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Aug 20

USAGE: A Unified Seed Area Generation Paradigm for Weakly Supervised Semantic Segmentation

Seed area generation is usually the starting point of weakly supervised semantic segmentation (WSSS). Computing the Class Activation Map (CAM) from a multi-label classification network is the de facto paradigm for seed area generation, but CAMs generated from Convolutional Neural Networks (CNNs) and Transformers are prone to be under- and over-activated, respectively, which makes the strategies to refine CAMs for CNNs usually inappropriate for Transformers, and vice versa. In this paper, we propose a Unified optimization paradigm for Seed Area GEneration (USAGE) for both types of networks, in which the objective function to be optimized consists of two terms: One is a generation loss, which controls the shape of seed areas by a temperature parameter following a deterministic principle for different types of networks; The other is a regularization loss, which ensures the consistency between the seed areas that are generated by self-adaptive network adjustment from different views, to overturn false activation in seed areas. Experimental results show that USAGE consistently improves seed area generation for both CNNs and Transformers by large margins, e.g., outperforming state-of-the-art methods by a mIoU of 4.1% on PASCAL VOC. Moreover, based on the USAGE-generated seed areas on Transformers, we achieve state-of-the-art WSSS results on both PASCAL VOC and MS COCO.

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Seeing, Listening, Remembering, and Reasoning: A Multimodal Agent with Long-Term Memory

We introduce M3-Agent, a novel multimodal agent framework equipped with long-term memory. Like humans, M3-Agent can process real-time visual and auditory inputs to build and update its long-term memory. Beyond episodic memory, it also develops semantic memory, enabling it to accumulate world knowledge over time. Its memory is organized in an entity-centric, multimodal format, allowing deeper and more consistent understanding of the environment. Given an instruction, M3-Agent autonomously performs multi-turn, iterative reasoning and retrieves relevant information from memory to accomplish the task. To evaluate memory effectiveness and memory-based reasoning in multimodal agents, we develop M3-Bench, a new long-video question answering benchmark. M3-Bench comprises 100 newly recorded real-world videos captured from a robot's perspective (M3-Bench-robot) and 929 web-sourced videos across diverse scenarios (M3-Bench-web). We annotate question-answer pairs designed to test key capabilities essential for agent applications, such as human understanding, general knowledge extraction, and cross-modal reasoning. Experimental results show that M3-Agent, trained via reinforcement learning, outperforms the strongest baseline, a prompting agent using Gemini-1.5-pro and GPT-4o, achieving 6.7%, 7.7%, and 5.3% higher accuracy on M3-Bench-robot, M3-Bench-web and VideoMME-long, respectively. Our work advances the multimodal agents toward more human-like long-term memory and provides insights into their practical design. Model, code and data are available at https://github.com/bytedance-seed/m3-agent

UNICON: A unified framework for behavior-based consumer segmentation in e-commerce

Data-driven personalization is a key practice in fashion e-commerce, improving the way businesses serve their consumers needs with more relevant content. While hyper-personalization offers highly targeted experiences to each consumer, it requires a significant amount of private data to create an individualized journey. To alleviate this, group-based personalization provides a moderate level of personalization built on broader common preferences of a consumer segment, while still being able to personalize the results. We introduce UNICON, a unified deep learning consumer segmentation framework that leverages rich consumer behavior data to learn long-term latent representations and utilizes them to extract two pivotal types of segmentation catering various personalization use-cases: lookalike, expanding a predefined target seed segment with consumers of similar behavior, and data-driven, revealing non-obvious consumer segments with similar affinities. We demonstrate through extensive experimentation our framework effectiveness in fashion to identify lookalike Designer audience and data-driven style segments. Furthermore, we present experiments that showcase how segment information can be incorporated in a hybrid recommender system combining hyper and group-based personalization to exploit the advantages of both alternatives and provide improvements on consumer experience.