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values | age
stringclasses 6
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values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
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values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
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values | employment_status_text
float64 | current_profession
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values | current_profession_text
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values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
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values | family_status_text
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value | disability_binary
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values | conditional_disability
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values | vaccination
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float64 1.27
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float64 1
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float64 0.5
4.5
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float64 1.33
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float64 1
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float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
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float64 0.5
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float64 1.27
4.36
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float64 1.27
4.55
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4.67
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5.33
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values | media_path
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values | mental_health
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values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_5CULGcw6oe4Cy9B | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2.5 | 5 | 3 | 2 | 1.5 | 2.5 | 2.55 | 2 | 1.5 | 4 | 3.5 | 2.33 | 4.5 | 1.5 | 2.18 | 3.09 | 2 | 2.67 | 4 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '8', '7', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_3DAxgF499SYAMVm | 18 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2.5 | 4.5 | 4 | 2.5 | 3.5 | 4 | 3 | 3.73 | 3 | 3 | 3.33 | 2.5 | 3 | 1.25 | 3 | 3.45 | 2.18 | 4.33 | 1.33 | 2.92 | Smoking and COPD | null | null | ['7', '8', '9', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6gQIEd9c8Le617b | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 0.5 | 2.73 | 3 | 1 | 2 | 4 | 2.67 | 4.5 | 2 | 1.82 | 3.82 | 2 | 4 | 3 | Smoking and COPD | null | null | ['8', '7', '4', '4'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6mQwk37YBg08vuF | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | Mental health condition | null | Type in every thought that came to mind viewing this material. | Absolutely correct | 3 | 3.5 | 4 | 1.5 | 3.5 | 0.5 | 1.5 | 2.36 | 3 | 2 | 2 | 1 | 2.67 | 1.5 | 1.5 | 1.45 | 2.36 | 1.33 | 3.33 | 2.33 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3aYieVYHouuL8yd | 18 | high internal locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3.5 | 4 | 2.75 | 2 | 2 | 2.5 | 3.5 | 4 | 2 | 4 | 4 | 2.5 | 2 | 3.5 | 2 | 3.45 | 2.18 | 4 | 2.67 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_1CeH9mX7Bgj7TVL | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.5 | 3 | 2.5 | 2 | 3.5 | 3 | 3 | 3.27 | 2 | 2 | 4.67 | 4 | 2.5 | 4 | 1 | 3.09 | 3.09 | 2 | 2.67 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6niihpHjeQUQ0pz | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 4 | 4 | 3 | 2.5 | 2.5 | 2 | 3.27 | 2 | 2 | 4 | 3.5 | 2.5 | 2.25 | 3.5 | 2.73 | 3.36 | 3.33 | 3.67 | 3.25 | Nutrition | null | null | null | null | null | ['5', '2', '7', '8'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1TwaiT18rJOazzR | 13 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1.5 | 3.5 | 1.5 | 1 | 3.5 | 3 | 1 | 2.55 | 3 | 3 | 3.33 | 3 | 2.5 | 1.5 | 2 | 3.09 | 3.27 | 2.67 | 4.67 | 1.67 | Smoking and COPD | null | null | ['6', '4', '6', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7P7DtnWo9qSmR9e | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 3.0 | 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 | Nutrition | null | null | null | null | null | ['8', '7', '7', '7'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_7UGm8jyS9U0Jf69 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Self-employed | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 4 | 3 | 3 | 2.5 | 3.5 | 3.5 | 2.5 | 2.36 | 4 | 2.5 | 4 | 4 | 3.33 | 3.5 | 1.5 | 3.27 | 2.55 | 2 | 2.67 | 3 | HIV | null | null | null | null | ['7', '5', '5', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_7fue6i5nAkgqUDf | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.5 | 3.5 | 3.5 | 4 | 1.25 | 2 | 2.75 | 3.36 | 3 | 1.75 | 3.33 | 4 | 2.75 | 2 | 3 | 2.27 | 3.36 | 2.67 | 3.67 | 2.67 | Nutrition | null | null | null | null | null | ['8', '6', '7', '5'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3EzAjrO0RvM4QWM | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2.5 | 3.25 | 2.25 | 2.25 | 2 | 1.75 | 1.5 | 2.45 | 4 | 1.5 | 3.67 | 2.75 | 2.75 | 2 | 1.5 | 2.18 | 2.64 | 1.33 | 2.67 | 1.58 | Sexual Health | null | ['6', '9', '8', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_2BbnAABE5KhHrAh | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 2 | 2 | 3 | 1.5 | 1.5 | 3.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2.5 | 1.5 | 0.5 | 2.55 | 1.82 | 0.67 | 1.33 | 1.67 | Sexual Health | null | ['9', '6', '6', '6'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_6thJBTMHCdl2IOB | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 1.5 | 2 | 3 | 2.5 | 2.5 | 2.5 | 2.55 | 5 | 1.5 | 4 | 4 | 3.5 | 3 | 1.5 | 2.55 | 3.27 | 2 | 2.67 | 2.5 | Mental Health | null | ['8', '9', '9', '7'] | null | null | null | null | null | null | null | null | null |
R_623izVs2gU5M7yZ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | Yes | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3.5 | 3 | 2.75 | 1.5 | 1.5 | 2.5 | 2 | 2.91 | 4 | 0.5 | 4 | 4 | 2.33 | 4 | 3 | 2.18 | 3.45 | 4.67 | 4 | 2.25 | Chronic Diseases | null | null | null | ['6', '7', '7', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5CfeR7EzCWmOQGz | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 1 | 2 | 2 | 3.5 | 3.5 | 2.5 | 3 | 2.55 | 2 | 2 | 2.67 | 3.5 | 3 | 2.5 | 2.25 | 2.36 | 3.55 | 3.33 | 4 | 1.33 | Smoking and COPD | null | null | ['4', '7', '6', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1xMqFXiqlpEAMTC | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Islam | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | Type in every thought that came to mind viewing this material. | drug abuse | 3 | 4 | 2.5 | 0.5 | 1.5 | 2.5 | 1.5 | 3.45 | 3.5 | 4 | 2 | 2 | 1.83 | 1.5 | 2 | 2.91 | 3.09 | 3.33 | 5.33 | 2.83 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '7', '4', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7Q4lklAzQRzch7X | 14 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 3 | 2.5 | 1.5 | 3.5 | 2.5 | 3.09 | 2 | 3.5 | 2.67 | 3 | 2 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['6', '2', '5', '6'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1sWp4QoGcPhDZxD | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 3 | 3 | 1.5 | 0.5 | 1.5 | 1.5 | 2.55 | 2 | 2.75 | 4 | 2.75 | 1.33 | 1.5 | 1.5 | 2.64 | 3.18 | 2 | 4 | 2.33 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '8', '4', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_6LuO2YDRyCetSmG | 17 | high internal locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2.25 | 4 | 3 | 2 | 1.75 | 2.25 | 2.5 | 3.45 | 2.5 | 2.5 | 3 | 1.5 | 2.08 | 3.5 | 2.5 | 2.55 | 2.64 | 2 | 3.67 | 3.08 | Mental Health | ['6', '5', '5', '2'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_165Yl8QBUaWkask | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3.5 | 1 | 3 | 2.5 | 1.5 | 3 | 3.27 | 4 | 3.5 | 4.67 | 4 | 3.17 | 3.5 | 2 | 3.09 | 4.18 | 1.33 | 5.33 | 1.67 | Substance abuse | null | null | null | null | null | null | ['5', '6', '8', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_3nNG1vS9XN3aE07 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 2 | 3.25 | 3 | 4 | 1.5 | 3 | 2 | 2.27 | 3.5 | 2 | 4.67 | 3.5 | 3 | 1.75 | 1 | 3.09 | 2.73 | 2 | 3.33 | 1.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['7', '5', '4', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_2lG3twNdt3TecY3 | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Retail/Hospitality/Food Service | null | Less than $25,000 | Separated | null | Single Parent with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3 | 3 | 4.5 | 2.5 | 2.5 | 1.5 | 2.73 | 2 | 3.5 | 2.67 | 2 | 3 | 1.5 | 1.5 | 2.91 | 2.91 | 2 | 4 | 2.33 | Smoking and COPD | null | null | ['7', '9', '8', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5CULGcw6oe4Cy9B | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Prefer not to say | null | Conservative | null | Hispanic/Latino | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2.5 | 5 | 3 | 2 | 1.5 | 2.5 | 2.55 | 2 | 1.5 | 4 | 3.5 | 2.33 | 4.5 | 1.5 | 2.18 | 3.09 | 2 | 2.67 | 4 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_7P7DtnWo9qSmR9e | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | The respiratory function of COPD patients gradually declines, and smoking accelerates this process. | 3.5 | 2 | 2.5 | 4.5 | 1.5 | 2.5 | 2 | 2.73 | 4 | 3 | 4 | 2 | 3.33 | 3.5 | 2.5 | 3.09 | 3.45 | 2.67 | 4.67 | 2 | Smoking and COPD | null | null | ['4', '8', '4', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3wuV2FB1L8fqWsb | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 2.75 | 2 | 2.5 | 4.25 | 2.5 | 1 | 2.64 | 2 | 2.5 | 1.33 | 1.75 | 2.92 | 2.5 | 3 | 2.18 | 2.73 | 2.67 | 3 | 1.25 | Substance abuse | null | null | null | null | null | null | ['8', '9', '8', '4'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_37rNp1StMRsgBAG | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Arts/Entertainment | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.18 | 3.27 | 2 | 4 | 2 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_2kzCHhN4m2lSYIm | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Technology/Engineering | null | Less than $25,000 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 4 | 3 | 3.5 | 2.5 | 3 | 2.5 | 4.18 | 2 | 3.5 | 1.33 | 3.5 | 2.67 | 2.5 | 1.5 | 2.73 | 3.45 | 4.67 | 4 | 2.67 | Mental Health | ['8', '8', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_78VhKBSNKsHhfI5 | 15 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1.75 | 3 | 3.5 | 2 | 2.5 | 3.75 | 2.5 | 3.55 | 2 | 1.25 | 3.67 | 2.75 | 2.17 | 4 | 3.25 | 2.82 | 3.55 | 4.33 | 3.67 | 2.92 | HIV | null | null | null | null | ['8', '9', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_54IXWtReOTn5bwl | 8 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Government/Public Service | null | $25,000–$49,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4 | 3 | 3.5 | 2.5 | 4.5 | 1.5 | 3.09 | 4 | 2.5 | 2.67 | 3 | 3.33 | 2.5 | 2.5 | 3.27 | 2.55 | 2 | 2.67 | 2.33 | Smoking and COPD | null | null | ['6', '7', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6JKGRQejMfT95Qt | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 2 | 1.5 | 3.5 | 3.5 | 3.5 | 2.73 | 1 | 1.5 | 2.67 | 3 | 2 | 3.5 | 2.5 | 2.55 | 3.27 | 3.33 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '5', '9', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5ZKteGMvR8UjASW | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Moderate | null | Hispanic/Latino | Spanish | Spanish | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 3 | 2 | 2.75 | 2.5 | 2.5 | 2 | 2.55 | 3.75 | 1.5 | 4 | 3 | 3 | 0.5 | 2.5 | 2.55 | 2.36 | 0.67 | 2 | 2.33 | Substance abuse | null | null | null | null | null | null | ['4', '6', '7', '4'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_3ISgvT7lRAEesxP | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Cancer cures smoking | 2.75 | 3 | 3 | 2 | 2 | 1 | 1.5 | 2.36 | 2.75 | 1.75 | 3.67 | 3 | 2.25 | 1 | 1.5 | 2 | 3.27 | 1.33 | 4 | 2.08 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6L1PYy1uz4NW0Fw | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 2.5 | 3 | 3.5 | 2 | 3 | 2.25 | 1.5 | 2.45 | 4.5 | 1.75 | 3.67 | 3.75 | 3.17 | 1.5 | 1.25 | 2.45 | 2.64 | 1.67 | 1.67 | 2.17 | Sexual Health | null | ['9', '8', '9', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_5xVJikTi45QZ9Pe | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $25,000–$49,999 | Divorced | null | Single Parent with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 2.25 | 4 | 2.75 | 2 | 2.5 | 2.75 | 2.25 | 3.73 | 2 | 1.25 | 4.67 | 4 | 2.17 | 3.5 | 3.5 | 2.73 | 3.64 | 4 | 4 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['7', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6rVB0aHnC9rEOru | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Drug addiction is bad | 3.75 | 3.5 | 3 | 1.75 | 2.25 | 2.5 | 1.75 | 2.73 | 2 | 1.5 | 5 | 3.5 | 2 | 1.25 | 3 | 2.82 | 3.55 | 1.67 | 3.67 | 2.5 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['8', '8', '8', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_57TFlATOAe5lpSl | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 1.25 | 1.5 | 2.75 | 2 | 1 | 2.18 | 4 | 3 | 3.33 | 3 | 2.75 | 2 | 1.5 | 2.73 | 2.36 | 1.33 | 2 | 2.25 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '5', '7', '7'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_8QFil6DRgLJy8oB | 10 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.75 | 3 | 2.75 | 1.5 | 1.5 | 1.25 | 2.5 | 2.36 | 4 | 1.25 | 2.67 | 2.25 | 2.33 | 2.5 | 2.5 | 1.64 | 3.27 | 2 | 3.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_7KVFfS1pWOcGUfm | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.25 | 2.5 | 2 | 1.5 | 1.5 | 1.5 | 2.55 | 3 | 1.25 | 3.33 | 2.75 | 2.17 | 1.25 | 1.25 | 1.91 | 2.82 | 1.67 | 3 | 1.92 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3KpaynUtL94tzdP | 9 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.5 | 3.5 | 3 | 3.5 | 1 | 1.5 | 3 | 3.45 | 3.5 | 1.5 | 2.67 | 2.5 | 2.67 | 2.5 | 4 | 1.82 | 3.64 | 3.33 | 4 | 1.83 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '4', '8', '7'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1CP4GJbXJpW5ewz | 14 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | White/Caucasian | English | English | null | Less than high school | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | unhealthy | 2 | 2.25 | 5 | 3 | 3 | 3.25 | 3.5 | 2.91 | 4 | 1.5 | 5 | 3.25 | 3.33 | 1 | 2.5 | 3.09 | 2.36 | 1.67 | 1.67 | 3.17 | Nutrition | null | null | null | null | null | ['5', '7', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_1hySC2a0f3sz6KN | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.25 | 2 | 3.25 | 2.5 | 3.25 | 1.75 | 2.45 | 3 | 2.75 | 2 | 2.5 | 2.92 | 2 | 2 | 2.73 | 2 | 1.67 | 2 | 2 | Substance abuse | null | null | null | null | null | null | ['8', '8', '9', '9'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_1phz864hqm9QG94 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.5 | 3 | 4 | 3 | 3 | 2.5 | 1.5 | 2.91 | 3 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3.27 | 3.82 | 2.67 | 4 | 3.17 | Mental Health | ['3', '6', '7', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_8nCTeklosayYIjH | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4 | 3 | 2 | 2.5 | 2 | 4 | 3.82 | 3.5 | 2 | 4 | 1.5 | 2.67 | 3 | 3 | 2.55 | 2.73 | 2.67 | 4.67 | 2.83 | Nutrition | null | null | null | null | null | ['7', '7', '6', '5'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5VsTNmxiiCZS1KY | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 4 | 4.25 | 2.75 | 2.75 | 2.5 | 2.75 | 1.5 | 2.36 | 2.25 | 3.5 | 5 | 1.5 | 2.5 | 2.25 | 2.5 | 3.64 | 2.64 | 1.67 | 3 | 2.67 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1VecxLGUgpVxgYc | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Smoking and COPD | null | null | ['8', '9', '9', '1'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7FE83PdMwWo66Eh | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Hispanic/Latino | English | Arabic | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.25 | 3.25 | 3.75 | 3.5 | 2.5 | 2.25 | 1.5 | 2.36 | 3.75 | 2.25 | 4 | 1.5 | 3.25 | 1 | 2.5 | 2.73 | 2.27 | 1.67 | 3.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '8', '7', '8'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_1rBASrHSwd78jrM | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | Spanish | Spanish | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 4 | 2 | 3 | 1.75 | 2 | 1.5 | 2.82 | 3 | 1.75 | 3.33 | 3 | 2.58 | 3 | 2.5 | 2.27 | 3.45 | 1.67 | 4.67 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '8', '9', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8KqhRiemEwKNjTs | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | I’m eating healthy can be very helpful | 3.5 | 1 | 3 | 1 | 1 | 3.5 | 1.5 | 1.91 | 1.5 | 2 | 3.67 | 3.5 | 1.17 | 2 | 2.5 | 3 | 3.18 | 1.67 | 4.33 | 2.67 | Nutrition | null | null | null | null | null | ['7', '7', '5', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_732lOvWnufmsjkl | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2 | 4.5 | 1.5 | 2 | 4.5 | 3.5 | 2.73 | 4 | 1.5 | 4 | 3 | 2.5 | 2.5 | 2.5 | 3.27 | 2.91 | 3.33 | 1.33 | 3.17 | HIV | null | null | null | null | ['6', '7', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3fiQKnQnyObMKlP | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 3 | 3 | 3.25 | 3 | 2 | 1.5 | 2.91 | 4 | 3.5 | 4 | 3 | 3.42 | 1.5 | 1.5 | 3.09 | 2.91 | 2.67 | 3.33 | 3 | Sexual Health | null | ['5', '6', '5', '8'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_4whq8oX00Tjgdn9 | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Independent | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.5 | 3.5 | 3 | 2 | 2.5 | 2.75 | 1.5 | 2.55 | 4.5 | 1.5 | 3.33 | 3 | 3 | 1.5 | 3 | 2.45 | 3.09 | 2 | 4 | 2.83 | Sexual Health | null | ['6', '2', '4', '6'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1d2N5XlemiQVHd7 | 20 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 2.5 | 3 | 1.75 | 2 | 2 | 2.25 | 1.5 | 2.45 | 3.75 | 1.5 | 3.33 | 2.5 | 2.58 | 2.25 | 2.5 | 2.27 | 2.82 | 1.67 | 3 | 1.33 | Mental Health | ['9', '9', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_6D84eGG2H1Yx2lr | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Conservative | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 3 | 4 | 3 | 3.5 | 3 | 2.5 | 2.5 | 3.64 | 2.5 | 3.5 | 1.33 | 5 | 3 | 2.5 | 1.5 | 2.55 | 4 | 2.67 | 4 | 3 | Mental Health | null | ['2', '8', '5', '6'] | null | null | null | null | null | null | null | null | null |
R_4mdT4IIJsySUc1U | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 3 | 1.5 | 1.5 | 3 | 2 | 2.73 | 1.5 | 2.5 | 4 | 3 | 1.5 | 3 | 1 | 3.09 | 3.09 | 2.67 | 4 | 2.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '8', '3', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_12wZYTYUMlq8zpT | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 5 | 5 | 2 | 0.75 | 1.5 | 3.5 | 1.25 | 3 | 3 | 2.5 | 3.33 | 4 | 1.75 | 2 | 2.5 | 3.09 | 3.27 | 0.67 | 4 | 2.17 | Chronic Diseases | null | null | null | ['6', '7', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_376YpaQkEuxCbCv | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 5 | 2.5 | 3 | 2.5 | 3.5 | 3 | 2.91 | 3 | 2.5 | 2.67 | 4 | 2.83 | 3.5 | 2.5 | 2.91 | 3.82 | 0.67 | 3.33 | 1.83 | Smoking and COPD | null | null | ['3', '3', '3', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7MM1YcYys7iGslr | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 3 | 2.5 | 2 | 3 | 3.5 | 3 | 2 | 2.18 | 4 | 2.5 | 4 | 1.5 | 3.5 | 3 | 2.5 | 3.09 | 1.82 | 1.33 | 2 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5tFqWnn8zJj7vyx | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Asian,Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | None,Prefer not to say | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1 | 4 | 1 | 2.5 | 3.5 | 1.5 | 2.5 | 2.55 | 5 | 3.5 | 4 | 2 | 3.67 | 3.5 | 2.5 | 2.91 | 2.18 | 1.33 | 2.67 | 1.33 | HIV | null | null | null | null | ['6', '7', '5', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_1dJPe0ubsTXbPx6 | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Arts/Entertainment | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | ['7', '9', '7', '7'] | In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 3.0 | 2.75 | 3 | 2.5 | 2 | 3 | 1.5 | 1.5 | 2.27 | 4.75 | 1.5 | 3.67 | 2.75 | 3.25 | 1.25 | 3.5 | 2.09 | 2.91 | 1.67 | 3 | 1.83 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_4S3oo7FshNPMLa2 | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Buddhism | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 4 | 4 | 2 | 3.5 | 4.5 | 3.5 | 3.82 | 4 | 2.5 | 4 | 3 | 3.17 | 2.5 | 2 | 3.64 | 2.73 | 4.67 | 2.67 | 3 | Chronic Diseases | null | null | null | ['6', '8', '6', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_1diVZjCuKZXyqtZ | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2 | 3 | 2.5 | 3.5 | 2.5 | 1.5 | 2 | 2.55 | 1.5 | 2.5 | 2.67 | 4 | 2.5 | 2.5 | 2.5 | 2.18 | 4.18 | 0.67 | 4.67 | 1.83 | Nutrition | null | null | null | null | null | ['7', '6', '8', '8'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_323lReaCmaFp6tT | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2 | 1.5 | 1.5 | 3 | 2.5 | 2.5 | 2.73 | 3 | 1 | 5.33 | 1.5 | 2.5 | 2 | 2 | 2.73 | 2.73 | 2 | 3.33 | 2 | Chronic Diseases | null | null | null | ['5', '4', '5', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7CfKF31fb447pXr | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Visual impairment | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 3.25 | 2.75 | 2 | 3.5 | 1.75 | 3.5 | 3.5 | 3 | 4 | 3.5 | 2.67 | 4 | 3.08 | 2.5 | 2.5 | 3.27 | 3.27 | 3.33 | 4 | 2.75 | Mental Health | ['7', '6', '5', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1pmlSRIYgd07mQI | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.75 | 2 | 1.5 | 2.5 | 0.75 | 2.36 | 2.75 | 2.25 | 2.33 | 4 | 2.08 | 1.25 | 2.75 | 2.36 | 4 | 1.67 | 4.33 | 1.67 | Smoking and COPD | null | null | ['8', '7', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6yg9tYbZFTEdFnm | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed part-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | Visual impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.25 | 2.5 | 3.25 | 2.5 | 3 | 2.75 | 1.25 | 2.27 | 2.5 | 1.5 | 3.67 | 2.25 | 2.67 | 2.25 | 2.5 | 2.55 | 3.18 | 2 | 3.33 | 1.92 | Sexual Health | null | ['9', '9', '9', '9'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_8ozmYQmgaDRqViN | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 4.75 | 1.5 | 4.5 | 1.5 | 2 | 2 | 3.45 | 2.75 | 3 | 3.33 | 1 | 2.92 | 1.25 | 2 | 2.73 | 2.82 | 4.33 | 4.33 | 1.67 | Nutrition | null | null | null | null | null | ['9', '3', '4', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_8ODjNDr8MytEnQF | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Judaism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 4 | 2 | 5 | 3.5 | 2.5 | 0.5 | 3.5 | 2.36 | 3 | 1.5 | 2.67 | 3 | 3 | 0.5 | 1.5 | 1.45 | 2.91 | 2 | 2.67 | 3.33 | HIV | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_7kIJ7tXh9OrYufZ | 16 | high internal locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 4 | 4 | 2.5 | 3 | 3 | 3.5 | 2 | 3.45 | 3 | 1.5 | 2 | 2.5 | 3 | 3 | 1.5 | 2.36 | 1.64 | 2.67 | 1.33 | 2.33 | Nutrition | null | null | null | null | null | ['6', '9', '4', '7'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1pmlSRIYgd07mQI | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 1.75 | 2 | 1.5 | 2.5 | 0.75 | 2.36 | 2.75 | 2.25 | 2.33 | 4 | 2.08 | 1.25 | 2.75 | 2.36 | 4 | 1.67 | 4.33 | 1.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '7', '9', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5gCRj7O6tT5Z3A5 | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 9.0 | 1.5 | 1.5 | 3.25 | 2 | 4.5 | 1.5 | 2.25 | 2.45 | 2 | 2.5 | 3.33 | 2.5 | 2.83 | 3.25 | 3.75 | 2.36 | 3.18 | 2.67 | 2.67 | 2.33 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_5hM4L7NrQA4iYLg | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 3.5 | 4 | 2.5 | 3 | 4.25 | 3.25 | 3.73 | 3 | 2.25 | 4 | 4 | 2.83 | 2.5 | 3 | 3.45 | 2.91 | 3.33 | 2 | 3.5 | Nutrition | null | null | null | null | null | ['7', '6', '7', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3PejwHcIBJq9dra | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 4 | 2.5 | 3 | 2.5 | 2 | 3 | 3 | 2.55 | 3 | 2.5 | 3.33 | 3.5 | 2.5 | 3 | 1 | 2.91 | 3.27 | 1.33 | 4 | 2.5 | Mental Health | ['8', '7', '3', '4'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7fue6i5nAkgqUDf | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.5 | 3.5 | 3.5 | 4 | 1.25 | 2 | 2.75 | 3.36 | 3 | 1.75 | 3.33 | 4 | 2.75 | 2 | 3 | 2.27 | 3.36 | 2.67 | 3.67 | 2.67 | Substance abuse | null | null | null | null | null | null | ['8', '3', '9', '7'] | Persuasive-Efficacy | Adults (24-44) | proper medication use |
|
R_7UgYwCAUIVKIQXn | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.25 | 4.5 | 4.5 | 2.5 | 1.5 | 0.5 | 2.75 | 3.18 | 2.25 | 1.5 | 4.67 | 1.5 | 2.08 | 1.75 | 2.5 | 2 | 3 | 2.67 | 3.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '3', '4'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3nNG1vS9XN3aE07 | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Hinduism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2 | 3.25 | 3 | 4 | 1.5 | 3 | 2 | 2.27 | 3.5 | 2 | 4.67 | 3.5 | 3 | 1.75 | 1 | 3.09 | 2.73 | 2 | 3.33 | 1.75 | Sexual Health | null | ['4', '1', '9', '5'] | null | null | null | null | null | Persuasive-Threat | Not targeted towards one group, All adults | Sexual Health |
|
R_3NftrBQMNz2Y2GZ | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3.25 | 2.75 | 2.5 | 2.25 | 2 | 2.25 | 2.27 | 2.5 | 1.5 | 3.33 | 2.75 | 2.42 | 2 | 2.5 | 2.18 | 2.64 | 1.67 | 2 | 2.25 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_54ICYuDVCWCi16j | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4.25 | 2.75 | 2.75 | 2 | 3.5 | 3.5 | 3 | 3.36 | 3 | 2.75 | 1.33 | 3.75 | 2.83 | 3.5 | 2.25 | 2.64 | 3.36 | 4 | 5 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Nutrition | null | null | null | null | null | ['6', '6', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Sexual Health | null | ['9', '7', '8', '9'] | null | null | null | null | null | Informational | Not targeted towards one group | Sexual Health |
|
R_1h6CzQ7Q54XAAX1 | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 3.5 | 3 | 2.5 | 1.5 | 2 | 3.5 | 3.27 | 1.5 | 1.5 | 3.33 | 2.5 | 1.83 | 2 | 3.5 | 2.18 | 2.36 | 3.33 | 1.33 | 3.5 | Smoking and COPD | null | null | ['4', '4', '7', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_2q4V9o9HB67bUWe | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.25 | 2 | 3.5 | 3 | 3 | 1.25 | 3.75 | 3.45 | 2 | 1.5 | 3.33 | 2.25 | 2.67 | 1.25 | 2 | 1.91 | 3 | 4.33 | 3.33 | 2.5 | Smoking and COPD | null | null | ['9', '7', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_1dgxQOjjrSrWXZ0 | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 4 | 3 | 4 | 3.5 | 2.5 | 2.5 | 2.5 | 3.09 | 4 | 1.5 | 4 | 2 | 3.33 | 2.5 | 2.5 | 2.55 | 2.18 | 2 | 2.67 | 3.67 | Smoking and COPD | null | null | ['8', '8', '9', '2'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6OdInCjNQhdOz1D | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 4.25 | 1 | 3.5 | 3 | 1.5 | 2.82 | 2.5 | 2 | 4 | 2.5 | 2.33 | 2.75 | 3.75 | 2.91 | 3.55 | 3 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['8', '9', '9', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5PGI9P4XqotcKLB | 19 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 2.5 | 2.75 | 2.25 | 2 | 2.25 | 1.5 | 1.5 | 2.73 | 3.5 | 2.5 | 3.33 | 3.5 | 2.58 | 3.25 | 1.25 | 2.36 | 3.09 | 3 | 3.67 | 2.5 | Nutrition | null | null | null | null | null | ['6', '8', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3rG4e4RZ1kRTiTk | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | ['6', '7', '6', '7'] | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 4 | 3.5 | 1 | 3.5 | 2 | 3.75 | 4.09 | 4 | 3.5 | 5.33 | 4 | 2.83 | 2.5 | 4 | 3.45 | 3.64 | 4 | 3.33 | 2.5 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5SIazCM8leLs0S3 | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 4 | 4 | 3.5 | 3 | 1.5 | 2 | 2 | 3.27 | 4.5 | 2 | 2.67 | 3 | 3 | 1.5 | 2 | 2.18 | 3.45 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['3', '9', '8', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_5EAFQeRdQBusVC2 | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2 | 3 | 1.5 | 3 | 2.5 | 3 | 2.91 | 3 | 2.5 | 5.33 | 4 | 2.5 | 2.5 | 3.5 | 3.27 | 4 | 2 | 5.33 | 2.67 | Mental Health | ['7', '5', '8', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_3s9pH8mVAo6lw7D | 16 | high internal locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3 | 4 | 2.5 | 2.5 | 3.5 | 4 | 3.45 | 2.5 | 3.5 | 3.33 | 3.5 | 2.5 | 4 | 3.5 | 3.45 | 3.27 | 4 | 2 | 3.5 | Mental Health | ['8', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1Gc7fhMB5I0QtLr | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 1.5 | 3 | 3 | 1.75 | 2 | 2 | 1.75 | 2.45 | 3.25 | 2 | 4 | 3 | 2.33 | 1.5 | 1.5 | 2.55 | 3.27 | 2 | 4 | 2.17 | Substance abuse | null | null | null | null | null | null | ['9', '9', '9', '9'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_1OMzxEdYpwJ64e9 | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3.5 | 4 | 2 | 2 | 3.5 | 2.5 | 1 | 2.18 | 2 | 2 | 4 | 3.5 | 2.5 | 4 | 2.5 | 2.73 | 3.82 | 0.67 | 4 | 2.67 | Smoking and COPD | null | null | ['2', '4', '3', '6'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7jZ3v6RjttNgwGW | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 4 | 2 | 2.5 | 4.5 | 1.5 | 4.25 | 3.36 | 3 | 1.5 | 1.33 | 3 | 3.33 | 2.5 | 2.5 | 1.45 | 3.27 | 2 | 2.67 | 2.33 | Substance abuse | null | null | null | null | null | null | ['8', '8', '8', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_6LU6aE8ankNs4Z6 | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | Less than $25,000 | Single | null | Single, living with family | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 3.5 | 1 | 2 | 3 | 3 | 3 | 4 | 2.5 | 2.33 | 3 | 2.33 | 2 | 2.25 | 2.64 | 3.27 | 3 | 4.33 | 2.67 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_16aUZVU7kzU8JPo | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 2.5 | 3.5 | 4.5 | 2.5 | 2 | 2.5 | 2 | 2.55 | 4 | 2.5 | 5.33 | 3.5 | 2.83 | 2.5 | 2 | 3.27 | 3.45 | 1.33 | 3.33 | 3.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['3', '3', '1', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_6JbiLxrFuqLgWqJ | 9 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 2.91 | 2 | 1 | 3.33 | 3 | 2.5 | 1.5 | 1.5 | 2.18 | 2.55 | 2.67 | 4 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '6', '4', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1OIXeJS3kqnSOwM | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 3.5 | 2 | 2.5 | 3 | 3 | 3 | 2.73 | 3.5 | 2 | 3.33 | 1.5 | 3 | 1 | 2.5 | 2.73 | 2 | 2 | 2.67 | 2.17 | Chronic Diseases | null | null | null | ['4', '4', '7', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_6CkLxpMTuHFR1fu | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 2 | 2.5 | 1.5 | 3 | 3 | 2.5 | 2.73 | 2 | 1 | 4 | 2 | 2.17 | 1.5 | 2.5 | 2.55 | 2.73 | 2 | 2 | 2.17 | Chronic Diseases | null | null | null | ['9', '7', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5kXtqsK0l7mO5SV | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Less than high school | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 3 | 1.75 | 3.5 | 1 | 2 | 2.5 | 2.5 | 3.18 | 3.5 | 2.5 | 5.33 | 3.5 | 2.17 | 2.75 | 2.5 | 3.27 | 3.36 | 4 | 3 | 2.42 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['1', '3', '5', '4'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_3mDIQVFrcvQVh0W | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Some college, no degree | Student | null | Student | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 3 | 3 | 2 | 1.5 | 3.5 | 4.5 | 2.5 | 3.45 | 2 | 2.5 | 4 | 4 | 2.33 | 2.5 | 3.5 | 3.64 | 3.64 | 3.33 | 4 | 2.67 | Mental Health | ['6', '8', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
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