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byAK and the research community

Aug 20

MemoRAG: Moving towards Next-Gen RAG Via Memory-Inspired Knowledge Discovery

Retrieval-Augmented Generation (RAG) leverages retrieval tools to access external databases, thereby enhancing the generation quality of large language models (LLMs) through optimized context. However, the existing retrieval methods are constrained inherently, as they can only perform relevance matching between explicitly stated queries and well-formed knowledge, but unable to handle tasks involving ambiguous information needs or unstructured knowledge. Consequently, existing RAG systems are primarily effective for straightforward question-answering tasks. In this work, we propose MemoRAG, a novel retrieval-augmented generation paradigm empowered by long-term memory. MemoRAG adopts a dual-system architecture. On the one hand, it employs a light but long-range LLM to form the global memory of database. Once a task is presented, it generates draft answers, cluing the retrieval tools to locate useful information within the database. On the other hand, it leverages an expensive but expressive LLM, which generates the ultimate answer based on the retrieved information. Building on this general framework, we further optimize MemoRAG's performance by enhancing its cluing mechanism and memorization capacity. In our experiment, MemoRAG achieves superior performance across a variety of evaluation tasks, including both complex ones where conventional RAG fails and straightforward ones where RAG is commonly applied.

MTLoRA: A Low-Rank Adaptation Approach for Efficient Multi-Task Learning

Adapting models pre-trained on large-scale datasets to a variety of downstream tasks is a common strategy in deep learning. Consequently, parameter-efficient fine-tuning methods have emerged as a promising way to adapt pre-trained models to different tasks while training only a minimal number of parameters. While most of these methods are designed for single-task adaptation, parameter-efficient training in Multi-Task Learning (MTL) architectures is still unexplored. In this paper, we introduce MTLoRA, a novel framework for parameter-efficient training of MTL models. MTLoRA employs Task-Agnostic and Task-Specific Low-Rank Adaptation modules, which effectively disentangle the parameter space in MTL fine-tuning, thereby enabling the model to adeptly handle both task specialization and interaction within MTL contexts. We applied MTLoRA to hierarchical-transformer-based MTL architectures, adapting them to multiple downstream dense prediction tasks. Our extensive experiments on the PASCAL dataset show that MTLoRA achieves higher accuracy on downstream tasks compared to fully fine-tuning the MTL model while reducing the number of trainable parameters by 3.6x. Furthermore, MTLoRA establishes a Pareto-optimal trade-off between the number of trainable parameters and the accuracy of the downstream tasks, outperforming current state-of-the-art parameter-efficient training methods in both accuracy and efficiency. Our code is publicly available.

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.