 3 | 2.33 | 2.5 | 1.5 | 2.18 | 2.55 | 2 | 4 | 2.67 | Chronic Diseases | null | null | null | ['7', '6', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7qeCRXq3wg5TVAB | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 1 | 1 | 2 | 3.5 | 1.5 | 2.36 | 4 | 2 | 4 | 2 | 2.33 | 1 | 2.5 | 3.09 | 2.55 | 0.67 | 4 | 1.83 | Mental Health | ['9', '7', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
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