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stringclasses 3
values | age
stringclasses 6
values | gender
stringclasses 4
values | gender_text
float64 | assigned_birth
stringclasses 3
values | assigned_birth_text
float64 | religion
stringclasses 8
values | religion_text
stringclasses 1
value | political_aff
stringclasses 7
values | political_aff_text
float64 | race_ethnicity
stringclasses 22
values | prim_language
stringclasses 5
values | first_language
stringclasses 6
values | first_language_text
stringclasses 1
value | highest_education
stringclasses 7
values | employment_status
stringclasses 6
values | employment_status_text
float64 | current_profession
stringclasses 12
values | current_profession_text
stringclasses 4
values | income
stringclasses 7
values | marital_status
stringclasses 6
values | marital_status_text
stringclasses 2
values | family_status
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values | family_status_text
stringclasses 1
value | disability_binary
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values | conditional_disability
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values | vaccination
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values | question
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stringlengths 1
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float64 1
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float64 1
5
| Intellectual Curiosity
float64 1
5
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float64 0.5
4.5
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float64 0.5
4.5
| Trust
float64 0.5
4.5
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float64 0.5
4.5
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float64 1.27
4.55
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float64 1
5
| Respectfulness
float64 0.5
4.5
| Compassion
float64 1.33
5.33
| Energy Level
float64 1
5
| Negative Emotionality
float64 1.17
4.67
| Aesthetic Sensitivity
float64 0.5
4.5
| Assertiveness
float64 0.5
4.5
| Agreeableness
float64 1.27
4.36
| Extraversion
float64 1.27
4.55
| Organization
float64 0.67
4.67
| Sociability
float64 1.33
5.33
| Open-Mindedness
float64 1.17
4
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values | media_path
stringclasses 35
values | mental_health
stringclasses 204
values | sexual_health
stringclasses 109
values | copd
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values | chronic_disease
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values | hiv
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values | nutrition
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values | substance_abuse
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values | behavior_change
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values |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
R_3PqeXQs4DULEluQ | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Single | null | Single, living alone | null | Prefer not to say | Prefer not to say | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 1 | 3 | 2 | 0.5 | 2.5 | 1.5 | 3.5 | 3.45 | 3 | 2.5 | 2 | 3 | 2 | 2.5 | 1.5 | 2 | 3.64 | 4.67 | 5.33 | 2 | Chronic Diseases | null | null | null | ['9', '6', '8', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_3VgephNAOUeb2LJ | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease) | null | How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely) | 6.0 | 1 | 3.5 | 2 | 2.5 | 4.5 | 2.5 | 2.5 | 2.73 | 4.5 | 2.5 | 2.67 | 1.5 | 3.83 | 1.5 | 1.5 | 2.55 | 1.64 | 1.33 | 2.67 | 2.33 | Mental Health | ['8', '9', '7', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1WwJ8B3zAL1xWEt | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 3 | 3 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3 | 3.5 | 4 | 3 | 2.83 | 2.5 | 2 | 3.09 | 2.91 | 2 | 3.33 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '4', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_1JRbUtH9d9oqDWz | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2.5 | 3 | 2.75 | 2.25 | 2.25 | 1 | 1.5 | 2.27 | 3.25 | 2.5 | 2 | 2.5 | 2.58 | 2.25 | 1.5 | 1.82 | 2.64 | 1.67 | 3 | 1.67 | HIV | null | null | null | null | ['8', '8', '3', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7mf7j4LK3bej8DH | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2.5 | 3 | 2.25 | 3 | 2.25 | 2 | 1.5 | 2.45 | 3.5 | 3.25 | 3.33 | 2.25 | 2.92 | 2.5 | 1.5 | 2.82 | 2.55 | 1.67 | 3 | 2.08 | HIV | null | null | null | null | ['5', '7', '8', '8'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_5GkrXreHMKPdz4M | 16 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 2 | 2 | 3 | 2.25 | 2 | 1.25 | 3 | 2.09 | 2 | 1.75 | 3.33 | 2.75 | 2.08 | 2.25 | 3 | 2 | 2.91 | 1.67 | 2.33 | 1.42 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_7mxfMJHbO2wb88p | 14 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 4.0 | 3.75 | 3.75 | 3 | 2.5 | 2.5 | 3.5 | 1.25 | 2.73 | 3.75 | 1.75 | 3.67 | 3 | 2.92 | 3.75 | 4 | 2.91 | 3.64 | 1.33 | 4.67 | 2.83 | Mental Health | ['5', '4', '3', '1'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7cUkGJd5jIsn6R2 | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Islam | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Mental health condition | null | Type in every thought that came to mind viewing this material. | Smoking is one of the main causes of chronic obstructive pulmonary disease (COPD), and long-term smoking can seriously damage lung function. | 2 | 3 | 2 | 3 | 2.5 | 4.5 | 3.5 | 3.09 | 1 | 2.5 | 4 | 4 | 2.17 | 2.5 | 2.5 | 3.64 | 3.64 | 3.33 | 2.67 | 2.33 | Smoking and COPD | null | null | ['7', '8', '7', '9'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3GpnP5178xSGEpS | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | Yes | Visual impairment | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 4 | 2 | 2.5 | 2.5 | 1.75 | 2 | 3.27 | 2 | 1.5 | 4 | 3 | 2.33 | 1.25 | 2.5 | 2.27 | 3.73 | 2 | 4.33 | 1.75 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_11dsMy0hSs2iiOa | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 3.5 | 2 | 3 | 4.5 | 4.5 | 3.5 | 3.45 | 4 | 1 | 2.67 | 2.5 | 3.83 | 0.5 | 2.5 | 2.73 | 2.91 | 4 | 3.33 | 1.92 | Chronic Diseases | null | null | null | ['9', '9', '9', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_7f3rA7ZYH8JIQld | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Islam | null | Libertarian | null | Hispanic/Latino | English | English | null | Associate’s degree | Self-employed | null | Arts/Entertainment | null | Prefer not to say | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 3.5 | 5 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 2 | 2.5 | 2.67 | 2.5 | 2.67 | 1 | 1.5 | 2.55 | 2.91 | 1.33 | 3.33 | 2.83 | Smoking and COPD | null | null | ['8', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_8KqhRiemEwKNjTs | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Self-employed | null | Business/Finance | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | Smokers are liable to die young | 3.5 | 1 | 3 | 1 | 1 | 3.5 | 1.5 | 1.91 | 1.5 | 2 | 3.67 | 3.5 | 1.17 | 2 | 2.5 | 3 | 3.18 | 1.67 | 4.33 | 2.67 | Smoking and COPD | null | null | ['6', '5', '6', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3C9Oe5K8mwTqccB | 16 | high internal locus of control | 25–34 | Non-Binary/Third Gender | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Other (please specify) | Co-habiting with my partner | Married/Partnered, no children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 3.5 | 2.75 | 2.5 | 1.75 | 3.5 | 3.25 | 3.5 | 3.27 | 5 | 1.5 | 3.33 | 3.75 | 3.42 | 1 | 0.5 | 2.64 | 2.45 | 1.67 | 1.33 | 2.17 | Substance abuse | Unknown | null | null | null | null | null | null | ['5', '6', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_7UgYwCAUIVKIQXn | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Buddhism | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3.25 | 4.5 | 4.5 | 2.5 | 1.5 | 0.5 | 2.75 | 3.18 | 2.25 | 1.5 | 4.67 | 1.5 | 2.08 | 1.75 | 2.5 | 2 | 3 | 2.67 | 3.67 | 3 | Smoking and COPD | null | null | ['9', '5', '4', '4'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_7AmN47z2orUm8RH | 12 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Liberal | null | Hispanic/Latino,White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Visual impairment,None | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 2.5 | 2.5 | 4 | 3 | 2.5 | 2.5 | 2 | 2.18 | 3 | 3 | 3.33 | 2.25 | 2.83 | 2 | 1 | 2.91 | 2.82 | 1.33 | 4 | 2.33 | Smoking and COPD | null | null | ['5', '4', '4', '7'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_3gkjSeXfBclz5iG | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 3.5 | 3.5 | 2.5 | 3 | 4 | 1.5 | 2.36 | 2 | 2.5 | 4 | 2.5 | 2.5 | 1.5 | 0.5 | 3.45 | 2.55 | 2.67 | 3.33 | 2.83 | HIV | null | null | null | null | ['6', '8', '4', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_1tbsqtzybGBhIZ2 | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Other (please specify): | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 3 | 4 | 3 | 2.25 | 2.5 | 2.25 | 2.5 | 3 | 4 | 1.5 | 3.33 | 4.25 | 2.92 | 1.5 | 4 | 2.27 | 3.64 | 1.67 | 3 | 2.33 | Smoking and COPD | null | null | ['7', '6', '7', '4'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_5SIazCM8leLs0S3 | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 4 | 3.5 | 3 | 1.5 | 2 | 2 | 3.27 | 4.5 | 2 | 2.67 | 3 | 3 | 1.5 | 2 | 2.18 | 3.45 | 2 | 4 | 2.5 | Nutrition | null | null | null | null | null | ['3', '9', '8', '4'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7P6icYV1nE37UYw | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, no children | null | No | null | null | The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 3 | 4 | 3.5 | 4.5 | 3.5 | 4 | 2.91 | 3 | 2.5 | 2 | 1 | 3.67 | 1.5 | 3.5 | 2.73 | 1.82 | 2 | 1.33 | 3.33 | Mental Health | null | ['8', '8', '8', '8'] | null | null | null | null | null | null | null | null | null |
R_3meIo8BtP8AAF5q | 8 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 3 | 2 | 1.5 | 1.5 | 2.5 | 1.5 | 2.73 | 3 | 1.5 | 4 | 3 | 2 | 2.5 | 2.5 | 2.55 | 2.55 | 2 | 2.67 | 2.33 | Substance abuse | Unknown | null | null | null | null | null | null | ['6', '7', '8', '8'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1PbV9RfCfUcrp6h | 10 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.5 | 3 | 3.5 | 3.5 | 3.5 | 3 | 2.5 | 2.91 | 4 | 3.25 | 2.67 | 2.5 | 3.67 | 3.5 | 3 | 3 | 2.55 | 4 | 2.67 | 3.33 | HIV | null | null | null | null | ['8', '8', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_1sNIwz2BakE4XrX | 18 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2.25 | 3 | 2.5 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.25 | 1.5 | 3 | 2.5 | 2.08 | 4 | 3 | 2 | 3.55 | 1.67 | 3.67 | 2.42 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_33q0mjAVnb2ts09 | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 2 | 2 | 3 | 4 | 3.5 | 1.5 | 2.91 | 4 | 2.5 | 4 | 1.5 | 3.67 | 4.5 | 2 | 3.27 | 2.18 | 4 | 4 | 2 | Smoking and COPD | null | null | ['7', '8', '9', '6'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_5AXwmeKjKCH40YV | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | Yes | Physical disability | null | The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 3.5 | 3 | 4 | 2.5 | 2 | 1 | 1.5 | 1.64 | 1.5 | 2.5 | 4 | 3 | 2 | 3 | 2 | 2.36 | 3.09 | 0.67 | 2.67 | 4 | Nutrition | null | null | null | null | null | ['6', '7', '7', '5'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_6cZe4Jvug2ADKE3 | 8 | low internal focus of control/high external locus of control | 45–54 | Male | null | Male | null | None of the above | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 3 | 4.5 | 3.5 | 2 | 2 | 2.5 | 3 | 3.45 | 1.5 | 2.5 | 4.67 | 1.5 | 1.83 | 2 | 3.5 | 3.09 | 3.09 | 3.33 | 2.67 | 3 | Nutrition | null | null | null | null | null | ['6', '8', '8', '8'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_32QYEqvg0bpRUEQ | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 3 | 4 | 2.5 | 3.5 | 3.5 | 4.25 | 3.64 | 3.75 | 0.5 | 3.67 | 1 | 3.25 | 4.25 | 2.5 | 2.45 | 2.27 | 4.33 | 1.67 | 3.08 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_7DIvkEeI2C3sxMN | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | Hearing impairment | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2.5 | 4 | 2.75 | 2.5 | 1.5 | 1.25 | 1.25 | 2.91 | 4.25 | 2.25 | 4 | 2.5 | 2.75 | 2.5 | 3.25 | 2.36 | 2.55 | 1.67 | 2.33 | 1.75 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5gndnaplhLok37W | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 2.5 | 3 | 2.5 | 2.5 | 1.5 | 2 | 1.91 | 3.75 | 2 | 3.67 | 3 | 2.92 | 1.5 | 1 | 2.27 | 3.45 | 1.67 | 5.33 | 2.83 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_1cmpE1PtQ3Zq0yR | 16 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 2 | 3 | 2 | 1.25 | 3.5 | 1.75 | 1.25 | 2.73 | 3.5 | 1.5 | 3.33 | 1.5 | 2.75 | 0.5 | 2 | 2.09 | 2.55 | 3 | 2.67 | 2 | Substance abuse | null | null | null | null | null | null | ['5', '9', '9', '1'] | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44) | Substance Abuse |
|
R_5fZvS7WgqGlknyD | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 3 | 3 | 2.5 | 1.5 | 2.5 | 3.5 | 2.73 | 3 | 1.5 | 2.67 | 3 | 2.33 | 1.5 | 1.5 | 2.18 | 2.91 | 2 | 2.67 | 1.67 | Mental Health | null | ['8', '6', '7', '7'] | null | null | null | null | null | null | null | null | null |
R_1EaniXyyAk8qeSa | 15 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | Hispanic/Latino,White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Spreading an uncontrolled abnormal cells in the body | 3 | 2 | 3.5 | 1 | 1.5 | 1.25 | 2.5 | 3 | 2 | 1.75 | 4.33 | 4.5 | 1.5 | 1.25 | 3 | 2.27 | 3.55 | 4.33 | 3.67 | 2.58 | Smoking and COPD | null | null | ['8', '8', '9', '3'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_8ozmYQmgaDRqViN | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Islam | null | Moderate | null | Black/African American | English | English | null | Bachelor’s degree | Unemployed | null | Education | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.25 | 4.75 | 1.5 | 4.5 | 1.5 | 2 | 2 | 3.45 | 2.75 | 3 | 3.33 | 1 | 2.92 | 1.25 | 2 | 2.73 | 2.82 | 4.33 | 4.33 | 1.67 | Nutrition | null | null | null | null | null | ['9', '3', '4', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_34G0pLzRgu4t7Xj | 17 | high internal locus of control | 18–24 | Female | null | Female | null | Prefer not to say | null | Conservative | null | Black/African American | English | English | null | High school diploma or equivalent | Student | null | Student | null | Less than $25,000 | Single | null | Single, living with family | null | No | Visual impairment | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 2.75 | 2.5 | 1.75 | 4 | 2 | 1.25 | 1.5 | 1.73 | 4 | 2 | 3 | 2.25 | 3.33 | 1.25 | 0.5 | 2 | 3 | 1.67 | 5.33 | 1.92 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_6Rr3xEpH6U4O4Wd | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4 | 4.5 | 2 | 3.5 | 3 | 2.5 | 1 | 3.45 | 2.5 | 3 | 3.33 | 3 | 3 | 1.5 | 1.5 | 2.91 | 3.27 | 3.33 | 4 | 2 | Nutrition | null | null | null | null | null | ['6', '6', '8', '5'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_3v1cD7GKvlnMcRl | 11 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Libertarian | null | White/Caucasian | English | English | null | High school diploma or equivalent | Employed part-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living with family | null | Yes | Physical disability | ['2', '1', '4', '2'] | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3.25 | 3 | 2.5 | 2 | 1.75 | 2.5 | 2.82 | 2.5 | 4 | 4 | 3 | 2.33 | 2 | 2.25 | 3.18 | 3.73 | 0.67 | 4.67 | 2.17 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_5dLz4L8SRzQBBFJ | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.75 | 2.75 | 3 | 1.5 | 2.5 | 2.5 | 1.25 | 2.36 | 4 | 1.75 | 3.67 | 3.5 | 2.67 | 2 | 3.5 | 2.55 | 4 | 1.33 | 4.67 | 2.42 | HIV | null | null | null | null | ['8', '8', '7', '7'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_65R7TskFAsfU4yY | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Education | null | $150,000 or more | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 2 | 2.25 | 3 | 2.25 | 0.75 | 0.5 | 2.5 | 2.64 | 2.75 | 1.75 | 4 | 2 | 1.92 | 3.5 | 1.5 | 1.91 | 2.82 | 2 | 3.67 | 1.67 | Mental Health | null | ['9', '8', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_6FEZduT4j0RSSkI | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely) | 7.0 | 2 | 2.5 | 3 | 1.75 | 3 | 4 | 3 | 3.45 | 4 | 3.25 | 4 | 3 | 2.92 | 3.5 | 3.25 | 3.73 | 2.82 | 4.67 | 2.67 | 3 | Substance abuse | null | null | null | null | null | null | ['8', '7', '7', '6'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_7aUwc1QAxLGEuGJ | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 4 | 2.5 | 3.25 | 2 | 4.5 | 2.25 | 1 | 2.55 | 2 | 1.5 | 3.33 | 3.5 | 2.83 | 1.5 | 3 | 2.27 | 3.64 | 2.67 | 4 | 2.75 | Chronic Diseases | null | null | null | ['6', '8', '7', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_2TM8hHHwdnMpdYZ | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Unemployed | null | Unemployed/Looking for work | null | $100,000–$149,999 | Single | null | Single, living alone | null | No | Mental health condition | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 4 | 2 | 3 | 3.5 | 1.5 | 1.5 | 4 | 2.73 | 3 | 3.5 | 2 | 3 | 2.67 | 2 | 2.5 | 2.36 | 2.36 | 2.67 | 2 | 2.83 | Nutrition | null | null | null | null | null | ['1', '5', '4', '3'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_8gI5Qs7PKQ0SqhE | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Libertarian | null | Hispanic/Latino,White/Caucasian,Native American/Alaska Native | English | English | null | Less than high school | Unemployed | null | Business/Finance | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Yes | Physical disability,Visual impairment,Mental health condition,None | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 2 | 3 | 2.5 | 0.5 | 3.5 | 4.5 | 2.73 | 4 | 2.5 | 4 | 3 | 2.33 | 3.5 | 3.5 | 3.27 | 2.91 | 2 | 2.67 | 2.33 | Mental Health | ['5', '4', '5', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_70NenEpBIBMPeIb | 15 | moderate internal/external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Libertarian | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 4 | 2 | 3 | 1.5 | 2 | 1 | 1.5 | 1.82 | 3.5 | 0.5 | 4 | 2 | 2.33 | 1.5 | 2.5 | 1.64 | 2.36 | 1.33 | 3.33 | 2.33 | HIV | null | null | null | null | ['6', '7', '2', '2'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_33BAcLlQKJotC7D | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 1 | 3 | 4 | 2.5 | 2.5 | 3.5 | 2.5 | 3.09 | 4 | 0.5 | 2.67 | 4 | 3 | 2.5 | 2.5 | 2.18 | 3.27 | 2 | 4 | 2.67 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['5', '8', '7', '6'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_1GoJTOr1nzyrVda | 10 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1.5 | 4.5 | 2 | 1.5 | 4 | 2.5 | 2.5 | 3.64 | 2.5 | 0.5 | 4 | 3 | 2.67 | 2.5 | 3 | 2.18 | 3.09 | 4.67 | 4 | 2.5 | Substance abuse | null | null | null | null | null | null | ['6', '5', '7', '8'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_3RbToLq4kGyCF0Z | 10 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 2.0 | 2 | 4 | 4 | 3 | 3.5 | 1 | 2.5 | 3.09 | 4.5 | 3 | 3.33 | 3 | 3.67 | 3.5 | 2.5 | 2.36 | 3.64 | 0.67 | 4 | 2 | Smoking and COPD | null | null | ['8', '2', '2', '7'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_3Mxtqs7buaTQoZ2 | 15 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Less than high school | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3.25 | 3.25 | 4 | 2.5 | 1 | 2.5 | 3.09 | 3.5 | 2 | 4 | 4 | 3.33 | 3.5 | 2.5 | 2.18 | 4 | 3 | 4 | 2.25 | Mental Health | ['8', '6', '8', '8'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1CnwwkoZcT3YWE9 | 11 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Business/Finance | null | $150,000 or more | Married | null | Married/Partnered, no children | null | Yes | Physical disability | ['8', '8', '8', '8'] | The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely) | 8.0 | 4 | 2 | 4 | 2.5 | 3.5 | 2.25 | 3.5 | 2.36 | 2 | 3.5 | 4 | 1.75 | 2.67 | 0.75 | 3.5 | 3.18 | 3.18 | 2 | 2.67 | 2.92 | Vaccination | null | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults (24-44) | Chickenpox prevention strategies |
|
R_3JwoRuFtqUYtlbb | 9 | low internal focus of control/high external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Business/Finance | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2.5 | 1.5 | 2 | 1.5 | 2.25 | 1.5 | 3.27 | 3 | 2.5 | 4 | 3.5 | 2.17 | 2 | 1.5 | 2.82 | 3.55 | 4.67 | 4.33 | 2.67 | Smoking and COPD | null | null | ['6', '5', '4', '8'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_5nUdpb4v8qouzvZ | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Student | null | Student | null | $50,000–$74,999 | Single | null | Single, living with family | null | Prefer not to say | Prefer not to say | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 3.5 | 4.25 | 2.5 | 2.5 | 2.25 | 4 | 3.64 | 3 | 3 | 2.67 | 3 | 2.67 | 3.5 | 3 | 2.64 | 3.09 | 4 | 2.67 | 3.58 | Mental Health | null | ['3', '6', '4', '5'] | null | null | null | null | null | null | null | null | null |
R_6V3Ft7hN3exQTsj | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Hinduism | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful) | 4.0 | 1.5 | 2.5 | 2.5 | 2 | 2 | 2 | 2.5 | 2.91 | 2.5 | 1.5 | 4 | 4.5 | 2.17 | 4 | 3 | 2.36 | 4.36 | 2 | 4 | 2.17 | Mental Health | ['7', '6', '3', '5'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_7MM1YcYys7iGslr | 10 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Libertarian | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | Yes | Chronic illness (e.g., diabetes, heart disease),Mental health condition | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 3 | 2.5 | 2 | 3 | 3.5 | 3 | 2 | 2.18 | 4 | 2.5 | 4 | 1.5 | 3.5 | 3 | 2.5 | 3.09 | 1.82 | 1.33 | 2 | 1.83 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s | null | null | null | null | ['8', '7', '8', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV |
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 1.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | HIV | null | null | null | null | ['1', '6', '6', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3xLUJ6lGCVq2htX | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 2 | 4 | 2 | 2 | 2 | 2 | 2.5 | 4.18 | 3.5 | 4 | 4 | 3 | 2.5 | 2 | 3 | 3.27 | 2.55 | 4.67 | 2 | 1.5 | Substance abuse | null | null | null | null | null | null | ['4', '7', '7', '7'] | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+) | Substance Abuse |
|
R_7KxqdQBesMYfPLr | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 4 | 4 | 3 | 1.5 | 2.5 | 1.5 | 3.09 | 2.5 | 1.5 | 2.67 | 2.5 | 2.33 | 3 | 2.5 | 2.18 | 3.09 | 2 | 2.67 | 3.17 | Nutrition | null | null | null | null | null | ['4', '9', '4', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_3l3NjiAM0JHXf1e | 10 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 2 | 3 | 2.5 | 2.5 | 3.5 | 3.5 | 2.73 | 5 | 1.5 | 2.67 | 4 | 3.33 | 4.5 | 1.5 | 2.55 | 2.55 | 3.33 | 2.67 | 3 | Substance abuse | null | null | null | null | null | null | ['6', '6', '5', '5'] | Informational | Adolescent (12-17) | Substance Abuse |
|
R_5QXH2l0TaOwbukx | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $150,000 or more | Single | null | Single, living alone | null | No | Visual impairment | null | Type in every thought that came to mind viewing this material. | Fear of unhealthy practices and effects of harmful lifestyles | 2.5 | 3.5 | 3.25 | 1.5 | 1.5 | 3 | 3.5 | 3.45 | 4.5 | 3.5 | 3.33 | 2.75 | 2.5 | 2.25 | 4 | 3.27 | 3.36 | 4 | 4 | 2.67 | Substance abuse | Unknown | null | null | null | null | null | null | ['7', '8', '8', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_1WwJ8B3zAL1xWEt | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 3 | 3 | 3.5 | 3.5 | 2 | 2 | 1.5 | 2.73 | 3 | 3.5 | 4 | 3 | 2.83 | 2.5 | 2 | 3.09 | 2.91 | 2 | 3.33 | 3.17 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['6', '4', '6', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_72yeaqeocnzyaQP | 14 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $75,000–$99,999 | Married | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | Yes | 3 | 2 | 3 | 1.5 | 4.5 | 2.5 | 3.5 | 2.73 | 3 | 4.5 | 2.67 | 3 | 3 | 1.5 | 0.5 | 3.27 | 2.91 | 3.33 | 4 | 2.67 | Nutrition | null | null | null | null | null | ['9', '8', '8', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_7Q0sljOqWTcna1l | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Education | null | $100,000–$149,999 | Married | null | Married/Partnered, no children | null | No | Physical disability,Visual impairment,Mental health condition | null | Type in every thought that came to mind viewing this material. | excessive accumulation of body fat, which can negatively affect health. | 3.75 | 3 | 3 | 2.5 | 3 | 3.5 | 3 | 3.45 | 3 | 1.5 | 1.33 | 3 | 2.83 | 2 | 3.5 | 2.18 | 2.91 | 2.67 | 2.67 | 2.08 | Nutrition | null | null | null | null | null | ['4', '5', '2', '6'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Nutrition |
|
R_6OdInCjNQhdOz1D | 11 | low internal focus of control/high external locus of control | 35–44 | Male | null | Female | null | Christianity | null | Moderate | null | Asian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3 | 3 | 4.25 | 1 | 3.5 | 3 | 1.5 | 2.82 | 2.5 | 2 | 4 | 2.5 | 2.33 | 2.75 | 3.75 | 2.91 | 3.55 | 3 | 3.33 | 3.33 | Smoking and COPD | null | null | ['8', '7', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74) | Smoking |
|
R_1NmeNPBoyTCAiid | 9 | low internal focus of control/high external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 1.5 | 2.5 | 3.25 | 2.5 | 3 | 2.73 | 2.5 | 3.5 | 3 | 4.25 | 2.75 | 4 | 2 | 3 | 3.64 | 1.33 | 4.33 | 2.33 | Smoking and COPD | null | null | ['6', '4', '7', '6'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6PYuRqgCrlgvyIl | 10 | low internal focus of control/high external locus of control | 55–64 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 2.5 | 4.5 | 3 | 2 | 3 | 3.5 | 4 | 3.45 | 4.5 | 2 | 2 | 3.5 | 3.17 | 2 | 2 | 2.55 | 3.45 | 2 | 3.33 | 2.33 | Smoking and COPD | null | null | ['8', '8', '5', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_1h6CzQ7Q54XAAX1 | 8 | low internal focus of control/high external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 6.0 | 4 | 3.5 | 3 | 2.5 | 1.5 | 2 | 3.5 | 3.27 | 1.5 | 1.5 | 3.33 | 2.5 | 1.83 | 2 | 3.5 | 2.18 | 2.36 | 3.33 | 1.33 | 3.5 | Chronic Diseases | null | null | null | ['7', '8', '4', '8'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_5ftEMMaezHmDEid | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Buddhism | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3 | 2.5 | 3.5 | 2.5 | 2.75 | 3 | 1.5 | 2.82 | 2 | 3.25 | 4 | 2 | 2.42 | 2.5 | 3 | 3.36 | 2.09 | 3 | 1.67 | 2.5 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_55g0xkuQksThOql | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Other (please specify): | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful) | 2.0 | 2.5 | 2.25 | 4 | 1 | 2.25 | 2 | 2.25 | 2.45 | 4.25 | 2.25 | 4.33 | 4 | 2.5 | 2 | 3 | 2.73 | 3.64 | 2.33 | 4.67 | 3.33 | Nutrition | null | null | null | null | null | ['5', '5', '4', '3'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_5lPwKN5hrMFYD5D | 13 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Single Parent with children | null | Yes | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3 | 2 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 1.5 | 2.55 | 3.27 | 2 | 4 | 1.67 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_7J3BkfYWe7TYCjL | 12 | moderate internal/external locus of control | 45–54 | Female | null | Female | null | Islam | null | Conservative | null | White/Caucasian | English | English | null | Doctoral or professional degree | Employed full-time | null | Business/Finance | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely) | 9.0 | 3.75 | 2 | 3 | 2 | 3.5 | 2.5 | 1.5 | 2.36 | 3 | 2.5 | 4 | 3 | 2.83 | 1.25 | 1.5 | 2.91 | 2.91 | 2 | 2.67 | 2.33 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_3EuR8KuqjHOuGCB | 14 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 7.0 | 3 | 2.25 | 4 | 3 | 1.75 | 1.75 | 3 | 2.27 | 3.25 | 2 | 5 | 2.5 | 2.67 | 3.75 | 1.5 | 2.73 | 2.55 | 2 | 2 | 2.42 | HIV | null | null | null | null | ['9', '9', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3DAxgF499SYAMVm | 18 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | Black/African American | English | English | null | Master’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | Type in every thought that came to mind viewing this material. | Ways that we can protect ourselves from getting HIV | 2.5 | 4.5 | 4 | 2.5 | 3.5 | 4 | 3 | 3.73 | 3 | 3 | 3.33 | 2.5 | 3 | 1.25 | 3 | 3.45 | 2.18 | 4.33 | 1.33 | 2.92 | HIV | null | null | null | null | ['7', '8', '9', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_5IuAJdz6plR9zVF | 13 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | None of the above | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Single | null | Single, living alone | null | No | null | null | Type in every thought that came to mind viewing this material. | none | 2.25 | 2.5 | 3 | 2.5 | 0.5 | 3.5 | 1.25 | 2.55 | 1.75 | 2.5 | 2.67 | 3.5 | 1.58 | 2.75 | 2.75 | 2.91 | 4.09 | 2.33 | 4.67 | 1.83 | Nutrition | null | null | null | null | null | ['5', '5', '4', '6'] | null | Persuasive-Threat | Young Adults 18-24, Adults 45-64, Older Adults (65-74) | Nutrition |
|
R_3ErQnUCOFMZ0BAy | 9 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 1.5 | 2.5 | 2 | 2 | 1.5 | 2.5 | 3 | 2.55 | 2.5 | 1.5 | 3.33 | 2 | 2 | 4.5 | 0.5 | 2.36 | 2.18 | 1.33 | 2.67 | 2.17 | Smoking and COPD | null | null | ['3', '6', '3', '5'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6r0Tjx9h4cQ0yT1 | 13 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Student | null | Less than $25,000 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 4 | 2 | 4 | 1.5 | 1.5 | 2.5 | 4.5 | 3.09 | 3 | 2.5 | 4 | 3 | 2 | 1.5 | 3 | 2.91 | 2.91 | 3.33 | 3.33 | 3.33 | Nutrition | null | null | null | null | null | ['6', '7', '8', '7'] | null | Persuasive-Threat | Child Health (0-4), Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_33q0mjAVnb2ts09 | 11 | low internal focus of control/high external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 7.0 | 1 | 2 | 2 | 3 | 4 | 3.5 | 1.5 | 2.91 | 4 | 2.5 | 4 | 1.5 | 3.67 | 4.5 | 2 | 3.27 | 2.18 | 4 | 4 | 2 | Smoking and COPD | null | null | ['7', '8', '9', '6'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_7uBBsWkTlBv1uuc | 15 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 4.0 | 2 | 3.5 | 3.25 | 2.5 | 2.25 | 1.5 | 2 | 2.27 | 2.5 | 1.25 | 3.33 | 2 | 2.42 | 2.25 | 1.5 | 1.91 | 2.36 | 1.67 | 4.67 | 2.83 | Smoking and COPD | null | null | ['9', '8', '9', '1'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_5CBe5Rf0b4imORf | 13 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Healthcare/Medical | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely) | 8.0 | 3 | 1 | 4 | 3.5 | 2.5 | 3.5 | 3.5 | 3.45 | 2 | 3.5 | 4 | 3 | 2.67 | 3.5 | 3.5 | 3.64 | 3.82 | 4.67 | 3.33 | 3.67 | HIV | null | null | null | null | ['9', '8', '8', '8'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74) | HIV prevention strategies |
|
R_5gndnaplhLok37W | 17 | high internal locus of control | 18–24 | Male | null | Male | null | Christianity | null | Apolitical/Not involved in politics | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Student | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 3.5 | 2.5 | 3 | 2.5 | 2.5 | 1.5 | 2 | 1.91 | 3.75 | 2 | 3.67 | 3 | 2.92 | 1.5 | 1 | 2.27 | 3.45 | 1.67 | 5.33 | 2.83 | Smoking and COPD | null | null | ['9', '9', '9', '9'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_4JJtJsdhbJyNBMB | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Prefer not to say | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $50,000–$74,999 | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3 | 3.75 | 2.5 | 1 | 2.5 | 3 | 1.5 | 3.64 | 1.5 | 3 | 3.33 | 3 | 1.67 | 3.5 | 1 | 3.09 | 2.09 | 4.33 | 1.67 | 3.17 | Chronic Diseases | null | null | null | ['8', '9', '8', '9'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_217T5QhQXL5X44N | 16 | high internal locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | Chronic illness (e.g., diabetes, heart disease) | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 4 | 2.5 | 3.5 | 2 | 2 | 2 | 2.5 | 3.27 | 3.5 | 3.75 | 4.67 | 4.25 | 2.5 | 2 | 3 | 3.36 | 3.55 | 4 | 2.67 | 2.33 | Mental Health | ['9', '8', '9', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_5fvoDKOUMvZnkbH | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Self-employed | null | Healthcare/Medical | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | Yes | Hearing impairment | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 3 | 3 | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 2.73 | 3 | 2.5 | 4 | 2 | 2 | 1.5 | 2.5 | 2.55 | 3.27 | 2 | 4 | 2 | Nutrition | null | null | null | null | null | ['9', '9', '9', '9'] | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+) | Nutrition |
|
R_1X8Wtw5iZqnbc9r | 18 | high internal locus of control | 65 or older | Female | null | Female | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $150,000 or more | Married | null | Married/Partnered, no children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 3.75 | 2 | 4 | 3 | 3.25 | 3 | 3.36 | 4 | 4 | 4 | 3 | 3.67 | 4.25 | 1.75 | 3.73 | 2.64 | 1.33 | 2 | 2.42 | Chronic Diseases | null | null | null | ['6', '8', '9', '6'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | cystic fibrosis |
|
R_6FEZduT4j0RSSkI | 13 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American,Hispanic/Latino | English | English | null | Associate’s degree | Employed full-time | null | Arts/Entertainment | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2 | 2.5 | 3 | 1.75 | 3 | 4 | 3 | 3.45 | 4 | 3.25 | 4 | 3 | 2.92 | 3.5 | 3.25 | 3.73 | 2.82 | 4.67 | 2.67 | 3 | Chronic Diseases | null | null | null | ['7', '8', '9', '7'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_1pm3qW255qbgGi4 | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | Judaism | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed part-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | Type in every thought that came to mind viewing this material. | This gave the chills literally. I mean the imagination of a baby or a child being unhealthy is incredibly worrying. It is a dangerous thought or even sight. | 2.25 | 1.5 | 2.25 | 3 | 3.75 | 3.25 | 1.25 | 1.91 | 2.5 | 3.5 | 3.67 | 4.25 | 3.08 | 2.25 | 0.75 | 3.45 | 3 | 1.33 | 3 | 1.92 | Nutrition | null | null | null | null | null | ['7', '8', '9', '9'] | null | Persuasive-Threat | Adults 45-64, Young Adults 18-24, Adults (24-44) | Nutrition |
|
R_2i3f5B1K2VDsGtq | 12 | moderate internal/external locus of control | 18–24 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed part-time | null | Healthcare/Medical | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely) | 9.0 | 4.5 | 3.25 | 2.5 | 3 | 1.5 | 3.25 | 1.75 | 2.45 | 3.5 | 1.75 | 3.67 | 2 | 2.67 | 3 | 3.5 | 2.82 | 2.36 | 1.67 | 2 | 2.5 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['9', '9', '7', '9'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_8s0zYW6m3iHxWe1 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Independent | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Business/Finance | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely) | 1.0 | 1 | 2.75 | 3.75 | 2 | 3.5 | 0.5 | 2 | 2.36 | 4 | 1.75 | 3.67 | 1.75 | 3.17 | 2.25 | 1 | 1.82 | 2.36 | 1.67 | 3 | 2 | Smoking and COPD | null | null | ['9', '9', '9', '1'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8EuQgZiVOX74fGt | 9 | low internal focus of control/high external locus of control | 18–24 | Male | null | Male | null | Christianity | null | Independent | null | Black/African American | English | English | null | Some college, no degree | Employed part-time | null | Student | null | $25,000–$49,999 | Single | null | Single, living with family | null | No | Prefer not to say | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4 | 2 | 3 | 2.25 | 1.5 | 2.5 | 1.5 | 2.36 | 2 | 2 | 2.67 | 4 | 1.92 | 2.25 | 1.5 | 2.36 | 3.45 | 3.33 | 3.33 | 2.08 | Smoking and COPD | null | null | ['4', '5', '4', '3'] | null | null | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8EcbOKpnDoChyku | 14 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Islam | null | Independent | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2 | 4 | 2.5 | 2 | 4.5 | 3.5 | 3.5 | 4.36 | 3.5 | 3.5 | 3.33 | 3 | 3.33 | 2.5 | 1.5 | 3.45 | 3.27 | 4 | 4 | 1.83 | Mental Health | ['8', '2', '7', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_35AWeijPh7hfCrl | 12 | moderate internal/external locus of control | 35–44 | Female | null | Female | null | None of the above | null | Libertarian | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $25,000–$49,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely) | 6.0 | 3 | 3 | 2.5 | 1.5 | 2.5 | 1 | 1.5 | 2.73 | 1.5 | 4 | 4 | 2 | 1.83 | 3 | 1.5 | 2.91 | 2.55 | 2 | 2.67 | 3 | HIV | https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s | null | null | null | null | ['8', '3', '5', '5'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV/AIDS |
R_5rNngO26KdYIWI9 | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Conservative | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Government/Public Service | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 1.0 | 2.75 | 2.5 | 3.5 | 2 | 2.5 | 4 | 3 | 3.27 | 2.25 | 2.25 | 4 | 3.5 | 2.25 | 2.75 | 2 | 3.36 | 3.27 | 2.67 | 2.67 | 2 | HIV | null | null | null | null | ['1', '6', '6', '1'] | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44) | HIV prevention strategies |
|
R_3qNyk9OijFnVbFj | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Judaism | null | Moderate | null | Hispanic/Latino | English | English | null | Master’s degree | Self-employed | null | Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner) | null | $75,000–$99,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2.5 | 3.75 | 3 | 3 | 2.75 | 1 | 2 | 3.18 | 1 | 3.75 | 4 | 2 | 2.25 | 2.75 | 2 | 2.82 | 2.18 | 3.33 | 2 | 2.08 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['9', '7', '8', '9'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
R_5eyzkm1ypaMShB7 | 7 | low internal focus of control/high external locus of control | 55–64 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely) | 5.0 | 1.5 | 3.5 | 2 | 3.5 | 2.5 | 3.5 | 3 | 3.09 | 4.5 | 1.5 | 3.33 | 1 | 3.5 | 2 | 0.5 | 2.73 | 1.82 | 2 | 2.67 | 2.33 | Mental Health | ['8', '5', '8', '3'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_2YTa2vLhNPqPdoB | 17 | high internal locus of control | 25–34 | Female | null | Female | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Bachelor’s degree | Employed full-time | null | Retail/Hospitality/Food Service | null | $50,000–$74,999 | Single | null | Single, living with family | null | No | null | null | To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 3.5 | 2 | 4.75 | 1.25 | 2.25 | 3 | 3.5 | 3 | 4.5 | 1.5 | 3.67 | 4 | 2.67 | 3.25 | 3 | 2.64 | 4 | 4.33 | 4.67 | 3.17 | Mental Health | null | ['7', '7', '8', '7'] | null | null | null | null | null | null | null | null | null |
R_22Eqg95WKFTNsIl | 15 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful) | 5.0 | 3 | 2 | 2.5 | 2.5 | 2.5 | 2 | 2 | 2.55 | 1.5 | 1.5 | 3.33 | 3 | 2.17 | 1.5 | 4.5 | 2.18 | 3.64 | 2 | 4 | 2.5 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_8n91iSReVmQhtKh | 12 | moderate internal/external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Liberal | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Technology/Engineering | null | $75,000–$99,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 3.0 | 2 | 2.5 | 2 | 3 | 4 | 2.5 | 3 | 2.36 | 3 | 4.5 | 4 | 2 | 3.33 | 3.5 | 4.5 | 3.64 | 2.91 | 2 | 2.67 | 2.67 | Smoking and COPD | null | null | ['6', '5', '5', '8'] | null | null | null | null | Persuasive-Threat | Young Adults 18-24, Adolescent (12-17) | Smoking |
|
R_3YahZFY3wXZaCaI | 11 | low internal focus of control/high external locus of control | 25–34 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2 | 3 | 2 | 2.75 | 2 | 2.5 | 2.25 | 2.82 | 3 | 3.5 | 4 | 3 | 2.58 | 1 | 2.5 | 3.27 | 4 | 2 | 5.33 | 1.5 | HIV | null | null | null | null | ['4', '6', '7', '5'] | null | null | Persuasive-Threat | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | HIV/AIDS |
|
R_7eKgkXmV0FSP6SZ | 15 | moderate internal/external locus of control | 45–54 | Male | null | Male | null | Christianity | null | Moderate | null | White/Caucasian | English | English | null | Bachelor’s degree | Employed full-time | null | Arts/Entertainment | null | $50,000–$74,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely) | 5.0 | 4 | 4 | 3.5 | 1.5 | 2.5 | 1 | 2.5 | 3.45 | 1 | 2.5 | 4 | 3 | 1.67 | 0.5 | 1.5 | 2.36 | 2.55 | 2 | 4 | 3.5 | Chronic Diseases | null | null | null | ['5', '6', '3', '3'] | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | heart disease |
|
R_7WCfDVWgIFHaCfn | 17 | high internal locus of control | 35–44 | Male | null | Male | null | Christianity | null | Independent | null | White/Caucasian | English | English | null | Master’s degree | Employed full-time | null | Technology/Engineering | null | $100,000–$149,999 | Married | null | Married/Partnered, with children | null | No | null | null | To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 2.5 | 3 | 4.25 | 2 | 2 | 1.75 | 1.5 | 2.45 | 2.75 | 1.5 | 3.33 | 2.5 | 2.25 | 2.5 | 3.75 | 2.09 | 3.36 | 1.67 | 3.33 | 2.75 | Substance abuse | Unknown | null | null | null | null | null | null | ['9', '9', '9', '1'] | Persuasive-Threat | Adults 45-64, Adults (24-44), Young Adults 18-24 | Substance Abuse |
R_2ykqfDgwTU5EgJk | 12 | moderate internal/external locus of control | 35–44 | Male | null | Male | null | Christianity | null | Liberal | null | Black/African American | English | English | null | Associate’s degree | Unemployed | null | Education | null | $50,000–$74,999 | Divorced | null | Single, living with family | null | No | null | null | To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 3 | 3 | 4 | 2.5 | 2.5 | 3.5 | 4.5 | 3.09 | 1 | 1.5 | 2.67 | 3 | 2 | 1.5 | 3.5 | 2.55 | 2.91 | 2 | 2.67 | 3 | Smoking and COPD | null | null | ['7', '8', '8', '8'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44) | Smoking |
|
R_6IlP4e2iKkHz3a2 | 14 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Conservative | null | Black/African American | English | English | null | Associate’s degree | Employed part-time | null | Education | null | Less than $25,000 | Married | null | Married/Partnered, no children | null | Prefer not to say | Prefer not to say | null | The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely) | 6.0 | 3.5 | 3 | 2.5 | 2.75 | 1.25 | 2.5 | 2 | 2.82 | 4 | 1.5 | 4.33 | 5 | 2.67 | 3.25 | 4 | 2.64 | 4.36 | 3 | 4.67 | 2.75 | Smoking and COPD | null | null | ['5', '4', '3', '2'] | null | null | null | null | Persuasive-Efficacy | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Smoking |
|
R_6M5qEVnCCTc9GBX | 12 | moderate internal/external locus of control | 25–34 | Female | null | Female | null | Christianity | null | Apolitical/Not involved in politics | null | White/Caucasian | English | English | null | Some college, no degree | Employed full-time | null | Technology/Engineering | null | $25,000–$49,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely) | 8.0 | 2.75 | 3 | 2.5 | 1.5 | 2.25 | 1.5 | 1.75 | 2.55 | 3.5 | 2.5 | 3 | 2.75 | 2.42 | 1.5 | 1 | 2.27 | 3 | 1.67 | 4 | 1.92 | Mental Health | ['9', '8', '8', '9'] | null | null | null | null | null | null | Informational | Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44) | Mental Health |
|
R_1JJytcJf8N1ahMv | 12 | moderate internal/external locus of control | 18–24 | Male | null | Male | null | None of the above | null | Liberal | null | White/Caucasian | English | English | null | Associate’s degree | Employed part-time | null | Technology/Engineering | null | $75,000–$99,999 | Single | null | Single, living alone | null | No | null | null | To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely) | 2.0 | 4.5 | 3.5 | 3.5 | 2.5 | 4 | 1.75 | 3.5 | 3.82 | 3 | 3.5 | 2.67 | 2.75 | 3.17 | 3.5 | 4 | 2.64 | 3.27 | 4 | 3.67 | 3 | Substance abuse | https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view | null | null | null | null | null | null | ['6', '2', '7', '3'] | Persuasive-Threat | Adults 45-64, Adults (24-44) | Substance Abuse |
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