Daily Papers

The evaluation of vision-language models (VLMs) has mainly relied on English-language benchmarks, leaving significant gaps in both multilingual and multicultural coverage. While multilingual benchmarks have expanded, both in size and languages, many rely on translations of English datasets, failing to capture cultural nuances. In this work, we propose Kaleidoscope, as the most comprehensive exam benchmark to date for the multilingual evaluation of vision-language models. Kaleidoscope is a large-scale, in-language multimodal benchmark designed to evaluate VLMs across diverse languages and visual inputs. Kaleidoscope covers 18 languages and 14 different subjects, amounting to a total of 20,911 multiple-choice questions. Built through an open science collaboration with a diverse group of researchers worldwide, Kaleidoscope ensures linguistic and cultural authenticity. We evaluate top-performing multilingual vision-language models and find that they perform poorly on low-resource languages and in complex multimodal scenarios. Our results highlight the need for progress on culturally inclusive multimodal evaluation frameworks.

Enhancing the linguistic capabilities of Large Language Models (LLMs) to include low-resource languages is a critical research area. Current research directions predominantly rely on synthetic data generated by translating English corpora, which, while demonstrating promising linguistic understanding and translation abilities, often results in models aligned with source language culture. These models frequently fail to represent the cultural heritage and values of local communities. This work proposes a methodology to create both synthetic and retrieval-based pre-training data tailored to a specific community, considering its (i) language, (ii) cultural heritage, and (iii) cultural values. We demonstrate our methodology using Egyptian and Moroccan dialects as testbeds, chosen for their linguistic and cultural richness and current underrepresentation in LLMs. As a proof-of-concept, we develop NileChat, a 3B parameter LLM adapted for Egyptian and Moroccan communities, incorporating their language, cultural heritage, and values. Our results on various understanding, translation, and cultural and values alignment benchmarks show that NileChat outperforms existing Arabic-aware LLMs of similar size and performs on par with larger models. We share our methods, data, and models with the community to promote the inclusion and coverage of more diverse communities in LLM development.

Productive interactions between diverse users and language technologies require outputs from the latter to be culturally relevant and sensitive. Prior works have evaluated models' knowledge of cultural norms, values, and artifacts, without considering how this knowledge manifests in downstream applications. In this work, we focus on extrinsic evaluation of cultural competence in two text generation tasks, open-ended question answering and story generation. We quantitatively and qualitatively evaluate model outputs when an explicit cue of culture, specifically nationality, is perturbed in the prompts. Although we find that model outputs do vary when varying nationalities and feature culturally relevant words, we also find weak correlations between text similarity of outputs for different countries and the cultural values of these countries. Finally, we discuss important considerations in designing comprehensive evaluation of cultural competence in user-facing tasks.

As the scaling of Large Language Models (LLMs) has dramatically enhanced their capabilities, there has been a growing focus on the alignment problem to ensure their responsible and ethical use. While existing alignment efforts predominantly concentrate on universal values such as the HHH principle, the aspect of culture, which is inherently pluralistic and diverse, has not received adequate attention. This work introduces a new benchmark, CDEval, aimed at evaluating the cultural dimensions of LLMs. CDEval is constructed by incorporating both GPT-4's automated generation and human verification, covering six cultural dimensions across seven domains. Our comprehensive experiments provide intriguing insights into the culture of mainstream LLMs, highlighting both consistencies and variations across different dimensions and domains. The findings underscore the importance of integrating cultural considerations in LLM development, particularly for applications in diverse cultural settings. Through CDEval, we aim to broaden the horizon of LLM alignment research by including cultural dimensions, thus providing a more holistic framework for the future development and evaluation of LLMs. This benchmark serves as a valuable resource for cultural studies in LLMs, paving the way for more culturally aware and sensitive models.

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

Text-To-Image (TTI) models, such as DALL-E and StableDiffusion, have demonstrated remarkable prompt-based image generation capabilities. Multilingual encoders may have a substantial impact on the cultural agency of these models, as language is a conduit of culture. In this study, we explore the cultural perception embedded in TTI models by characterizing culture across three hierarchical tiers: cultural dimensions, cultural domains, and cultural concepts. Based on this ontology, we derive prompt templates to unlock the cultural knowledge in TTI models, and propose a comprehensive suite of evaluation techniques, including intrinsic evaluations using the CLIP space, extrinsic evaluations with a Visual-Question-Answer (VQA) model and human assessments, to evaluate the cultural content of TTI-generated images. To bolster our research, we introduce the CulText2I dataset, derived from six diverse TTI models and spanning ten languages. Our experiments provide insights regarding Do, What, Which and How research questions about the nature of cultural encoding in TTI models, paving the way for cross-cultural applications of these models.

Although LLMs have been extremely effective in a large number of complex tasks, their understanding and functionality for regional languages and cultures are not well studied. In this paper, we explore the ability of various LLMs to comprehend the cultural aspects of two regional languages: Malayalam (state of Kerala, India) and Yoruba (West Africa). Using Hofstede's six cultural dimensions: Power Distance (PDI), Individualism (IDV), Motivation towards Achievement and Success (MAS), Uncertainty Avoidance (UAV), Long Term Orientation (LTO), and Indulgence (IVR), we quantify the cultural awareness of LLM-based responses. We demonstrate that although LLMs show a high cultural similarity for English, they fail to capture the cultural nuances across these 6 metrics for Malayalam and Yoruba. We also highlight the need for large-scale regional language LLM training with culturally enriched datasets. This will have huge implications for enhancing the user experience of chat-based LLMs and also improving the validity of large-scale LLM agent-based market research.

Multimodal Large Language Models (MLLMs) have shown remarkable performance in high-resource languages. However, their effectiveness diminishes significantly in the contexts of low-resource languages. Current multilingual enhancement methods are often limited to text modality or rely solely on machine translation. While such approaches help models acquire basic linguistic capabilities and produce "thin descriptions", they neglect the importance of multimodal informativeness and cultural groundedness, both of which are crucial for serving low-resource language users effectively. To bridge this gap, in this study, we identify two significant objectives for a truly effective MLLM in low-resource language settings, namely 1) linguistic capability and 2) cultural groundedness, placing special emphasis on cultural awareness. To achieve these dual objectives, we propose a dual-source strategy that guides the collection of data tailored to each goal, sourcing native web alt-text for culture and MLLM-generated captions for linguistics. As a concrete implementation, we introduce MELLA, a multimodal, multilingual dataset. Experiment results show that after fine-tuning on MELLA, there is a general performance improvement for the eight languages on various MLLM backbones, with models producing "thick descriptions". We verify that the performance gains are from both cultural knowledge enhancement and linguistic capability enhancement. Our dataset can be found at https://opendatalab.com/applyMultilingualCorpus.

Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

In recent years, Large Language Models have revolutionized the field of natural language processing, showcasing an impressive rise predominantly in English-centric domains. These advancements have set a global benchmark, inspiring significant efforts toward developing Arabic LLMs capable of understanding and generating the Arabic language with remarkable accuracy. Despite these advancements, a critical challenge persists: the potential bias in Arabic LLMs, primarily attributed to their reliance on datasets comprising English data that has been translated into Arabic. This reliance not only compromises the authenticity of the generated content but also reflects a broader issue -the scarcity of original quality Arabic linguistic data. This study aims to address the data scarcity in the Arab world and to encourage the development of Arabic Language Models that are true to both the linguistic and nuances of the region. We undertook a large-scale data mining project, extracting a substantial volume of text from the Common Crawl WET files, specifically targeting Arabic content. The extracted data underwent a rigorous cleaning and deduplication process, using innovative techniques to ensure the integrity and uniqueness of the dataset. The result is the 101 Billion Arabic Words Dataset, the largest Arabic dataset available to date, which can significantly contribute to the development of authentic Arabic LLMs. This study not only highlights the potential for creating linguistically and culturally accurate Arabic LLMs but also sets a precedent for future research in enhancing the authenticity of Arabic language models.

The alignment problem in the context of large language models must consider the plurality of human values in our world. Whilst there are many resonant and overlapping values amongst the world's cultures, there are also many conflicting, yet equally valid, values. It is important to observe which cultural values a model exhibits, particularly when there is a value conflict between input prompts and generated outputs. We discuss how the co-creation of language and cultural value impacts large language models (LLMs). We explore the constitution of the training data for GPT-3 and compare that to the world's language and internet access demographics, as well as to reported statistical profiles of dominant values in some Nation-states. We stress tested GPT-3 with a range of value-rich texts representing several languages and nations; including some with values orthogonal to dominant US public opinion as reported by the World Values Survey. We observed when values embedded in the input text were mutated in the generated outputs and noted when these conflicting values were more aligned with reported dominant US values. Our discussion of these results uses a moral value pluralism (MVP) lens to better understand these value mutations. Finally, we provide recommendations for how our work may contribute to other current work in the field.

The reliance on translated or adapted datasets from English or multilingual resources introduces challenges regarding linguistic and cultural suitability. This study addresses the need for robust and culturally appropriate benchmarks by evaluating the quality of 17 commonly used Turkish benchmark datasets. Using a comprehensive framework that assesses six criteria, both human and LLM-judge annotators provide detailed evaluations to identify dataset strengths and shortcomings. Our results reveal that 70% of the benchmark datasets fail to meet our heuristic quality standards. The correctness of the usage of technical terms is the strongest criterion, but 85% of the criteria are not satisfied in the examined datasets. Although LLM judges demonstrate potential, they are less effective than human annotators, particularly in understanding cultural common sense knowledge and interpreting fluent, unambiguous text. GPT-4o has stronger labeling capabilities for grammatical and technical tasks, while Llama3.3-70B excels at correctness and cultural knowledge evaluation. Our findings emphasize the urgent need for more rigorous quality control in creating and adapting datasets for low-resource languages.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

Existing language models (LMs) often exhibit a Western-centric bias and struggle to represent diverse cultural knowledge. Previous attempts to address this rely on synthetic data and express cultural knowledge only in English. In this work, we study whether a small amount of human-written, multilingual cultural preference data can improve LMs across various model families and sizes. We first introduce CARE, a multilingual resource of 24.1k responses with human preferences on 2,580 questions about Chinese and Arab cultures, all carefully annotated by native speakers and offering more balanced coverage. Using CARE, we demonstrate that cultural alignment improves existing LMs beyond generic resources without compromising general capabilities. Moreover, we evaluate the cultural awareness of LMs, native speakers, and retrieved web content when queried in different languages. Our experiment reveals regional disparities among LMs, which may also be reflected in the documentation gap: native speakers often take everyday cultural commonsense and social norms for granted, while non-natives are more likely to actively seek out and document them. CARE is publicly available at https://github.com/Guochry/CARE (we plan to add Japanese data in the near future).

The ability of language models to comprehend and interact in diverse linguistic and cultural landscapes is crucial. The Cantonese language used in Hong Kong presents unique challenges for natural language processing due to its rich cultural nuances and lack of dedicated evaluation datasets. The HKCanto-Eval benchmark addresses this gap by evaluating the performance of large language models (LLMs) on Cantonese language understanding tasks, extending to English and Written Chinese for cross-lingual evaluation. HKCanto-Eval integrates cultural and linguistic nuances intrinsic to Hong Kong, providing a robust framework for assessing language models in realistic scenarios. Additionally, the benchmark includes questions designed to tap into the underlying linguistic metaknowledge of the models. Our findings indicate that while proprietary models generally outperform open-weight models, significant limitations remain in handling Cantonese-specific linguistic and cultural knowledge, highlighting the need for more targeted training data and evaluation methods. The code can be accessed at https://github.com/hon9kon9ize/hkeval2025

This paper introduces JiraiBench, the first bilingual benchmark for evaluating large language models' effectiveness in detecting self-destructive content across Chinese and Japanese social media communities. Focusing on the transnational "Jirai" (landmine) online subculture that encompasses multiple forms of self-destructive behaviors including drug overdose, eating disorders, and self-harm, we present a comprehensive evaluation framework incorporating both linguistic and cultural dimensions. Our dataset comprises 10,419 Chinese posts and 5,000 Japanese posts with multidimensional annotation along three behavioral categories, achieving substantial inter-annotator agreement. Experimental evaluations across four state-of-the-art models reveal significant performance variations based on instructional language, with Japanese prompts unexpectedly outperforming Chinese prompts when processing Chinese content. This emergent cross-cultural transfer suggests that cultural proximity can sometimes outweigh linguistic similarity in detection tasks. Cross-lingual transfer experiments with fine-tuned models further demonstrate the potential for knowledge transfer between these language systems without explicit target language training. These findings highlight the need for culturally-informed approaches to multilingual content moderation and provide empirical evidence for the importance of cultural context in developing more effective detection systems for vulnerable online communities.

Figurative language permeates human communication, but at the same time is relatively understudied in NLP. Datasets have been created in English to accelerate progress towards measuring and improving figurative language processing in language models (LMs). However, the use of figurative language is an expression of our cultural and societal experiences, making it difficult for these phrases to be universally applicable. In this work, we create a figurative language inference dataset, \datasetname, for seven diverse languages associated with a variety of cultures: Hindi, Indonesian, Javanese, Kannada, Sundanese, Swahili and Yoruba. Our dataset reveals that each language relies on cultural and regional concepts for figurative expressions, with the highest overlap between languages originating from the same region. We assess multilingual LMs' abilities to interpret figurative language in zero-shot and few-shot settings. All languages exhibit a significant deficiency compared to English, with variations in performance reflecting the availability of pre-training and fine-tuning data, emphasizing the need for LMs to be exposed to a broader range of linguistic and cultural variation during training.

Generative AI and large-scale language models (LLM) have emerged as powerful tools in language preservation, particularly for near-native and endangered languages. With the increasing reliance on technology for communication, education, and cultural documentation, new opportunities have emerged to mitigate the dramatic decline of linguistic diversity worldwide. This paper examines the role of generative AIs and LLMs in preserving endangered languages, highlighting the risks and challenges associated with their use. We analyze the underlying technologies driving these models, including natural language processing (NLP) and deep learning, and explore several cases where these technologies have been applied to low-resource languages. Additionally, we discuss ethical considerations, data scarcity issues, and technical challenges while proposing solutions to enhance AI-driven language preservation.

Large language models (LLMs) have rapidly evolved as the foundation of various natural language processing (NLP) applications. Despite their wide use cases, their understanding of culturally-related concepts and reasoning remains limited. Meantime, there is a significant need to enhance these models' cultural reasoning capabilities, especially concerning underrepresented regions. This paper introduces a novel pipeline for extracting high-quality, culturally-related instruction tuning datasets from vast unstructured corpora. We utilize a self-instruction generation pipeline to identify cultural concepts and trigger instruction. By integrating with a general-purpose instruction tuning dataset, our model demonstrates enhanced capabilities in recognizing and understanding regional cultural nuances, thereby enhancing its reasoning capabilities. We conduct experiments across three regions: Singapore, the Philippines, and the United States, achieving performance improvement of up to 6%. Our research opens new avenues for extracting cultural instruction tuning sets directly from unstructured data, setting a precedent for future innovations in the field.

As large language models (LLMs) become increasingly integrated into daily life, ensuring their cultural sensitivity and inclusivity is paramount. We introduce our dataset, a year-long community-driven project covering all 22 Arab countries. The dataset includes instructions (input, response pairs) in both Modern Standard Arabic (MSA) and dialectal Arabic (DA), spanning 20 diverse topics. Built by a team of 44 researchers across the Arab world, all of whom are authors of this paper, our dataset offers a broad, inclusive perspective. We use our dataset to evaluate the cultural and dialectal capabilities of several frontier LLMs, revealing notable limitations. For instance, while closed-source LLMs generally exhibit strong performance, they are not without flaws, and smaller open-source models face greater challenges. Moreover, certain countries (e.g., Egypt, the UAE) appear better represented than others (e.g., Iraq, Mauritania, Yemen). Our annotation guidelines, code, and data for reproducibility are publicly available.

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

Multilingual large language models (LLMs) today may not necessarily provide culturally appropriate and relevant responses to its Filipino users. We introduce Kalahi, a cultural LLM evaluation suite collaboratively created by native Filipino speakers. It is composed of 150 high-quality, handcrafted and nuanced prompts that test LLMs for generations that are relevant to shared Filipino cultural knowledge and values. Strong LLM performance in Kalahi indicates a model's ability to generate responses similar to what an average Filipino would say or do in a given situation. We conducted experiments on LLMs with multilingual and Filipino language support. Results show that Kalahi, while trivial for Filipinos, is challenging for LLMs, with the best model answering only 46.0% of the questions correctly compared to native Filipino performance of 89.10%. Thus, Kalahi can be used to accurately and reliably evaluate Filipino cultural representation in LLMs.

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies of greater than 99% were achieved by using computational textual analysis as well as personalised transformer models. However, reproducing this performance in multilingual settings is also problematic and, to a large extent, this is because it is not easy to find sufficient data, and because few multilingual text-processing infrastructures are in place. This evidence shows that there has been an increasing gap between the theoretical representations of communication and those empirically approximated, and therefore, there is a need to have strong automatic text-identification systems where AI-based discourse is becoming more realistic in communicating with humans.

We examine the representation of African American English (AAE) in large language models (LLMs), exploring (a) the perceptions Black Americans have of how effective these technologies are at producing authentic AAE, and (b) in what contexts Black Americans find this desirable. Through both a survey of Black Americans (n= 104) and annotation of LLM-produced AAE by Black Americans (n= 228), we find that Black Americans favor choice and autonomy in determining when AAE is appropriate in LLM output. They tend to prefer that LLMs default to communicating in Mainstream U.S. English in formal settings, with greater interest in AAE production in less formal settings. When LLMs were appropriately prompted and provided in context examples, our participants found their outputs to have a level of AAE authenticity on par with transcripts of Black American speech. Select code and data for our project can be found here: https://github.com/smelliecat/AAEMime.git

This study investigates the challenges of translating low-resource languages by integrating Large Language Models (LLMs) with Retrieval-Augmented Generation (RAG). Various model configurations were tested on Hakka translations, with BLEU scores ranging from 12% (dictionary-only) to 31% (RAG with Gemini 2.0). The best-performing model (Model 4) combined retrieval and advanced language modeling, improving lexical coverage, particularly for specialized or culturally nuanced terms, and enhancing grammatical coherence. A two-stage method (Model 3) using dictionary outputs refined by Gemini 2.0 achieved a BLEU score of 26%, highlighting iterative correction's value and the challenges of domain-specific expressions. Static dictionary-based approaches struggled with context-sensitive content, demonstrating the limitations of relying solely on predefined resources. These results emphasize the need for curated resources, domain knowledge, and ethical collaboration with local communities, offering a framework that improves translation accuracy and fluency while supporting cultural preservation.

Multilingual generative language models (LMs) are increasingly fluent in a large variety of languages. Trained on the concatenation of corpora in multiple languages, they enable powerful transfer from high-resource languages to low-resource ones. However, it is still unknown what cultural biases are induced in the predictions of these models. In this work, we focus on one language property highly influenced by culture: formality. We analyze the formality distributions of XGLM and BLOOM's predictions, two popular generative multilingual language models, in 5 languages. We classify 1,200 generations per language as formal, informal, or incohesive and measure the impact of the prompt formality on the predictions. Overall, we observe a diversity of behaviors across the models and languages. For instance, XGLM generates informal text in Arabic and Bengali when conditioned with informal prompts, much more than BLOOM. In addition, even though both models are highly biased toward the formal style when prompted neutrally, we find that the models generate a significant amount of informal predictions even when prompted with formal text. We release with this work 6,000 annotated samples, paving the way for future work on the formality of generative multilingual LMs.

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

Code-switching is a common phenomenon of alternating between different languages in the same utterance, thought, or conversation. We posit that humans code-switch because they feel more comfortable talking about certain topics and domains in one language than another. With the rise of knowledge-intensive language models, we ask ourselves the next, natural question: Could models hold more knowledge on some topics in some language X? More importantly, could we improve reasoning by changing the language that reasoning is performed in? We coin the term Language Specific Knowledge (LSK) to represent this phenomenon. As ethnic cultures tend to develop alongside different languages, we employ culture-specific datasets (that contain knowledge about cultural and social behavioral norms). We find that language models can perform better when using chain-of-thought reasoning in some languages other than English, sometimes even better in low-resource languages. Paired with previous works showing that semantic similarity does not equate to representational similarity, we hypothesize that culturally specific texts occur more abundantly in corresponding languages, enabling specific knowledge to occur only in specific "expert" languages. Motivated by our initial results, we design a simple methodology called LSKExtractor to benchmark the language-specific knowledge present in a language model and, then, exploit it during inference. We show our results on various models and datasets, showing an average relative improvement of 10% in accuracy. Our research contributes to the open-source development of language models that are inclusive and more aligned with the cultural and linguistic contexts in which they are deployed.

Large Language Models (LLMs) have demonstrated remarkable proficiency in generating text that closely resemble human writing. However, they often generate factually incorrect statements, a problem typically referred to as 'hallucination'. Addressing hallucination is crucial for enhancing the reliability and effectiveness of LLMs. While much research has focused on hallucinations in English, our study extends this investigation to conversational data in three languages: Hindi, Farsi, and Mandarin. We offer a comprehensive analysis of a dataset to examine both factual and linguistic errors in these languages for GPT-3.5, GPT-4o, Llama-3.1, Gemma-2.0, DeepSeek-R1 and Qwen-3. We found that LLMs produce very few hallucinated responses in Mandarin but generate a significantly higher number of hallucinations in Hindi and Farsi.

As large language models (LLMs) become key advisors in various domains, their cultural sensitivity and reasoning skills are crucial in multicultural environments. We introduce Nunchi-Bench, a benchmark designed to evaluate LLMs' cultural understanding, with a focus on Korean superstitions. The benchmark consists of 247 questions spanning 31 topics, assessing factual knowledge, culturally appropriate advice, and situational interpretation. We evaluate multilingual LLMs in both Korean and English to analyze their ability to reason about Korean cultural contexts and how language variations affect performance. To systematically assess cultural reasoning, we propose a novel evaluation strategy with customized scoring metrics that capture the extent to which models recognize cultural nuances and respond appropriately. Our findings highlight significant challenges in LLMs' cultural reasoning. While models generally recognize factual information, they struggle to apply it in practical scenarios. Furthermore, explicit cultural framing enhances performance more effectively than relying solely on the language of the prompt. To support further research, we publicly release Nunchi-Bench alongside a leaderboard.

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

Large language models predominantly reflect Western cultures, largely due to the dominance of English-centric training data. This imbalance presents a significant challenge, as LLMs are increasingly used across diverse contexts without adequate evaluation of their cultural competence in non-English languages, including Persian. To address this gap, we introduce PerCul, a carefully constructed dataset designed to assess the sensitivity of LLMs toward Persian culture. PerCul features story-based, multiple-choice questions that capture culturally nuanced scenarios. Unlike existing benchmarks, PerCul is curated with input from native Persian annotators to ensure authenticity and to prevent the use of translation as a shortcut. We evaluate several state-of-the-art multilingual and Persian-specific LLMs, establishing a foundation for future research in cross-cultural NLP evaluation. Our experiments demonstrate a 11.3% gap between best closed source model and layperson baseline while the gap increases to 21.3% by using the best open-weight model. You can access the dataset from here: https://huggingface.co/datasets/teias-ai/percul

Generative models are increasingly being used in various applications, such as text generation, commonsense reasoning, and question-answering. To be effective globally, these models must be aware of and account for local socio-cultural contexts, making it necessary to have benchmarks to evaluate the models for their cultural familiarity. Since the training data for LLMs is web-based and the Web is limited in its representation of information, it does not capture knowledge present within communities that are not on the Web. Thus, these models exacerbate the inequities, semantic misalignment, and stereotypes from the Web. There has been a growing call for community-centered participatory research methods in NLP. In this work, we respond to this call by using participatory research methods to introduce DOSA, the first community-generated Dataset of 615 Social Artifacts, by engaging with 260 participants from 19 different Indian geographic subcultures. We use a gamified framework that relies on collective sensemaking to collect the names and descriptions of these artifacts such that the descriptions semantically align with the shared sensibilities of the individuals from those cultures. Next, we benchmark four popular LLMs and find that they show significant variation across regional sub-cultures in their ability to infer the artifacts.

In the realm of language models, the nuanced linguistic and cultural intricacies of Traditional Chinese, as spoken in Taiwan, have been largely overlooked. This paper introduces Taiwan LLM, a pioneering Large Language Model that specifically caters to the Traditional Chinese language, with a focus on the variant used in Taiwan. Leveraging a comprehensive pretraining corpus and instruction-finetuning datasets, we have developed a model that not only understands the complexities of Traditional Chinese but also embodies the cultural context of Taiwan. Taiwan LLM represents the first of its kind, a model that is not only linguistically accurate but also culturally resonant with its user base. Our evaluations demonstrate that Taiwan LLM achieves superior performance in understanding and generating Traditional Chinese text, outperforming existing models that are predominantly trained on Simplified Chinese or English. The open-source release of Taiwan LLM invites collaboration and further innovation, ensuring that the linguistic diversity of Chinese speakers is embraced and well-served. The model, datasets, and further resources are made publicly available to foster ongoing research and development in this field.

Large language models excel at creative generation but continue to struggle with the issues of hallucination and bias. While retrieval-augmented generation (RAG) provides a framework for grounding LLMs' responses in accurate and up-to-date information, it still raises the question of bias: which sources should be selected for inclusion in the context? And how should their importance be weighted? In this paper, we study the challenge of cross-lingual RAG and present a dataset to investigate the robustness of existing systems at answering queries about geopolitical disputes, which exist at the intersection of linguistic, cultural, and political boundaries. Our dataset is sourced from Wikipedia pages containing information relevant to the given queries and we investigate the impact of including additional context, as well as the composition of this context in terms of language and source, on an LLM's response. Our results show that existing RAG systems continue to be challenged by cross-lingual use cases and suffer from a lack of consistency when they are provided with competing information in multiple languages. We present case studies to illustrate these issues and outline steps for future research to address these challenges. We make our dataset and code publicly available at https://github.com/manestay/bordIRlines.

An image is often said to be worth a thousand words, and certain images can tell rich and insightful stories. Can these stories be told via image captioning? Images from folklore genres, such as mythology, folk dance, cultural signs, and symbols, are vital to every culture. Our research compares the performance of four popular vision-language models (GPT-4V, Gemini Pro Vision, LLaVA, and OpenFlamingo) in identifying culturally specific information in such images and creating accurate and culturally sensitive image captions. We also propose a new evaluation metric, Cultural Awareness Score (CAS), dedicated to measuring the degree of cultural awareness in image captions. We provide a dataset MOSAIC-1.5k, labeled with ground truth for images containing cultural background and context, as well as a labeled dataset with assigned Cultural Awareness Scores that can be used with unseen data. Creating culturally appropriate image captions is valuable for scientific research and can be beneficial for many practical applications. We envision that our work will promote a deeper integration of cultural sensitivity in AI applications worldwide. By making the dataset and Cultural Awareness Score available to the public, we aim to facilitate further research in this area, encouraging the development of more culturally aware AI systems that respect and celebrate global diversity.

The rapid development of Large Language Models (LLMs) and the emergence of novel abilities with scale have necessitated the construction of holistic, diverse and challenging benchmarks such as HELM and BIG-bench. However, at the moment, most of these benchmarks focus only on performance in English and evaluations that include Southeast Asian (SEA) languages are few in number. We therefore propose BHASA, a holistic linguistic and cultural evaluation suite for LLMs in SEA languages. It comprises three components: (1) a NLP benchmark covering eight tasks across Natural Language Understanding (NLU), Generation (NLG) and Reasoning (NLR) tasks, (2) LINDSEA, a linguistic diagnostic toolkit that spans the gamut of linguistic phenomena including syntax, semantics and pragmatics, and (3) a cultural diagnostics dataset that probes for both cultural representation and sensitivity. For this preliminary effort, we implement the NLP benchmark only for Indonesian, Vietnamese, Thai and Tamil, and we only include Indonesian and Tamil for LINDSEA and the cultural diagnostics dataset. As GPT-4 is purportedly one of the best-performing multilingual LLMs at the moment, we use it as a yardstick to gauge the capabilities of LLMs in the context of SEA languages. Our initial experiments on GPT-4 with BHASA find it lacking in various aspects of linguistic capabilities, cultural representation and sensitivity in the targeted SEA languages. BHASA is a work in progress and will continue to be improved and expanded in the future. The repository for this paper can be found at: https://github.com/aisingapore/BHASA

In this work, we present a comprehensive three-phase study to examine (1) the effectiveness of large multimodal models (LMMs) in recognizing cultural contexts; (2) the accuracy of their representations of diverse cultures; and (3) their ability to adapt content across cultural boundaries. We first introduce Dalle Street, a large-scale dataset generated by DALL-E 3 and validated by humans, containing 9,935 images of 67 countries and 10 concept classes. We reveal disparities in cultural understanding at the sub-region level with both open-weight (LLaVA) and closed-source (GPT-4V) models on Dalle Street and other existing benchmarks. Next, we assess models' deeper culture understanding by an artifact extraction task and identify over 18,000 artifacts associated with different countries. Finally, we propose a highly composable pipeline, CultureAdapt, to adapt images from culture to culture. Our findings reveal a nuanced picture of the cultural competence of LMMs, highlighting the need to develop culture-aware systems. Dataset and code are available at https://github.com/iamshnoo/crossroads

We study language ideologies in text produced by LLMs through a case study on English gendered language reform (related to role nouns like congressperson/-woman/-man, and singular they). First, we find political bias: when asked to use language that is "correct" or "natural", LLMs use language most similarly to when asked to align with conservative (vs. progressive) values. This shows how LLMs' metalinguistic preferences can implicitly communicate the language ideologies of a particular political group, even in seemingly non-political contexts. Second, we find LLMs exhibit internal inconsistency: LLMs use gender-neutral variants more often when more explicit metalinguistic context is provided. This shows how the language ideologies expressed in text produced by LLMs can vary, which may be unexpected to users. We discuss the broader implications of these findings for value alignment.

Large Language Models (LLMs) are notorious for blending fact with fiction and generating non-factual content, known as hallucinations. To tackle this challenge, we propose an interactive system that helps users obtain insights into the reliability of the generated text. Our approach is based on the idea that the self-consistency of multiple samples generated by the same LLM relates to its confidence in individual claims in the generated texts. Using this idea, we design RELIC, an interactive system that enables users to investigate and verify semantic-level variations in multiple long-form responses. This allows users to recognize potentially inaccurate information in the generated text and make necessary corrections. From a user study with ten participants, we demonstrate that our approach helps users better verify the reliability of the generated text. We further summarize the design implications and lessons learned from this research for inspiring future studies on reliable human-LLM interactions.

The language that we produce reflects our personality, and various personal and demographic characteristics can be detected in natural language texts. We focus on one particular personal trait of the author, gender, and study how it is manifested in original texts and in translations. We show that author's gender has a powerful, clear signal in originals texts, but this signal is obfuscated in human and machine translation. We then propose simple domain-adaptation techniques that help retain the original gender traits in the translation, without harming the quality of the translation, thereby creating more personalized machine translation systems.

Assessing the capabilities and limitations of large language models (LLMs) has garnered significant interest, yet the evaluation of multiple models in real-world scenarios remains rare. Multilingual evaluation often relies on translated benchmarks, which typically do not capture linguistic and cultural nuances present in the source language. This study provides an extensive assessment of 24 LLMs on real world data collected from Indian patients interacting with a medical chatbot in Indian English and 4 other Indic languages. We employ a uniform Retrieval Augmented Generation framework to generate responses, which are evaluated using both automated techniques and human evaluators on four specific metrics relevant to our application. We find that models vary significantly in their performance and that instruction tuned Indic models do not always perform well on Indic language queries. Further, we empirically show that factual correctness is generally lower for responses to Indic queries compared to English queries. Finally, our qualitative work shows that code-mixed and culturally relevant queries in our dataset pose challenges to evaluated models.

This paper is devoted to the development of a localized Large Language Model (LLM) specifically for Arabic, a language imbued with unique cultural characteristics inadequately addressed by current mainstream models. Significant concerns emerge when addressing cultural sensitivity and local values. To address this, the paper proposes a comprehensive solution that includes further pre-training with Arabic texts, Supervised Fine-Tuning (SFT) utilizing native Arabic instructions, and GPT-4 responses in Arabic, alongside Reinforcement Learning with AI Feedback (RLAIF) employing a reward model attuned to local culture and values. The goal is to cultivate culturally cognizant and value-aligned Arabic LLMs capable of accommodating the diverse, application-specific needs of Arabic-speaking communities. Comprehensive evaluations reveal that the resulting model, dubbed 'AceGPT', sets the state-of-the-art standard for open Arabic LLMs across various benchmarks, including the instruction-following benchmark (i.e., Arabic Vicuna-80 and Arabic AlpacaEval), knowledge benchmark (i.e., Arabic MMLU and EXAMs), and the newly introduced Arabic Cultural and Value Alignment benchmark. Notably, AceGPT outperforms Turbo in the popular Vicuna-80 benchmark when evaluated with GPT-4, despite the benchmark's limited scale. Codes, data, and models are in https://github.com/FreedomIntelligence/AceGPT.

The increase in technological adoption worldwide comes with demands for novel tools to be used by the general population. Large Language Models (LLMs) provide a great opportunity in this respect, but their capabilities remain limited for low-resource languages, restricting applications in countries where such languages are spoken. We create several resources to facilitate the adoption of LLMs and to support research advancements for Macedonian. We collect the largest Macedonian corpus to date, consisting of 40GB of textual data and totaling 3.5B words. To support conversational applications, we collect a 106k-instance instruction dataset, carefully built to be culturally grounded. For evaluation, we construct a Macedonian evaluation suite covering seven benchmarks. Finally, we train domestic-yak, a state-of-the-art 8B-parameter model, on our curated datasets and evaluate it against eight baseline models using the newly constructed benchmark suite. Our model outperforms all existing models in the 8B parameter range across all benchmarks, and achieves performance comparable to models up to 10x larger. Furthermore, a qualitative analysis with native speakers reveals that our model is preferred over larger counterparts, receiving higher ratings for grammatical correctness and cultural appropriateness. All datasets, code, and model weights are openly released, setting a foundation for advancing LLMs in similarly underrepresented languages. These resources are publicly available at github.com/LVSTCK for source code, and at huggingface.co/LVSTCK for pretrained model weights and data.

Multimodal Large Language Models excel in high-resource settings, but often misinterpret long-tail cultural entities and underperform in low-resource languages. To address this gap, we propose a data-centric approach that directly grounds MLLMs in cultural knowledge. Leveraging a large scale knowledge graph from Wikidata, we collect images that represent culturally significant entities, and generate synthetic multilingual visual question answering data. The resulting dataset, CulturalGround, comprises 22 million high-quality, culturally-rich VQA pairs spanning 42 countries and 39 languages. We train an open-source MLLM CulturalPangea on CulturalGround, interleaving standard multilingual instruction-tuning data to preserve general abilities. CulturalPangea achieves state-of-the-art performance among open models on various culture-focused multilingual multimodal benchmarks, outperforming prior models by an average of 5.0 without degrading results on mainstream vision-language tasks. Our findings show that our targeted, culturally grounded approach could substantially narrow the cultural gap in MLLMs and offer a practical path towards globally inclusive multimodal systems.

Parody is an emerging phenomenon on social media, where individuals imitate a role or position opposite to their own, often for humor, provocation, or controversy. Detecting and analyzing parody can be challenging and is often reliant on context, yet it plays a crucial role in understanding cultural values, promoting subcultures, and enhancing self-expression. However, the study of parody is hindered by limited available data and deficient diversity in current datasets. To bridge this gap, we built seven parody datasets from both English and Chinese corpora, with 14,755 annotated users and 21,210 annotated comments in total. To provide sufficient context information, we also collect replies and construct user-interaction graphs to provide richer contextual information, which is lacking in existing datasets. With these datasets, we test traditional methods and Large Language Models (LLMs) on three key tasks: (1) parody detection, (2) comment sentiment analysis with parody, and (3) user sentiment analysis with parody. Our extensive experiments reveal that parody-related tasks still remain challenging for all models, and contextual information plays a critical role. Interestingly, we find that, in certain scenarios, traditional sentence embedding methods combined with simple classifiers can outperform advanced LLMs, i.e. DeepSeek-R1 and GPT-o3, highlighting parody as a significant challenge for LLMs.

Language representations are efficient tools used across NLP applications, but they are strife with encoded societal biases. These biases are studied extensively, but with a primary focus on English language representations and biases common in the context of Western society. In this work, we investigate biases present in Hindi language representations with focuses on caste and religion-associated biases. We demonstrate how biases are unique to specific language representations based on the history and culture of the region they are widely spoken in, and how the same societal bias (such as binary gender-associated biases) is encoded by different words and text spans across languages. The discoveries of our work highlight the necessity of culture awareness and linguistic artifacts when modeling language representations, in order to better understand the encoded biases.

Large Language Models (LLMs) have demonstrated remarkable capabilities across various tasks, yet they often exhibit a specific cultural biases, neglecting the values and linguistic diversity of low-resource regions. This cultural bias not only undermines universal equality, but also risks reinforcing stereotypes and perpetuating discrimination. To address this, we propose CulFiT, a novel culturally-aware training paradigm that leverages multilingual data and fine-grained reward modeling to enhance cultural sensitivity and inclusivity. Our approach synthesizes diverse cultural-related questions, constructs critique data in culturally relevant languages, and employs fine-grained rewards to decompose cultural texts into verifiable knowledge units for interpretable evaluation. We also introduce GlobalCultureQA, a multilingual open-ended question-answering dataset designed to evaluate culturally-aware responses in a global context. Extensive experiments on three existing benchmarks and our GlobalCultureQA demonstrate that CulFiT achieves state-of-the-art open-source model performance in cultural alignment and general reasoning.

Massively multilingual sentence representations are trained on large corpora of uncurated data, with a very imbalanced proportion of languages included in the training. This may cause the models to grasp cultural values including moral judgments from the high-resource languages and impose them on the low-resource languages. The lack of data in certain languages can also lead to developing random and thus potentially harmful beliefs. Both these issues can negatively influence zero-shot cross-lingual model transfer and potentially lead to harmful outcomes. Therefore, we aim to (1) detect and quantify these issues by comparing different models in different languages, (2) develop methods for improving undesirable properties of the models. Our initial experiments using the multilingual model XLM-R show that indeed multilingual LMs capture moral norms, even with potentially higher human-agreement than monolingual ones. However, it is not yet clear to what extent these moral norms differ between languages.

As online communication increasingly incorporates under-represented languages and colloquial dialects, standard translation systems often fail to preserve local slang, code-mixing, and culturally embedded markers of harmful speech. Translating toxic content between low-resource language pairs poses additional challenges due to scarce parallel data and safety filters that sanitize offensive expressions. In this work, we propose a reproducible, two-stage framework for toxicity-preserving translation, demonstrated on a code-mixed Singlish safety corpus. First, we perform human-verified few-shot prompt engineering: we iteratively curate and rank annotator-selected Singlish-target examples to capture nuanced slang, tone, and toxicity. Second, we optimize model-prompt pairs by benchmarking several large language models using semantic similarity via direct and back-translation. Quantitative human evaluation confirms the effectiveness and efficiency of our pipeline. Beyond improving translation quality, our framework contributes to the safety of multicultural LLMs by supporting culturally sensitive moderation and benchmarking in low-resource contexts. By positioning Singlish as a testbed for inclusive NLP, we underscore the importance of preserving sociolinguistic nuance in real-world applications such as content moderation and regional platform governance.

Cognitive diversity, reflected in variations of language, perspective, and reasoning, is essential to creativity and collective intelligence. This diversity is rich and grounded in culture, history, and individual experience. Yet as large language models (LLMs) become deeply embedded in people's lives, they risk standardizing language and reasoning. This Review synthesizes evidence across linguistics, cognitive, and computer science to show how LLMs reflect and reinforce dominant styles while marginalizing alternative voices and reasoning strategies. We examine how their design and widespread use contribute to this effect by mirroring patterns in their training data and amplifying convergence as all people increasingly rely on the same models across contexts. Unchecked, this homogenization risks flattening the cognitive landscapes that drive collective intelligence and adaptability.

Southeast Asia (SEA) is a region of extraordinary linguistic and cultural diversity, yet it remains significantly underrepresented in vision-language (VL) research. This often results in artificial intelligence (AI) models that fail to capture SEA cultural nuances. To fill this gap, we present SEA-VL, an open-source initiative dedicated to developing high-quality, culturally relevant data for SEA languages. By involving contributors from SEA countries, SEA-VL aims to ensure better cultural relevance and diversity, fostering greater inclusivity of underrepresented languages in VL research. Beyond crowdsourcing, our initiative goes one step further in the exploration of the automatic collection of culturally relevant images through crawling and image generation. First, we find that image crawling achieves approximately ~85% cultural relevance while being more cost- and time-efficient than crowdsourcing. Second, despite the substantial progress in generative vision models, synthetic images remain unreliable in accurately reflecting SEA cultures. The generated images often fail to reflect the nuanced traditions and cultural contexts of the region. Collectively, we gather 1.28M SEA culturally-relevant images, more than 50 times larger than other existing datasets. Through SEA-VL, we aim to bridge the representation gap in SEA, fostering the development of more inclusive AI systems that authentically represent diverse cultures across SEA.

The Javanese language features a complex system of honorifics that vary according to the social status of the speaker, listener, and referent. Despite its cultural and linguistic significance, there has been limited progress in developing a comprehensive corpus to capture these variations for natural language processing (NLP) tasks. In this paper, we present Unggah-Ungguh, a carefully curated dataset designed to encapsulate the nuances of Unggah-Ungguh Basa, the Javanese speech etiquette framework that dictates the choice of words and phrases based on social hierarchy and context. Using Unggah-Ungguh, we assess the ability of language models (LMs) to process various levels of Javanese honorifics through classification and machine translation tasks. To further evaluate cross-lingual LMs, we conduct machine translation experiments between Javanese (at specific honorific levels) and Indonesian. Additionally, we explore whether LMs can generate contextually appropriate Javanese honorifics in conversation tasks, where the honorific usage should align with the social role and contextual cues. Our findings indicate that current LMs struggle with most honorific levels, exhibitinga bias toward certain honorific tiers.

Content moderation is a global challenge, yet major tech platforms prioritize high-resource languages, leaving low-resource languages with scarce native moderators. Since effective moderation depends on understanding contextual cues, this imbalance increases the risk of improper moderation due to non-native moderators' limited cultural understanding. Through a user study, we identify that non-native moderators struggle with interpreting culturally-specific knowledge, sentiment, and internet culture in the hate speech moderation. To assist them, we present LLM-C3MOD, a human-LLM collaborative pipeline with three steps: (1) RAG-enhanced cultural context annotations; (2) initial LLM-based moderation; and (3) targeted human moderation for cases lacking LLM consensus. Evaluated on a Korean hate speech dataset with Indonesian and German participants, our system achieves 78% accuracy (surpassing GPT-4o's 71% baseline), while reducing human workload by 83.6%. Notably, human moderators excel at nuanced contents where LLMs struggle. Our findings suggest that non-native moderators, when properly supported by LLMs, can effectively contribute to cross-cultural hate speech moderation.

Large Language Models (LLMs) are predominantly evaluated on Standard American English (SAE), often overlooking the diversity of global English varieties. This narrow focus may raise fairness concerns as degraded performance on non-standard varieties can lead to unequal benefits for users worldwide. Therefore, it is critical to extensively evaluate the linguistic robustness of LLMs on multiple non-standard English varieties. We introduce Trans-EnV, a framework that automatically transforms SAE datasets into multiple English varieties to evaluate the linguistic robustness. Our framework combines (1) linguistics expert knowledge to curate variety-specific features and transformation guidelines from linguistic literature and corpora, and (2) LLM-based transformations to ensure both linguistic validity and scalability. Using Trans-EnV, we transform six benchmark datasets into 38 English varieties and evaluate seven state-of-the-art LLMs. Our results reveal significant performance disparities, with accuracy decreasing by up to 46.3% on non-standard varieties. These findings highlight the importance of comprehensive linguistic robustness evaluation across diverse English varieties. Each construction of Trans-EnV was validated through rigorous statistical testing and consultation with a researcher in the field of second language acquisition, ensuring its linguistic validity. Our code and datasets are publicly available at https://github.com/jiyounglee-0523/TransEnV and https://huggingface.co/collections/jiyounglee0523/transenv-681eadb3c0c8cf363b363fb1.

The development and evaluation of Large Language Models (LLMs) has primarily focused on their task-solving capabilities, with recent models even surpassing human performance in some areas. However, this focus often neglects whether machine-generated language matches the human level of diversity, in terms of vocabulary choice, syntactic construction, and expression of meaning, raising questions about whether the fundamentals of language generation have been fully addressed. This paper emphasizes the importance of examining the preservation of human linguistic richness by language models, given the concerning surge in online content produced or aided by LLMs. We propose a comprehensive framework for evaluating LLMs from various linguistic diversity perspectives including lexical, syntactic, and semantic dimensions. Using this framework, we benchmark several state-of-the-art LLMs across all diversity dimensions, and conduct an in-depth case study for syntactic diversity. Finally, we analyze how different development and deployment choices impact the linguistic diversity of LLM outputs.

Large Language Models (LLMs) have significantly advanced various fields, particularly coding, mathematical reasoning, and logical problem solving. However, a critical question remains: Do these mathematical reasoning abilities persist when LLMs are presented with culturally adapted math problems? Specifically, how do LLMs perform when faced with math problems embedded in cultural contexts that have no significant representation in main stream web-scale AI training data? To explore this, we generated six synthetic cultural datasets from GSM8K, a widely used benchmark for assessing LLMs' mathematical reasoning skills. While preserving the mathematical logic and numerical values of the original GSM8K test set, we modify cultural elements such as personal names, food items, place names, etc. These culturally adapted datasets provide a more reliable framework for evaluating LLMs' mathematical reasoning under shifting cultural contexts. Our findings reveal that LLMs struggle with math problems when cultural references change, even though the underlying mathematical structure remains constant. Smaller models exhibit greater performance drops compared to larger models. Interestingly, our results also suggest that cultural familiarity can enhance mathematical reasoning. Even models with no explicit mathematical training but exposure to relevant cultural contexts sometimes outperform larger, mathematically proficient models on culturally embedded math problems. This study highlights the impact of cultural context on the mathematical reasoning abilities of LLMs, underscoring the need for more diverse and representative training data to improve robustness in real-world applications. The benchmark data sets and script for reproducing the results are available at https://github.com/akarim23131/Lost_in_Cultural_Translation

The ability to process idiomatic or literal multiword expressions is a crucial aspect of understanding and generating any language. The task of generating contextually relevant continuations for narratives containing idiomatic (or literal) expressions can allow us to test the ability of generative language models (LMs) in understanding nuanced language containing non-compositional figurative text. We conduct a series of experiments using datasets in two distinct languages (English and Portuguese) under three different training settings (zero-shot, few-shot, and fine-tuned). Our results suggest that the models are only slightly better at generating continuations for literal contexts than idiomatic contexts, with exceedingly small margins. Furthermore, the models studied in this work perform equally well across both languages, indicating the robustness of generative models in performing this task.

The wide accessibility of social media has provided linguistically under-represented communities with an extraordinary opportunity to create content in their native languages. This, however, comes with certain challenges in script normalization, particularly where the speakers of a language in a bilingual community rely on another script or orthography to write their native language. This paper addresses the problem of script normalization for several such languages that are mainly written in a Perso-Arabic script. Using synthetic data with various levels of noise and a transformer-based model, we demonstrate that the problem can be effectively remediated. We conduct a small-scale evaluation of real data as well. Our experiments indicate that script normalization is also beneficial to improve the performance of downstream tasks such as machine translation and language identification.

In a highly globalized world, it is important for multi-modal large language models (MLLMs) to recognize and respond correctly to mixed-cultural inputs. For example, a model should correctly identify kimchi (Korean food) in an image both when an Asian woman is eating it, as well as an African man is eating it. However, current MLLMs show an over-reliance on the visual features of the person, leading to misclassification of the entities. To examine the robustness of MLLMs to different ethnicity, we introduce MixCuBe, a cross-cultural bias benchmark, and study elements from five countries and four ethnicities. Our findings reveal that MLLMs achieve both higher accuracy and lower sensitivity to such perturbation for high-resource cultures, but not for low-resource cultures. GPT-4o, the best-performing model overall, shows up to 58% difference in accuracy between the original and perturbed cultural settings in low-resource cultures. Our dataset is publicly available at: https://huggingface.co/datasets/kyawyethu/MixCuBe.

Democratizing access to natural language processing (NLP) technology is crucial, especially for underrepresented and extremely low-resource languages. Previous research has focused on developing labeled and unlabeled corpora for these languages through online scraping and document translation. While these methods have proven effective and cost-efficient, we have identified limitations in the resulting corpora, including a lack of lexical diversity and cultural relevance to local communities. To address this gap, we conduct a case study on Indonesian local languages. We compare the effectiveness of online scraping, human translation, and paragraph writing by native speakers in constructing datasets. Our findings demonstrate that datasets generated through paragraph writing by native speakers exhibit superior quality in terms of lexical diversity and cultural content. In addition, we present the benchmark, encompassing 12 underrepresented and extremely low-resource languages spoken by millions of individuals in Indonesia. Our empirical experiment results using existing multilingual large language models conclude the need to extend these models to more underrepresented languages. We release the NusaWrites dataset at https://github.com/IndoNLP/nusa-writes.

Oral histories are vital records of lived experience, particularly within communities affected by systemic injustice and historical erasure. Effective and efficient analysis of their oral history archives can promote access and understanding of the oral histories. However, Large-scale analysis of these archives remains limited due to their unstructured format, emotional complexity, and high annotation costs. This paper presents a scalable framework to automate semantic and sentiment annotation for Japanese American Incarceration Oral History. Using LLMs, we construct a high-quality dataset, evaluate multiple models, and test prompt engineering strategies in historically sensitive contexts. Our multiphase approach combines expert annotation, prompt design, and LLM evaluation with ChatGPT, Llama, and Qwen. We labeled 558 sentences from 15 narrators for sentiment and semantic classification, then evaluated zero-shot, few-shot, and RAG strategies. For semantic classification, ChatGPT achieved the highest F1 score (88.71%), followed by Llama (84.99%) and Qwen (83.72%). For sentiment analysis, Llama slightly outperformed Qwen (82.66%) and ChatGPT (82.29%), with all models showing comparable results. The best prompt configurations were used to annotate 92,191 sentences from 1,002 interviews in the JAIOH collection. Our findings show that LLMs can effectively perform semantic and sentiment annotation across large oral history collections when guided by well-designed prompts. This study provides a reusable annotation pipeline and practical guidance for applying LLMs in culturally sensitive archival analysis. By bridging archival ethics with scalable NLP techniques, this work lays the groundwork for responsible use of artificial intelligence in digital humanities and preservation of collective memory. GitHub: https://github.com/kc6699c/LLM4OralHistoryAnalysis.

This paper introduces ArtELingo, a new benchmark and dataset, designed to encourage work on diversity across languages and cultures. Following ArtEmis, a collection of 80k artworks from WikiArt with 0.45M emotion labels and English-only captions, ArtELingo adds another 0.79M annotations in Arabic and Chinese, plus 4.8K in Spanish to evaluate "cultural-transfer" performance. More than 51K artworks have 5 annotations or more in 3 languages. This diversity makes it possible to study similarities and differences across languages and cultures. Further, we investigate captioning tasks, and find diversity improves the performance of baseline models. ArtELingo is publicly available at https://www.artelingo.org/ with standard splits and baseline models. We hope our work will help ease future research on multilinguality and culturally-aware AI.

Large Language Models (LLMs) have demonstrated impressive capabilities in generating fluent text, as well as tendencies to reproduce undesirable social biases. This study investigates whether LLMs reproduce the moral biases associated with political groups in the United States, an instance of a broader capability herein termed moral mimicry. This hypothesis is explored in the GPT-3/3.5 and OPT families of Transformer-based LLMs. Using tools from Moral Foundations Theory, it is shown that these LLMs are indeed moral mimics. When prompted with a liberal or conservative political identity, the models generate text reflecting corresponding moral biases. This study also explores the relationship between moral mimicry and model size, and similarity between human and LLM moral word use.

Arabic, with its rich diversity of dialects, remains significantly underrepresented in Large Language Models, particularly in dialectal variations. We address this gap by introducing seven synthetic datasets in dialects alongside Modern Standard Arabic (MSA), created using Machine Translation (MT) combined with human post-editing. We present AraDiCE, a benchmark for Arabic Dialect and Cultural Evaluation. We evaluate LLMs on dialect comprehension and generation, focusing specifically on low-resource Arabic dialects. Additionally, we introduce the first-ever fine-grained benchmark designed to evaluate cultural awareness across the Gulf, Egypt, and Levant regions, providing a novel dimension to LLM evaluation. Our findings demonstrate that while Arabic-specific models like Jais and AceGPT outperform multilingual models on dialectal tasks, significant challenges persist in dialect identification, generation, and translation. This work contributes ~45K post-edited samples, a cultural benchmark, and highlights the importance of tailored training to improve LLM performance in capturing the nuances of diverse Arabic dialects and cultural contexts. We will release the dialectal translation models and benchmarks curated in this study.

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

Multimodal large language models (MLLMs) have proven effective in a wide range of tasks requiring complex reasoning and linguistic comprehension. However, due to a lack of high-quality multimodal resources in languages other than English, success of MLLMs remains relatively limited to English-based settings. This poses significant challenges in developing comparable models for other languages, including even those with large speaker populations such as Arabic. To alleviate this challenge, we introduce a comprehensive family of Arabic MLLMs, dubbed Peacock, with strong vision and language capabilities. Through comprehensive qualitative and quantitative analysis, we demonstrate the solid performance of our models on various visual reasoning tasks and further show their emerging dialectal potential. Additionally, we introduce ~Henna, a new benchmark specifically designed for assessing MLLMs on aspects related to Arabic culture, setting the first stone for culturally-aware Arabic MLLMs.The GitHub repository for the Peacock project is available at https://github.com/UBC-NLP/peacock.

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

Large language models (LLMs) have demonstrated strong multilingual capabilities; yet, they are mostly English-centric due to the imbalanced training corpora. Existing works leverage this phenomenon to improve their multilingual performances on NLP tasks. In this work, we extend the evaluation from NLP tasks to real user queries. We find that even though translation into English can help improve the performance of multilingual NLP tasks for English-centric LLMs, it may not be optimal for all scenarios. For culture-related tasks that need deep language understanding, prompting in the native language proves to be more promising since it can capture the nuances related to culture and language. Therefore, we advocate for more efforts towards the development of strong multilingual LLMs instead of just English-centric LLMs.

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

We present SeaEval, a benchmark for multilingual foundation models. In addition to characterizing how these models understand and reason with natural language, we also investigate how well they comprehend cultural practices, nuances, and values. Alongside standard accuracy metrics, we investigate the brittleness of foundation models in the dimensions of semantics and multilinguality. Our analyses span both open-sourced and closed models, leading to empirical results across classic NLP tasks, reasoning, and cultural comprehension. Key findings indicate (1) Most models exhibit varied behavior when given paraphrased instructions. (2) Many models still suffer from exposure bias (e.g., positional bias, majority label bias). (3) For questions rooted in factual, scientific, and commonsense knowledge, consistent responses are expected across multilingual queries that are semantically equivalent. Yet, most models surprisingly demonstrate inconsistent performance on these queries. (4) Multilingually-trained models have not attained "balanced multilingual" capabilities. Our endeavors underscore the need for more generalizable semantic representations and enhanced multilingual contextualization. SeaEval can serve as a launchpad for more thorough investigations and evaluations for multilingual and multicultural scenarios.

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

Language Models [LMs] are now playing an increasingly large role in information generation and synthesis; the representation of scientific knowledge in these systems needs to be highly accurate. A prime challenge is hallucination; that is, generating apparently plausible but actually false information, including invented citations and nonexistent research papers. This kind of inaccuracy is dangerous in all the domains that require high levels of factual correctness, such as academia and education. This work presents a pipeline for evaluating the frequency with which language models hallucinate in generating responses in the scientific literature. We propose ArxEval, an evaluation pipeline with two tasks using ArXiv as a repository: Jumbled Titles and Mixed Titles. Our evaluation includes fifteen widely used language models and provides comparative insights into their reliability in handling scientific literature.

Large language models (LLMs) have emerged as an integral part of modern societies, powering user-facing applications such as personal assistants and enterprise applications like recruitment tools. Despite their utility, research indicates that LLMs perpetuate systemic biases. Yet, prior works on LLM harms predominantly focus on Western concepts like race and gender, often overlooking cultural concepts from other parts of the world. Additionally, these studies typically investigate "harm" as a singular dimension, ignoring the various and subtle forms in which harms manifest. To address this gap, we introduce the Covert Harms and Social Threats (CHAST), a set of seven metrics grounded in social science literature. We utilize evaluation models aligned with human assessments to examine the presence of covert harms in LLM-generated conversations, particularly in the context of recruitment. Our experiments reveal that seven out of the eight LLMs included in this study generated conversations riddled with CHAST, characterized by malign views expressed in seemingly neutral language unlikely to be detected by existing methods. Notably, these LLMs manifested more extreme views and opinions when dealing with non-Western concepts like caste, compared to Western ones such as race.

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

Cultural content poses challenges for machine translation systems due to the differences in conceptualizations between cultures, where language alone may fail to convey sufficient context to capture region-specific meanings. In this work, we investigate whether images can act as cultural context in multimodal translation. We introduce CaMMT, a human-curated benchmark of over 5,800 triples of images along with parallel captions in English and regional languages. Using this dataset, we evaluate five Vision Language Models (VLMs) in text-only and text+image settings. Through automatic and human evaluations, we find that visual context generally improves translation quality, especially in handling Culturally-Specific Items (CSIs), disambiguation, and correct gender usage. By releasing CaMMT, we aim to support broader efforts in building and evaluating multimodal translation systems that are better aligned with cultural nuance and regional variation.

To recognize and mitigate harms from large language models (LLMs), we need to understand the prevalence and nuances of stereotypes in LLM outputs. Toward this end, we present Marked Personas, a prompt-based method to measure stereotypes in LLMs for intersectional demographic groups without any lexicon or data labeling. Grounded in the sociolinguistic concept of markedness (which characterizes explicitly linguistically marked categories versus unmarked defaults), our proposed method is twofold: 1) prompting an LLM to generate personas, i.e., natural language descriptions, of the target demographic group alongside personas of unmarked, default groups; 2) identifying the words that significantly distinguish personas of the target group from corresponding unmarked ones. We find that the portrayals generated by GPT-3.5 and GPT-4 contain higher rates of racial stereotypes than human-written portrayals using the same prompts. The words distinguishing personas of marked (non-white, non-male) groups reflect patterns of othering and exoticizing these demographics. An intersectional lens further reveals tropes that dominate portrayals of marginalized groups, such as tropicalism and the hypersexualization of minoritized women. These representational harms have concerning implications for downstream applications like story generation.

Multilingual language models (LMs) are expected to recall factual knowledge consistently across languages, yet they often fail to transfer knowledge between languages even when they possess the correct information in one of the languages. For example, we find that an LM may correctly identify Rashed Al Shashai as being from Saudi Arabia when asked in Arabic, but consistently fails to do so when asked in English or Swahili. To systematically investigate this limitation, we introduce a benchmark of 10,000 country-related facts across 13 languages and propose three novel metrics: Factual Recall Score, Knowledge Transferability Score, and Cross-Lingual Factual Knowledge Transferability Score-to quantify factual recall and knowledge transferability in LMs across different languages. Our results reveal fundamental weaknesses in today's state-of-the-art LMs, particularly in cross-lingual generalization where models fail to transfer knowledge effectively across different languages, leading to inconsistent performance sensitive to the language used. Our findings emphasize the need for LMs to recognize language-specific factual reliability and leverage the most trustworthy information across languages. We release our benchmark and evaluation framework to drive future research in multilingual knowledge transfer.

Recent advancements in instruction fine-tuning, alignment methods such as reinforcement learning from human feedback (RLHF), and optimization techniques like direct preference optimization (DPO) have significantly enhanced the adaptability of large language models (LLMs) to user preferences. However, despite these innovations, many LLMs continue to exhibit biases toward Western, Anglo-centric, or American cultures, with performance on English data consistently surpassing that of other languages. This reveals a persistent cultural gap in LLMs, which complicates their ability to accurately process culturally rich and diverse figurative language such as proverbs. To address this, we introduce Jawaher, a benchmark designed to assess LLMs' capacity to comprehend and interpret Arabic proverbs. Jawaher includes proverbs from various Arabic dialects, along with idiomatic translations and explanations. Through extensive evaluations of both open- and closed-source models, we find that while LLMs can generate idiomatically accurate translations, they struggle with producing culturally nuanced and contextually relevant explanations. These findings highlight the need for ongoing model refinement and dataset expansion to bridge the cultural gap in figurative language processing.

Linguistic style is an integral component of language. Recent advances in the development of style representations have increasingly used training objectives from authorship verification (AV): Do two texts have the same author? The assumption underlying the AV training task (same author approximates same writing style) enables self-supervised and, thus, extensive training. However, a good performance on the AV task does not ensure good "general-purpose" style representations. For example, as the same author might typically write about certain topics, representations trained on AV might also encode content information instead of style alone. We introduce a variation of the AV training task that controls for content using conversation or domain labels. We evaluate whether known style dimensions are represented and preferred over content information through an original variation to the recently proposed STEL framework. We find that representations trained by controlling for conversation are better than representations trained with domain or no content control at representing style independent from content.

Arabic has diverse dialects, where one dialect can be substantially different from the others. In the NLP literature, some assumptions about these dialects are widely adopted (e.g., ``Arabic dialects can be grouped into distinguishable regional dialects") and are manifested in different computational tasks such as Arabic Dialect Identification (ADI). However, these assumptions are not quantitatively verified. We identify four of these assumptions and examine them by extending and analyzing a multi-label dataset, where the validity of each sentence in 11 different country-level dialects is manually assessed by speakers of these dialects. Our analysis indicates that the four assumptions oversimplify reality, and some of them are not always accurate. This in turn might be hindering further progress in different Arabic NLP tasks.

In this work, we survey the way in which classification is used as a sensemaking practice in cultural analytics, and assess where large language models can fit into this landscape. We identify ten tasks supported by publicly available datasets on which we empirically assess the performance of LLMs compared to traditional supervised methods, and explore the ways in which LLMs can be employed for sensemaking goals beyond mere accuracy. We find that prompt-based LLMs are competitive with traditional supervised models for established tasks, but perform less well on de novo tasks. In addition, LLMs can assist sensemaking by acting as an intermediary input to formal theory testing.

Large Language Models (LLMs) exhibit extensive knowledge about the world, but most evaluations have been limited to global or anglocentric subjects. This raises the question of how well these models perform on topics relevant to other cultures, whose presence on the web is not that prominent. To address this gap, we introduce BertaQA, a multiple-choice trivia dataset that is parallel in English and Basque. The dataset consists of a local subset with questions pertinent to the Basque culture, and a global subset with questions of broader interest. We find that state-of-the-art LLMs struggle with local cultural knowledge, even as they excel on global topics. However, we show that continued pre-training in Basque significantly improves the models' performance on Basque culture, even when queried in English. To our knowledge, this is the first solid evidence of knowledge transfer from a low-resource to a high-resource language. Our analysis sheds light on the complex interplay between language and knowledge, and reveals that some prior findings do not fully hold when reassessed on local topics. Our dataset and evaluation code are available under open licenses at https://github.com/juletx/BertaQA.

Hallucination has emerged as the most vulnerable aspect of contemporary Large Language Models (LLMs). In this paper, we introduce the Sorry, Come Again (SCA) prompting, aimed to avoid LLM hallucinations by enhancing comprehension through: (i) optimal paraphrasing and (ii) injecting [PAUSE] tokens to delay LLM generation. First, we provide an in-depth analysis of linguistic nuances: formality, readability, and concreteness of prompts for 21 LLMs, and elucidate how these nuances contribute to hallucinated generation. Prompts with lower readability, formality, or concreteness pose comprehension challenges for LLMs, similar to those faced by humans. In such scenarios, an LLM tends to speculate and generate content based on its imagination (associative memory) to fill these information gaps. Although these speculations may occasionally align with factual information, their accuracy is not assured, often resulting in hallucination. Recent studies reveal that an LLM often neglects the middle sections of extended prompts, a phenomenon termed as lost in the middle. While a specific paraphrase may suit one LLM, the same paraphrased version may elicit a different response from another LLM. Therefore, we propose an optimal paraphrasing technique to identify the most comprehensible paraphrase of a given prompt, evaluated using Integrated Gradient (and its variations) to guarantee that the LLM accurately processes all words. While reading lengthy sentences, humans often pause at various points to better comprehend the meaning read thus far. We have fine-tuned an LLM with injected [PAUSE] tokens, allowing the LLM to pause while reading lengthier prompts. This has brought several key contributions: (i) determining the optimal position to inject [PAUSE], (ii) determining the number of [PAUSE] tokens to be inserted, and (iii) introducing reverse proxy tuning to fine-tune the LLM for [PAUSE] insertion.

To make large language models (LLMs) more helpful across diverse cultures, it is essential to have effective cultural knowledge benchmarks to measure and track our progress. Effective benchmarks need to be robust, diverse, and challenging. We introduce CulturalBench: a set of 1,227 human-written and human-verified questions for effectively assessing LLMs' cultural knowledge, covering 45 global regions including the underrepresented ones like Bangladesh, Zimbabwe, and Peru. Questions - each verified by five independent annotators - span 17 diverse topics ranging from food preferences to greeting etiquettes. We evaluate models on two setups: CulturalBench-Easy and CulturalBench-Hard which share the same questions but asked differently. We find that LLMs are sensitive to such difference in setups (e.g., GPT-4o with 27.3% difference). Compared to human performance (92.6% accuracy), CulturalBench-Hard is more challenging for frontier LLMs with the best performing model (GPT-4o) at only 61.5% and the worst (Llama3-8b) at 21.4%. Moreover, we find that LLMs often struggle with tricky questions that have multiple correct answers (e.g., What utensils do the Chinese usually use?), revealing a tendency to converge to a single answer. Our results also indicate that OpenAI GPT-4o substantially outperform other proprietary and open source models in questions related to all but one region (Oceania). Nonetheless, all models consistently underperform on questions related to South America and the Middle East.

Although commonsense reasoning is greatly shaped by cultural and geographical factors, previous studies on language models have predominantly centered on English cultures, potentially resulting in an Anglocentric bias. In this paper, we introduce IndoCulture, aimed at understanding the influence of geographical factors on language model reasoning ability, with a specific emphasis on the diverse cultures found within eleven Indonesian provinces. In contrast to prior works that relied on templates (Yin et al., 2022) and online scrapping (Fung et al., 2024), we created IndoCulture by asking local people to manually develop the context and plausible options based on predefined topics. Evaluations of 23 language models reveal several insights: (1) even the best open-source model struggles with an accuracy of 53.2%, (2) models often provide more accurate predictions for specific provinces, such as Bali and West Java, and (3) the inclusion of location contexts enhances performance, especially in larger models like GPT-4, emphasizing the significance of geographical context in commonsense reasoning.

As large language models (LLMs) become increasingly central to Arabic NLP applications, evaluating their understanding of regional dialects and cultural nuances is essential, particularly in linguistically diverse settings like Saudi Arabia. This paper introduces Absher, a comprehensive benchmark specifically designed to assess LLMs performance across major Saudi dialects. Absher comprises over 18,000 multiple-choice questions spanning six distinct categories: Meaning, True/False, Fill-in-the-Blank, Contextual Usage, Cultural Interpretation, and Location Recognition. These questions are derived from a curated dataset of dialectal words, phrases, and proverbs sourced from various regions of Saudi Arabia. We evaluate several state-of-the-art LLMs, including multilingual and Arabic-specific models. We also provide detailed insights into their capabilities and limitations. Our results reveal notable performance gaps, particularly in tasks requiring cultural inference or contextual understanding. Our findings highlight the urgent need for dialect-aware training and culturally aligned evaluation methodologies to improve LLMs performance in real-world Arabic applications.

In this work, we propose and evaluate the feasibility of a two-stage pipeline to evaluate literary machine translation, in a fine-grained manner, from English to Korean. The results show that our framework provides fine-grained, interpretable metrics suited for literary translation and obtains a higher correlation with human judgment than traditional machine translation metrics. Nonetheless, it still fails to match inter-human agreement, especially in metrics like Korean Honorifics. We also observe that LLMs tend to favor translations generated by other LLMs, and we highlight the necessity of developing more sophisticated evaluation methods to ensure accurate and culturally sensitive machine translation of literary works.

In this paper, we explore the use of large language models to assess human interpretations of real world events. To do so, we use a language model trained prior to 2020 to artificially generate news articles concerning COVID-19 given the headlines of actual articles written during the pandemic. We then compare stylistic qualities of our artificially generated corpus with a news corpus, in this case 5,082 articles produced by CBC News between January 23 and May 5, 2020. We find our artificially generated articles exhibits a considerably more negative attitude towards COVID and a significantly lower reliance on geopolitical framing. Our methods and results hold importance for researchers seeking to simulate large scale cultural processes via recent breakthroughs in text generation.

Large language models (LLMs) face challenges in aligning with diverse cultural values despite their remarkable performance in generation, which stems from inherent monocultural biases and difficulties in capturing nuanced cultural semantics. Existing methods lack adaptability to unkown culture after finetuning. Inspired by cultural geography across five continents, we propose Cultural Palette, a multi-agent framework for cultural alignment. We first introduce the Pentachromatic Cultural Palette Dataset synthesized using LLMs to capture diverse cultural values from social dialogues across five continents. Building on this, Cultural Palette integrates five continent-level alignment agents with a meta-agent using our superior Cultural MoErges alignment technique by dynamically activating relevant cultural expertise based on user prompts to adapting new culture, which outperforms other joint and merging alignment strategies in overall cultural value alignment. Each continent agent generates a cultural draft, which is then refined and self-regulated by the meta-agent to produce the final culturally aligned response. Experiments across various countries demonstrate that Cultural Palette surpasses existing baselines in cultural alignment.

This study explores the effectiveness of Large Language Models (LLMs) in creating personalized "mirror stories" that reflect and resonate with individual readers' identities, addressing the significant lack of diversity in literature. We present MirrorStories, a corpus of 1,500 personalized short stories generated by integrating elements such as name, gender, age, ethnicity, reader interest, and story moral. We demonstrate that LLMs can effectively incorporate diverse identity elements into narratives, with human evaluators identifying personalized elements in the stories with high accuracy. Through a comprehensive evaluation involving 26 diverse human judges, we compare the effectiveness of MirrorStories against generic narratives. We find that personalized LLM-generated stories not only outscore generic human-written and LLM-generated ones across all metrics of engagement (with average ratings of 4.22 versus 3.37 on a 5-point scale), but also achieve higher textual diversity while preserving the intended moral. We also provide analyses that include bias assessments and a study on the potential for integrating images into personalized stories.

We evaluate a range of recent LLMs on English creative writing, a challenging and complex task that requires imagination, coherence, and style. We use a difficult, open-ended scenario chosen to avoid training data reuse: an epic narration of a single combat between Ignatius J. Reilly, the protagonist of the Pulitzer Prize-winning novel A Confederacy of Dunces (1980), and a pterodactyl, a prehistoric flying reptile. We ask several LLMs and humans to write such a story and conduct a human evalution involving various criteria such as fluency, coherence, originality, humor, and style. Our results show that some state-of-the-art commercial LLMs match or slightly outperform our writers in most dimensions; whereas open-source LLMs lag behind. Humans retain an edge in creativity, while humor shows a binary divide between LLMs that can handle it comparably to humans and those that fail at it. We discuss the implications and limitations of our study and suggest directions for future research.

As Large Language Models (LLMs) continue to advance in their ability to write human-like text, a key challenge remains around their tendency to hallucinate generating content that appears factual but is ungrounded. This issue of hallucination is arguably the biggest hindrance to safely deploying these powerful LLMs into real-world production systems that impact people's lives. The journey toward widespread adoption of LLMs in practical settings heavily relies on addressing and mitigating hallucinations. Unlike traditional AI systems focused on limited tasks, LLMs have been exposed to vast amounts of online text data during training. While this allows them to display impressive language fluency, it also means they are capable of extrapolating information from the biases in training data, misinterpreting ambiguous prompts, or modifying the information to align superficially with the input. This becomes hugely alarming when we rely on language generation capabilities for sensitive applications, such as summarizing medical records, financial analysis reports, etc. This paper presents a comprehensive survey of over 32 techniques developed to mitigate hallucination in LLMs. Notable among these are Retrieval Augmented Generation (Lewis et al, 2021), Knowledge Retrieval (Varshney et al,2023), CoNLI (Lei et al, 2023), and CoVe (Dhuliawala et al, 2023). Furthermore, we introduce a detailed taxonomy categorizing these methods based on various parameters, such as dataset utilization, common tasks, feedback mechanisms, and retriever types. This classification helps distinguish the diverse approaches specifically designed to tackle hallucination issues in LLMs. Additionally, we analyze the challenges and limitations inherent in these techniques, providing a solid foundation for future research in addressing hallucinations and related phenomena within the realm of LLMs.

Natural language processing (NLP) has witnessed a profound impact of large language models (LLMs) that excel in a multitude of tasks. However, the limitation of LLMs in multilingual settings, particularly in underrepresented languages, remains a significant hurdle. This thesis aims to bridge the gap in NLP research and development by focusing on underrepresented languages. A comprehensive evaluation of LLMs is conducted to assess their capabilities in these languages, revealing the challenges of multilingual and multicultural generalization. Addressing the multilingual generalization gap, this thesis proposes data-and-compute-efficient methods to mitigate the disparity in LLM ability in underrepresented languages, allowing better generalization on underrepresented languages without the loss of task generalization ability. The proposed solutions cover cross-lingual continual instruction tuning, retrieval-based cross-lingual in-context learning, and in-context query alignment. Furthermore, a novel method to measure cultural values alignment between LLMs operating in different languages is proposed, ensuring cultural sensitivity and inclusivity. These contributions aim to enhance the multilingual and multicultural alignment of LLMs in underrepresented languages, ultimately advancing the NLP field toward greater equality and inclusiveness.

This paper presents a systematic defense of large language model (LLM) hallucinations or 'confabulations' as a potential resource instead of a categorically negative pitfall. The standard view is that confabulations are inherently problematic and AI research should eliminate this flaw. In this paper, we argue and empirically demonstrate that measurable semantic characteristics of LLM confabulations mirror a human propensity to utilize increased narrativity as a cognitive resource for sense-making and communication. In other words, it has potential value. Specifically, we analyze popular hallucination benchmarks and reveal that hallucinated outputs display increased levels of narrativity and semantic coherence relative to veridical outputs. This finding reveals a tension in our usually dismissive understandings of confabulation. It suggests, counter-intuitively, that the tendency for LLMs to confabulate may be intimately associated with a positive capacity for coherent narrative-text generation.

Large language models (LLMs) have emerged as pivotal contributors in contemporary natural language processing and are increasingly being applied across a diverse range of industries. However, these large-scale probabilistic statistical models cannot currently ensure the requisite quality in professional content generation. These models often produce hallucinated text, compromising their practical utility in professional contexts. To assess the authentic reliability of LLMs in text generation, numerous initiatives have developed benchmark evaluations for hallucination phenomena. Nevertheless, these benchmarks frequently utilize constrained generation techniques due to cost and temporal constraints. These techniques encompass the use of directed hallucination induction and strategies that deliberately alter authentic text to produce hallucinations. These approaches are not congruent with the unrestricted text generation demanded by real-world applications. Furthermore, a well-established Chinese-language dataset dedicated to the evaluation of hallucinations in text generation is presently lacking. Consequently, we have developed an Unconstrained Hallucination Generation Evaluation (UHGEval) benchmark, designed to compile outputs produced with minimal restrictions by LLMs. Concurrently, we have established a comprehensive benchmark evaluation framework to aid subsequent researchers in undertaking scalable and reproducible experiments. We have also executed extensive experiments, evaluating prominent Chinese language models and the GPT series models to derive professional performance insights regarding hallucination challenges.

Evaluating Large Language Models (LLMs) in low-resource and linguistically diverse languages remains a significant challenge in NLP, particularly for languages using non-Latin scripts like those spoken in India. Existing benchmarks predominantly focus on English, leaving substantial gaps in assessing LLM capabilities in these languages. We introduce MILU, a Multi task Indic Language Understanding Benchmark, a comprehensive evaluation benchmark designed to address this gap. MILU spans 8 domains and 42 subjects across 11 Indic languages, reflecting both general and culturally specific knowledge. With an India-centric design, incorporates material from regional and state-level examinations, covering topics such as local history, arts, festivals, and laws, alongside standard subjects like science and mathematics. We evaluate over 42 LLMs, and find that current LLMs struggle with MILU, with GPT-4o achieving the highest average accuracy at 72 percent. Open multilingual models outperform language-specific fine-tuned models, which perform only slightly better than random baselines. Models also perform better in high resource languages as compared to low resource ones. Domain-wise analysis indicates that models perform poorly in culturally relevant areas like Arts and Humanities, Law and Governance compared to general fields like STEM. To the best of our knowledge, MILU is the first of its kind benchmark focused on Indic languages, serving as a crucial step towards comprehensive cultural evaluation. All code, benchmarks, and artifacts will be made publicly available to foster open research.

State-of-the-art language models (LMs) are notoriously susceptible to generating hallucinated information. Such inaccurate outputs not only undermine the reliability of these models but also limit their use and raise serious concerns about misinformation and propaganda. In this work, we focus on hallucinated book and article references and present them as the "model organism" of language model hallucination research, due to their frequent and easy-to-discern nature. We posit that if a language model cites a particular reference in its output, then it should ideally possess sufficient information about its authors and content, among other relevant details. Using this basic insight, we illustrate that one can identify hallucinated references without ever consulting any external resources, by asking a set of direct or indirect queries to the language model about the references. These queries can be considered as "consistency checks." Our findings highlight that while LMs, including GPT-4, often produce inconsistent author lists for hallucinated references, they also often accurately recall the authors of real references. In this sense, the LM can be said to "know" when it is hallucinating references. Furthermore, these findings show how hallucinated references can be dissected to shed light on their nature. Replication code and results can be found at https://github.com/microsoft/hallucinated-references.

Africa's rich linguistic heritage remains underrepresented in NLP, largely due to historical policies that favor foreign languages and create significant data inequities. In this paper, we integrate theoretical insights on Africa's language landscape with an empirical evaluation using Sahara - a comprehensive benchmark curated from large-scale, publicly accessible datasets capturing the continent's linguistic diversity. By systematically assessing the performance of leading large language models (LLMs) on Sahara, we demonstrate how policy-induced data variations directly impact model effectiveness across African languages. Our findings reveal that while a few languages perform reasonably well, many Indigenous languages remain marginalized due to sparse data. Leveraging these insights, we offer actionable recommendations for policy reforms and inclusive data practices. Overall, our work underscores the urgent need for a dual approach - combining theoretical understanding with empirical evaluation - to foster linguistic diversity in AI for African communities.

Text-to-image diffusion models have recently enabled the creation of visually compelling, detailed images from textual prompts. However, their ability to accurately represent various cultural nuances remains an open question. In our work, we introduce CultDiff benchmark, evaluating state-of-the-art diffusion models whether they can generate culturally specific images spanning ten countries. We show that these models often fail to generate cultural artifacts in architecture, clothing, and food, especially for underrepresented country regions, by conducting a fine-grained analysis of different similarity aspects, revealing significant disparities in cultural relevance, description fidelity, and realism compared to real-world reference images. With the collected human evaluations, we develop a neural-based image-image similarity metric, namely, CultDiff-S, to predict human judgment on real and generated images with cultural artifacts. Our work highlights the need for more inclusive generative AI systems and equitable dataset representation over a wide range of cultures.

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

We introduce a corpus of 7,032 sentences rated by human annotators for formality, informativeness, and implicature on a 1-7 scale. The corpus was annotated using Amazon Mechanical Turk. Reliability in the obtained judgments was examined by comparing mean ratings across two MTurk experiments, and correlation with pilot annotations (on sentence formality) conducted in a more controlled setting. Despite the subjectivity and inherent difficulty of the annotation task, correlations between mean ratings were quite encouraging, especially on formality and informativeness. We further explored correlation between the three linguistic variables, genre-wise variation of ratings and correlations within genres, compatibility with automatic stylistic scoring, and sentential make-up of a document in terms of style. To date, our corpus is the largest sentence-level annotated corpus released for formality, informativeness, and implicature.

Large Language Models (LLMs) are increasingly being used to generate synthetic data for training and evaluating models. However, it is unclear whether they can generate a good quality of question answering (QA) dataset that incorporates knowledge and cultural nuance embedded in a language, especially for low-resource languages. In this study, we investigate the effectiveness of using LLMs in generating culturally relevant commonsense QA datasets for Indonesian and Sundanese languages. To do so, we create datasets for these languages using various methods involving both LLMs and human annotators, resulting in ~4.5K questions per language (~9K in total), making our dataset the largest of its kind. Our experiments show that automatic data adaptation from an existing English dataset is less effective for Sundanese. Interestingly, using the direct generation method on the target language, GPT-4 Turbo can generate questions with adequate general knowledge in both languages, albeit not as culturally 'deep' as humans. We also observe a higher occurrence of fluency errors in the Sundanese dataset, highlighting the discrepancy between medium- and lower-resource languages.

In this work, we evaluate the capacity for foundation models to retrieve encyclopedic knowledge across a wide range of languages, topics, and contexts. To support this effort, we 1) produce a new dataset containing 303k factual associations in 20 different languages, 2) formulate a new counterfactual knowledge assessment, Polyglot or Not, and 3) benchmark 5 foundation models in a multilingual setting and a diverse set of 20 models in an English-only setting. We observed significant accuracy differences in models of interest, with Meta's LLaMA topping both the multilingual and English-only assessments. Error analysis reveals a significant deficiency in LLaMA's ability to retrieve facts in languages written in the Cyrillic script and gaps in its understanding of facts based on the location and gender of entailed subjects. Ultimately, we argue that the promise of utilizing foundation language models as bonafide polyglots is greatly diminished when they are tasked with retrieving information in languages other than English. Supporting code (https://github.com/daniel-furman/Polyglot-or-Not) and dataset (https://huggingface.co/datasets/Polyglot-or-Not/Fact-Completion) are openly released.

Dialect differences caused by regional, social, and economic factors cause performance discrepancies for many groups of language technology users. Inclusive and equitable language technology must critically be dialect invariant, meaning that performance remains constant over dialectal shifts. Current systems often fall short of this ideal since they are designed and tested on a single dialect: Standard American English (SAE). We introduce a suite of resources for evaluating and achieving English dialect invariance. The resource is called Multi-VALUE, a controllable rule-based translation system spanning 50 English dialects and 189 unique linguistic features. Multi-VALUE maps SAE to synthetic forms of each dialect. First, we use this system to stress tests question answering, machine translation, and semantic parsing. Stress tests reveal significant performance disparities for leading models on non-standard dialects. Second, we use this system as a data augmentation technique to improve the dialect robustness of existing systems. Finally, we partner with native speakers of Chicano and Indian English to release new gold-standard variants of the popular CoQA task. To execute the transformation code, run model checkpoints, and download both synthetic and gold-standard dialectal benchmark datasets, see http://value-nlp.org.

Warning: this paper contains content that may be offensive or upsetting Hate speech moderation on global platforms poses unique challenges due to the multimodal and multilingual nature of content, along with the varying cultural perceptions. How well do current vision-language models (VLMs) navigate these nuances? To investigate this, we create the first multimodal and multilingual parallel hate speech dataset, annotated by a multicultural set of annotators, called Multi3Hate. It contains 300 parallel meme samples across 5 languages: English, German, Spanish, Hindi, and Mandarin. We demonstrate that cultural background significantly affects multimodal hate speech annotation in our dataset. The average pairwise agreement among countries is just 74%, significantly lower than that of randomly selected annotator groups. Our qualitative analysis indicates that the lowest pairwise label agreement-only 67% between the USA and India-can be attributed to cultural factors. We then conduct experiments with 5 large VLMs in a zero-shot setting, finding that these models align more closely with annotations from the US than with those from other cultures, even when the memes and prompts are presented in the dominant language of the other culture. Code and dataset are available at https://github.com/MinhDucBui/Multi3Hate.

Large Language Models (LLMs) store and retrieve vast amounts of factual knowledge acquired during pre-training. Prior research has localized and identified mechanisms behind knowledge recall; however, it has primarily focused on English monolingual models. The question of how these processes generalize to other languages and multilingual LLMs remains unexplored. In this paper, we address this gap by conducting a comprehensive analysis of two highly multilingual LLMs. We assess the extent to which previously identified components and mechanisms of factual recall in English apply to a multilingual context. Then, we examine when language plays a role in the recall process, uncovering evidence of language-independent and language-dependent mechanisms.

No two authors write alike. Personal flourishes invoked in written narratives, from lexicon to rhetorical devices, imply a particular author--what literary theorists label the implied or virtual author; distinct from the real author or narrator of a text. Early large language models trained on unfiltered training sets drawn from a variety of discordant sources yielded incoherent personalities, problematic for conversational tasks but proving useful for sampling literature from multiple perspectives. Successes in alignment research in recent years have allowed researchers to impose subjectively consistent personae on language models via instruction tuning and reinforcement learning from human feedback (RLHF), but whether aligned models retain the ability to model an arbitrary virtual author has received little scrutiny. By studying 4,374 stories sampled from three OpenAI language models, we show successive versions of GPT-3 suffer from increasing degrees of "mode collapse" whereby overfitting the model during alignment constrains it from generalizing over authorship: models suffering from mode collapse become unable to assume a multiplicity of perspectives. Our method and results are significant for researchers seeking to employ language models in sociological simulations.

Large Language Models (LLMs) have shown a tremendous capacity for generating literary text. However, their effectiveness in generating children's stories has yet to be thoroughly examined. In this study, we evaluate the trustworthiness of children's stories generated by LLMs using various measures, and we compare and contrast our results with both old and new children's stories to better assess their significance. Our findings suggest that LLMs still struggle to generate children's stories at the level of quality and nuance found in actual stories

Prior research has investigated the impact of various linguistic features on cross-lingual transfer performance. In this study, we investigate the manner in which this effect can be mapped onto the representation space. While past studies have focused on the impact on cross-lingual alignment in multilingual language models during fine-tuning, this study examines the absolute evolution of the respective language representation spaces produced by MLLMs. We place a specific emphasis on the role of linguistic characteristics and investigate their inter-correlation with the impact on representation spaces and cross-lingual transfer performance. Additionally, this paper provides preliminary evidence of how these findings can be leveraged to enhance transfer to linguistically distant languages.

Probabilistic text generators have been used to produce fake scientific papers for more than a decade. Such nonsensical papers are easily detected by both human and machine. Now more complex AI-powered generation techniques produce texts indistinguishable from that of humans and the generation of scientific texts from a few keywords has been documented. Our study introduces the concept of tortured phrases: unexpected weird phrases in lieu of established ones, such as 'counterfeit consciousness' instead of 'artificial intelligence.' We combed the literature for tortured phrases and study one reputable journal where these concentrated en masse. Hypothesising the use of advanced language models we ran a detector on the abstracts of recent articles of this journal and on several control sets. The pairwise comparisons reveal a concentration of abstracts flagged as 'synthetic' in the journal. We also highlight irregularities in its operation, such as abrupt changes in editorial timelines. We substantiate our call for investigation by analysing several individual dubious articles, stressing questionable features: tortured writing style, citation of non-existent literature, and unacknowledged image reuse. Surprisingly, some websites offer to rewrite texts for free, generating gobbledegook full of tortured phrases. We believe some authors used rewritten texts to pad their manuscripts. We wish to raise the awareness on publications containing such questionable AI-generated or rewritten texts that passed (poor) peer review. Deception with synthetic texts threatens the integrity of the scientific literature.

Despite the rapid development of large language models (LLMs) for the Korean language, there remains an obvious lack of benchmark datasets that test the requisite Korean cultural and linguistic knowledge. Because many existing Korean benchmark datasets are derived from the English counterparts through translation, they often overlook the different cultural contexts. For the few benchmark datasets that are sourced from Korean data capturing cultural knowledge, only narrow tasks such as bias and hate speech detection are offered. To address this gap, we introduce a benchmark of Cultural and Linguistic Intelligence in Korean (CLIcK), a dataset comprising 1,995 QA pairs. CLIcK sources its data from official Korean exams and textbooks, partitioning the questions into eleven categories under the two main categories of language and culture. For each instance in CLIcK, we provide fine-grained annotation of which cultural and linguistic knowledge is required to answer the question correctly. Using CLIcK, we test 13 language models to assess their performance. Our evaluation uncovers insights into their performances across the categories, as well as the diverse factors affecting their comprehension. CLIcK offers the first large-scale comprehensive Korean-centric analysis of LLMs' proficiency in Korean culture and language.

Recent advancements in Large Language Models (LLMs) have significantly enhanced their ability to generate and manipulate human language, highlighting their potential across various applications. Evaluating LLMs in languages other than English is crucial for ensuring their linguistic versatility, cultural relevance, and applicability in diverse global contexts, thus broadening their usability and effectiveness. We tackle this challenge by introducing a structured benchmark using the INVALSI tests, a set of well-established assessments designed to measure educational competencies across Italy. Our study makes three primary contributions: Firstly, we adapt the INVALSI benchmark for automated LLM evaluation, which involves rigorous adaptation of the test format to suit automated processing while retaining the essence of the original tests. Secondly, we provide a detailed assessment of current LLMs, offering a crucial reference point for the academic community. Finally, we visually compare the performance of these models against human results. Additionally, researchers are invited to submit their models for ongoing evaluation, ensuring the benchmark remains a current and valuable resource.

Inspiration is linked to various positive outcomes, such as increased creativity, productivity, and happiness. Although inspiration has great potential, there has been limited effort toward identifying content that is inspiring, as opposed to just engaging or positive. Additionally, most research has concentrated on Western data, with little attention paid to other cultures. This work is the first to study cross-cultural inspiration through machine learning methods. We aim to identify and analyze real and AI-generated cross-cultural inspiring posts. To this end, we compile and make publicly available the InspAIred dataset, which consists of 2,000 real inspiring posts, 2,000 real non-inspiring posts, and 2,000 generated inspiring posts evenly distributed across India and the UK. The real posts are sourced from Reddit, while the generated posts are created using the GPT-4 model. Using this dataset, we conduct extensive computational linguistic analyses to (1) compare inspiring content across cultures, (2) compare AI-generated inspiring posts to real inspiring posts, and (3) determine if detection models can accurately distinguish between inspiring content across cultures and data sources.

We introduce a professionally translated extension of the TruthfulQA benchmark designed to evaluate truthfulness in Basque, Catalan, Galician, and Spanish. Truthfulness evaluations of large language models (LLMs) have primarily been conducted in English. However, the ability of LLMs to maintain truthfulness across languages remains under-explored. Our study evaluates 12 state-of-the-art open LLMs, comparing base and instruction-tuned models using human evaluation, multiple-choice metrics, and LLM-as-a-Judge scoring. Our findings reveal that, while LLMs perform best in English and worst in Basque (the lowest-resourced language), overall truthfulness discrepancies across languages are smaller than anticipated. Furthermore, we show that LLM-as-a-Judge correlates more closely with human judgments than multiple-choice metrics, and that informativeness plays a critical role in truthfulness assessment. Our results also indicate that machine translation provides a viable approach for extending truthfulness benchmarks to additional languages, offering a scalable alternative to professional translation. Finally, we observe that universal knowledge questions are better handled across languages than context- and time-dependent ones, highlighting the need for truthfulness evaluations that account for cultural and temporal variability. Dataset and code are publicly available under open licenses.

Theory of Mind (ToM) refers to the cognitive ability to infer and attribute mental states to oneself and others. As large language models (LLMs) are increasingly evaluated for social and cognitive capabilities, it remains unclear to what extent these models demonstrate ToM across diverse languages and cultural contexts. In this paper, we introduce a comprehensive study of multilingual ToM capabilities aimed at addressing this gap. Our approach includes two key components: (1) We translate existing ToM datasets into multiple languages, effectively creating a multilingual ToM dataset and (2) We enrich these translations with culturally specific elements to reflect the social and cognitive scenarios relevant to diverse populations. We conduct extensive evaluations of six state-of-the-art LLMs to measure their ToM performance across both the translated and culturally adapted datasets. The results highlight the influence of linguistic and cultural diversity on the models' ability to exhibit ToM, and questions their social reasoning capabilities. This work lays the groundwork for future research into enhancing LLMs' cross-cultural social cognition and contributes to the development of more culturally aware and socially intelligent AI systems. All our data and code are publicly available.

In this era of rapid technological advancements, communication continues to evolve as new linguistic phenomena emerge. Among these is Arabizi, a hybrid form of Arabic that incorporates Latin characters and numbers to represent the spoken dialects of Arab communities. Arabizi is widely used on social media and allows people to communicate in an informal and dynamic way, but it poses significant challenges for machine translation due to its lack of formal structure and deeply embedded cultural nuances. This case study arises from a growing need to translate Arabizi for gisting purposes. It evaluates the capacity of different LLMs to decode and translate Arabizi, focusing on multiple Arabic dialects that have rarely been studied up until now. Using a combination of human evaluators and automatic metrics, this research project investigates the model's performance in translating Arabizi into both Modern Standard Arabic and English. Key questions explored include which dialects are translated most effectively and whether translations into English surpass those into Arabic.

As language models achieve increasingly human-like capabilities in conversational text generation, a critical question emerges: to what extent can these systems simulate the characteristics of specific individuals? To evaluate this, we introduce IMPersona, a framework for evaluating LMs at impersonating specific individuals' writing style and personal knowledge. Using supervised fine-tuning and a hierarchical memory-inspired retrieval system, we demonstrate that even modestly sized open-source models, such as Llama-3.1-8B-Instruct, can achieve impersonation abilities at concerning levels. In blind conversation experiments, participants (mis)identified our fine-tuned models with memory integration as human in 44.44% of interactions, compared to just 25.00% for the best prompting-based approach. We analyze these results to propose detection methods and defense strategies against such impersonation attempts. Our findings raise important questions about both the potential applications and risks of personalized language models, particularly regarding privacy, security, and the ethical deployment of such technologies in real-world contexts.

Aligning language models with human values is crucial, especially as they become more integrated into everyday life. While models are often adapted to user preferences, it is equally important to ensure they align with moral norms and behaviours in real-world social situations. Despite significant progress in languages like English and Chinese, French has seen little attention in this area, leaving a gap in understanding how LLMs handle moral reasoning in this language. To address this gap, we introduce Histoires Morales, a French dataset derived from Moral Stories, created through translation and subsequently refined with the assistance of native speakers to guarantee grammatical accuracy and adaptation to the French cultural context. We also rely on annotations of the moral values within the dataset to ensure their alignment with French norms. Histoires Morales covers a wide range of social situations, including differences in tipping practices, expressions of honesty in relationships, and responsibilities toward animals. To foster future research, we also conduct preliminary experiments on the alignment of multilingual models on French and English data and the robustness of the alignment. We find that while LLMs are generally aligned with human moral norms by default, they can be easily influenced with user-preference optimization for both moral and immoral data.

This paper investigates the propagation of harmful information in multilingual large language models (LLMs) and evaluates the efficacy of various unlearning methods. We demonstrate that fake information, regardless of the language it is in, once introduced into these models through training data, can spread across different languages, compromising the integrity and reliability of the generated content. Our findings reveal that standard unlearning techniques, which typically focus on English data, are insufficient in mitigating the spread of harmful content in multilingual contexts and could inadvertently reinforce harmful content across languages. We show that only by addressing harmful responses in both English and the original language of the harmful data can we effectively eliminate generations for all languages. This underscores the critical need for comprehensive unlearning strategies that consider the multilingual nature of modern LLMs to enhance their safety and reliability across diverse linguistic landscapes.

Language models have been increasingly popular for automatic creativity assessment, generating semantic distances to objectively measure the quality of creative ideas. However, there is currently a lack of an automatic assessment system for evaluating creative ideas in the Chinese language. To address this gap, we developed TransDis, a scoring system using transformer-based language models, capable of providing valid originality (quality) and flexibility (variety) scores for Alternative Uses Task (AUT) responses in Chinese. Study 1 demonstrated that the latent model-rated originality factor, comprised of three transformer-based models, strongly predicted human originality ratings, and the model-rated flexibility strongly correlated with human flexibility ratings as well. Criterion validity analyses indicated that model-rated originality and flexibility positively correlated to other creativity measures, demonstrating similar validity to human ratings. Study 2 & 3 showed that TransDis effectively distinguished participants instructed to provide creative vs. common uses (Study 2) and participants instructed to generate ideas in a flexible vs. persistent way (Study 3). Our findings suggest that TransDis can be a reliable and low-cost tool for measuring idea originality and flexibility in Chinese language, potentially paving the way for automatic creativity assessment in other languages. We offer an open platform to compute originality and flexibility for AUT responses in Chinese and over 50 other languages (https://osf.io/59jv2/).

Recent advances in Natural Language Processing (NLP) have underscored the crucial role of high-quality datasets in building large language models (LLMs). However, while extensive resources and analyses exist for English, the landscape for East Asian languages - particularly Chinese, Japanese, and Korean (CJK) - remains fragmented and underexplored, despite these languages together serving over 1.6 billion speakers. To address this gap, we investigate the HuggingFace ecosystem from a cross-linguistic perspective, focusing on how cultural norms, research environments, and institutional practices shape dataset availability and quality. Drawing on more than 3,300 datasets, we employ quantitative and qualitative methods to examine how these factors drive distinct creation and curation patterns across Chinese, Japanese, and Korean NLP communities. Our findings highlight the large-scale and often institution-driven nature of Chinese datasets, grassroots community-led development in Korean NLP, and an entertainment- and subculture-focused emphasis on Japanese collections. By uncovering these patterns, we reveal practical strategies for enhancing dataset documentation, licensing clarity, and cross-lingual resource sharing - ultimately guiding more effective and culturally attuned LLM development in East Asia. We conclude by discussing best practices for future dataset curation and collaboration, aiming to strengthen resource development across all three languages.

Evaluation of multilingual Large Language Models (LLMs) is challenging due to a variety of factors -- the lack of benchmarks with sufficient linguistic diversity, contamination of popular benchmarks into LLM pre-training data and the lack of local, cultural nuances in translated benchmarks. In this work, we study human and LLM-based evaluation in a multilingual, multi-cultural setting. We evaluate 30 models across 10 Indic languages by conducting 90K human evaluations and 30K LLM-based evaluations and find that models such as GPT-4o and Llama-3 70B consistently perform best for most Indic languages. We build leaderboards for two evaluation settings - pairwise comparison and direct assessment and analyse the agreement between humans and LLMs. We find that humans and LLMs agree fairly well in the pairwise setting but the agreement drops for direct assessment evaluation especially for languages such as Bengali and Odia. We also check for various biases in human and LLM-based evaluation and find evidence of self-bias in the GPT-based evaluator. Our work presents a significant step towards scaling up multilingual evaluation of LLMs.

With the rapid emergence of novel capabilities in Large Language Models (LLMs), the need for rigorous multilingual and multicultural benchmarks that are integrated has become more pronounced. Though existing LLM benchmarks are capable of evaluating specific capabilities of LLMs in English as well as in various mid- to low-resource languages, including those in the Southeast Asian (SEA) region, a comprehensive and authentic evaluation suite for the SEA languages has not been developed thus far. Here, we present SEA-HELM, a holistic linguistic and cultural LLM evaluation suite that emphasizes SEA languages, comprising five core pillars: (1) NLP Classics, (2) LLM-specifics, (3) SEA Linguistics, (4) SEA Culture, (5) Safety. SEA-HELM currently supports Filipino, Indonesian, Tamil, Thai, and Vietnamese. We also introduce the SEA-HELM leaderboard, which allows users to understand models' multilingual and multicultural performance in a systematic and user-friendly manner.

Recent Large Language Models (LLMs) have shown remarkable capabilities in mimicking fictional characters or real humans in conversational settings. However, the realism and consistency of these responses can be further enhanced by providing richer information of the agent being mimicked. In this paper, we propose a novel approach to generate more realistic and consistent responses from LLMs, leveraging five senses, attributes, emotional states, relationship with the interlocutor, and memories. By incorporating these factors, we aim to increase the LLM's capacity for generating natural and realistic reactions in conversational exchanges. Through our research, we expect to contribute to the development of LLMs that demonstrate improved capabilities in mimicking fictional characters. We release a new benchmark dataset and all our codes, prompts, and sample results on our Github: https://github.com/srafsasm/InfoRichBot

Despite the remarkable achievements of large language models (LLMs) in various tasks, there remains a linguistic bias that favors high-resource languages, such as English, often at the expense of low-resource and regional languages. To address this imbalance, we introduce SeaLLMs, an innovative series of language models that specifically focuses on Southeast Asian (SEA) languages. SeaLLMs are built upon the Llama-2 model and further advanced through continued pre-training with an extended vocabulary, specialized instruction and alignment tuning to better capture the intricacies of regional languages. This allows them to respect and reflect local cultural norms, customs, stylistic preferences, and legal considerations. Our comprehensive evaluation demonstrates that SeaLLM-13b models exhibit superior performance across a wide spectrum of linguistic tasks and assistant-style instruction-following capabilities relative to comparable open-source models. Moreover, they outperform ChatGPT-3.5 in non-Latin languages, such as Thai, Khmer, Lao, and Burmese, by large margins while remaining lightweight and cost-effective to operate.

NLP research has increasingly focused on subjective tasks such as emotion analysis. However, existing emotion benchmarks suffer from two major shortcomings: (1) they largely rely on keyword-based emotion recognition, overlooking crucial cultural dimensions required for deeper emotion understanding, and (2) many are created by translating English-annotated data into other languages, leading to potentially unreliable evaluation. To address these issues, we introduce Cultural Lenses on Emotion (CuLEmo), the first benchmark designed to evaluate culture-aware emotion prediction across six languages: Amharic, Arabic, English, German, Hindi, and Spanish. CuLEmo comprises 400 crafted questions per language, each requiring nuanced cultural reasoning and understanding. We use this benchmark to evaluate several state-of-the-art LLMs on culture-aware emotion prediction and sentiment analysis tasks. Our findings reveal that (1) emotion conceptualizations vary significantly across languages and cultures, (2) LLMs performance likewise varies by language and cultural context, and (3) prompting in English with explicit country context often outperforms in-language prompts for culture-aware emotion and sentiment understanding. We hope this benchmark guides future research toward developing more culturally aligned NLP systems.

Foundation models and vision-language pre-training have notably advanced Vision Language Models (VLMs), enabling multimodal processing of visual and linguistic data. However, their performance has been typically assessed on general scene understanding - recognizing objects, attributes, and actions - rather than cultural comprehension. This study introduces CulturalVQA, a visual question-answering benchmark aimed at assessing VLM's geo-diverse cultural understanding. We curate a collection of 2,378 image-question pairs with 1-5 answers per question representing cultures from 11 countries across 5 continents. The questions probe understanding of various facets of culture such as clothing, food, drinks, rituals, and traditions. Benchmarking VLMs on CulturalVQA, including GPT-4V and Gemini, reveals disparity in their level of cultural understanding across regions, with strong cultural understanding capabilities for North America while significantly lower performance for Africa. We observe disparity in their performance across cultural facets too, with clothing, rituals, and traditions seeing higher performances than food and drink. These disparities help us identify areas where VLMs lack cultural understanding and demonstrate the potential of CulturalVQA as a comprehensive evaluation set for gauging VLM progress in understanding diverse cultures.

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI) assistants like ChatGPT and already play an influential role in how humans access information. However, the behavior of LLMs varies depending on their design, training, and use. In this paper, we uncover notable diversity in the ideological stance exhibited across different LLMs and languages in which they are accessed. We do this by prompting a diverse panel of popular LLMs to describe a large number of prominent and controversial personalities from recent world history, both in English and in Chinese. By identifying and analyzing moral assessments reflected in the generated descriptions, we find consistent normative differences between how the same LLM responds in Chinese compared to English. Similarly, we identify normative disagreements between Western and non-Western LLMs about prominent actors in geopolitical conflicts. Furthermore, popularly hypothesized disparities in political goals among Western models are reflected in significant normative differences related to inclusion, social inequality, and political scandals. Our results show that the ideological stance of an LLM often reflects the worldview of its creators. This raises important concerns around technological and regulatory efforts with the stated aim of making LLMs ideologically `unbiased', and it poses risks for political instrumentalization.

Yor\`ub\'a is a widely spoken West African language with a writing system rich in orthographic and tonal diacritics. They provide morphological information, are crucial for lexical disambiguation, pronunciation and are vital for any computational Speech or Natural Language Processing tasks. However diacritic marks are commonly excluded from electronic texts due to limited device and application support as well as general education on proper usage. We report on recent efforts at dataset cultivation. By aggregating and improving disparate texts from the web and various personal libraries, we were able to significantly grow our clean Yor\`ub\'a dataset from a majority Bibilical text corpora with three sources to millions of tokens from over a dozen sources. We evaluate updated diacritic restoration models on a new, general purpose, public-domain Yor\`ub\'a evaluation dataset of modern journalistic news text, selected to be multi-purpose and reflecting contemporary usage. All pre-trained models, datasets and source-code have been released as an open-source project to advance efforts on Yor\`ub\'a language technology.

Tamil, a Dravidian language of South Asia, is a highly diglossic language with two very different registers in everyday use: Literary Tamil (preferred in writing and formal communication) and Spoken Tamil (confined to speech and informal media). Spoken Tamil is under-supported in modern NLP systems. In this paper, we release IruMozhi, a human-annotated dataset of parallel text in Literary and Spoken Tamil. We train classifiers on the task of identifying which variety a text belongs to. We use these models to gauge the availability of pretraining data in Spoken Tamil, to audit the composition of existing labelled datasets for Tamil, and to encourage future work on the variety.

Instruction tuning has emerged as a prominent methodology for teaching Large Language Models (LLMs) to follow instructions. However, current instruction datasets predominantly cater to English or are derived from English-dominated LLMs, resulting in inherent biases toward Western culture. This bias significantly impacts the linguistic structures of non-English languages such as Arabic, which has a distinct grammar reflective of the diverse cultures across the Arab region. This paper addresses this limitation by introducing CIDAR: https://hf.co/datasets/arbml/CIDAR, the first open Arabic instruction-tuning dataset culturally-aligned by human reviewers. CIDAR contains 10,000 instruction and output pairs that represent the Arab region. We discuss the cultural relevance of CIDAR via the analysis and comparison to other models fine-tuned on other datasets. Our experiments show that CIDAR can help enrich research efforts in aligning LLMs with the Arabic culture. All the code is available at https://github.com/ARBML/CIDAR.

This review paper provides a comprehensive overview of large language model (LLM) research directions within Indic languages. Indic languages are those spoken in the Indian subcontinent, including India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Bhutan, among others. These languages have a rich cultural and linguistic heritage and are spoken by over 1.5 billion people worldwide. With the tremendous market potential and growing demand for natural language processing (NLP) based applications in diverse languages, generative applications for Indic languages pose unique challenges and opportunities for research. Our paper deep dives into the recent advancements in Indic generative modeling, contributing with a taxonomy of research directions, tabulating 84 recent publications. Research directions surveyed in this paper include LLM development, fine-tuning existing LLMs, development of corpora, benchmarking and evaluation, as well as publications around specific techniques, tools, and applications. We found that researchers across the publications emphasize the challenges associated with limited data availability, lack of standardization, and the peculiar linguistic complexities of Indic languages. This work aims to serve as a valuable resource for researchers and practitioners working in the field of NLP, particularly those focused on Indic languages, and contributes to the development of more accurate and efficient LLM applications for these languages.

Models for text-to-image synthesis, such as DALL-E~2 and Stable Diffusion, have recently drawn a lot of interest from academia and the general public. These models are capable of producing high-quality images that depict a variety of concepts and styles when conditioned on textual descriptions. However, these models adopt cultural characteristics associated with specific Unicode scripts from their vast amount of training data, which may not be immediately apparent. We show that by simply inserting single non-Latin characters in a textual description, common models reflect cultural stereotypes and biases in their generated images. We analyze this behavior both qualitatively and quantitatively, and identify a model's text encoder as the root cause of the phenomenon. Additionally, malicious users or service providers may try to intentionally bias the image generation to create racist stereotypes by replacing Latin characters with similarly-looking characters from non-Latin scripts, so-called homoglyphs. To mitigate such unnoticed script attacks, we propose a novel homoglyph unlearning method to fine-tune a text encoder, making it robust against homoglyph manipulations.

In this paper we argue that key, often sensational and misleading, claims regarding linguistic capabilities of Large Language Models (LLMs) are based on at least two unfounded assumptions; the assumption of language completeness and the assumption of data completeness. Language completeness assumes that a distinct and complete thing such as `a natural language' exists, the essential characteristics of which can be effectively and comprehensively modelled by an LLM. The assumption of data completeness relies on the belief that a language can be quantified and wholly captured by data. Work within the enactive approach to cognitive science makes clear that, rather than a distinct and complete thing, language is a means or way of acting. Languaging is not the kind of thing that can admit of a complete or comprehensive modelling. From an enactive perspective we identify three key characteristics of enacted language; embodiment, participation, and precariousness, that are absent in LLMs, and likely incompatible in principle with current architectures. We argue that these absences imply that LLMs are not now and cannot in their present form be linguistic agents the way humans are. We illustrate the point in particular through the phenomenon of `algospeak', a recently described pattern of high stakes human language activity in heavily controlled online environments. On the basis of these points, we conclude that sensational and misleading claims about LLM agency and capabilities emerge from a deep misconception of both what human language is and what LLMs are.

While the capabilities of Large Language Models (LLMs) have been studied in both Simplified and Traditional Chinese, it is yet unclear whether LLMs exhibit differential performance when prompted in these two variants of written Chinese. This understanding is critical, as disparities in the quality of LLM responses can perpetuate representational harms by ignoring the different cultural contexts underlying Simplified versus Traditional Chinese, and can exacerbate downstream harms in LLM-facilitated decision-making in domains such as education or hiring. To investigate potential LLM performance disparities, we design two benchmark tasks that reflect real-world scenarios: regional term choice (prompting the LLM to name a described item which is referred to differently in Mainland China and Taiwan), and regional name choice (prompting the LLM to choose who to hire from a list of names in both Simplified and Traditional Chinese). For both tasks, we audit the performance of 11 leading commercial LLM services and open-sourced models -- spanning those primarily trained on English, Simplified Chinese, or Traditional Chinese. Our analyses indicate that biases in LLM responses are dependent on both the task and prompting language: while most LLMs disproportionately favored Simplified Chinese responses in the regional term choice task, they surprisingly favored Traditional Chinese names in the regional name choice task. We find that these disparities may arise from differences in training data representation, written character preferences, and tokenization of Simplified and Traditional Chinese. These findings highlight the need for further analysis of LLM biases; as such, we provide an open-sourced benchmark dataset to foster reproducible evaluations of future LLM behavior across Chinese language variants (https://github.com/brucelyu17/SC-TC-Bench).

The rapid growth of digital communication has driven the widespread use of code-mixing, particularly Hindi-English, in multilingual communities. Existing datasets often focus on romanized text, have limited scope, or rely on synthetic data, which fails to capture realworld language nuances. Human annotations are crucial for assessing the naturalness and acceptability of code-mixed text. To address these challenges, We introduce COMI-LINGUA, the largest manually annotated dataset for code-mixed text, comprising 100,970 instances evaluated by three expert annotators in both Devanagari and Roman scripts. The dataset supports five fundamental NLP tasks: Language Identification, Matrix Language Identification, Part-of-Speech Tagging, Named Entity Recognition, and Translation. We evaluate LLMs on these tasks using COMILINGUA, revealing limitations in current multilingual modeling strategies and emphasizing the need for improved code-mixed text processing capabilities. COMI-LINGUA is publically availabe at: https://huggingface.co/datasets/LingoIITGN/COMI-LINGUA.

Transcribed speech and user-generated text in Arabic typically contain a mixture of Modern Standard Arabic (MSA), the standardized language taught in schools, and Dialectal Arabic (DA), used in daily communications. To handle this variation, previous work in Arabic NLP has focused on Dialect Identification (DI) on the sentence or the token level. However, DI treats the task as binary, whereas we argue that Arabic speakers perceive a spectrum of dialectness, which we operationalize at the sentence level as the Arabic Level of Dialectness (ALDi), a continuous linguistic variable. We introduce the AOC-ALDi dataset (derived from the AOC dataset), containing 127,835 sentences (17% from news articles and 83% from user comments on those articles) which are manually labeled with their level of dialectness. We provide a detailed analysis of AOC-ALDi and show that a model trained on it can effectively identify levels of dialectness on a range of other corpora (including dialects and genres not included in AOC-ALDi), providing a more nuanced picture than traditional DI systems. Through case studies, we illustrate how ALDi can reveal Arabic speakers' stylistic choices in different situations, a useful property for sociolinguistic analyses.

Pre-trained multilingual language models (PMLMs) are commonly used when dealing with data from multiple languages and cross-lingual transfer. However, PMLMs are trained on varying amounts of data for each language. In practice this means their performance is often much better on English than many other languages. We explore to what extent this also applies to moral norms. Do the models capture moral norms from English and impose them on other languages? Do the models exhibit random and thus potentially harmful beliefs in certain languages? Both these issues could negatively impact cross-lingual transfer and potentially lead to harmful outcomes. In this paper, we (1) apply the MoralDirection framework to multilingual models, comparing results in German, Czech, Arabic, Mandarin Chinese, and English, (2) analyse model behaviour on filtered parallel subtitles corpora, and (3) apply the models to a Moral Foundations Questionnaire, comparing with human responses from different countries. Our experiments demonstrate that, indeed, PMLMs encode differing moral biases, but these do not necessarily correspond to cultural differences or commonalities in human opinions.

Historical and linguistic connections within the Sinosphere have led researchers to use Classical Chinese resources for cross-lingual transfer when processing historical documents from Korea and Japan. In this paper, we question the assumption of cross-lingual transferability from Classical Chinese to Hanja and Kanbun, the ancient written languages of Korea and Japan, respectively. Our experiments across machine translation, named entity recognition, and punctuation restoration tasks show minimal impact of Classical Chinese datasets on language model performance for ancient Korean documents written in Hanja, with performance differences within 0.0068 F1-score for sequence labeling tasks and up to +0.84 BLEU score for translation. These limitations persist consistently across various model sizes, architectures, and domain-specific datasets. Our analysis reveals that the benefits of Classical Chinese resources diminish rapidly as local language data increases for Hanja, while showing substantial improvements only in extremely low-resource scenarios for both Korean and Japanese historical documents. These mixed results emphasize the need for careful empirical validation rather than assuming benefits from indiscriminate cross-lingual transfer.

As large language models (LLMs) continue to advance in linguistic capabilities, robust multilingual evaluation has become essential for promoting equitable technological progress. This position paper examines over 2,000 multilingual (non-English) benchmarks from 148 countries, published between 2021 and 2024, to evaluate past, present, and future practices in multilingual benchmarking. Our findings reveal that, despite significant investments amounting to tens of millions of dollars, English remains significantly overrepresented in these benchmarks. Additionally, most benchmarks rely on original language content rather than translations, with the majority sourced from high-resource countries such as China, India, Germany, the UK, and the USA. Furthermore, a comparison of benchmark performance with human judgments highlights notable disparities. STEM-related tasks exhibit strong correlations with human evaluations (0.70 to 0.85), while traditional NLP tasks like question answering (e.g., XQuAD) show much weaker correlations (0.11 to 0.30). Moreover, translating English benchmarks into other languages proves insufficient, as localized benchmarks demonstrate significantly higher alignment with local human judgments (0.68) than their translated counterparts (0.47). This underscores the importance of creating culturally and linguistically tailored benchmarks rather than relying solely on translations. Through this comprehensive analysis, we highlight six key limitations in current multilingual evaluation practices, propose the guiding principles accordingly for effective multilingual benchmarking, and outline five critical research directions to drive progress in the field. Finally, we call for a global collaborative effort to develop human-aligned benchmarks that prioritize real-world applications.

The field of conlang has evidenced an important growth in the last decades. This has been the product of a wide interest in the use and study of conlangs for artistic purposes. However, one important question is what it is happening with conlang in the academic world. This paper aims to have an overall understanding of the literature on conlang research. With this we aim to give a realistic picture of the field in present days. We have implemented a computational linguistic approach, combining bibliometrics and network analysis to examine all publications available in the Scopus database. Analysing over 2300 academic publications since 1927 until 2022, we have found that Esperanto is by far the most documented conlang. Three main authors have contributed to this: Garv\'ia R., Fiedler S., and Blanke D. The 1970s and 1980s have been the decades where the foundations of current research have been built. In terms of methodologies, language learning and experimental linguistics are the ones contributing to most to the preferred approaches of study in the field. We present the results and discuss our limitations and future work.

Language technologies contribute to promoting multilingualism and linguistic diversity around the world. However, only a very small number of the over 7000 languages of the world are represented in the rapidly evolving language technologies and applications. In this paper we look at the relation between the types of languages, resources, and their representation in NLP conferences to understand the trajectory that different languages have followed over time. Our quantitative investigation underlines the disparity between languages, especially in terms of their resources, and calls into question the "language agnostic" status of current models and systems. Through this paper, we attempt to convince the ACL community to prioritise the resolution of the predicaments highlighted here, so that no language is left behind.

Large Language Models (LLMs) have achieved remarkable success, but their English-centric training data limits performance in non-English languages, highlighting the need for enhancements in their multilingual capabilities. While some work on multilingual prompting methods handles non-English queries by utilizing English translations or restructuring them to more closely align with LLM reasoning patterns, these works often overlook the importance of cultural context, limiting their effectiveness. To address this limitation, we propose EMCEI, a simple yet effective approach that improves LLMs' multilingual capabilities by incorporating cultural context for more accurate and appropriate responses. Specifically, EMCEI follows a two-step process that first extracts relevant cultural context from the LLM's parametric knowledge via prompting. Then, EMCEI employs an LLM-as-Judge mechanism to select the most appropriate response by balancing cultural relevance and reasoning ability. Experiments on diverse multilingual benchmarks show that EMCEI outperforms existing baselines, demonstrating its effectiveness in handling multilingual queries with LLMs.

Large language models (LLMs) are notorious for hallucinating, i.e., producing erroneous claims in their output. Such hallucinations can be dangerous, as occasional factual inaccuracies in the generated text might be obscured by the rest of the output being generally factual, making it extremely hard for the users to spot them. Current services that leverage LLMs usually do not provide any means for detecting unreliable generations. Here, we aim to bridge this gap. In particular, we propose a novel fact-checking and hallucination detection pipeline based on token-level uncertainty quantification. Uncertainty scores leverage information encapsulated in the output of a neural network or its layers to detect unreliable predictions, and we show that they can be used to fact-check the atomic claims in the LLM output. Moreover, we present a novel token-level uncertainty quantification method that removes the impact of uncertainty about what claim to generate on the current step and what surface form to use. Our method Claim Conditioned Probability (CCP) measures only the uncertainty of particular claim value expressed by the model. Experiments on the task of biography generation demonstrate strong improvements for CCP compared to the baselines for six different LLMs and three languages. Human evaluation reveals that the fact-checking pipeline based on uncertainty quantification is competitive with a fact-checking tool that leverages external knowledge.

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper, we construct CultureVerse, a large-scale multimodal benchmark covering 19, 682 cultural concepts, 188 countries/regions, 15 cultural concepts, and 3 question types, with the aim of characterizing and improving VLMs' multicultural understanding capabilities. Then, we propose CultureVLM, a series of VLMs fine-tuned on our dataset to achieve significant performance improvement in cultural understanding. Our evaluation of 16 models reveals significant disparities, with a stronger performance in Western concepts and weaker results in African and Asian contexts. Fine-tuning on our CultureVerse enhances cultural perception, demonstrating cross-cultural, cross-continent, and cross-dataset generalization without sacrificing performance on models' general VLM benchmarks. We further present insights on cultural generalization and forgetting. We hope that this work could lay the foundation for more equitable and culturally aware multimodal AI systems.

As language models grow in popularity, it becomes increasingly important to clearly measure all possible markers of demographic identity in order to avoid perpetuating existing societal harms. Many datasets for measuring bias currently exist, but they are restricted in their coverage of demographic axes and are commonly used with preset bias tests that presuppose which types of biases models can exhibit. In this work, we present a new, more inclusive bias measurement dataset, HolisticBias, which includes nearly 600 descriptor terms across 13 different demographic axes. HolisticBias was assembled in a participatory process including experts and community members with lived experience of these terms. These descriptors combine with a set of bias measurement templates to produce over 450,000 unique sentence prompts, which we use to explore, identify, and reduce novel forms of bias in several generative models. We demonstrate that HolisticBias is effective at measuring previously undetectable biases in token likelihoods from language models, as well as in an offensiveness classifier. We will invite additions and amendments to the dataset, which we hope will serve as a basis for more easy-to-use and standardized methods for evaluating bias in NLP models.

This paper addresses critical gaps in Arabic language model evaluation by establishing comprehensive theoretical guidelines and introducing a novel evaluation framework. We first analyze existing Arabic evaluation datasets, identifying significant issues in linguistic accuracy, cultural alignment, and methodological rigor. To address these limitations in LLMs, we present the Arabic Depth Mini Dataset (ADMD), a carefully curated collection of 490 challenging questions spanning ten major domains (42 sub-domains, see Figure 1. Using ADMD, we evaluate five leading language models: GPT-4, Claude 3.5 Sonnet, Gemini Flash 1.5, CommandR 100B, and Qwen-Max. Our results reveal significant variations in model performance across different domains, with particular challenges in areas requiring deep cultural understanding and specialized knowledge. Claude 3.5 Sonnet demonstrated the highest overall accuracy at 30\%, showing relative strength in mathematical theory in Arabic, Arabic language, and islamic domains. This work provides both theoretical foundations and practical insights for improving Arabic language model evaluation, emphasizing the importance of cultural competence alongside technical capabilities.

The objective of this paper is to predict (A) whether a sentence in a written text expresses an emotion, (B) the mode(s) in which it is expressed, (C) whether it is basic or complex, and (D) its emotional category. One of our major contributions, through a dataset and a model, is to integrate the fact that an emotion can be expressed in different modes: from a direct mode, essentially lexicalized, to a more indirect mode, where emotions will only be suggested, a mode that NLP approaches generally don't take into account. Another originality is that the scope is on written texts, as opposed usual work focusing on conversational (often multi-modal) data. In this context, modes of expression are seen as a factor towards the automatic analysis of complexity in texts. Experiments on French texts show acceptable results compared to the human annotators' agreement, and outperforming results compared to using a large language model with in-context learning (i.e. no fine-tuning).

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.