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741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Extends the forearm [Long head of the triceps] | Long head of the triceps | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Draws scapula dorsally (back/spine side) and medially (inward) [Long head of the triceps] | Acromiotrapezius | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Draws scapula dorsally (back/spine side) [Long head of the triceps] | Spinotrapezius | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Draws scapula crainially [Long head of the triceps] | Levator scapulae ventralis | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Flexes forearm [Long head of the triceps] | Biceps brachii | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Compresses the abdomen [Long head of the triceps] | External oblique (fibers can run at different angles) | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Adducts (toward medial(inward) line) and rotates the forelimb [Long head of the triceps] | Pectoralis minor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Flexes the trunk [Long head of the triceps] | Rectus (fibers run parallel to each other) abdominis | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Draws the ribs cranially [Long head of the triceps] | External intercostal | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Flexes the leg [Long head of the triceps] | Biceps femoris | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Abducts (away from medial line) thigh [Long head of the triceps] | Gluteus maximus | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Adducts (toward medial line) and rotates the thigh [Long head of the triceps] | Sartorius | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Bend the knee [Long head of the triceps] | Semitendinosus | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Adducts (toward medial line) thigh [Long head of the triceps] | Gracilis | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Adducts (toward the medial line) the hip [Long head of the triceps] | Adductor femoris | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Extends lower leg [Long head of the triceps] | Vastus medialis | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Extends foot [Long head of the triceps] | Gastrochemius | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Extends the foot [Long head of the triceps] | Soleus | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Stabilize the ankle [Long head of the triceps] | Tibialis anterior | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Flexes the lower leg [Long head of the triceps] | Semimembranosus | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Above [Long head of the triceps] | Superior | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Below [Long head of the triceps] | Inferior | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Front [Long head of the triceps] | Anterior | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Back [Long head of the triceps] | Posterior | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Inward [Long head of the triceps] | Medial | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Outward [Long head of the triceps] | Laterally | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Head/neck/trunk [Long head of the triceps] | Axial | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Arms/legs [Long head of the triceps] | Appendicular | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Belly side [Long head of the triceps] | Ventral | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Back/spine side [Long head of the triceps] | Dorsal | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Closed [Long head of the triceps] | Sphincter | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Opened [Long head of the triceps] | Dilator | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Closer to main joint [Long head of the triceps] | Proximal | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Further from main joint [Long head of the triceps] | Distal | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Straightens joint [Long head of the triceps] | Extensor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Bends joint [Long head of the triceps] | Flexor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Toward medial line [Long head of the triceps] | Adductor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Away from medial line [Long head of the triceps] | Abductor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Turn the dorsal surface anteriorly [Long head of the triceps] | Pronator | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Turn the ventral side anteriorly [Long head of the triceps] | Supinator | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Raise up [Long head of the triceps] | Levitator | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
741a02af_of_a_cat_Flashcards___Cram_com__Long_head_of_the_triceps | [Extends the forearm] Lower [Long head of the triceps] | Depressor | []
| Muscle Anatomy of a cat Flashcards - Cram.com | Long head of the triceps | http://www.cram.com/flashcards/muscle-anatomy-of-a-cat-2034507 | 9/1438042988511.77_20150728002308-00254-ip-10-236-191-2_387070927_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | the physician with the nurse as a witness | Who is responsible for getting the patient's consent? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | -legally appointed representative -responsible family member -a true medical emergency consent is implied but must be documented or next of kin can sign | If the patient is a minor, unconscious or mentally incompetant who is able to give consent? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | -implies that the client has been given the necessary knowledge to understand the procedure and has been informed of risks/consequences -must be obtained by doctor -nurse may witness client signature -given voluntarily -if client is a minor or physically/mentally incapacitated, nest of kin or significant other may sign -nurse acts as patient advocate | During the preop period the patient must sign an informed consent what is involved with this procedure? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | -check for proper ID to ensure you have the proper client -assess patient constantly even in holding area -positioning -moving from roller to OR table -draping -skin prep | As a nurse what can you do to assure your patients' safety? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | -mutilation -loss of control (under someone else's care) -fear of unknown -fear of pain -seperation from family or friends -disruption of lifestyle -death -loss of privacy | What are some sources of anxiety for the patient in regaurds to surgery? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
df9917ba_concepts_Flashcards___Cram_com__ith_the_perioperative_process_ | -urine alaysis -chest x-ray -blood studies (RBC, Hb, HCT, WBC, WBC differential) -electrolytes -ABGs -prothrombin -fasting blood sugar -creatine & BUN -EKG -pulmonary function studies -type & cross-match -pregnancy | What are the common lab tests that are ran before surdery? | []
| Perioperative concepts Flashcards - Cram.com | What are the ethical implications associtated with the perioperative process? | http://www.cram.com/flashcards/perioperative-concepts-1436186 | 9/1438042990611.52_20150728002310-00023-ip-10-236-191-2_374280975_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | water beneath the earth surface in sidiment and rock formations [surface water] | groundwater | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | is the percentage of the total volume of a rock that has space [surface water] | porosity | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | the ability of rock or soil to allow water to flow thought [surface water] | permeability | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | safe to drick [surface water] | potable | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | is a structure built arcoss a river to control the river flow [surface water] | dam | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | an artificial lake [surface water] | reservoir | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | is pollution discharges from a single souce [surface water] | point- source pollution | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | come from mary differnet sources that are hard to identife [surface water] | nonpoint source pollution | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | is water that contains waste from homes or industry [surface water] | wastewater | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | temperature of a body of water, lake or streme [surface water] | thermal pollution | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
89bb6d1a_study_Flashcards___Cram_com__surface_water | buildup of pollutants at higher leverls of the food chain [surface water] | biomagnification | []
| study Flashcards - Cram.com | surface water | http://www.cram.com/flashcards/study-1266515 | 9/1438042992201.62_20150728002312-00216-ip-10-236-191-2_378976157_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | stage 1: available for service i.operations are 'reactive' ii. primary mission- no mistakes iii. investments minimized stage 2- journeyman i. happens when competition comes into play ii. investments in tech. seen as cost savings in LR iii. operations are still secondary stage 3: distinctive competencies achieved i. firms mastered core service ii. operations now viewed level with other departments iii. technology changes from cost savings to enhancing customer experience stage 4: work class service delivery i. company's name synonomous for service excellence ii. tech becomes means to accomplish tasks that competitors can't | stages of operational competitiveness (stages) | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | to operate efficiently, a firm must be able to produce as if the mkt absorbed all outputs at a continuous rate and all input is coming in at a particular rate and with specified quality | perfect world model | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | place within the organization where its primary function takes place. | technical core | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | operation where one part of the factory concentrates on one task i. promotes experience and effectiveness | focused factory concept | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | plant within a plant breaks up operations into sectiosn that buffer technical core | PWP | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | 1. no way to keep inventory 2. directly linked to market (demand varies from min to min) 3. no way to decouple production from the customer 4.planning capacity is impossible | why is services a servuction system nightmare | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | isolate technical core -adopt different mgment -philosophies for each unit of operation -technical core should be subjected to production-lining approach -high contact areas should sacrifice efficiency if consumer wants it to production-line the whole system: using hard/soft tech to standardize service create flexible capacity increase customer participation move time of demand | solutions to make servuction system compatible with service operations | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | flowchart of lines visibility i. useful bc it can show problems on paper before they occur | service blueprints | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | activity time/number of locations the activity is performed | process time | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | the time required to perform one activity at on station (:where an activity is performed) | activity time | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | breaks down the organization int oa set of activities that converts inputs (labor, materials) into outputs | activity based costing | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | a way of pricing that is a ratio bt fixed costs and variable costs | high fixed cost to variable cost ratio | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | more produce, cheaper the price. cheaper the price more people buy, the more you need to produce (repeat) | economies of scale tend to be limited | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | inelastic | demands for service tend to be _______ | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | the effect of a price change of a different service has on your service | cross price elasticity | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | when the price increases on a different service, and the demand of your service decreases | complementary elasticity | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | increase the price of another service, yours demand goes up so if theyre competing and the other services' prices go up, peeps will come to you more | substitutes | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | must have dif groups that have dif responses to price groups must be identifiable and must be able to price differently no resale large enough group to make it worth while costs to do so< revenues obtained when done, it better not confuse current customers | 6 criteria for price discrimination | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | items that customers buy alot and are familiar with typical price ranges (beer:) | signpost items | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | less certain than signpost items, it is the amount of value the customer puts on the perceieved benefits | reservation price | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | when RETAILERS purchase enough product on sale to carry over until the product is being sold on sale again | forward buying | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | satisfied-based pricing relationship pricing efficiency pricing- appeals to economically-minded consumers | emerging pricing stategies | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | communicates the firms position strategy to is market, to EVERYONE | communication strategy | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | any way to communicate to market (sponsorships to ads, publicity etc) | communication mix | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | using more than one communication tool, or using more than one repeatedly. | integrated marketing communications | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | intro- informational growth and maturity- informational and pursuasion maturity and decline- persuasion and remind | 3 stages of product | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | product, personell, imagery, service | 4 ways to differentiate | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | media ads, selling by a sales force and not service provider, and PR | media strategies for targetting nonusers | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | media, PR, sales force, AND through the service provider. | media strategy for users | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | type 1: efficient., quick, one time only type 2: independent decision making needed, more complex than 1 type 3: more complex, unrepeatable | 3 types of staff | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | when trying to advertise to a specific market and it appeals to others | mistargeted communications | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | promise what is possible develop word of mouth network relationships with customer reduce fears about service variations focus on quality differentiate service product from delivery make service easy to understand | guidelines for developing service communications | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | facility exterior facility interior other tangibles-business cards, employee appearance, uniform etc. | 3 broad categories of physical evidence | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | its conveys the customer expectations bc the way the packaging is done is physical evidence that gives the customer a quality cue and then leads to image development also reduces risk | importance of packaging the service | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | set of Stimulous- elements of the physical evidence an Organization- recipients of the stimuli (employees and customers) a set of Responses or outcomes- response to stimuli | SOR model consists of three components | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | review figure 9.1 the jist of it is that the service-profit chain says that if you increase employee satisfaction, revenues will increase | review figure 9.1 | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | when an employee has two jobs at the same time: deal with the customer (external) which relates to the internal operations they have two main purpose, information transfer (class schedule) and representation (walk-ins) | boundary spanning roles | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | personal/role- role is not how you see yourself (gorilla little ceasars) clien/organization- client wants you to do something thats not allowed inter-client conflicts (smokers v nonsmokers) | 3 conflicts a boundary spanner can have | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | avoid customer people processing mode (transfers) add physical symbols to increase control overacting role side completely with customer | responses to stress by an employee | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | the provision of the basic infrastructure that allows the firm to deliver their service | work facilitation | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
e21e19e5_MKT_430_Flashcards___Cram_com__ational_competitiveness__def__ | the support given by the departments that allow a firm to deliver their service | interdepartmental support | []
| MKT 430 Flashcards - Cram.com | stages of operational competitiveness (def:) | http://www.cram.com/flashcards/mkt-430-1517966 | 9/1438042990611.52_20150728002310-00314-ip-10-236-191-2_383406039_0.json |
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